8 free business apps you should download right now
We’re not going to point any fingers but some of you are addicted to your phones. Not in a cutesy ‘I just like to capture moments type of way’, but in an ‘if I don’t find network right now I will slap someone’ kind of way. It’s not our place to judge but that type of addiction might demonstrate your priorities aren’t straight. If you’re spending more time on your phone chatting and double tapping instead of getting work done, you might soon run out of money to pay for that data bill. Don’t fret —after all that doom and gloom you know your home girls at SLA have come to hook you up. What if you didn’t have to choose between work and play on your phone. What if there were these magical tools that could help you track your sales while you take your selfies? That magical tool would obviously be two heads, and unfortunately for African parents across the world, we haven’t figured that one out yet. All we’ve done is find some cool mobile applications you can download right now to make it easier to get your work done while you’re on the go, looking for network signal. 1.Track My Life Ever wondered how much time you spend watching makeup tutorials on YouTube? Track My Life can help you figure out how you’re spending your time. However, it won’t be able to stop you from clicking the next video. This app can help you figure out which activities are taking up the majority of your time and if those aren’t high value tasks or helping you bring in more revenue, then they’ve got to go! 2. CamCard Did you lose the business card you got from potential bae while you were “networking”? With Camcard you can manage and exchange business cards right from your phone. Once you get a card, you scan details and they are stored directly in your phone. If you did mean to lose that card, what excuse are you going to use now? Your dog chewed it up? 3.Booksy Biz Picture this, your side hustle as a makeup artist is starting to pick up, you’re getting booked every other weekend and it’s getting harder to keep track of your new clients. This is not the time for you to forget about appointments and lose the goodwill you’ve built up. Booksy Bizz is a mobile appointment calendar and scheduling app that can help you manage staff, communicate with customers and manage appointments. This app will make it seem like you have a personal assistant working 24/7 when it’s actually just you in your pajamas, eating ice cream. 4.QuickBooks Online Keeping track of expenses is the worst!! Who even has time for receipts? says the person who doesn’t want their business running out of money. If you want to build a long term and financially sustainable business then you have to keep track of the numbers. QuickBooks let’s you invoice clients and manage your expenses. Now you’ll have no more excuses figuring out where your money went. 5.Perch Small Business Thanks to Perch Small Business you don’t need to reserve your Instagram stalking your friends and ex boyfriend’s new fiancée. You can now extend those skills to your competitors and their social media movements and know exactly what they’re up to. Use Perch to get a bird’s eye view of reviews, social posts and promotion for you and your competition all in one place. 6. Tiny Scanner Why is it that every single business transaction in Africa requires tons and tons of paperwork? I feel like the next time I go to KFC they’re going to ask for 2 passport pictures and a signed affidavit. If you’re in an industry that requires a lot of paperwork, then having access to your files in an organized manner is necessary. Tiny Scanner let’s you scan your documents and save them on your mobile device, iPad, or tablet anywhere you go. 7. HootSuite It’s great that Instagram allows to switch between multiple accounts, but what about the wahala in switching between multiple social media platforms and keeping track of them? Hootsuite allows you to manage multiple networks, schedule posts, and engage your audience all in one place. 8. Wunderlist Few things can compare to the relief you feel after checking off something on your to do list. This app will keep your business in sync whether you are managing multiple projects, delegating assignments to co workers or just making sure you actually eat during lunch time one day this week. Know any other cool apps that have helped you increase your productivity, keep your mind focused and helped your business grow? Share them with us.
Motherland Mogul playlist: Women’s History Month Edition
Shout out to all the ladies in the house!!! It’s Women’s History Month and it’s that wonderful time of year when we get to recognize all of the incredible women who’ve made an impact on the world, our countries and our communities. It’s that time of the year to strategize on how to improve the conditions for women across the globe. No Women’s History Month would be complete without a playlist of fist raising, hip shaking anthems to inspire and motivate us to keep working for equality and opportunities for women everywhere. Here are some of our favorite songs that you should keep on repeat this month. Lira – Rise Again Beyoncè – Grown Woman Stella Mwangi – Identify Yourself Queen Latifah – UNITY BLU3 – Strong Woman Destiny’s Child – Independent Women ONE Campaign – Strong Girl Brenda Fassie – Good Black Woman Whitney Houston & Chaka Khan – I’m Every Woman Alicia Keys – Girl On Fire Becca – African Woman Aretha Franklin – Respect What are some of your favorite inspiring and motivating songs by women? Let us know and we’ll add them to the list.
7 habits to help you have a good day…everyday
Do you sometimes sluggishly drag yourself out of bed on a Monday morning? To stay on your A game, you have to cultivate certain habits to increase energy and productivity for the week ahead. These seven habits are a sure fire way to give you the needed boost to start your day right. 1. Get enough sleep Being able to wake up early in the morning has its perks, one of which is better control over your schedule for the day. If you can wake up early in the morning – awesome! If not, that is also okay. People have different sleep patterns and rhythms. Whether you’re a night owl or an early bird, the most important thing is that you find what time you are most productive at and invest your hours into that period of the day. The trick however, is to either go to bed early so you can wake up earlier in the morning or go to bed late and wake up later in the day, but in accordance to your schedule for the day. Some of the benefits of getting adequate sleep include a strengthened immune system, improved focus and better mood. Overall, you want to strive for that balance where you get enough sleep while being able to do your work when you function best. 2. Exercise The benefits of exercising daily are innumerable. Exercise helps you fight diseases, increases your energy throughout the day and improves your mood by releasing the hormone serotonin. Biologically speaking, here is how this logic works: exercise increases your heart rate, which functions to pump oxygenated blood to your tissues and organs. A few side effect include an increased brain function and focus as well as an increased oxygen flow to the muscles providing adequate energy to do work. Having trouble sleeping at night? Get some aerobic exercises in before bed, then thank me later. However, don’t feel you have to go overboard when exercising. A 10 minute jog, a walk, or any cardio workout will do. The key is to go slow and steady at first, then increasing the tempo over time until it becomes a habit. For starters, just grandma-shuffling through any of these also counts as exercise, as long as it gets your heart racing. 3. Pray or meditate Prayer and meditation are a form of alternative therapy. Prayer has been in existence since the beginning of time and there is increasing evidence from decades of scientific studies that it works! Irrespective of your religion, the efficacy of prayer and meditation undoubtedly supersede the effectiveness of medications, especially when dealing with ailments of the body and mind like depression or anxiety. Harvard physician Herbert Benson in his book The relaxation response discusses the correlation between health and prayer. At such times, the body’s stress level decreases from the lowering of the heart rate and the body’s metabolism to decreased blood pressure and a calmer and more regular breathing rate. On a similar note, Dr. Andrew Newberg, director of the Center for Spirituality and the Mind at the University of Pennsylvania conducted a study of Tibetan Buddhists in meditation and Franciscan nuns in prayer where he found that prayer and meditation increase levels of the body’s “happy” hormone, dopamine. The goal is to set time aside in quietness, withdrawn from distractions to just focus on yourself and connect with a spiritual being. 4. Eat breakfast Breakfast is indeed the most important meal of the day. Just as cars need fuel, breakfast also plays a similar role in helping increase alertness throughout the day. Without breakfast, people may become irritable, lack energy or focus. 5. Drink warm water and lemon If you’re unable to eat breakfast, gulping down a cup of water and lemon before dashing out can help you get a head start on a productive day. The warmth of the water aids in digestion and the lemon provides the body with Vitamin C, which gives the immune system an added boost, balances the body pH and clears the skin of blemishes. So if you’re not able to have breakfast, this is a surefire way to re-hydrate and energize you before your next meal. Just don’t swallow the lemon! 6. Affirm yourself Look in the mirror and smile at yourself for about 15 to 30 seconds. Yes, I know it sounds silly, but try it. Alternatively, if you feel embarrassed doing that, look in the mirror and speak to yourself words of affirmation like: “I am beautiful” “Today is going to be a great day’ ‘I am an amazing individual” “I have what it takes to succeed”. Whatever mantra you choose to chant to yourself is guaranteed to not only boost your self-esteem, but also give you confidence throughout the day and help you overcome challenges as they come by. Words have power and can influence your mood. Choose them carefully. 7. Make a list of your top three goals Make a list of the top three goals you intend to achieve for the day. You may have a long list of tasks that you plan to achieve, but worrying over those will get you nowhere. Narrowing down this list to three major goals will help you organize your day better, stay focused and get the most important off your list. Habits take a while to form and require repetition. But these rituals are guaranteed to help you reach those goals no matter how difficult they may seem at first.
Product review etiquette for bloggers
There are many perks that come with blogging, but none so welcomed as the ubiquitous product review. That is, receiving free products from a company to review on your blog in exchange for an honest review or advertorial. Some bigger blogs, in an ad network, are paid to do product reviews and smaller ones sometimes aren’t. It all depends on how you position yourself. If you’re able to successfully grow a loyal following, brand managers and publicists will notice and come knocking at your door. The only rule everyone must follow is full disclosure. Tell your audience if you received products or payment in exchange for a review. If done right, your readers won’t mind and will support your hustle. Beyond the full disclosure rule, here are a few etiquette points bloggers should follow to keep their sponsors happy and to position themselves for financial growth. Treat your sponsors like clients They are your clients, even if they aren’t paying you in cash and are providing you with free products. No rough handling, please! Care, attention to detail, and a basic understanding of their business goals puts you at an advantage for future business. Respond in a timely manner After you’ve done some preliminary research on the company to speak intelligently about their products, give them a call or respond back to their email as soon as possible. Ask yourself if the product is a good fit for your blog If not, let them go easy. Don’t burn bridges so the publicist keeps you in mind for future projects. Give the sponsor a definitive time for publishing their review Give a firm date even if it is months ahead and meet your deadlines. Plan your blog posts ahead of time or give a realistic estimate of the time it will take you to craft a blog post or film a YouTube video. Stay committed and make good on your deadlines so you don’t keep your client in the dark, waiting. Make the product review honest and relatable but don’t kill your client’s business Find kind ways to be positive about your client’s product. Yes, you can be honest with your audience and positive about a product you don’t necessarily care for at the same time. It’s all in how you word it. Your goal is to serve your clients and be honest to your audience while exposing new brands to them—not kill business. If you are having a hard time crafting a positive post, communicate this with your client, tell them what you would change about this product to make it better. (Brands love constructive feedback especially from influencers like yourself.) Tell them about the review you will post and if you’re willing, work with them to craft a post that works for both of you. You always have the last say on what goes up on your blog. Be grateful Thank them for selecting you to review their products and keep in touch so that your blog/brand stays top of mind for future projects. Bonus: After the review goes live, provide your client/ sponsor with post stats. They’ll thank you for the extra attention to detail and customer service.
9 non-cliché ways to celebrate International Women’s Day
International Women’s Day is upon us! On March 8th, women all over the world will be celebrated as part of International Women’s Day. Every year, this day comes and goes, and sometimes we don’t even notice it. Or for those of us that do, we spend it doing the same thing – girl’s night! Spa day! Now, there’s nothing wrong with any of these things, but for you, this year is a little different. Why, you say? Well, because this year, you have us at SLA to show you a new way of doing things to mix things up. Below are 9 ways you can celebrate International Women’s Day this year in the least cheesy, least expensive, most fun way possible. Spend time with your mum Mothers are great, and honestly, they won’t always be there. This International Women’s Day, make the most of the time you have with the wonderful woman who bore you. Take her to her favourite restaurant, watch a movie with her, cook with her – however it is you usually bond. You’ll be surprised by how much she’ll appreciate your spending time with her, and more importantly, how much you’ll learn from being with her. Parents have feelings just like us, and doing this would definitely create a greater bond between you two. Celebrate with women you admire If you have a mentor (which you all should have, but more on that later), this is the time to reach out to her. Mentor-mentee relationships should not be one sided with you always taking from your mentor. You should consciously seek ways to add value to the life of your mentor as well. On that day, treat your mentor to lunch or a coffee date. If there’s someone else you admire who you haven’t yet built the mentor-mentee relationship, then this is a great opportunity to do so! Not only would the person be flattered by your thoughtfulness, you will also get the added bonus of a great conversation with someone you look up to. Give back to other women Get involved at an NGO or social enterprise that is all about empowering women and girls. Alternatively, you could even volunteer at your local community centre or help out at church. The point is to find ways to reach out to women in your community who are in need of help or rehabilitation, and there are many opportunities to do just that. Accomplish a personal goal Remember that thing? That important-but-oh-so-scary thing that you’ve been procrastinating on? Yup, you know exactly what I’m talking about, it just came to your mind now. Yeh, so get.it.done. There is no better way to celebrate than accomplishing a seemingly daunting task. The more difficult it seems, the better. Let your triumph be your gift to yourself this International Women’s Day. Invest in your career This year, Accenture is hosting an event to discuss issues centered on women in the workplace. If you’re in New York, Dublin or Sydney you can attend any of the sessions. Also, the event will also be broadcast online, so regardless of where you’re located, you should check it out. For those of you interested in consulting, this is a great opportunity to connect with Accenture consultants and recruiters, even if you’re not able to physically attend the event. Visit a local women’s day event near you Between networking mixers, concerts and art exhibitions, there is a Women’s Day Event in literally every city. So much so that the UN has made our lives easier and compiled a list of all these events here. The theme this year is #PledgeForParity, and so a lot of the events will raise awareness to the pay difference seen between men and women. There will of course be other issues involving inequality that will be addressed as well, but this would be a great time to learn some more about the problem and what we have to do to reverse it. Support other women There are many wonderful women doing powerful things, and we can all find ways to support their enterprises! This Women’s Day, visit that gallery run by that woman whose art you admire, splurge on that outfit by that designer you adore, download that innovative, game-changing app! If you need inspiration, feel free to draw from one of the many entrepreneurs we’ve spotlighted here at SLA. Fortunately, there is an surge in talent and this trend is something we all want to see continue. Learn about impactful women I know, I know. I promised you a fun list, and here I am bringing homework. Since when was learning ever fun? But hang on there, it really depends on how you do it. Get a group of friends and make it a fun, interactive activity. (Games night anyone?) Play a game of trivia and discover who among you knows the most about famous women civil rights activists. Here, I’ll even give you a few key starting points: Maya Angelou, Funmilayo Ransome-Kuti, Gloria Steinman, Nina Simone, Chimamanda Adichie. Winner gets bragging rights, and a bag of treats! Spend it alone – Treat yourself by doing absolutely nothing If you want to stay at home, basking in the presence of your awesomeness that is totally fine with me. Just make sure you commit and go all out while you’re at it. If it’s going to be you and a book, don’t just stop there. Grab that book and curl up with a hot cup of tea, hot chocolate, biscuits – whatever your favourite comfort food is. If your thing is Netflix, you’re in luck, House of Cards will be back by then, so you have a long day of political drama ahead of you. But even better, you can watch a movie that passes the Bechdel Film Test. This year, do things a little differently. Celebrate the powerful women in your life and yourself for being just that – powerful.
Yasmin Says: Mastering the art of the email follow up
At the end of a networking event or conference, you may end up with dozens of business cards in your portfolio or your purse. While getting the initial card is definitely important, it’s even more important to master the art of the email follow up. First things first: a few days after the conference, send a brief follow up email to everyone you met. Don’t wait too long or the conversation you had will no longer be relevant in their mind. 1. Have a clear subject line like “Follow up from XYZ Conference” so they don’t assume you’re sending spam since they’re unlikely to recognize your name. 2. Don’t assume they’ll remember exactly who you are since they probably met a bunch of people at the conference. So include subtle hints that will juggle their memory. Here’s an example: Hi Mrs XYZ, It was so lovely meeting you at XYZ conference and having the opportunity to talk to you about SLA, the organization that I co-founded which supports young African women on their journey towards professional success. See what I did there? I subtly reminded them who I was by referring to my organization. 3. Don’t get aggressive if they don’t respond. Everyone’s busy and its not their job to help you. If they don’t respond at first, wait a week and then send the exact same email again. If they still don’t respond, wait a month and then send them an update email, sharing some of the progress you’ve made over the past month and then include your request again. IF they still don’t respond, fall back but keep sending them updates on you and your business once a quarter or once every six months. Everyone likes to be associated with success, so showing them how well you’re doing may encourage them to respond. I’ve emailed people for over a year before they responded!! Be persistent yet respectful, and keep up with the follow up.
Why the way you speak to yourself matters
Many times, we find ourselves having a conversation with ourselves. We sometimes do it subconsciously but what you don’t know is, self-talk has a great impact on your life, your career and your business. Your inner voice and what you tell yourself contributes tremendously to how you react to several things in your day to day life. Self-talk can be the negative self-talk or the positive self-talk. As a business woman, I find ways to encourage myself on a daily basis. Whether I am exercising in the morning or heading into meeting, I find positive self-talk a great motivator. Words like ‘you can do it’, ‘blow them away’ and ‘go girl’ are words that I use to encourage myself to achieve goals I set out to do. For instance, if you are going for a meeting, you check yourself in the mirror and think, ‘ I look so fat in this dress’ , don’t be surprised by how your day will start. You will be conscious of yourself, you will think everyone is looking at you and you will not exude confidence. You have brought down your self-confidence with negative self-talk. However, if you step out and go‘ I look too good for them not to give me that deal’, you have already set a positive tone to your day. You will kick ass with confidence. You will feel good about yourself and it will show in your work. Why is positive self-talk important? 1. Motivation and inspiration When you say something positive to yourself, you not only motivate yourself to keep pushing but you also force yourself to act. Whether it’s finishing a proposal late at night, or the early morning run, if you convince yourself with words like ‘I can do this’ or I can run an extra two miles’, you will find yourself achieving these goals because you inner voice is telling you to. 2. Build self-confidence The positive inner voice helps you build self-esteem and confidence. Your words will make you feel good. When you feel good about yourself, the better your mood will be and your performance will greatly improve. Confidence is very crucial especially in business as it enables entrepreneurs perform well in stressful situations. It enables them build networks with ease and helps them to sell their ideas and make others believe in them. 3. Being in control Positive self-talk enables you to be in control. When you say ‘I am made to do this’, it trumps the negative self-talk that sabotages your day and distracts you as you work. With positive words, you are in control of the day. Soon enough, you will find that with more positive self-talk, you will react to things differently. Things that used to make you angry will not annoy you anymore. When you are in control of your emotions , you are more likely to live a happy and fulfilled life. We all struggle with the negative self-talk. The negative voice in your head sometimes comes out very strong and convinces you that you cannot do it. It creates self-doubt. Have a mantra you can live by, and whenever you start listening to the negative voices, say it over and over again. Slowly, the negative voice will vanish.
7 reasons you should try a side hustle instead of a business
For a long time, growing up in Africa, especially in the western region, meant you had one path to take which was usually defined by an education in Medicine, Law or Engineering. To most of our parents and the generations before theirs, to succeed in life meant working very hard and long at a steady 8am to 5pm (or later) job in the hopes of retiring with a good pension package. There was no alternate plan (Plan B) so we rolled with it. However, with recent advancements in technology and rapid globalization, people have found other means to succeed through entrepreneurship (Plan B). At some point, some, if not all of us, have been tormented by the “which path should I take?” question. Plan A provides security/comfort of a steady paycheck but tends to seriously lack in the fulfillment department, while Plan B allows us to reach for the stars but takes a lot of tears, sweat, and even blood before a business breakthrough. The good news though is that you can enjoy the pros and negate the cons of both by creating your own path through side gigs. Motherland Moguls, it is time to take destiny into our hands; to build castles that reach to the stars 1. Show me the money! It is often said that the customer is king, but running a business teaches you that cash is the kingmaker. Let’s face it: life is expensive! Starting a side hustle while maintaining your day job affords you the opportunity to cater to all aspects of your daily needs and set aside savings to build capital for your business. 2.Calculated Risks Side hustles help you advance your career or business before taking any major risks e.g. changing careers or launching a business in a particular industry. You can take incremental steps/investments and review to see if it is profitable. 3. Career diversification It is the best way to prepare for an uncertain future and mitigate risks such as job loss or bankruptcy by creating the opportunity to develop multiple streams of income. 4. Experience/Career accelerator A side hustle enables you to build skills and new business ideas that kill it at work and makes you an authority in your field of expertise. It also increases your marketability by adding a wealth of experience to reference at job interviews and client meetings. 5. Experiment It gives you the opportunity to explore different passions, experiment with creative ideas and find your purpose without the added pressure of having everything figured out. 6. Altruistic expression Some moguls want to run the world while others want to save it. Solving the world’s problems could be a thankless feat but doing it as a side gig is rewarding enough. Not only are you attending to your basic survival needs, you are also able to find fulfillment by playing your role in helping to shape your community for good. 7. Because you can Why not? You are only young once. What better way to live than embarking on projects that either fail or succeed? By embracing failure, we learn to be/do better and by achieving successes, we build a better tomorrow. Many have said in the past that the life of an entrepreneur is not for everyone. This much is true, however nobody ever said you could not succeed as a part-time entrepreneur. So a big shout to all our Motherland Mogul hustlers and to those thinking of starting something…Start!
4 simple hacks for combining motherhood & entrepreneurship
Having been an entrepreneur running a market research firm for eight years, I did not give too much thought to how I would handle motherhood and work. Juggling, creating value, and keeping a keen eye on productivity were already familiar hurdles I had already crossed — or so I thought! Very early into a somewhat complicated pregnancy, I knew that I would have to change certain aspects of my orientation if I was ever to be productive again; I don’t mean that as a hyperbole. Along with warmly welcoming motherhood, I was left wondering whether I could continue the business I had built. While it has been and still continues to be a wobbly journey to finding my footing as a CEO mommy, here are several tips I’ve picked up along the way, which can help to keep the lights on even as your little bub requires more and more from you. 1. Compartmentalize your life Divide your days and hours into blocks and devote 100% of your time within any specific block to whatever task you’ve assigned it. One of the great things about being a business owner is the flexibility it allows — you are not restricted to a strict schedule of work. If you have to make dinner by 6pm, play peek-a-boo with bubba till 8pm, and then hit that laptop till 11pm, then do it. Trying to answer emails while playing peek-a-boo is the key to being frustrated and burning out. Whatever you set out to do, try to be present for the time assigned to it. 2. Delegate with gusto It will not be perfect and it may take longer, but it will be done and sometimes that’s what’s most important. At work, break tasks into little bits and ask colleagues, friends, family — anyone— to help you get those little bits done. At home, take the time to build a support system and don’t be shy to accept help from loved ones or to voice requests for domestic help — even if help doesn’t come in exactly the same format as it would if the task were completed by you. There will be times when your spouse does not buy exactly the same diapers baby wears or the nanny does not feed the little one at the right time, but at least those tasks are done, and that truly is the big picture. 3. Ditch perfectionism You will drop the ball. You will drop the ball more than once. There will be very little explanation (outside of yelling, “Can’t you see how busy my life is right now?”). Give yourself a little time to get back to your old levels of productivity. Allow some lax time for deadlines and let those depending on you know that there will be just a little give or take. It is perhaps more important than ever to set yourself a task list except this time, success will look like crossing off two-thirds (or maybe even half?) of your list rather than the 100% get it done amazon that you are. 4. Prioritize Sleep In this crazy world were everyone seems to be rushing to and fro, and there are incredibly much more tasks getting added than getting done, it may seem frivolous to be rigid about your beauty sleep. It is not. Many studies have shown that sleep is one of the best ways to clear the mind (thereby increasing productivity), reduce stress, replenish depleted energy, and more (another is exercise). It can even help with weight loss! If you are lucky and able, schedule in power naps and let everyone in your office know that you are not available during those hours. If you cannot, try to schedule in catch up naps during the weekend. Try just 20 minutes at a go for starters, and then increase gradually as you feel more confident about your sleep priority. In the final analysis, what truly matters to all of us is that our loved ones are proud of us and proud of the person we’ve become along the way. No matter what your choices, your child will most likely look over your body of work and be proud of the courage it took to follow your dreams and fulfill your potential. So don’t be afraid to explore and find your own rhythm —in whatever quirky combination— so long as it works for you and your family, then you will already be quite a success and inspiration!
Who run the world?: How African women are changing the way we see Africa
In the last few days of June 2015, a hashtag, #TheAfricaTheMediaNeverShowsYou was trending on Twitter. Within a week, it had been used 54,000 times. Fed up, and in an effort to defy the negative and monoculture stereotypes of Africa, Africans at home and in the diaspora started tweeting vibrant pictures of African landscapes, architecture, food, fashion, and art. These tweets tell a different story of Africa – one told by Africans themselves. The campaign was reportedly started by @WestAfricanne, a 17-year-old “aspiring journalist and photographer” and “proud African”. Diana Salah, known by her followers as @lunarnomad, is a 22-year-old American-Somali student and early supporter of the campaign told Fusion: “I got involved because growing up I was made to feel ashamed of my homeland, with negative images that paint Africa as a desolate continent. I used to get questions ranging from ‘were you born in a hut’ to hurtful comments about disease and poverty.” Poverty, conflict, and marginalization are certainly deep-rooted problems across the continent, but showcasing only these aspects has resulted in what Chimamanda Adichie calls “the danger of the single story”. Here are some of the many ways in which African women are combating stereotypes and prospering against all odds. We’re blowing up runways Iman and Alek Wek, hailing from Somalia and South Sudan respectively, are two supermodels who, with their dark and lovely complexions, disrupted the accepted standard of beauty. By sheer example, they paved the way for other dark-skinned women to feel beautiful and comfortable in their skin. Iman is now famous for creating cosmetics for her dark-skinned sisters and Alek Wek has her own handbag line. Since their come up, models like Liya Kebede of Ethiopia, Ajak Deng and Ataui Deng of South Sudan, Yasmin Warseme and Fatima Said of Somalia, Betty Adewole of Nigeria, Hereith Paul of Tanzania, Maria Borges and Roberta Narciso of Angola, Malaika Firth of Kenya, and Anai Mali of Chad have all made advances on the runway scene. But it doesn’t stop there. African designers are also starting to take the world by storm. Nigerian Deola Sagoe uses traditional prints and fabric in her designs, elevating African cloth with a modern twist. A stylistic trademark, Sagoe’s creations are often layered outfits. She has received nods of approval from the likes of Oprah and Will Smith. Folake Folarin Coker is another Nigerian designer and founder of the international brand Tiffany Amber. Coker’s cultural duality is visible in her designs. Twin sisters, Ayaan and Idyl Mohallim, hail from Somalia. Together they founded their brand Mataano (which means twins in Somali) and their debut collection launched in 2009 getting them an interview via Skype on Oprah. Since then, they’ve received attention from Vogue Italia, Essence Magazine, and CNN International. We’re rebuilding countries If you’re into architecture, you might have heard of Olajumoke Adenowo. This Motherland Mogul found herself at the University of Ife at just 14 years old, got her first architectural degree by 19, was working and designing her very first building by 23, and three years later endeavoured to start her own firm. Twenty years later, the 46 year old has worked on the design and construction of over 70 buildings. Her resume spans institutional buildings, estates, offices, auditoriums, and homes. Adenowo’s firm, AD Consulting Limited is internationally known and she even has her own radio show dedicated to mentoring women. One of the most successful Nigerian architects, Adenowo continues to rebuild Nigeria’s landscape with her vision. We run countries now As of June 2015, the Motherland has had four female heads of state. Dr. Ameenah Gurib-Fakim, a biodiversity scientist, was sworn in as the 6th president of the island nation of Mauritius. Dr. Gurib-Fakim now joins the ranks of Joyce Banda of Malawi (2012-14), Catherine Samba-Panza of Central African Republic (2014-), and Ellen Johnson Sirleaf or “Ma Ellen” of Liberia (2006-). Banda became president of Malawi after the death of its then president Bingu wa Mutharika. During her presidency, Banda sold the presidential jet to feed over 1 million people starving from food shortages. As an interim president, Samba-Panza was selected to govern her country during a nearly year-long power struggle between Christians and Muslims that has displaced about a quarter of the population. Sirleaf, the first elected African female head of state and an inspiration to Samba-Panza, inherited a post-conflict Liberia. Her efforts to rebuild the country and her advocacy for women’s rights made her one of the three people to win the Nobel Peace Prize in 2011. What about you? What makes you a part of #TheAfricaTheMediaNeverShowsYou?