Phoebe Dami-Asolo: The wedding counsellor
Phoebe Dami-Asolo holds an MSc in Innovation, Entrepreneurship and Management from Imperial College, London. She also has a BSc in Accounting and Finance from Manchester University in the UK. She currently works as a Brand Manager in a reputable organization, managing brands across West Africa Markets. Phoebe got married in 2016 and her wedding experience birthed the wedding counselor platform which is a project she runs to help other brides make the right decisions while planning their weddings. In line with this, she has launched a book- Miss to Mrs which acts as a guide for brides and also runs the Dapper Wedding Hub, a wedding outfit with her husband aimed at providing wedding packages which will solve the challenge of affordability and stress for couples planning their weddings. In this Interview with SLA, Phoebe talks about being a bride, working with brides, and her new book – Miss to Mrs. Why did you decide to become a wedding counselor, and how did it transform into a business? As a bride to be, while planning my wedding, I experienced a lot. I had issues with some of my vendors. I thought planning a wedding was a walk in the park, apparently not. Every time I complained about something, I realized my friends and peers planning their weddings could also relate. There were good times , really fun times but the few down times were really eye opening. This is why I decided to launch the wedding counsellor platform and since its launch in 2017, Ive been able to help hundreds of brides overcome many challenges in wedding planning With this experience, what are the things you’ll advice wedding planners to pay attention to when dealing with brides to be? Emotions. Brides can be irrational sometimes but if you’ve been a bride or a recent bride, you’d be able to understand every brides thought process. Every bride just wants perfection. Expectations needs to be managed with optimal emotional intelligence. Its very important for the planner to understand her bride. The relationship wont work if there is no understanding Negotiation: A good planner also needs to help brides with negotiations. Help brides save money because after the wedding comes the marriage. Its really important. Have you ever had to deal with any bad experience or challenges during your coaching sessions? I think Ive been blessed with brides who are willing to listen and learn. The only challenge I have is people taking the wedding counsellor platform as a marriage counsellor platform. I have instances on a daily basis where people want me to advise them on their relationships or marriage but I relay them to my partner marriage counsellor. For people interested in the wedding planning biz – what skills or tools do they need to be equipped with before starting out? Emotional Intelligence Negotiation Skills Ability to Multitask People Skills The above mentioned skills are all you need to thrive in this business. Every other thing will follow What are your sessions like? My sessions are online. Ive had a few on Skype as well, but mostly via chats and emails. However, they are always in the evenings as I have a 9-5 job which I’m very focused on. Tell us about your new book, why you decided to write one, and how people have received it. My book is titled Miss to Mrs. Its a guide to a stress free wedding planning process from a real brides point of view. Yes! Its the first of its kind in Africa, with 11 chapters about planning your wedding. The 12th chapter is focused on real words from 50 brides, and the last chapter on how to pull through the first year of marriage. Its been overwhelming. I still cant believe how much love the book has been received. I’d be selling out very soon. If you were not a wedding counselor, what would you be doing? The wedding counsellor platform is a pet project out of my genuine love for brides. I am actually a brand manager, wife and Mom. Those are my core responsibilities. What’s the one advice you’ll give your younger self. Go for it. Any idea you have in your mind, try it out. Failures are only lessons to make the next trial perfect. If you’d like to get featured on our Facebook page, click here to share your story with us.
Kene Rapu: Find something that makes your brand different from everyone else
Kene Rapu is the founder and CEO of ‘Kene Rapu’, the No.1 Nigerian footwear brand championing local production, established in 2011. Her brand has played a significant role in changing the face of ‘Made in Nigeria’ footwear. Kene is a fully qualified lawyer with an LLB law degree from the University of Bristol, UK and a Masters Degree in Fashion Entrepreneurship from the London College of Fashion, UK. In 2016 she was selected by the Tony Elumelu Foundation as one of 1000 African Entrepreneurs who’s idea could “change Africa”, in 2017 as one of 100 ‘Most Influential’ women in Nigeria by Leading Ladies Africa and most recently listed in the prestigious Forbes Africa ’30 under 30’ class of 2018, in the business category. All Kene Rapu slippers are proudly made in Nigeria for the global community. [bctt tweet=”Dream big but start small, grow as organically as possible – @KeneRapu ” username=”SheLeadsAfrica”] What vision did you have when you started out, is it different from what you are experiencing now? Our vision was to be the No.1 Nigerian footwear brand championing local production, and it has remained the same. We are excited about the progress we have made so far, and are looking forward to getting the nations wearing KR. What is it like making it to Forbes 30 under 30 lists? The journey so far makes me more excited for the road ahead. I’m passionate about what I do, and it is humbling and encouraging to know that something I started 7 years ago, has morphed into a business that is recognized globally. How has this exposure impacted your brand? Having a world renown brand highlight your business as one of 30 emerging brands in Africa, is definitely gratifying for a business owner, increases consumer trust and opens you up to a new network of professionals and investors. How can an entrepreneur build a solid brand? In whatever area you want to go into, do your market research. Find a unique selling point, find something that makes your brand different from everyone else in that market. Know your customer, define him or her, have a clear vision of where you want your brand to go; stay focused and remember why you started. Having come this far starting out in 2011, what important lesson can aspiring entrepreneurs take from your journey? Dream big but start small, grow as organically as possible. Understand that there is no such thing as an overnight success. Hard work pays. Consistency and integrity are important. Provide value; a quality product will market itself. How do you deal with gender biases you encounter as a woman running an enterprise? As a female in business, sometimes there are unnecessary issues you have to deal with, that should not be the case. However, challenges make you stronger, whether gender-related or otherwise; deal with them head on and move on. When you jump past hurdles, it is a testament that indeed you are a survivor. I also believe surrounding yourself with the right company is helpful. I have female friends in the business, and we spend time discussing how to resolve our common challenges. Having strong ladies in your corner certainly makes the journey easier. What message do you have for women who need the courage to follow their passion? Go for it. The road is not easy, in fact, it is difficult, but it is certainly gratifying when you begin to break through. Seize the moment and start now. If you’d like to get featured on our Facebook page, click here to share your story with us.
10 lessons I have learned since quitting my job to start a business
It’s been almost two years since I officially resigned from my job at a top consulting firm to start a business. For the last 20 months, I have been filled with either extreme anxiety or euphoria and sometimes, both feelings have coexisted from running my own business(es). It has been an experience like none I had had before, extremely excruciating, but also immensely fulfilling. Taking the leap to quit a comfortable job with potential for growth was not a difficult decision for me to make. I grew up believing I had the “Midas” touch — that everything I touched would turn to gold. I was optimistic. The prospect of extreme success was very exciting. I wanted to build the next Bloomberg or the next Warby Parker, in fact, I was like a child on their first day to school. And interestingly — my entrepreneurship journey has been more of a school than anything I had imagined. Here are just a few of the lessons I have learned and feel anyone planning on quitting their job to start a business should know. [bctt tweet=”About to quit your job to start a business? Here are 10 lessons you should learn from @Kazville ” username=”SheLeadsAfrica”] 1. Do not quit your job unless you have actually started your business Yes. They say no one wants to work for a part-time CEO. But no one wants to work for a broke business either. If I could do it again, I would wait till my business has clear-cut cash flows before I take the leap. Sometimes strategy works easier and more efficiently than hustle. 2. Have enough savings to last you at least a year Nothing sucks like having to invest in a business and worry about your house rent at the same time. Stowaway enough cash for yourself to survive for at least a year before taking the leap. And by “survive” I mean your budget should also have an entertainment budget line — to fund those business coffee meetings and social gatherings. Do not start a business thinking your business will feed you from Day 1 because the reality is that it won’t. And yes, some people will argue that you can never save enough. I disagree! 3. Your 9–5 job is just as important to your dream as your dream itself I have read a lot of social media articles bashing employed people for building other people’s dreams instead of their own and I feel that these “motivational” quotes and articles are in such bad taste. A lot of my progress and support have come from connections I made while at my job. My job taught me so much about managing my business and through it, I interfaced with top CEOs and management people that have since become personal friends and supported my business. My first client came from my former employer. I am mentored by my former boss. The beautiful people modeling Wazi glasses on our website are my former workmates. If I had not had that job, I would not have much mileage today. [bctt tweet=”Sometimes strategy works easier and more efficiently than hustle – @Kazville ” username=”SheLeadsAfrica”] 4. Start a business you understand Nothing takes longer and costs more than a business you have no experience in or understand. I cannot begin to count how much money I wasted paying ‘experts’ to make me furnaces that did not even work or molds that were defective. Don’t even get me started on how much time I wasted back and forth with excuses from the said experts as to why work was not getting delivered on time. Although I eventually pulled the business model off and actually started to make revenue, I think it gets any entrepreneur more mileage, success, and fun doing something they actually know and understand. 5. Get a mentor or two I have been lucky to have mentors throughout my entrepreneurship journey. They have not only offered me invaluable entrepreneurship advice but have also opened up their networks and shared their skills. They keep me accountable and on my toes every time I slack. 6. Keep your business simple Always keep your core business simple. Simple to implement. Simple to understand. Simple to pitch. Simple to share. Simple to scale. Innovation does not always equate complexity and just because your concept is complex does not mean it will be profitable. 7. Do not stop learning The best investment you can make is an investment in yourself as an individual. Of course, we have heard success stories of people who have made lots of money with no education. But education and business success are not mutually exclusive. As long as you have the opportunity, learn as much as you can. Do that online course. Take part in that workshop. Do that masters. Do that professional course. Granted, you may not need the degrees and certifications in the short run, but they will come in handy later and add to your credibility. [bctt tweet=”Just because your business concept is complex does not mean it will be profitable – @Kazville ” username=”SheLeadsAfrica”] 8. Beware of the busy bee syndrome Many times entrepreneurs get busy with everything. Busy driving to meetings to discuss new ideas or running up and down to make meetings that add no value to their business. They are always busy trying one idea after another day after day and applying to every startup competition. Busy busy busy busy. Busy does not always equal efficiency and entrepreneurs need to treat their time like they treat their money. 9. Grow some thick skin If anyone had told me entrepreneurship would make me lose sleep in the middle of every night for a week straight, I would probably not have started. I have wanted to give up an average of twice a day over the last one year alone. As an entrepreneur, something will hit you so hard you will want to close shop and with your tail between your legs,
Video: “I saved money from my wedding to start my business” – Samiah Oyekan Ahmed
After attending SLA’s Lafiya Lifestyle Expo where she shared her knowledge on work-life balance, SLA had a tête-à-tête with Samiah Oyekan Ahmed at her store in Abuja. She also highlighted some challenges she faced when she decided to switch careers. “As an only daughter to two medical doctors, deciding to become a full-blown businesswoman wasn’t well received especially by my dad who had great succession plans for me”, said Samiah. Beyond all the challenges of starting a business in Nigeria, getting funding to start is usually the hardest, but Samiah was smart with her money, and she found a way to cheat that particular struggle. “I saved money from my wedding planning and used it to start”, she says. Samiah went ahead to give her two top advice for intending entrepreneurs. Watch the video here: Samiah Oyekan-Ahmed is the Founder of The Gift Source & Fusion Lifestyle. She is a Medical doctor turned entrepreneur, who currently runs two companies, Fusion Lifestyle Ltd, and The Gift Source. She is super passionate about hers and other’s entrepreneurial journeys, as well as sharing knowledge. Samiah is a wife and mother of 2 kids as well as a published fiction author. If you’d like to get featured on our Facebook page, click here to share your startup story with us.
JOY PHALA: On switching careers and starting afresh
“One gets to a point where you feel as though the work you do is not fulfilling. When one dreads getting out of bed to go to work, you pretty much know something needs to change!” After years of being a Management Consultant with a Bachelor of Commerce degree, Joy Phala left the security of her job to venture into what captivated and excited her, in a whole new industry. She switched careers from management consultancy to landscape design and growing fresh produce. She is now a landscape designer and founder of Organic Kitchen Gardens. We got into her psyche and asked her for some pointers on starting afresh. Tell us about Organic Kitchen Gardens and what you do for your clients. Organic Kitchen Gardens is an edible landscape design company for chefs, restaurants, and private residents through a design, installation and maintenance process. We create organic edible exterior spaces that reflect our client’s style and personal aesthetic. The concept came about as a result of wanting to create edible gardens that would fit into the urban and suburban environment without the typical farm look associated with fruit and vegetable gardening. Gardens that would reflect sustainable food production while demonstrating good landscape design. How did you know it was the right time to switch careers and how can one be sure of when to take such a bold step? For me, it was more a case of circumstances forcing me to take a particular direction in life more than it was timing. But if I was to generalize, I believe one gets to a point where you feel as though the work you do is not fulfilling. When one dreads getting out of bed to go to work, you pretty much know something needs to change. There’s no surety when it comes to making a change. The biggest risk is that it might not work, and that’s ok because it leaves room for one to gain a deeper understanding of who they are and where their creative genius lies. [bctt tweet=”It’s ok to be completely terrified because so is everyone else who starts out on the road less traveled. ” username=”SheLeadsAfrica”] What advice do you have for those who want to switch careers, perhaps to a completely different industry too, but are too intimidated? It’s ok to be completely terrified because so is everyone else who starts out on the road less traveled. The realization that doing work that matters to me is more important than the fear that I’ll fail is what keeps me going. [bctt tweet=” The only way to know that your venture will work is how the market responds to it. So I literally just started… ” username=”SheLeadsAfrica”] What steps did you take to prepare for entering a new industry and being successful in your new venture? It’s a great idea to understand the legal framework that governs the industry one is embarking on. It’s also a good idea to understand the existing market, the possible competition, and how the industry works, as long as we don’t use this preparation as a reason to hide from doing the work we know we are capable of doing. The nice thing about being an entrepreneur is that you just start. No one other than the marketplace has to qualify or validate your venture. I was one of those that did not get their ducks in a row before introducing my service to the market. The only way to know that your venture will work is how the market responds to it. So I literally just started. I did not learn about the industry while sitting on the sidelines preparing to get in, I learned while on the job and discovered there’s so much more to learn still. Also, I took informal courses and studied Landscape Design. [bctt tweet=”I want to remind Africans that we were practising organics before pre-colonialism days and way before Organic became a trend…” username=”SheLeadsAfrica”] What is your vision for Organic Kitchen Gardens? Do you see yourself changing the landscape of agriculture in the rest of Africa in the years to come? I want to create exterior outdoor spaces that people love to eat from, but also enjoy living in, outdoor spaces influenced by design and the lifestyles my clients lead. I want to also remind Africans that we were practicing organics before pre-colonialism days and way before Organic became a trend and we need to pick up where our ancestors left off and take center stage when it comes to issues of sustainability, biodiversity, and organic land care. [bctt tweet=”There’s no surety when it comes to making a change. The biggest risk is that it might not work, and that’s ok… ” username=”SheLeadsAfrica”] Let’s talk about ‘Grow Organic’, your organic gardening course. What does it offer students? Grow Organic is a three-part course consisting of a fundamentals level, an Intermediary level, and an Advance level course. The aim is to educate delegates on how they can create their own edible oasis with organically grown vegetables, fruits, flowers, and herbs in an urban setting while supporting the development and success of the ecological environment around them. For now, the classes are conducted through a face-to-face interaction. You have two lovely boys; what is your fondest, and perhaps funniest memory to date of you, them and getting your hands dirty in your home garden? My boys are always experimenting with tasting leaves of herbs and edible flowers. My fondest memory is when I had asked them to pick and taste the flowers of Pineapple Sage Herb. It was the first time they had these edible flowers and they exclaimed, “Mommy, it tastes like sweeties!” I remember thinking how honored I am to be sharing this part of my life with them. Hopefully, they’ll pass it on to their children and children’s children. If you’d like to get featured on our Facebook page, click here to share your startup story with us.
Juka Ceesay on partnering with Walmart: “I wanted to bring Africa to mainstream by contributing to its Economy”
Juka Ceesay was born and raised in The Gambia, Africa. She initially moved to the U.S to pursue accounting, modeling and acting. She was signed to one of the largest agencies for several years before she decided to fully focus on building a company that would help individuals, families, and villages throughout Africa. Therefore, she launched Juka’s Organic and partnered with female farmers to produce and cultivate the finest quality of Coconut Oil and Babao powder. Juka’s Organic is most popularly known for their Red Palm Oil, which the company offers pure and unrefined in a jar, in pill form for easier consumption and in their latest and popular Red Palm Oil sauce. Juka recently visited the women she partners with, in Africa and got to witness the long-term and growing impact her brand has been making in the Gambia, Mali amongst other villages throughout the continent. The company consists of her, her mother and a small team running daily operations from both Africa and in the U.S. She recently launched a deal with Walmart and her products are now available via Walmart’s website and in super region locations in the U.S. In this article, Juka speaks to SLA about how she’s taken her products from Africa to the world. About Juka’s Organic… Juka’s Organic Co. is Something invigorating, innovative, inspiring and wants to make a huge difference in the lives of people across the globe. We offer natural, healthy foods and beauty products to the American consumers from the continent of Africa that are not customarily accessible in the U.S market. All our products are 100% sustainable and ethically harvested. Our focal point is to also help the African farmers, particularly women, to supply their natural healthy products to the U.S market and around the world. My Inspiration to create Juka’s Organic… I owned and managed an African food market in Inglewood, Califonia, for several years. I realized there weren’t many African stores that opened their doors to the American consumers, everything was segregated and only African customers find themselves shopping in our stores. But seldom, the U.S customers we had were often fascinated by our products. This is when I knew something had to be done to bridge this gap. Also, we offered many of our products in the store amongst which we sold red palm oil. Most of our products were imported from the villages, including the red palm oil, hence the quality was superior to many brands in the market. People were really amazed by the authenticity of the oil and the consistency. This is around the same time Dr. Oz talked about the importance of adding red palm oil to your diet. But also, he has talked about many tips on his show that included products that were indigenous to Africa. It all came full circle, I always wanted to bring Africa to mainstream to contribute to its Economy. This is when the magic started unfolding, I soon made the decision to cynosure my attention to importing natural food and beauty products from Africa, harvested by women farmers. Knowing that this will not only benefit the African framers but it will also be of great service to health-conscious consumers that do not have access to some of these essential foods in the west. This is how Juka’s Organic Co. came to fruition. [bctt tweet=”The passion I have keeps me going – @Jukasorganic” username=”SheLeadsAfrica”] How the company is benefitting women in Africa… Juka’s Organic Co. plays a tremendous role in the lives of women we work within the villages and in Africa at large. We help them secure their own source of income throughout the year and grow their businesses. When we partner with these women, they know they can harvest products in large quantities and we are there to work with them through the process, as they often have issues with capital. Most of them used to produce just a small amount because if not, they would have a surplus in the market. Although most of these products grow in the wild, it still costs them money to obtain the products. They pay up front for the labor that they can’t do themselves and other logistics to get the products from point A to B. When we partner with them we fund them upfront to take care of the whole process including the cost of labor and their profit. They can also sustainably and comfortably harvest as much as possible without having the fare of surplus in the market which can lead to a loss. Most of these women in the villages have no other ways to maintain a decent income to pay for their children’s education or to simply put food on the table, so it is quite fulfilling to see them grow together with us. As we expand our consumer base this also means expansion for them in farming, business, and for a better livelihood. [bctt tweet=”Want to take your business from Africa to the US market? Learn from @Jukasorganic” username=”SheLeadsAfrica”] Tips for aspiring female entrepreneurs coming to tackle the U.S market… Find something you’re are passionate about, believe, and know that it takes a process. Don’t just do something for the drive of money. There will be times you might need something else to motivate you in the right direction and that the money might not be there right away. The only way to sustain that mission will be the passion you have for what you are doing. Do your homework. This will help you balance the passion to know that there is indeed consumer base for what you are passionate about. You also don’t want to do things just because you are passionate about it. Make sure not to get in a market base that is already saturated, and harder to penetrate as a startup. Don’t beat yourself up if things don’t work out as planned. Know that sometimes you might have the intention for a business
Quick Maths (4): How to build up an emergency fund for yourself with FSDH Asset Management
Save for the rainy day… it might take a little longer for the sun to shine! Welcome to the final part of our Quick Maths series by FSDH Asset Management, where we’re giving you simple personal finance tips you can master, to achieve your financial goals. In the last three series, we showed you how to generate income to start your business, how to diversify your income and how to get the best out of your net income and now we want to teach you how to save for the rainy day. What do you have saved for the rainy day? Nothing? We can plan for a lot of things in life, but sometimes, the unexpected just happens. These are the times you face bigger-than-expected bills, but having an emergency fund can make it easier. An emergency fund is money kept aside in case there are emergencies or problems in the future. Now, listen! An emergency fund isn’t for your everyday needs or special wants, so leave your sinful indulgences out of it, and no! flash sales are not emergencies either. We partnered with FSDH Asset Management Ltd to bring you this guide to help you understand why you need to have an emergency fund and how to start building up your emergency fund(s). [bctt tweet=”Having an emergency fund prepares you for the unexpected expenses yet to come – @fsdhcoralfunds” username=”SheLeadsAfrica”] Topics this guide will cover: What is an emergency fund? How much money should you have in an emergency fund? The difference between emergency funds and investments Ways to set aside emergency funds After reading this guide, you would be one step closer to achieving your financial goals. If you want to keep slaying in your finances, be sure to read up on our previous quick maths series, you’ll be glad you did! FSDH ASSET MANAGEMENT LTD – FSDH AM is a wholly owned subsidiary of FSDH Merchant Bank Limited. They are one of Nigeria’s leading asset management and financial advisory firm. FSDH AM is versatile in financial transactions and investment strategies that meet the need of investors in an emerging economy like Nigeria. They recognize that today’s investors need the services of dedicated and expert professionals to provide them with intelligent investment counsel. Therefore, their strategies are dedicated to preserving investors’ wealth while maximizing the value that they receive. Once you’re through with this guide, visit FSDH Asset Management Ltd to know more and get all your pressing questions answered. Getting access to this guide is easy: just fill out the form below to join our community and get access to this guide. This is the final part of our series but you can get all three series here. By joining our community, you also get to enjoy our AWESOME weekly content as well.
Quick Maths (3): How to use your salary/business net income with FSDH Asset Management
Having a money moves mindset means thinking big when it comes to your finances. Welcome to the third part of our Quick Maths series where we’ll be giving you the lowdown of how to master your personal finances in simple ways. We’ve talked about how to generate income to start your business, and how to diversify your funds (even as a low-income earner), now its time to dive even deeper. So… you’ve received that alert now and paid all your bills. What do you do with the rest o the money? Cash out? Call up your girls for a breezy weekend? Nah girl, you need to take a step back, there are more pressing issues. As a career or businesswoman, it’s important to know your bottom line and use it wisely. Your bottom line is what remains after you have removed all expenses from your income. What does your account balance look like after deducting expenses? Is it smiling back at you? Now ask yourself, have you thought of using your last bottom line to increase your next bottom line? We partnered with FSDH Asset Management Ltd to bring you this guide to help you understand ways to use your business net income, known as “bottom line” to your advantage. [bctt tweet=”When you really need to know how well your business/finances are doing, check your bottom line – @fsdhcoralfunds” username=”SheLeadsAfrica”] Topics this guide will cover: Bottom line – what it means, why it is important and how to make it work for you. What you can do with your bottom line – how to improve your finances by using your bottom line wisely. Figuring out how to make your bottom line work for you might seem difficult, but we are here to make it easier for you. We’ve gotcha, boo! After reading this guide, you’ll understand how to manage your income better and use it to get more resources to keep increasing your bottom line. You’ll also learn to track your spending and get excited about checking your accounts. If you want to keep learning ways to grow your money significantly over time, you shouldn’t miss the next guide because, with every guide, the lessons get deeper. FSDH ASSET MANAGEMENT LTD – FSDH AM is a wholly owned subsidiary of FSDH Merchant Bank Limited. They are one of Nigeria’s leading asset management and financial advisory firm. FSDH AM is versatile in financial transactions and investment strategies that meet the need of investors in an emerging economy like Nigeria. They recognize that today’s investors need the services of dedicated and expert professionals to provide them with intelligent investment counsel. Therefore, their strategies are dedicated to preserving investors’ wealth while maximizing the value that they receive. Once you’re through with this guide, visit FSDH Asset Management Ltd to know more and get all your pressing questions answered. Getting access to this guide is easy: just fill out the form below to join our community and get access to this guide, remember this is only part 3, there’s more to come – so stay updated. By joining our community, you also get to enjoy our AWESOME weekly content as well.
Chichi Equomah: Your experiences in the corporate world are relevant in your journey as an entrepreneur.
Entrepreneurship seems to be the new career wave. Do you agree? More folks are beginning to quit their corporate work to own their dreams, become their own bosses, and above all, do the things they love! This is particularly true of ladies who are brave enough to quit their job for their dream jobs. Chichi Equomah is one such lady. Chichi Equomah, now Chichi Yakubu is the CEO of NyoNyo Essentials, a food brand that celebrates Ghanaian food in style! Just google the top eateries to look out for in Ghana and NyoNyo Essentials is definitely one to pop up. From the humble beginnings of a food catering service, Nyonyo has expanded to a restaurant and the corporate go-to food services firm in the industry within a span of 3 years. Their client portfolio is already impressive, having catered to clients such as MTN Ghana, Cummins Ghana, National Petroleum Authority, Eische Life, Ghana Water Company, EIB Group of Companies and Cocobod to name a few– and with the recent opening of a restaurant, one can only imagine the way to the top. As an erstwhile HR practitioner at TNS, a multinational market research company, Chichi leveraged on her skills in communication and project management, and her lifelong passion for cooking and creating to develop NyoNyo Essentials. But that can’t be all. We caught up with Chichi to tell us about the relevance of her former traditional corporate jobs in her day to day running of NyoNyo Essentials. She talked about the lessons she learned and what existing and future SLAyers can pick up from their existing jobs before they make that full time transition into entrepreneurship. The mastermind behind the meals: How did the story of Chichi and NyoNyo Essentials begin? The story of NyoNyo began with my mother. My mother is an amazing cook, and she owned a thriving food business. I picked up after her when it came to cooking and I am a foodie too, so naturally I also wanted to venture into the catering industry. I grew up determined to start a restaurant, but life happened and it became a dream deferred. In 2014, I felt the inkling to pursue this dream again. I took some time off social media to lose weight, rebrand myself and strategize for this dream, and a year later, NyoNyo Essentials was born. How did you know the time was right to leave your job and fully invest yourself in NyoNyo Essentials? It was a rather gradual process. I worked full time at TNS at the time, when I started this food business. I spent my spare time catering to NyoNyo, but the business was growing bigger by the day mainly because of our social media marketing and excellent recommendations. It was becoming challenging to adequately balance the two. So one day after careful consideration, I packed my bag and baggage and decided to fully dedicate myself to NyoNyo Essentials. I have never looked back. There comes a point in life where you really have to decide what you want to pursue. It’s a decision you can only hold on for so long, but deep inside you know what your guts want, what you are yearning for and what fuels your passion, and eventually, you will have to choose. And I did. Looking back, what are the top 3 lessons you have learned from your roles in the traditional corporate world that have proved useful today? I spent four to five years in typical 8-5 jobs and I feel that’s enough for me to have pursued my dream now. My time and experience I garnered there are still very relevant and extremely beneficial to what I do today. The first thing I learned was to be accountable to a superior. I strongly believe that everybody has to be accountable to someone; accountability makes you upright and productive. I have also come to fully appreciate some other attitudes I learned during such time. [bctt tweet=”Be conscious of your time. It’s a priceless gift – Chichi of @NyoNyogh” username=”SheLeadsAfrica”] I learned how to be punctual. From reporting to work on time and managing my work schedules, I learned how to be consistent with my time and also manage it efficiently so that I deliver on tasks promptly. Today, it’s one key trait that drives NyoNyo Essentials and how we operate. I still work at Nyonyo Essentials as though I am still being monitored by a superior and I encourage my staff to also work in the same vein. If we have a delivery at 2 pm, and you show up even 15 minutes late, your client is not going to be pleased. Besides, we deal with food so soothing a hungry and an angry client is double the work. [bctt tweet=”Another big lesson for me is that we are all replaceable, don’t get too comfortable – Chichi of @NyoNyogh ” username=”SheLeadsAfrica”] I am not the only employee at work. If I goof today, I am replaceable. If I make a big blunder, I can be replaced easily. The question that makes the difference is that what am I doing to be excellent and to constantly upgrade myself? This is same for Nyonyo Essentials. We are not the only one in Ghana’s culinary space- there are others chasing their dreams like just ours. This is why we are always challenged to be better with our food and our customer service. It also spurs me on to continuously set milestones for Nyonyo and find answers to this burning question at all times. “What can I do to make the NyoNyo brand relevant to our customers always?” [bctt tweet=”You can only do so much. Learn to delegate – Chichi of @NyoNyogh” username=”SheLeadsAfrica”] Before entering the corporate workforce, I found it difficult to ask others to assist me with basic tasks. The one thing I learned while working was that there is always a lot on my plate and I couldn’t do it alone no matter how hard I tried to multi-task. We work in teams, and it is
CHRISTABEL ALTRAIDE: My passion for the environment and recycling made me win the crown
Christabel Altraide is from Port Harcourt City Nigeria. She is a graduate of Computer Science. Her passion for pageantry and beauty has won her several awards including the Face of Port Harcourt City 2016/2017. Christabel started RECYCLEPH as a pet project during her reign as Face of Port Harcourt she realized she was passionate about recycling and so decided to make it a household name. RECYCLEPH has a global vision to recycle waste materials into useful household materials for the local market. The brand also sensitizes students in school about the importance of recycling. Christabel Altraide won the Tedx Port Harcourt idea search 2017. She has also been recognized as one of 25 under 30 young leaders in Port Harcourt. In this interview, Christabel talks about her projects with RECYCLEPH and how she started her business. [bctt tweet=”A lot of people do not know that waste was useful – Christabel Altraide” username=”SheLeadsAfrica”] How did you start caring for the environment? After my studies in the Benin Republic, I came back to Nigeria for the recommended National Youth Service in Nigeria. I worked as an administrative officer at the Nigerian Air Force Mobility Command. Eventually, I got tired of sitting all day in the office, so I volunteered with my friend who was working on a personal project. We came up with ideas and we drew up proposals. It was taking me out of the office and I enjoyed it. I met several people, we had a lot of support in Yenegoa since we were Corp members. We organized clean up at Centers for Disease Control (CDC) and we did school sensitization. When we finished our service year, we received the honorarium award for the best community development project from Abuja. Why did you go into Beauty Pageantry? In a bid to carry on the projects from Yenegoa to my city, I contested for the Face of Port Harcourt City. I presented this project as a pet project. It was highly appreciated, and this passion was one major factor that made me win the crown of Face of Port Harcourt City in 2016. Tell us about your Organization RECYCLEPH RECYCLEPH is an Eco-friendly organization. Everything Eco-friendly is what we portray, from awareness program to waste creation is what we do. We carry out sensitization campaign, cleanup activities, up till recycling, that is sustainable waste management. RECYCLEPH also has a charity arm that encourages people to give back their re-useable materials and we give it to charity. We provide internally displaced persons to these materials and visit motherless babies homes and prisons. Ultimately we want to be able to go through the whole process of recycling. It’s a very capital intensive sector of waste management because we need the machine and workforce, everything we are doing now is geared to the point where we are able to get that equipment and gather investors. You visit schools for sensitization and environmental awareness, what has the progress been so far? We started going to schools in July 2017, so far we have sixteen environment and recycling clubs in sixteen schools in Port Harcourt. The numbers are so because we do not want to put up clubs in schools and leave them hanging, due to sustainability. We want to monitor their progress and carry them along in every project we’re working on. So far, we’ve been able to build their minds to begin to focus on environmental issues and think up solutions. As we proceed we’ll be able to add more schools until we have a high profile impact value. As a non-profit Organization, how do you raise funds? There are organizations that are put up to provide sponsorships for projects like what we do. They Support us. We also get support from environmentally conscious individuals. We approach businesses and brands who want to put themselves in a good light. For sensitization, we don’t get to spend a lot of money since a lot of people volunteer. We cover our basic expenses like online fliers and banners through the waste we collect from schools and hotels. RECYCLEPH acts as middlemen to dispose of their trash and plastics to recycling companies in Lagos. This fund though quite low covers for our basic expenditures. [bctt tweet=”People are amazed at the initiative I have taken to do something about my city – Christabel Altraide” username=”SheLeadsAfrica”] So far what impact has your organization created in your city? When we started, a lot of people did not know that waste was useful, now people pick up plastics. There are businesses in that line already. Since we started we have been able to bring to light the endless benefits of recycling. The government has been gone to stir development towards waste management because we’ve been hammering on it. We decided not to focus on the problems but the solutions, so we started doing what we can. It’s working because people have started asking more questions about the environment and making an investment in that line. Organizations that only used to warn against littering ane now asking telling people not to litter because waste is useful. As a beauty Queen, what’s the perception of people seeing you in the waste management industry? Positive! It is one of the things that have kept me going. People have supported me financially and otherwise. It is not a conventional thing to find a young beautiful girl in my city making a change in this area. They see a young woman that is making a name for herself, and they are surprised that there are ladies like me in the city. People are amazed at the initiative I have taken to do something about my city and not just anything but something extra. Indeed it has been humbling to see people contribute in several ways to RECYCLEPH. What has been the most fulfilling part of your journey as a social entrepreneur I really can’t say. A lot has