How to deal with that job you don’t like
So you managed to get through school. You aced that interview! The excitement of finally being part of the workforce and getting that paycheck is giving you a rush. But as you slide into your work routine you start to realize something awful, you hate your job. As the initial excitement of winning the job search fades you may realize things aren’t what you expected or you are overwhelmed. How do you survive such a situation? Breathe Becoming an adult is quite a daunting task, with so many things to balance and learn. When you add a job to this mix, it can feel overwhelming. The first thing you need to do it take a deep breath. Try to wrap your head around what’s happening it your life. Focus on the positive It’s easy to have a bad day when you’re only focused on the bad things. I hate to sound like your mother, but you need to begin counting your blessings one by one. What are the perks of your job? What do you enjoy? When you look at it this way, you will discover that perhaps your job is not all bad. Be Realistic There’s a long list of reasons why you might hate your job. Some common reasons are the salary, the hours and superiors. But sometimes, you really have to be realistic about your job. You can start by finding out what salaries are in your field. This will help you understand that you can’t expect to be earning top manager salary on your first day. Secondly, you may also feel as though your boss is out there to get you. But ask yourself, is he really up to that? Is there something that you perhaps need to do better? Consider other factors If you’re staying up late every night to catch up on daytime soaps or not eating properly, you’ll probably be constantly exhausted. Make sure you’re taking care of your body, your mind, and emotions. Feelings can heavily affect your system. If logistics is a problem try carpooling or taking alternative transport, or leaving home a bit earlier to avoid traffic. Wait it out They say time fixes all problems. Sometimes the best solution is to wait it out. Maybe you just need more time to adjust. On the hand, sometimes it may be time to move on from that job. While waiting it out, you can begin searching for other opportunities or perhaps even start that business you’ve been thinking of. Whatever you decide, you need to make concrete plans that will guide your next steps. This will ensure that you don’t end up in the same situation again. Communicate If something else is really bothering you, maybe it’s time to speak to whoever is in charge. Try explaining to them what the issues are without whining, be clear and concise. Be cautious about how much information you share though. Learn from it If you do decide to move on, make sure you take everything as a learning experience. Understand why things didn’t go so well. Know what you want from your next job. How would you negotiate your hours and pay? Finally, don’t let your current situation weigh you down. In order to grow, we need to go through rough patches that will help us fully grow. This article was written by Love Akinkunle. Love is an African writer, content creator and victim of wanderlust. She works in PR, event management, and tour management when there’s writer’s block. If you’d like to get featured on our Facebook page, click here to share your story with us.
Alice Gathekia: Young People Need to Step Up and Take Their Rightful Place
On Paper, Alice Gathekia is the perfect match for any legal department in corporations. She has worked for the Law Society of Kenya and with COMESA Court of Justice. However, despite her consistent efforts dropping her application in town, she remains unemployed. She founded Kenya Youth Professionals with fellow youths that were facing the same plight in an effort to fight for better employment for young people. Why does the youth need to step up now? “Our government had promised about 30% of employment slots to youths in their campaign manifesto. This includes formal employment or tender allocation. It is time we held them to their promises.” She says. Alice is the deputy director of Kenya Youth Professionals (KYP) and has petitioned the members of National Assembly on the issues that plague the youth in general when seeking employment. This includes a reduction in experience in the job descriptions put out to give the youth a chance. She is also keen on getting a youth-friendly Principle Secretary in the Youth Docket to deal with Youth Affairs, and reduce the amount of government certification is needed prior to an interview. When asked the major issues that have inhibited youths from getting jobs, she says without hesitation that the absence of generational change is a major cause. It has impeded the youth from accessing opportunities ideally designed for them. The advanced retirement age and the scarcity of jobs leave the incoming youth out of the employment slots given that there are genuinely no jobs to go for. The lack of mentorship has also led to the degradation of the employment scene. This scarcity accelerates corruption as well, which, to be honest, is really a buzzkill in Africa’s economy. [bctt tweet=”It is time for the youth to step up and take their rightful place ” username=”SheLeadsAfrica”] Alice’s faith in the Kenyan youth Alice described the Kenyan youth as innovative, creative, and hard working. To her, it is really wrong that there is an unfair distribution of jobs despite the qualifications. She believes that it is time young people fight for their space in the political, economic and social world. She believes that once given the chance, the youth is equal to the task of leadership. After all, young people have more to lose in the future if they make wrong decisions. This motivates Alice to spend her time petitioning the government institutions to fight against the odds that are stacked against the Kenyan Youth. What are the challenges she encounters? Some of the challenges she and her team face includes the politicising of the agenda. Some rival groups and ill-willed people often accuse the group of having a political ‘Big brother’. This is a conditioning of the political mindset where people fail to realize that young people can fight as well as wage wars against systems set in place discriminate against the youth. This campaign aims at ensuring that the youth catch up from previous injustices visited upon them. For her, this is a lifetime mission not only in Kenya but also in Africa in general. It is time for the youth to participate in making decisions that will benefit them in their future rather than a span of short time. This does not need to be the grandest action and a simple start can go a long way. It is time for the youth to step up and take their rightful place. KYP stands by their motto: “Nothing for us without us”. A normal day for Alice Alice wakes up about 6 am, and her morning routine often involves putting herself together (which includes makeup because…why not). She travels to the city, and depending on the day, spends several hours in meetings discussing the issues that surround youth employment and how to resolve them. Alice intends to globalize this movement, which, to her and the rest of us, is a few years late. [bctt tweet=”Alice Gathekia is the modern day Khaleesi of Youth Revolution” username=”SheLeadsAfrica”] Got an article you’d like to share with us? Share your story with us here.
Effective ways to ensure a successful job interview
You have managed to leap off the pages of your curriculum vitae and cover letter and have been invited to a job interview for a prospective job role. Of course, you are stressing out, yes you are one step closer to grabbing that dream but the pressure is mounting and you have to prove yourself one more time (and now there is no paper to hide behind!). How do you ensure that you are successful in your next job interview? Prepare and prepare and prepare Preparation is your friend and is going to ensure your success. One of the first steps should be to find out from your future employer if there is anything you can prepare ahead of the interview. If they are obliging, you could go further to find out the format of the interview and who will be on the interview panel. This is something you can (and should) also find out from current employees. Read over your curriculum vitae and cover letter, be familiar enough with them so that you can address any questions on them. Know why you included specific details – what were you trying to get across about yourself? If this is the first time you are applying for a job, make sure you are able to highlight how your background has equipped you for this position. The same goes for a position you are applying for within the same sector as you are currently employed. If you are looking at branching out from what you have previously done then it is necessary to be able to illustrate how your skills are transferable. For example, if you all your experience is limited to corporate and now you intend on moving to a government department, detail skills you acquired during your corporate experience and how these could be applied in your new setting. Preparing for this pre-empts the inevitable question about why you are making a change and goes one step further in showing that you have thought about how your past experience, although different, translates. Practice You could go about practicing by either going through a mock interview or even more informally just chatting through some questions. This is a must in ensuring that the actual interview is not daunting. Work through some basic questions such as personal background to start off with. Then move on to specific experience and education. Make sure you can also address questions about the new position and company. Would you be able to answer why you are leaving your current position? Or some of the more sticky questions such as what makes you different; what is the biggest challenge you have faced and what is one quality you would change about yourself. Make sure that you do not over-practice, you do not want to come across as rehearsed during the actual interview. So walk that fine line between practicing and coming across as rehearsed! Questions During the latter part of an interview, it is inevitable that you will be asked whether you have any questions for your prospective employers. It is imperative to ask questions and in order to be able to do so, you need to factor this into your preparation. Questions can relate to the working environment; the type of clients and if you are aware of who the interview panel will be ahead of time – questions can then be addressed to specific people. For example, if you know the head of the department will be part of the interview, try to research some of the work she or he has recently been a part of so you can ask a more detailed question. Remember, inasmuch as an interview is about you being judged, it is also your opportunity to assess whether this position is the best fit for you. So if work/life balance is integral to your happiness then be sure to ask about this in the interview. Current Employees Try to connect with current employees. They can assist in shedding light on what the work environment is like and what the position you are applying for entails. A good starting point for connecting is LinkedIn. More often than not you will have connections in common, which makes connecting a lot easier. They can also help you figure out if the position advertised is really what is described or in substance is something else. Current employees can be a great resource for understanding our potential work environment and role. Outcome of the Interview Before you leave the interview, be sure to find out how the communication following the interview will go and who you can contact if you would like feedback. Whether you secure the position or not, feedback is key. You have an idea of how you would like to come across but did that materialize and is there anything you could have done better? Of course, these are more critical to know if you did not secure the position. So often when we fail we want to forget about the experience entirely. But knowing what did not work will put you one step ahead in terms of preparing for the next interview. Do not read notes up until the last moment before you enter the interview. Take some time before to try to relax! It is really difficult to do, especially when you know you need to ace the interview, but having that sense of calm will translate when you go into the interview. Small things like speaking slowly are also important and are sure to ask for a minute to think something over if you are unsure – there is no need to answer immediately! And lastly but most importantly, be yourself and do your best. Got an article you’d like to share with us? Share your story with us here.
What is your next employer looking for?
Employers have a certain type of candidate they need to join their organization. Opportunities will open up, and you will be among those seeking (and eventually chosen) for that role. This article shares what the employer is looking for as well extra tips on what you also need to avoid or stop doing if you want to enjoy a fulfilling career. Reliability, dependability, and trustworthiness To succeed in your career, you need to be trustworthy. Your boss, team members, and other colleagues can depend on you to carry out agreed tasks and keep your word. You need to be a reliable member of the team. Those are the ones that get recognized and get to higher heights in their careers. Listening Communication as an essential skill cannot be overemphasized. Unfortunately, listening is a challenge for most people. Learn to listen attentively and go a step further to ask questions and clarify statements or comments so that you avoid making mistakes in the long run. Do not assume that you heard one thing and then do the other. That is a career stumbling block right there. Try and re-iterate what needs to be said enough to make sure you are sure about what you have interpreted. Know your onions Make sure you have the ability to actually carry out the job you’ve been employed to do. No distractions or time wasting on tasks. Let your wardrobe SLAY Depending on the type of job it is, wardrobe co-ordination is very essential. Your day at work should be a day you can easily create a professional impression. Get your outfits suitable enough to show that you are ready, qualified and happy to be given an opportunity at the company. I suggest you do smart and professional dressing in your first few weeks until you settle into your role and the organization’s culture. Always be punctual [bctt tweet=”Being punctual is essential. From your work start time, to your work prioritization, you need to eliminate all forms of “African time”.” username=”SheLeadsAfrica”] Know your key strengths You have a gift. Call it talent, skill or passion. Just know you have a gift. Figure out what it is. It is also identified as your key strength. You already have it. It may take time to discover but you will and can discover them. Develop and learn from others The interesting thing is that you can always find a person who also identifies with your strength and has done more in developing this key attribute. That is why we have mentors or coaches and role models. You should have an attitude that is willing to learn. Your attitude to learning from others will determine your acceleration. Take personal responsibility [bctt tweet=”You are what you create. Make decisions and stand by the consequences of them.” username=”SheLeadsAfrica”] Kill that entitlement mindset that blames everyone but yourself. Determine to not only grow but to also be the one going to make sure you definitely grow. Below are some habits that employees need to really avoid. [bctt tweet=”All employers aren’t the same but you can be an exceptional employee and that attitude will take you higher.” username=”SheLeadsAfrica”] I recommend this to everyone looking to attain a higher impact in their chosen field. 1. Taking all the credit Working as part of a team means everyone contributes their own quota to the success of a task, goal or project. Do not take credit for anything you do. Even when you work alone on a project, it will be obvious what your contributions are but even in that, you still would have needed some input or help from someone other than yourself. Avoid taking credit that you don’t deserve and over-estimate your participation to the achievement of a goal. 2. Talking down on others It is totally wrong to speak to a colleague in a derogatory manner. It makes you project yourself negatively and gives off the impression that you lack confidence and possess low self-esteem. Avoid the urge to speak of or join in, to destroy a colleague’s work reputation. It’s an epic no for your career success. 3. Expressing anger at work To be in a position of leadership is not a walk in the park. Expression of emotions especially anger is a skill that needs mastery. No one is entitled to use anger to intimidate or communicate at work. It is not a management or leadership tool. To ensure you enjoy a successful career, do not wear your emotions on your sleeves and express emotions when you need to and appropriately. 4. Negative Personality Another career stall is one who has a negative personality. Everything about you is negative and distasteful. Nothing good comes from your conversations, you always have negativity and spread it to anyone around you. Your contributions are always negative, your output negative, your impression or comments about colleagues are also negative. The outcome is disastrous to your career success. 5. Inability to take responsibility for actions Avoid the need to point fingers and blame everything and everyone for the mistake or gap. It is going to stall your career if you are unable to own up to it. When you lead a team, you, as the lead, are responsible for the success or failure. Do not pass on the buck but stand tall, admit the wrong, learn, adjust and move on. 6. Hoarding Information Withholding information from your colleagues so that you can be in competition or at an advantage over them is not a criteria for a successful career. It shows you are not a team player neither are you a candidate for getting into higher leadership positions. Information is to be shared, not kept as a secret weapon. What key lessons have you learned as an employee or an employer? Share your experience with us here.
Six Soft Skills to Help You Ace Your Next Interview
Imagine two people being interviewed for the position of customer support team manager. Both candidates have what it takes to deliver on a professional level, however one is more apt in relating with people based on his past behavior and the assessment of the interviewer. That is to say, he possesses excellent interpersonal and communication skills. Who do you think will get the job? [bctt tweet=”Assess your ability and prepare ahead before going for the interview” username=”SheLeadsAfrica”] A LinkedIn survey revealed that hiring managers look for candidates who in addition to skills and experience have the potential in performing the role. By potential, they mean the candidate’s own perspective and soft skill set that enables him to do the job effectively. They ranked the following six soft skills in order of their importance. Adaptability In today’s world, the business environment is continuously changing and so are highly effective organizations because any organization who does not or cannot adapt to the constant changes in the environment will either be left behind or fizzle out. As such, effective organizations seek candidates who can easily adapt to changes so they can remain competitive. According to the survey report, the most popular question hiring managers ask in this regard is: ‘Tell me about a time when you were asked to do something you had never done before. How did you react? What did you learn?’ Culture Add Hiring managers have been advised to seek candidates who are not only like them (culture fit) but also bring a different perspective to the table. Collaboration Candidates who can work well with and in teams are what hiring managers are looking for according to the survey. No one can achieve much working alone. Do you get along well with others?The survey says one question to expect from this area is: ’Tell me about a time when you were communicating with someone and they did not understand you. What did you do?’ Leadership Not only are leaders born, leaders can be made. Hone your ability to inspire, motivate and unleash the potential in others. One popular question according to the survey report hiring managers ask pertaining to leadership is: ‘Tell me about the last time something significant didn’t go according to plan at work. What was your role? What was the outcome?’ Growth Potential It is the ability of a candidate not only to perform on the current job but also in future and more prominent roles within the organization. Hiring managers have been told to look out for candidates who are goal oriented and self-motivated. Such candidates are said to have the ability for growth potential. Prioritization Candidates who can demonstrate that they know what task comes first and what task should be put to a later date have gotten their prioritization and time management skills right. This will help you meet deadlines and also increase your productivity. Besides the aforementioned soft skills, some hiring managers clearly spell out the soft skills they expect candidates to have for the role they are applying for. Assess your ability in terms of those skills and prepare ahead before going for the interview. Do you have some special skills you use for your business and career? Share it with us here.
6 steps to quit your current job for your dream job

[bctt tweet=”“Luck is what happens when preparation meets opportunity”” username=”SheLeadsAfrica”] A little while ago, I got a text from a good friend to ask for my advice. She wanted to quit her current job to go pursue something she was passionate about. But, she was having trouble mapping out a plan. Thinking through how I’ve handled similar situations in the past. Here is a summary of the advice I gave to my friend on how to quit her job in 6 steps. Pick a date and plan your exit strategy It all starts with having a plan. Decide for yourself what is the absolute last day you can see yourself being in your current job. It can be 3, 6 or 12 months from now. Write it down somewhere you can easily refer back and be reminded of the commitment that you’ve set. Once you’ve picked an “I’m outta here by X” date, then you need to come up with a specific and detailed plan of all the things you need to do in that time-frame. This plan will map out priorities which will enable you to leave conveniently and support your transition into your dream job. Know exactly where you want to go What is your dream job? What are the profiles of people in the positions you aspire to? Identify 5 of these scenarios. How do you stack up against the competition? Are there any common threads across these profiles and are these things that you see in your own profile? If yes, great, if not, then you have to get serious about acquiring those skills, attributes, qualifications. Focus on building your brand In this age of social media, it’s all about perception. Sometimes you get that next job not because you’ve been the best at your current job, but because you’ve learnt how to get better at promoting yourself and your work. These days, its not enough to just “stay in your own lane”. You have to find a way to strategically be seen and heard, while remaining authentic and true to yourself. Think about your long-term goals and ask yourself whether the things you’re doing now are in line with that vision. Network, network, network Like it or not, you have to put yourself out there, be it virtually or in person. Attend more events where the people who have the job you aspire to, will be present. Challenge yourself to talk to these people, ask them questions, get their contact details and be proactive about following up with them. Approach people, not with the intention of showing off, but rather to find out what they are interested in and see how your interests align with theirs. Be purposeful and intentional about networking and watch it pay off. Put in work behind the scenes At the end of the day, when the right offer comes your way, you’re still going to have to back it up with experience. So whether you need to go back to school; take a course online; spend more time at your local bookstore; or schedule coffee dates with your mentors; the reality is that you are going to have to put in work. Turn the job hunt process into a fun experience. Give your CV a makeover and add new certifications to your LinkedIn profile. Talk to people you look up to and realize that all of your goals are within your reach. You must be willing to work hard for the life you want! Be your biggest cheerleader Finally, learn to be your biggest cheerleader. But also surround yourself with a tribe of people that are committed to your success, both personally and professionally. Keep working towards your goals. Know that when you cross that line, all the people who love and care about you will be right there cheering you on. Have you ever left a job for your dream job? What steps did you take? Let us know more about you and your story here.
5 tips on how to talk your way into a promotion at work

Do you feel like you are stuck in a rut in your current position? Is the thrill of having a challenge long gone ? Are you having a hard time connecting the dots between how your current position will lead you to the position you aspire to be in some day? If you’re feeling any of the above, the obvious choice might be to move on from your current job, to “greener pastures”. However, there is another alternative. Maybe all you need is a “current job makeover”. I applied the 5 tips below when I found myself in a similar situation and the result was that I got a promotion, a significant salary increase and renewed passion and excitement for my job. [bctt tweet=”In the end, facts win over feelings when it comes to your professional life” username=”SheLeadsAfrica”] Make yourself indispensable From day 1 when I started my current job, I was eager to prove that I could do the job better than anyone else who had come before me. I came in early and left late. I often took work home in the evenings and on weekends (I had just moved to a new city in a new country so, in a way, work was also my solitude). I asked lots of questions. Read as much as I could to help me understand the new industry I was working in. When the opportunity to do tasks outside of my job description came up, I jumped at them immediately. Soon I started to see that my boss was getting more comfortable letting me do things that were technically above my pay grade. Work hard to make yourself indispensable. Figure out what you still have left to learn In the early days, I would sit in meetings with my boss and the higher ups, and realized that half of what they were saying was Greek to me. Granted, I was doing a kick ass job in my little corner, but there was so much about the work that I had no clue about. I made it my personal mission to learn from every member of the team, by offering to help them out with various assignments. The more I learned, the more I realized that the higher ups in my team started to pull me into the inner circle. Eventually, they even started asking for my opinion about things. Pitch a new position which reflects where you are trying to go Realizing that I could do so much more in this field was probably what brought on the itch to leave in the first place. Suddenly my role became too small and too confining. On one hand, I wanted to grow and take on even more responsibility. Bur on the other hand I knew that I did not have the over 10 years experience the colleague next in line had. What to do? I drew up a list of the things in my current job description that I wanted to keep doing; the things outside of my job description that I wanted to do more of; and the things that I wanted to learn to do. In doing this exercise I came up with a whole new job description. I pitched this idea to my boss. She took my proposition seriously and brought this to the attention of the higher ups. After some deliberation and modification; they agreed to create this new position for me. Back up your request with facts I didn’t just rock up into this meeting and demand to have them switch things up for me for no good reason. I took the time to document every single thing that I had done on the job, including the things that were outside my role. From the big things where I’d helped out with projects in other countries, to the little things like the new initiatives I’d spearheaded within our country team. For every new task and responsibility, I included in my new job description, I backed it up with examples that showed that I was up to the task. In the end, facts win over feelings when it comes to your professional life. No one is going to hand you something just because you ask for it. People are never going to pay you what you think you’re worth. You’re going to have to get in there and show yourself as worthy and then claim what is yours. Keep your cool and be prepared to walk I remember walking out of the meeting thinking “What if my boss takes this to the higher ups and they say no? Then what?” I knew that if it came to that then I would have to make a decision to leave. If you realize that you are in an environment that is not invested in your growth and is not helping you actualize your full potential, then I think that is always the best time to walk away. Luckily for me, I didn’t have to. A week later, they came back with an offer that was even better than I could have imagined. So I stayed, and I’m committed to growing but also contributing to the growth of my team; and doing my part to help them achieve their objectives. Have you been in a similar situation at work? Let us know your story here.
How to land a job in a top bank: When the A’s are no longer enough

[bctt tweet=”Those grades are great but they aren’t enough to get you that job in a top investment bank” via=”no”] Let me paint a picture for you. GCSE 9A*’S. A-Level 4A*S. University 1st class in Business and Economics. Founder of a Banking society in university. An avid reader of FT, The Economist etc. Sounds like a good resume of a banking employee right? WRONG! Or shall I say not necessarily. Sorry to burst your bubbles if you are reading this and this is you and you are thinking you have done enough. (Chances are you are, I mean all the Motherland Moguls are all geniuses who talk about Marxism and liberalism at their Saturday lunches.) The truth is those grades are great, but they are necessary ingredients, not sufficient ones. So how can you stand out? Here’s what I have come to find from my experience in a top investment bank and by speaking to the people I work with. Three tips that will help you…good luck! 1. Networking as cliché as it sounds is the quickest way to accelerate your application People go and on about the power of networking. I go to many conferences and the section I dread the most is the 20 minutes they shove in at the end for ‘networking’. You may be reading this agreeing with me. Sister, I feel ya! But let me share something with you. I have been in my industry for a couple of years now and I have never gotten an opportunity the conventional way. Everything has come as a result of a simple conversation with someone who I connected with. Networking is not speed dating! You do not have to speak to everyone. Find one or two people to connect with in an authentic way and follow up!! This is where most people drop the ball. When I moved into the Securities division at my firm it was a shock to many. How did you do it? Well an MD asked three of us to email him for coffee after a recruitment event. The next day I set it up. We spoke, we connected and after a few months, he hired me. What I later realised was I was the only one who followed up with him. [bctt tweet=”Nobody likes a jack-of-all-trades master of none, here’s how to stand out” username=”SheLeadsAfrica”] 2. Know your WHY and have a story To a large extent, one of the reasons I wanted to go into the corporate world was so I could rock a Chanel suit and 6inch Loubs, sit in a glass office and tell people what to do. Jessica Pearson from Suits to be specific. (Don’t judge me! Everyone has their fantasies!) However, when asked why you want to go into your chosen corporate field in an interview never ever give a cliché (or dumb) answer. For example: ‘With my combination of subjects I felt this will be a great industry for me’ Yawnnnn. Or, ‘I have always been passionate about banking and how the industry works. I kept a piggy bank since I was young and care bout savings’. Lol, sister please take several seats. People like to work with interesting people. Think about the interviewer- poor guy. Seeing person after person is really boring! Bring some of your personality into the room and position the conversation in a way that gives you the control! For example: ‘I never imagined I would work in banking, to be honest. I’m really interested in infrastructure –especially coming from a third world country- and how infrastructure can enhance development. What I realised though was that there were many great developers, but no one has any idea how to finance large projects. Concepts like debt financing, credit and loans kept coming up and so it sparked my curiosity. I began to speak to people and it became clear that rather than join the queue of people waiting to get their projects financed, I could go to other side and start helping them figure out how they could do so through different financial instruments…’ blah blah blah Do you see the difference? You’ve now given the interviewer something to ask you more about and you can control the conversation. Chances are he doesn’t know much about infrastructure in third world countries so the interview (usually 30 min) becomes an opportunity for you to teach him something new! [bctt tweet=”To convince someone to give you a cherished spot in their firm -you need to be an intentional person ” via=”no”] 3. Do not be a jack-of-all-trades master of none I have some sister reading this who has trekked up and down the Himalayas, organised a UN conference, run a small business on the side and volunteered in a home all in the summer before their application to banking. Sorry, sister! Are you the only one??? Relax. Nobody likes a jack-of-all-trades master of none. To convince someone to give you that cherished spot in their firm -you need to come across as an intentional person. Don’t just pile on achievement after achievement, be clear on the reasons why you do what you do and what part of you these activities are developing. Are you adventurous and love a good challenge? Then let your activities show that. Do you love to spend time learning about the problems of the world? Then do things to show that. Don’t be a follow-follow. A question you will definitely get asked is what you enjoy outside of work. Give a genuine answer! Imagine spending 12-hour days with a very serious person who cannot talk about anything other than work. Snooze fest! This is what the interviewer is thinking about! Would I want to pull an all-nighter with you? So ladies in general, it’s pretty simple- be yourself and be unique. The good grades and achievements are great, but the ‘softer skills’ I always argue will trump those every single time. [bctt tweet=”So to land that job, It’s pretty simple-
The art of public relations

[bctt tweet=”A degree isn’t enough to be a PR specialist, we share insider tools and tricks to the industry” username=”SheLeadsAfrica”] Public relations is a strategic communication process that builds and manages mutually beneficial relationships between organizations and the public. This article breaks down public relations for those considering a career in the industry. Who is the “public”? Public, in PR terms, is anyone who ever has or ever will form an opinion about a client. Depending on the nature of your client, these could include clients, potential clients, members of the local community, members of the media, online fans etc. Public relations success requires a deep understanding of the interests and concerns of each the client’s many “publics”. The public relations professional must know how to effectively address those concerns through Publicity. Why is public relations important to an organisation? Public relations can be used to protect, enhance or build reputations through the media, social media, or company generated communications. The world of business is characterised by fierce competition and in order to win new customers and retain the existing ones, companies not only have to distinguish themselves from the competition but must also create and maintain a positive public image. A PR specialist or firm helps them both create and maintain a good reputation among both the media and the customers by communicating on their behalf and presenting their products, services and the overall operation in the best light possible. A positive public image helps create a strong relationship with the customers, which in turn increases the sales. Public relations people working for a company may handle consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. Which situations or crisis may require public relations? A client may need PR for many situations including; Technical problems Human error Executive wrongdoing/legal problems Any bad publicity generated from internal or external sources Building a new business or brand Communicating major changes in the organisation that may affect the public, for example, moving to a new location or new management. How does a PR practitioner work? A good PR practitioner will analyse the organization, find positive messages and translate those messages into positive stories. When the news is bad, they can formulate the best response and ease the damage. PR people are image shapers. Their job is to generate positive publicity for their client and enhance their reputation. [bctt tweet=”A good PR practitioner will analyse the organization and create positive stories” username=”SheLeadsAfrica”] What are the public relations tools and techniques? PR specialists use a number of tools and techniques to boost their clients’ public image and help them form a meaningful relationship with the chosen target audience. To achieve that, they use tools such as; The writing and distribution of press releases Speech writing Creation and execution of special events designed for public outreach and media relations Conduction of market research on the firm or the firm’s messaging Expansion of business contacts via personal networking or attendance and sponsoring at events Writing and blogging for the web (internal or external sites) Social media promotions and responses to negative opinions online Newsletters to new and existing customers Using the mentioned tools, PR specialists give the target audience a better insight into their clients’ activities and products/services as well as increase publicity. What skills are required to be a PR specialist? A PR specialist is usually required to have a relevant type and level of education such as a Bachelor’s degree in Communications or Journalism. Proper education, however, is not enough. A PR specialist needs certain skills in the first place such as excellent writing and verbal communication skills. Two other important skills for the PR professional are; The ability to work under pressure and to be able to answer a variety of questions including unpleasant ones. For example, if the client is under a public “attack”, a PR specialist needs to establish a control over the situation and protect the client’s good reputation. People who work in PR are regarded as experts in media relations. They’re often asked to train employees on how to effectively communicate with the media, particularly during print or TV interviews. Public relations can’t function without the press. PR professionals spend most of their day maintaining existing relationships and cultivating new ones with journalists and other members of the mass media.
Job hunting 101: 6 survival tips for the aspiring Motherland Mogul

[bctt tweet=”Are you feeling personally victimised by the job application process? These tips are for you” username=”SheLeadsAfrica”] Anybody here feel personally victimised by the job application process? Yeah, me too. I thought having a degree would mean people would come knocking at my door, begging me to work with them. Wishful thinking. I’ve come to realise the job is not going to find you, you’ve got to go to look for it. The process can be so tiring but it has to be done, you know, if you want food on the table or that life you’ve always dreamt of. First-time job seekers, this one is for you; welcome to job hunting 101. The devil is in the details Your C.V is the first thing your potential employers will see. They need to be able to pick out key highlights of your professional experience at a glance. It is also important to streamline your C.V, what about it says ‘I am perfect for this job‘. Remove irrelevant details. Nobody needs to know you got mad skills with the knitting needles unless you’re applying for a job in the weaving industry. If that’s the case, make sure your portfolio shows all you can do. Make sure your professional accomplishments are distinguishable, that’s how you get your brand out there. Your cover letter is just as important. Be prepared to write countless versions, each tailored for the company you are applying to. Research the company. Add small details, such as why you like the ethics of the company or how you would be a great fit. This lets them know that you aren’t sending a generic cover letter but that the interest is real. Apply, Apply, Apply!!! The application process can be slow and tedious. Set aside a day to focus on sending out applications. The truth is that not everyone will respond. Don’t give up! There is no harm in putting your C.V out there, it is more likely to do good than harm. Be proactive, drop your CV off at places you are interested in. Don’t worry about your pride, she can’t get you a job, determination though? She is your best friend. You’ve got to be prepared to do whatever it takes to get your foot in the door. Don’t underestimate the power of resources like LinkedIn. Create a detailed and notable profile that will make you stand out as a viable candidate. You can also use LinkedIn to reach out to professionals in your field to check if they have any openings or ask for advice. The resources are endless, use them to your best advantage. Apply for your dream job, apply for the practical jobs. The key thing here is to never stop applying. I repeat. Never stop applying. [bctt tweet=”There is no harm in putting your C.V out there, it is more likely to do good than harm” username=”SheLeadsAfrica”] Be patient Easier said than done, right? Companies are more likely to not respond to your application and somehow actually receiving a rejection email is more comforting than deafening silence. Don’t be discouraged, something’s gotta give. Something will give! The worst expectation you can have when you start applying is that job offers will flow in constantly. Getting your first job could take months but it will happen, it’s not impossible but it’s not easy either. Just keep swimming Getting a job after university or after a slump is hard. Especially when it feels as if everyone around you is getting great jobs, moving forward and leaving you behind. This is on top of the actual overwhelming feeling of job applications. People sit and tell you to get a job as if you can wake up, snap your fingers and have it. The external pressure is suffocating. Remember, don’t compare journeys, your path is just that, yours. Comparing yourself to your friends won’t get you a job, it will just make you miserable. Focus on what’s important and go get it. [bctt tweet=”Comparing yourself to your friends won’t get you a job, it will just make you miserable” username=”SheLeadsAfrica”] Go the extra mile At some point, the job hunt will make you feel like you are going crazy. You’ll find yourself applying to jobs that seem out of your field. And that is okay! Look at job opportunities that may require you to step out of the traditional thoughts of how your career should look. Each experience should inform and be a stepping stone for the next. Connection is key People like to make you feel that asking for help when looking for a job is shameful. Nobody got time for that. Put your pride back in your pocket, you don’t need her. Network and connect. Jobs are often about who know as much as you having the necessary skills for them. It is key to keep contact with people in your industry, even if it is with your peers or with someone you once interned for. Keep yourself on their mind, so when opportunities arise they think of you first. When someone sees a job that they may not be available for or isn’t in their field, they can refer you. Make and keep strong genuine connections. Connect with as many people as you can and stay in touch, help others out, the path to employment isn’t one you have to walk alone.