Kagiso Madibana: Our generation desperately needs hope

Our SLA community knows Kagiso Madibana as the founder/ chairperson of Nayang Association, a social venture that she founded in 2014. She is also an entrepreneur who owns a communications company called MD Africa Communications.

Kagiso is also a self-published author of the book ‘Tales from the heart of Botswana: Baareng’s journey’. She is currently working on finishing her second book which will be centered on her traveling adventures and actual journey to self-discovery.

Her passion for telling stories has also pushed her to seek partners in the theatre world to try and turn her first novel into a play. In this chat, we look into Kagiso’s writing journey, and the successes she has encountered. 

What influenced your decision to become a writer?

Over the years, I have learned that I can communicate and express myself better through writing. I also have an obsession with sharing and creating stories about experiences that could change lives or make an impact.

What was the inspiration behind ‘Tales from the heart of Botswana: Baareng’s journey’?

I grew up reading a lot of books and I learned a lot about the world these books. However, I never found characters that I could relate to. None of them sounded like my story or that of my neighbor.

So, I wanted to write a book that the ordinary Motswana/African could relate to. I also wanted to write inspirational stories about hope because our generation desperately needs it.

Your book examines relatable topics. Why was it important for you to write about these issues? 

The work we do at Nayang Association exposes us to a lot of poverty and people who give up on life because they have no hope for the future.

Through our mantra of “community building“, we want to change the mindset that one has to rich in order to help build their communities. We seek to inspire kids and help them believe that they can become whoever they want to be and also be involved in community building.

Through the book, I was able to bring to life characters that have the same challenges that people in our country face and show how they were able to overcome their obstacles despite their environment.

How did your debut novel end up being adopted for the Botswana standard four class syllabus? 

From the early age of 8, children begin discovering things that develop their personalities and form who they will be. When I wrote the book, I made the decision to use English in its simplest form so that anybody from the ages of 8-60 could read the story. 

My breakthrough came a year after I had traveled to different government schools (primary to senior). During these trips, I would give talks and donate books to outstanding students at prize-giving ceremonies.

I would also be reaching out to different schools to see if the novel would be a suitable read for the children.

Bathoen I House in Orapa, a Debswana private school was the first school to order the book as part of their syllabus for standard fours. Thereafter, other schools and Bridge Books Bookstore,  in Maboneng and Commissioner Street in Johannesburg, bought the novel for their libraries.

How did you get nominated for the Social Entrepreneur of the Year at the Africa Youth Awards? What did you gain from this experience? 

I believe in sharing the activities of Nayang Association with our network because it helps us remain relevant. Through our Facebook page, we update our network and reach out to more people to help us attain our goal of touching lives. 

One day, I received an email from the Africa Youth Awards Committee, notifying me that 5 social entrepreneurs from across Africa along with members of the Committee had nominated us.

The process was then open to public voting. Competing against very deserving and inspirational individuals was quite an honor. In the end, I didn’t lose anything, I gained a continental network.

How was your journey as a Batswana literary artist/creative? 

Leaving an 8-5 job to focus on writing in a country that doesn’t have much of a reading culture was a gamble. However, I knew I had to take this path. 

My challenging journey often made me think of giving up. There is a popular saying that “passion doesn’t pay the bills”. However, faith and the confidence in what I was doing guided my experience. Eventually, doors started to open.

During my journey, I had nobody to look up to or guide me. Don’t get me wrong, there are amazing writers in this country but I didn’t know their story. I choose to share mine to aspire young writers and help them learn and improve from what I did.

What advice do you have for aspiring writers?

Learn as much as you can and don’t be afraid to ask questions. Search for entrepreneurship workshops in your area and online but most importantly NETWORK.

If you’d like to share your story with She Leads Africa, let us know more about you and your story here.

Five skills every online journalist must have to be successful

If you’re an online journalist, content creator, or digital analyst, this one’s for you!

The world is said to be moving online and many are debating if this shift could be the fourth industrial revolution.

This move has seen the rise of digital and/or online journalism and publications which are generating all-things-zines.

This means a lot of information is now available on the internet through webzines, e-zines, mobizines etc, creating easy channels of accessibility to these throughout the world. The internet phenomenon has thus, undoubtedly created a hub for freelance journalists, particularly writers.

Writing for the web, however, may not be as easy as you may think if you are a novice. It requires much skill and is slightly less traditional from print journalism.

On top of having regular journalist skills of interviewing, good writing, research, and accuracy, you must have the ability to be web savvy and stand out. The good thing is you can learn how to excel at these skills.

Understanding and patience will reward your writing with instant tracking, likes, and comments.

As a digital journalist you need to consider these five techniques to incorporate into your writing:


When you hyperlink, you want to ensure that when you click on a word, phrase or image within a file it takes you to a different web page or document.

The hyperlinked text is usually highlighted blue, italicised and underlined.


Because we read differently on the web than we do in print, a huge paragraph of information as such does not cut it in web writing.

This is why breaking up huge text and making it easy to read is necessary. Use a numbered list, bulleted list, and subheadings. That is chunking.


Keywords are an essential for search engine optimization (SEO). If you want your article to be part of the list on a search engine, you have to be keyword savvy.

Take time to learn this technique and know how to weave in keywords seamlessly into your writing.

Headings and sub-headings

As a web journalist, it is your duty to make sure that web readers can easily scan your article and direct them to that precise information they are looking for.

The easier the better, hence the use of catchy headings and sub-headings.

Word count 

Writing less is essential in web writing. Depending on your chosen online publication this will differ. Some publications require 400 – 600 words and others will require 600 – 900 words.

Got a story or article you’d like to publish? Share your story with us here.

Adedoyin Jaiyesimi: People tend to trivialise the writing process

Adedoyin Jaiyesimi

Adedoyin Jaiyesimi writes and edits books, manages blogs and creates content for websites. Through her coaching and training platform, The Sparkle Writers Hub, she is helping other writers achieve their writing dreams. So far, some of her trainees have moved on to start successful blogs while others have been able to gain access to platforms to showcase their work. Adedoyin fills SLA in on not just the excitement of writing, but what she is doing about it, for herself and other writers.

How can a writer turn her craft into a profitable business?

Turning your writing craft into a business starts with having a plan. What kind of writer do you want to be? What range of services do you want to offer? Do your research and find the niche you can excel in. There are people who stop at editing and proof-reading while others take it further by writing web copy and coaching other writers.

Once you identify the services you are able to offer, you should talk to an intellectual property lawyer to know the steps to take to protect the content you produce. You also need to think about how you will publicize yourself and your work in order to build your client base. Build the right structure and most importantly, get people to work with you. As you get more clients you will discover that you can’t do it all by yourself, especially if you want your business to grow.

What are the right principles to turn a small idea into a profitable business?

I would say the number one principle is passion. You need to be passionate about what you are doing otherwise, the business will fizzle out. Then there’s the part of creating value. For any business to be profitable there has to be some value that is being added. This is essentially the ‘why’ of your business and it goes beyond money. What need is the business meeting? How does it improve the lives of people?

One thing I have learnt over the years is the importance of building a brand and not just a business. You must be able to connect with your clients and deliver on your brand promise. This involves going the extra mile. It also involves making the choice to be excellent in your delivery of service and be innovative.

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Have you faced any challenges that are unique to your trade as a writer? How did you overcome them?

Yes, I have. They are so many, to be honest. One of the challenges writers face is managing writer’s block. When I first started out, I was a lazy writer and I used to write only when I was inspired. You can’t run a profitable business as a writer if you only write when you are inspired. So I had to discipline myself and learn how to come up with creative content whether I am inspired or not. It was tough, but I’m glad I went through that process.

Another challenge I faced was putting the right price to the services that I offer. Something that I used to hear a lot when I started was, “Is it not just to edit the content on my website? Why are you charging this amount?” There is a way people tend to trivialize the writing process especially when you are able to deliver quickly. I did a lot of trial and error before I could find the price that I was comfortable with charging because there is no industry standard. Now, I have set prices for every service I offer.

I’ll add one more because like I said, they are many. Putting the right structures in my business was challenging. Creative people don’t like structure. We just go with the flow. This will hinder the growth of your business. So I had to take the time to put the right structures in place. I registered my business name, Content Craft, opened a business account, set up a proper accounting system and so on.  It’s not perfect yet but we have a process for most of the operations we carry out.

Top view of phone, earphones, pen and diary

Realistically, in what ways can an African woman live off writing?

There are many ways an African woman can live off writing. Like I tell the writers that I coach, you just need to be creative and be able to identify the gaps that exist. When I started out, what I knew how to do best was to write articles and edit magazines. Now my expertise has grown to creating and editing books, managing blogs, writing web/ social media copy and creating content for social media.

So the possibilities are endless. If you want to live off writing, you can become an editor, you can be a content creator, you can be a copywriter, you can write voice over scripts, you can write content for training materials and so on. As you improve your skill, you can also earn money from coaching other writers and organizing training sessions for businesses and individuals.

How do you help other writers achieve their dreams? Is it through mentorship or any other means?

I created a platform called The Sparkle Writers Hub and our main aim is to help everyone who has a desire to write to achieve their writing dreams. We work with all kinds of writers; the ones who have a nudging in their heart and those who have started writing but want to take their work to the next level. We offer a basic training program where we teach writers the basics of writing and how to attract readers. We also offer a more intensive coaching program where we work one on one with writers to achieve their goals. Since we started, some of our trainees have moved on to start successful blogs while others have been able to gain access to platforms to showcase their work.

What will be the name of your first book and what will it be about?

The million dollar question! This is a tough one for me. I have thought about my first book several times; the title, what it will be about and when I will actually write it. The truth is I’m not sure. There was a time I started writing a book with the title ‘Blue Haven’. The book was about the struggles I was going through at the time, finding myself after being ‘caged’ all my life. I didn’t get very far with the book because I lost the inspiration for it.

I do believe strongly that I will write a book about my journey of faith (which is what my blog is about). My journey in life hasn’t been a smooth one but what has kept me this far is God. He is my anchor. So I am definitely going to write about Him; His love, His wonders and my walk with Him. Hey, maybe I’ll call it ‘My Anchor’. Time will tell.

If you’d like to share your story with She Leads Africa, let us know more about you and your story here.

6 steps to building the confidence you need to bring your blog to the masses

Abiola Babarinde

Have you ever wanted to share something with the world, but you’ve hesitated? You ask yourself, ”can I really do this? Will people like what I produce?”

I can relate.

Putting yourself out there is daunting – the Internet can be a scary place. If anyone had told me a year ago that I’d be running my own website, www.abiola.me and sharing my thoughts on life and faith, I would have laughed in their face. Me? Faith? My experiences? It didn’t sound very glamorous and we all know it can be a touchy subject. After months of umm’ing and ahh’ing, I decided to take the plunge.

Since then, I’ve found that the world of writing isn’t so big and scary after all. In fact, there’s a lot of good that can come from joining the conversation. Now I’m going to share 6 steps to help you to launch your blog with all the Naomi Campbell-level confidence you can muster.

Step 1: Believe in your product and it’s purpose

First of all, your product (or in the blogger’s case, content) should be something you’re passionate about and you think other people will enjoy. I didn’t start Abiola.me just cause I ‘wanted to have a blog’, that’s not enough to sustain you when the novelty wears off. From chatting to friends and strangers alike, I could sense that we were all looking for something ‘more’ in our lives, that missing piece.

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Personally, I had found something that had a huge impact on me, and I had a strong feeling that other people might find it useful too. In true Olivia Pope style, I decided to trust my gut. A strong belief in your product will eventually outweigh your self-doubt or fear of what people might say.

Step 2: Your online voice is unique, believe in it, develop it

Next, think about your tone of voice. This is one of the most important things as it helps people to buy into and believe in what you’re offering. I decided that I wanted my blog to be approachable and relatable, kind of like speaking to a wise, trusted friend. Each time I publish a blog post, I continue to ask myself, do I sound like that friend? Asking yourself these questions regularly will help bring your content to life.

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But I can’t write as well as some of the other people out there… I hear you say. Listen, no one becomes good at something without practice – don’t ever let that put you off. We all have to start somewhere, as long as you’ve got your spelling and grammar down, you’re good to go. If you need help, send a draft post to a friend for feedback – that’s what I did at the start and it worked like a dream. The key is to share it with people who are supportive but also comfortable with giving constructive criticism.

Remember that this entire experience is a learning opportunity, and waiting until you’re ‘perfect’ is unrealistic (even the Chimamanda Adichie’s of this world have still got stuff to work on! We all do).

Step 3: Take the plunge, spread the word

The next thing to do is to tell people! It’s really that simple. When I first started my blog, I told no one except 4 or 5 close friends. Even worse, when I added new posts I didn’t tell anyone at all because I was too shy. This is where belief in your product and yourself becomes super helpful: I knew what I was creating was useful and I was putting in too much effort for it not to be shared. So I decided to finally put on my big girl pants and spread the word, what was the worst that could happen?

Sharing wasn’t easy – the very first day I prepared my social media promo posts, I was nervous. I knew deep down that I would never feel 100% ready, I’d always find another excuse, so I just did it. Sometimes, you’ve just got to close your eyes and go for it. It’s like jumping into a pool, you’re hesitant at first but the adrenaline pushes you to do it anyway, and once you’re in you realise that it’s actually pretty fun! It also gets easier the second time, then the third time, and suddenly you’re 6 months down the line telling everyone about it.

The best thing about sharing is that it’s infectious. If people like your product they will share it their friends without you even asking. I have had colleagues, old university mates and acquaintances tell me how much they enjoy reading my work. But it’s up to you to get the wheels turning; you are your first and biggest cheerleader, so never be afraid to lead the pack.

Step 4: Be sponge, soak it all up

Congrats, you’ve made it to Step 4 in one piece – not so bad is it?

Next, absorb lessons from everyone (and everything) around you; articles, blogs, other people, celebrities – whatever. Inspiration comes from the most random places. So many things inspire the way I write, the images I use or my future plans. Also, never underestimate the power of your own story, even though learning from your peers and the gawds is important, don’t forget to get busy living.

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Be open to discussion, collaboration and feedback – there’s nothing like bouncing ideas around with people you respect, whether that’s friends, family, mentors, your readers or your peers in the writing game. What you choose to do with the feedback is totally your choice, but always be open to listening.

Step 5: Your non-writing experience is relevant too

Ever had a job or been in school, university or college? These experiences have helped you to develop the prioritisation and organisational skills you need to keep your blog alive. Developing content takes commitment, dedication and sometimes saying no to brunch (#tears) or staying awake for an extra hour.

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Being able to keep yourself accountable and balance all your responsibilities will be the difference between a one-hit-wonder and something more substantial. Luckily for us, we live in a world of automation, so you can use tools like Buffer, HootSuite and Latergramme to help you get organised. So while you’re sleepin’ you’re also tweetin’ – you overachiever, you.

Step 6: Be patient, be authentic and expect the best

Stick to your blogging hustle ladies, you might have some kinks to work out at first, but stick to it. Continue to tell people, continue to improve and most of all continue to produce that good content.

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Some days might be easier than others, some blog posts may be more or less popular than you expected but keep at it, it’s so worth it. You’ve got something unique to offer, so don’t keep it under wraps! It’s amazing what happens when you’re willing to put yourself out there, even just a little bit.

Good luck!

How to build a creative writing career

Black girl writing

Sow your seed in the morning and do not let your hand rest until the evening; for you do not know which will have success, whether this one or that one, or whether they will both do well.” Ecclesiastes 11:6

I saw a tweet some time ago where a young lady was looking to start off her writing career.  She wanted an agent and was pleading with people in her circle to help her retweet her request until she got one. According to her tweet,  she believed that would be the best way to kick start her writing career. She got 10 retweets but unfortunately no agent.

Many people wait to take that big leap in their career or business until they find someone more experienced to help them. I think that is a mistake. We have to be independent and proactive in looking for new opportunities and we can’t wait for others to help us. If you’re looking to build a creative writing career, here are 10 things I think you should do to get started.

Read from other writers

The first step to take if you want to be a great writer is to read.  Read a wide variety of books from classics to contemporary, fantasy to horror, romance to crime. Make it your goal to read at least one book every month.

Better if you can read a book a week. Read as many short stories as you can find. Read until you find that genre that you get a lot of joy reading and you believe you’d be interested in exploring. 

Concentrate on your genre of choice

Find as many authors as possible who have published works in this genre.  Pay attention to their writing style: how they use words, how they tell their story and the unique techniques they use in telling their stories.

There is always something to learn or borrow from other writers as you develop your own unique style.

Start writing

The use of social media in itself lends itself to writing.  One of the best ways to be a writer is to write something every day. Your writing doesn’t have to be fantastic, it just has to be clear and readable.

Aim to create suspense in your writing. Always ask yourself, can someone tell where this story will end from reading the first paragraph?

Keep writing as part of your hustle

From the outset, you will probably not make any money from writing. All across the globe creators are struggling to make ends meet. Even in Los Angeles which may seem like the centre of the creative universe, Jules Barusch says, “I’m not going to say it’s always easy. I am currently an actor, writer, and movie producer living in Los Angeles—but I also have to copy write and work in a hotel to make the ends meet“.

It may be hard to accept but writing will probably have to take second place in your work life but you have to fit writing into your lifestyle.  You may decide to write for 30 minutes every day after work or to have a 2,000-word short story available to share every weekend. Whatever you decide, ensure it is a consistent practice.

Share your writing

Don’t be too proud to beg. Send private messages to your friends and ask them to help you share your work. While you’re sharing, also ask them to provide you with feedback about your writing so you can better understand what your audience is looking for. 

Offer your writing service for free

Yes, I am fully aware of the great “exposure cannot pay your bills debate” but exposure can pay your bills…eventually.  Remember that as a writer you are building a portfolio.

You don’t want that portfolio to be empty when someone who needs your services comes calling. And who says that someone is not among the readers of that journal you sent your short story to?

Enter writing competitions

You may not win but your writing will improve. Entering a competition means that you will ask more people to read what you have written and ask for their feedback. It also means that you may get the attention of judges who already work in the industry.  

Even if you do not win, someone may be impressed by your writing style and can follow up for further opportunities.


Pray that the stars align in your favour. A good friend once told me that heroes are made or destroyed every decade. I dare say that each new day is that start of a new decade. How do you know that today isn’t your day? Pray it is. Hope it is. Believe it is.

Write some more

Experiment with all types of writing. Try your hands on short stories, flash fictions, novellas and even a novel. Borrow ideas from different genres.  Do not be afraid to push your creative limits.

Remember,  there are really no new stories there are just new ways to tell old stories.  What would a Cinderella story look like if it was sci-fi? What if we created a horror Rapunzel? Push your mind to the edge.

Keep on writing

No matter what happens do not give up on your writing. Many think that if they are not discovered in the first few years of writing, then they should go do something else. But a majority of the well-known creative writers wrote for several years before their big break.  

Take for instance Paulo Coelho, author of one of the most profound books I have read, “The Alchemist“. He started writing in 1982 but it was not until 1994 that this book gained traction and went on became a best seller.

The first publishers in 1988 only produced 900 copies and refused to reprint and more than 20 years later the book is an international bestseller. The Alchemist has become one of the best-selling books in history, selling more than 65 million copies, and even set the Guinness World Record for most translated book by a living author. 

So never give up in pursuit of your dreams.


Product review etiquette for bloggers

There are many perks that come with blogging, but none so welcomed as the ubiquitous product review. That is, receiving free products from a company to review on your blog in exchange for an honest review or advertorial.

Some bigger blogs, in an ad network, are paid to do product reviews and smaller ones sometimes aren’t. It all depends on how you position yourself. If you’re able to successfully grow a loyal following, brand managers and publicists will notice and come knocking at your door.

The only rule everyone must follow is full disclosure. Tell your audience if you received products or payment in exchange for a review. If done right, your readers won’t mind and will support your hustle.

Beyond the full disclosure rule, here are a few etiquette points bloggers should follow to keep their sponsors happy and to position themselves for financial growth.

Treat your sponsors like clients

They are your clients, even if they aren’t paying you in cash and are providing you with free products. No rough handling, please! Care, attention to detail, and a basic understanding of their business goals puts you at an advantage for future business.

Respond in a timely manner

After you’ve done some preliminary research on the company to speak intelligently about their products, give them a call or respond back to their email as soon as possible.

Ask yourself if the product is a good fit for your blog

If not, let them go easy. Don’t burn bridges so the publicist keeps you in mind for future projects.

Give the sponsor a definitive time for publishing their review

Give a firm date even if it is months ahead and meet your deadlines. Plan your blog posts ahead of time or give a realistic estimate of the time it will take you to craft a blog post or film a YouTube video. Stay committed and make good on your deadlines so you don’t keep your client in the dark, waiting.

Make the product review honest and relatable but don’t kill your client’s business

Find kind ways to be positive about your client’s product. Yes, you can be honest with your audience and positive about a product you don’t necessarily care for at the same time. It’s all in how you word it. Your goal is to serve your clients and be honest to your audience while exposing new brands to them—not kill business.

If you are having a hard time crafting a positive post, communicate this with your client, tell them what you would change about this product to make it better. (Brands love constructive feedback especially from influencers like yourself.) Tell them about the review you will post and if you’re willing, work with them to craft a post that works for both of you. You always have the last say on what goes up on your blog.

Be grateful

Thank them for selecting you to review their products and keep in touch so that your blog/brand stays top of mind for future projects.

Bonus: After the review goes live, provide your client/ sponsor with post stats. They’ll thank you for the extra attention to detail and customer service.

Judith Ohikuare: When I’m given an opportunity, I take it

judith ohikuare she leads africa

Some of us know the following lecture from their African parents: “My daughter, you can only be two things: lawyer and doctor, or doctor and lawyer.” Respond that you want to be a journalist, and watch the hilarity ensue.

You’ll hear; “So you want to kill me now?” But against the traditional narrative, many young African women continue to trailblaze in creative careers. SLA caught up with Judith Ohikuare, editor at Cosmopolitan, for gems and takeaways from her journey to the top. 

Every single place that I’ve worked at before has been an application for the position I have now. I have been able to bring in the skills and knowledge I’ve acquired in my past towards my current position.”

How did you get your start as a journalist?

“After high school, I did an internship at Penguin Group where I got experience in the publishing aspect. The following summer, I worked as a marketing and publicity intern at Inc. magazine because that was the opportunity that I could get.

I didn’t really have any experience but they were willing to let me in there, so I took it. I then went on to work as a features intern for Seventeen magazine and later Marie Claire.

Cosmopolitan magazineAfter college I worked at Inc. magazine where I was initially hired as a reporter on the print side.They were integrating print and digital at the time. After the integration, I was one of the social media managers. I still did small pieces as a junior reporter for the magazine covering live events for the website. 

I left Inc. and moved to Washington D.C. for a fellowship at The Atlantic because I wanted to delve into human interest stories. When the fellowship was over, I briefly worked for a startup and I am now at the print side of Cosmopolitan Magazine as an associate editor.”

What is it like marketing yourself and standing out of the crowd?

“For me, it came down to finding people who are doing things that I like and building connections with them. I stay in touch with people that I want to learn from and whose work I respect. I think that when you make those natural connections then you can easily sell yourself. Those authentic networking connections lead to positions.

For example, during my internship at Inc. Magazine, I worked with an editorial intern who is an incredible interviewer. I admired her interviewing style and we naturally became friends. She is the one who let me know once a full-time position opened up at Inc.”

Cosmopolitan Black Lives Matter

How do you approach personal branding? 

When it comes to branding, I would say choose spaces that make sense to you and that you feel represent you most authentically. If it’s on Twitter, how do you want to convey your voice?

Do you want it to be more personal or professional? If it’s on Facebook, do you use your personal account to share your writings or do you want to create a writer’s page for that?

How have you utilized social media to build your brand?

You don’t need to be on every platform. You don’t have to be on periscope, if that’s not why people are coming to you, for example. I think you and your brand come off most authentically when you are doing what is most natural to you.

If you are creating a website for your work, which is what I am thinking of doing, then how do you organize that? Do you organize it by theme or by publications? That entails getting in touch with what people are coming to you for. If I think that people are coming to me more for profiles then I will organize my website in terms of profiles as opposed to publications.

What’s your opinion on creating personal space on the internet? 

It’s something that I’m still working on. For me, it’s about going into the sites that I feel represent me the best. I initially created a Twitter account to share the things that I’m reading and that I find fascinating.

When I started getting more into journalism, it became a great tool to discover other writer’s voices so that I could know what they talk about, and connect with people, too. I also use Facebook to share things that I write. Occasionally, I email articles that I have written to friends who I think may be interested.

What risks have you taken for your career? 

I gave up a full-time job to join the Atlantic for a one year fellowship that wasn’t necessarily going to lead to a job after it was done. But I followed it because it was something that I was very interested in and that I knew I would learn from.

Put yourself out there for positions that may not have an immediate sense of pay off but that will teach you valuable skills.

Do you believe there is one set way to becoming a journalist? 

There is no set career path in this field so try different things. It’s great to have a beat, but if you get opportunities outside of that take them if you can do them and do them well.

One of the things that I have done on the side is write a few profiles for Mater Mea – a website that celebrates black women who are mothers and have careers. This is because I love what it is doing and think there is a lot of good value in being a part of it.

I would advise anybody to follow those passion projects. Whether it is something that you start yourself or that you are a part of through somebody else.

What advice do you have on identifying opportunities?

Take them. Even when you can’t necessarily see where they will lead. When I was at Inc. and ended up becoming one of the social media managers, I knew how to use Twitter as a consume, not from a business perspective.

It was definitely more work but I learnt so much about analytics, creating a voice online and connecting with people. I ended up using those skills at The Atlantic. When I’m given an opportunity, I take it.

If you’d like to share your story with She Leads Africa, let us know more about you and your story here.