5 Take Home lessons from the Civic X Launch
On Friday 27th of July, the Civic Foundation for Innovation hit another milestone with the official launching of its mobile learning lab – Civic X, an initiative of the Foundation. Civic-X is a mobile hub transformed from a truck, into a 15-seater tech hub. Retrofitted with an LED screen, smart tabs and computers, electricity and internet facility. The truck is deployed to execute a specially designed program for women and children in rural areas. The program seeks to create access and empower women between the ages of 18-35 years old and children aged 10-16 years old in rural communities with information and skill acquisition on issues relating to healthcare, agriculture, basic ICT and social equality using technology as a vehicle. Civic Foundation launched the program in the School without Walls, a school for children at the Area 1- Internally Displaced Persons (IDP) camp, Abuja. Here are five points and lessons learnt from the event: Breaking Boundaries, Building Synergy Digital revolution is reaching rural areas in many developing countries. However, the rural digital divide continues to present considerable challenges, especially in a country like Nigeria. One thing we are committed to is reducing the gap between rural areas and access to ICT and innovation in Nigeria. Rural residents remain largely marginalized; almost anyone seeking innovative products will look to the city centers and the perceived literates. Civic X allows young children dare to dream by connecting them with Leaders of thought under the mentorship series of the program. Anywhere innovation and technology thrives, community is formed. A community of change influencers and agents of development. The ripple effect of this can be as huge as total poverty elevation from our society. Educational Continuity is Important: The IDPS were not always displaced. One thing we learnt from the launch was that the kids in the IDP camps had proper lives before tragedy struck. Prior to becoming “displaced”, they attended and received basic and fundamental level of education, either completed or half way. There is an urgent need to build on the foundation already established in terms of education for these children. Also, we want to introduce ICT education amongst those that have hitherto, not had any form of ICT education. Civic X seeks to build on this ‘foundation’ by raising the bar and exposing women and children to technology. Starting from the basics and a limited number of communities, it is our plan to scale operations, and increase the number of beneficiaries for this project. Empowering Women Is Empowering the Society The underdevelopment or slow development of any country is directly proportional to the marginalization of women in issues of nation building and entrepreneurial development in the past. This is because statistics and research by business analysts and human resource managers have shown that women are greater maximizers of resources. Studies have shown that women channel a larger chunk of their earnings to building family and society. The place of women in any endeavor cannot be over stretched. Given their huge contributions to socio-economic development, there can be no meaningful advancement when we exclude women from governance and the process of governance. The Civic X initiative for women is designed to help women make better and more informed decisions in their day-to-day lives. The women would be taught on a wide array of topics including but not limited to; personal and financial management, civic education & participation, health, agriculture and governance. Harness the Energy of the Young The energy and excitement with which the kids learnt was amazing. This energy is an untapped resource. This energy must be channeled into productive engagements. As a law of science, energy cannot be destroyed. We can convert it into something impactful or we can watch these kids viciously engage in social crimes and vices. Education and inculcation of societal values at a young age reduces the chances of kids engaging in such vices. Moreover, growing in these camps and rural areas without adequate guidance exposes them to a wide range of vices. Educating and empowering these kids with skills that can be commercialized will have a positive ripple effect on the rural areas over the years because it will hugely reduce crime rate while boosting development. Make the Move and Get the Push There is a general notion that government is not supportive of indigenous initiatives. The launch of the Civic X proved contrary. We got Oludolapo Osinbajo – the wife of the Vice President of the Federal Republic of Nigeria to engage the kids in a Skype call and watch them learn. Three days after, she invited two of the students to the Aso-Villa for an outing and practically spent her day with the kids. They were treated to lunch and spent quality time with her Excellency. At Civic, we believe that what the government is looking for is a value proposition. Its the same thing every top social impact investor is looking for. This article was written by Nwachuku Nnamdi for the Civic Innovation Lab. Sponsored Post.
10 lessons I have learned since quitting my job to start a business
It’s been almost two years since I officially resigned from my job at a top consulting firm to start a business. For the last 20 months, I have been filled with either extreme anxiety or euphoria and sometimes, both feelings have coexisted from running my own business(es). It has been an experience like none I had had before, extremely excruciating, but also immensely fulfilling. Taking the leap to quit a comfortable job with potential for growth was not a difficult decision for me to make. I grew up believing I had the “Midas” touch — that everything I touched would turn to gold. I was optimistic. The prospect of extreme success was very exciting. I wanted to build the next Bloomberg or the next Warby Parker, in fact, I was like a child on their first day to school. And interestingly — my entrepreneurship journey has been more of a school than anything I had imagined. Here are just a few of the lessons I have learned and feel anyone planning on quitting their job to start a business should know. [bctt tweet=”About to quit your job to start a business? Here are 10 lessons you should learn from @Kazville ” username=”SheLeadsAfrica”] 1. Do not quit your job unless you have actually started your business Yes. They say no one wants to work for a part-time CEO. But no one wants to work for a broke business either. If I could do it again, I would wait till my business has clear-cut cash flows before I take the leap. Sometimes strategy works easier and more efficiently than hustle. 2. Have enough savings to last you at least a year Nothing sucks like having to invest in a business and worry about your house rent at the same time. Stowaway enough cash for yourself to survive for at least a year before taking the leap. And by “survive” I mean your budget should also have an entertainment budget line — to fund those business coffee meetings and social gatherings. Do not start a business thinking your business will feed you from Day 1 because the reality is that it won’t. And yes, some people will argue that you can never save enough. I disagree! 3. Your 9–5 job is just as important to your dream as your dream itself I have read a lot of social media articles bashing employed people for building other people’s dreams instead of their own and I feel that these “motivational” quotes and articles are in such bad taste. A lot of my progress and support have come from connections I made while at my job. My job taught me so much about managing my business and through it, I interfaced with top CEOs and management people that have since become personal friends and supported my business. My first client came from my former employer. I am mentored by my former boss. The beautiful people modeling Wazi glasses on our website are my former workmates. If I had not had that job, I would not have much mileage today. [bctt tweet=”Sometimes strategy works easier and more efficiently than hustle – @Kazville ” username=”SheLeadsAfrica”] 4. Start a business you understand Nothing takes longer and costs more than a business you have no experience in or understand. I cannot begin to count how much money I wasted paying ‘experts’ to make me furnaces that did not even work or molds that were defective. Don’t even get me started on how much time I wasted back and forth with excuses from the said experts as to why work was not getting delivered on time. Although I eventually pulled the business model off and actually started to make revenue, I think it gets any entrepreneur more mileage, success, and fun doing something they actually know and understand. 5. Get a mentor or two I have been lucky to have mentors throughout my entrepreneurship journey. They have not only offered me invaluable entrepreneurship advice but have also opened up their networks and shared their skills. They keep me accountable and on my toes every time I slack. 6. Keep your business simple Always keep your core business simple. Simple to implement. Simple to understand. Simple to pitch. Simple to share. Simple to scale. Innovation does not always equate complexity and just because your concept is complex does not mean it will be profitable. 7. Do not stop learning The best investment you can make is an investment in yourself as an individual. Of course, we have heard success stories of people who have made lots of money with no education. But education and business success are not mutually exclusive. As long as you have the opportunity, learn as much as you can. Do that online course. Take part in that workshop. Do that masters. Do that professional course. Granted, you may not need the degrees and certifications in the short run, but they will come in handy later and add to your credibility. [bctt tweet=”Just because your business concept is complex does not mean it will be profitable – @Kazville ” username=”SheLeadsAfrica”] 8. Beware of the busy bee syndrome Many times entrepreneurs get busy with everything. Busy driving to meetings to discuss new ideas or running up and down to make meetings that add no value to their business. They are always busy trying one idea after another day after day and applying to every startup competition. Busy busy busy busy. Busy does not always equal efficiency and entrepreneurs need to treat their time like they treat their money. 9. Grow some thick skin If anyone had told me entrepreneurship would make me lose sleep in the middle of every night for a week straight, I would probably not have started. I have wanted to give up an average of twice a day over the last one year alone. As an entrepreneur, something will hit you so hard you will want to close shop and with your tail between your legs,
JESSICA NAA ADJELEY KONNEY: I TURNED MY BOREDOM INTO PASSION FOR FASHION BLOGGING
Jessica Naa Adjeley Konney found living alone quite boring so she chose to stay on campus after lectures to while away time. As spending time on campus meant more time on the internet, she discovered blogging and entertainment blogs in Ghana like Ameyaw Debrah. This led to her decision to turn her boredom into a passion to keep her busy after school hours. Even though she knew nothing about blogging, she took a bold step and her experience in journalism/writing to set up a blog called Fashion 101 which later turned to Trendsnblendsgh as she saw the need to rebrand once her blog began to grow. She chose fashion blogging because there was no platform specifically dedicated to fashion in Ghana especially Ghanaian fashion. Over time, her blog has grown to become one of the best in Ghana and the Harper’s Bazaar of Africa called Trendsnblendsgh the go-to online hub for everything African Fashion starting with Ghana. Jessica now covers fashion events, features fashion entrepreneurs, offers style tips, offers professional advice to young fashion brands etc. Describe how you first got into blogging Blogging for me started as a hobby to while away time during my days at the Ghana Institute of Journalism. I used to spend so much time on campus after school back in the day because I had nowhere to go as I lived alone, so being at home was quite boring. While on campus, I surfed the internet a lot and that was when I realized that there were entertainment websites like Ameyaw Debrah, Ghana gist blogging about entertainment and there were fewer blogs on fashion so that was the moment I decided to turn my boredom into a passion to keep me busy after school hours. Interestingly, I had no clue about blogging whatsoever but I took the bold step to set up my blog using blogger.com and called it Fashion 101. With no direction whatsoever I set out to start fashion blogging. I thought to myself that once I had experience in journalism and writing I could definitely put together some content for this blog and I guess I did. How do you keep your social media pages lit and drive traffic to your blog? I see myself as a fashion journalist because I’m always on the lookout for contents that will make the news. After every post, I made sure to share the link to my blog on all my social media platforms (back then it was just Facebook and Twitter) and I consistently kept sharing. I also attended fashion events and introduced myself as a fashion blogger because it was the most common term people could understand. This wasn’t easy initially because it was new to event organizers but consistency and relevant content got me where I am today. With regards to keeping the social media pages lit, we take a lot of time to curate images from different sources. We are always looking out for the best photos that will not only engage our audience but keep our timeline clean as well. We sometimes collaborate with photographers for some of the stunning images but quite often we source these photos from other pages or brands. How do you get clients and generate revenue/income? For a long time, I felt the numbers or traffic wasn’t enough for me to monetize so I explored other ways to raise revenue or income. I started offering digital marketing services to clients for as low as about 100Ghc back then. Then, I also charged brands who promoted their lookbooks on my blog and platforms and that’s basically been how I make money. Trendsnblendsgh has gone into brand consultation services and helping young brands establish themselves all at a small fee. Monetization is however on our to-do list for the year. [bctt tweet=”People don’t see your dream as big as you do so don’t rely on them for validation – @dje_djelyn ” username=”SheLeadsAfrica”] Would you say fashion blogging is a great financial plan? Do you see a future with this career path? To be honest it’s not a great financial plan unless you’re determined to make it one. It’s new and fresh to people, especially in Ghana. Fashion entrepreneurs here don’t understand why you need to be paid for your services and it’s quite difficult and frustrating trying to get them to understand. I’d say have a financial backing, extra sources of income so it sustains the passion. At this point, I see it as a great career path for me. To be an editor-in-chief of one of Africa’s most renowned fashion website and some more career opportunities in this same field. Did you encounter any challenges when you started Trendsandblendgh? What did you learn from it? Always waiting for approval or validation/support. When I started trendsandblendsgh, I wasn’t so confident as an individual and also in what I was doing. I was seeking validation from others to tell me if this post was good enough or this idea was great. What this did was to slow me down entirely because until I had gotten approval or even support from someone I wouldn’t move. It’s one thing I have learned to fight and rise from. People don’t see your dream as big as you do so if you want to rely on them for validation, approval or support you might as well not start anything at all. Other than you, which 3 fashion bloggers are your absolute favorite and why? For style bloggers I love Irony of Ashi, her style is simply elegant. I dote on Afua Rida, I love her uniqueness in styling. I also love my friend Nuel Bans of debonair Afrik, I love his creative issues and admire his passion. Who is your number one fashion inspiration, favorite fashion magazine, and designer? With the rise of style influencers, it’s becoming extremely difficult to stick to one fashion icon or style icon. I tend to
Oluwatosin Olaseinde: Time is your biggest leverage in investing
I started my 1st job 10 years ago when I turned 21. And I had no savings culture or investment plan. This lingered for the 1st 5 years of my career. I went from zero salaries to over one hundred thousand per month and my expenses surprisingly grew at the same pace. Interestingly, over the years as I got an increase in salary, the same pattern occurred, I acquired a new taste and my expenses grew at the same pace as my income. Then I realized that in fact, it isn’t how much you earn but instead what you do with what you earn. I had lost 5 years of an opportunity to invest. I had lost 5 years to make my money work for me. A portion that could have been invested had gone unaccounted for. Where do I start from? Let me introduce you to our benchmark – Inflation. So inflation measures sustained the increase in prices of goods and services in an economy over a period of time. In other words, inflation signifies the time value of money. Tracking inflation from an investment angle ensures that what I can buy with N1,000 in 2018, I can still buy it in the future with the N1,000 plus the interest I earn on the N1,000 capital. Whenever you’re investing, look for opportunities that give you a return that is at the minimum equal to the inflation rate. That way, the value of money is preserved. [bctt tweet=”Whenever you’re investing, look for opportunities that give you a return that is at the minimum equal to the inflation rate – @tosinolaseinde ” username=”SheLeadsAfrica”] What are your options? 1. Savings/Fixed Deposit account This asset class offers an average of 5% per annum. While fixed deposit offers an average of 10%. Nigeria’s current inflation rate is higher than this, as a result, the returns on a savings account isn’t a good return for the money you worked hard for as it is not high enough to beat inflation. 2. Treasury Bills/Government Bond The government issues T-bills and Government Bonds when it needs to borrow money via the Central Bank of Nigeria. T–Bill is short-term in nature while Govt bond is long term. The key differentiating factors between T-Bills and Government Bonds are timing of interest payment and interest rate nature. For T-bills, the interest is paid in advance. For instance, if you plan to invest N100,000 in T-bills for a year at an interest rate of 11%. You will pay N89,000 to invest in the T-bill (the interest rate is paid in advance). Then recoup the capital of N100,000 at the end of the term. On the other hand, Government bond interest is paid quarterly, the interest rate is not fixed like that of Treasury bill, it is floating. Always compare the rates on T-bills and Bonds to the inflation rate. [bctt tweet=”Before you invest, compare the rates on Treasury bills and Bonds to the inflation rate – @tosinolaseinde” username=”SheLeadsAfrica”] 3. Mutual Fund This is an investment vehicle made up of a pool of money collected from several investors for investing in securities such as T-bills, Bonds, equities, commercial papers or even real estate. There are several types such as – Money market fund. Your capital is relatively safe due to the nature of the instruments it invests in. (T-bills, Government bonds, and commercial papers). You can start an investment with as little as N5,000. The investor can also compound by contributing regularly to an existing mutual fund account and re-investing the interest accrued. 4. Equity The value of a company after all liabilities have been deducted. A share a is a smaller unit of a company which measures the financial performance over time and provides an opportunity for investors to buy into it. As an asset class, a share offers value in two ways: Capital Appreciation: This is a growth in the value of the shares. E.g if you buy UBA’s share at N4 and after 2 years, it is worth N8. Dividend Payment: This is the profit distribution to shareholders. It is declared on an annual basis per unit of shares. 5. Real Estate This is the investment in properties. The properties range from virgin lands, commercial buildings to residential buildings etc. Real Estate generates return via capital appreciation, due to increase in the value of the property, and through rental income. In a country like Nigeria, a bulk of real estate growth comes from the appreciation of the property. Real estate return depends on the type of real estate asset. Location and purpose of property plays a critical role in value addition 6. Personal Development This is my favorite class of investment. You are your greatest investment. Unlike of all the other options, you are immune to inflation rates, currency devaluation or value erosion. Take that course to take you to the next level, take up new challenges, prepare for new opportunities, read those books. Ensure you are deliberate about improving yourself. It is one to know all the investment options available, it is another to take the right step. Time is a great currency here and the earlier you start the better. It is much easier to start now than trying to play catch up 10 years to retirement. You owe it to yourself to pay yourself first which means investing now. Oluwatosin Olaseinde is a chartered accountant with 10 years of experience in accounting, corporate finance, auditing, and taxation. She has worked with several multinationals – Bloomberg TV, CNBC Africa, BAT She currently runs Money Africa, a personal finance platform that teaches people to build healthy financial habits, cut down on unnecessary expenses and generate multiple income streams.
Video: “I saved money from my wedding to start my business” – Samiah Oyekan Ahmed
After attending SLA’s Lafiya Lifestyle Expo where she shared her knowledge on work-life balance, SLA had a tête-à-tête with Samiah Oyekan Ahmed at her store in Abuja. She also highlighted some challenges she faced when she decided to switch careers. “As an only daughter to two medical doctors, deciding to become a full-blown businesswoman wasn’t well received especially by my dad who had great succession plans for me”, said Samiah. Beyond all the challenges of starting a business in Nigeria, getting funding to start is usually the hardest, but Samiah was smart with her money, and she found a way to cheat that particular struggle. “I saved money from my wedding planning and used it to start”, she says. Samiah went ahead to give her two top advice for intending entrepreneurs. Watch the video here: Samiah Oyekan-Ahmed is the Founder of The Gift Source & Fusion Lifestyle. She is a Medical doctor turned entrepreneur, who currently runs two companies, Fusion Lifestyle Ltd, and The Gift Source. She is super passionate about hers and other’s entrepreneurial journeys, as well as sharing knowledge. Samiah is a wife and mother of 2 kids as well as a published fiction author. If you’d like to get featured on our Facebook page, click here to share your startup story with us.
Career and Business advice For the Young Black Woman
In the wake of women’s month, it is so important to use our platform to always uplift young women so that they can reach their full potential in whichever career path they choose. As a young black woman, especially as one starting out in her career, the work place can be a challenging space to navigate through. Gender pay gap, sexual harassment and racial discrimination are our biggest issues and play a pivotal role in how fast or slowly we climb up the career ladder. This constantly leaves us questioning where we fit, add value and what kind of impact we are going to make in our chosen fields. Keep reading, because below, we have asked 3 young and incredibly talented women to speak to us about the 3 key lessons they have learnt to push past the career challenges of the young black woman. [bctt tweet=”3 young women share the 3 key lessons they have learnt to push past business and career challenges of the young woman.” username=”SheLeadsAfrica”] BE YOURSELF Be you. Most of us don’t know how to naturally be ourselves but once you are able to simply show your personality, you become impressionable to your peers. Be curious, read and ask questions. Not just on your job but on those related to yours. Understand the business’ big picture and where you fall in so you are better able to plan your own path of success. Get a sponsor or mentor to understand what value you wish to extract from the relationship. [bctt tweet=”“Once you are able to simply show your personality, you become impressionable to your peers.” – Priscilla Menoe” username=”SheLeadsAfrica”] Lastly, try be sociable. Comes easier to others but people promote and hire those they like. Go to the work drinks, go to the charity event and talk about things that are not work related to understand fully people’s characters and where your personalities get along. Above all, remember you are magic. INVEST IN YOURSELF I think we’re all familiar with the fact that corporate South Africa continues to be largely white and male. The secret is to invest in yourself not only intellectually or professionally but mentally and spiritually. My experience has taught me that as a young black woman, I have always felt that I needed to be exceptional to be given the same respect as my white, male or white male peers. I have found myself going over and above what was required only to be overlooked. [bctt tweet=”“Be clear about what you need from a business or career. How will it align to your own personal ambitions? Who can support you in your growth?” – Liziwe Ntshweza” username=”SheLeadsAfrica”] I have come to learn what it is that I bring to the table and ensuring that at every point, at least one person at the table is clear about what that is. Find allies in the workplace and use them for guidance as well as to off-load because there will be days when you need to vent before you can continue. More than anything else, build a strong support system outside of the office and take care of yourself. Be deliberate about taking care of yourself and try to enjoy it by celebrating your victories, big and small. MAINTAIN YOUR CONFIDENCE In my profession where knowledge is everything, I have learnt that one must never stop working on their emotional intelligence. I think that’s so important in the workplace. Always be your own biggest fan, and don’t expect others to pat your back. Know that you are enough, know that whatever is thrown at you, you can handle. Trust yourself, fight for yourself, and never lose sight of who you are. [bctt tweet=”“Know that you are enough, know that whatever is thrown at you, you can handle.” – Thina Zulu” username=”SheLeadsAfrica”] If you’d like to get featured on our Facebook page, click here to share your story with us.
JOY PHALA: On switching careers and starting afresh
“One gets to a point where you feel as though the work you do is not fulfilling. When one dreads getting out of bed to go to work, you pretty much know something needs to change!” After years of being a Management Consultant with a Bachelor of Commerce degree, Joy Phala left the security of her job to venture into what captivated and excited her, in a whole new industry. She switched careers from management consultancy to landscape design and growing fresh produce. She is now a landscape designer and founder of Organic Kitchen Gardens. We got into her psyche and asked her for some pointers on starting afresh. Tell us about Organic Kitchen Gardens and what you do for your clients. Organic Kitchen Gardens is an edible landscape design company for chefs, restaurants, and private residents through a design, installation and maintenance process. We create organic edible exterior spaces that reflect our client’s style and personal aesthetic. The concept came about as a result of wanting to create edible gardens that would fit into the urban and suburban environment without the typical farm look associated with fruit and vegetable gardening. Gardens that would reflect sustainable food production while demonstrating good landscape design. How did you know it was the right time to switch careers and how can one be sure of when to take such a bold step? For me, it was more a case of circumstances forcing me to take a particular direction in life more than it was timing. But if I was to generalize, I believe one gets to a point where you feel as though the work you do is not fulfilling. When one dreads getting out of bed to go to work, you pretty much know something needs to change. There’s no surety when it comes to making a change. The biggest risk is that it might not work, and that’s ok because it leaves room for one to gain a deeper understanding of who they are and where their creative genius lies. [bctt tweet=”It’s ok to be completely terrified because so is everyone else who starts out on the road less traveled. ” username=”SheLeadsAfrica”] What advice do you have for those who want to switch careers, perhaps to a completely different industry too, but are too intimidated? It’s ok to be completely terrified because so is everyone else who starts out on the road less traveled. The realization that doing work that matters to me is more important than the fear that I’ll fail is what keeps me going. [bctt tweet=” The only way to know that your venture will work is how the market responds to it. So I literally just started… ” username=”SheLeadsAfrica”] What steps did you take to prepare for entering a new industry and being successful in your new venture? It’s a great idea to understand the legal framework that governs the industry one is embarking on. It’s also a good idea to understand the existing market, the possible competition, and how the industry works, as long as we don’t use this preparation as a reason to hide from doing the work we know we are capable of doing. The nice thing about being an entrepreneur is that you just start. No one other than the marketplace has to qualify or validate your venture. I was one of those that did not get their ducks in a row before introducing my service to the market. The only way to know that your venture will work is how the market responds to it. So I literally just started. I did not learn about the industry while sitting on the sidelines preparing to get in, I learned while on the job and discovered there’s so much more to learn still. Also, I took informal courses and studied Landscape Design. [bctt tweet=”I want to remind Africans that we were practising organics before pre-colonialism days and way before Organic became a trend…” username=”SheLeadsAfrica”] What is your vision for Organic Kitchen Gardens? Do you see yourself changing the landscape of agriculture in the rest of Africa in the years to come? I want to create exterior outdoor spaces that people love to eat from, but also enjoy living in, outdoor spaces influenced by design and the lifestyles my clients lead. I want to also remind Africans that we were practicing organics before pre-colonialism days and way before Organic became a trend and we need to pick up where our ancestors left off and take center stage when it comes to issues of sustainability, biodiversity, and organic land care. [bctt tweet=”There’s no surety when it comes to making a change. The biggest risk is that it might not work, and that’s ok… ” username=”SheLeadsAfrica”] Let’s talk about ‘Grow Organic’, your organic gardening course. What does it offer students? Grow Organic is a three-part course consisting of a fundamentals level, an Intermediary level, and an Advance level course. The aim is to educate delegates on how they can create their own edible oasis with organically grown vegetables, fruits, flowers, and herbs in an urban setting while supporting the development and success of the ecological environment around them. For now, the classes are conducted through a face-to-face interaction. You have two lovely boys; what is your fondest, and perhaps funniest memory to date of you, them and getting your hands dirty in your home garden? My boys are always experimenting with tasting leaves of herbs and edible flowers. My fondest memory is when I had asked them to pick and taste the flowers of Pineapple Sage Herb. It was the first time they had these edible flowers and they exclaimed, “Mommy, it tastes like sweeties!” I remember thinking how honored I am to be sharing this part of my life with them. Hopefully, they’ll pass it on to their children and children’s children. If you’d like to get featured on our Facebook page, click here to share your startup story with us.
“Grit, Tenacity, Humility, No Posing”: Toyin Odulate’s 7 Keys to Superior Product Positioning
When it comes to making lemonade out of life’s lemons, Toyin Odulate got the recipe down. Thanks to an unfortunate accident with her hair, she was able to turn that mishap into gold through her mama’s secret recipe (yes mama knows best), which led to the birth of Olori Cosmetics. However, if you have been in the entrepreneurship game, it does not take you long to realize that just because you have a magic product that works, people will automatically want to buy. Let’s face it, ladies, if your product was a dude who wants to take you out on a date, won’t you want him to some serious swag before he can get your digits? As the Country MD of Danone Nutricia and over a decade of managing international brands like Loreal, Toyin was able to get her kitchen start-up cosmetic brand to become a renown brand revolutionizing the cosmetic industry across key Sub-Saharan markets. Here are her top 7 to-dos to get customers to notice your products and fall in love (by choice or by force lol). Be Bodacious You can only have what you can imagine, so dream big. Make an ideal list of things you want your product or service to offer; the names of people you want using it and where you want your products sold. Harrods anyone??? Follow the Yellow Brick Road If your goal is to go to the emerald city, you need a plan to get you there. This is where parts of your business plan or ideal list start to come to life. A strategy forms the basis for a product roadmap and it also helps you focus on a specific target market instead of being everything to everyone. Innovate, Innovate, Innovate If you want them coming back for more, you have to keep things interesting. The content of the product can remain the same but you can experiment with different packaging. A perfect example is Body Shop; they are constantly updating their packaging making it more attractive and dynamic. Become a Conqueror You need to plan to dominate the shelf space at the stores you product is stocked. A strong shelf visibility ensures your product is seen and boosts buyer’s confidence. You may not have the liquid to execute a separate gondola for your brand like Coca-Cola but you can be creative with colors that will instantly attract the customer’s eye. Strive to get your products placed on eye-level and horizontally. Category captainship is your ultimate goal. Label Me Make sure you create a label that centers on your core information which include the name, what it does/purpose and what’s in it. You have to make sure that your products are positioned with the labels facing the consumer. This makes it easier for customers to decide within a second to pick your product. So ensure you conduct routine visits to shops that stock your products. Play the Incentive Game and Stay in the Game: When you do business, you have to always keep in mind that people want to know what’s in it for them. Stores hardly stock your products based on the brilliance of it, they want to make money at the end of the day. So how much of your margins are you willing to give in order to make sure your products are visible. Make margins work for you. The same goes for customers, reward their purchase with incentives. However, avoid being too generous so you don’t ruin the market. LinkedIn isn’t for show: Networks are meant to be leveraged, they are not meant to sit in your LinkedIn contacts list. The worst thing that can happen is that they say no but then again what if they say yes. So go for it, pitch your product/business, arrange a meet up, send free samples and basically do all you can to make your business succeed. Don’t be afraid to dream big, let is scare you then get over it and get to work. If you’d like to get featured on our Facebook page, click here to share your story with us.
6 Ways to Harness and Monetize your Many Passions
Asides the obvious fact that the recent economic downturn has forced several young people to have multiple sources of income, it is quite the norm these days to meet people who have a full-time job and are running small businesses on the side. They are also known as “side hustles”, and even full-fledged companies complete with all the bells and whistles. Sincerely, it is now a reality that a single income cannot sustain a comfortable lifestyle and this has pushed the average young Nigerian to get creative and take a dip in the entrepreneurship pool. Here are six ways to convert your many interests to money in the bank: [bctt tweet=”Take on practices that will not only push you out of your comfort zone but also work on improving your weaknesses – @tolanithomas ” username=”SheLeadsAfrica”] Leave your comfort zone Starting and running a business is not for the fainthearted, it will constantly push you out of your comfort zone. For example, if you have a fear of speaking to strangers, you will have to overcome that when networking and marketing your services to potential customers. Take on practices that will not only push you out of your comfort zone but also work on improving your weaknesses. You don’t have to be an expert, just be comfortable enough to deliver value that people want and need. You need more than passion It’s great to be passionate about your business ideas, but don’t let your enthusiasm blind you from reality. Be honest with yourself! Ensure there is a market to tap into and you are ready to put in the work. Get honest feedback from people around you; even friends and family by offering your services to them. You have to be truly good at what you do. Your passion could be making people’s faces up, but are you skilled enough to train others? Also bear in mind that as a business owner, you’ll be responsible for reporting taxes, marketing your business and sorting out your finances. Are you ready for all the responsibility? Offer Real Value What void can you fill in the market? For example, if you are a makeup artist and there is no makeup studio around you, that could be a viable business opportunity. The goal is to take advantage of the gaps in the market, that way you stand out and enjoy greater returns before the copycats join you in that space. Ask yourself how you can make the industry better? Is this the business that keeps your entrepreneurial juices flowing? Let’s say your passion is making furniture. Why are you better than your competitors? Is it because your materials are sourced locally? Or your products are unique and one of a kind? That would be more appealing to customers as opposed to buying generic mass-produced furniture. When I started my consulting company, I had used several competitors. I knew what made them great, but I also knew what I wanted that they didn’t offer. I knew how to better the services. I started it and here we are! [bctt tweet=”Six ways to convert your many interests to money in the bank: 1. Leave your comfort zone… ” username=”SheLeadsAfrica”] Convert your Passion to Cash There are several ways to make money off your passions: Selling an actual product such as clothing, beauty products online or in a store. Sharing your knowledge about your passion by blogging, writing books or making videos. Between sponsorships, subscribers and selling your own products, you can make a decent living. For example, Arese Ugwu turned her passion for financial literacy into a book – The Smart Money Woman – into a book that is being sold in several countries in Africa and the UK. Offering consulting services by giving advice on anything from law to skincare. Investing in an idea you are willing to financially support. Creating a software or gadget that makes life easier for people. For example, if you were a makeup artist, you could create an app that helps people find the right makeup products for their skin tones. Start an event around your passion, such as a regular meetup, seminar or a festival. Make Fun a Priority Maintaining your passion when starting a legitimate business can be difficult. Some people even forget exactly why they started a business in the first place. To prevent that from happening, always make fun and passion a priority. Your passion should reflect on your company policies, your passion should be communicated to your employees when you are hiring and they have to be equally passionate about your business as well. [bctt tweet=”Don’t wait till you master the craft before you start your business. You can learn as you go – @tolanithomas ” username=”SheLeadsAfrica”] Improve Your Skills It would be great if you have a lot of experience, however, don’t be too hard on yourself, there’s always room for growth and learning. For example, a furniture maker may be great are creating unique tables, but not so good at creating sofas. You can learn as you go along your journey, don’t wait till you master the craft before you start your business. Malcolm Gladwell says it takes 10,000 hours to become an expert in any field. Nonetheless, don’t let the perceived amount of time it would take you to be the best at what you do deter you from moving ahead with your plan. It may not take you that long to master your craft, as you long as you keep looking for ways to improve your skills. Always ask for feedback and track your progress. If you’d like to get featured on our Facebook page, click here to share your story with us.
Theodorah Manjo: Building a brand starts with being relatable
Popularly known as Miss Manjo on the Twitter streets, Theodorah Manjo is a digital marketer and online influencer with a thing for helping the unemployed better themselves. Her timeline exudes positivity and humility and through her social media content, her passion for guiding and assisting the unemployed through knowledge sharing and upliftment is hard to miss. In this interview, she talks about building and maintaining a brand online and how to put your best foot forward with your CV. You are essentially Twitter famous, how do you get to 63k+ followers? I came across a cool social media team called The Hand of Sas (now known as HOS) about two years ago and it was like having an online family. We spoke about everything social media, online etiquette and how to have an “online voice”. I learned how to speak to “strangers” in a familiar way, showing my personality and allowing people to be a part of my life even when they didn’t know. I started falling in love with the aspect of being able to reach & speak to people in provinces I have never been to, and it expanded to Africa. I’m now part of a team called #AfricaTweetChat where we discuss all things digital media with people from all corners of this continent. It makes me so happy! [bctt tweet=”Building a brand online starts with being relatable. – @MissManjo” username=”SheLeadsAfrica”] Building a brand really starts with being relatable, following and talking to people and understanding that everyone will always be “strong” behind a screen & you shouldn’t take what people say online to heart because you WILL break. Don’t be reckless, if you say something online, make sure that you will be able to stand by that even 6 years from now because once it’s out there, somebody has already screen-grabbed it. How do you use your influencer status to continue to build your brand? It is all relationship building, making connections and again, being relatable to your audience. The biggest thing is being true to what your story is, you are either a food enthusiast, a budding entrepreneur, an artist or a student going through the motions. People follow you because they can ‘relate’ or they can learn from you and enjoy your content. I have always been vocal on unemployment, social media characters/influencers and how to conduct yourself online. Through my content on those topics, people got to know what makes me tick. Yes, my content varies – I have jokes, I have rants, but most of all I engage with my followers. I want to know what other people are busy with, what makes their day and how I can connect with them NOW so that later, we can have a meaningful relationship. It has proven to be amazing and I have met & befriended a lot of wonderful people online. [bctt tweet=”Don’t be reckless, if you say something online, make sure to stand by that even 6 years from now – @MissManjo” username=”SheLeadsAfrica”] What is the ultimate story for Miss Manjo story? Hmm, what a thought-provoking question. What’s my story? I want to be able to reach and teach at least one person a month, at least ten people in a year. I want my presence online to be relevant and make sense. It’s not about me, it’s about us – how do WE get better at this life thing together?! Celebrate yourself. Are you happy, are you giving and are you helping someone be a better version of themselves? – These are my heart notes to myself daily. What is your strategy for online brand preservation? Think ahead! I want to be big in my industry, I want kids one day – will what I put out there make my future baby girl cringe? Will it result in me having a meeting with my CEO about being too expressive? If questioned about what I tweet personally, will I be able to look at the person in the eye, and stand by what I said without quivering?. I am still a person at the end of the day, things make me angry, people make me angry but what will this mean for me tomorrow morning? Is this who I want SA & Africa to think I am? Practice what you preach or change your speech. And sometimes, there is beauty in silence! [bctt tweet=”Practice what you preach or change your speech. – @MissManjo” username=”SheLeadsAfrica”] On helping the youth get jobs, and keep them! How did the passion to guide and assist the unemployed come about? I started working at a recruitment agency while I was in between jobs. I only stayed three months because my spirit didn’t really agree with how recruitment worked in this particular place and also, I am a creative so I felt like I was boxed. The whole trend was that they would find people already in employment and headhunt them when in reality there are thousands of people who are unemployed and have the right skills. Through my frustrations of not finding candidates for my roles, I created a Facebook page and I wanted to explore a medium that had a lot of “word of mouth” but with individuals who may not all be employed, and that was how “I Need Someone Who…JOBS” was created on a Tuesday afternoon, without my team leader knowing. It was a risk in that I would probably get kicked out of my job or receive a warning, but my gut didn’t let me down; I was ready to fight for this cause even if meant I would have to be moved to an admin position due to disobedience. This is where I discovered just how much heart I had for those who were unemployed, because a month ago, I didn’t know where to look for a job, nor did I have the means to, but thanks to friends and connections I was lead to this place that has allowed me to change potentially thousands of South