A Motherland Mogul’s Reflections from SLA’s SheHive Toronto 2017
As African women, many of us have not had our life path paved with milk and honey. We have witnessed our mothers, fathers, aunts, uncles, cousins, and kin put their lives on hold to work tirelessly long hours for little reward. As I get older, I see more and more within us lays a common internal battle. In the midst of enacting the legacies of our lives, many of us are also carrying ideas engrained in us by our families. Holding passions they have never known, we are constantly bombarded by family members pushing us to get into a “real career,” (aka becoming a nurse, doctor, or lawyer). For creative women, with entrepreneurial visions bouncing off their every thought, balancing these two worlds is a beast to juggle. We sit in a unique position, one where we must create the blueprint for our lives, because no one has come before us to achieve our success, and no one will come after us. What often halts us in our journeys is the countless intimate moments we have within ourselves. Moments that cloud our judgment, moments that awaken/terrify us, motivate us, or moments when we wish no one is looking. Most times we feel all of the above. To live out your legacy is soul-shaking work. What we forget is simple, following our dreams is not supposed to be easy. It is supposed to terrify you, wake you from your sleep, and place a fire under you that cannot be ignored. Last summer I had the amazing opportunity to Attend She Leads Africa’s, She Hive Toronto Conference. The conference cultivated a space for African women, ambitious beyond words to surround, empower, and inspire each other. Attending this event shook my soul but, more importantly, it forced me to remember the following: 1) Let your ideas manifest Too many times we hear and feel parts of our ideas, but most of us never actually give them a chance. We don’t nourish them with our energy and allow them to grow. What we do is the exact opposite. We allow them to sit idle, we minimize them with our doubt and create a reality that reinforces that we cannot accomplish them. We tell ourselves we don’t have the resources, money, time, blah, blah, blah! But, once we take that first leap towards our dreams, we allow the universe to become our GPS. 2) Be the energy you need We need to be our own number one fan and our own advocates. Women need to be a friend, sister, and lover to each other! Most times, we expect people in our lives to validate us, support us, and invest in us. But, are you the energy you need? Are you that push you want others to bestow upon you, to yourself? We need to give ourselves the energy we ask of others. Light up that room, be that never-ending inviting spirit, because you benefit from it the most! 3) Ask, ask, ask! Ask the universe. Ask God. Ask friends and family. Ask yourself. Be clear and specific when it comes to your goals and what you need from everyone. PS…. this includes figuring out what you need from yourself! Need I say more? 4) Know the kind of woman do you want to be We need to remind ourselves of what kind of women we need to be. What are you not willing to comprise? Do you have your values written down? What does your integrity mean to you when it is woven into your passion? If we remain grounded in these thoughts we will never regret anything on our path to our dreams. 5) Seek meaningful connections Networking. Yes, networking is essential. You never know who is in the room. You never know who may be able to assist you or how you can assist another person. But, even more, important than this, is understanding what meaningful relationships and connections you want with others. Seeking out meaningful connections means you are living authentically. You are not just thinking about a one-sided benefit. You are considering the person, as a person, a soul to connect with, and not someone who will only be used as a future commodity. 6) With passion, ALL things can be done Passion is our savior. It stirs you and your being. Our passions give us purpose and demands we show up. Our passions unlock our potential if we allow it to. Fulfilling the vision and legacies of our passions is terrifying, it will arise a world emotion from you (as it should). Stand firm in knowing the world is awaiting the gifts you have dug a grave for. Be still, close your eyes, take a deep breath, and remind yourself. “I will accomplish nothing without the taste of fear,” – Zainab Salbi This article was written by Amma Gyamfowa If you’d like to get featured on our Facebook page, click here to share your startup story with us.
Christine Jawichre: The journey from intern to CEO
Christine Jawichre at 32 is the newly appointed CEO of Blue Platinum Events. An events agency in Johannesburg, South Africa. Her journey began at the same company as an intern 8 years before and through hard work and dedication. She along with an amazing team at Blue Platinum Events have dominated incredible once in a lifetime experiential events in and out of South Africa. Outside of events, she is passionate about women and seeing more African women step into positions of leadership and having a voice. In this interview with Cindy Leah, Christine talks about managing an events company and developing winning strategies for the business. What challenges do you come across from a management point of view as an events company CEO? We come across all kinds of challenges across the event’ing landscape – being onsite at an event or back at the office. Events are crazy, sometimes you’re and other times you’re just not winning. That is a real onsite challenge. At the office, we can be dealing with anything from sourcing out potential clients and ensuring that you have the right teams to execute the right events. Another thing will be continuous client relationship management and ensuring that we stick to the 18 year standard behind the brand. Keeping abreast if not ahead of the creative curve and ahead of the competition is also very challenging. Blue Platinum is a brand to be reckoned with, I say that with no ignorance, there are always challenges but we rather focus on who we are and what we can do. We put our heads down and let the work speak for itself. [bctt tweet=”Christine Jawichre, CEO of @blueplatevents talks about managing an events company and creating a winning comcept for clients” username=”SheLeadsAfrica”] What is it like working around your director – Lee Den Hond? Working with Lee is an absolute pleasure. She is a powerhouse, truly an incredible woman and human. She is like a walking billboard of inspiration. You cannot help but be inspired by her story and her positive energy. I believe that she is one of the greatest leaders in this country, a person who truly embodies the idea that nothing is impossible. She saw something special in me when we met all those years ago, a young girl that was hungry for life and till today she remains one of my biggest supporters. Blue Platinum Events is an all-woman events team, was that intentional? The all-woman team was not intentional, but, there is a powerhouse full of incredible women who work for the company. The event industry was one of the most challenging jobs on earth, up there with jobs such as Enlisted military personnel, airport controller, airline pilots, firefighters, and police. One of the hardest challenges is being able to make multiple decisions at the same time or else the whole place burns down….no pun intended. Events are very hard. Period. And on our scale, events are crazy hard. It takes a lot of guts and drives to push yourself through the process. These girls on the team,….they have that! What are the top criteria you look for when hiring someone new to the team? Hard work! Another thing will be experienced in running high-end events. Can they fit in with team and vice versa? We have a small team so our team dynamics are super important. Last but not least, do they embody the essence of our brand. What does it take to create a winning concept? Creative chops. Some concepts come easier than others but there is a lot of work that goes into creating any pitch. We start with team brainstorming session to get onto an initial idea. After that, we bring in relevant partners who assist with bringing the paper idea to life. Especially from a visual and physical perspective. A ton of research follows to ensure that we create a world-class experience for our guests. This process can take weeks or sometimes just a day or so- depending on the budget and the client’s needs Who’s the biggest brand you’ve worked with? We have worked with some incredible local and international brands over the years. Our biggest and best brand to date (after an 18-year relationship) is still Mercedes- Benz South Africa. We have done some incredible events, launches, conference, international trips and endless other events with these guys. We’ve just completed a month-long event series for the C-Class launch. The C-Class is the only Mercedes- Benz manufactured in South Africa (for all the countries in the world) thus it is a flagship product. The event was targeted at Media, Dealer Principals, Sales Execs amongst others and saw us conceptualize and create a World’s First. We created Mercedes-Benz World. Just an incredible once in a lifetime type of event. Do you think there’s a lack of variety or opportunities for women in this industry? There are definitely opportunities for women in this industry. The event industry is a fast growing and ever moving space, I do believe that there is a space for creative people with a real passion for events to succeed What’s your turnover on a crazy successful year? That varies, some years are more industry-friendly than others. Conservative estimate – 50 mill. As a new mother, and a company CEO, what are your hours typically like in a day? The beauty of this industry is that no 2 days are typically alike. We are either on the move, in meetings all day or doing admin at the office. I try my best to stick to a 9-4 on not so busy days, that way I can run home for bath and bedtime with my little one. On busy days it can be anything like 6 am – 2 am or whatever else madness. Like I said, hard work. What inspires you? Happy people. Good energy. Purpose. When a person knows who they are in this life and live in full embrace of their purpose…That inspires me.
Stress what??? Here are 4 ways to practice Self-Care
“Wake up, hustle and grind. The hustle never stops. I’ll sleep when I’m dead.” Few words make me tremble like the ones above. Back when I was a Bachelors’ student in university, I had colleagues who spoke that way. Every time I hear such words, I would panic. Surely, if others were ready to put off sleep until when they died, I didn’t want it bad enough. I definitely was not willing or able to sacrifice my sleep for my academic success? This was bad. Fast forward four years later, and I am thinking about these words, as I write this article on self-care. What comes to mind is this: Self-care should come before anything else. How can one produce the best of themselves, if they are tired, both emotionally and physically The world around us seems to frown upon downtime. We need to go and go fast, in everything we do. It is our duty, however, not to forget our health and well-being. Here are a few ways to do so. Sleep Sleep is not laziness. It is one of the most important and basic acts to take care of one’s self. Any attempt to simply dismiss sleep as laziness feels like a statement that seems to say, I am putting well-being second and success (whatever that may be) first. Society hasn’t always taught us how to take care of ourselves, but you gotta start now! Accept your emotions Back in 2015, during one of the heights of my frustrations and social anxiety, I started practicing yoga. Yoga with Adrienne, on YouTube, to be precise. If I learned anything, it is this: Let yourself be. What we often do, when we are sad, overwhelmed, tired, angry, is judge ourselves about feeling a certain way, thus adding an extra layer of discomfort and unhappiness without even realizing it. Self-care is letting yourself be. Self-care is being gentle with yourself, feeling an emotion, and not judging yourself for feeling a certain way. In a Supersoul Conversation with Oprah, Caroline Myss, American writer, added that a critical step to finding a purpose was letting go of the judgment we hold of our lives. Do what you need to do to preserve your peace While Instagram and social media are highly criticized in general, it has some amazing uses, one of which is finding your self-care/uplifting girl gang! That’s how I discovered Alex Elle. Through her “Hey, girl!” podcast and Instagram posts, author and storyteller, Alex Elle encourages us to take care of ourselves first. On several occasions, I felt like she was talking directly to me, giving me a piece of advice I needed to conquer the day. This week the message was this one: [bctt tweet=”Loving yourself fully may require loving people from a distance – Alex Elle” username=”SheLeadsAfrica”] Do what is necessary to take care of yourself first. Throughout her exchanges with us, Alex asks an important question: What does self-care look like to you? What does it look like to YOU? Be full of yourself – its okay! Yes, my beautiful ladies, Oprah reminds us that it’s not a bad thing to be full of yourself! She says “I’m full, I’m flowing, my cup runneth over” with love, for herself. It is important here to note that loving yourself is a self-care ritual that doesn’t happen overnight. It is also one of the hardest and worthiest of causes. If not the worthiest. Self-care can also be, learning to love yourself every single day, flaws and all, and forgiving yourself when things don’t go according to “plan”. What does self-care look like to you? Asking for help? Taking a bath? Sleep? Super Soul Conversations? Therapy? Blogging? For me, it is a combination of many things, one of which is therapy, as I maneuver around being a socially anxious black girl. Bisous xx If you’d like to get featured on our Facebook page, click here to share your story with us.
Phoebe Dami-Asolo: The wedding counsellor
Phoebe Dami-Asolo holds an MSc in Innovation, Entrepreneurship and Management from Imperial College, London. She also has a BSc in Accounting and Finance from Manchester University in the UK. She currently works as a Brand Manager in a reputable organization, managing brands across West Africa Markets. Phoebe got married in 2016 and her wedding experience birthed the wedding counselor platform which is a project she runs to help other brides make the right decisions while planning their weddings. In line with this, she has launched a book- Miss to Mrs which acts as a guide for brides and also runs the Dapper Wedding Hub, a wedding outfit with her husband aimed at providing wedding packages which will solve the challenge of affordability and stress for couples planning their weddings. In this Interview with SLA, Phoebe talks about being a bride, working with brides, and her new book – Miss to Mrs. Why did you decide to become a wedding counselor, and how did it transform into a business? As a bride to be, while planning my wedding, I experienced a lot. I had issues with some of my vendors. I thought planning a wedding was a walk in the park, apparently not. Every time I complained about something, I realized my friends and peers planning their weddings could also relate. There were good times , really fun times but the few down times were really eye opening. This is why I decided to launch the wedding counsellor platform and since its launch in 2017, Ive been able to help hundreds of brides overcome many challenges in wedding planning With this experience, what are the things you’ll advice wedding planners to pay attention to when dealing with brides to be? Emotions. Brides can be irrational sometimes but if you’ve been a bride or a recent bride, you’d be able to understand every brides thought process. Every bride just wants perfection. Expectations needs to be managed with optimal emotional intelligence. Its very important for the planner to understand her bride. The relationship wont work if there is no understanding Negotiation: A good planner also needs to help brides with negotiations. Help brides save money because after the wedding comes the marriage. Its really important. Have you ever had to deal with any bad experience or challenges during your coaching sessions? I think Ive been blessed with brides who are willing to listen and learn. The only challenge I have is people taking the wedding counsellor platform as a marriage counsellor platform. I have instances on a daily basis where people want me to advise them on their relationships or marriage but I relay them to my partner marriage counsellor. For people interested in the wedding planning biz – what skills or tools do they need to be equipped with before starting out? Emotional Intelligence Negotiation Skills Ability to Multitask People Skills The above mentioned skills are all you need to thrive in this business. Every other thing will follow What are your sessions like? My sessions are online. Ive had a few on Skype as well, but mostly via chats and emails. However, they are always in the evenings as I have a 9-5 job which I’m very focused on. Tell us about your new book, why you decided to write one, and how people have received it. My book is titled Miss to Mrs. Its a guide to a stress free wedding planning process from a real brides point of view. Yes! Its the first of its kind in Africa, with 11 chapters about planning your wedding. The 12th chapter is focused on real words from 50 brides, and the last chapter on how to pull through the first year of marriage. Its been overwhelming. I still cant believe how much love the book has been received. I’d be selling out very soon. If you were not a wedding counselor, what would you be doing? The wedding counsellor platform is a pet project out of my genuine love for brides. I am actually a brand manager, wife and Mom. Those are my core responsibilities. What’s the one advice you’ll give your younger self. Go for it. Any idea you have in your mind, try it out. Failures are only lessons to make the next trial perfect. If you’d like to get featured on our Facebook page, click here to share your story with us.
Before you quit your 9-5 for full time study – Read this
Are you thinking about resigning from your job to pursue a postgraduate degree? The decision to leave the security of full time employment is a huge one. So, you should not make it without thinking it through thoroughly. Here are some things that you will have to consider before you hand in that resignation letter. First of all think about why you want to leave your job, are you leaving because you are unhappy with the job that you are doing or you want to change careers. If you are simply unhappy at your current job, would your decision change if you were offered work somewhere else? Now, If this is the case then why not simply find another job where you will be happier? Also, if feel that you need to study towards a certain degree to secure a promotion at your current job then discuss this with your manager and find out for sure that you need the degree for the promotion. If there is another way to get the promotion other than leaving to study further may not be the solution that you are looking for. [bctt tweet=”Before you quit your 9-5 for school, think about why you want to resign from your job and study full time rather than studying part time” username=”SheLeadsAfrica”] But if you are looking to pursue a different career or a career in research or academia, then you definitely need a post graduate degree. Find out exactly what you need to secure that job, I mean if you are going to risk this much, then you may as well be super prepared. Also think about why you want to resign from your job and study full time rather than studying part time. Is this really necessary? Some ladies have been able to work 9-5 and work on a side hustle at the same time. Resigning means that you do not have an income, so think about this: How will you pay for your studies? How long is your degree? Reality is that studying can be expensive. What happens if you do not get a job straight after you finish studies? If you have been saving for it then GREAT but if you are thinking of getting a loan, then how will you pay it back? You really need to plan for it. There is also the issue of maintaining your current lifestyle, truth be told sister… shopping for you may be a thing of the past without an income. And yes….it could also be goodbye to ladies night drinks with the girls. So be ready to cut down on some of your favorite past time activities. Be REALISTIC with yourself about what this means for you. If you plan on job hunting after you graduate, it will not hurt to volunteer where you would like to work on a part time bases while you study, this will increase your chances of getting a job there when you graduate. Quitting a 9-5 job to study will not work for everyone. But this being said, you should not be discouraged if you are sure that this is what you want to do. Just be prepared for what this will mean for you. Now go out there and get it done, hun! If you’d like to get featured on our Facebook page, click here to share your startup story with us.
Jane Karuku: A lot of change is happening in Kenyan Boardrooms
When we talk about Motherland Moguls and #BossGoals, Mrs Jane Karuku is the perfect definition of just that. Currently sitting at the top of the corporate ladder as the Managing Director of Kenya Breweries Limited (KBL), Non-executive director of East African Breweries Limited (EABL) and Barclays Bank Kenya, and a member of prestigious boards such as the Global Sustainability Index board among others. Mrs Jane Karuku has over 20 years of expert experience in the consumer-goods industry and is not looking to slow down anytime soon. Her passion and energy for great leadership tells an enticing story of grit, consistency and sheer hard work. SLA contributor Diana Odero had a quick sit-down with Mrs Karuku to learn about her current role now and what keeps her going in the cut throat business world. As an African woman with over two decades in corporate leadership, what does leadership mean to you? Leadership is getting people to do what’s good for an organization and more importantly what’s good for them. Leadership is unleashing the potential of people. Therefore you need to have great influencing skills for moving anything or anyone from point A to point B. What is the biggest misconception people have about your job? I don’t think there’s much of a misconception. For me, I have never seen myself as just a woman, I just see myself as a leader. Once you see yourself as a leader, you get what you give. Within my job, my career, I consider myself a leader – I see myself as a woman in different places outside the professional aspect. I always tell my fellow women – don’t look for favors because you are a woman and expect diversity to help you. Just turn up and do your job as a human being and you have a better chance to succeed. [bctt tweet=”Jane Karuku from @Diageo_News talks about leadership, her experience in the business world, and manufacturing in #EastAfrica” username=”SheLeadsAfrica”] Following the production of fake alcoholic products in the Kenyan market, how do you ensure that these illegitimate products do not get into the market especially working with a brand as big as EABL? We try to work with government agencies, there’s no knowledge management because people don’t know. Also, we work very closely with Kenya Revenue Authority (KRA), Kenya Bureau of Standards (KEBS) and with enforcement agencies just to educate them about our products and the systems we’ve put in place to make sure that these are legitimate products. We also work with IT solutions, which are mobile based so you can check every brand online and see its legitimacy. Our borders are very porous but in Kenya we have different classes. You can have a class of genuine products that come in with no duty paid, and that’s the bigger problem with our brands more than the fakes because we have very serious security features. With lots of surveillance placed around, we can spot something that’s fake and sort it out before it gets to consumers. The only challenge we’ve had so far is the imported products which belong to Diageo and are under-called in duty value therefore underpriced and not able to compete in the market and this in turn loses revenue so it’s quite a big challenge. [bctt tweet=”I always tell my fellow women – don’t look for favors because you are a woman and expect diversity to help you – Jane Karuku ” username=”SheLeadsAfrica”] What do you think are Kenyan’s attitudes towards alcohol and alcohol production? How can we make these attitudes more positive? Kenya is quite interesting in that we have a big population of religious people, both Muslim and Christians so there’s a lot of people who do not take alcohol based on their beliefs. There’s also a big proportion of women who just do not want to drink. I would say that Kenyans are not the biggest consumers of alcohol per capita, we are actually behind other East African countries such Tanzania, Rwanda, Uganda and Burundi. But in terms of responsible drinking, we do a lot of work on that. One challenge we have is the presence of so much bad alcohol all over the place, therefore people consume or overuse alcohol which demonizes it. We spend a lot of time on alcohol education, we call it drink IQ – how you should behave and drink responsibly, we press in our campaigns the importance of eating and then drinking, drinking a lot of water after indulging in some alcohol and drinking alcohol within the recommended portions. We don’t advocate for binge drinking but we do advocate for responsible drinking. What are some of your favorite products that you manufacture/market and why? Tusker Cider would be on the top of my list, I think it’s a very good drink and in the spirits section – the Ron Zacapa Rum, it’s a very gentle nice rum. What trends do you see within the East African region that you find interesting? Some new trends would be the places that people drink at first of all. There’s a lot of innovation around bars, a lot of work is going into how bars look – we are starting to get very sophisticated for consumers. Food and alcohol pairing is becoming a very big deal, it’s an enjoyable and social experience. This is mostly throughout Kenya, wherever you go you can find a nice location where you have a good meal and a drink with ease. Another trend I have taken note of is the cocktail culture – it’s interesting to see the many new ways of taking alcohol. It’s exciting and different. This is already a big global phenomenon, East Africa is quickly catching up on that trend. There’s also a lot of innovation in alcohol production with a lot of new alcohol products coming in, we are becoming very globalized which is good progress. What do you think has been most difficult for you to deal with as a woman rising
6 Ways To Participate In The United Nations General Assembly (UNGA) – As A Non-Diplomat
If you’re in NewYork this September…tis’ the season to network with diplomats. Every September, the Big Apple is buzzing with diplomats, world leaders, advocacy organizations, nonprofits, foundations and even celebrities, who come to participate in the United Nations General Assembly (UNGA). The General Assembly is one of the six organs of the United Nations, and the only one in which all 193 Member States have equal representation. All members are called to discuss global policy issues in the General Debate. This year is the 73rd session, and the debate theme will be ‘Making the United Nations Relevant to All People: Global Leadership and Shared Responsibilities for Peaceful, Equitable and Sustainable Societies.’ [bctt tweet=”@lizgrossman87 highlights 6 ways you can participate in the @UN General Assembly, even if you’re not a diplomat. ” username=”SheLeadsAfrica”] UNGA 73 opens on 18 September 2018, with the first day of the high-level general debate set to happen on Tuesday, 25 September 2018. The debate is scheduled to last for nine working days, and will be presided by Maria Fernanda Espinosa Garcés, an Ecuadorian politician and diplomat. She is also the 4th woman in history to be elected President of the General Assembly. This year on September 24, the Nelson Mandela Peace Summit: UNGA High-level Plenary on Global Peace will be held to commemorate the centenary of his birth. There will also be high level dialogues on the fight against tuberculosis, the prevention of non-communicable diseases and many other topics related to the Sustainable Development Goals (SDG’s). But what if you aren’t a UN delegate? Fear not. UNGA is a gathering where anyone can make contacts, learn about current events, and even contribute to policy making. So how can you get involved and join the conversation? Here are a few tips on how to get in on the action. 1. Attend side events Because so many people travel to New York for UNGA, organizations capitalize on this and host their own related events to dive deeper into the topics they work on. In recent years, major campaigns such as Global Goals Week and Climate Week NYC offer opportunities for gatherings on the sidelines of the General Debate. You can also use the UNGA Guide to search by keyword, date and sector to find relevant events, or browse Eventbrite. 2. Contact your permanent mission You can get in touch with the permanent mission to the UN of your country to see what events they are hosting or partnering with. Sometimes, you can get lucky and snag a ticket or pass if they have extras simply by inquiring. 3. Hang out in the lobby of the Millenium Hilton New York One UN Plaza Set yourself up working remotely, having coffee, reading, or swiping through your Instagram feed from the lobby of the hotel where most of the diplomats are staying. You may start up interesting conversations with some VIPs (or those who know the VIPs) just by being present. Disclaimer: don’t break any federal or international stalking laws, and don’t be too aggressive, especially when someone is clearly working or busy. [bctt tweet=”To attend the @UN General Assembly, you can set yourself up working remotely, having coffee, reading, from the lobby of the hotel where most of the diplomats are staying. ” username=”SheLeadsAfrica”] 4. Register to attend or volunteer at related conferences In the same spirit of side events, some major conferences also happen on the sidelines of UNGA, such as the Social Good Summit, Concordia Summit, World Economic Forum Sustainable Development Impact Summit, Goalkeepers and more. These may be by invitation only or involve a registration fee, but you can also reach out to the organizers to see if they need any volunteers. Getting your foot in the door is the first step. 5. Just show up Some of the most meaningful connections you can make during UNGA is when you just show up. Even if you don’t have a ticket or you don’t know the organizers, If you are confident enough, sometimes you can just walk in and sit down like you own the place. If you need security clearance to get into the UN headquarters, you may just meet a kind stranger who is willing and able to escort you as a guest. If all else fails, and you remain outside, you may still be brushing shoulders with people you can network with. 6. Use social media to contribute to the debates Most UN agencies, leaders, and attendees tweet, publish live videos, and share their thoughts during the debates. Follow the UN on Twitter for updates, as well as the different agencies most relevant to your interests. Different events, sectors, agencies and groups use different hashtags, but you can follow the overall debate using #UNGA and #UNGA73. If you’d like to get featured on our Facebook page, click here to share your startup story with us.
Chelsea Ward – An African woman in Shanghai Rooted and Ready to Bloom
I met Chelsea Ward through a friend in Shanghai, and within the first few minutes of her speaking, I was so aware of her presence. She exuded such positivity and self-awareness. I immediately gravitated towards speaking predominantly to her. After getting a taste of what her goals were and what she was managing to do to make them a reality, I knew it would be essential to pick her brain and get the inside scoop. Chelsea grew up in the US and remembers wanting to do everything as a child. She was particularly inspired by her parents and was adamant about studying something in their fields of work. When we speak about her childhood, Chelsea reflects on the mindset that we have when we are younger, that you can do anything and that there are no impossibilities. [bctt tweet=” At 25, Chelsea Ward started her own consulting firm, with the focus to create a space for minority owned businesses to establish themselves in #Shanghai. ” username=”SheLeadsAfrica”] However as we grow older we tend to lose this fearlessness and allow life to weigh us down. Chelsea has managed to reconnect to this belief and become open to the possibilities that life affords her. Initially studying pre-med as well as Asian studies, her passion for community up-liftment became clear. Visiting both South Africa and Guatemala to work on non-profit projects clarified that her love of language was about communicating with people. Chelsea was awarded a scholarship to continue her study of the Chinese language in China by the Chinese government in 2016. She elected to study at Fudan University in Shanghai. It was during this time that she experienced first-hand a gap in the market in Shanghai when she attempted to get her hair done. A salon was recommended to her and she called beforehand to ensure that they were skilled to handle natural hair, which they assured her that they were.Chelsea’s description of this experience gives me the feelings of a butcher with a tough piece of meat. Needless to say, they were not skilled to handle natural hair. Upon returning home to the US and getting her hair taken care of at a fabulous hair salon, she realized how necessary it was for a business like that to be in Shanghai. Particularly in a city (and country) with minimal diversity, issues with finding a hair salon equipped to deal with natural hair is a common problem. [bctt tweet=”Do not allow the frustrations that may come along with building your own business consume you – Chelsea Ward” username=”SheLeadsAfrica”] This sparked the idea for Chelsea, despite being only 25, to start her own consulting firm. One of the focuses of the firm is to create a space for minority owned businesses to establish themselves in Shanghai. One of Chelsea’s current clients includes the very hair salon she had such a positive experience with in the US, namely BabyBangz. If that wasn’t enough, she is also in the process of planning a music, art and culture festival that will take place in Shanghai, where she currently resides, during May 2019. All of this while maintaining a full time job as the head of the skills department of an international learning centre. The Roots Music, Art, and Culture Festival is something to be excited about. The festival will include exciting and inspiring women of color as speakers and is aimed at increasing representation in a city like Shanghai as well as empowering women and minorities. The details for this event are yet to be released but if the premise is anything to go by, then you should be very excited and get looking at flight prices to Shanghai around that time. I have no doubt that this will be nothing but inspiring and stimulating. One of the previously organized events that was a major success in Shanghai was the hosting of a seminar presented by BabyBangz and TLP on natural hair. There are hopes to host a similar one in the future and of course for these incredible companies to feature at the Roots Music, Art, and Culture Festival. Click here to have a taste of what went down at the last seminar. The focus right now is Asia and the UK because that is where Chelsea has established relationships. The goal is to make the festival in Shanghai a roaring success and hopefully from there look to expanding to other locations. Furthermore, Chelsea has ambitions of assisting businesses from other countries, such as South Africa, to establish a presence in Shanghai. Of course this depends on demand and the needs of the community. But given her previous experience volunteering there, Chelsea has an interest in engaging and assisting once she has secured the foundation of her consulting firm in Shanghai. One of the biggest challenges Chelsea has faced through this process of being an entrepreneur is accepting that everything is a process. It is incredibly important to be patient and show yourself compassion and self-love. Do not allow the frustrations that may come along with building your own business consume you. If for some strange reason you are not bursting with excitement after reading Chelsea’s incredible story, let me leave you with some brilliant parting points that she shared with me as we rounded up our interview. “Don’t be afraid to pursue what you love, try and go for it. Actually, don’t try. Do it or don’t do it. So rather just do it. Don’t live in the fear or pain of what is holding you back, push past that and do what you love and what excites you.” If you are interested in getting involved in any way, please feel free to contact Chelsea. To get featured on our Facebook page, click here to share your story with us.
Big Company Strategies for Start-ups/Small Businesses to adapt
Running a small business has its pros and cons, the same as running a large corporation. Large corporations may have endless resources to implement and execute elaborate and detailed strategies as they have hundreds of great minds constantly devising new ways to grow their business. Whereas in a small company, you have to keep overheads lean, hence, there is no massive budget for strategy sessions with great minds from Ivy league schools. In a small business, the entrepreneur is the great mind and the world is your Ivy league degree, you have to make do with what you have. But how exactly can you do that? I highlighted some solid, foolproof strategies that big corporations employ to achieve massive results and successes, which can be applied to your small business on a lean budget. Market Segmentation Enterprises spend millions annually on research to find out what market segment their products are best suited to. Market segmentation is important in every business as knowing your customer is the key to finding your market, which consequently leads to sales. You need to know who your customers are, where to find them and how to reach them. For small businesses, market segmentation helps you focus on a particular demographic or geographical area, thereby allowing you focus efforts on being the market champion in that market segment. To figure out your market, small business owners should ask questions like who is your ideal customer? Which customers are you avoiding? What markets are the most profitable? Answering these questions would help entrepreneurs prioritize and apportion resources to market segments that have the highest returns. Marketing Funnel A marketing funnel is basically a fancy term for all the points in your customer acquisition strategy where you contact prospective clients. As a prospective customer moves down the funnel, the better your chances of converting them into a paying client. Big businesses have a large team and budget to automate and implement this process, with small businesses on a lean budget, you can adapt this technique by being intuitive to your customer’s buying pattern. Ask yourself, how does a customer find out about your service? How often do they come to your page? When do they buy? What motivates this purchase? Asking yourself these questions gives you a clearer understanding of how to move your customer from being aware of your product to become paying clients. Partnerships That Work Large corporations usually cut deals with their counterparts that their customers can benefit from, small businesses should employ this tactic. By bundling your services with another that complements you and your customers, you rake up good points with your clients. For instance, if you sell hair extensions, you can offer your clients free hair care products, this would cause clients to be more inclined to your products, or event decorators could team up with an event space to offer a bundled service to customers. It’s about leveraging what you’re good at, not trying to be everything to everyone and giving your customer a more wholesome and rewarding experience. Chief Sales Officer Enterprises can afford to pay several people bucket loads of money. Especially people who work just to think about how to execute more sales every day. These people have access to real-time data and analytics. The data is what helps them make sensible insights, that make executing a large number of sales a reality. On the other hand, for small businesses, it is usually hard to have more than one person in this role. It is of utmost importance to have someone who is constantly thinking of ways the company can generate revenue. You must always know who your customers are, where they are and know what they want. As you scale, have more people in sales and segment each section of the market the person should be handling. By focusing on the customer and how to make them advocates, generating sales and loyalty. Most businesses have grown to become big businesses. If you’d like to get featured on our Facebook page, click here to share your story with us.
Meet the young African women creating impact through international consultancy
International consultants working on finding sustainable solutions for social-economic problems on the continent, are more and more often roles fulfilled by our own young and brightest. Meet three young inspiring ladies from Kenya, Rwanda, and Zimbabwe who made their way into Dalberg – a firm that is rapidly expanding across the continent – to contribute to social impact and sustainable development through consulting work. Edel Were is a Consultant and Co-Lead of the Youth Employment and Education Practice at Dalberg Advisors. The 27-year-old is based in the Nairobi office and has been in Dalberg for 3 years. Within her time at Dalberg, she has built a range of experience in the youth employment and education space in Africa. Her work has supported the Conrad N. Hiltonn Foundation, MasterCard Foundation, Government of Rwanda, NGO’s and more. Christelle Nayandi is 23 years old and she recently joined Dalberg Advisors as an analyst. Prior to this, she worked on different social impact-focused projects in Africa. She was a research assistant in the Appropriate Point of Care Diagnostics project in Kumasi, Ghana, where her and her teammates conducted research on Pediatric Tuberculosis in hospitals and generated ideas on appropriate point of care diagnostic devices using available resources. Fadzai Chitiyo joined Dalberg as an Analyst in the Johannesburg office in 2017 and has made immense strides in her career, having been promoted twice in less than two years! She is now Strategy Consultant at Dalberg, with broad development sector expertise across agriculture, financial inclusion, healthcare, mobile for development, impact investing and inclusive business growth. She has conducted several businesses cases and go-to-market strategies for banks in DRC, Uganda and Zambia. In this interview, Edel , Christelle, and Fadzai share their tips of how to get your foot into the door with an international consultancy firm while in your twenties. Tell us about the competitive route towards being hired by a global consultancy… Chrisetelle: It involved a lot of hours spent on studying for case interviews, practicing and honing my structured problem-solving skills. Fadzai: Next to the case studies, consultancies are hiring more and more for company culture and global fit, with some building relationships with specific clubs or faculties on university campuses. It is a good idea to join some of these clubs, so you can gain exposure to current employees at the consultancy you are interested in, whilst also positioning yourself well to be a potential candidate Edel:I had expressed within my network my interest to engage in actionable problem solving, especially in the development sector, therefore people gave me guidance and how to prepare. I hadn’t really been exposed to consulting before, so resources such as this and this, but also videos like this one, really helped me. [bctt tweet=”Before you become a consultant, practice the skills, apply for internships and if that’s not possible read up on case studies and how to solve them – Edel Were” username=”SheLeadsAfrica”] How did you land your job at an international company like Dalberg? Chrisetelle: I got to learn about Dalberg’s amazing work through an information session at my university. I also got the chance to attend a talk hosted by a partner in one of the African offices. I made the effort to reach out people who work in consulting to seek preparation tips, connect to people currently working in Dalberg and being very proactive about it. Fadzai: A former Desmond Tutu Leadership fellow who saw my potential for a consulting career and introduced me to the firm. The introduction was a first step, but I really had to prove myself in the interviews to land the job through three case study interviews with senior staff and partners from the Africa offices. Edel: I met someone who worked at Dalberg and got interested in the company as it matched my desire to work in the social impact space. Even though they didn’t have any vacancies at the time, I tried to build my experience by doing several internships and jobs in the development space and applied once a position opened. [bctt tweet=”Want to work with an international consultancy firm while in your twenties? Edel, Christelle and Fadzai share some tips…” username=”SheLeadsAfrica”] In your opinion, what are the pros and cons of life as a consultant? Christelle: Working as a consultant is great because you get to work on many projects in different sectors and areas. But traveling often can be challenging because you don’t usually get a lot of time to spend with family and friends back home. Fadzai: The exposure to some of the top executives and development leaders on the continent or globe position you well to take your career anywhere you like. However, life as a consultant is also a life on the road. It is important you ensure you can achieve some work life balance and maintain the relationships that matter in your life. Edel: Working with people who are constantly refining their problem-solving skills has helped me build my skills and knowledge quite quickly. I work in a variety sectors (health, education, agriculture, energy etc.). At the same time, it can be difficult to specialize in one sector or practice area as you’re expected to a be a generalist. [bctt tweet=”Life as a consultant is also a life on the road. Ensure that you achieve some work life balance – Fadzai Chitiyo” username=”SheLeadsAfrica”] Have you worked on any projects which contributed to the overall development of Africa? Christelle: As I recently joined, I am working on my first project! The bulk of my work involves doing a market assessment for an international education institution here in Rwanda. I do this in order to identify needs and gaps in the market and see how it can better position itself to address them. Fadzai: My most exciting project was to design and develop a commercial business case and go-to-market strategy for a leading bank in Zambia. They wanted to reach 30,000 small holder farmers with business financial services for them to graduate