7 Personal Productivity Tools for every woman
With so much to do in your daily lives, you need some productivity tools that can make you better organized, work smarter, become more effective, and achieve optimal results. Here are a few personal productivity tools that can help you do better in your personal life, work and business. Google Drive Google drive is a cloud storage service by google with which you can back up the files on your various devices in the cloud and access them on any other device across various locations using your gmail ID. You are also able to share files and collaborate with others on projects across different locations. Google drive also helps you create various folders for files to save your files. When devices synced with the google drive app are low on storage space, you can easily save the files on the application and delete them from the device to free storage space. The google drive application gives 15GB free storage space, if you need to use more than this amount of storage space , you can upgrade to the paid plans. Evernote Evernote is an application that lets you collect your thoughts, track them, share them (when you want to) and organize your day to day activities and yearlong goals. With Evernote, you are able share notes with team mates as you brainstorm or work on a project, you can manage team access to your Evernote account. You can also access the app from any device connected to the internet and notes saved on it can be easily searched. The Evernote app has a scanning feature that can be used to capture and register business cards as well as search documents. This app comes with virtual post it notes which can be used to organize and set reminders. Moneyfy Monefy is a personal finance app that’s useful for money management. This app helps you track your spending habits and create charts that clearly show your spending pattern. You can even customize some features on the app to suit your lifestyle – expenses, currency and language. It is easy to create and update detailed transaction lists on this platform (daily, weekly, monthly). The app puts together reports of your transactions at intervals (decided by you); it lets you set monthly budgets, share access with others, back up and export data as required. The basic version of the app is free to use, however, there’s an upgraded version that comes with extra features and you can get access to it for as low as N500/month. Another personal finance app that can complement Monefy is Goodbudget – this app can be applied to help you save for big expenses. Quality Time App Quality Time App; this application lets you know how much time you spend on your phone (hourly, daily and weekly) and how you spend it. With this app, you can easily identify applications on your device that you are addicted to. You can use this app to curb/manage excessive phone usage. There are even features on this app you can activate to alert you (or someone else) when you are spending “too much” time on your phone. A Vision Board A Vision board is built as a representation of where you are going (vision/goal) using images, picture, quotes. It is a goal setting tool on which defined vision/goals are illustrated visually .In a world where there’s so much fighting for your attention, there’s need to define your dreams and focus on them and a vision board can help with that. It is best to place this tool where it can be seen regularly; this lets you constantly feed your subconscious mind with what you want to achieve and how you want to feel. This tunes your mind in on your focus so that it constantly works to bring these dreams to life (whatever you focus on expands). Famous people like Ellen Degeneres and Katy Perry have spoken about how they used vision boards at one time or the other to bring their dreams to life. The process of creating a vision board is engaging; it connects you mentally to your dreams and there are no strict rules to it. You can inspire, motivate and affirm your way to your dreams using this tool. Post It Notes Post it notes are small sticky sheets of paper for taking notes and setting reminders; you can use it to track and organize thoughts by pasting these notes where they can be easily spotted for the required timely action, it comes in very handy when multitasking. These notes are easily pasted or detached from surfaces and leave no stains or residue. Post it notes are visually invasive when compared to software applications but they help direct attention to where it is needed. Virtual post it notes now exists, but I doubt they can take the place of the physical post it notes. Adult coloring Adult coloring is simply coloring for adults; sometimes we need to calm our young, active and energetic minds to prevent burnout and increase focus and concentration. Research shows that coloring has therapeutic benefits for adults; It is said to improve mindfulness and reduce anxiety. This can translate to reduced stress levels as well as better focus and concentration on work. Consider this a good way to manage stress and increase productivity. Adult coloring apps like ColorMe is a good place to start, you can also go for hard cover adult coloring books if that’s your preferred option. Now, go and live your best life! If you’d like to get featured on our Facebook page, click here to share your story with us.
The Art of Customer Service every business should adopt
As important as branding and advertising are, one of the most important elements of selling a product/service is customer service. Excellent customer service puts your business ahead of the competition as it is something that is often missing from the a lot of countries, especially the Ghanaian business model. Small businesses tend to jump straight to digital marketing or advertising without taking a moment to fully understand their business model and industry and how their product (or service), pricing, place (online store or brick & mortar store) and people (service personnel) intertwine and affect the overall brand and ROI. In case you didn’t know, people are one of the most important aspects of the business, that is service personnel across the production line or yourself if you are running a run man show. Customer service does not begin and end at the point of transaction and as a small business owner, you must consider the pre-purchase experience, purchase experience, and post-purchase experience So what does this mean for your business? Pre-purchase experience This refers to the experience your customer has with your brand before they decide to purchase anything. Is your website appealing? Does it have enough information to allow the customer to make an informed decision – or are your photos outdated? How is your advertising? Are people speaking positively about your brand? Purchase experience This is the actual moment of transaction where you exchange the product (or service) for payment. If you run an online store, you must consider your interface – is your website easy to navigate? How does your customer pay for their purchase – do you have Mobile Money integrated? Can they use a Visa Card? There are many services in Ghana that allow you to develop a website that allows your customers to shop online. A personal favorite is Storefoundry, it works very well for small businesses in Ghana. If you run an actual brick & mortar store, what is the ambiance like? Is it easy for customers to locate the products in your store? Are they on high shelves and do they always need an attendant to help? Is your store so small that your customers can only come in one at a time? Is your shop attendant interactive, willing to help and offer alternatives? Or are they constantly on their phone? Post-purchase experience This covers your follow-ups and interaction with the client after the transaction. Are you bombarding them with irrelevant SMS messages and emails? If you provide a delivery service, was your delivery driver dressed appropriately? Below are practical tips you can put into action to make sure your customer service is top notch. Recruitment & Training – Recruitment and training is the beginning of providing excellent customer service. Even if you are running a run man show, you need to stay up to date on customer relationship trends and train yourself to always put the customer first. If you are hiring others to handle the customer interaction, make sure you hire people who know and understand the vision of the brand and are willing to be brand ambassadors both inside and outside the workplace. Personnel must also be conversant in the industry-speak as well as in the product itself, in order to serve as a salesperson. [bctt tweet=”Hiring the right people will allow you to build the right company culture that is well aligned with the brand” username=”SheLeadsAfrica”] Go the extra mile – The data you collect from your customers serve many purposes. One of the main ones is to compile a mailing list for your newsletter but another important use would be to study your customer’s purchasing habits and stay a step ahead of them all the time. Group your customers by date of birth and send out a personal message to them via text message or Whatsapp, which has become a popular medium for business communication in Ghana. Get to know your customers personally, are they parents? Do they celebrate religious holidays? Make sure to reach out to them accordingly. [bctt tweet=”Reminding customers that you have them on your mind will make them feel involved with the brand. ” username=”SheLeadsAfrica”] Feedback is key – Receiving feedback from your customers at least once a quarter is important. Simple tools such as Google Forms or Survey Monkey are helpful for designing easy to use surveys which gives you direct feedback from your customers and clients. This way, your clients feel involved with and connected to your brand. Appearance – You and your staff’s appearance is one of the most important elements in building a strong brand. Ensure that staff (and yourself) look the part at all times. Customers appreciate a smile and a helping hand, as difficult as it may be on some occasions. The best way to make sure your customer service is on point is to align the pre-purchase, purchase and post-purchase experience to ensure a smooth transaction! Go forth and provide an excellent service!
Motherhood 101: Rejoining the Workforce with a Bang
A few days ago, I received a call from a close friend who was crying. She had applied for a position and was rejected after the third stage of the interview – just because she had kids. This wasn’t my first time hearing something like this as I had been in this situation after having my baby. Hearing this story inspired me to share a few nuggets of wisdom with my fellow Motherland Moguls and to discuss how mothers can re-enter the workforce. The Truth If you came across an ad with the JD of a mom, it would be impossible to fill. It’s endless! For those who have experienced and survived motherhood, you know that being a mom is one of the most trying times of a woman’s life – but it is also one of the greatest learning experiences ever! The invaluable skills and lessons learnt through motherhood aren’t recognized in the corporate world as they should be. From being excellent role models to excellent managers, team players, great multitaskers, economical, responsible, and dedicated. Honestly, companies won’t find great employees like mothers. Positive Traits Mothers Bring to Work If you’ve taken time off from work to raise your kids, it’s nothing to be ashamed of. I write this to you because I’ve often had to repeat it to myself and other women. After staying at home, there is no reason as to why you shouldn’t rejoin the workforce with a great job. During your time spent caring for your children, you will have learnt many traits that you can apply to your work and interviews. Firstly, mothers are excellent multitaskers who are always doing everything at once. The fact that they can juggle many tasks at once suggests that they could be efficient employees who could handle many projects. Their scheduling and planning skills also mean that mothers could be great time managers. After dealing with fussy and stubborn kids, mother’s not only develop great patience, but they turn ugly situations into beautiful ones. This motherly nature makes them very approachable which is important as an employee. Also, their ability to deal with high pressure and still thrives ensures that if faced with challenges, mothers can effectively deal with a crisis. Addressing the Gap on your Resume One thing many mothers struggle with is talking about the gap on your resume. While you know why the gap is there, many employers will want to question you about it. The first thing you need to do is own up. You can do this through explaining how you’ve grown during this period. Secondly, you need to show that despite not working for a while, you are more than ready to get back to work. By proving that you have planned your move with things such as a childcare plan in place, you make employers feel more comfortable when hiring you. Another risk with not working for long is that hiring managers may worry your skills are outdated. To avoid this situation, you can try and take online training courses to update your professional/technical skills. This not only shows initiative, but it highlights your adaptability. Finally, it is important to know your value and find employers who welcome your stay-at-home experience. Personally, as stay-at-mom, slash writer and proofreader, I’ve learnt to embrace this part of my life. In turn, those around me have learnt to respect it to. If you’d like to get featured on our Facebook page, click here to share your story with us.
10 Reasons Why You Should Get a Job Before Starting a Business
When starting a business, it is important to know that entrepreneurship is a growth process that you ease into, rather than rush in. There are a lot of processes that are often skipped with the hope that things will turn out well. Sometimes they don’t! Because of this, we can’t skip crucial processes and expect success to fall on us like ripe cherries. Success in business naturally comes to people who have paid their dues in full. If you’re experiencing serious issues with your startup and you’re considering quitting altogether and getting a job, I think you should too. Yes! You read that right, QUIT! We have a lot of half-baked, unskilled and rebellious entrepreneurs all over Africa today who are frustrated with their full-time jobs. They escape into entrepreneurship hoping to find some solace for their undisciplined minds. Truth is, if you can’t handle a job successfully, then a business would be harder. A lot of entrepreneurs need to swallow their pride, dust their CVs and go get themselves some more training. A lot of the issues we face as startup business owners can be prevented if we are humble enough to stay somewhere and learn. [bctt tweet=”Before starting your business, take the time to objectively define your true motivation” username=”SheLeadsAfrica”] 1. It Will Help You Find Your True Motivation Why are you starting a business? Think about this for a moment before you read on and be sincere with yourself. Are you starting a business because you don’t have a job or because you can’t stand working for someone else? Is it that you want your own work schedule and no instructions? These are wrong motivations for entrepreneurship. So, before starting your business, take the time to objectively define your true motivation. Is there a passion you have that you cannot fulfill your current job? 2. You will Master Your Skill and Hone Your Craft When you’re just starting out in business, you don’t always know everything you need to know about your target market, products and industry. Running a business is not the time for trial and error else you would have ruined your reputation while still trying to gain grounds. But if you take on a job, you will have superiors that can correct you when you make mistakes and they can help you get better. Just make sure you get a job in an industry that can enhance your knowledge and exposure in your field. You will never be able to quantify or pay for the volume of experience you will get from there. 3. You Will Build Confidence Have you ever met the CEO of an organization jittering in the face of a problem or challenge? Entrepreneurs are bold people and their confidence has a way of winning others over to their side and inspiring trust in their employees and clients. This confidence arises from the experience and knowledge they have acquired over the years. That boldness doesn’t just drop on anyone, it is built over time of making mistakes, being corrected and taking to corrections. You need that confidence to run a business successfully and you can get that from your job. 5. You Save For Your Startup Savings is one of the biggest sources of funding your startup. With a job, you can save enough initial funds and deposits to get your business started. If you’re smart and disciplined enough, you can join a co-operative society so your savings accumulate and give you access to more funds. 6. Build your Network A lot of entrepreneurs run a one-man show without external influences and inputs coming from anywhere. While doing your day job, you can start building solid relationships with your superiors and associates. Their inputs will come in handy when you eventually start your own business. [bctt tweet=”Your network is your net worth” username=”SheLeadsAfrica”] 7. Learn about your industry Having a skill is not enough reason to start a business which is what most entrepreneurs do nowadays. Once they acquire a skill, they open a business immediately. There are also other key areas you need to put into consideration before launching your business. Those areas include your target market, industry trends and competition. Then a good knowledge of your products and services and other opportunities that might be open in your field. Take your time. You can get it right once and for all 8. Learn how to build a business or how not to. Running a business is an art that must be learned if you are ever going to make it. You need to learn from people that have gone ahead of you and organizations that have achieved what you’re hoping to achieve someday. You will also be able to learn the inside operations, behind the scene activities, financial and people management that goes into running a business. While learning, if you discover any great idea you love, imitate it. But if you come across an uncomfortable experience that opposes how you think things should be done for instance the way the management deals with staff, then at least you would have learnt how not to handle things when you start your own business. [bctt tweet=”Take to corrections and watch out for subtle things that can cause your downfall. ” username=”SheLeadsAfrica”] 9. You’ll Learn Discipline. Many entrepreneurs are undisciplined in the way they handle their businesses. They see entrepreneurship as an opportunity for less work and to work anytime they like. I wish that is true but it’s not. Entrepreneurship means more work and more discipline than a regular worker. Your 9-5 job is where you get the basics of personal and organizational discipline. 10. Law of Karma Lastly, while doing your job make sure you are faithful. Do it wholeheartedly and give in your all. Don’t reserve your best until when you start your own business. Use your best ideas. Use your creativity. You’re sowing a seed you will reap very soon when you start your own business. Take to corrections and watch out
Michelle Ndiaye: Driving the Peace and Security Agenda in Africa
Michelle Ndiaye is the Director of the Africa Peace and Security Programme (a joint programme with the African Union Commission) at the Institute for Peace and Security Studies (IPSS) in Ethiopia. Ms. Ndiaye started her career in 1995 as a program officer at the African Institute for Democracy (IAD), a UNDP project based in Dakar, Senegal that promotes democracy and governance in Africa and particularly in 15 West African Countries. She is also the Head of the Tana Forum Secretariat, an annual high-level gathering of African decision makers in peace and security in Africa. She has worked on a variety of projects with local and international organizations in the fields of peace and security, democratic and local governance, post-conflict and community recovery, sustainable development and environmental issues, transitional justice, communication for development and research. Before joining IPSS, she was the Managing Director of the Mandela Institute for Development Studies (MINDS) in South Africa. Prior to joining MINDS, between 1999 and 2011, she consecutively headed several African and international organizations as Executive Director of Greenpeace Africa, CEO of the African Institute for Corporate Citizenship (AICC), Founder and Manager of Africa Projects for Akena Research and Consulting. [bctt tweet=”Having implemented projects in 48 countries in Africa made me wonder what a waste it is that Africans do not know Africa – @MichelleNdiaye1″ username=”SheLeadsAfrica”] You play a leading role in peace and security, a field normally perceived to be a preserve for men. What is your take on this? The area of peace and security has for a long time, been considered as an area where only men have a say. However, in recent times this perception is changing because of the initiative and role played by women. Whether at a community level (grassroots level) or international level, women are voicing their concerns. There is evidence that shows that women play an important role as drivers of change in achieving sustainable peace and development. For instance, women have been involved in peace negotiations in many African countries as well as led development efforts at the grassroots level. The Ebola epidemic of 2014-2016 is one example. I believe now is the right time for women empowerment and the right time to prove ourselves. Every woman should be able to reach the forefront in any field. What would you have been if you had not pursued this career path? Perhaps a diplomat. However, my work today involves socio-economic, human rights, socio-political and developmental aspects of society so I have no regrets. Who influenced you the most in your professional life? Aside from my family, my largest influence was my first supervisor at the African Institute for Democracy (IAD) in Senegal. Professor Babacar Sine, a brilliant Senegalese intellectual, taught me that leadership can only have an impact when it is a leadership of service. What would you say is Africa’s greatest strength? Our resilience and our capacity to absorb shocks. We face so many societal and developmental challenges in our nation-building processes that we have developed the ability to find solutions even in situations where we are threatened. Have you encountered any challenges in your role as a peace and security professional? Penetrating and making an impact in a male-dominated field has various challenges, from changing people’s perceptions to taking decisions and standing by them. You have to focus on demonstrating strong leadership and rigor in whatever you do. What would you tell a young person seeking a meaningful and successful career? Have a vision, believe in it and share it with others. I also believe in ethics and professionalism at all levels of my work. What do you consider to be your greatest professional achievement to date? I have worked on a variety of continental programmes in Sub-Saharan Africa with both local and international organizations in the fields of peace and security, democratic and local governance, post-conflict and community recovery, sustainable development and environmental issues, transitional justice, communication for development and research. But I must say, having implemented projects in 48 countries in Africa made me wonder what a waste it is that Africans do not know Africa! Have you ever received a painful rejection in your career? How did you handle it? I face painful rejections all the time. It’s part of how you build yourself into a strong leader. I handle it by having clear objectives, relying on my team, and being driven by professionalism and ethics at all times. Do you have any regrets? Looking back, what would you have done differently? I have no regrets when it comes to my professional career. I believe I embraced the right career path and I also feel that I have achieved most of my objectives in my field of work. As a lesson to any young person starting a career, I would say be focused, be professional, be rigorous and allow yourself to dream big. What have you learned in your career about women in leadership? Any advice for women who aspire to leadership positions? As a woman in a leadership position, you are expected to deliver 10 times as much as a man and be able to sustain it. No failure is allowed. You have to be resilient and strong. Women are increasingly facing burn out trying to juggle career and home lives. What can they do to prevent burning out? Have clear boundaries between your home and work life. It’s impossible to do both. Deal with one expectation at a time. As we live in a digital world, what is the one website that you must visit daily? IPSS and Tana Forum websites. I also visit the African Union website almost daily. Do you have a must-visit destination list? Too many! Ile du Saloum, Senegal; Lake Malawi shores, Malawi; Gorée Island, Senegal; Drakensberg and Paris (North West), South Africa; and Bahir Dar and Hawassa, Ethiopia. Which book is currently on your reading list? Winnie Mandela, A life!
How to Create a Slaying Social Media Strategy
Social media has become the next big thing. One can’t deny the relevance of social media marketing in driving website traffic, creating brand awareness and generating leads. Statistics show around 90 percent of adults aged 18-29 are on social media. Most people mention social media as their preferred source of communication with businesses. After reading this, you may consider creating a social media strategy and want to start straight away. However, there are a few things to consider before creating a social media strategy. These pointers ensure you don’t mess up your campaign. Define Goals and Objectives The first thing you want to do before coming up with a social media strategy is to have a clearly defined set of goals. You need to ask yourself, ‘what do you want to achieve out of your efforts?’. Social media marketing isn’t about flipping a switch and calling it a day. So to start, it is important to set SMART goals. These are goals that are specific, measurable, attainable, realistic and time-bound. Your goals will not only determine how much effort you put but also what type of resources you will need to invest in to get certain results. Some social media goals you can consider include: Increase brand awareness Higher quality of sales Improve ROI (return on investment) Create a loyal fan base Target Audience Where are your customers likely to be found? Approximately 70 percent of adults use Facebook but that doesn’t mean your customers are actively engaging with your brand there. When you target your audience, you get to understand things like who buys your products, their age groups, and income level. It’s important you understand demographics such as age, location, job title, and income level. What are their pain points? Their challenges and needs? All these are necessary as they inform the type of content to use. But more so, you also need to determine what social media channel will be most effective towards achieving your goals. You can learn more about this through researching essential demographic data for each social media platform. This will help you determine what tactics to employ. Track, Measure and Improve Remember those goals you set out to achieve? You will need to find a way of measuring your work to ensure that you are meeting your goals. Metrics are important in social media marketing as they help you understand how your business is doing out in the public. To select metrics, you ask yourself, ‘what social media metrics are associated with my overall goals?’ Vanity metrics such as likes and followers will not be enough to tell the full story of how well your brand is doing on social media. There are 4 main ways you can measure metrics – reach, engagement, clicks and hashtag performance. Finally, it is important to often and always check up on how your social media strategy is doing. Change is constant. Platforms such as Facebook change their algorithms all the time. Therefore, there is a need for you to continuously track and measure your online activities to see which areas need improvement. Investigate your competitors This is an important step to an effective social media strategy. It’s important you investigate your competitors to see what they’re doing. In doing this, you learn from their failures and successes. Now, don’t get me wrong, I’m not telling you to copy exactly what they’re doing. No! Researching your competitors lets you know what’s working for them so you can adjust and incorporate it into yours. Before creating content, it’s good you investigate what others are doing. You often find new ways to look at the content by analyzing what’s making your competitors successful. Create engaging content No one maintains interest in content that is not engaging. Therefore, it is very important to always try and create content that is engaging, but that it also aligned with your brand’s identity. So you need to ask questions such as what type of content should be posted? What about time and frequency? In doing all these things, you will be able to have a successful social media strategy.
9 Business Lessons from My First Year of Business
Like many people, I was faced with the dilemma of deciding whether or not I needed to attend business school to start my business as I had no experience. However, I finally decided to be brave and start my business without any experience. In my one year since starting, I have learned the following lessons. 1. Never take things too personally. When operating with people, it’s often very easy to make arguments, criticism and other relations personal. However, if you want to succeed in the business world, you need to remember that at the end of the day, how you deal with your customers and partners is strictly business and not personal. 2. Separate your business life from your personal life. When you have a friendly relationship with your clients, it is very easy for the lines to get blurred. Sometimes, this can end up in sticky situations where one party does not fulfill their end of the deal. To avoid these situations, it is important to set the lines clear between your business and your personal life. You need to maintain a work-life balance. 3. Be clear about your job description. As a service based business, one of my ethos is going beyond and above for my clients. Sometimes, this results in taking up certain duties (aka unpaid labor) that are not part of my job description. This can get overwhelming. Therefore, it is important to be clear about ALL the services that your offer from the onset. If necessary, you should draw up contracts that reflect your services and your limits. 4. Review your prices regularly. You might be doing yourself a great disservice if in a bid to come across as affordable you under-price yourself. It is important to review your prices as often as possible. Especially when you’re in an industry like social media where your responsibilities are flexible and subject to change. 5. Be accountable. In the absence of a business partner or a co-founder, you need to learn how to hold yourself accountable. This can be as easy as setting small, medium and long-term goals and working toward them. These goals are important to give you a sense of direction and to keep you in check. 6. Toot your horn. One of the few things I still struggle with is putting myself out there as I’d like for my business to speak for itself. But the game has changed and the internet is over saturated. The only way for you to be noticed or to come across as a thought-leader or an expert in your field is if you put yourself out there. There are no two ways about it. Do you want to be the go-to person for a particular service? Put yourself out there and let people know. 7. Have confidence in yourself. When you are running a business, you’re gonna need all the confidence you can muster for the tough days ahead. You will face people who don’t believe in your dreams and your plans may even fail. It is important to keep believing in yourself even when others don’t. 8. Find time to improve your skills. Work/Life can be overwhelming sometimes and before you know it, three months have gone by without you learning anything new. In this ever-changing world, there’s a need to constantly improve your skills. Thankfully we have the internet at our disposal but finding the time can be a challenge. To fix this, make a schedule maybe during the public holidays and learn something that would directly improve your daily activities. 9. Customer service is key. Just because you’re not selling a product to a consumer doesn’t mean customer service is any less important. You’re selling services. Treat your clients with courtesy. Referrals are still king. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Chidindu Mmadu-Okoli: Storytelling can Change your Business
Chidindu Mmadu-Okoli is a healthcare provider, content creator, and editor. She is the founder and chief storyteller of Story4Strategy. Story4Strategy is a small business borne out of the passion to help individuals and small businesses create the most compelling brand narratives that connect them with their target clients or ideal audiences. How did Story4Strategy originate? Story4Strategy did not come to me by chance. I was inspired by my various experiences from the 13 years where I worked as a secretary, writer, editor, PR officer, and as an inbound healthcare marketing executive. Currently, the business offers content creation, content editing and content marketing strategy services for individuals, startups and small businesses. [bctt tweet=”Until the lion learns to tell its stories, history will always glorify the hunter – African Proverb” username=”SheLeadsAfrica”] Why is storytelling a key component of business in today’s world? Any business currently operating without a storytelling strategy is like the lamp hidden under the table. The question is, how can any voiceless business make the desired impact? Any modern day business seeking to build visibility or awareness, influence, and profits must first connect to the minds of their ideal audiences. The only way to achieve this connection and to build customer-centered relationships is through genuine and persuasive brand narratives. How can our Motherland Moguls incorporate storytelling into their businesses to give them an edge? Africa’s history or backstory has propelled a lot of young women to fearlessly pursue lofty dreams that they are neither afraid of nor ashamed of. But, how do we validate these efforts Young women building great businesses on this continent should see business storytelling as the tool for showcasing Africa. They can use written, visual or spoken content with calls-to-action, to tell persuasive brand stories. Though, they have to ensure they develop a unique content strategy that aligns with their business goals. Secondly, through effective use of internet, social and traditional media, women can constantly connect, engage, convert and nurture potentials who will become loyal followers of their brands. Through all this, we inspire, educate and drive positive change. [bctt tweet=”Attention is the new currency. You have to tell it, to sell it – @iamchidindu” username=”SheLeadsAfrica”] Can storytelling be applied to young ladies building their careers? Of course, it can! In this day and age, where Thought Leadership is ever-thriving, young career women ought to see storytelling as a means to stand out. Also, young women growing in their careers have a lot of stories to tell based on their gifts, skill sets, knowledge, and experience. Therefore, storytelling becomes a wonderful tool for grooming other young women who want to follow their paths. As long as someone is telling stories that are connecting and helping people, they will always remain relevant. What careers can young women find in storytelling? Storytelling is broad. Business Storytelling and Content Marketing are just the tip of the iceberg. Most of these career paths are wrapped around (brand) journalism, mass communications, theatre and filmmaking, arts and literary studies, information and communication technology. Young women can then take up specific roles such as content creator, editor, speechwriter, graphic designer, film and even research writer among many others. These different roles allow them to solve problems and create value. What excites you about using storytelling as a strategy? The first thing that excites me is that storytelling is human. I do not need to go develop complex machines as well as specific instructions to give them. It’s a way to connect effortlessly with people and travels faster than formulas or data. Wrapping data in a story makes it easier for people to understand a difficult concept. After all, people think in stories and not figures. The great thing about storytelling it that it’s transgenerational. It’s a strategy that worked for our forefathers and still works in the business world. Businesses can use storytelling to change people’s attitudes about a product and even the culture. What advice would you give young women trying to carve a niche for themselves? Every dream is valid! You are the one who validates the dream. When you are persistent enough to begin producing results, others will then start to validate you. So, start small, aim limitlessly. Nothing good comes cheap. [bctt tweet=”If you show up to your life’s path, life will show up for you – @iamchidindu ” username=”SheLeadsAfrica”] Does the intersection of helping women live their best lives, and telling their stories through the media, events, technology, and data-driven thinking sound A++ to you? If so, think about joining us at the SLA HQ. See Job openings here.
Lifelong Learning: 5 Lies You Tell Yourself
What comes to mind when you think of “lifelong learning”? Oh, wait. Did you just roll your eyes and give a defeated sigh? Girl, we know the feeling. Some of your feelings might be valid but here are some thoughts you might have that are definitely wrong. Here are some of the lies you probably tell yourself all year round which eventually hinders your growth: I have a degree. What am I still learning? Big mistake, sister. When did you graduate? 2, 5, 10 years ago? The world is changing fast and we need to evolve. Standing in one spot only means that others are going to overtake you and take opportunities that should’ve been yours. Look at Nokia. How long did it take for them to lose their position as Number 1 phone maker? To be a successful Motherland Mogul, you need to keep learning the new trends in your industry. I am an expert in my field It’s very easy for us to settle for what we think we know is best. But does learning ever stop? If you have plans to branch out and innovate your brand, you need to prepare yourself! Are there other things you learn from other industries that may be linked to yours? There is so much more to learn about your passions, hobbies, and interests. Ask yourself questions such as ‘how badass is my excel skills’? When was the last time I gave a presentation that was wowed my audience? Take the time to improve and build on what you already have and what you need to make yourself better. I don’t have money for courses. In this day and age, you don’t have to spend a lot of money to learn! With a stable internet connection and time, you can access so many free resources online. From Coursera, Udemy, Skillshare, YouTube and the many blogs and articles out there; the options are endless. But once you choose to make this investment, you start the journey towards a successful and educated life. I don’t have time to learn. Let’s rephrase that as “I don’t make out time for learning new things because it’s not a priority.” Doesn’t sound nice, does it? Well, it’s true. We all make time for things that we consider priorities. Catching up on social media, binging on Netflix, attending owambe parties. But if we think about it, we spend many hours every week on things that aren’t really adding to our bottom line. If you’re one of those superwomen who resists all such temptations and still can’t find the time to learn, what about the time you spend in traffic? With the developments of education and technology, you can learn anywhere and everywhere! So, don’t make excuses for wanting to learn. If you believe in investing in yourself, then you will make the time to learn more. I’m too old to learn Lol! Did you know the oldest person to graduate college was 95 years old? We’re never too old to learn. Even if you have started a family and gotten 7 children, it’s never too late! It’s all about prioritizing. We can always learn new tricks! You’ve probably run out of excuses now. But don’t let this daunt you. The trick is to start small. Pick one skill and set yourself a target of one hour a week to develop it. If you don’t know where to start, Google resources and create a learning calendar. Once you set milestones and give yourself small treats every now and then, you’ll be surprised by what you learn in a few months. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Positioning Your Brand Strategy for The Nigerian Market
Brand strategy is the process of positioning your brand in the mind of your target market. The goal of every brand should be to be top of mind in their customers’ heads – that is whenever a customer thinks of your product, your brand should be the first name that pops in their head. For instance, whenever you think of ordering a cab, the first name that comes to mind is usually Uber, or, if you want a cold, non-alcoholic drink, Coca-Cola comes straight to mind. The aim is to be the top of the market niche of your brand, the customer needs to specifically identify your brand as distinct from others in the market. Brand positioning occurs whether or not a company develops a brand strategy, for every market, there is a market leader and less recognized brands. Every company has to craft a brilliant and progressive approach to positively position its brand to grab the attention of its target audience constantly. Basics of Brand Positioning The basic four elements of brand positioning are: Target market: Who are your customers? What is the major demographic constitution of consumers that your brand appeals to? Market definition: What level is your brand competing for? How is your brand relevant to customers? Brand promise: What is the most convincing, logical or emotional benefit to your target market that your brand has over your competitors? Legitimacy: What is the most credible evidence you can present to confirm that your brand would deliver on its promise? Brand strategy styles There are four branding styles prevalent in Nigeria, choose the ideal strategy for your brand and implement. The big bosses battle This branding style is usually for brands that are in a prominent market category with the market leadership margins within fringes of each other. Examples of these are Coca-Cola versus Pepsi and Jumia versus Konga. These two categories of brands are very similar and are constantly competing to gain market share. It is honestly a battle for the big bosses due to the amount of money and time it takes to successfully attempt this strategy. Big Fish, Smaller Pond This idea is the basis of most specialist and personalized brands. It is based on the idea of creating a niche within an underserved market, which is basically identifying a sector of an existing market whose needs have not been met by market leaders and positioning your brand as the solution to this market gap. For instance, there are several platforms that cater to needs of career women and female professionals, however not a lot are youth-focused, which is where She Leads Africa comes in. Fundamentally, this style avoids going head-on with the market leader but focuses on a specific niche. Game changer This brand positioning reframes an existing market in new ways. It gives customers new and innovative benefits that make market leaders and your competitors so irrelevant that your brand becomes the new market leader. If the needs or expectations of your customers change, you differentiate your brand from competitors by highlighting its distinctiveness or marketing your brand in a revolutionary way. Take Jameson’s foray into the Nigerian market, for instance, other drink companies brand their product as aspirational lifestyle brands or luxury brands, to be honest, aspirational branding is the de-factor brand strategy for products similar to Jameson. However, Jameson took the alternative route and branded as an artsy, cool kids brand, which has sporadically fast-tracked its market penetration in Nigeria. Another example is Wanneka Hair, the hair extension retailer that achieved Instagram fame by using unique brand storytelling, unique content, influencer marketing and several other techniques to achieve market leader status in a saturated market. This branding strategy will highlight your distinctiveness and help you beat the market leader, however, your strength must be backed by good quality product and service. This style gives a feel of exclusivity, community and a unique experience for its customers. First mover When there is no other product or service like yours and you are the first of your kind, you have first mover advantage and you get to invent your market. This strategy is for brands that do not fit into any existing market. Examples of this strategy are Uber and Printivo. The taxi-hailing app market did not exist before Uber created it, so also a Nigerian online DIY print provider had not been invented before Printivo. The benefit of this strategy is that your brand would be the default market leader because you literally created this market. However, this strategy can be risky because you might not find the right product-market fit simply because the market does not exist because there is no need for it. There are several brands that flopped in an attempt to fill a need that doesn’t exist, don’t join them. This strategy comes with several copy-cats, nonetheless, patents and trademarking might help, but if your product can be easily imitated, ensure you get enough head start to gain as much market share as possible. Got an article you’d like to share with us? Share your story with us here.