SheaMoisture Spotlight on Hospitality Queen: Frances Omanukwue – CEO Pro Event Hostess Hub
SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skin care innovations. SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model. SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities. About Frances Omanukwue Frances N. Omanukwue has over seven years’ experience as an Event Hostess and Event Coordinator. She is also the author of “Becoming A Profitable Event Hostess” which is the first event hostess book in Nigeria. After seeing the potentials in the event hostess industry and how young ladies can maximize this opportunity to be financially independent while bridging the unemployment gap, she started empowering young ladies through event hostess jobs. To increase the number of young ladies who will benefit from this opportunity, Frances founded “The Pro Event Hostess Hub,” a social media platform to groom young ladies who will not only attain a level of financial independence but most importantly, will be hostesses that abide by the ethics of the industry. Recently, The Pro Event Hostess Hub was nominated amongst the top 15 Most Creative Businesses in Nigeria by Global Entrepreneurship Network-Nigeria. Frances interests range from entrepreneurship to volunteering. In her spare time, she loves to volunteer for many causes that cut across health and young women empowerment. Frances tells us more about how she started providing jobs and supporting young women in her community. Connect with Frances on her Website, Instagram, & Twitter… How I started thePro Event Hostess hub… After graduating from the university and not being able to find a job, coupled with encountering some financial challenges on the home front, I decided to look for ways to survive as well as support my family. At the time, I started working as an event hostess which is what most people refer to as an usher. As I grew in the industry irrespective of the setbacks, I observed how the money I earned over the years had helped my family especially my siblings in paying for tuition and fees, as well as sorting out their personal needs. With this realization, I started linking more young women within my community to event hostess jobs. Over time, they’d come to tell me how the opportunity had helped them to pay for school fees or sort their other financial challenges in school, learn a trade and are about to start a business. Seeing the difference it made in their lives, I decided to take it more seriously so that by doing so, I can help other young women irrespective of their location. How I’ve impacted my community since starting this business… So far, I’ve been able to link more than 100 young women to event hostess jobs which they have used to raise money to support themselves in school, learn skills and start businesses of their own. Some have also used this opportunity to learn skills that helped them get into corporate employment as well. 3 things I struggled with at the start of my business… Understanding how to structure the business: I struggled with this in the beginning but I started going for training and I have definitely gotten better since then. Training existing and new event hostesses: It wasn’t easy to convince them to go through the training process at first, but from the feedback and results of other ladies who have attended our training, others can now see the benefit of it. Business Acceptance: Initially, I struggled with convincing people to accept my brand. However, through constantly promoting our work, more people are starting to understand and value the importance and benefits of event hostessing. 3 interesting facts about myself… I am naturally an introvert but people think otherwise. I love driving and playing video games. Learning about new things excites me a lot. My fave skin, hair care product… Shea butter A message to SheaMoisture & She Leads Africa… I am really excited and grateful to She Leads Africa and SheaMoisture for providing a platform where women can showcase their businesses and how they impact their communities. You can find SheaMoisture products at Youtopia Beauty stores nationwide and on Jumia. Sponsored Post.
The Tech and STEM pioneer of Botswana
The goal is to have a national coding competition where all the students will come to Gaborone and showcase their projects. Captain Kgomotso Phatsima is best known in Botswana for her pioneering work as one of the few women pilots in the country. Her career began in the military, and she diligently worked her way up to becoming a real force to be reckoned with. Captain Phatsima’s work as a pilot and her passion for youth development led her to discover that there were very few girls who were adept at – or even interested in science, technology, engineering and mathematics (STEM) subjects, which are key for the aerodynamics space. Not only are STEM subjects integral for becoming a pilot, or engaging in the aerospace industry, they are also essential for the development of human capital and the future of business in Botswana, Africa, and the world. She founded the Dare to Dream Foundation (of which she is the President) in 2008 which deals with the advancement of youth, women and girls in STEM, aviation and aerospace as well as entrepreneurship development, with the intention to get young people interested in STEM-preneurship and the aviation and aerospace business. Connect with Kgomotso Phatsima and her business on social media. Why I founded Dare to Dream… When I was growing up, I never had the chance to sit like this with a pilot or get into an airplane until I had the chance to fly one. After I qualified as a pilot, I sat down and thought: ‘What can I do to give the upcoming generation – especially those who grew up in a village, like me – an opportunity to do that?’. I started Dare to Dream to give back to the community and to try and open up their eyes to opportunities that they wouldn’t otherwise be exposed to. On the ‘barrier’ to girls’ entry into STEM & traditionally ‘female/male-dominated’ subjects… I will talk about myself and my own experience here. When I told my parents that I want to fly and be a pilot, my mother said ‘In our time, a girl could never fly a plane. You cannot be a soldier!’ Sometimes it goes back to our upbringing and the culture. A girl must be domestic, and boys also have prescribed activities. So we separate ourselves from engaging in these things. The same mindset goes on to say that ‘Some things are hard, and are only for men’, like piloting or engineering. With some of our families, their backgrounds are what can hinder the involvement of girls in certain subjects and limit girls to certain careers. But as the times and technologies change, and with other women and organizations such as ours showing that it’s possible, there is more of an acceptance that you can be and do anything you want. Is Africa / Botswana in a good position to keep up with the world’s “breakneck’ speed? I think so because the demographic dividend of the youth in Africa indicates that young people make up most of Africa at 60 percent. I think that the whole of Africa is at a good advantage to participate in the technological changes that are taking place right now. There are a lot of young people who are interested in technology. I also think that Batswana are in a good position to take advantage of what is happening. We just need to channel the youth in the right direction to take advantage of the technological era, and prepare them for the Fourth Industrial Revolution (4IR) and the businesses of tomorrow, which will be different from the businesses of today. How Botswana (and Africa) can prepare for ‘The 4th Industrial Revolution (4IR)’… In other African countries such as Rwanda, you’ll find that coding and robotics are taught in schools and they are part of the curriculum. Recently, President Cyril Ramaphosa of South Africa stated that coding will be taught in schools. We in Botswana are a little slower in catching on to these developments. At Dare to Dream, we partnered with Airbus to sponsor 1,500 students across the country in rural places and trained them in robotics in order to prepare them for 4IR. It was also important that they know that there are careers in the aerospace industry that are STEM-related that they can take advantage of. We are looking forward to partnering with the Ministry of Education, but there have been some delays, which I hope will be overcome in the future. Dare to Dream’s most engaged stakeholders…so far… We have engaged Airbus and also partnered with Botswana Innovation Hub, the University of Botswana and Botswana International University for Science and Technology – BIUST. BIUST created an initiative to encourage young girls to get into STEM subjects because they realized that the number of girls applying for these subjects was low. They had called 100 girls from Central District schools to participate. We form partnerships with organizations with the same mandate as us. For example, Debswana is interested in the 4IR and getting young people engaged in it, so we have partnered with them and they have assisted us to roll out our programs. We have also done work with Major Blue Air, who own planes. The girls get a chance to get onto the planes, and I fly the children. It’s not just about STEM, it’s about exposing the girls to new experiences and igniting the passion within them. There are other organizations doing work in the same area, and we are looking forward to also having them on board. There is something very powerful about collaboration. We have also recently partnered with EcoNet, who have chosen me to lead the Youth Development Programme in coding and entrepreneurship. What we are doing differently is that we are teaching the kids how to code and build websites, but also entrepreneurship and leadership skills. We have enrolled the first 500 participants and we are starting in July this year. The role
SheaMoisture Spotlight On Award-Winning Midwife: Tolu Adeleke-Aire – CEO ToluTheMidwife
SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skin care innovations. SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model. SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities. About Tolu Adeleke-Aire Tolu Adeleke-Aire is the CEO and founder of ToluTheMidwife. She is an internationally trained, dual-qualified healthcare professional. Tolu is an accomplished senior midwife and nurse. Tolu has over ten years of clinical and management experience. She completed an MSc in Healthcare Management, after which she worked with the reputable UCL (Department of Nutrition). Tolu founded ToluTheMidwife to create a holistic experience for families. One that included preparing, supporting and empowering expectant parents as they transition to parenthood. She does this through evidence-based health education. One parent at a time, Tolu is living her business mantra, “save a mother, save a child, save a community.” To learn more about Tolu’s business and connect with her, visit her Website, Instagram, Twitter, and Youtube. ToluTheMidwife Healthcare Solutions, how did you start? I started ToluTheMidwife Healthcare Solutions (officially) in 2018. The aim is to prepare, support and empower expectant parents as they transition to parenthood through evidence-based health education. At ToluTheMidwife, we offer Antenatal Classes, Postnatal Classes, exclusive “With Woman” services and Dads Antenatal Classes #DadsAntenatalNg. Through effective health education, we can influence a positive change in health behaviors. This will drastically reduce Nigeria’s maternal and neonatal mortality rates. We truly believe that informed and empowered parents will Save a mother, Save a baby and Save a Community. What was your motivation? While still working in England, I visited Nigeria often because I always wanted to move back. So during one of these visits, I read an article about the atrocious maternal and neonatal mortality rates. I instantly became obsessed. That article made me struggle to understand why so many women die just because they are having a baby. On further research, I noted many women lack basic evidence-based health education. As a result, I created Tolu the Midwife to fill this gap, with the hopes of saving mothers, babies, and communities. What makes your brand stand out? I would say our dads antenatal classes, #DadsAntenatalNg. We are the first to incorporate antenatal classes for dads in Lagos and possibly Nigeria. Society expects men to understand the beautiful yet challenging changes that happen to women during pregnancy. To support their partners in labor and in the postnatal period. All that without being taught, educated, informed or even supported. This is grossly unfair, drives men away and generational patterns are subconsciously repeated. Our holistic approach covers the transition to parenthood right from conception for both men and women. Another thing we do is offer our couples, round the clock online maternity support through our exclusive “With Woman” packages. Couples feel very reassured knowing there is a midwife available to answer all their questions and alleviate any anxiety or refer them to the hospital (if required). Can you tell us one 1 to 3 things you struggled with as a business owner and how you overcame them? 1. Time management: I had a demanding full-time job and was starting a business in Nigeria. It was very challenging and I found no matter how hard I tried, the “naija factor” would disrupt my plans. I am currently working part-time, as this gives me enough time to focus on building ToluTheMidwife and The Maternity Hub (Nigeria). I am also able to attend various courses which have been extremely helpful in building my brand. 2. Funding: I was unable to secure a personal space as I had planned and this threw me out of sync. I froze the plans I had for the classes for a while. However, I am currently leasing spaces as required for my classes (pay-as-you-go) and this is working out really well. How have you managed to stay above the noise in this industry? As a brand new start-up, we are trying new and exclusive services such as dads antenatal classes and baby massage classes and evaluating the response we get from our clients. We also constantly monitor maternal needs and trends. Do you have a personal experience that taught you a business lesson? I didn’t consider the third party factor and it left me devastated at the start of my business. As an example, I write the handbooks for the classes and have them updated throughout the year. I gave the first book to a printer and I didn’t receive them on time for the very first class. It made me upset because when I did receive them, they were not fit for purpose. So when I updated the books again and sent them to the printer, I monitored every single step to avoid a repeat of what happened before. It was a really helpful learning experience for me because as a startup, I can’t afford to have a stain on my reputation, so I take all the necessary steps to ensure it doesn’t repeat itself. What impact have you made on your community since starting this business? I would say being able to make pregnant couples feel informed and empowered about their pregnancy, birthing options, and postnatal care. Most of them report feeling less anxious and worried because they know we are one call away. They also ask the midwives and doctors to complete all aspects of their antenatal check-up. The women have their personal antenatal
Young women should benefit from the growing impact investment market: Ujunwa Ojemeni
Ujunwa Ojemeni is a financing, business development and clean energy expert with experience in the areas of opportunity maturation, project financing and impact investing. She has been in the energy sector for over five years now. She was in project development for a while before transiting to impact investment. While in energy project development, she coordinated several gases and power development opportunities valued at approximately $300 Million. In energy impact investing, her work has involved working with partners to catalyze funding to the clean energy sector such as the $100Million Off-Grid Energy Access Fund (OGEF) along with the African Development Bank and others, as well as driving investments in and managing investments in various clean energy companies. She is currently working with project developers by structuring and arranging appropriate financing for their businesses, working with partners to deploy innovative energy solutions and providing long term strategic support to key energy enterprises. Tell us about some of your projects Earlier this year, I was selected as one of the 60 young African Clean Energy Leaders for the Open Power Africa 2019 program by Enel Foundation in collaboration with top African and Italian academic institutions. I was one of the 16 finalists of the program who proceeded to complete the final module of the fellowship based on the quality of our capstone projects. I also emerged as a finalist in the IFC Sustainability Exchange Ideas Contest for Youth Innovations 2019. To promote the participation of more women in the energy sector, I recently launched “The African Women in Energy Development Initiative – AWEDI Network”. It is the pioneer African organization focused on women across the entire energy value chain to offer mentorship, career sponsorship (acceleration), capacity building, and leadership training for women at all stages of their energy careers and for female students at the secondary and tertiary levels. I have always been passionate about helping SMEs to be successful and founded the “SME Transformation Project” through which I provide business advisory and funding to women-owned SMEs in low-income communities. I help them navigate through basic business challenges such as marketing and distributing channels, product line expansion, and most importantly, funding, which they have difficulties accessing from traditional financiers. In addition, I am a mentor at the Cherie Blaire Foundation where I provide support to women entrepreneurs to help them grow as they build their businesses in different parts of the world. Before all of these, I worked in the management consulting unit of KPMG where I focused on startup advisory and process improvement for such enterprises. Share your experience with female inclusion in the energy sector? In 2014, when I started my professional involvement in the energy sector, there were only 2 women on the team, and I was unclear how to navigate or how to find suitable mentors within or even outside the organization. Although the numbers are gradually improving as more attention is being given to the subject – more women are coming into the sector. However, if you look at the management of most companies, it is mostly dominated by men. In fact, although female representation is improving globally, it remains considerately low. In fortune 500 companies, only 6.6% of CEOs are female and 25.5% of board seats are held by women. This was one of my motivations to launch the African Women in Energy Development Initiative (AWEDI Network). Being a woman in any sector let alone a male-dominated sector is generally tough and there is still significant room for improvement to make it more conducive for women to thrive. As I always say, we are equal but different. Women are saddled with the responsibility of childbearing and a lot of times childbearing and home keeping. Issues such as not employing pregnant women or newly married women are really sad and worrying. Organizations are typically worried about the gaps caused by maternity leave but the evidence is clear that a diverse workforce is good for the bottom line. Furthermore, returning to work after maternity leave is not always smooth especially when you have been sidelined and not promoted along with your peers who may not even have performed as well as you. In some other organizations, there is no provision for things such as nursing rooms for nursing mothers. Another issue is the ‘flexible working myth’. Some organizations do not make any provisions for this, while others allow it in principle but in reality, it is difficult to utilize it as you might be considered unserious and penalized for it. As a society and as corporate bodies we must institute policies and implement the same to enable both men and women to perform optimally – paternity leave is still not taken seriously by many. What were your major challenges in the industry and how can African women manage it? One challenge is being undermined maybe because one is young. It is an interesting combination to be young as well as an African female committed to achieving big goals. Nevertheless, I believe that being an expert in your craft is most important and clearly demonstrating this expertise by being visible. At meetings, there is always something you can contribute – most times we know more than we realize. So I always encourage women to be bold and speak out more. In addition, we have to network sensibly; unfortunately, we usually do not have the luxury of time to attend all networking events due to other responsibilities but we should pick the most relevant events to attend. We should also network horizontally and vertically i.e. with our peers and with those in higher cadres. Another tricky challenge is finding the balance between being confident and people thinking you are self-promoting. I have learned to ignore any naysayers and self-promote because if you don’t talk about what you have done and what you are doing and keep waiting for someone else to notice you, you will be waiting a long time. So tell your managers what you have accomplished; share
Catherine Lesetedi: Botswana’s Boss Woman
Catherine Lesetedi is a graduate of Statistics from the University of Botswana. She has built a career in the insurance industry since she joined it in 1992. Currently, Catherine is the Group Chief Executive Officer of Botswana Insurance Holdings Limited (BIHL). She has built her career from scratch, and over the years, she has been adamant that adopting a flexible style of leadership is beneficial for leading an organization and getting the best out of her team. Her career so far… Looking at Lesetedi’s career, nothing about her story and her leadership principles and philosophies are ‘textbook’. Her style of leadership is pliable and acrobatic. It lends itself to whatever situation she and her team are in. She’s extremely driven, open and open-minded, preferring to lead from behind, pushing her team forward, encouraging their gifts and honoring their intellect, allowing them to innovate, to grow and give to the business what she cannot. Catherine maximizes on their strengths and makes sure that wherever there are gaps, there are people who are passionate, willing and able to execute and fill them. Her journey there… There is nothing predictable about Catherine Lesetedi. Even her choice of Statistics as a field to study at the University of Botswana (UB) was a bit of a wild card, even for her. She describes it saying, “when we were making choices about what to study at varsity, we didn’t really know much about careers, to be honest with you, I didn’t know anything about Statistics until I got to the Department of Student Placement at the Ministry of Education.” “I was late; my father and I had run out of fuel. By the time we arrived, I was out of breath, and I had forgotten my initial course choices. My brother, who I really admired, had studied Public Administration and Political Science, and that’s what I wanted.” “They said that that weird combination didn’t exist, and told me that I was going to do Statistics and Demography.” “If you think something is difficult, it becomes really difficult. If you think you can do it, sometimes you even surprise yourself.”– Catherine Lesetedi, CEO, BIHL Group Her life experiences… She studied Statistics at the University of Botswana, and even though her journey into that field was incidental, once there, she made the best of her situation, excelled and gleaned many things that she took forward with her into the rest of her life. Certain experiences and her mindset set the stage for her early career and propelled her forward. According to her, “in terms of decision-making, logical thinking, the confidence, and aptitude to learn; the program grounded me.” “I may not use the formulas every day, but there are skills that I gained that I apply on a daily basis, even if I don’t recognize that ‘this is Statistics.” The mathematical element empowered her to be able to engage with budgets and numbers, and not shy away from that aspect of whichever job she did. Her philosophies for life… All of the disciplines in the world are interrelated, so having a good understanding of what is going on across the board is beneficial for one; especially if a young woman wants to build herself up and build her career. This is something she practices herself because, throughout the course of her career, she has gradually improved upon her leadership skills, attending leadership courses and taking on the responsibility of self-improvement. Doing this has encouraged her to take a deeper look at herself; what drives her and pushes her beyond her own limitations. This outlook has put her in good stead as a leader, as someone who encourages others, ensuring that they are able to get the best out of what they need to do. As a mentor, both personally and professionally, the story that she tells, theexample that she sets, is one of “show up and do your best.” Ms. Lesetedi is big on recognizing talent and putting it to good use within the BIHL Group. These are some of the elements that make her up as a woman, as a leader, and these are some of the things that she has imparted to her mentees. Botswana is one of Africa’s success stories, from one of Africa’s poorest countries to a vibrant, developed, middle-income African state. Sponsored post
SheaMoisture Spotlight on Finance Queen: Anie Ufia – founder of Kolo Lagos
SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skin care innovations. SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model. SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities. About Anie Ufia 22-year old Ufia Aniebietabasi is the CEO and founder of Kolo Lagos. She is a Mass Communication graduate from the University of Lagos. After an experience where she was shocked to find out that she had no savings of her own in a bank or anywhere else, Anie made up her mind to create a system that will make savings fun and a priority for her. Seeing the immediate results it had on her finances, she was determined to help other young people like herself, take control of their finances. You are sure to either catch Anie preaching the gospel of financial freedom or on the lookout for opportunities with which she can drive social change. Connect with Anie and her business here Website, Instagram, Twitter Tell us about Kolo Lagos. Kolo Lagos is a proudly Nigerian brand that is passionate about bringing back the saving culture in a unique way. We aim to achieve this by encouraging people to save money in a piggy bank, popularly called “Kolo” in Nigeria. Our kolos are made from quality tested wood and specially handcrafted with love in Nigeria to help people curb overspending, grow a saving habit and stay disciplined while at it. How did you turn this habit into a business? I started Kolo Lagos during my final year at the University. I suddenly realized that I had zero savings, not in the bank or even in a piggy bank. This made me buy a piggy bank for myself and discipline myself to save money. I bought one from a carpenter that was introduced to me by a friend. Since it worked for me, I told my friends about it and everyone wanted a piggy bank so they could save money as well. That was how the journey began! Having a niche business, how do you make your brand stand out? At Kolo Lagos, our kolos are crafted and designed to promote the rich and beautiful culture in Nigeria and Africa. They have also added an innovative touch to an old approach of saving money which was used since the days of our forefathers. The reusability of our Kolos has also added a modern twist to it and is the ‘WOW’ factor that attracts our customers. Can you share with us 3 things you struggled with at the start of your business, and how you overcame them? The major challenge I struggled with at the start of my business was building brand loyalty. It was a new business and with the prevalence of online fraud, most people are scared to make a purchase from an online store. However, as the business grew, people began to trust us enough to refer us to friends and relatives. I have now moved from selling kolos to just friends and family but to people who discover us via the internet. Another big challenge I struggled with was finding artisans who knew their onions, could deliver neatly done jobs, and deliver them on time. I am glad that I have overcome that challenge since I have a particular one I now work with… Tell us about a personal experience that translated to a business lesson for you. My first business lesson was before I even began my business. I had given a fashion designer a fabric and style to make an outfit for me. I decided to come to get it at the allotted time the tailor gave me, but despite the sufficient time I gave, my dress wasn’t ready. It was quite annoying and frustrating, to say the least. So I took that lesson with me to Kolo Lagos when I started it. Working with artisans means that I constantly have to follow up, make calls and even go there physically if need be, just to ensure that everything is done well and on time. That experience stayed with me and has been a major lesson that has helped my business. What impact have you made in your community since starting your business? Since starting my business, I have impacted my community by speaking at workshops and seminars to both young and old people about money, and why it’s important to maintain a healthy saving lifestyle. What is your 2019 goal, and what have you done so far to achieve it? My goal for 2019 is to get more local distributors within Nigeria and at least one international distributor in order to achieve the goal of selling 2,000 kolos this year. I am currently speaking with someone who is interested in becoming an international distributor. Share with us 3 fun facts about yourself I love food. Food loves me. Food makes me happy. I know how to play drums. What’s your fave skin care routine? My skin care routine is done at night when I get to nicely cleanse my skin with my organic skin products, and prep for the night before going to bed. How do you feel about promoting your brand on She Leads Africa, courtesy of SheaMoisture? To be totally honest, I am still in utter shock even as I type this. I remember when I applied for it and a part of me
Five African Women in the Creative Industries You Should be Following On Instagram
The modern African woman is not just a doctor, lawyer or UN project manager. She is in true millennial style – an artist at heart, who crave side hustles that doubles as her creative outlets. More than ever, African women on the continent and of the diaspora are slaying roles in writing, art direction, creative marketing, architecture, and design. If you’re looking for jobs at agencies who work on projects that reflect your home or want to stay posted on artistic journeys in the continent’s creative hubs, keep reading this article. Asiyami Gold Asiyami Gold is one of the continent’s most notable Instagram influencer’s who is consistently revered in hundreds of comments for being authentic and inimitable in her storytelling as well as her work. Her personal storytelling does not hold an essentialist, romantic nor exotic gaze of the continent. Rather, everything she does, from her presets to her consulting, shows the continent the way it is— a mix of technological innovations and idiosyncratic socio-economies, with a shared political history. Gold is the Founder and CEO of the creative agency A Gold Studio and has worked with clients like Furla, Pantene, HERE map and Christian Cody. Amy Sall Amy Sall is the founder of digital magazine SUNU: forthcoming print and digital publication. Even before the launch of the Journal, Sall’s tens of thousands of Instagram followers have known her best for making pre-colonial and historic media (film, TV, photography, interviews, reports etc) from the continent accessible by sharing images and stories that scream “for us, by us and of us”—foreshadowing the meaning of “sunu”, the Wolof word for “our”. Chidera Eggerue AKA @theslumflower Chidera or @theslumflower is the award-winning author of the book What a Time to be Alone, a speaker, and an all round epicentre for inspiration, tough love and ultimately self-love. A few months ago, a friend of mine suggested that I follow @theslumflower on Instagram, and my life has never been the same since! Sis is all about being unapologetically self-loving, creative, independent and successful. If you want to write, design or create but you’re feeling like as an African woman, there are certain worries that you work through alone, then following @theslumflower will give you enough inspiration to turn your #hotgirlsummer into a #hotgirlyear. Mamy Tall Mamy Tall is a Senegalese powerhouse, an architect, a photographer, and art director whose work has been featured on Livingly and Le Petit Journal In December 2018, Tall’s art direction for the music video of Nix’s Highlander, won Video of the Year at the Galsen Hip Hop Awards. Mamy Tall’s instagram content is a mix of architectural design and inspiration, art direction, photography, fashion, a non-replicable tourist eye and all round African excellence. Nadia Marie Sasso Nadia Marie Sassois an unconventional digital storyteller from Sierra Leone based in Los Angeles. She often combines critical writing and research with digital media in film, music, and fashion. Named among Katie Couric’s “Next Generation of Female Leaders”. Sasso’s recent film Am I: Too African to be American or Too American to be African? has been featured on media platforms, such as Centric, Jet, The Huffington Post, Blavity, The ColorLines, OkayAfrica, Black Enterprise, and AfroPunk— and recognized by film festivals nationally and internationally. Sasso’s journey is one of triumph— one quick scroll through her IG, and you’re bound to overcome any mood you’re in and want to slay your start-up goals. Missed our Facebook Live on August 22nd on how to drive social change through your business/ Career? Click here to watch.
Yasmine Bilkis Ibrahim: No Act of Change is Small
Yasmine Bilkis Ibrahim is an educator, feminist, social entrepreneur, blogger, and podcaster. As an embodiment of all five, she believes in nurturing and stimulating young minds. Her philosophy is simple: no act of change is small; everyone has a role to play in their community. This is reflected in her social business Ori from Sierra Leone or Ori which manufactures unisex shea butter-based hair and body products infused with essential and carrier oil. This enterprise is set up mainly to support Girl Up Vine Club Sierra Leone where I serve as Founding Director since 2016. Her educational background is in French and Global health and she has spent the past 5 years teaching in Sierra Leone. She has been involved in education, civic engagement, girl empowerment, and agricultural projects. Yasmine loves writing, researching, photography, traveling, acting/playing drama games, watching movies and doing yoga. She speaks to SLA on her aspiration to expand Ori and grow Girl Up Vine Club Sierra Leone into a training center in West Africa for girl child capacity building. What motivated you to become a social entrepreneur? I didn’t actually plan or aspire to be an entrepreneur ever let alone become a social entrepreneur. When I left the United States in February 2014 and returned to Sierra Leone I didn’t have a job. After 3 months of job searching I found one at a school in June 2014, however, Ebola engulfed the nation and schools were shut down in July 2014 after a national emergency was declared by the then-president. During those 9-10 months of schools being closed, what saved me was private tutoring. I did that throughout and in April 2015 when the emergency was uplifted I started searching for formal employment and got a placement to commence September 2015. From September to December 2015 my tutoring “side hustle” grew and it surpassed my salary — it was then I took a calculated risk and decided to quit formal employment and grow this newfound business. I registered my tutoring/translation business as Mina Bilkis & Co in 2016 and started catering to teaching adults in the evenings who work in NGOs, offices and it expanded to private tuition classes as well. The proceeds of the tutoring business I reinvested in buying photography equipment and a camera (as I mentioned earlier, I love photography) and added the photography division to my business. In July 2017, I opened the shea butter business but at the time it was called Karité (French for shea butter) with the aim making it a social business so as to make Girl Up Vine Club Sierra Leone (which was founded in 2016) more sustainable and by designating 5% of our proceeds to Girl Up Vine Club Sierra Leone. However, in early 2018 I decided to shut down productions for 9 months. Upon further research, I discovered that the name Karité was already trademarked. So I went back to the drawing board and in October 2018 Ori was born. In March 2019 it was officially launched where our beneficiaries of Girl Up Vine Club Sierra Leone gave some of their testimonies of the program and how they have benefited from Girl Up Vine Club Sierra Leone. Returning to a harsh job market in 2014, this catapulted me into entrepreneurship, moreover living in such a astoundingly beautiful country yet endures so much pain and suffering and is victim to the paradox “resource curse”, I don’t see how one wouldn’t want to help and build your community in your own way. Tell us about your work with Girl Up Vine Club, and how it is impacting communities in Sierra Leone? Girl Up Vine Club Sierra Leone or Girl Up was founded in January 2016 and operates at the government-assisted secondary school called Vine Memorial Secondary School for Girls (VMSSG) in Freetown at the Junior Secondary School (JSS) (middle school) level targeting girls ages 11-17. We aim to promote the health, safety, leadership, and education of adolescent girls in Sierra Leone through community outreach, advocacy, and public speaking workshops. Our main projects are Menstrual Hygiene Management (MHM)/Sexual & Reproductive Health & Rights (SRHR), Digital Rights and Sexual & Gender-Based Violence (SGBV). We meet once a week for 90 minutes and discuss a topic of the week outlined in our monthly curriculum. Our topics stem from social issues ranging from mental health, peer pressure, self-care, health and body rights, and feminism. Every year the new girls (who get inducted at the start of every year) are given journals to log in their thoughts and are given assignments on a topic discussed or are asked to research new words or expressions. As English Language and speaking is an underlying issue for many, we do English classes often to strengthen their Grammar and Vocabulary so they are able to facilitate workshops or speak in public confidently in addition we offer internal public speaking and self-confidence building sessions. So far, our beneficiaries have facilitated workshops in Kambia Port Loko, Moyamba and other parts of the country sensitizing, educating and engaging different communities in the scope of our aforementioned projects. Do you have success stories of the girls that you’ve mentored so far? In my 2018 Tedx talk entitled “Creating Safe Spaces in the Global South”, I highlighted my work at Girl Up and our success stories and our beginnings and mentioned the following girls: Suad Baydoun Suad Baydoun served as the first President of Girl Up Vine Club Sierra Leone. I met Suad in October 2015 at the US Embassy when I was co-facilitating the International Day of the Girl Child. She was actually the reason why Girl Up was launched at her school. She was a Junior Secondary School student at the time preparing to take her middle school exam: Basic Education Certificate Examination (BECE) that upcoming academic year. Three years she has blossomed to socially driven and motivated young woman. She has now taken her West African Secondary School Certificate Examination (WASSCE) waiting for her results to go
Botswana’s Healing Guru
Mother Masire is a graduate of The University of Botswana, with a BA in Social Sciences, majoring in Sociology and Public Administration. She also did a number of developmental courses including brand and project management to support her marketing and advertising career. As one who is always willing to learn when interested in a subject matter she studied mindfulness over 10 years through online courses, attending seminars, workshops, training retreats etc. Her interest in mindfulness and its benefits grew over the years, so when Dr. Didi Bjorn approached her with the idea to start a sustainable development social enterprise, she jumped at the opportunity, and AfroBotho was born. AfroBotho is a skill-sharing service that fosters mental health and wellness for individuals, organizations, and communities in Africa and the world. Connect with Mother Masire and her business on her website and social media We believe if we are at our best emotionally and mentally we do the best for ourselves and families, workplace, communities, and our world. Why did you decide that there was a need for an organization like AfroBotho? The name AfroBotho was inspired by the African concept of Botho, a social contract of mutual respect, responsibility and accountability that members of society have towards each other. It defines a process for earning respect by first giving it, and to gain empowerment by empowering others. It is all about interconnectedness amongst all people with the realization that ‘I am because you are’. AfroBotho was the brainchild of Dr. Didi Bjorn. She felt that we had an aligned passion for issues of mental and emotional wellbeing and that with the combination of our skills we would be able to add value to our clients’ wellbeing. Dr. Didi Bjorn is a clinical psychologist with a specialization in Disaster Psychology from the University of South Dakota. It was there that she gained expertise in various disaster response and management techniques. During her college years, Didi volunteered at the American Red Cross and later participated in the disaster response following the September 11 World Trade Centre attacks. All those experiences prepared her for AfroBotho, where she seeks to extend all she learned by becoming a Botho Ambassador, healing and reconnecting humanity. As an ambitious, young career-driven Motswana I lived a very busy, unbalanced life when I was employed in corporate environments. Throughout my career I often found myself being the ‘default counselor’ for organizations I worked for. This was heavy for me because I was not a skilled psychologist, and got attached to what was shared with me. I wished for a retreat center within our country that would provide a safe healing space for those seeking reprieve and time out to reconnect with themselves. Dr. Didi Bjorn and I wanted to be the change we wished to see and started AfroBotho in order to share skills that empower people to find peace and harmonious interactions among each other. What are the benefits of mindfulness, and how is it beneficial in the workplace? Mindfulness is ‘present-focused consciousness’, a mental state achieved by focusing one’s awareness on the present moment, while calmly acknowledging and accepting one’s feelings, thoughts, bodily sensations, and the environment without judgment. It’s a state of awareness. Jon Kabat Zinn defines mindfulness as: “Paying attention; on purpose, in the present moment, and non-judgmentally. There are many overlaps between mindfulness and aspects of positive psychology as it applies to cognitive-behavioral therapies. In some of our training, we call ourselves ‘the why and how team’. Dr. Bjorn usually shares WHY people go through the emotions and mental challenges they experience and I share HOW they can access their personal grounding and calmness while they are going through them. Mindfulness can help to reduce stress, anxiety, and conflict, increase resilience and emotional intelligence while improving communication in the workplace. For leaders who are contemplating different strategies to help foster a healthier, happier and more productive workplace, I suggest that they incorporate mindfulness in their organizational culture. Some of the numerous benefits of mindfulness include; a more effective management style, creating a more positive work environment, stronger, healthier team dynamics, better manager-employee relationships, fewer rash decisions that can damage the business, and healthier strategies for preventing or addressing conflict when it comes up. According to a study conducted by The European Agency for Safety and Health at Work, more than half of the 550 million working days lost every year from absenteeism are stress-related. Further, 80 percent of employees report that they feel stress at work and need help learning how to manage it. What do your workshops/sessions entail? The way we work with our clients is not etched in stone. We are solution-based in our approach and always strive to get to the root cause of a problem before we even design a program. Each client program is personally designed for them. We believe you cannot prescribe without first identifying the challenge/issue. We have a program called ‘The pulse check’ which we usually start with before beginning any program. This is an exercise that helps individuals to look at their challenge from the inside out. The purpose thereof is to get a deep and clear understanding of our clients’ mental and emotional wellbeing. Once feelings and expressions of negativity have been clearly identified, we work together to actively begin the work of uprooting these often deeply embedded productivity killers. As the termination of the vicious cycle of blame, attack, and accusations toward self and others, as well as the need to constantly live in defence-mode, occurs and is replaced by an all-round healthier and balanced sense of being, they can be – and are – empowered to channel that positivity into their professional life and workplace. After the ‘pulse check,’ we start on a program that addresses the client’s desired objective. What is the future of the workplace, and what role does AfroBotho play in realizing it? The workplace environment as we know is evolving, just like every other aspect of our lives.
Navshika Beeharry: Adding accountability and value to foreign volunteering efforts in Africa
Navshika Beeharry is a British-Mauritian blogger, speaker, and interculturalist. She shares her experience of volunteering overseas and advocates for intercultural awareness to be at the heart of charity and aid efforts to improve foreign assistance in the motherland. In this article, she also provides consultancy for sustainability advice, strategy development and/or content creation. Shika, as she is fondly called, believes it is important for NGOs to develop empowering stories of self-managed income/resources to challenge the mindset that success derives from external donors as opposed to the people themselves. In 2015, when she returned home from a volunteer placement in Tanzania, she founded “Becoming Africquainted” as an initiative to candidly recounting the life-changing memories she made, including some difficult observations of when Western intercultural communication goes badly wrong. Since then, it has grown into a platform of its own that provides discussion and resources to all aspiring volunteers or expats, encouraging them to undertake their service overseas responsibly and respectfully. Shika on Intercultural Awareness For Shika, intercultural awareness is an unmissable step that any foreign volunteer must be willing to take to better know their own cultural limitations and how to healthily navigate new ones. However, this must be reciprocated by host communities within Africa too, by ensuring they take responsibility for their own narrative and how they wish for it to be told and remembered long after any volunteer exchange has ended. It will take time to help visitors to form new associations of Africa they see, but the benefits to sewing two-way intercultural connections are fruitful and increasingly necessary for the prosperity of the interconnected world we live in. To be a successful foreign volunteer, Shika believes it begins with an understanding of yourself / skillset and a genuine desire to be of service to someone. Such a person is often thought to be self-sacrificing with care for their wider community and an unrelenting passion to contribute to a cause bigger than themselves. However, to be able to add accountability and value to foreign volunteering efforts in Africa, one needs to; 1. Have a good knowledge of the country and organization whose aims you would like to champion. Each summer in Africa, this ‘higher cause’ has all too often displayed itself as ‘saviourism’, ‘privilege’ and ‘Western ideas’ – to name a few. What usually begins as a selfless summer trip quickly manifests itself into self-serving behavior when culture shock takes over, conditions become unfavorable to live in and personal expectations are not met. These circumstances fuel a type of instinctive desire to fix things that do not exist ‘back home’. Though the intention may come from a good place, the means by which it is executed becomes misplaced and frequently results in misunderstanding and conflict. Why? A lack of intercultural awareness. A large number of young people in the West – diaspora included – are conditioned into thinking that volunteering overseas is a worthy extra-curricular life experience or a means of personal development. These reasons are problematic because they refer to an underlying tone of personal gain that volunteering is based upon. The emphasis is rarely ever to learn about culture itself – something which really should underpin any healthy volunteer exchange. 2. Acquire traits that enable you to observe, recognize, perceive and positively respond to new and unfamiliar intercultural interactions. Some markers of intercultural awareness within international development are: Humility – being receptive to, and accepting of, new and unfamiliar situations Patience – in recognizing that positive outcomes take time to reveal themselves Humanity – acting humanely with a trusted concern for the community being served. These traits are not something we can quantify or expect anyone to learn quickly in a crash-course. But volunteer exchanges can be measured by the quality of relationships being built, along with their participation and respect for our cultures once they arrive. One indication of this lies in how well volunteer behaviors are recognized and reciprocated by the communities which they serve. 3. Volunteers should be given guided self-reflection time. This is to serve like one-to-one inductions in a paid workplace where their observations and experiences are discussed to foster a dialogue which enables them to explain their realities so that they can be better understood. Doing this not only prevents them from distancing themselves from problems they see by claiming ignorance, but it also provides a space for healthy goals to be set, contributions to be assessed and accountability to take place. This is important to help redefine the negative African post-colonial perceptions that many foreign volunteers have unconsciously grown up with. After all, what better way to rewrite the story than if told it ourselves to those who do have a desire to listen, by virtue of visiting the continent first-hand? A good start for non-profit-organisations is to offer their own guides into standards of behavior that outlines an interpretation of volunteer ideas and expectations during their stay. This formalizes the process whilst mitigating the risk of volunteers unhelpfully referring back to their (often biased) perception of problems and methods of solving them. Join our Facebook Live on August 22nd to learn how to drive social change through your business/ Career. 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