Felicia Ogumah is the brains and strength behind Feligold Food and Spices, a food company based in Warri, Delta State that began in October 2019. They package and sell food items like dry fish, crayfish, prawns, melons and local spices. Felicia’s business skill is something that has been cultivated since childhood. She says, “I grew up selling. At the age of 12, I was already selling. I think it is something that is a part of me. My friends tell me ” Feli there is nothing you can not sell. Even if they package stick and give you, you will sell.”
This article covers Felicia’s experiences running Feligold food and spice and valuable lessons you can take away from it.
Warning: Checking Felicia’s Facebook and Instagram page, will make you buy something.
What is the inspiration behind Feligold Food and Spice?
It, first of all, came as an insight, an inspiration from God. When I first started, it was something I really just wanted to do with everything that I have and am. God was stirring it in my heart to do it and so far it has been very profitable. God has been involved in the sourcing to get my products. I had no level of experience, I had no one putting me through, I did not go for any offline or even online training on Food and Spice. Divine connection came in. God was strategically connecting me to people. In fact, I am amazed!
[bctt tweet=”If it is just crayfish you want to sell, put all your effort into selling that crayfish. Don’t jump into doing everything at once. Pick one thing and try to get the best out of it before moving to something else.” username=”SheLeadsAfrica”]
How do you manage Feligold Food and Spice?
For now, we ship to Benin, Enugu, Port Harcourt, Anambra. We have even shipped to a customer in Europe. That particular customer contacted me through Instagram. In fact, I get most of my customers online. The lockdown affected us because most of my clients are outside Delta State. When the roads were eventually opened, the cost of the way-bill was high. Doing business right now is not the way it was before the virus. I pray everything goes back to normal”
[bctt tweet=”If you choose to do something, let it be something people identify you with because you are passionate about what you are doing.” username=”SheLeadsAfrica”]
From her business experience with Feligold Food and Spice, Felicia has three major business tips.
- Have a good reason for starting your business. Don’t go into the food business only because you think it is something that must sell. Everybody is into food business now. You have to have a passion for it and know why you started. It is important to know your why!
- Be focused. If it is just crayfish you want to sell, put all your effort into selling that crayfish. Don’t jump into doing everything at once. Pick one thing and try to get the best out of it before moving to something else.
- Be known for something. Let people know you for something. If you choose to do something, let it be something people identify you with because you are passionate about what you are doing.
Felicia Ogumah is one of She Leads Africa x Oxfam’s High Growth Coaching Program participants for 2020. You can follow her on Facebook and Instagram to keep up with her exciting journey.