If you have not heard of Sho Madjozi, you must be living under a rock. This year, the 27-year-old proud Tsonga ambassador from Limpopo solidified her spot as an international superstar with hits like John Cena.
While she’s been in the rap scene for barely 3 years, she’s found major success in a short time. This year, she won the Best New International Act category at the BET Awards, launched her first fashion collection in collaboration with Edgards, and got the world taking the #JohnCenaChallenge.
After learning all we could about Sho Madjozi’s career, here are 5 lessons all Motherland Moguls can apply to accelerate their career growth.
1. Use your strengths
Maya (Sho Madjozi’s legal name) has spent years honing and leveraging her writing skills to build a career for herself.
Whether she’s doing screenplays, poetry or rap, she understands her core strength and has used that to explore career paths including journalism, performance poetry and rap.
Develop your strengths and use them to build your career. When you bring something valuable to the table, you set yourself up for accelerated success.
2. Get involved in your community
Sho Madjozi has always used her talents to try to shape or change the community around her.
As a poet and journalist, she discussed racial identity and the effects of colonialism on the modern African. Now as a rapper, she promotes Tsonga culture and inspires young Africans to be proud of their roots.
How does that apply to you when you get to the office in the new year? Plug into the issues of your company, clients, customers and see how your talents can change things. Your involvement keeps you visible and valuable.
3. Collaborate with strategic partners
One major way Sho Madjozi accelerated her career growth this year was through her strategic partnership with Edgars. Through her collaboration with the retail brand, she launched her first clothing line at the same time as her album.
To reach your career goals, it’s always easier and faster to get some help. Seek out strategic partners within your network that will help you reach your business goals. A great start is to find a mentor.
4. Know your worth
In an interview with Africori, Sho Madjozi explains that African artists need to understand that they are very hot in the market right now and need to negotiate their value appropriately.
Understanding the value of your skills and experiences is important to accelerate your career.
5. Bet on yourself
The most important to take away from Sho Madjozi’s hustle this year is to bet on yourself. Sho Madjozi’s success in the past year has been with no label support. She has continuously taken chances and invested in herself.
You must take swings and get out of your comfort zone to grow – volunteer to be team lead on a project, pitch that idea in your head, and start that side hustle!
What lessons will you use to SLAY your career in 2020?
SLAY Festival is coming to Joburg in 2020!