Christine Jawichre: The journey from intern to CEO
Christine Jawichre at 32 is the newly appointed CEO of Blue Platinum Events. An events agency in Johannesburg, South Africa. Her journey began at the same company as an intern 8 years before and through hard work and dedication. She along with an amazing team at Blue Platinum Events have dominated incredible once in a lifetime experiential events in and out of South Africa. Outside of events, she is passionate about women and seeing more African women step into positions of leadership and having a voice. In this interview with Cindy Leah, Christine talks about managing an events company and developing winning strategies for the business. What challenges do you come across from a management point of view as an events company CEO? We come across all kinds of challenges across the event’ing landscape – being onsite at an event or back at the office. Events are crazy, sometimes you’re and other times you’re just not winning. That is a real onsite challenge. At the office, we can be dealing with anything from sourcing out potential clients and ensuring that you have the right teams to execute the right events. Another thing will be continuous client relationship management and ensuring that we stick to the 18 year standard behind the brand. Keeping abreast if not ahead of the creative curve and ahead of the competition is also very challenging. Blue Platinum is a brand to be reckoned with, I say that with no ignorance, there are always challenges but we rather focus on who we are and what we can do. We put our heads down and let the work speak for itself. [bctt tweet=”Christine Jawichre, CEO of @blueplatevents talks about managing an events company and creating a winning comcept for clients” username=”SheLeadsAfrica”] What is it like working around your director – Lee Den Hond? Working with Lee is an absolute pleasure. She is a powerhouse, truly an incredible woman and human. She is like a walking billboard of inspiration. You cannot help but be inspired by her story and her positive energy. I believe that she is one of the greatest leaders in this country, a person who truly embodies the idea that nothing is impossible. She saw something special in me when we met all those years ago, a young girl that was hungry for life and till today she remains one of my biggest supporters. Blue Platinum Events is an all-woman events team, was that intentional? The all-woman team was not intentional, but, there is a powerhouse full of incredible women who work for the company. The event industry was one of the most challenging jobs on earth, up there with jobs such as Enlisted military personnel, airport controller, airline pilots, firefighters, and police. One of the hardest challenges is being able to make multiple decisions at the same time or else the whole place burns down….no pun intended. Events are very hard. Period. And on our scale, events are crazy hard. It takes a lot of guts and drives to push yourself through the process. These girls on the team,….they have that! What are the top criteria you look for when hiring someone new to the team? Hard work! Another thing will be experienced in running high-end events. Can they fit in with team and vice versa? We have a small team so our team dynamics are super important. Last but not least, do they embody the essence of our brand. What does it take to create a winning concept? Creative chops. Some concepts come easier than others but there is a lot of work that goes into creating any pitch. We start with team brainstorming session to get onto an initial idea. After that, we bring in relevant partners who assist with bringing the paper idea to life. Especially from a visual and physical perspective. A ton of research follows to ensure that we create a world-class experience for our guests. This process can take weeks or sometimes just a day or so- depending on the budget and the client’s needs Who’s the biggest brand you’ve worked with? We have worked with some incredible local and international brands over the years. Our biggest and best brand to date (after an 18-year relationship) is still Mercedes- Benz South Africa. We have done some incredible events, launches, conference, international trips and endless other events with these guys. We’ve just completed a month-long event series for the C-Class launch. The C-Class is the only Mercedes- Benz manufactured in South Africa (for all the countries in the world) thus it is a flagship product. The event was targeted at Media, Dealer Principals, Sales Execs amongst others and saw us conceptualize and create a World’s First. We created Mercedes-Benz World. Just an incredible once in a lifetime type of event. Do you think there’s a lack of variety or opportunities for women in this industry? There are definitely opportunities for women in this industry. The event industry is a fast growing and ever moving space, I do believe that there is a space for creative people with a real passion for events to succeed What’s your turnover on a crazy successful year? That varies, some years are more industry-friendly than others. Conservative estimate – 50 mill. As a new mother, and a company CEO, what are your hours typically like in a day? The beauty of this industry is that no 2 days are typically alike. We are either on the move, in meetings all day or doing admin at the office. I try my best to stick to a 9-4 on not so busy days, that way I can run home for bath and bedtime with my little one. On busy days it can be anything like 6 am – 2 am or whatever else madness. Like I said, hard work. What inspires you? Happy people. Good energy. Purpose. When a person knows who they are in this life and live in full embrace of their purpose…That inspires me.
Big Company Strategies for Start-ups/Small Businesses to adapt
Running a small business has its pros and cons, the same as running a large corporation. Large corporations may have endless resources to implement and execute elaborate and detailed strategies as they have hundreds of great minds constantly devising new ways to grow their business. Whereas in a small company, you have to keep overheads lean, hence, there is no massive budget for strategy sessions with great minds from Ivy league schools. In a small business, the entrepreneur is the great mind and the world is your Ivy league degree, you have to make do with what you have. But how exactly can you do that? I highlighted some solid, foolproof strategies that big corporations employ to achieve massive results and successes, which can be applied to your small business on a lean budget. Market Segmentation Enterprises spend millions annually on research to find out what market segment their products are best suited to. Market segmentation is important in every business as knowing your customer is the key to finding your market, which consequently leads to sales. You need to know who your customers are, where to find them and how to reach them. For small businesses, market segmentation helps you focus on a particular demographic or geographical area, thereby allowing you focus efforts on being the market champion in that market segment. To figure out your market, small business owners should ask questions like who is your ideal customer? Which customers are you avoiding? What markets are the most profitable? Answering these questions would help entrepreneurs prioritize and apportion resources to market segments that have the highest returns. Marketing Funnel A marketing funnel is basically a fancy term for all the points in your customer acquisition strategy where you contact prospective clients. As a prospective customer moves down the funnel, the better your chances of converting them into a paying client. Big businesses have a large team and budget to automate and implement this process, with small businesses on a lean budget, you can adapt this technique by being intuitive to your customer’s buying pattern. Ask yourself, how does a customer find out about your service? How often do they come to your page? When do they buy? What motivates this purchase? Asking yourself these questions gives you a clearer understanding of how to move your customer from being aware of your product to become paying clients. Partnerships That Work Large corporations usually cut deals with their counterparts that their customers can benefit from, small businesses should employ this tactic. By bundling your services with another that complements you and your customers, you rake up good points with your clients. For instance, if you sell hair extensions, you can offer your clients free hair care products, this would cause clients to be more inclined to your products, or event decorators could team up with an event space to offer a bundled service to customers. It’s about leveraging what you’re good at, not trying to be everything to everyone and giving your customer a more wholesome and rewarding experience. Chief Sales Officer Enterprises can afford to pay several people bucket loads of money. Especially people who work just to think about how to execute more sales every day. These people have access to real-time data and analytics. The data is what helps them make sensible insights, that make executing a large number of sales a reality. On the other hand, for small businesses, it is usually hard to have more than one person in this role. It is of utmost importance to have someone who is constantly thinking of ways the company can generate revenue. You must always know who your customers are, where they are and know what they want. As you scale, have more people in sales and segment each section of the market the person should be handling. By focusing on the customer and how to make them advocates, generating sales and loyalty. Most businesses have grown to become big businesses. If you’d like to get featured on our Facebook page, click here to share your story with us.
Meet the young African women creating impact through international consultancy
International consultants working on finding sustainable solutions for social-economic problems on the continent, are more and more often roles fulfilled by our own young and brightest. Meet three young inspiring ladies from Kenya, Rwanda, and Zimbabwe who made their way into Dalberg – a firm that is rapidly expanding across the continent – to contribute to social impact and sustainable development through consulting work. Edel Were is a Consultant and Co-Lead of the Youth Employment and Education Practice at Dalberg Advisors. The 27-year-old is based in the Nairobi office and has been in Dalberg for 3 years. Within her time at Dalberg, she has built a range of experience in the youth employment and education space in Africa. Her work has supported the Conrad N. Hiltonn Foundation, MasterCard Foundation, Government of Rwanda, NGO’s and more. Christelle Nayandi is 23 years old and she recently joined Dalberg Advisors as an analyst. Prior to this, she worked on different social impact-focused projects in Africa. She was a research assistant in the Appropriate Point of Care Diagnostics project in Kumasi, Ghana, where her and her teammates conducted research on Pediatric Tuberculosis in hospitals and generated ideas on appropriate point of care diagnostic devices using available resources. Fadzai Chitiyo joined Dalberg as an Analyst in the Johannesburg office in 2017 and has made immense strides in her career, having been promoted twice in less than two years! She is now Strategy Consultant at Dalberg, with broad development sector expertise across agriculture, financial inclusion, healthcare, mobile for development, impact investing and inclusive business growth. She has conducted several businesses cases and go-to-market strategies for banks in DRC, Uganda and Zambia. In this interview, Edel , Christelle, and Fadzai share their tips of how to get your foot into the door with an international consultancy firm while in your twenties. Tell us about the competitive route towards being hired by a global consultancy… Chrisetelle: It involved a lot of hours spent on studying for case interviews, practicing and honing my structured problem-solving skills. Fadzai: Next to the case studies, consultancies are hiring more and more for company culture and global fit, with some building relationships with specific clubs or faculties on university campuses. It is a good idea to join some of these clubs, so you can gain exposure to current employees at the consultancy you are interested in, whilst also positioning yourself well to be a potential candidate Edel:I had expressed within my network my interest to engage in actionable problem solving, especially in the development sector, therefore people gave me guidance and how to prepare. I hadn’t really been exposed to consulting before, so resources such as this and this, but also videos like this one, really helped me. [bctt tweet=”Before you become a consultant, practice the skills, apply for internships and if that’s not possible read up on case studies and how to solve them – Edel Were” username=”SheLeadsAfrica”] How did you land your job at an international company like Dalberg? Chrisetelle: I got to learn about Dalberg’s amazing work through an information session at my university. I also got the chance to attend a talk hosted by a partner in one of the African offices. I made the effort to reach out people who work in consulting to seek preparation tips, connect to people currently working in Dalberg and being very proactive about it. Fadzai: A former Desmond Tutu Leadership fellow who saw my potential for a consulting career and introduced me to the firm. The introduction was a first step, but I really had to prove myself in the interviews to land the job through three case study interviews with senior staff and partners from the Africa offices. Edel: I met someone who worked at Dalberg and got interested in the company as it matched my desire to work in the social impact space. Even though they didn’t have any vacancies at the time, I tried to build my experience by doing several internships and jobs in the development space and applied once a position opened. [bctt tweet=”Want to work with an international consultancy firm while in your twenties? Edel, Christelle and Fadzai share some tips…” username=”SheLeadsAfrica”] In your opinion, what are the pros and cons of life as a consultant? Christelle: Working as a consultant is great because you get to work on many projects in different sectors and areas. But traveling often can be challenging because you don’t usually get a lot of time to spend with family and friends back home. Fadzai: The exposure to some of the top executives and development leaders on the continent or globe position you well to take your career anywhere you like. However, life as a consultant is also a life on the road. It is important you ensure you can achieve some work life balance and maintain the relationships that matter in your life. Edel: Working with people who are constantly refining their problem-solving skills has helped me build my skills and knowledge quite quickly. I work in a variety sectors (health, education, agriculture, energy etc.). At the same time, it can be difficult to specialize in one sector or practice area as you’re expected to a be a generalist. [bctt tweet=”Life as a consultant is also a life on the road. Ensure that you achieve some work life balance – Fadzai Chitiyo” username=”SheLeadsAfrica”] Have you worked on any projects which contributed to the overall development of Africa? Christelle: As I recently joined, I am working on my first project! The bulk of my work involves doing a market assessment for an international education institution here in Rwanda. I do this in order to identify needs and gaps in the market and see how it can better position itself to address them. Fadzai: My most exciting project was to design and develop a commercial business case and go-to-market strategy for a leading bank in Zambia. They wanted to reach 30,000 small holder farmers with business financial services for them to graduate
Kene Rapu: Find something that makes your brand different from everyone else
Kene Rapu is the founder and CEO of ‘Kene Rapu’, the No.1 Nigerian footwear brand championing local production, established in 2011. Her brand has played a significant role in changing the face of ‘Made in Nigeria’ footwear. Kene is a fully qualified lawyer with an LLB law degree from the University of Bristol, UK and a Masters Degree in Fashion Entrepreneurship from the London College of Fashion, UK. In 2016 she was selected by the Tony Elumelu Foundation as one of 1000 African Entrepreneurs who’s idea could “change Africa”, in 2017 as one of 100 ‘Most Influential’ women in Nigeria by Leading Ladies Africa and most recently listed in the prestigious Forbes Africa ’30 under 30’ class of 2018, in the business category. All Kene Rapu slippers are proudly made in Nigeria for the global community. [bctt tweet=”Dream big but start small, grow as organically as possible – @KeneRapu ” username=”SheLeadsAfrica”] What vision did you have when you started out, is it different from what you are experiencing now? Our vision was to be the No.1 Nigerian footwear brand championing local production, and it has remained the same. We are excited about the progress we have made so far, and are looking forward to getting the nations wearing KR. What is it like making it to Forbes 30 under 30 lists? The journey so far makes me more excited for the road ahead. I’m passionate about what I do, and it is humbling and encouraging to know that something I started 7 years ago, has morphed into a business that is recognized globally. How has this exposure impacted your brand? Having a world renown brand highlight your business as one of 30 emerging brands in Africa, is definitely gratifying for a business owner, increases consumer trust and opens you up to a new network of professionals and investors. How can an entrepreneur build a solid brand? In whatever area you want to go into, do your market research. Find a unique selling point, find something that makes your brand different from everyone else in that market. Know your customer, define him or her, have a clear vision of where you want your brand to go; stay focused and remember why you started. Having come this far starting out in 2011, what important lesson can aspiring entrepreneurs take from your journey? Dream big but start small, grow as organically as possible. Understand that there is no such thing as an overnight success. Hard work pays. Consistency and integrity are important. Provide value; a quality product will market itself. How do you deal with gender biases you encounter as a woman running an enterprise? As a female in business, sometimes there are unnecessary issues you have to deal with, that should not be the case. However, challenges make you stronger, whether gender-related or otherwise; deal with them head on and move on. When you jump past hurdles, it is a testament that indeed you are a survivor. I also believe surrounding yourself with the right company is helpful. I have female friends in the business, and we spend time discussing how to resolve our common challenges. Having strong ladies in your corner certainly makes the journey easier. What message do you have for women who need the courage to follow their passion? Go for it. The road is not easy, in fact, it is difficult, but it is certainly gratifying when you begin to break through. Seize the moment and start now. If you’d like to get featured on our Facebook page, click here to share your story with us.
5 Take Home lessons from the Civic X Launch
On Friday 27th of July, the Civic Foundation for Innovation hit another milestone with the official launching of its mobile learning lab – Civic X, an initiative of the Foundation. Civic-X is a mobile hub transformed from a truck, into a 15-seater tech hub. Retrofitted with an LED screen, smart tabs and computers, electricity and internet facility. The truck is deployed to execute a specially designed program for women and children in rural areas. The program seeks to create access and empower women between the ages of 18-35 years old and children aged 10-16 years old in rural communities with information and skill acquisition on issues relating to healthcare, agriculture, basic ICT and social equality using technology as a vehicle. Civic Foundation launched the program in the School without Walls, a school for children at the Area 1- Internally Displaced Persons (IDP) camp, Abuja. Here are five points and lessons learnt from the event: Breaking Boundaries, Building Synergy Digital revolution is reaching rural areas in many developing countries. However, the rural digital divide continues to present considerable challenges, especially in a country like Nigeria. One thing we are committed to is reducing the gap between rural areas and access to ICT and innovation in Nigeria. Rural residents remain largely marginalized; almost anyone seeking innovative products will look to the city centers and the perceived literates. Civic X allows young children dare to dream by connecting them with Leaders of thought under the mentorship series of the program. Anywhere innovation and technology thrives, community is formed. A community of change influencers and agents of development. The ripple effect of this can be as huge as total poverty elevation from our society. Educational Continuity is Important: The IDPS were not always displaced. One thing we learnt from the launch was that the kids in the IDP camps had proper lives before tragedy struck. Prior to becoming “displaced”, they attended and received basic and fundamental level of education, either completed or half way. There is an urgent need to build on the foundation already established in terms of education for these children. Also, we want to introduce ICT education amongst those that have hitherto, not had any form of ICT education. Civic X seeks to build on this ‘foundation’ by raising the bar and exposing women and children to technology. Starting from the basics and a limited number of communities, it is our plan to scale operations, and increase the number of beneficiaries for this project. Empowering Women Is Empowering the Society The underdevelopment or slow development of any country is directly proportional to the marginalization of women in issues of nation building and entrepreneurial development in the past. This is because statistics and research by business analysts and human resource managers have shown that women are greater maximizers of resources. Studies have shown that women channel a larger chunk of their earnings to building family and society. The place of women in any endeavor cannot be over stretched. Given their huge contributions to socio-economic development, there can be no meaningful advancement when we exclude women from governance and the process of governance. The Civic X initiative for women is designed to help women make better and more informed decisions in their day-to-day lives. The women would be taught on a wide array of topics including but not limited to; personal and financial management, civic education & participation, health, agriculture and governance. Harness the Energy of the Young The energy and excitement with which the kids learnt was amazing. This energy is an untapped resource. This energy must be channeled into productive engagements. As a law of science, energy cannot be destroyed. We can convert it into something impactful or we can watch these kids viciously engage in social crimes and vices. Education and inculcation of societal values at a young age reduces the chances of kids engaging in such vices. Moreover, growing in these camps and rural areas without adequate guidance exposes them to a wide range of vices. Educating and empowering these kids with skills that can be commercialized will have a positive ripple effect on the rural areas over the years because it will hugely reduce crime rate while boosting development. Make the Move and Get the Push There is a general notion that government is not supportive of indigenous initiatives. The launch of the Civic X proved contrary. We got Oludolapo Osinbajo – the wife of the Vice President of the Federal Republic of Nigeria to engage the kids in a Skype call and watch them learn. Three days after, she invited two of the students to the Aso-Villa for an outing and practically spent her day with the kids. They were treated to lunch and spent quality time with her Excellency. At Civic, we believe that what the government is looking for is a value proposition. Its the same thing every top social impact investor is looking for. This article was written by Nwachuku Nnamdi for the Civic Innovation Lab. Sponsored Post.
10 lessons I have learned since quitting my job to start a business
It’s been almost two years since I officially resigned from my job at a top consulting firm to start a business. For the last 20 months, I have been filled with either extreme anxiety or euphoria and sometimes, both feelings have coexisted from running my own business(es). It has been an experience like none I had had before, extremely excruciating, but also immensely fulfilling. Taking the leap to quit a comfortable job with potential for growth was not a difficult decision for me to make. I grew up believing I had the “Midas” touch — that everything I touched would turn to gold. I was optimistic. The prospect of extreme success was very exciting. I wanted to build the next Bloomberg or the next Warby Parker, in fact, I was like a child on their first day to school. And interestingly — my entrepreneurship journey has been more of a school than anything I had imagined. Here are just a few of the lessons I have learned and feel anyone planning on quitting their job to start a business should know. [bctt tweet=”About to quit your job to start a business? Here are 10 lessons you should learn from @Kazville ” username=”SheLeadsAfrica”] 1. Do not quit your job unless you have actually started your business Yes. They say no one wants to work for a part-time CEO. But no one wants to work for a broke business either. If I could do it again, I would wait till my business has clear-cut cash flows before I take the leap. Sometimes strategy works easier and more efficiently than hustle. 2. Have enough savings to last you at least a year Nothing sucks like having to invest in a business and worry about your house rent at the same time. Stowaway enough cash for yourself to survive for at least a year before taking the leap. And by “survive” I mean your budget should also have an entertainment budget line — to fund those business coffee meetings and social gatherings. Do not start a business thinking your business will feed you from Day 1 because the reality is that it won’t. And yes, some people will argue that you can never save enough. I disagree! 3. Your 9–5 job is just as important to your dream as your dream itself I have read a lot of social media articles bashing employed people for building other people’s dreams instead of their own and I feel that these “motivational” quotes and articles are in such bad taste. A lot of my progress and support have come from connections I made while at my job. My job taught me so much about managing my business and through it, I interfaced with top CEOs and management people that have since become personal friends and supported my business. My first client came from my former employer. I am mentored by my former boss. The beautiful people modeling Wazi glasses on our website are my former workmates. If I had not had that job, I would not have much mileage today. [bctt tweet=”Sometimes strategy works easier and more efficiently than hustle – @Kazville ” username=”SheLeadsAfrica”] 4. Start a business you understand Nothing takes longer and costs more than a business you have no experience in or understand. I cannot begin to count how much money I wasted paying ‘experts’ to make me furnaces that did not even work or molds that were defective. Don’t even get me started on how much time I wasted back and forth with excuses from the said experts as to why work was not getting delivered on time. Although I eventually pulled the business model off and actually started to make revenue, I think it gets any entrepreneur more mileage, success, and fun doing something they actually know and understand. 5. Get a mentor or two I have been lucky to have mentors throughout my entrepreneurship journey. They have not only offered me invaluable entrepreneurship advice but have also opened up their networks and shared their skills. They keep me accountable and on my toes every time I slack. 6. Keep your business simple Always keep your core business simple. Simple to implement. Simple to understand. Simple to pitch. Simple to share. Simple to scale. Innovation does not always equate complexity and just because your concept is complex does not mean it will be profitable. 7. Do not stop learning The best investment you can make is an investment in yourself as an individual. Of course, we have heard success stories of people who have made lots of money with no education. But education and business success are not mutually exclusive. As long as you have the opportunity, learn as much as you can. Do that online course. Take part in that workshop. Do that masters. Do that professional course. Granted, you may not need the degrees and certifications in the short run, but they will come in handy later and add to your credibility. [bctt tweet=”Just because your business concept is complex does not mean it will be profitable – @Kazville ” username=”SheLeadsAfrica”] 8. Beware of the busy bee syndrome Many times entrepreneurs get busy with everything. Busy driving to meetings to discuss new ideas or running up and down to make meetings that add no value to their business. They are always busy trying one idea after another day after day and applying to every startup competition. Busy busy busy busy. Busy does not always equal efficiency and entrepreneurs need to treat their time like they treat their money. 9. Grow some thick skin If anyone had told me entrepreneurship would make me lose sleep in the middle of every night for a week straight, I would probably not have started. I have wanted to give up an average of twice a day over the last one year alone. As an entrepreneur, something will hit you so hard you will want to close shop and with your tail between your legs,
Video: “I saved money from my wedding to start my business” – Samiah Oyekan Ahmed
After attending SLA’s Lafiya Lifestyle Expo where she shared her knowledge on work-life balance, SLA had a tête-à-tête with Samiah Oyekan Ahmed at her store in Abuja. She also highlighted some challenges she faced when she decided to switch careers. “As an only daughter to two medical doctors, deciding to become a full-blown businesswoman wasn’t well received especially by my dad who had great succession plans for me”, said Samiah. Beyond all the challenges of starting a business in Nigeria, getting funding to start is usually the hardest, but Samiah was smart with her money, and she found a way to cheat that particular struggle. “I saved money from my wedding planning and used it to start”, she says. Samiah went ahead to give her two top advice for intending entrepreneurs. Watch the video here: Samiah Oyekan-Ahmed is the Founder of The Gift Source & Fusion Lifestyle. She is a Medical doctor turned entrepreneur, who currently runs two companies, Fusion Lifestyle Ltd, and The Gift Source. She is super passionate about hers and other’s entrepreneurial journeys, as well as sharing knowledge. Samiah is a wife and mother of 2 kids as well as a published fiction author. If you’d like to get featured on our Facebook page, click here to share your startup story with us.
Career and Business advice For the Young Black Woman
In the wake of women’s month, it is so important to use our platform to always uplift young women so that they can reach their full potential in whichever career path they choose. As a young black woman, especially as one starting out in her career, the work place can be a challenging space to navigate through. Gender pay gap, sexual harassment and racial discrimination are our biggest issues and play a pivotal role in how fast or slowly we climb up the career ladder. This constantly leaves us questioning where we fit, add value and what kind of impact we are going to make in our chosen fields. Keep reading, because below, we have asked 3 young and incredibly talented women to speak to us about the 3 key lessons they have learnt to push past the career challenges of the young black woman. [bctt tweet=”3 young women share the 3 key lessons they have learnt to push past business and career challenges of the young woman.” username=”SheLeadsAfrica”] BE YOURSELF Be you. Most of us don’t know how to naturally be ourselves but once you are able to simply show your personality, you become impressionable to your peers. Be curious, read and ask questions. Not just on your job but on those related to yours. Understand the business’ big picture and where you fall in so you are better able to plan your own path of success. Get a sponsor or mentor to understand what value you wish to extract from the relationship. [bctt tweet=”“Once you are able to simply show your personality, you become impressionable to your peers.” – Priscilla Menoe” username=”SheLeadsAfrica”] Lastly, try be sociable. Comes easier to others but people promote and hire those they like. Go to the work drinks, go to the charity event and talk about things that are not work related to understand fully people’s characters and where your personalities get along. Above all, remember you are magic. INVEST IN YOURSELF I think we’re all familiar with the fact that corporate South Africa continues to be largely white and male. The secret is to invest in yourself not only intellectually or professionally but mentally and spiritually. My experience has taught me that as a young black woman, I have always felt that I needed to be exceptional to be given the same respect as my white, male or white male peers. I have found myself going over and above what was required only to be overlooked. [bctt tweet=”“Be clear about what you need from a business or career. How will it align to your own personal ambitions? Who can support you in your growth?” – Liziwe Ntshweza” username=”SheLeadsAfrica”] I have come to learn what it is that I bring to the table and ensuring that at every point, at least one person at the table is clear about what that is. Find allies in the workplace and use them for guidance as well as to off-load because there will be days when you need to vent before you can continue. More than anything else, build a strong support system outside of the office and take care of yourself. Be deliberate about taking care of yourself and try to enjoy it by celebrating your victories, big and small. MAINTAIN YOUR CONFIDENCE In my profession where knowledge is everything, I have learnt that one must never stop working on their emotional intelligence. I think that’s so important in the workplace. Always be your own biggest fan, and don’t expect others to pat your back. Know that you are enough, know that whatever is thrown at you, you can handle. Trust yourself, fight for yourself, and never lose sight of who you are. [bctt tweet=”“Know that you are enough, know that whatever is thrown at you, you can handle.” – Thina Zulu” username=”SheLeadsAfrica”] If you’d like to get featured on our Facebook page, click here to share your story with us.
“Grit, Tenacity, Humility, No Posing”: Toyin Odulate’s 7 Keys to Superior Product Positioning
When it comes to making lemonade out of life’s lemons, Toyin Odulate got the recipe down. Thanks to an unfortunate accident with her hair, she was able to turn that mishap into gold through her mama’s secret recipe (yes mama knows best), which led to the birth of Olori Cosmetics. However, if you have been in the entrepreneurship game, it does not take you long to realize that just because you have a magic product that works, people will automatically want to buy. Let’s face it, ladies, if your product was a dude who wants to take you out on a date, won’t you want him to some serious swag before he can get your digits? As the Country MD of Danone Nutricia and over a decade of managing international brands like Loreal, Toyin was able to get her kitchen start-up cosmetic brand to become a renown brand revolutionizing the cosmetic industry across key Sub-Saharan markets. Here are her top 7 to-dos to get customers to notice your products and fall in love (by choice or by force lol). Be Bodacious You can only have what you can imagine, so dream big. Make an ideal list of things you want your product or service to offer; the names of people you want using it and where you want your products sold. Harrods anyone??? Follow the Yellow Brick Road If your goal is to go to the emerald city, you need a plan to get you there. This is where parts of your business plan or ideal list start to come to life. A strategy forms the basis for a product roadmap and it also helps you focus on a specific target market instead of being everything to everyone. Innovate, Innovate, Innovate If you want them coming back for more, you have to keep things interesting. The content of the product can remain the same but you can experiment with different packaging. A perfect example is Body Shop; they are constantly updating their packaging making it more attractive and dynamic. Become a Conqueror You need to plan to dominate the shelf space at the stores you product is stocked. A strong shelf visibility ensures your product is seen and boosts buyer’s confidence. You may not have the liquid to execute a separate gondola for your brand like Coca-Cola but you can be creative with colors that will instantly attract the customer’s eye. Strive to get your products placed on eye-level and horizontally. Category captainship is your ultimate goal. Label Me Make sure you create a label that centers on your core information which include the name, what it does/purpose and what’s in it. You have to make sure that your products are positioned with the labels facing the consumer. This makes it easier for customers to decide within a second to pick your product. So ensure you conduct routine visits to shops that stock your products. Play the Incentive Game and Stay in the Game: When you do business, you have to always keep in mind that people want to know what’s in it for them. Stores hardly stock your products based on the brilliance of it, they want to make money at the end of the day. So how much of your margins are you willing to give in order to make sure your products are visible. Make margins work for you. The same goes for customers, reward their purchase with incentives. However, avoid being too generous so you don’t ruin the market. LinkedIn isn’t for show: Networks are meant to be leveraged, they are not meant to sit in your LinkedIn contacts list. The worst thing that can happen is that they say no but then again what if they say yes. So go for it, pitch your product/business, arrange a meet up, send free samples and basically do all you can to make your business succeed. Don’t be afraid to dream big, let is scare you then get over it and get to work. If you’d like to get featured on our Facebook page, click here to share your story with us.
6 Ways to Harness and Monetize your Many Passions
Asides the obvious fact that the recent economic downturn has forced several young people to have multiple sources of income, it is quite the norm these days to meet people who have a full-time job and are running small businesses on the side. They are also known as “side hustles”, and even full-fledged companies complete with all the bells and whistles. Sincerely, it is now a reality that a single income cannot sustain a comfortable lifestyle and this has pushed the average young Nigerian to get creative and take a dip in the entrepreneurship pool. Here are six ways to convert your many interests to money in the bank: [bctt tweet=”Take on practices that will not only push you out of your comfort zone but also work on improving your weaknesses – @tolanithomas ” username=”SheLeadsAfrica”] Leave your comfort zone Starting and running a business is not for the fainthearted, it will constantly push you out of your comfort zone. For example, if you have a fear of speaking to strangers, you will have to overcome that when networking and marketing your services to potential customers. Take on practices that will not only push you out of your comfort zone but also work on improving your weaknesses. You don’t have to be an expert, just be comfortable enough to deliver value that people want and need. You need more than passion It’s great to be passionate about your business ideas, but don’t let your enthusiasm blind you from reality. Be honest with yourself! Ensure there is a market to tap into and you are ready to put in the work. Get honest feedback from people around you; even friends and family by offering your services to them. You have to be truly good at what you do. Your passion could be making people’s faces up, but are you skilled enough to train others? Also bear in mind that as a business owner, you’ll be responsible for reporting taxes, marketing your business and sorting out your finances. Are you ready for all the responsibility? Offer Real Value What void can you fill in the market? For example, if you are a makeup artist and there is no makeup studio around you, that could be a viable business opportunity. The goal is to take advantage of the gaps in the market, that way you stand out and enjoy greater returns before the copycats join you in that space. Ask yourself how you can make the industry better? Is this the business that keeps your entrepreneurial juices flowing? Let’s say your passion is making furniture. Why are you better than your competitors? Is it because your materials are sourced locally? Or your products are unique and one of a kind? That would be more appealing to customers as opposed to buying generic mass-produced furniture. When I started my consulting company, I had used several competitors. I knew what made them great, but I also knew what I wanted that they didn’t offer. I knew how to better the services. I started it and here we are! [bctt tweet=”Six ways to convert your many interests to money in the bank: 1. Leave your comfort zone… ” username=”SheLeadsAfrica”] Convert your Passion to Cash There are several ways to make money off your passions: Selling an actual product such as clothing, beauty products online or in a store. Sharing your knowledge about your passion by blogging, writing books or making videos. Between sponsorships, subscribers and selling your own products, you can make a decent living. For example, Arese Ugwu turned her passion for financial literacy into a book – The Smart Money Woman – into a book that is being sold in several countries in Africa and the UK. Offering consulting services by giving advice on anything from law to skincare. Investing in an idea you are willing to financially support. Creating a software or gadget that makes life easier for people. For example, if you were a makeup artist, you could create an app that helps people find the right makeup products for their skin tones. Start an event around your passion, such as a regular meetup, seminar or a festival. Make Fun a Priority Maintaining your passion when starting a legitimate business can be difficult. Some people even forget exactly why they started a business in the first place. To prevent that from happening, always make fun and passion a priority. Your passion should reflect on your company policies, your passion should be communicated to your employees when you are hiring and they have to be equally passionate about your business as well. [bctt tweet=”Don’t wait till you master the craft before you start your business. You can learn as you go – @tolanithomas ” username=”SheLeadsAfrica”] Improve Your Skills It would be great if you have a lot of experience, however, don’t be too hard on yourself, there’s always room for growth and learning. For example, a furniture maker may be great are creating unique tables, but not so good at creating sofas. You can learn as you go along your journey, don’t wait till you master the craft before you start your business. Malcolm Gladwell says it takes 10,000 hours to become an expert in any field. Nonetheless, don’t let the perceived amount of time it would take you to be the best at what you do deter you from moving ahead with your plan. It may not take you that long to master your craft, as you long as you keep looking for ways to improve your skills. Always ask for feedback and track your progress. If you’d like to get featured on our Facebook page, click here to share your story with us.