Nomalanga Ndlovu: Your voice is your gold ticket
Nomalanga Ndlovu – well known as Miss Noma, was born in Bulawayo, Zimbabwe. She lived most of her childhood till her early adult years in Botswana where she obtained her Law degree from the University of Botswana. She is a public speaking coach who is passionate about women empowerment and self-discovery. As a Christian, her values are based on her beliefs. Miss Noma loves to travel and meet different people. She is the founder of Outspoken Consulting, therefore, she enjoys learning about entrepreneurship. Nomalanga has had notable experiences being part of the Mandela Washington Fellow 2017 and being a Centre for Strategic and International Studies (CSIS) fellow in Washington DC where she did her internship. She is also a TEDx Speaker coach. 2018 was her second year taking up the role yet to occur in Pretoria December 2018. If you’re interested in becoming a professional public speaker, you’ll learn one-too-many things from Miss Noma. Where did you get the passion for public speaking? My journey to public speaking was inspired by her childhood which had memories of her being a backbencher. I was mostly a reserved child of low confidence and participation. Although, I would always envy the children who participated. My literature teacher was the one who saw something in me and that was when I started making presentations. Since then, it has always been my mandate to help other people discover their voice and be able to sell their stories. My passion to help comes from helping people creating first impressions that will create opportunities as she believes most people will miss out on the best opportunities based on how they present themselves. Tell us about your company – Outspoken Consulting Outspoken Consulting was established in 2016, it is an organization that helps business executives and entrepreneurs to develop their ideas for presentation, customer care, and selling of brands as individuals as well as organizations. We realized a lot of business entrepreneurs and executives have great ideas however when it is time to present the idea there won’t be much focus on the customer. The sales or marketing teams at most times could not have received training on how to engage and speak with the client. We help individuals and companies: Package themselves and their product. Understand the clients they have and how to speak to them. Take their business to the next level in terms of communication. [bctt tweet=”Speaking isn’t only about opening your mouth, it is about selling an experience -@MsNomalanga ” username=”SheLeadsAfrica”] Outspoken Consulting also has a program that is being launched in 2019 that is called the Outspoken Girls Initiative that will focus on high school girls to help them discover themselves and focus on their futures. There will be successful and experienced business women that will be mentoring them and also engaging with them one on one so that they can have an idea of what is happening out there in the real world. Outspoken Consulting goes beyond consultation work, it also has Outspoken women, which is a platform for women to network, collaborate in events. It simply offers a platform for people to meet and network and sets a tone that there is no limit in who you are and what you can do. As a result, I’ve collaborated with various companies in Harare, Zimbabwe. What strategies have you developed to help entrepreneurs develop and deliver rich presentations? The main strategies are first to discover who the clients are (business executives/ entrepreneurs /individuals), through the YOU experience. Knowing who these parties are as individual’s makes it easier to now prepare and sell their brand. We help clients sell their experiences. Also, we look a lot at relevance, when it comes to the product and the audience.” How can one develop and manage their personal brand through speaking? The most important aspect in developing a personal brand as a speaker is that one has to be very clear. You’ve got to address the following questions: What is your topic? Who are you speaking to? What is your experience? Why should they listen to you? What platforms have you spoken at? What have you done, where have you gone to? “As you develop your personal brand as a speaker, find a topic or subject, stick to it and do not speak on things that you do not know”. As you are building a personal brand, you are building perception, and perception is reality. The more you speak on a certain topic or subject, the more it settles with the external people that you are an expert in that certain field, it results in more research and speaking on different platforms. Put yourself out there, in this era of social media, make use of platforms such as Twitter, Instagram, WhatsApp, Facebook etc., those are platforms where one can start to grow from. It is not about waiting to be invited to speak on large platforms, it is about making yourself known and sticking to the topic or subject you want to be heard on. “Attend networking a lot of events and continuously look for opportunities.” [bctt tweet=”As a public speaker, your main strategies are should be to discover who the clients are through the YOU experience -@MsNomalanga” username=”SheLeadsAfrica”] Can people have a career in speaking? “Yes, people can. Speaking works differently in different countries, you can have speakers like Tonny Robins and Simon Sinek. These speakers are encouraging and motivating people, it’s working for them because of how they have branded themselves and how much value they have put in people’s lives.” “The most important aspect is HOW MUCH VALUE YOU ARE ADDING IN SOMEONE’S LIFE. I believe anyone can have a career in speaking as long as it adds value, the value added is the one that will translate into the monetary aspect that one is living on. Speaking is a career that can be penetrated but one needs to be strategic about it, which goes back to the issue of topic and
Gugu Sithole-Tyali Shows Us How to Take Over the World of PR
As you know, we’re always so incredibly proud when we see amazing women who are not only succeeding in their respective careers but uplift other young women for success too! With over 10 years’ experience, Gugu Sithole-Tyali took her once small side hustle and turned it into one of the most respected PR companies in the creative industry. Sprout Creative PR is not only completely black-owned, but they also have an all-woman team, and together, they eliminate the misconceptions society has of women working together for a bigger and greater purpose. Below, Gugu shares a bit about her challenges, successes and how she is using her talents to empower other women on the come up. Tell us more about Sprout PR? We’re a budding, black-owned, creative boutique, specializing in brand communications. Our talents lie in strategic public relations, digital marketing, brand development, creative content creation, and event curation. [bctt tweet=”Turning a side hustle into a business has been interesting, to say the least – @ZuluGirl1″ username=”SheLeadsAfrica”] What do you think is the most challenging part of being in the industry? From the perspective of being a startup in the industry, the challenges are endless. I’ll stick to three that have been particularly pertinent to Sprout over the last couple of years. Carving a niche for ourselves: In the beginning, there was a temptation to do a lot of things, often more than what our business could handle. As soon as we stopped trying to be everything to everyone, and played to our strengths as a team, we were able to carve a space for ourselves. Currently, that’s working with brands in Fintech, Agritech, AI, etc. We also have a love for and wide-ranging experience in the lifestyle sector, so we’re excited to see that portfolio grow. Staying competitive: As a young and small agency, competing with the well-established agencies can be pretty tough. They’ve got long track records and name recognition going for them. We’ve found however that being small has its positives, so we’re working hard to take advantage of those. We’re adaptable, have a niche specialization, and I think we’re way more invested in our clients and their brands. We’ve also been lucky to get extensive exposure to design thinking and Lean Startup methodologies. Adopting and implementing those practices has allowed us to collaborate with clients in a way that harnesses our shared strengths, and has resulted in them viewing us as partners, rather than vendors. Assembling the right team: This one’s a biggie. Striking a balance between hiring experienced professionals and being a training ground for up-and-comers – something close to my heart – is tricky. We’re fortunate to work with clients who are passionate about entrepreneurship/startups, and so as long we’re working our butts off, staying accountable, and are passionate about their brands, they’re giving us the room to figure this part out. We’re working hard at it though. [bctt tweet=”As soon as we stopped trying to be everything to everyone, and played to our strengths as a team, we were able to carve a space for ourselves – @ZuluGirl1″ username=”SheLeadsAfrica”] We have heard about your difficult journey, tell us a little more? Turning a side hustle into a business has been interesting, to say the least. Nothing could have prepared me for the hardships of this journey. But, it’s also been an incredibly fulfilling, and the best part is that it’s helped me find my tribe – smart, creative, hardworking, tenacious women (and men), who are overcoming similar challenges every day. They’ve helped me find the good in these hardships. I’m most grateful for them. We are so inspired by your All Woman staff, how has the dynamic been, and have you had any criticism? I’m proud of the fact that with each day we’re dispelling this myth around women not being able to work together. We live by one, simple rule: Collaboration over competition. It’s formed the foundation for how we deliver for clients, deal with conflict, and show support to not only the members of our own team but women in our broader network. It’s also a value that’s been extremely helpful in the hiring process. Have you had any challenges in the industry as a black-owned company? I think a lack of belief in our value is probably one of the biggest challenges faced by black-owned businesses in general, it’s not industry-specific. As a black business owner, I think I’ve often let this self-doubt negatively influence my decision-making. I’ve charged less for services, bent over backward for clients who didn’t necessarily deserve it, etc. I realize though that this made me part of the problem because it does us a disservice by diminishing our worth. I feel like I’m currently in a season of truly backing not only myself but my team and our ability to deliver. How is the future looking for Sprout PR? If the caliber of the brands in our portfolio (the likes of Standard Bank, DHL Supply Chain Africa, Switch Innovation, and the African Fintech Unconference) is anything to go by, the future is looking bright. We have a long way to go and lots of learning to do, but we’re up to the challenge. What advice do you have for anyone trying to break into the industry? I have a few pointers… Work on those writing skills, they’re key to your arsenal. Stay at it. Persistence is essential to getting over the rejection of your ideas and stories. Learn to network. You never know when a contact will help you land a dream job or client. Take good care of your online reputation. How else is a brand going to trust you to take care of theirs? Break into the industry with an agency that’s breaking into the market. Startups are a great training ground. Interested in contributing for She Leads Africa? Click here.
6 Ways to Harness and Monetize your Many Passions
Asides the obvious fact that the recent economic downturn has forced several young people to have multiple sources of income, it is quite the norm these days to meet people who have a full-time job and are running small businesses on the side. They are also known as “side hustles”, and even full-fledged companies complete with all the bells and whistles. Sincerely, it is now a reality that a single income cannot sustain a comfortable lifestyle and this has pushed the average young Nigerian to get creative and take a dip in the entrepreneurship pool. Here are six ways to convert your many interests to money in the bank: [bctt tweet=”Take on practices that will not only push you out of your comfort zone but also work on improving your weaknesses – @tolanithomas ” username=”SheLeadsAfrica”] Leave your comfort zone Starting and running a business is not for the fainthearted, it will constantly push you out of your comfort zone. For example, if you have a fear of speaking to strangers, you will have to overcome that when networking and marketing your services to potential customers. Take on practices that will not only push you out of your comfort zone but also work on improving your weaknesses. You don’t have to be an expert, just be comfortable enough to deliver value that people want and need. You need more than passion It’s great to be passionate about your business ideas, but don’t let your enthusiasm blind you from reality. Be honest with yourself! Ensure there is a market to tap into and you are ready to put in the work. Get honest feedback from people around you; even friends and family by offering your services to them. You have to be truly good at what you do. Your passion could be making people’s faces up, but are you skilled enough to train others? Also bear in mind that as a business owner, you’ll be responsible for reporting taxes, marketing your business and sorting out your finances. Are you ready for all the responsibility? Offer Real Value What void can you fill in the market? For example, if you are a makeup artist and there is no makeup studio around you, that could be a viable business opportunity. The goal is to take advantage of the gaps in the market, that way you stand out and enjoy greater returns before the copycats join you in that space. Ask yourself how you can make the industry better? Is this the business that keeps your entrepreneurial juices flowing? Let’s say your passion is making furniture. Why are you better than your competitors? Is it because your materials are sourced locally? Or your products are unique and one of a kind? That would be more appealing to customers as opposed to buying generic mass-produced furniture. When I started my consulting company, I had used several competitors. I knew what made them great, but I also knew what I wanted that they didn’t offer. I knew how to better the services. I started it and here we are! [bctt tweet=”Six ways to convert your many interests to money in the bank: 1. Leave your comfort zone… ” username=”SheLeadsAfrica”] Convert your Passion to Cash There are several ways to make money off your passions: Selling an actual product such as clothing, beauty products online or in a store. Sharing your knowledge about your passion by blogging, writing books or making videos. Between sponsorships, subscribers and selling your own products, you can make a decent living. For example, Arese Ugwu turned her passion for financial literacy into a book – The Smart Money Woman – into a book that is being sold in several countries in Africa and the UK. Offering consulting services by giving advice on anything from law to skincare. Investing in an idea you are willing to financially support. Creating a software or gadget that makes life easier for people. For example, if you were a makeup artist, you could create an app that helps people find the right makeup products for their skin tones. Start an event around your passion, such as a regular meetup, seminar or a festival. Make Fun a Priority Maintaining your passion when starting a legitimate business can be difficult. Some people even forget exactly why they started a business in the first place. To prevent that from happening, always make fun and passion a priority. Your passion should reflect on your company policies, your passion should be communicated to your employees when you are hiring and they have to be equally passionate about your business as well. [bctt tweet=”Don’t wait till you master the craft before you start your business. You can learn as you go – @tolanithomas ” username=”SheLeadsAfrica”] Improve Your Skills It would be great if you have a lot of experience, however, don’t be too hard on yourself, there’s always room for growth and learning. For example, a furniture maker may be great are creating unique tables, but not so good at creating sofas. You can learn as you go along your journey, don’t wait till you master the craft before you start your business. Malcolm Gladwell says it takes 10,000 hours to become an expert in any field. Nonetheless, don’t let the perceived amount of time it would take you to be the best at what you do deter you from moving ahead with your plan. It may not take you that long to master your craft, as you long as you keep looking for ways to improve your skills. Always ask for feedback and track your progress. If you’d like to get featured on our Facebook page, click here to share your story with us.
Sometimes, you are all you need: Motherland Mogul Tips from Moana
If you have a child, or you’re just an anime lover, chances are you know about Moana. In her Disney movie, she goes about defining the odds and surpassing challenges to save her community. Though she is just a Disney character, Moana’s heroism teaches us a thing or two about setting out and achieving our career and life goals. Here are some motherland mogul tips you can gain Moana: 1. Set Clear Goals ‘I am Moana of Motunui, I will board my boat, sail across the sea and restore the heart of Te Fiti’ Before setting out to help her community, Moana defined her goal. In order to be successful, you need to set a mission for yourself. This helps you keep your goals in order and hopefully achieve them. Remember your strategy may change but your goals should be defined. 2. Chase Your Dreams at all Cost Sometimes you’ll have to leave your safety net and set out for your dreams at all cost! You can sketch it, weave it, dance it and even sing it like Moana. Whatever you do, don’t deter and never accept the limit to how far you can go. Leave your comfort zone, if that is what it’ll take to follow your dreams. 3. Now is the Perfect Time The biggest lie we tell ourselves is we are not ready to launch our dreams. Truth is, there’s no perfect time to begin that business, start that blog, or begin your career journey. Once you set your goal, begin today! Moana set out to find Maui just when her grandmother was dying. Instead of stopping her, Grammy Tala told her “Go – and create your own path”. 4. Believe In Yourself Sometimes, you are all you need! Believing in yourself and your amazing potential will help you achieve greatness. This way, you wouldn’t easily give up or be discouraged even if everything and everyone seems to go south. You’re enough of a heroine to fill your story. 5. Being A Girl Is the Advantage We know boys are great and all, but being a girl is definitely something more. Ask Grammy Tala- her grand-daughter did what her son was afraid of! Put yourself out there, and take advantage of every opportunity. Never feel like you are incompetent or second best because you are a girl. After all, girls run the world. [bctt tweet=”Put yourself out there, and take advantage of every opportunity” username=”SheLeadsAfrica”] 6. Build your Community On your way to success, you will meet and encounter different people. As a Motherland Mogul, you look out for ways to build those around you so that you can rise up together. This can be through mentoring or investing in your community. The key lesson is you should always leave your community better than you found it. Also remember, whether the people you meet are mortals or semi-gods, remember every Maui needs a Moana to set them back on their confidence track and achieve the greatness in them. 7. Value those you meet on your Journey The truth is, everyone you meet will be important and crucial to your journey to success. Heihei was not exactly intelligent but was helpful at saving Te Fiti’s heart from the coconut-armored pirates at sea. Therefore, value everyone you meet along the way. But also, when you do meet great people, invite them to be your partners or mentors. These people inspire, teach and push you to move forward when the going gets tough. They could be your peers or more knowledgeable than you are. Join a community like She Leads Africa that teaches and inspires you to become the best version of yourself. [bctt tweet=”Sometimes our strength lies behind the surface – Moana” username=”SheLeadsAfrica”] 10. The Good Might Lie in the Difficult Situation Obstacles should never deter you. In every Te ka lies a Te Fiti, and as such, when confronted by seemingly negative challenges- don’t fret; your greatest achievements might lie in the most daunting situations and task. 8. Create your Legacy At the end of it all, you should place your distinct stone on the mountain. Leave your own legacy, even if it isn’t conventional– don’t be afraid to try new things and walk on the road not taken. Remember that being different is great. 13. Have Fun Even though you’re on a journey to restoring the heart of Te Fiti, or on a mission to save the world, do have fun while at it. Dance, sing, make new friends, see new places and enjoy your journey. Life is a song, find yours. So while this movie teaches us a lot of things, it creates a reminder that as young motherland moguls, we shouldn’t live conventionally, but set out to achieve extraordinary things. Go out and conquer, because the world chooses you! Got a life lesson to share with us? Please share your lesson here and stand a chance to be featured on our Facebook page.
You vs Them: Staying relevant in the dawn of rising business competition
[bctt tweet=”Never, ever, lose sight of your business game because of the competition” username=”SheLeadsAfrica”] Competition is everywhere. These days, everything is basically a competition in business, from online DIY blogs and vlogs giving clients all the information for the same services you render to the new enemy in the block rendering the exact same services or product your offer. On the bright side however, competition can be healthy for your business and customers too (they literally pray for it). Every customer loves to have a wide range of options and the universe is big enough to accommodate you and a million others to do business. So rather than putting all your energy in prayers for your competitor(sss) to fold up pretty soon, it’ll be much better for you to start pouring all that energy into keeping your business relevant and on top the lighthouse, and here’s how: First things first, avoiding irrelevance is the first major step to take in staying relevant So at every point, always halt and ask yourself (with or without the competition) if your business is still relevant. You should also ask if your relevance is slowly fading out. This helps you understand and reinvent your business better to fit the changing times. Keep your eyes on the game: Never let your competitors get you all jerky and stuff. Stay focused on your business, consolidate on your strengths, and work on strengthening your weaknesses. Think about: What you can be doing to ace up your product and service How to top up your customer service (veryyy key) How to improve on your quality and business value How to expand and reach more markets and more people Build integrity for your business and keep it that way. Say what you have and offer what you can give, this will keep your customers coming back to you even after checking out a new competition. Never, ever, lose sight of your game because of the competition. Do a Lil’ Checking Out: Eyes on your game all right, but a lil’ spying never hurt anybody. Take a moment to check out your competitors, do some quick research, find out all you can about them especially their greatest strength and weakness. Leverage on their weakness and see what you can do about their strength. However, don’t panic and copycat the enemy in desperation. Don’t go slashing your prices when you clearly don’t need to, because your competitor has done so. Do Not Be The Last To Trend: Time waits for no one and so does technology. Whether it’s a start-up or full grown business, don’t stay sleeping on your achievements and get left behind. Be innovative, research on the latest technology, (and the ones to come) and constantly build your brand to fit in before you walk into a Kodak moment. This also involves understanding that diverse locations have diverse customer needs. Know your customers and know what is in trend for them, like if they more concerned about service or quality, or price. Spice Up Your Marketing Strategy: Constantly make an effort to spice up your marketing strategy. It could be with a re-branded logo or a new tag line, loyalty discounts and promotions on your services and products, collaborating with other products or services related to yours, anything to customizing your bottle with individual consumers’ names (we know who did this one). #MotherlandMogul key word: Keep it spiced up, don’t hang on stale strategy (even if it was once a major hit). Take Care Of Your In-House: Treat your employees great and make them understand the goal, cause employees can make or mar your business, sista. You don’t want your employees telling your clients (through words or actions) why patronizing your competitor might be a better idea. We know the competition can be fierce sista, but so are you. So, put on some stilettos, and get to work; today is for good business *raises glass*