Meet Didi Morake: How her passion and creativity is decreasing youth unemployment in South Africa

didi morake

This is the last part of “Inside Global Citizen”, a limited series. We pull back the curtain and highlight members of Global Citizen staff who are key parts of the organization’s advocacy, impact, and more. Be part of our community of outstanding women by joining today.

Didi Morake had a lucrative career in the corporate banking industry. After completing her Masters in Strategic Marketing from the Wits Business School, Didi landed a position working as the Customer Value Proposition Designer for Youth at ABSA Bank.

 

Didi’s position at ABSA allowed her to pursue her passion for helping the youth. However, when she heard about Global Citizen, she saw a whole new world of possibilities for making a difference.

 

Resonating deeply with the organization’s goal of ending extreme poverty by 2030, Didi took the leap and left the corporate world. Didi Morake now works as the Senior Manager for Strategic Partnerships where she spearheads the Global Citizen Fellowship Program powered by BeyGOOD.

 

Morake believes that she is now doing the work she was always meant to do.

 

“Growing up, I always thought I was going to be a doctor. I was always that one friend that was there for others – to pick them up when they fell. I thought being a pediatrician was befitting to me and my personality. It wasn’t until years later that I realized that it wasn’t about the title, it was about the purpose – which I had at heart – helping young people.”
Didi Morake

On Creating Sustainable Programs to Tackle Unemployment

 

Unemployment in South Africa is staggeringly high, especially among young people. According to Trading Economics, South Africa’s unemployment rate rose to 30.1% in the first quarter of 2020 from 29.1% in the previous period. It was the highest jobless rate on record since quarterly data became available in 2008.

 

Whilst this might seem like a crippling challenge to some, Didi and her team are doing something about it. “Young people are the future, and with the right access to skills and training opportunities, everyone can achieve their full potential. This is exactly why the Global Citizen Fellowship powered by BeyGOOD exists,” says Morake. 

By working together through the fellowship program, the partnership offers young people an opportunity of a lifetime. Designed to empower young people with work experience, the program is not only supporting the vision of a South Africa that nurtures its youth.

 

The Global Citizen Fellowship is also equipping young people with the skills they need to play a role in social justice, helping their communities achieve the UN’s Sustainable Development Goals (SDGs), and amplifying causes that they believe in.

 

Take how the program is structured for example. It has multiple phases designed to offer each of the 10 fellows a fully immersive experience. The program covers subjects such as leadership, advocacy, international development, and global citizenship.

 

“Fellows will also have the opportunity to take part in a series of masterclasses given by industry leaders. The program also features educational field trips designed to help fellows develop into value-centred, community-driven leaders,” Didi added.

 

Didi added,“The past cohort were learning about using digital technology to drive social change; how storytelling can help spark cultural shifts; and the role of innovation in an ever-changing world.”

 

“ I think our youth are really passionate, and they’re very hungry to be heard, especially the females. What I pray for is that they keep that consistency to ensure that when they get to the top, they are bringing in other sisters into the workforce.” — Didi Morake

Cathy From Limpopo: A Rewarding Success Story

“I remember Cathy from Limpopo, who has her blog called Millennial Mirror, a platform born out of the need to create a space for young people to share their experiences. She came in with a very analytical brain since she had a background in Mathematics and Information Systems. It was so beautiful to see her discover her creative side by the end of the fellowship and become more in touch with it.” 

“Now Cathy hopes to one day be able to use technology to find solutions for society’s pressing issues and tackle injustices,” Morake added. This is Didi’s why — helping young people reach their full potential. This success story is one example in which Didi finds her work rewarding and helping her fulfil her purpose. 

Thrive: Didi’s Call to Women in 2020

2020 has been an especially tough year in youth development and employment for women. While the situation is not all grim, Didi comments that in her work, she continues to find herself asking one major question — ‘where are the women?’

According to Didi, there are a lot of spaces women still need to occupy. This is why Didi’s mandate to all women this year is — thrive.

“Thrive in what it is that keeps you up at night. Thrive in your personal and spiritual relationships. Awaken to who you are and unleash your potential.” — Didi Morake

Interested in making an impact in your community like Didi? Learn more about how you can take action at globalcitizen.org or Global Citizen Twitter page.

ScaleUp Africa Ignites A Global Growth Movement For Black Enterprises

Press Release

ScaleUp Africa organised one of the biggest diaspora targeted entrepreneurship events in August 2020 attracting Entrepreneurs, Business Growth Experts, Investors, Creative Artistes and Innovators from North America, The Caribbean, Europe and across Africa. 

According to Einstein Ntim, the CEO of Global StartUp Ecosystem, main sponsors of ScaleUp Africa’s Festival, ”ScaleUp Africa has truly set the bar for curating an impactful international convening of the entrepreneurship ecosystem. We just witnessed a powerful, well-organised Africa-focused virtual business event and we’re very proud to have been able to sponsor such a historic event.”

With over 40 Virtual Panels, Workshops, Interviews, Presentations and Artiste Performances featuring seasoned experts from a wide range of fields, the Festival put the spotlight on bottom-up Policy Frameworks, Tech, Agriculture and Creative industry opportunities as well as business insights from African music labels, artistes and professionals from around the world. 

On The Role of Corporations: 

African Angel Investment veteran, Tomi Davies of the African Business Angel Network (ABAN) said: ”Corporations must understand that one of the best ways to innovate is to tap into the early stage entrepreneurial ecosystem. This is not to be viewed as old fashioned CSR or Charity. Engaging with and supporting the entrepreneurship ecosystem should be viewed as an integral part of Innovation, R&D and overall Strategy.” 

Joe Mensah, former President of the American Chamber of Commerce, Ghana and Country Director of KOSMOS Energy said,”We must all lend a hand to support this effort and encourage more boards to report on entrepreneurship and innovation programmes as part of their Environmental, Social and Governance metrics.”

For Amma Gyampo, the Co-Founder ScaleUp Africa, a women-led entrepreneurship advisory and business support firm based in Accra, Ghana and the conveners of this event, the message is simple: “Let’s build up the trust, systems and partnerships required to grow stronger, profitable, job-creating businesses while delivering on social impact.

“There’s an entire community of entrepreneurial leaders that have built world-class talent, tech and solutions but it’s important to connect them to distribution channel opportunities that governments and corporations hold the keys to. Even investors are innovating to boost the growth and performance prospects of this community. This ecosystem has so much value, data, insights, new business models and potential solutions to offer. We facilitate deeper engagement with corporations, foundations and DFIs to promote the growth of our most cutting edge small businesses.”

ScaleUp Africa: A New Breed Of Black & African Business Leaders

The Festival attracted over 3000 registered attendees and streaming viewers including active Investors that shared their insights about their current deals in Africa during the Pandemic. In attendance were a number of leaders and influencers from the African creative sector and Black entrepreneurship ecosystems from countries including Jamaica, Trinidad and Tobago, Ghana, Nigeria, Mauritius, South Africa, UK, Canada, USA.

Attendees were encouraged to study macro-trends like digitalisation, self-reliant agriculture, tech and industrialisation as a way to boost their chances of growth and sustainable business success.  There was also an emphasis on building profitable businesses from the start and promoting venture investor community building to improve access to funding for Black founders globally.

International venture investors that were present at the event included Maya Horgan Famodu, Eric Osiakwan and Rodney Sampson.

Global brands, affiliates and personalities in attendance were Fuse ODG, Paul C Brunson, Chocolate City, Afropolitan, Ubiquitous Games, RocNation, Afrochella, OHUB, Africa Business Angel Network (ABAN), IFFAC (Roberta Annan), The Adinkra Group, Year of Return, Africa 2.0, The Office of The President of Ghana (Diaspora Affairs), The Tony Elumelu Foundation (Parminder Vir, former CEO) and GUBA (Dentaa Amoateng MBE) among others.

Support organisations like ScaleUp Africa play an important part in the global, African and Diaspora conversation around bridging the racial wealth gap and the need to provide better, longer term support for Black and African Entrepreneurs. 

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Overwhelmed? Here’s How to Succeed in these Times

For a start babe, how are you feeling today?

I know that these past few months have been challenging. Business sales are declining, pay cuts at work, bank accounts are turning red and being indoors is getting the best of us. For some of us, thinking of how to succeed is the last thing on our minds. We’re more about how to survive.

There is SO MUCH going on and I bet we are all looking for ways to stay sane during and after this pandemic. 

But the truth is, bags still need to be secured and money has to be made- pandemic or not! So here are a few tips on how you can succeed in the new norm.

1. Stop feeling sorry for yourself

If you really want to succeed, you will find ways to change where you are right now. Self-pity won’t take you there. If your mood is not right, take a brief meditation break or dance to your favourite song. Shake off that bad energy because better days are here!

2. Create a gratitude journal

Get your notepad and list out a few things you’re grateful for today. Think about your family, friends, things that went well, the growth you’ve experienced and any other positive parts of your life no matter how big or small.

3. Never stop marketing yourself

If you’re a business owner, start treating every piece of communication you send out as another chance to market your product. Show your best pieces and update that Instagram account with your latest products or discounts. Most importantly, remind family and friends about your business.

4. Don’t be stagnant

We’ve been forced to conform to changes that we have little or no control over. If you’re thinking about how to succeed, this is the time for you to re-evaluate your business goals in relation to the current economy. Find ways to thrive girl! The world is evolving and so should you. Don’t just exist. Live. Explore. Challenge yourself.

There are many hidden opportunities right now. You just need to put yourself out there! Click To Tweet

5. Keep the vision alive!

You need to have a vision of who you want to be. Succeeding in the new norm means breaking through the hard shells to come out renewed and rejuvenated. It means doing it your own way and making the best out of everything.  

To build that amazing business or career, you need access to resources that can help you. She Leads Africa has consistently delivered valuable content and experiences for women to live their best lives over the years.

Where did the pandemic hit you the most? A decline in business sales, a pay cut or you’ve exhausted your savings. Whatever it is, you need a strong support system to push you to exceed limits and take on opportunities you never thought you would. These are some benefits of being a part of the SLA community.

 

 


Grab your squad and join the train of successful women in the 21st century. Join the SLA community!

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Tell us how COVID-19 is affecting your life

How are you holding up sis?

The past couple of weeks have been a rollercoaster that none of us could have imagined. From having to deal with the anxiety of a disease that’s spreading around the world, to learning how to work remotely and live without social interaction, as well as the uncertainty of the economy.

Life as we know it has changed, and you may find yourself trying to figure out what the next steps are for you, and how best to handle this situation.

Don’t worry girl, we got you! Here at She Leads Africa, our number one priority is helping our tribe of young, ambitious African women get through this period as best as we can.

How? Well, I’m glad you asked. In collaboration with Women Will, we want to help you navigate the new normal. However, we need your help to understand what specific challenges you are facing, so that we can make the right information and tools available to you.

The insights we get from you, will help us develop solutions that address specific problems you’re facing, as well as information to help you thrive during this period.

Click here to fill in the survey!

So if you want to get access to information and tools to help you make the best of the COVID-19 situation, we got you!  Share with us how COVID-19 has affected your life, so that we can help you.

Don’t forget Sis, we are all in this together.

Tell us how we can help you!

Why your business strategy needs to include women by design – Beatrice Cornacchia, SVP Marketing & Comms, Mastercard (MEA)

Beatrice Cornacchia is Mastercard’s Head of Marketing and Communication for the Middle East and Africa and the creative force leading the company’s brand strategy across the region’s 69 markets.

In this op-ed, she shares her expert opinion on the benefits of a woman-centric approach to business strategy.


As a marketer, I appreciate when creativity meets great insights and data to deliver an approach that achieves its objectives. As a woman, I also especially love seeing these kinds of successful activities share commentary on the way our world interacts with women, or shed essential light on how much of our world was designed without women in mind.

From Ariel’s powerful #ShareTheLoad campaign to Dove’s inclusivity campaigns, there are some fantastic examples of brands actively shifting the conversation to include women and expand on their contributions to the world we live in. But it’s not just about recognizing changing times or joining a social impact drive, it’s about much more than that.

There is a clear business rationale for brands that adapt their business strategies to include women by design. – Beatrice Cornacchia, SVP Mastercard MEA Click To Tweet

By incorporating the diverse perspectives that women bring, championing female role models as ambassadors, designing fit-for-purpose products that meet women’s needs, and creating content that encourages women to pursue their passions, brands can effectively tap into the spending power and influence of women.

Take sportswear apparel for example.

We took note when Nike put the spotlight on tennis star Serena Williams through its ‘Dream Crazier’ ad encouraging women to dream big and aired a TV spot calling for acceptance and respect, featuring the tenacious South African Olympic 800-meter champion Caster Semenya. These are just some of the prominent and provocative content from multiple brands that put women at the center of the conversation. The sports industry clearly understands the business growth opportunity that exists when we incorporate the true – not imagined – perspectives of women.

By drawing attention to the strength, unique shapes, and differentiated athleticism of women, and showcasing real role models in better designed active-wear clothing, the women’s sports apparel industry has done just that – tapped into a significant consumer base: women. How significant? According to the ‘African Women’ Ipsos Study, women represent the most significant consumer base — 89% of African women are the decision-makers or co-decisionmakers for household purchases.

When we design products, services, experiences and solutions for women, we need to envision them through the viewpoints of women – Beatrice Cornacchia, SVP Mastercard MEA Click To Tweet

When it comes to products and services, are we meeting the actual needs of women? Do we have insights that can help us incorporate women’s experiences into the design and innovation process? We must consider the functionality and practicalities of women’s interaction. In short, we have to help design and develop a world with both women and men in mind.

To do this, we need women to be part of the design and innovation process, especially in this age of the Fourth Industrial Revolution. We need to inspire young girls to consider and pursue a career in Science, Technology, Engineering and Maths (STEM) through initiatives like Girls4Tech. As part of this program, Mastercard has committed to reaching one million girls globally by 2025, including thousands in South Africa, Nigeria, and Kenya.

So, what exactly is the value of a world that includes women by design?

In addition to the humanitarian benefits, it’s a considerable amount. In Sub-Saharan Africa, the World Bank estimates the loss in global wealth from gender inequality at $2.5 trillion. And while five Sub-Saharan countries feature in the Mastercard Index of Women Entrepreneurs’ global top 10 countries with the highest number of women entrepreneurs, the IFC says that more than half of SMEs in Sub Saharan Africa with one or more women owners lack access to finance and puts the financing gap at $42 billion. Clearly, there are huge opportunities for finance.

Global management consulting firm Oliver Wyman agrees. It estimates a global revenue opportunity of $700 billion is currently being left on the table by the financial services industry not fully meeting the needs of women consumers.

Think of the increased speed in which we can close the gender gap in terms of financial inclusion if we design better, more helpful digital financial products for women – Beatrice Cornacchia, SVP Mastercard MEA Click To Tweet

As a payment technology leader with global insights, Mastercard has invested significantly in understanding women’s financial priorities, and mapping out those priorities across different life stages. After all, a specific position in time often influences our need for specialised support and ingenious innovations – in sportswear as much as financial solutions. 

Just think of the more than 10,000 female unbanked informal traders, street-side vendors, and township salon owners who can safely accept payments through QR code as a result of Mastercard’s partnership with uKheshe, a financial inclusion platform in South Africa.

Indeed, for the large population of excluded women, financial inclusion is about more than getting access to a bank account. It also means helping level the playing field for the women farmers who are growing Africa’s food, by providing access to buyers, pricing and speedier payments. It’s about hope for the future through financial payment solutions such as Kupaa – which facilitates school fee payments in budgeted amounts – increasing the ability of remote families to keep girls in school.

By making a conscious decision to integrate women’s perspectives into our business, marketing and innovation strategies, more women will benefit from solutions specifically designed for their needs. More companies will see revenues climb. More societies will experience elevated productivity. More economies will grow and thrive. 

After all, a world that works better for women, creates limitless possibilities for us all. 


SPONSORED POST

2020 World Economic Forum Davos: 4 things you need to know

Global leaders from the public sector, private sector, civil society and academia met this week in Davos, Switzerland for the 50th Anniversary of the World Economic Forum. The theme this year was “Stakeholders for a Cohesive and Sustainable World”.

Africa.com has curated hundreds of keynote speeches, panel discussions, focused spotlight talks, exhibits, and sideline events to give Motherland Moguls the scoop on what happened.


1. A Zambian teen is changing the women’s health game

Natasha Mwansa, a Zambian teen got the world’s attention when she talked about her work in Africa. The 18-year old runs her own foundation and is the most compelling advocate and activist for girls and women’s reproductive rights.

She has used her voice to address the underfunding of maternal health and forced marriages of young girls. Mwansa explained that young people want more than to simply speak at conferences or become spokespersons for meaningful causes: they want to become partners in political change.

Intergenerational partnerships are necessary to help translate youth mobilization into political change.

“The older generation has a lot of experience, but we have ideas. We have energy” – Natasha Mwansa at WEF Davos Click To Tweet

2. Climate change is #REALAF in Africa

For the world’s most vulnerable, climate change is not a distant existential threat: it is killing people right now. Hindou Oumarou Ibrahim, President of the Association for Indigenous Women and Peoples of Chad, gave a powerful reality check.

‘In my region, people are dying because of climate change’

Hindou Oumarou Ibrahim at WEF Davos

In the video below, Hindou Oumarou Ibrahim explains what it’s like to live in a place where the effects of climate change are #realaf.

3. The Motsepe Foundation is supporting Social Entrepreneurship

Dr. Precious Moloi-Motsepe, the newly elected Vice-Chancellor of the University of Cape Town, hosted several events showcasing the success of her work through the Motsepe Foundation.

Through a partnership with the Schwab Foundation, the Motsepe Foundation sponsors an Executive Education program for African students at Harvard Kennedy School.

4. This woman is leading education reform with Ethiopia’s Sesame Street

Originally a primary school teacher in Addis Ababa, Bruktawit Tigabu Tadesse developed the Whiz Kids Workshop, a multimedia enterprise that makes shows like Tsehai Loves Learning, the first educational pre-school TV show in Ethiopia.

Bruktawit founded the company in 2015 with her husband while looking to make high-quality education accessible to children on a mass scale. Working from their living room, they used sock puppets, computer graphics, and their own voices to produce Tsehai Loves Learning.


The most important take away from WEF Davos is that we all need to play our part to create a peaceful and sustainable world – no matter how small.

How are you changing your communities?


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This woman-led startup bets it can help African businesses grow faster

As Sub-saharan Africa lags behind in the World Bank’s 2020 ease of doing business report, one woman-led startup thinks it can help entrepreneurs grow their companies in this tough environment.

After years of mentoring startups and running businesses in Ghana and Nigeria, Munachim Chukwuma started IB Consulting in February 2019 to help founders overcome operating challenges she also had to face as a young entrepreneur.

Munachim and her team believe they’ve found the recipe to help African business grow quickly with their innovative and affordable service model.


"Never have a business with NO business structure" #RedFlag – @consultingibobo Click To Tweet

Why Nigerian startups are struggling to grow.

According to experts from Harvard University, startups that want to stand the test of time must learn new ways of operating and behaving. This is difficult for a lot of entrepreneurs because these new ways tend to be completely different from their start-up roots.

Most startups struggle to grow and scale either because they do not know how or lack the proper structure and strategy. This is where we come in.

Munachim Chukwuma – Founder, Ibobo Consulting

IB Consulting believes that African entrepreneurs struggling to grow their businesses must realize they are in a different phase of their business life cycle, and therefore must change.

IB Consulting’s growth recipe for startups.

To help entrepreneurs struggling to scale, Munachim and her partners created a service model that combines strategy consultation, negotiation, and content creation.

IB Consulting bets its 3 service tentpoles are what entrepreneurs need to grow faster despite the difficulty of doing business in Africa.

We decided to focus on strategy consultation, negotiations and content creation as a company because we realized most of the challenges most businesses face in today’s society are tied to those three areas in one way or another.

Munachim Chukwuma – Founder, Ibobo Consulting

In addition to its unique service model, IB Consulting promises clients efficiency, personalization, and great service.

Why you should watch out for IB Consulting.

In less than a year, IB Consulting is proving it is not just all talk. The company reports that since February, it has helped over 10 business owners rebuild their structures and execute action growth plans.

It’s also not just about the money for this company this woman-led company. They have done some pro bono work for new entrepreneurs who could not afford to pay for some of our services.

In 2020, the company plans to expand aggressively to reach, help and educate help businesses across Africa.

We intend to grow over the next year of business and reach more people across the continent, as we also reinvent our business and launch more products that can meet the needs of our prospective clients.

Munachim Chukwuma – Founder, Ibobo Consulting

Visit https://iboboconsulting.com/ for more information on how IB Consulting can help your business.


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4 self-care strategies for new career moms.

Adjusting to life as a new mom while balancing school, a job or business can be difficult. It’s easy to forget to prioritize your own needs.

When you forget to take care of yourself, it’s hard to give your best to the people you love and the things that matter to you.

After 6 weeks of being a new mom, Zimkhitha Mathunjwa shares her personal tips on how to prioritize your mental and physical health as a career mom.


No guide can prepare you enough to dive into the swimming pool of motherhood and career. Click To Tweet

1. Beyond the ‘bounce back’: take time for yourself

As a new mom, your postpartum recovery is about more than your body. Along with physical changes, you also deal with mental challenges like negotiating your identity.  Your life is more than work and motherhood.

Simple things like taking a lunch break away from your desk, getting my hair and nails done, drinking tea and curling up with a book, help remind you of your own identity outside work and parenthood.

2. Lean on your support system: it takes a village

A big kudos to any parent who has ever had to do it with no support.

If you’re lucky enough to have people around to assist you, accept the help. Without husbae and my family’s active involvement in our tiny human’s development, I would not be as snatched with edges intact as I am right now. 

Husbae with our little peanut

Use some of your time away to hang out with grown-ups. Focus on nurturing your most meaningful relationships. If you feel a little bit guilty – it’s normal. On my first date night away from the baby, I constantly checked in with my mother-in-law. I eventually allowed myself to relax and enjoy the time out. So can you!

3. Filter out the noise: set boundaries

As a new career mom, you become privy to a lot of well-meaning advice that might not be right for you.

You must be discerning and accept only the advice you deem resourceful. Filter out the noise by setting clear boundaries.

4. Learn to trust yourself

To every mother, biologically or otherwise – you are doing great. Trust the process and most importantly, trust YOURSELF! 

Ungazilibali is an isiXhosa (South African) word meaning ‘do not forget yourself’. It’s the word I think about when I’m faced with self-doubt and anxiety in balancing work and parenting. When those moments come, it’s important to have one go-to thought that reminds you of why you are a badass!

I think of my mother, grandmother (RIP) and mother-in-law, my role models. Remembering that I come from a line of strong women helps me re-center myself. They did a stellar job, and so can I. 


Life as a new career mom is not a walk in the park, but if you can take time for yourself, lean on the support of people who love you, set boundaries and learn to trust yourself, you’ll be physically and mentally okay. 

When all else fails, ungazilibali. Don’t forget (or lose) yourself on this journey!

Are you mentally exhausted? Get Peace Hyde’s free tips for fighting against the odds here.

WEBINAR WITH NGOZI EJEDIMU: LET’S TALK BREAST CANCER (OCT 31)

It’s breast cancer awareness month ladies! How much do you know?

Did you know that “1 in 8 women will be diagnosed with breast cancer in her lifetime? Although, you can’t prevent cancer, it is important to be proactive about your health” – NBCF.


Early detection of breast cancer in women can lead to early treatment and effective management. This is what saved Ngozi Ejedimu, a stage 3 breast cancer survivor. She has gone through the painstaking survivor’s journey and is ready to share her story with fellow Motherland Moguls.

Knowledge is power ladies! We need to constantly get information from the right source and always get a second opinion. Let’s stay safe, hold each other close and always remember to check up on a sister.

Share this article with all the important women in your life to sign up for the webinar!

Ngozi Ejedimu shares her experience as a stage 3 breast cancer survivor and how she’s using @whatcancernaija to help women! Join us on October 31st at 12PM WAT! Click here for more: bit.ly/ngoziejedimu Click To Tweet

Some of the topics we’ll cover

  • Healthy habits that help prevent breast cancer
  • Ways in which friends and family can be supportive of survivors.
  • Actions young ladies can take to increase awareness
  • How often ladies should undergo breast examinations
  • Resources for information, check-ups, etc.

Register below to access this opportunity and submit questions that you would like Ngozi to answer.

Webinar details:

Date: Thursday, October 31st, 2019

Time: 12PM Lagos // 1PM Joburg// 2PM Nairobi

Location: Register below to get access to this opportunity

About Ngozi

Diagnosed in 2016 with stage 3 breast cancer, Ngozi created a platform focused on life after breast cancer and survivorship for women called The Judah Foundation for breast cancer

She is a lawyer and founder of an organic sugarcane juice company that started in 2018. She is using her journey to get women to be breast aware and proactive about their health, as procrastination seems to be a silent killer in Nigeria. 

Ngozi uses @whatcancernaija to help women make informed decisions, by providing well researched medical information and real-life stories of other women.


6 Things You Missed From SLAY Festival 2019

Warning: This article might leave you with a lot of FOMO. 

SLAY Festival went down on September 28 in Motherland Mogul history as the one that brought more madness!

While you can now enjoy the best of the festival with the SLAY Festival 2019 Digital Pass, there are a couple of IRL moments you might have missed.

Here is a list of everything you missed from #SLAYFestival2019. 


Anita Brows shared her secrets to the perfect look with Maybelline NY

No one could stop the makeup enthusiasts who wanted to see The Makeup Surgeon at work. Anita Brows shared her secrets to creating the perfect brows at the Maybelline Beauty Masterclass.

All attendees went home with exclusive Maybelline NY gift bags.


Google helped 50 Motherland Moguls shoot their shot with mentors

What would you ask if you got a chance to have lunch with your role model? 

Women Will, a Google initiative, gave 50 women the chance to connect and get advice from women in leadership across industries. Talk about a networking opportunity that will change your life!

The initiative also powered the Redesign Stage which brought in panelists like Akah Nnani, Fisayo Fosudo, Lola Masha, and Onyeche Tifashe.


Jemima Osunde gave fans a little bit of herself with Lux

Jemima Osunde came glowed up and hung out with her fans at the Lux Meet & Greet. Fans raved over the exclusive gift bags designed with Jemima’s face and free samples of Lux Even Complexion.  


Motherland Moguls secured the bag… literally  

Motherland Moguls got a headstart on their personal and professional finances. 

FSDH powered the Refresh Stage and brought in their experts to share investment advice and help Motherland Moguls open new investment accounts.

Get access to all Masterclasses from SLAY Festival 2019


Celebrities showed out for the fans

If you wanted to show out on the ‘gram, SLAY Festival was the place to be. 

Celebrities who came for this year’s festival included Smart Money Arese, Chigurl. Dimma Umeh, Juliet Ibrahim, Osas Ighodaro, Deyemi Okanlawon, Akah Nnani, the cast of Men’s Club (Ayoola Ayolola, Baaj Adebule, Efa Iwara, Daniel Etim Effiong), Mama Burna and more. 

Imara Africa Consulting hooked up the VIP and Speakers lounge where all celebrities and influencers stayed.


It. Was. Lit!  

SLAY Festival would be incomplete without the fun, food, and freebies!

Foodies found their haven with Maggi Nigeria‘s free jollof rice bar. Moms kicked back knowing their babies were in good hands with The Baby Lounge. No music lover left Vaseline’s Karaoke session with ashy skin.

Thrill-seeking Motherland Moguls enjoyed This Day’s funtopia featuring the bouncy castle. Molped got everyone hyped and competitive with the spinning wheel of freebies. Rexona had everyone swagged out and smelling right. 

MAX brought the ultimate photo booth for creating social media FOMO for that cool biker chick post. 54 Gene hooked it up with free reproductive health tests and educated attendees on the importance of early diagnosis in detecting cervical cancer.   


Feeling the FOMO? Experience SLAY Festival 2019 with your LIFETIME digital pass. Get it here.