She Leads Africa

How to resign and run your business full time

Congratulations! You’ve decided to make a full-time commitment to your business. Before you give your notice and burn bridges your work enemies, remember that your network and relationships are especially important to you as an entrepreneur who is just starting out. Leave smart. Testing the waters—To resign or not to resign? If you are going to be a full-time entrepreneur, you have to make sure you’re financially and legally in the clear The golden rule before quitting your job is to make sure you have 3-6 months worth of your fixed-income saved up before leaving. If your finances are not in check, you should reconsider resigning. It is not unusual to start your own business journey while being employed. If you want to keep your “day job” while starting a business, please ensure you’re not violating your employment contract. If in doubt, seek legal counsel and/or inform your current employer about your new venture.  Employers and courts take contractual agreements seriously, so do not call your employer’s bluff. For example, there was a case in Nigeria where an employee entered into a service contract where he was not to engage in a business similar to the employer’s business within a certain geographical area for one year. Less than 3 weeks after he started work, he breached the contract by resigning and joining a rival company in the same area. The Nigerian Supreme Court held that contracts that prevent employees from engaging in a similar business as the employer are enforceable as long as the contracts are “reasonable with reference to the interest of the parties concerned and of the public” (Leventis Motors Ltd. v. Andreas Koumoulis (1973) 1 All NLR (Part 2) 144 at 146). Diving in – Your resignation Before you resign, review all your employment contracts, if applicable. The contract usually details the resignation procedure, how your resignation must be presented, and the necessary resignation notice period – 2 weeks, 1 month, etc. It is important that you follow the rules sis! You do not want to expose yourself to unnecessary legal liability by ignoring those words in black and white.   Secondly, check if you signed a non-compete agreement with your current employer. Will your new venture involve the use of your employer’s proprietary information? If you did sign one, make sure that the scope of your new venture does not fall within the scope of services your employer offers, and that your new venture will not apply your employer’s proprietary information. Finally, are you planning to start the new venture with a coworker? Ensure that you and your co-worker’s departure will not result in a breach of your contract or your employer’s policies. Also, ensure that your potential business partner is not subject to any non-compete agreements and will not be using any proprietary information in the new venture.  Keep your start-up team in legal tip-top shape. It is important to dedicate time to thinking through your resignation. There is no point in rushing to the finish line without laying the right foundation. Got a question? Send a message or voice note to +2349078653509 on Whatsapp anywhere in Africa for our new video advice series – #AskASis. Contributing Editor: Diana Odero

iCreate Africa, building skills for the next generation of Nigerian youths.

Held in one of the vibrant cities of Nigeria, Lagos, by iCreate Africa, the iCreate Skill Fest is Africa’s biggest skills competition with over 2,500 people gathered to experience 80 skilled candidates compete at the National finals. What went down at iCreate Skill Fest! The two- day event featured 14 skilled trades varying from Construction, Creative Art & fashion, Technology, Educational Training Conference, the iCreate Skills Awards, and lots more. Out of the contestants, 13 ladies competed in cooking, fashion, art, carpentry, barbing and more, of which Mojisola Akin-Ademola emerged the only female gold medalist and Champion (top in her category, fashion). As a way of curbing unemployment and empowering youth, the iCreate Skills competition is an innovative strategy designed to promote skills-trades professions amongst the youth as a means to bridge the skill gap, thereby boosting the economy. The iCreate Skill Fest partnered with GIZ SKYE, Robert Bosch Nigeria Limited, Sterling Bank Plc, AGR Ltd, Siemens Nigeria Ltd., The Fashion Academy Abuja, Trace, House of Tara, Industrial Training Fund (ITF), Society of Nigerian Artists, Soundcity, ULDA, Pedini, amongst many others. The iCreate Skills Fest 2019 champions! Emerging top in their category are, Ibraheem Ridwan (Carpentry), Christopher Olaniyi (Tiling), Miracle Olasoyin (robotics), Mojisola Akin-Ademola (Fashion), Ifedayo Emmanuel Bello (cooking), Emmanuel Abanobi (make-up), Kelvin Hassan (Barbing), Oluwaseun Akanbi (Electrical installations), Chima Solomon (plumbing), Leonard Manzo (automobile technology), Toheeb Ogunbiyi (Website development), Precious Audu (graphic design), Lot Madaki (leatherworks), and Oluwaseun Akinlo (Art). The Idea behind iCreate Africa The Founder/CEO iCreate Africa, Bright Jaja aims to use iCreate Africa to create five million jobs in five years. Bright Jaja aims to rebrand the general perception of skilled workers and place more importance on technical and vocational skills through the skills fest.  iCreate Skills Fest is a platform that promotes skills excellence, showcases skills standards and careers, demonstrates benchmarks of excellence in teaching and learning and creates interest in public sector agencies and private organizations to invest in skills development. Winners of the iCreate Skills Fest 2019 receive technical training from various partners. The platform iCreate Africa has created for young female artisans, is paramount for gender equality and inclusive economic growth in the continent. After recording huge success last year by hosting 4 competitions across four regions, directly empowering 180 skill trade professionals with startup capital and equipment. iCreate Africa is creating a skills ecosystem and projecting skills in the mainstream, they are most convinced that the concept is a viable solution to curb youth unemployment and prepare the youth for the future of work. Skills are the future of Nigeria! iCreate Africa urges the public to invest in skills and target the next generation of Nigerian youths. These youths will power the economy, across the world. iCreate Africa,Skills change lives.

Struggling with your New Year resolutions? Try this instead.

If someone bet you $5 for every month you keep your resolution this year, the odds are that you’ll lose start losing money by mid-February. If you are already struggling to keep up with your New Year resolutions, you are not alone. Why most of us suck at keeping resolutions Studies have shown that New Year’s resolutions have a failure rate of 80%. One reason why we struggle to keep our New Year resolutions is that we see resolutions as short-term goals. So the second we fail to keep them, we throw in the towel. It’s simply not sustainable for most of us to stay committed to a big goal for a year without losing steam. That’s why it makes sense for organizations to plan out the year in quarters. Milestones make it easier to accomplish big goals. Make mantras. Not resolutions. In the first episode of the new video series, SLA Tips, co-founder Yasmin Belo-Osagie makes a case for starting the new year off with mantras over resolutions. High achievers like Melinda Gates also opt for mantras over resolutions. Whether your mantras are 1-word, quotes or phrases, you are more likely to achieve success with them compared to resolutions. What mantras will you make to help you #SLAY2020? Looking to network and get personalized tips for your career or business from experts? Join the Motherland Mogul Insider program now.

Career hacks from 4 Motherland Moguls for 2020 motivation.

As Motherland Moguls living in the new millennia, we have a diverse group of women in leadership to get inspiration from. Here are lessons from 4 African women who have #slayed the past decade to help you to reach your Vision 2020 goals. 1. Chimamanda Ngozi Adichie: Get your receipts ??‍♀️ Chimamanda’s success in the literary world comes from her ability to consistently publish high-quality work. The secret sauce for the Queen of African Literature? Reading Chimamanda is an avid reader and researcher. Half Of a Yellow Sun, her second novel and an international bestseller, took four years of intense research and writing. This commitment to learning and research is a skill any Motherland Mogul needs for success. 2. Bonang Matheba: Invest in yourself sis ? Nothing says investing in yourself like putting your name on something and sharing it with the world. Bonang has established her name as a valuable brand that will make everything from Champagne to mobile apps valuable. Bonang’s success comes from years of strategic self-investment. If you ever doubt that you can do something, pull a Bonang. Bet on yourself and see how far you can go. Get your SLAY Festival Early Bird Tickets 3. Lupita Nyong’o: Don’t put yourself in a box ??‍♀️ Since her breakout role in 12 Years a Slave, Lupita has fearlessly stretched herself. In 2018, she announced she will be making her producer debut in Hollywood in the film adaptation of South African comedian, Trevor Noah’s book, Born A Crime. The movie is set to be released this year. In late 2019, she debuted as an author with her children’s book, Sulwe, which instantly became a New York Times bestseller! #goals Lupita gives us that go after your dreams inspo. 4. Yvonne Orji: Do it with what you got ??‍♀️ After a show she was writing for got cancelled, Yvonne focused on creating her own opportunities with the resources she had. In 2016, Yvonne created and starred in First Gen, a sitcom she piloted on YouTube with the goal of selling it to a major network. While the show never got picked up, it caught the attention of Issa Rae and producers at HBO when they were casting for Insecure. Yvonne has continued to leverage her resources and network to get things done. She created her hit podcast with fellow Nigerian comedienne, Luvvie Ajayi, launched an international comedy tour and is scheduled to publish her first book in March 2020. The lesson from Yvonne – start with what you have and build from there. Want to invest in yourself for 2020? Join the Motherland Mogul Insider – an 8-week online program to help you grow your network and reach your professional goals.

5 Career Lessons Sho Madjozi Taught Us In 2019

If you have not heard of Sho Madjozi, you must be living under a rock. This year, the 27-year-old proud Tsonga ambassador from Limpopo solidified her spot as an international superstar with hits like John Cena. While she’s been in the rap scene for barely 3 years, she’s found major success in a short time. This year, she won the Best New International Act category at the BET Awards, launched her first fashion collection in collaboration with Edgards, and got the world taking the #JohnCenaChallenge. After learning all we could about Sho Madjozi’s career, here are 5 lessons all Motherland Moguls can apply to accelerate their career growth. 1. Use your strengths Maya (Sho Madjozi’s legal name) has spent years honing and leveraging her writing skills to build a career for herself. Whether she’s doing screenplays, poetry or rap, she understands her core strength and has used that to explore career paths including journalism, performance poetry and rap. Develop your strengths and use them to build your career. When you bring something valuable to the table, you set yourself up for accelerated success. 2. Get involved in your community Sho Madjozi has always used her talents to try to shape or change the community around her. As a poet and journalist, she discussed racial identity and the effects of colonialism on the modern African. Now as a rapper, she promotes Tsonga culture and inspires young Africans to be proud of their roots. How does that apply to you when you get to the office in the new year? Plug into the issues of your company, clients, customers and see how your talents can change things. Your involvement keeps you visible and valuable. 3. Collaborate with strategic partners One major way Sho Madjozi accelerated her career growth this year was through her strategic partnership with Edgars. Through her collaboration with the retail brand, she launched her first clothing line at the same time as her album. To reach your career goals, it’s always easier and faster to get some help. Seek out strategic partners within your network that will help you reach your business goals. A great start is to find a mentor. 4. Know your worth In an interview with Africori, Sho Madjozi explains that African artists need to understand that they are very hot in the market right now and need to negotiate their value appropriately. Understanding the value of your skills and experiences is important to accelerate your career. 5. Bet on yourself The most important to take away from Sho Madjozi’s hustle this year is to bet on yourself. Sho Madjozi’s success in the past year has been with no label support. She has continuously taken chances and invested in herself. You must take swings and get out of your comfort zone to grow – volunteer to be team lead on a project, pitch that idea in your head, and start that side hustle! What lessons will you use to SLAY your career in 2020? SLAY Festival is coming to Joburg in 2020! GET YOUR EARLY BIRD TICKETS NOW

HOW TO MANAGE DIFFICULT CLIENTS IN 2020.

With the decade is almost over, it’s the perfect time to check the relationships that are important to us. Whether you are an entrepreneur, side hustler or corporate climber, maintaining a good relationship with your clients is an important part of your success. Unfortunately, not all clients make it easy to build a positive relationship. How do you get that schmoney and manage difficult clients without losing your mind? Apply some Emotional Intelligence! Emotional Intelligence (EI) is the ability to understand other people’s emotions, empathize with them and respond to them appropriately. Here are 3 tips to help you manage tough clients using Emotional Intelligence: 1. Be self-aware The first step to empathizing with your difficult clients is evaluating yourself. Think about how you communicate with your clients – are you showing them that you care? If you are a manager or business owner, is your company encouraging a culture of empathy for clients? 2. Listen Intelligently Just like your personal relationships, listening is an important part of maintaining positive client relationships. Sometimes, clients are difficult because they don’t feel heard. Consider what your clients might want from you, even if they haven’t expressed it. Listen actively by noting pain points, asking follow up questions and keeping the lines of communication open. 3. Understand your clients’ personalities Clients are people too. When you manage people, it’s important to understand their temperaments. Cholerics tend to be logical and use focus on facts. Stay proactive and result-oriented with choleric clients. Melancholics pay attention close to details. You must your processes for efficiency with them. Phlegmatics can be indecisive. Be patient and helping them understand the information they need to make a decision. Sanguines tend to be carefree and impulsive, so you might consider keeping communication informal to keep their attention. Understand your clients, their personalities and deal with them appropriately. Which of these tips will you use to manage your difficult clients in 2020? Ready to SLAY 2020 in Johannesburg? Get your SLAY Festival tickets HERE.

The Millionaire Housewife’s rules for every side hustler

Whether you are looking to make some extra income or start a business while working, side hustling is no small feat. You must learn to balance your commitments, stay consistent and grow while you’re at it. Temi Ajibewa, founder of The Millionaire Housewife Academy – an online platform that has helped over 5,000 women start their online businesses, shares her golden rules for side hustle success. Rule 1: Discover Your Passion Your passion could be an issue you feel strongly about or something you do effortlessly. Side hustles based on passion tend to be more sustainable because you are self-motivated to go on even when things get tough. If you are not sure what your passion is, here are 3 ways to get started: Look out for things you do well without incentives and recognition. Ask people who know you what they think you are passionate about. Consider problems people often ask you to solve because you find them easy to solve. Rule 2: Turn Your Passion into Profit Doing what you are passionate about is one thing. Knowing how to make money from your passion is a whole different ball game. Here are 5 basic steps I teach my clients to monetize their passion. 1. Find the problem your passion solves Your passion cannot bring you money unless it solves a specific human problem. For you to monetize your passion, you have to discover the hell your passion can get people out of. If you cannot find a hell, you might not have a monetizable passion. It is best as a hobby. 2. Find your money tribe The next step to monetizing your passion is finding people who are willing and able to spend money on solutions to their problems. These people are your money tribe. If you are not sure how to identify your money tribe, ask yourself this question – If I throw a concert, who will be first in line for tickets? 3. Turn your passion into a skill To have a passion valued by other people, you must be able to do it competitively well. When this happens, your passion becomes a skill. You can prune your passion by volunteering, learning through a mentor or taking online classes. 4. Create a product from your passion Your passion must become a product or service for you to make money from it. A great way to turn your passion into a product is by teaching people what you know for a fee. When I started to monetize The Millionaire Housewife Academy, I created e-books, DVDs and online classes to teach people what I knew about starting and growing an online business. I always recommend starting off with digital products because they are easier to maintain and become lifelong assets people all over the world can buy. People pay for products and services, not passions. 5. Promote your hustle You must shamelessly promote your passion if you want to make money from it.  You can’t afford to be shy if you want your passion to be more than a hobby. If you are nervous, start off by promoting your hustle to people in your network. Price is only an issue where value is in dispute. Once people realize the value they’re getting from you, paying you becomes non-negotiable. It all starts with finding and monetizing your passion. Learn more about how to start a successful online side hustle at The Millionaire Housewife Academy.

4 self-care strategies for new career moms.

Adjusting to life as a new mom while balancing school, a job or business can be difficult. It’s easy to forget to prioritize your own needs. When you forget to take care of yourself, it’s hard to give your best to the people you love and the things that matter to you. After 6 weeks of being a new mom, Zimkhitha Mathunjwa shares her personal tips on how to prioritize your mental and physical health as a career mom. 1. Beyond the ‘bounce back’: take time for yourself As a new mom, your postpartum recovery is about more than your body. Along with physical changes, you also deal with mental challenges like negotiating your identity.  Your life is more than work and motherhood. Simple things like taking a lunch break away from your desk, getting my hair and nails done, drinking tea and curling up with a book, help remind you of your own identity outside work and parenthood. 2. Lean on your support system: it takes a village A big kudos to any parent who has ever had to do it with no support. If you’re lucky enough to have people around to assist you, accept the help. Without husbae and my family’s active involvement in our tiny human’s development, I would not be as snatched with edges intact as I am right now.  Use some of your time away to hang out with grown-ups. Focus on nurturing your most meaningful relationships. If you feel a little bit guilty – it’s normal. On my first date night away from the baby, I constantly checked in with my mother-in-law. I eventually allowed myself to relax and enjoy the time out. So can you! 3. Filter out the noise: set boundaries As a new career mom, you become privy to a lot of well-meaning advice that might not be right for you. You must be discerning and accept only the advice you deem resourceful. Filter out the noise by setting clear boundaries. 4. Learn to trust yourself To every mother, biologically or otherwise – you are doing great. Trust the process and most importantly, trust YOURSELF!  Ungazilibali is an isiXhosa (South African) word meaning ‘do not forget yourself’. It’s the word I think about when I’m faced with self-doubt and anxiety in balancing work and parenting. When those moments come, it’s important to have one go-to thought that reminds you of why you are a badass! I think of my mother, grandmother (RIP) and mother-in-law, my role models. Remembering that I come from a line of strong women helps me re-center myself. They did a stellar job, and so can I.  Life as a new career mom is not a walk in the park, but if you can take time for yourself, lean on the support of people who love you, set boundaries and learn to trust yourself, you’ll be physically and mentally okay.  When all else fails, ungazilibali. Don’t forget (or lose) yourself on this journey! Are you mentally exhausted? Get Peace Hyde’s free tips for fighting against the odds here.

Meet The 2019 She Leads Africa ACCELERATOR Participants

Its been 3 months since She Leads Africa launched the 2019 Accelerator program in Nigeria and this year’s boot camp is about to come to a close. The SLA Accelerator program is designed to identify, support and fund the next generation of Nigeria’s brightest female entrepreneurs. This year, the program went digital and out of about 300 applications, 16 women with innovative businesses were chosen to be a part of this 3-month program. The top 5 finalists will pitch their businesses on Demo Day (November 2 from 11 am – 1 pm) in front of Judges and a virtual audience all across the globe, where the winner will be selected. The winner of the Accelerator program will receive a 2 million Naira funding grant from SLA. Find out all you need to know about the participants and their businesses below. Mariam Ofeh-Sule Business: TheBookDealerNG Mariam is a writer and the founder of TheBookDealer. Her prose has appeared in the Guardian Ng, Brittle Paper, Arts and Africa, ITCH Creative Journal and Litro Magazine UK. She writes monthly articles for ArtxJuJu, a brand committed to challenging the demonization of African culture, which Mariam also co-founded In 2016, Mariam had a major depressive episode that caused her to fold inward and spend a lot of time alone, and avoid people. Books were her only companion. In each book, there was a new story with new characters whose lives were different from hers. She had the liberty to travel far and wide within a book. For Mariam, reading a book was a form of therapy. In a bid to share that warmth with people, Mariam realized that the average Nigerian is faced with inaccessibility to books. TheBookDealerNG is an online bookstore that provides access to African Literature. African literature because the only thing better than the warmth of a good book is a book that sees and validates your existence.  Dr. Rebecca Achokpe Andeshi  Business: Awe Farms and Consult Dr. Andeshi is the founder of Awe Farms and Consult.  A cloud-based digital platform that provides farmers in rural areas in Nigeria with instant financing solutions and veterinary services with the use of a drone for efficient disease diagnosis and delivery of veterinary supplies in remote livestock farming communities. She was motivated to start her business because of the inability of smallholder farmers to afford high-quality input. This has always been a pain point for her as a third-generation farmer. Thus discovering that farmers live on less than $1.25 a day was a rude awakening for her. Dr. Rebecca now provides digital input financing to smallholder farmers in Nigeria from recycled agricultural waste increasing productivity by 33%.  Nafisah Oseni Wahab Business: NUFAESAH Nafisah is the founder of Nufaesah – a fashion line that provides workwear for the urban Muslim woman. Her products range between pants, dresses, skirts, jumpsuits, shirts/blouses, jackets/blazers, scarves, and turbans.  As a working woman, Nafisah has had two major negative experiences in her career. A judge at the High Court of Lagos State once sent her out of court because of her headscarf. Secondly, it was so difficult finding workwear that made her look the part for work, that was fashionable while keeping within the Islamic guidelines of dressing. These episodes made her design her workwear for religious women – both Muslim and Christian. Cynthia Omokhekpen Asije Business: The Adirelounge. Cynthia is a multi-award-winning textile designer passionate about eradicating extreme poverty using capacity development and entrepreneurship, by infusing old cultural practices and technology. She learned the trade from her mother who used her Tie & Dye making skills to get her family through school. Cynthia has been recognized as the top textile artist by World Bank & International Finance Corp as one of the Next African 100 startups for building a sustainable textile industry in Africa.  Cynthia’s desire to sustain and promote Nigeria’s cultural heritage and indigenous method of hand-dyed fabrics, uses this method to empower women and the empowerment is reflecting in these communities by creating a sustainable industry. She wanted to help others like her mother get more out of life, curb unemployment and preserve the Nigeria cultural textile heritage. Omoh Alokwe Business: Street Waste Company Omoh is the founder of the Street Waste Company – a social enterprise in the environmental and waste management sector. Their core focus is on waste recycling collection and waste upcycling training. The company’s business goal is to encourage people to embrace a culture of waste reduction, reuse and recycle to attain a sustainable environment. Her company also gives advisory services to corporate clients, collect recyclable waste and partner with organizations through their corporate sustainability programs. Omoh’s motivation for starting the Street Waste Company was borne out of a passion for making an impact and creating a solution to the endemic waste problem around us. Having studied environmental management at the masters level, she realized the basic solution to this menace is attitudinal. So she Co-founded SWCL where they encourage people to imbibe the culture of waste recycling through our incentive-based scheme.  Tola Oyinlola Business: Interg INTERG brings to children the Fun and Learn Tablet. This tablet comprises smart games with several stages of learning and engagement, providing an exciting new way to change the learning content as children grow. In 2018,  Tola volunteered to teach with an NGO to give back to her community. She realized how difficult and boring learning can be for the average Nigerian Child.  She spent a lot of time trying to find teaching aids online and eventually decided to create an app for mathematics, which was well-received by all her students. Even though she was unable to create an app for all subjects, she had found a solution that she was determined to monetize. In many ways, INTERG is simply building a product that speaks to a historical problem with learning. Lilian Chinweotito Uka Business: EduPoint EduPoint leverages on Artificial Intelligence. It is an innovative online platform that connects students with verified local teachers who deliver one-on-one

SHEAMOISTURE SPOTLIGHT ON THE FASHIONPRENEUR: SEKINAT AMOO – CEO OMBRE WOMAN

SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skin care innovations. SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities. About Sekinat Amoo Sekinat Amoo is the CEO and founder of Ombré Woman. Despite having an academic background in science and research, Sekinat made a switch and started Ombré Woman to provide classy ready-to-wear pieces for women. Ombré Woman is a female-led and for women fashion brand that empowers women by helping them look and feel their best without compromising on style and comfort. After spotting a gap in the fashion industry for ready-to-wear pieces, Sekinat decided to start Ombré Woman to provide stylish and comfortable ready to wear clothes infused with African prints. Her goal is to make very fashionable pieces to help women become more confident and look their best, without losing their comfort. You can connect with Sekinat and her business on Instagram What motivated you to start Ombré Woman? I started my brand because I had a passion to empower and build confidence in women through their everyday looks. I also spotted a gap in the fashion market for work and casual wear infused subtly with rich African prints, which really inspired my fashion journey. My desire to help women look and feel their best also led me to add an extra touch to the clothes I make. I made a decision to infuse the fabrics with rich African prints in order to create unique, trendy pieces that can be worn over and over again. The clothes are specifically made to flatter the feminine silhouette and be multifunctional so that they can be worn in the workplace or elsewhere. What makes your brand stand out? There are quite a few things that have helped Ombré Woman stand out, from our unique business type to how easy and accessible we’ve made our clothes for our clients. We are also very committed to giving back to the community and helping other women with our business. Some of the ways we’ve ensured our brand stands out in the saturated fashion industry are: My brand is built as a “for women and run by women only” business. Our business has a prime, central and accessible location for our clients. We offer customization services for our Ready-To-Wear (RTW) items, which gives our clients control over how they look and feel in our pieces. Also, we ensure that our clients receive their clothes when and how it was promised. Absolutely no disappointments! We empower other women through direct employment and artisans by giving them scrap materials to make their designs with. What are three things you struggled with when your business kicked off and how did you overcome them? One major issue we had was getting the right people to build the business. After a few fails, we took a step back and started to recruit our staff through trusted government agencies. On our own part, we provide them with incentives that add value to their lives. Another thing was getting high-quality materials for making clothes. This was a big issue because not having the materials we needed meant that the clothes won’t get made. So what we do now is use a few local vendors whom we found. We also supplement with international alternatives when we can’t find what we need locally. When it came to business finance as well, I wasn’t the most knowledgeable person and I didn’t want my business to suffer. To combat this, I did a lot of reading, took courses and sought external input as well where necessary. How have you been able to stay or rise above the noise in this industry? For me, I have remained very focused on our “why,” which is to ensure that we are helping our clients look and feel beautiful every day. We also ensure that we are delivering the best quality they can have at an affordable price. Lastly, we are constantly evaluating our business processes and training our staff to ensure that our service is top-notch. Did you have any personal experience that taught you a business lesson? When I just began my business, I had a big issue with budgeting and it almost affected my cashflow. Since I all of a sudden experienced a rise in my personal expenses, it was a bit too much to handle at first and almost became an issue. When I got the situation under control, it taught me how to plan better. I now plan my yearly budgets and funds allocation for the business ahead so that there are no surprises. How have you impacted your community since starting this business? As I mentioned earlier, my brand is very invested in giving back to the community in general and women in particular. Some of the ways we have done this is through providing employment via direct and indirect forms of labour. We also offer paid internships for our newly trained staff. To reduce any form of waste and help with sustainable recycling, we also send our scrap pieces back to local artisans. The artisans are able to use them to make a living by making items like pillows, rugs and carpets. What is your goal for 2019? And what have you done so far to achieve it? I had two major goals for 2019 and they were