Nothabo Ncube: You are bigger than your surroundings
When Nothabo Ncube was only 14 years years old, her mother died in a tragic road accident. Before she died, Nothabo had made a promise that she would become a doctor. 15 years later, Nothabo is not only a doctor, but she is also a consciousness speaker and entrepreneur featured on TEDx. Her journey to becoming a doctor was not easy. After joining her dad in Canada, Nothabo lived in the projects which were subjected to high crime rates, prostitution, and drug dealing. In order to survive, Nothabo had to listen to a deep voice within herself that told her she was more than her environment and she will rise through it. Looking back at her journey, Nothabo concludes that every moment was important as it revealed to her what her purpose was. Now she lives her life inspiring and helping other women find themselves. In this interview, Nothabo talks about her mentorship program – Esther. What projects are you involved in at the moment In August 2017, I launched an online mentorship program for young women. The program called Esther’s Mentorship aims to assist women to win back their power, settles into their true selves, realize their potential and be the best of who God created them to be. I use my personal experiences and testimonies to empower and assist women to realize that it doesn’t matter where one has been. That through their broken pieces, there is hope at the end of the tunnel and God can use their pain. Before I always played victim to my journey and it took time to get to a place where I started seeing things differently. Now I understand that some of the things that happened were launching me into my purpose. Therefore it is my intention to be a medium, a voice, a source of guidance to enable the mentees to see through their pain. Why did you name it Esther? While speaking at an event in South Africa, one of the speakers took an interest in me. We began talking about my life’s journey, my vision and plan for the future. I told her about the mentorship program and she suggested that I call it Esther. Upon return, during a conversation with my spiritual mother, she said I reminded her of Esther. As if this was not confirmation enough, I then decided to name it Esther because we are raising queens. How is the mentorship structured? The mentorship runs every Sunday for 30 minutes, in one on one sessions. As we have women from different parts such as Zimbabwe, USA, Canada and South Africa, we needed a day where everyone would be easily available. During the mentoring session, I help women structure their goals and create guidelines on how best to move on their journey. I aim to empower the young women and open them up to a different sphere of who they are. What are your 5-year plans for the Esther Program? Currently, we have one on one mentorship sessions. However, in the future, I would want the girls in Zimbabwe to have meet up sessions at least once a month. This will help them in creating a platform where sisters come together and support each other. I also intend on having centers especially in the big cities and branching to the rural areas where I feel those in the rural areas need it the most. My intention is to build a community of sisterhood that reaches every girl that needs it. Tell us more about your TEDx Talks My friends have been very instrumental in my TEDx journey. My friend instigated my first TED talk in Canada. She submitted my story to the TEDx recruiters. They then interviewed me and asked me to share my story on their platform. My talk was titled: A inspirational Story of Hope, Faith, and Grace. Then again in Zimbabwe, another friend also submitted my name for the Bulawayo TEDx Talk. This talk was very historical as it what it the first time TEDx was being launched in Bulawayo. However, my first talk was what opened the door for other speaking engagements. Where does your inspiration come from? I think my inspiration stems from my own pain of not having had a mother figure. Growing up, I yearned for that backbone from someone I trusted. This wasn’t always the case but I had a few people that I was led to along my journey who have guided me. Driven by this, I would want to be that person to someone else. Which women have been the most influential in your life? Oprah Winfrey was very influential in my life. In 2011, I was looking for money to go to school and a friend of mine suggested I go on her site. There was nothing on scholarships or bursaries but what popped up was a box that said tell us your story –“you become what you believe”. I typed my story and put my cousin’s number as my contact details. They called her three times and she kept hanging up on them thinking it was a prank call. She eventually asked me about it and of course, I was shocked, “How does one hang up on Oprah? When Oprah calls, you answer!” Fortunately, they called again and I got to talk to Oprah. While I did not get money to go to her school, she told me of her journey from her childhood to where she was today. This truly encouraged me and made me change the way I perceived my journey. I started seeing my pain through a different lens. I started understanding that purpose was birthed by my pain. That’s when I knew I was called to speak. What advice would you give other young people in a context like Zimbabwe? Never allow your circumstances to define who you are, you are bigger than your surroundings. God is bigger than the current reality of what Zimbabwe is going through. When you tap into that
Olayinka Lawal: My Editing Experience Goes Well Beyond Grammar and Punctuation
Growing up, Olayinka Lawal absolutely loved reading. She would often choose reading over making new friends. In short, she was naturally drawn to the world of books. Her favorite classes were English and History and these developed her keen interest in historical narratives and writing. In her sophomore year, Olayinka embarked on a writing and editing venture as Editor-in-Chief of Idunnu Studios – a multicultural children’s content creator that celebrates diversity and girl power founded by Oladoyin Oladapo. To Olayinka, editing is about strategic conversations, consistency in tone, language, character, and authenticity. In this article, she discusses everything you need to know about being an editor. What is your process when editing? I usually edit in context. Well before the writers begin writing, I have strategic conversations with the founder to understand what we want our next set of books to demonstrate. These conversations guide my thoughts on the characters, their personalities, their talents, and the cultures we want to learn from them. Therefore, when the writers begin writing, we both have an expectation of what the books should be. Sometimes you find the characters are more colorful in either of our minds before it gets to the reading table. So then, we are either discovering a character or affirming their identity. If the character is not convincing enough, I engage the writer in readjusting the writing to communicate better. Therefore, my editing process goes well beyond grammar and punctuation. [bctt tweet=”When you write good quality content for an underrepresented community, the results will speak for themselves” username=”SheLeadsAfrica”] What do you look for when you are copy editing a story? Quality!. Authenticity, quality in the tone of its writing, and quality of grammar and punctuation use need to be factored into every story. Each of these is equally important for our target readers to take away from the story. Showcasing the story’s authenticity in an honest way is important for readers so that they do not leave with any misconceptions of the culture. As a result, how the story is written is very powerful and really guides me on what to look for in a piece of writing. As for choosing a topic, it often depends on the strategic vision of the company. We all have an array of groups we want to reach and we have to think about how and when to engage them. How do you measure the success of a content/story? In the editing process, the success of a story depends on how well it reflects a particular culture without coming off as either over-bearing or inauthentic. Post-publishing success really depends on how well the characters and stories are received. People tend to get excited about a particular culture because they can relate in one way or another. Ultimately though, the joy we see people have with the various characters and their support of the books through sales is the measure of success. So far, we have launched A (How to Arrange Your Azonto- Ghana), B (How to Beat the Bongos- Cuba), C (How to Crunch on a Cannoli- Italy), and D (How to Don a Dashiki- West Africa) and we will continue releasing two new letters every month. The response has been overwhelmingly positive thus far. I think when you write good quality content for an underrepresented community, the results will speak for themselves because this is not just something our community wants, it is something we need. What are the developmental concepts behind the AZ collection? After we launched our first collection, Girl to the World, we wanted to create a collection that would highlight as many cultures as possible. With “AZ, and Things in Between”, we were able to create a 26-storybook collection that celebrates 26 cultural phenomena in 26 different parts of the world. A-Z Collection is special because it quite literally teaches the reader how to do something from that culture. Our first book, How to Arrange Your Azonto, is a fun tutorial on the dance, but in showcasing the dance, we also showcase other elements of Ghanaian culture. How do you craft the mission of each collection and ensure the writing/illustration matches the mission? We identify needs within the field and tackle the ones we can fill. For the AZ Collection, we wanted to create something simple so that parents and educators could start introducing these cultural concepts to children as early as possible. For our activity books, we wanted to create something that would allow our readers to do the creating because we believed that there was a need for that. There is a specific style of illustration for each collection and we try to have the complexity match the age group and the depth of the story itself. The Girl to World series, for example, was illustrated in a very detailed manner because we wanted our readers to be fully transported to other countries. For the AZ collection, we created simple illustrations that focus on one piece of the culture throughout the book and make it easier for a toddler to grasp. Tell us how you design the books, the characters, and its aesthetic? We look at pictures, watch videos, and speak to people from that culture. We sketch ideas with our illustrators until we arrive at something that is representative enough of the people and the country that we are trying to depict. When we design the books, we just play around with the colors and fonts that match the illustrations and the mood of the story. What will kids take-away from the AZ Collection? I hope the AZ collection creates curiosity among toddlers. I hope they become curious about color and the ultimately begin to relate the excitement they get from the pictures with the excitement that comes with experiencing culture authentically. [bctt tweet=”As an editor, I interface with my writers frequently – Olayinka Lawal” username=”SheLeadsAfrica”] What are your strengths and weaknesses as an editor, and how do you turn your weaknesses into strengths? As an editor, I interface with my writers frequently (some of who are
Pamela Enyonu: Art Rights My World
Pamela Enyonu is a copywriter at ‘Aggrey and Clifford’ and an artist. She’s the kind of woman you want around when things get a little crazy. Something in her air, her manner of speaking, the bold look on her face, her stride…it all tells you that this is a woman who knows how to get things done. In her art, she bares her soul and isn’t shy about it. You may choose to blush, look away or judge, it doesn’t matter. She’ll be too busy making important statements through her art to fit into those tiny boxes women are often placed into. What drives your passion for art? Art is my center, my clarity, and my god. When I do art, the world rights itself. I am driven by stories. My art is a re-imagination of my and the stories of those around me. I am inspired by stories of triumph and self – empowerment. Where did your artistic journey begin and how has it evolved since? My artistic journey began when I was about 8 or 9 years when I made the decision to do art in primary 4. I vividly remember drawing a yam and finding it so easy and from then onwards, I never looked back. I went to art school at Kyambogo University, majoring in printmaking and multi-media crafts elements. This has somehow found its way into my crafts. During my journey, there are times when I have deviated from my path, however, I have always found my way to the things I love. Could you describe your artistic process? For a long time, my process was pretty organic. However, these days I have deliberate plans, reading, collecting and educating myself on the stories I want to tell. I use words and photography a lot in my work. My process begins with composing the narrative before I begin making the art. I then keep adding layers as my point of view gets clearer. For me, it’s important that my message is clear despite all the multi-layered looks. I am currently acquainting myself with the more abstract thought processes and I have to admit, this is alien territory for me. I am hoping to produce more abstract work in the future. How can African artists protect their art? Africa is a vast continent that has inspired a lot of ideas at home and beyond. As African artists, you always run the risk of your work being misinterpreted. I don’t think it’s something we can control. However, we can perhaps get ideas from other industries that successfully manage to protect their work. For example, coders sign their work through embedding unique codes that only them can interpret. Perhaps, as artists, we can begin using tech to protect our work. Other than that, I think documenting your work and having a good lawyer’s number on speed dial should help. What do you think will take for African art to gain as much appreciation as say European art? We need to educate people on how to appreciate art. Unlike music where the beat just takes you, art is deliberate. You must immerse yourself in the art and the artists, learning their motivations, their ethos etc. That way you will gain a unique appreciation. I think schools should be involved in the arts, arranging tours to galleries and meeting the artists etc. There should a deliberate effort to groom a culture of going to art places. Everyone should visit a gallery at least once a month. If you could creatively collaborate with any artist in the world, who would it be and why? Liberian-American artist Lina Viktor Iris and Lady Skollie from South African. Lina inspires my desire to ascend as a mixed media photographic artist. Her work evokes a sense of reverence and worship. Lady Skollie, on the other hand, appeals to the rebel in me. Her work is thought-provoking in completely unexpected ways. I also like that she draws her inspiration and style from her Khoisan heritage. It’s empowering to embrace our narratives with no apologies. What does the future look like for Pamela Enyonu? All I want to do is make good art, turn into a competent carpenter and teach for rest of my life. Everything else will be a bonus. Would you like to get featured on our Facebook page? Click here to share your story with us.
Babalwa Fatyi: Serving my Purpose with my many hats on
Meet Babalwa Fatyi the South African Environmental Scientist who is a wife, mother, poet, author. She is also the managing director for Myezo Environmental Management Services Consulting company, Myezo growth and development institute, and co-owner of the ZenQ fashion line. In recognition of her outstanding contribution towards the development of the economy, Babalwa has been awarded various accolades. She won the Standard Bank 2016 Woman Entrepreneur of the Year in 2015, and in 2016, she won the Most Influential Woman in Business and Government Award. What factors have helped you achieve as much as you have? The biggest factor that has contributed towards my success is not contradicting who I am. I aim to produce outputs that are authentic. My outputs should be aligned with my inner being and bring me peace. To ensure this, I’ve made sure that I understand my purpose and that I align my goals with that purpose. That way when I’m faced with challenges, I am strengthened by focusing on my purpose which God revealed to me. Therefore, when I feel out of tune with what I need to do, I talk to friends and to God. They remind me of purpose and keep me on track. Secondly, I am driven by serving others. I see my gifts and talents as a means to achieve greatness. You wear many hats, tell us your secret ingredient for achieving it all. The things that I do revolve around my core and serve my purpose. My responsibility revolves around showing gratitude and taking care of the environment that has been entrusted unto us. Poetry allows me to respect and feed my soul, by nourishing it. My ZenQ clothing line in an expression of my artistic creativity through clothes. I believe clothes can reflect the essence of who we are. They can show how we feel as well as how we wish to be viewed. All these different things are just a tangible expression of who I am. My gifts and talents, which are given to me, to fulfill my role as an environmental ambassador and a steward. So I do not wear many hats but I wear one hat: I wear me. What led you publishing your poetry book “Greetings from My Core”? Poetry to me is an expression of who I am and a conduit through which I could find my voice and reach out to others and request them to engage with me on some of the matters that affect our society. Through poetry, I could share my authenticity, experiences and love my surroundings, including its beautiful diverse people I encounter, who inspire me or bring life to those experiences. This enables me to be more conscious and is also an opportunity for me to give reverence to God. What can you tell us about your company – Myezo Environmental Management Services consulting? At Myezo, we seek to serve the environment, communities, and developers through guidance on how to best take care of the land we have. We help developers with regulations and assessing the impact of developments on both the land and the communities. Through our work, we learn’t that our solutions must be tested by our clients who are our partners. As respect, empathy and listening to others are key in what we do, we must incorporate all the diverse views we face. How has Myezo developed in terms of creating jobs? Our greatest strength is our heart for youth and solidarity to the challenges our country face in terms of unemployment and poverty alleviation. We aim to bring to life the National Development Plan goals by playing a role within our areas of influence and capacity. Through providing a platform, we’ve helped youth penetrate into the job market and therefore provided them with the needed resources to improve their lives and their families. The youth were not only exposed to scientific knowledge but also to self-awareness, project management, and organizational skills among others. What does the Myezo Growth and Development Institute do? At this institute, we do coaching and mentoring through our collaborations with some universities. We contribute to ensuring that there are no wide gaps between what is taught at schools and what industries expect from graduates. Our other collaborations with other organizations include projects such as the Princess D Menstrual Cup. Through this, we hope to put girls back to school and not miss out on learning due to natural biological processes. This is aligned with our environmental stewardship role as this cup reduces the sanitary pads that go to the landfill or medical waste disposal sites. Finally, together with the Tsogang Re Direng Youth Foundation, we empower girls with career selection decisions and also help connect them to skills development opportunities. These include skills such as events management of vintage recycling where they learn practical environment-friendly skills that generate income. What do you do to relax? I’m a very outdoor kind of person. So for fun, I take walks at the nature reserves around my neighborhood. This helps me find peace and tranquility in just giving my self-time to be alone at times and just recharge. I also believe in being spiritually fed and therefore fellowship with other believers. Other than this, I spend time with my husband, family, friends. Listening to the sound of my kid’s laughter and running around brings joy to my life.
Francisca Ogunlade: My Scars are My Strength
Francisca Onyinye Ogunlade is a car crash survivor who decided to make her second chance at life very impactful and interesting. She is also known as the “Side Business Queen” because she helps corporate employees leverage their strength to start and grow a profitable side business in 90 days or less. She is a banker with 12 years experience, a founder of an event tech company and a business coach. In this interview with Francisca, she talks about surviving a car crash, and how she got into the business of event planning and management. [bctt tweet=”Your location should not be a hindrance to your dreams. The internet has made life easy” username=”SheLeadsAfrica”] Having being involved in a car crash, what impact did this have your life and business? The car crash turned my whole life around. I had two fractures in one leg and also a cranial injury. As if that’s not enough, I had to carry my pregnancy to term on crutches and a cane. The biggest blow was that I lost the use of one eye – imagine having to be very careful when applying eyeliner because you only have one eye! This accident taught me that life and business are always full of twists and turns. Sometimes, you lose almost everything (like I almost lost my life) and you are left with deciding either to remain conquered or rise up to fight the storm. For me, I chose to live and live well. I charge you to do same. From your experience, how can young women maximize their locations? On July 16, 2017, I changed the narration of the events and wedding industry in the Southwest of Nigeria. My team and I planned and hosted a beauty and bride exhibition, and this event has created so much ripple effect within and outside the many states in Nigeria. The interesting thing about launching out from your location is that you are probably one of the few people with that idea and boom, you are in the limelight. In the last year too, I created Nigeria’s first events budgeting app on the Google play store (Eftinzz Events and Budget Planner). All this taught me that your location should not be a hindrance to your dreams. The internet has made life easy. Make your dream clear enough and your location will be your Launchpad. How do you create a balance between your day job and your business? I must confess that this has not been a box of chocolate. I had to identify my support system and carry them along with my plans. They are a part of life. On my part, I had to make some sacrifices which include reducing my social life. Unfortunately, I lost some few friends who couldn’t understand the new direction I was going but we are now on the same page. What are some key lessons from your journey you’d like others to learn from? I could never have imagined that I would go through some of the things that I have been through. However, through every experience I learned the following lessons: Your scars are your strength Your dreams are valid You must be crazy enough to believe in your craze You are human – it’s okay to ask for help What advice can you give young ladies building their careers or businesses? I won’t tell you it will be easy because it won’t be. But the good thing is, even if it is easy, you can do it. Be true to yourself. Never be scared to dream and make sure you live an enjoyable life because your dreams are valid. If you’d like to get featured on our Facebook page, click here to share your story with us.tory here.
Rukky Esharegharan: I am redefining education in Nigeria
Rukky Esharegharan is an early childhood education expert and founder of The Teachers Hub and South Pacific Teachers Academy. This is an initiative she founded to help deal with the lack of skilled teachers in the Nigerian education sector. In less than two years since founding The Teachers hub, Rukky has grown its membership from 1 to 7500 members. She talks to us about her journey building the Nigerian education sector. How did your journey as an educator begin? I first began my journey 16 years ago as a nursery teaching assistant while I awaited my university admission. Initially, I wanted to be a doctor and later a writer. For my degree, I studied English and later published a series of short stories, wrote a novel and started a blog. Teaching was just something I did during the holidays to pass time. Our society does not promote teaching as a lucrative profession for high achievers, so even though I was great at teaching, I never thought of it as a prospective career. Two things changed me. Firstly, my quest to play an active role in my children’s lives led me to study more about early childhood care and education. Secondly, my teaching experience in a government secondary school in Warri, Delta State, opened my eyes to the decay in our education sector. When I met the children, something stirred up within me. Each day I would go home upset and worried about how unmotivated the senior secondary students were. I wanted to help these children but a 40-minute English lesson three times a week was not enough. Therefore, I decided to fully immerse myself in education. [bctt tweet=”I am redefining education in Nigeria, one teacher, one school owner, one parent at a time – Rukky Esharegharan” username=”SheLeadsAfrica”] Tell us about The Teachers Hub and the impact it is making I started ‘The Teachers’ Hub in December 2016 with a singular vision ”to equip parents and educators with 21st-century teaching skills.” Though we have schools for education, we lack skilled teachers. The Teacher’s Hub community was founded with the aim to network with, and helping other educators. In the past 8 months, I have trained over 350 educators (teachers, parents, school owners and consultants). The many testimonials have inspired me to keep going. A parent from one of my courses called me to say she had decided to become a full-time teacher after the training with me and I cried with joy. I am redefining education in Nigeria: one teacher, one school owner, one parent at a time. How has social media enabled you to grow The Teachers Hub brand and what makes it stand out? The Teachers’ Hub started as a Facebook group a while back, and we’ll be hosting our first of many Early Childhood Education Conference in April and May across 4 states (Abuja, Lagos, Port Harcourt, and Delta). Without social media, I won’t have come this far. I have people contact me from different parts of the world and that’s because of the power of social media. What makes The Teachers’ Hub stand out is that I give of myself so freely. When I first started, I had a dear friend call me to say ” Why are you sharing so much for free in your group?” She could not understand when I tried to tell her that I just wanted to help other educators find their way. [bctt tweet=”Without social media, I won’t have come this far – Rukky Esharegharan” username=”SheLeadsAfrica”] What advice can you give aspiring teacher being held back by the poor remuneration in Nigeria’s education sector? I like to say that ”teaching is a work of the heart.” Do it, not for the money, but for the love of our children, the love and future of our country. Only quality education can liberate us from the mess we face in our country. Make that sacrifice today so that our children will get a better future. Money is important because we all have needs. However, money is often the after effect of hard work, passion, dedication, personal development. Be the best teacher you possibly can be and the money will come. What difference did working with UNICEF make in your journey as an educationist? My current work with UNICEF has opened my eyes even more to the realities of the Nigerian education sector. When one is a teacher or even a school owner or consultant, they don’t fully grasp the decay or damage in the system, unless you have someone show you a bigger picture. UNICEF helped me look beyond the symptoms of our dysfunctional educational system to the root cause. And our team’s solution will address the root cause and not just the symptoms. It’s a very big project that would have a national impact. What lessons have you garnered from your entrepreneurial journey? I have learned that to be a successful entrepreneur, one must be passionate, committed, focused, hardworking, highly self-motivated and be a lifelong learner. Don’t be too quick to say I have arrived, no matter how good you are, because there is always something more to add, to learn, to be. There is this saying that a teacher’s reward is in heaven, what is your take on that? Yes, I believe the saying to be partly true because great teachers are like mothers: our love and commitment to the children can never be adequately compensated with material gains. While I will say yes we have a very big reward waiting for us in heaven, we can and should experience wealth in financial terms, also good health, peace, and satisfaction here on earth. All we need to do is work consistently on being the best versions of ourselves. [bctt tweet=”Don’t be too quick to say I have arrived, no matter how good you are” username=”SheLeadsAfrica”] If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Mavis Zaina: Slaying From accounting to agriculture
Mavis Zaina is a chartered accountant with over 8 years’ experience in strategic management, accounting and finance. But beyond her accountancy, Mavis is passionate about the agricultural value chain and its potentially high impact reach for poverty alleviation and development. Driven by this passion, Mavis founded Kanjadza Acres. Kanjadza Acres is an agricultural enterprise that grows fruits and vegetables together with employing 10 locals. Mavis’ overall aim is to become a world-class entity participating in the end to end agricultural value chain. Through this, she hopes to create jobs and wealth for her community and eventually Africa. What made you desire to start a business in agriculture? I have always been fascinated by the agricultural value and the impact and change it has on an economy and its people. Specifically, I decided to focus on horticulture because of its high productivity and value. With this passion, I launched my agribusiness journey. It has been quite exciting as the margins made are good and the products are often demanded and used daily in my community. How friendly is the Malawian business environment to young female horticulturists? I think the business environment is challenging. The value chain is highly informal so the hustle is real to find market information that drives production and this results in unpredictability. You have to be as strategic as possible and also very resilient and tough. Males dominate marketing and supply and many assume that as a young female, you are naive and vulnerable. I once harvested a lot of cassava, and cassava must be sold or processed the very day it’s harvested or it changes colour and customers shun it. I went to the market once I was done the harvesting. Knowing it was my first time, buyers undermined me and started changing the agreed prices. Refusing to bow down, I took a chance and went to offload at a new market. My risk paid off as I was able to sell all the cassavas. Although, since I stayed much later, I had to hire security as thieving gangs often disrupt women-led businesses. This is price men don’t have to pay. [bctt tweet=”My biggest mistake was doing too much too soon. I tried to build Rome in a day and lost money and time” username=”SheLeadsAfrica”] How can the business environment be improved for young entrepreneurs? For the business environment to improve, we need clear and functioning value chains and infrastructure. I also believe in mentorship and so having agribusiness incubators and accelerators is key. These two accompanied by financing options would really do wonders for the environment. Has collaborating worked for you? And why do you think it’s important for women? I love collaborating because synergies created through collaboration can be very transformative. But just like any worthwhile relationship, it requires a good amount of work to find good collaborative partners, not just because we are in the same field, or because we are friends. Collaboration should be done objectively and soberly. Otherwise, most end up in turmoil and discord. Are they any women that have helped you in your journey? I look up to many women in my life. My mother, for example, has provided me with the drive, determination and support system to be able to pursue my dreams. Another woman who supported me is Ngaba Chatata. As a fellow farmer, Ngaba has advised me on horticultural production. It was after I visited her farm that I realized she was living the life I wanted. This challenged me to go an start my own business. Overall, the women in my life have motivated me and provided me with a support system that has kept me going. They keep reminding me that with diligence and focus I will be successful. What mistakes did you make in business and how can other women avoid that? I made and still make lots of mistakes. They make me grow and redirect me. So first, realise that mistakes can be lessons. My biggest mistake was doing too much too soon. I tried to build Rome in a day and lost money and time. So learning to be patient and work one step at a time is one great lesson to learn. Secondly, it is important to draw up a plan, do research and map your journey. Although plans change, having one will grant you focus and purpose. With this, you will also be able to track progress. Lastly, stay in your lane. Do not compare yourself to others. Journeys differ and comparison has a way of killing off your motivation and making you ungrateful. [bctt tweet=”Work on your hustle and keep your eyes ahead. – Mavis-Zaina Kanjadza” username=”SheLeadsAfrica”] Any final words to our Motherland moguls? Find out what you want to do and do it. Know your purpose and pursue it militantly. You can do anything but only with clarity of purpose and hard work. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Kelechi Udoagwu: Moving Fast and Breaking Things
From Tinsel to Technology. Kelechi is changing the narrative of African women in the tech world. Kelechi Udoagwu is an Accra-based Nigerian tech entrepreneur/consultant, presenter, advocate, student, and writer. Up until 2017, she was the full-time communications director at MEST Africa. She is also the co-founder of Skrife and produces and hosts the web series- Tech Roundup with Bitnode. Her work revolves around empowering through mentorship, edutainment, speaking engagements, multimedia content, and connecting to new opportunities. In this interview, she talks to us about her growing passion for technology and the need to empower more women and girls to venture into the tech industry. You’ve switched your career many times. What inspired your journey? It’s always interesting to be reminded of how varied my career has been. For me, it’s all been work, work, work – the different ways I earn money and contribute to the world. I started modeling while I was in the university. It was just for fun at first, then I graduated and focused on it full-time. That was when I got the Tinsel gig and I was fortunate to work with other big brands as well – Samsung, MTN, Haier Thermocool, Lipton, Vitafoam, and others. These early experiences prepared me for “adulting” as I learned to manage my money, deal with people from all walks of life and build a professional persona. After NYSC, I got my first 9-5 job as a Fashion Brand Manager but resigned after six months because it wasn’t very fulfilling. I then decided to explore a new industry. I was fascinated with tech entrepreneurship because it seemed like an easy way to make quick bucks. I got into tech in 2014. It’s been one of the best decisions I’ve made in my life yet. I love the industry, I love the variety and I love the fast pace. I worked as Head of Communications at MEST and founded my startup, Skrife in 2016. I also started creating multimedia – video and written – content – for brands, entrepreneurs, and thought leaders. [bctt tweet=”African women are a special breed. We do so much with a little and stay strong even when the shit hits the fan – @kelechiudoagwu” username=”SheLeadsAfrica”] What part do African girls play in the next generation of technology, and how can they harness these potentials? It’s time, however, that we stop limiting ourselves to manual labor and start working smarter. It’s time we leave what we’re used to and conquer new mountains. They say “when you educate a woman, you educate a whole community,”. Imagine what we can do for Africa if we join in the global progression and conversation around technology. We don’t all have to be programmers but we can all be a part of the industry. There are branding, marketing, HR, design, community management roles available. If we do this, the next generation of African women will have role models who look like them and they can build on what we started instead of starting from scratch like we are. How has your journey been moving into the tech space? My journey has been interesting. I’ve never been one to ask for permission to make a move and that has helped me navigate the various industries I’ve been in, especially tech where “move fast and break things” is a mantra. Now is the best time for us to be involved. The industry is welcoming and there are a lot of opportunities directed at women specifically. It’s not always going to be like this so it’s wise to take advantage now. What principles and work ethics have played a role in propelling you further in your career? My ability shake off rejection easily greatly helped my career. Believe me, I’ve been rejected a lot of times. I believe getting ahead is a numbers game and for every 100 no’s, there’s one yes that makes it all worth it. My entire life, not just career, revolves around keeping my word. If I say I’ll do it, I do it. If I’m not sure, I say I’ll get back to you and think about it some more. This has helped me a lot at work – keeps my mind clear, keeps me happy with the people I work with and also keeps them happy with me. Tell us about your new book ‘Living Everyday like its Saturday’. I’m super excited about it! I have had so many ideas for books to write but this is the most relevant to me and my audience at this time. The book will chronicle the lessons I’ve learned being a freelancer from Africa – how I structure my day, deal with clients around the world, brand myself, use technology, etc. I can promise everyone in advance there will be no fluff in this book; only hardcore, real life, actionable advice. As a creative, what impact does quality content have in telling the African story for mainstream media? When we started Skrife, our goal was to build a platform and writers’ community that is synonymous with quality. If a client ever complains about a job done via Skrife, we refund their money or rewrite it at no extra charge. Creating content is like real-time documentation of our everyday experiences and it can be the difference between an economy that prospers and one that fails. Every time you read a book that was written ages ago, you step into the mind of that person. With technology changing everything around us, it is very important that we document these early days so the next generation continues from where we stopped instead of starting all over. “To forget is to throw away.” Also by creating more positive content, we can change the narrative of Africa. We can stop close-minded and sheltered foreigners from thinking we don’t read books or use the internet. Chimamanda Adichie was recently asked if there are libraries in her country. [bctt tweet=” We stand on the shoulders of great men and women who have passed
Chidindu Mmadu-Okoli: Storytelling can Change your Business
Chidindu Mmadu-Okoli is a healthcare provider, content creator, and editor. She is the founder and chief storyteller of Story4Strategy. Story4Strategy is a small business borne out of the passion to help individuals and small businesses create the most compelling brand narratives that connect them with their target clients or ideal audiences. How did Story4Strategy originate? Story4Strategy did not come to me by chance. I was inspired by my various experiences from the 13 years where I worked as a secretary, writer, editor, PR officer, and as an inbound healthcare marketing executive. Currently, the business offers content creation, content editing and content marketing strategy services for individuals, startups and small businesses. [bctt tweet=”Until the lion learns to tell its stories, history will always glorify the hunter – African Proverb” username=”SheLeadsAfrica”] Why is storytelling a key component of business in today’s world? Any business currently operating without a storytelling strategy is like the lamp hidden under the table. The question is, how can any voiceless business make the desired impact? Any modern day business seeking to build visibility or awareness, influence, and profits must first connect to the minds of their ideal audiences. The only way to achieve this connection and to build customer-centered relationships is through genuine and persuasive brand narratives. How can our Motherland Moguls incorporate storytelling into their businesses to give them an edge? Africa’s history or backstory has propelled a lot of young women to fearlessly pursue lofty dreams that they are neither afraid of nor ashamed of. But, how do we validate these efforts Young women building great businesses on this continent should see business storytelling as the tool for showcasing Africa. They can use written, visual or spoken content with calls-to-action, to tell persuasive brand stories. Though, they have to ensure they develop a unique content strategy that aligns with their business goals. Secondly, through effective use of internet, social and traditional media, women can constantly connect, engage, convert and nurture potentials who will become loyal followers of their brands. Through all this, we inspire, educate and drive positive change. [bctt tweet=”Attention is the new currency. You have to tell it, to sell it – @iamchidindu” username=”SheLeadsAfrica”] Can storytelling be applied to young ladies building their careers? Of course, it can! In this day and age, where Thought Leadership is ever-thriving, young career women ought to see storytelling as a means to stand out. Also, young women growing in their careers have a lot of stories to tell based on their gifts, skill sets, knowledge, and experience. Therefore, storytelling becomes a wonderful tool for grooming other young women who want to follow their paths. As long as someone is telling stories that are connecting and helping people, they will always remain relevant. What careers can young women find in storytelling? Storytelling is broad. Business Storytelling and Content Marketing are just the tip of the iceberg. Most of these career paths are wrapped around (brand) journalism, mass communications, theatre and filmmaking, arts and literary studies, information and communication technology. Young women can then take up specific roles such as content creator, editor, speechwriter, graphic designer, film and even research writer among many others. These different roles allow them to solve problems and create value. What excites you about using storytelling as a strategy? The first thing that excites me is that storytelling is human. I do not need to go develop complex machines as well as specific instructions to give them. It’s a way to connect effortlessly with people and travels faster than formulas or data. Wrapping data in a story makes it easier for people to understand a difficult concept. After all, people think in stories and not figures. The great thing about storytelling it that it’s transgenerational. It’s a strategy that worked for our forefathers and still works in the business world. Businesses can use storytelling to change people’s attitudes about a product and even the culture. What advice would you give young women trying to carve a niche for themselves? Every dream is valid! You are the one who validates the dream. When you are persistent enough to begin producing results, others will then start to validate you. So, start small, aim limitlessly. Nothing good comes cheap. [bctt tweet=”If you show up to your life’s path, life will show up for you – @iamchidindu ” username=”SheLeadsAfrica”] Does the intersection of helping women live their best lives, and telling their stories through the media, events, technology, and data-driven thinking sound A++ to you? If so, think about joining us at the SLA HQ. See Job openings here.
Mmakgosi Tau: Choose a cause that is closest to your heart
Mmakgosi Ophadile Anita Tau is a performing, recording and literary arts specialist who recently released her poetry single titled “Popcorns.” She recorded a Jazz ensemble album in Pretoria, South Africa with “It Has to be Jazz,” in 2016. Mmakgosi is currently a scriptwriter for the ‘Colors’ Drama Series which is in production. Previously, she was the Head Scriptwriter for ‘Property 4U Television Show’. Mmakgosi also co-founded Sekei girls and MO Scripts which are both Arts activism organizations. As a mental health awareness advocate, Mmakgosi fuses performing arts and film to sensitize people on mental health issues and social concerns. She also has an annual show, “Mmakgosi Live,” which raises awareness and funds for her initiatives. Mmakgosi loves travelling, networking, experiencing different cultures and sharing her truth through film. Her passion has seen her perform across Botswana, Zambia, and South Africa. What led you to becoming a poet? Destiny! My life is a composition of God’s gifts bundled up to serve humanity. Poetry is a medium that has cultivated my oratory skills, boldness, creativity, confidence and mental agility. I perceive poetry as my springboard, a channel that has pieced together the fragments of my purpose in life. My first poem was published at the age of ten and I have never put the pen down since. Art is the truth that enables me to live through words and create works that change lives. In art, there is no oppression or grief. There is healing, power and although personal, art has a ripple effect of impacting other people’s lives. I survived and overcame bipolar and depression through writing. It is through writing that I have found my purpose in life. [bctt tweet=”Art has a ripple effect of impacting other people’s lives – Mmakgosi Tau” username=”SheLeadsAfrica”] Tell us about the social impact you’ve created through your work. My art is a healing platform for every unspoken emotion that my fellow countrymen have been subjected to. It’s a collage of different art forms that enable artists to collaborate and generate income as a united front. Being vocal about overcoming bipolar and depression has catapulted me to platforms that reach masses of people. People from all walks of life can relate to my experiences and draw inspiration to rise triumphantly in the midst of their trials. This has allowed me to encourage and counsel those I speak to about mental health. It has also sparked conversations about patients, the mental health care system and policy refinement. Have people been receptive to your art or work? Yes, I find that the years I’ve spent writing, reciting and dreaming were all building my audience. My storytelling comes in the form of various art mediums and which have pleased the souls they ministered to. My short films have received positive reviews, so has the “Words Unspoken,” album and my latest single “Popcorns.” I cherish everyone who has granted me the opportunity to take them on a journey with my mind and words powered by the Holy Spirit. What challenges have you faced in an industry that is not popular in regards to our context? Firstly, as a professional poet, I found my art used to cost me more than it made me. Though people love poetry, not all of them consider the depth of its monetary, social and holistic intrinsic value. As a tool for social advocacy, poetry is an art that attracts those waging wars on social ills. Despite not feeling the gender disparities in poetry, I realized that there were few women writers and directors in the film industry. I opted to study this course because I wanted to bridge the gap and influence more young women to pursue careers in filmmaking. Thirdly, creating awareness for mental health issues is difficult when there are financial limitations. There are not many corporate social investment policies that fund mental health campaigns and tours. What fears did you overcome to get into the business? Taking risks, which I now do almost daily Rigorous networking Bearing my scars in their nakedness to the world Not being able to spend time with my family What were your biggest regrets and biggest achievements? My biggest regret was not attending the five international invitations I received in 2017 to perform and facilities workshops. It moved me to realize that my work has captivated the hearts of art enthusiasts around the world. Yet, I learned to accept the things I cannot change, and when I don’t have the strength to do that, it’s God I look to. I am a firm believer in my intentional God and know that my life is ordered by His authority. My biggest achievement was my first ever live show held on 8th September 2017. For a long time, I organized shows for people, performed for various audiences yet never once held my own exclusive poetry show of this magnitude. It is my greatest achievement because it signified my evolution from being a poet combating social ills. Botswana’s Minister of Health and Wellness, Honorable Dorcas Makgato, officially launched me as a mental health activist. The show was a fusion of poetry, film, music, fine art and fashion. I collaborated with various artists of great repute. I also made powerful connections that relayed my intentions to the people I was born to serve. What advice would you give someone who wishes to venture into creative arts as a business? [bctt tweet=”Recognize your value, gifts and potential before you expect the world to do that – ” username=”SheLeadsAfrica”] Once you do, never sell yourself short for anything or anyone. Empower your mind, read and research about strategic tools that will position your brand purposively to your target audience. Don’t ever think like an artist when you handle business deals. I struggled with that for a while, when I had merchandise it always wound up as someone’s gift. Creativity is impulse and spirit oriented. What you give freely with your art is not a trait you need in your business. As a creative, choose a cause that is