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Challenging Mindsets One Head At A Time With Curl Expert Rumbie Mutsiwa

Every entrepreneur has a story of how they started and what led them on that path. Rumbie Mutsiwa the founder of Rumbie & Co (a Sydney based hair salon) is a Zimbabwean who relocated to Australia 15 years ago and stumbled into the entrepreneurial world. Her story is one of resilience, pushing the boundaries and […]

Joy Eneghalu: Using Strategy to Conquer Social Media

Joy Eneghalu is a social media strategist. She helps businesses and teaches individuals how to leverage social media to boost their brand awareness, increase their sphere of influence and make a profit. She is also the founder of the Influencer Marketing platform called Influensah. Can one thrive in today’s marketplace without social media? Social media […]

The Customer Service Series: Develop trust at a distance

[bctt tweet=”If customers don’t trust your business, your chances for success dramatically reduce” username=”SheLeadsAfrica”] Distrust is the bane of every entrepreneur’s (especially those operating in the ‘very’ skeptical Nigerian market) existence. So in this post, I’ll be talking about some easy ways you can build and sustain trust with your customers and consequently enjoy more […]

The Customer Service Series: Don’t interrupt your customers

[bctt tweet=”You’re going to have to get your customers attention one way or the other, just don’t interrupt them” via=”no”] I’ll make this one very quick. Here’s a simple fact, people do not like ‘marketing interruptions’. Take these two scenarios. You’re listening to a radio station but a jingle comes up, so you tuned out. […]

The Customer Service Series: Be at the start of your customer’s journey

[bctt tweet=”Think your customer’s journey begins when they reach you? Think again” username=”SheLeadsAfrica”] Some weeks ago I started reading a book on customer experience called How to Wow by Adrian Swinscoe. The practical insights contained in the book are pretty much what inspired The Customer Service series. Over the next few weeks, I’ll be sharing […]

5 things every startup should do to gain traction and attract customers

attract customers

My parents always taught me that I have no limitations in life. Despite growing up in a society that tends to favour boys over girls, I grew up believing that everything I do will turn out well. And I always act out my belief everywhere I find. You can call me “Miss Optimistic”. In line with my “no limitations” […]

5 ways to keep your clients coming back to you

I love writing, writing my plans, thoughts and even notes to God. Interestingly, most times it leads to me asking Him questions and of course getting answers…some of which I’d like to share with you today. This is a world of similarities. Multiple businesses offering pretty much the same product or service. Several businesses all […]

Quick ways to create awareness for your brand

brand awareness

Owning a brand that is easily recognisable isn’t easy, at all. We can testify to that. That doesn’t mean making a strong brand is impossible though, with a few steps in the right direction, you could be on your way to brand heaven. Make good use of social media Hey, most social media tools are […]