I’ve Got Bills To Pay & You’re Talking About Brand Building?
Not every single marketing activity will translate to direct sales! Can someone please scream this from the rooftops? If you’ve worked in a marketing capacity, you know this. And you also know a lot of clients straight up refuse to accept it. It’s easy to want to connect all marketing activity directly to ROI. Some […]
5 Bookkeeping Tips for New Small Business Owners
One of the most important things a small business owner needs to learn is the basics of accounting and bookkeeping. I mean if your business is not turning over a profit, how would you know? For someone that is not good with numbers, I struggled a lot with the concept of accounting and bookkeeping. I still […]
AMBER WILLIAMS: PEOPLE DON’T BUY PRODUCTS. THEY BUY STORIES
Amber Williams is the founder of Punkyflair, a brand story shop that serves beauty, fashion, and lifestyle startups. Building iconic statement-making brands is her jam, and she is committed to helping businesses grow authentically through a story. Through Punkyflair, Amber has positioned new businesses in the marketplace, molded magnetic personalities, crafted money-making narratives, and named […]
Oghenekevwe Omotosho: I started Oh Wow Popcorn in my kitchen, now its selling across Nigeria
Oghenekevwe Omotosho is a graduate of computer engineering. She obtained her B.Eng at the Enugu State University of Science and Technology, Nigeria. She is also a creative thinker and serial entrepreneur. Kevwe is the CEO and creative director of the unique popcorn brand – Gimme Oh Wow Popcorn & Events – makers of the popular […]
Cashless Banking in Africa: How we’re creating payment solutions with technology and innovation
African economies are well positioned to benefit from rapidly accelerating technological change if they can harness the current open landscape for innovation. East Africa is already a global leader in mobile payments, while mobile money accounts in sub-Saharan Africa are on an upward charge. Apart from being able to leapfrog the limitations and costs of […]
What you need to know about Business Marketing
Let’s talk about Business Marketing. Developing a proper strategy for marketing in business allows you to capture and reach the right audience for your product/service. If you are an entrepreneur trying to market your products/service on a shoestring budget, developing a good marketing strategy is a good place to start. This way, you are able […]
7 lessons you can learn from Issa Rae and her InSecure journey
Issa Rae is an American writer, actor, and producer of the famous NBO series Insecure. She started out creating videos on YouTube when she got tired of seeing the same type of movies about black people. Issa Rae has been nominated for the golden globe award, her series has won the shorty award for the […]
Banke Ajayi is encouraging men to stay handsome with her skin and hair care brand – Ahjayee
Banke Ajayi is the founder of Ahjayee – a skin and hair care product for men. She studied Electrical/Electronic Engineering as her first degree. She later did an MSc in Financial Engineering and most recently an MBA focusing on Innovation and Entrepreneurship. Her career started in Technology then she moved into Investment banking where she […]
Christine Jawichre: The journey from intern to CEO
Christine Jawichre at 32 is the newly appointed CEO of Blue Platinum Events. An events agency in Johannesburg, South Africa. Her journey began at the same company as an intern 8 years before and through hard work and dedication. She along with an amazing team at Blue Platinum Events have dominated incredible once in a […]
Phoebe Dami-Asolo: The wedding counsellor
Phoebe Dami-Asolo holds an MSc in Innovation, Entrepreneurship and Management from Imperial College, London. She also has a BSc in Accounting and Finance from Manchester University in the UK. She currently works as a Brand Manager in a reputable organization, managing brands across West Africa Markets. Phoebe got married in 2016 and her wedding experience […]