Joy Eneghalu is a social media strategist. She helps businesses and teaches individuals how to leverage social media to boost their brand awareness, increase their sphere of influence and make a profit.
She is also the founder of the Influencer Marketing platform called Influensah.
Can one thrive in today’s marketplace without social media?
Social media has taken over and has the potential to expose one’s business to a larger audience. It is highly important to have your business on social media so you don’t lose out on the goodness.
However, there is the offline part that people also have to maintain. Social media has become a must-have tool for every business to thrive in today’s marketplace.
So, if social media is here to stay, what are the career opportunities open to young people?
There are tons of career opportunities open to young people and the beautiful thing is that some of them are largely untapped and it costs almost nothing to get started.
Young people can now go ahead and become some of the following professionals:
- Online TV Hosts
- Online OAPs
- Social media and community managers
- Online event planners
- Data specialists and Facebook ad experts
- Funnel experts
- Website designers and social media graphic designers
- Content creators
All you basically need is a phone, internet, knowledge, skill, and visibility. If you are wondering if people do these as actual jobs and cash out, there are many of them and they aren’t even enough for the market.
What were the mistakes you made when you started out? How can others avoid them?
When I started out, it was basically trial and error. Eventually, I invested in courses that helped sharpen my skills.
The number one mistake I made was not documenting an agreement with a client and that cost me lots of money because of the lacking proof. This lesson was very important for my success.
Before discovering the essence of a community, I played a lone game for a while. However, I now belong to about 6 communities that have provided me with immense support and knowledge.
With many people coming on to the social media space, what would you advise to stand out amidst the noisy marketplace?
This may sound cliché but nothing beats being authentic, genuinely caring about people and adding value. These have been my own sauce and it works pretty much for everyone you see doing great things.
If you are fake, people will find out. Let your style of delivery on social media speak for you.Overnight success doesn’t exist as a social media strategist or manager; you have to put it in the work - @joyeneghalu Click To Tweet
What are the myths in your line of business?
Overnight success!! It beats my imagination when many say to me ‘Joy, I want to blog or I want to start managing an account. They said this thing is like oil money. If I do it like this now, by xxx time, I will have xxx amount of money’.
It baffles me a lot. Overnight success doesn’t exist as a social media strategist or manager; you have to put it in the work. Some people even take 10 years! Money doesn’t grow on trees in the online world.
Secondly, just because one is visible and popular online doesn’t mean the person has billions sited in their account. It can be very annoying to have people asking you for money because of your online fame.
If one is being visible on social media, please understand that it is part of the journey and not the destination.
Could you briefly share with our Motherland moguls on WhatsApp for business?
WhatsApp for Business is a highly innovative tool that businesses can use to offer fast and efficient customer care services to their customers.
With a range of different features such as analytics and labels for pending payments; WhatsApp for Business is a highly effective tool for online business.
I personally advice having the ‘Click to Chat’ feature on your website or social media platform. This feature enables people to easily chat you up and maintain a human relationship with your business.
You can do this. You can achieve anything you want with the right mindset.Hone the skill of recognizing opportunities and jump on it before the crowd does - @joyeneghalu Click To Tweet
I look forward to having lots of young ladies kicking butts in the social media/online space.
If you’d like to share your story with She Leads Africa, let us know more about you and your story here.