Juka Ceesay on partnering with Walmart: “I wanted to bring Africa to mainstream by contributing to its Economy”

Juka Ceesay was born and raised in The Gambia, Africa. She initially moved to the U.S to pursue accounting, modeling and acting. She was signed to one of the largest agencies for several years before she decided to fully focus on building a company that would help individuals, families, and villages throughout Africa.

Therefore, she launched Juka’s Organic and partnered with female farmers to produce and cultivate the finest quality of Coconut Oil and Babao powder. 

Juka’s Organic is most popularly known for their Red Palm Oil, which the company offers pure and unrefined in a jar, in pill form for easier consumption and in their latest and popular Red Palm Oil sauce.

Juka recently visited the women she partners with, in Africa and got to witness the long-term and growing impact her brand has been making in the Gambia, Mali amongst other villages throughout the continent.

The company consists of her, her mother and a small team running daily operations from both Africa and in the U.S. She recently launched a deal with Walmart and her products are now available via Walmart’s website and in super region locations in the U.S.

In this article, Juka speaks to SLA about how she’s taken her products from Africa to the world. 

About Juka’s Organic…


Juka’s Organic Co. is Something invigorating, innovative, inspiring and wants to make a huge difference in the lives of people across the globe. We offer natural, healthy foods and beauty products to the American consumers from the continent of Africa that are not customarily accessible in the U.S market.

All our products are 100% sustainable and ethically harvested. Our focal point is to also help the African farmers, particularly women, to supply their natural healthy products to the U.S market and around the world.

My Inspiration to create Juka’s Organic…


I owned and managed an African food market in Inglewood, Califonia, for several years. I realized there weren’t many African stores that opened their doors to the American consumers, everything was segregated and only African customers find themselves shopping in our stores.

But seldom, the U.S customers we had were often fascinated by our products. This is when I knew something had to be done to bridge this gap. Also, we offered many of our products in the store amongst which we sold red palm oil. Most of our products were imported from the villages, including the red palm oil, hence the quality was superior to many brands in the market.

People were really amazed by the authenticity of the oil and the consistency. This is around the same time Dr. Oz talked about the importance of adding red palm oil to your diet. But also, he has talked about many tips on his show that included products that were indigenous to Africa.

It all came full circle, I always wanted to bring Africa to mainstream to contribute to its Economy. This is when the magic started unfolding, I soon made the decision to cynosure my attention to importing natural food and beauty products from Africa, harvested by women farmers.

Knowing that this will not only benefit the African framers but it will also be of great service to health-conscious consumers that do not have access to some of these essential foods in the west. This is how Juka’s Organic Co. came to fruition.

The passion I have keeps me going - @Jukasorganic Click To Tweet

How the company is benefitting women in Africa…


Juka’s Organic Co. plays a tremendous role in the lives of women we work within the villages and in Africa at large. We help them secure their own source of income throughout the year and grow their businesses.

When we partner with these women, they know they can harvest products in large quantities and we are there to work with them through the process, as they often have issues with capital. Most of them used to produce just a small amount because if not, they would have a surplus in the market.

Although most of these products grow in the wild, it still costs them money to obtain the products. They pay up front for the labor that they can’t do themselves and other logistics to get the products from point A to B.

When we partner with them we fund them upfront to take care of the whole process including the cost of labor and their profit. They can also sustainably and comfortably harvest as much as possible without having the fare of surplus in the market which can lead to a loss.

Juka’s Organic red palm oil farmers team

Most of these women in the villages have no other ways to maintain a decent income to pay for their children’s education or to simply put food on the table, so it is quite fulfilling to see them grow together with us. As we expand our consumer base this also means expansion for them in farming, business, and for a better livelihood.

Want to take your business from Africa to the US market? Learn from @Jukasorganic Click To Tweet

Tips for aspiring female entrepreneurs coming to tackle the U.S market…


  • Find something you’re are passionate about, believe, and know that it takes a process. Don’t just do something for the drive of money. There will be times you might need something else to motivate you in the right direction and that the money might not be there right away. The only way to sustain that mission will be the passion you have for what you are doing.


  • Do your homework. This will help you balance the passion to know that there is indeed consumer base for what you are passionate about. You also don’t want to do things just because you are passionate about it. Make sure not to get in a market base that is already saturated, and harder to penetrate as a startup.


  • Don’t beat yourself up if things don’t work out as planned. Know that sometimes you might have the intention for a business or get into a sector but if it doesn’t go in your favor right away, be open-minded.
Look at signs for what else might be calling you and go for it - @Jukasorganic Click To Tweet

Always do your best and believe in the process of life and allow things to manifest naturally after your best is done.

My motivation to build and grow the company relentlessly each day…


The passion I have keeps me going. The vision that this is bigger than me. It is about the customers that turn to us daily for a healthier alternative.

The Jainaba Barrys of Guinea, The Fofanas of Mali, that child in the village that needs education, and a better future in a village called Sohkon in Senegal or Farafenie in the Gambia.

But this cannot transpire if his/her family is struggling to maintain their business and put food on the table. As well as the Farmers that expect to see us a few times a year to buy their products.

This is for the whole continent of Africa, yes, we started small but the growth we are experiencing can have a ripple effect on the growth of the continent. We are in a very inviting yet competing for marketplace globally, but Africa is still behind in many ways.

Through sustainable trade with the many resources Africa offers, we can help elevate the livelihoods of many farmers in the villages.

We can provide the gift of a long and healthier lifestyle to the Western consumers with authentic natural healthy food and beauty products that are not indigenous to the West.

My journey like coming from Africa and into the U.S becoming a businesswoman…


It has been challenging yet eye-opening and filled with tremendous opportunities. I come from a large family, and both my mom and dad are business owners in Africa. In particular, my dad did very well.

My grandpa was also a very successful business owner. So, coming into the U.S, not knowing what endeavor I was originally going to pursue, falling into the business world is quite fitting and natural to me.

Also, my mom was a very strict woman and she always made sure I was on the right path as a child and a teenager. This helped me immensely throughout my journey. The structure and discipline to follow through are still very well fostered in me in business and my life in general.

New Partners – Juka’s Organic Red Palm Oil

My daily routine as a business owner…


It is quite demanding, vigorous and can get challenging at times. But I wouldn’t change a thing about the experience. It is fulfilling and rewarding to wake up every day to do what I love to do.

There are many different layers to this, and responsibilities change depending on the time of the year. We are blessed to have great people that work with us from all angles but I still must make sure all things are being handled to the utmost satisfaction to maintain quality in products and service.

Whether we are dealing with shipments coming in from Africa, sourcing for new items, or visiting Africa to meet with farmers or new suppliers. Or simply dealing with production and or distribution, it all falls on my desk as the company owner.

And I always must withstand all odds no matter how small or big.

When you have no balance, you can keep your business going but soon it can crumble-@Jukasorganic Click To Tweet

The most important pillars in being a successful entrepreneur…


For me I know there are many pillars but the first pillar is your own state of mind. Often people neglect this part but it is the most crucial pillar to maintain in order to be successful in all things you do.

Now different people practice various things to give them a clear state of mind or a conscious mind. But it really doesn’t matter how if you are able to do it all the time.

Dealing with obstacles in business, from the day to day activities, production, or dealing with customers (wholesale or retail accounts) you always must be grounded and level-headed for things to yield the best outcome or results.

When you have no balance, you can keep your business going but soon it can crumble. So always realize that you are the center, you are the foundation of it all and your business needs you to always have a clear mind and not to get intimidated with problems or people.

Partners Since 2013 – Juka’s Organic Co.

Stay centered and tackle issues as they arise and celebrate achievements from a grounded level. Once you can master this you can pretty much climb all other pillars much easier.


Some challenges I’ve faced or currently face as a female entrepreneur…


I face many just as a business owner but of course being a woman also has contributed to some issues I have faced and continue to face. Especially when you look a certain way.

People don’t initially take your ideas or demand serious and you always must be more affirmative in your requests more than if a guy were to make the same request. This is very troubling because the substance of what you are saying should carry more leverage than your gender.

I also find it challenging, being a woman and having to witness some of our women farmers to be looked at as incompetent of certain duties in Africa because of the culture. But we as a company must sometimes address these issues when we partner with new farmers.

It is obvious that society has come a long way in the way we women are looked at. But we certainly have a long way to go. But the more we openly talk about them, the more we can evolve.

How I managed to maneuver through those challenges…

I stay the course and know in the back of mind what my mission and vision are.

As I said before, Juka’s is bigger than myself. And when you feel and know something is bigger than you, it seems as if there is an external force that guides you through the process.

I certainly know that it’s not me making all this happen. There is something, a higher power, God, Allah, the Universe, The Divine or whatever you want to call it but it is certain, it’s more forceful than myself.

Juka’s Organic just has my name attached to it but it’s not mine, it’s for the continent of Africa, the betterment for the livelihoods of thousands of people and hopefully, millions soon both here in the West & the Motherland, Africa.

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Toyin Umesiri: Many people do not think much of Africa, but we can prove them wrong

Toyin Umesiri is an entrepreneur and the convener for the Trade with Africa Business Summit. In 2017, she made the big leap from corporate America into full-time entrepreneurship to focus on increasing trade between U.S. and Africa. After over a decade of working in corporate America, at Fortune 1 & Fortune 150 companies. She is now taking all the lessons learned, skills acquired and global networks built as leverage in empowering businesses on the continent of Africa.


Tell us about your background

I was born in the northern state of Kaduna, Nigeria. For my first degree, I attended Federal University of Agriculture, Abeokuta and graduated with a BSc. in Mathematics with a minor in Computer Science.

In the fall of 2004, I arrived in the U.S. to pursue a Master’s program in Information Systems at Central Michigan University, Mount Pleasant, Michigan. Upon the completion of my graduate degree in 2006, I joined Whirlpool Corporation in Michigan as an Analyst.

I grew my career there designing and developing global technology solutions that addressed complex business problems in manufacturing, finance and supply chain. In 2013 I was hired as a manager to help roll out the global sourcing solution for Walmart in the UK and North America.

I am passionate about empowering women and I have had the opportunity to serve on various leadership committees that advanced women’s agenda. In 2016 I was published in a book called ‘Leading Women’ and was also featured as a leading and inspirational woman in technology on the platform.

What made you walk away from Walmart to start Nazaru, and what skills would you say you acquired that prepared you to start your own company?

I have been on a journey of reconnecting with Africa for the past 2 years. It all started when I made an emergency trip to Nigeria in 2015 following the passing of my father. And that one trip changed my life.

While there I had the honour of writing a mini-biography of my father which gave me a front row seat to understanding how he lived. The experience rocked my world and I came to realize that my late father was a man that served his community in meaningful ways.

Following that trip, I decided I needed to be of greater service to my generation. I didn’t know exactly how to help then but after 2 years of research in this area, I do now. When I returned to my base in Arkansas I made a strong commitment to Africa. Being naturally situated in the global headquarters of Walmart it was there that I first ignited my dialogue on Africa.

It began with asking questions like

– What does Africa need?

– What are the current levels of Africa’s Non-oil exports to the U.S.?

-What will it take to increase these numbers? e.t.c.

As I engaged stakeholders and business executives around the world it became clear that there was a huge gap in information available about the region. This knowledge is now informing the type of work that I do through my company Nazaru LLC and the Event ‘Trade with Africa Business Summit”.

Nazaru is a platform that allows Africa’s exporters to showcase what they want to sell on the global market. Following various conversations with decision makers around the world, it appears that there is little to no visibility on what Africa has available. We are starting with visibility to the commodity as phase 1 but there is a long-term strategy that we are working hard towards.
For over a decade I have led multiple multi-year, multi-million dollar projects across the supply chain, manufacturing, procurement, global sourcing and merchandising and this has allowed me to know what it takes to run a large business end to end. In my past roles, I also designed multi-year technology roadmaps and strategies working with executives that ran the multi-billion dollar company, Walmart.

I am grateful for the experience and opportunities that I had there to grow my career but when my passion for Africa grew too big to joggle with my daily responsibilities, I knew it was time to follow my heart.

How did you come up with the name ‘Nazaru’ for your Startup?

Due to the uniqueness of my work and how closely tied it is to my faith and work journey when it was time to name my company I wanted something with deep symbolism. Nazaru has its roots in the scriptures (John 1:46) and is short for Nazareth.

There was a question raised in that verse that said “Can anything good come out of Nazareth?” and Philip answered, “Come and see”.

In Africa’s case, there are many who still who do not think much of Africa, but we can prove them wrong. Africa is filled with hard-working men and women, young and old focused on positioning themselves for a better future.

What is the biggest challenge you have faced so far and how do you deal with

When you are inside of the corporate world all the resources you need are right there and
provided for you. Outside not so much.

The other challenge is getting people to hear about what I am doing and getting them to support. It has been very rewarding and the cool thing is that many people actually have a passion for Africa so my role, I am coming to realize, is to serve as a catalyst and a connector.

To make the event successful,l I have the partnership of large recognizable brands and trade organizations like the World Trade Center and USAID East Africa Trade and Economic Hub. Their engagement and support allow me to have a greater impact and reach more people so that African based businesses can benefit from engaging in increased trade with U.S. companies.

How is the event ‘Trade with Africa Business Summit 2018’ different from other held events focused on Africa?

The Trade with Africa Business Summit is different in that you will find business executives
leading this new conversation on Africa.

I have found that most conversations on Africa are being led from a policy or philanthropic standpoint. This is great but in my opinion, if we want to move the discourse from AID to Trade then business leaders on both sides must take a more central role for real change to occur.

What I am doing is making a strong business case for Africa that should put the force of “corporate America” behind this dialogue.
With all the economic projections and population growth that is happening on the continent, Africa exists centrally in a business context and not only in the context of war, famine & diseases.

What is your vision for Nazaru and how do you plan on realizing it in the near future?

We have a three-phased approach defined in our short and long-term strategy. Phase one is to provide visibility on what exists currently so Africa’s exporters should get registered on the platform.

Phase two is introducing ‘Africa-made’ products into new markets and Phase 3 is a few years away.

What advice would you have for other entrepreneurs and Africans in Diaspora who wish to start a business in Africa?

Do your research and don’t be in a hurry. Also, build a strong network and finally let people
help you. Depending on how grand the vision for your business is, I would say invest as
much time in digging deep so you can position your company well.

Do you have any mentor or mentors you looked up to when starting out?

The story of Sam Walton, founder of Walmart, inspires me. He was a visionary leader that focused on serving the needs of rural America over 50 years ago. The company he founded, on strong business principles, then grew to become the number 1 company in the world.

My experience at Walmart has thought me what vision, hard work, humility and teamwork can accomplish.

What are some of the quotes you live by that have shaped how you manage your life and business?

Here are some of my favourite quotes:

“If you don’t know who you are, people will tell you who to be”.

“Africa is not poor. It is the land of diamonds, platinum, gold, oil and the rarest of resources!” and “Africa is rising because Africans are rising”.