She Leads Africa

Your ultimate guide to starting and ending the year strong in 2023!

It’s 2023! Whoo hoo… It is not a year to rest on your oars, not a year to be complacent because of the level of success you have achieved so far, it is a year for doing more. There is still much work to be done no matter what your life vocation is. This year is bringing you a new opportunity to start (if you are yet to join the moving train of achievers), and to get better at what we do for our best is yet to come. The following steps will set you on the path of getting more done this year.   If you know what you want, you will get it easily: Brain Tracy quote aptly puts it this way, “People with clear, written goals, accomplish far more in a shorter period of time than people without them could ever imagine”. I will put the emphasis here on “clear”-you are very sure what it is you want to achieve, you are not indecisive, thus, when you spot an opportunity that links to what you desire, you grab it with your two hands. Focus: You might have given yourself a pat on the back for the various feats you accomplished last year and this year you have so many ideas and you just want to execute them all at once. This might not turn out well and will slow down your productivity. It is important to balance your creativity with wisdom. Not all your beautiful ideas will fly so focus on your competitive advantage (that which you do so well or makes you stand out). See Success as a journey rather than a destination: When you see success as a destination, not only will you be tempted to wait for it to happen instead of working towards its achievement, but there is also the danger of being complacent. After the achievement of one goal, there should be the desire to get another. So don’t spend all your time trying to achieve one thing. Get it done and move on. Stop procrastinating Most of us are guilty of this habit. We push off what we are supposed to do now to a later time, and before you know it, it’s the year 2024. You don’t want to wake up tomorrow and you are a 105 years old; that dream you had when you were fifteen is still in your heart unaccomplished and you will know you have not lived because you will not feel fulfilled. Start working on that dream now so you don’t have regrets tomorrow. Be accountable: Arese Ugwu the author of the smart money woman in the acknowledgment page of the book mentioned that Steve Harris played a huge part in helping her finish the book in time-he kept checking up on her to make sure she was committed to writing her book. I believe if she hadn’t been accountable to him, she would not have finished the book at the time she did. There is this thing about the right time. If the book had not been published at the time it was perhaps the doors she said the book opened for her would not have happened. Find someone you can be accountable to especially if you are not naturally self-motivated or goal-oriented.   Stay close to your inspiration: Life is not a walk in the park so are your dreams or things you desire to achieve. You need to stay inspired to reach the finishing line. Read articles regularly here on SLA, you will find stories that will help you learn from other people’s experiences so you can navigate your world better. Attend seminars and conferences aimed at making you improve the way you do things, watch movies that will motivate you, and surround yourself with people who can talk you up just when you need it.   Be flexible: You don’t have to stick to one thing or one strategy if things are not working as expected. This year is for getting things done so don’t get stuck, find a new way for life is full of options. Oprah Winfrey puts it this way “Do what you have to do until you can do what you want to do.” I look forward to a greater you this year 2023!  

4 Bad Money Habits That Will Keep You Broke Forever

Bad money habits are kind of hard to break. We do them over and over without even realizing it. We all want to be rich. I mean, who doesn’t? But it’s one thing to fantasize about the many things you can do with a big paycheck and it’s another thing to muster the discipline you need to make it a reality. If you have bad money habits, you’ll get into a lot of financial trouble. For so long, I had no clear plan for my financial journey. All I knew was there was money and it had to be spent. Are you having issues saving? Do you feel like it’s a load of work putting some money down for the future? Well, I’ve got a couple of tips that can help you. Here are 4 bad money habits you need to quit this minute if you want to become more financially independent: Procrastination This is personal for me. I put off starting an investment plan for a later time. And I just kept pushing it farther. Not that I was super busy or anything, just plain laziness and a lack of self-discipline on my part.It wasn’t until I told myself the hard truth: that I can either continue pushing it later or just do it now and get organized. I realized that time was running out and that I had no clear financial goals. The Fix No one is coming to do it for you so you better get on with it. If you keep procrastinating, you’ll end up broke with lots of debts. Impulse Purchasing/Buying We’ve all been here. That urge to buy something. We give ourselves all the reasons why we need to have it. Impulse buying is all in the name. You see a bag and immediately want to buy it. You don’t even stop to consider the cost or whether you actually need it. You buy it before you stop to think whether you need it or can afford it. The Fix You need to first recognize this is a problem and keep track. Before you find yourself reaching for that candy or new pair of shoes, ask yourself if you have the resources and if you really need it. Don’t be in a rush; be certain you need it before you do. Not Budgeting A lot of people live on more than they make. If you don’t have a monthly budget, your money will disappear and you won’t know where it went.A budget allows you to see how much money you’re bringing in and where it’s all going. It enables you to make changes that help you save more money and avoid going into the red each month. Pro-tip It doesn’t have to be a big chore. It can start with only carrying a small amount of cash with you each day. You can also sign up with a money-saving app that automatically tracks your spending for you. Here’s an easy budget template for you. Love of Convenience Once a while, it’s okay to make a convenience purchase. These are purchases that are routine and take little thought when being bought. However, if you find yourself regularly making convenience purchases, it’ll cost you. Pro-tip You can start by cooking instead of buying fast food every day. Make a regular weekend event of preparing a dish that can be separated into freezer containers for future use. You can also stop getting that expensive breakfast on your way to work every morning and rather get up 5 minutes earlier to prepare something. I know waking up early might be hard for me so, I cook when I come home. At least I know lunch for the next day is sorted out. So, there you have it, 4 bad money habits that are keeping you from attaining financial independence. Which of them are you  guilty of?

Want to do business with the United States from Africa? DO NOT MISS THIS VIRTUAL SUMMIT

Over the years, the United States Government has funded a number of agencies and platforms to support African companies to do business with both the U.S. government itself and with the U.S. private sector.   To provide more clarity on ways in which the U.S. can assist in growing African businesses and entrepreneurs through trade, investment, and technical assistance, Africa.com is organising a one-day Virtual Summit – if you are a Motherland Mogul looking to expand your business into the United States, this is not the one to miss! This Virtual Summit will bring thousands of c-suite executives and decision-makers of African businesses together with high ranking U.S Government and business officials. It will be held on Wednesday the 14th of October 2020 with the following panel sessions: Register for The Virtual Summit Here Panel 1: View From The Very Top The Summit kicks off with keynote remarks by the highest-ranking U.S. government official responsible for relations with Africa, U.S. Assistant Secretary of State for African Affairs, The Honorable Tibor Nagy. Then, the Chairman of the U.S. President’s Advisory Council on Doing Business in Africa (President and CEO of GE Africa) Farid Fezoua, will deliver keynote remarks from the private sector perspective. Panel 2: Hear It From The Agency Heads A panel discussion featuring the Chief Operating Officer of Prosper Africa, a new U.S. government initiative that brings together the resources of over 17 U.S. Government agencies to connect the U.S. and African businesses with new buyers, suppliers, and investment opportunities. Joining this panel are the ‘Africa heads’ of some of the key U.S. Government agencies that do business with Africa, including the International Development Finance Corporation (formerly OPIC); The Export/Import Bank; USAID; and the U.S. Africa Development Foundation.   Panel 3: Hear It From African Business Heads The third portion of the summit is a panel of very senior African business leaders who have done business with the U.S., who will provide their perspectives on their experiences and guidance to those who seek to follow their footsteps. Panel 4: Views From Ambassadors Country-by-Country The fourth portion of the summit is a panel of U.S. Ambassadors to several key African countries who will speak about the resources available specifically in their markets to support African businesses. This event is free so don’t miss this opportunity to take your business international!  Register for The Virtual Summit Here

“I LEFT THE USA TO PURSUE MY PASSION IN NIGERIA.” MEET UGOCHI NWOSU, FOUNDER OF RELIANCE CLINICS

Not everyone owns up to their purpose especially when it takes you from one continent to another. Ugochi left the United States to pursue purpose in Nigeria. Ugochi is the founder of Reliance Clinics. She’ll be sharing insights into her life as a medical practitioner, health tips, the numerous challenges she faced and how she was able to overcome them.  Who is Ugochi Nwosu? I was born in Nigeria and lived there until I was 7 before my family immigrated to the United States. That was where I did all my schooling. After my undergraduate degree, I did my residency training in the States also until I returned back to Nigeria in 2019. This kick-started my goal to start a business that provided quality private healthcare services.  What are you passionate about? Healthcare! I really want to live in a world where everyone has full access to adequate healthcare. In Nigeria, the rate at which people in their early 40s and 50s die is really alarming. All of these can be avoided.  I just want to help people live healthy and productive lives where they get to see their grandchildren and even great-grandchildren. Although this would be beautiful, it’s not easy. If people want to live till their late 80s, it starts from now. So, I want to keep educating people about this.  What ignited the spark to start Reliance Clinics? For me, the inclination to work in healthcare came since my undergraduate studies. I learnt about the possible challenges, the requirements and mapped out the areas to make an impact. It was important to be properly grounded in what I was planning to do to avoid making any silly mistakes. I also worked with a whole lot of NGOs to ensure I had a feel of what I was about getting myself into. I didn’t really plan to start a business for myself. The decision to do that came after I kept searching for an NGO to work with but couldn’t find any at that point. This made me start looking for other possible opportunities.  During my residency training, I met people who were interested in digital healthcare services and connected with them. They encourage me to just do what I need to do because no one makes actual change by talking and observing. It was great for me because I didn’t see myself as someone that could take up that level of responsibility upon myself. The plan had always been to work for someone who was already doing the things I needed to do. That’s basically how the business came alive.  How was the startup phase of your business? I’m not going to deny the fact that everything was new to me. Firstly, we had to scout for a suitable location, then we had to figure out a way to get supplies for the clinic and basically test these supplies yourself because everything had to be reliable 100%.  For funding, I met the founders of a health insurance company during my residency training so things sort of worked out for me in the sense that they needed a trusted clinic that they could send patients to so they kind of gave me the initial funding for the clinic.  What business challenges have you faced and how have those challenges shaped your mindset? One major challenge has been hiring and training staff. For those in healthcare, the quality of services offered has to be nothing but excellent. Most times, doctors, pharmacists, nurses etc expect some things to be done in some certain way based on what they’ve seen before or something which might not necessarily be the right thing.  When you tell this category of people that there’s a standard that should be met and we’re not going to overlook that standard just because we’re operating in Nigeria, it turns into a situation where it feels like you’re telling them that they’re not properly trained or something so that was a major challenge for me.  Another challenge we had, in the beginning, was dealing with patients and staff who were used to things being done in certain ways and then we do them in totally different ways. For instance, most patients that come to our clinic are used to being given so many drugs even for not so serious cases. When we give them just 1-2 drugs, they feel like we’re not treating them the right way or we don’t really care about their wellbeing which is why we’re given them little amounts of drugs and that’s not the situation at all.  What have you learned so far from running this business? When it comes to hiring, you have to ensure that those people actually have the skills they claim to possess. It’s mandatory that you do. I’ve learnt over time that you have to be very intentional when deciding who to bring on board, how to evaluate their skills and how to train them so that from day 1, they can actually deliver.    Ugochi is a participant in the High Growth Coaching Program 2020. Catch up on her business journey on Instagram, Facebook and Twitter.

“At the age of 12, I was already selling.” Meet Feligold Food and Spice owner, Felicia Ogumah

Felicia Ogumah is the brains and strength behind Feligold Food and Spices, a food company based in Warri, Delta State that began in October 2019. They package and sell food items like dry fish, crayfish, prawns, melons and local spices. Felicia’s business skill is something that has been cultivated since childhood. She says, “I grew up selling. At the age of 12, I was already selling. I think it is something that is a part of me. My friends tell me ” Feli there is nothing you can not sell. Even if they package stick and give you, you will sell.” This article covers Felicia’s experiences running Feligold food and spice and valuable lessons you can take away from it. Warning: Checking Felicia’s Facebook and Instagram page, will make you buy something. What is the inspiration behind Feligold Food and Spice? It, first of all, came as an insight, an inspiration from God. When I first started, it was something I really just wanted to do with everything that I have and am. God was stirring it in my heart to do it and so far it has been very profitable. God has been involved in the sourcing to get my products. I had no level of experience, I had no one putting me through, I did not go for any offline or even online training on Food and Spice. Divine connection came in. God was strategically connecting me to people. In fact, I am amazed! [bctt tweet=”If it is just crayfish you want to sell, put all your effort into selling that crayfish. Don’t jump into doing everything at once. Pick one thing and try to get the best out of it before moving to something else.” username=”SheLeadsAfrica”] How do you manage Feligold Food and Spice? For now, we ship to Benin, Enugu, Port Harcourt, Anambra. We have even shipped to a customer in Europe. That particular customer contacted me through Instagram. In fact, I get most of my customers online. The lockdown affected us because most of my clients are outside Delta State.  When the roads were eventually opened, the cost of the way-bill was high. Doing business right now is not the way it was before the virus. I pray everything goes back to normal” [bctt tweet=”If you choose to do something, let it be something people identify you with because you are passionate about what you are doing.” username=”SheLeadsAfrica”] From her business experience with Feligold Food and Spice, Felicia has three major business tips. Have a good reason for starting your business. Don’t go into the food business only because you think it is something that must sell. Everybody is into food business now. You have to have a passion for it and know why you started. It is important to know your why! Be focused. If it is just crayfish you want to sell, put all your effort into selling that crayfish. Don’t jump into doing everything at once. Pick one thing and try to get the best out of it before moving to something else. Be known for something. Let people know you for something. If you choose to do something, let it be something people identify you with because you are passionate about what you are doing.

Meet Chebet Chikumbu: The Global Citizen trying to solve Africa’s youth development and education crisis

“Inside Global Citizen” is a limited series that will run during the month of August. It will pull back the curtain and highlight members of Global Citizen staff who are key parts of the organization’s advocacy, impact, and more.  Be part of our community of outstanding women by joining today. The United Nations estimates that a quarter of the world’s illiterate population lives in sub-Saharan Africa. With the 2020 COVID-19 pandemic further crippling Africa’s already fragile education systems, the challenge to develop the future of Africa remains a daunting task. At Global Citizen, Chebet Chikumbu is leading an all-women team focused on youth development across Africa to solve this big education and literacy crisis. CHEBET’S JOURNEY INTO YOUTH DEVELOPMENT Chebet’s passion for seeing growth in Africa started at a very early age. When she was 10 years old, her parents whisked her away from Kenya to boarding school in South Africa where she developed an appreciation for Africa’s diversity.  While she initially wanted to become an accountant like her father, her goals shifted as she began to learn more about countries across Africa, and noticed the prevailing inequalities that were similar across the board.  With this new awareness, she found herself leaning more towards humanitarian work than accounting. Today, Chebet works as the Regional Director for Southern and Eastern Africa at Global Citizen and identifies herself as a Pan-African woman with roots in Kenya, South Africa and Zimbabwe.  “I have really come to understand our similarities as Africans but also the nuances in a way that has given me a very profound appreciation for what it means to identify with a Nationality like a singular place.” – Chebet Chikumbu. INSIDE CHEBET’S JOB: SOLVING A MAN-MADE CRISIS To create sustainable and practical solutions to the problems of youth development and education, Chebet’s team identifies governments and corporations that can support priorities around the United Nations’ Sustainable Development Goals (SDGs), develop campaign strategies, and mobilize support across sectors. With her all-star team, Chebet oversees Global Citizen’s campaigns and ensures that commitments made through the Global Citizen platform are delivered and have a real impact on the intended recipients. “It became clearer to me that a lot of what we see is man made. And, if these are man made problems, it means that there are man made solutions. And if we collectively put our heads and our hands to work, we can come up with the necessary problem solving that is required to address the world’s most pressing problems.” – Chebet Chikumbu.  BeyGOOD: A SUCCESS STORY IN AFRICAN YOUTH DEVELOPMENT Chikumbu has had great successes with her team at Global Citizen. Inspired by Nelson Mandela’s passion for youth development and education, as well as his legacy of empowering future generations, Chebet and her team launched the  Global Citizen Fellowship Program Powered by BeyGOOD.   The Global Citizen Fellowship Program Powered by BeyGOOD is equipping young people with the skills they need to play a role in social justice, helping their communities achieve the SDGs, and amplifying causes that they believe in. Now, the Fellowship program is kicking off for its second year — with an extraordinary class of 10 young people. Designed to empower young people with work experience, the program is not only supporting the vision of a South Africa that nurtures its youth. Each fellow will also have the benefit from personalized mentorship from leaders in entertainment, business, government, and civil society — all aimed at enabling them to realize their potential to become global agents of change. Chikumbu encouraged young people to apply and engage in the paid, year-long fellowship aligned to one of Global Citizen’s four pillars of activity: creative, campaigns, rewards, and marketing. The next application period would be in 2021.  ADVICE: HOW TO FIND THE RIGHT MENTOR   The mentorship program is an aspect of The Global Citizen Fellowship Program powered by BeyGOOD that Chebet is especially proud of. With a career that has spanned over 15 years, she emphasizes that an effective mentor can create an open environment for young African women to express themselves and be heard. “I can attest to the fact that mentors have really helped me shape my career in my 20s, and especially now in my 30s because I am thinking more broadly around how do I deepen my thought leadership and how do I truly become the light that I want to be and that I want to see in the world.”- Chebet Chikumbu.  To find the right mentor, Chebet advises that you look for somebody who believes your intentions and is invested in seeing you be great without any strings attached -the key is you have to ask! SOLVING A CRISIS DURING A GLOBAL PANDEMIC The pandemic has not spared Chebet and her team. According to Chikumbu, prior to the pandemic, Africa had been making progress to meet the 17 goals. Now, even those targets where that had almost been hit are under threat of having decades of progress wiped out in a matter of weeks. “Due to COVID-19, an unprecedented health, economic and social crisis is threatening lives and livelihoods …we know that people of colour are disproportionately affected and we know that on the continent it means that the majority of those people of colour will be young and under the age of 30.” – Chebet Chikumbu.  The UN says global school closures have kept over 90% of students worldwide – 1.57 billion pupils – out of access to education, and among them, 370 million children are missing out of school meals that they depend on. For those without access to internet and computers at home, remote learning is not an option, meaning almost no education for the duration of the crisis. In short, if we thought it was real out here, COVID-19 is teaching us things can be a whole lot more real with existing inequalities and injustices.  THE FUTURE OF YOUTH DEVELOPMENT AND EDUCATION IN AFRICA While progress might seem daunting, all hope is not

How to rise above disappointments like a boss

There is this weakness that comes with disappointments or failure. One cannot really tell if it’s that kind of ‘general body weakness’ or something that goes beyond that. Something inexplicable. That kind of feeling that makes one feel static, with little or no zeal to move forward. No doubt failure is often accompanied by disappointments and a lot of pain, which leads to unfulfillment or even depression. Here are some ways to deal with and rise above these situations… Never Give Failure Power Over You! It’s important for us to note that failure only has as much power as we give it. No! This is not saying you should immediately be filled with joy, slot in your best song and start dancing like nothing happened. (Well, you can do this if it works for you) However, the point here is, the day we determine to deal with those failures and move on, is the day we actually move on. Dealing with failure entails dealing with the dark clouds of disappointments, and the pain that comes with it. Until this is done, every other thing will seem stagnant, as one may not have the drive to move on to the next phase of life. Life is a Teacher! Take Notes We see books on ‘Secrets To Success’ here and there, but I think there should also be books on ‘Secrets To Failure’. This is not to guide one ‘into failure’ but ‘across it’. Knowing the bumps, as well as dos and donts of getting across where true success lies. When we know the secret to failure in a particular field, it will be easier to either avoid or overcome it. For now, life remains the one school that teaches all, with no exception to failure. This is the reason, moving on doesn’t just require leaving a particularly rough phase without taking anything along. Most failures leave us with nothing but lessons. Whether these lessons are positive or negative doesn’t matter. What matters is for one to take note of these pitfalls, in preparation for the next phase of life. Learn To Move On! There is never a time life would take a pause because of one’s disappointments. So, the greatest evil we can do to ourselves after experiencing failure is to hold on too tight to it, that life leaves us behind. Yes, bring it out! Pour out the emotions even if it means letting the tears escape your eyes, but after all these, move on! Even if you have to start inch by inch. Change Your Narrative Now Life happens, but how often do we happen too, after a particular setback in our relationships, businesses, careers or just our overall private life. Often times what we do when life happens negatively is sit in the pain, perhaps in the midst of sympathizers and wait for things to keep happening to us, as it pleases. The table can be turned around when you join the league of people who change their narratives. They may fall at some point, but they choose the better option of rising again. They take their lives in their own hand with a sense of purpose.They do not remain ‘nouns’ in a world that is a ‘verb’ itself. They move! Success has no tribe, race or gender. Ironically, failure is even one of the major factor binding the history of most winners all over the world today. When you fall, there are two choices- either you sit on the ground (till a good Samaritan come to pick you up) or rise and move on. Moving on doesn’t mean one won’t feel the pain or shame of falling. Moving on only indicates you’re in control of life, rather than life being in control of you, and this will definitely facilitate reaching your intended desired result. Start happening! Stop waiting for things to happen. Change your narrative and live again! This month of October, our theme is Girl Talk. We’re touching all topics relating to your personal life, mental health and so much more. Got something to discuss with us? Send us a DM to ASK SLA here.

Chiedza Museredza: Making the move from Zimbabwe to Canada

Moving to a whole new country, a whole new continent may seem like the scariest choice you could ever make. Will you like your job, will the move be worth it, or what if you never manage to settle in? These are just a few questions you may ask yourself. On the upside, what if it becomes the best decision you will ever make, what if you find a great group of friends and your job is the best career choice you could have made? Chiedza has previously detailed her experience on immigrating to Canada to be a lawyer. Starting as a Masters student, she got an internship at one of the biggest law firms in the country and currently is completing her articles at McMillan LLP. She details below her experiences moving countries to kickstart her career There are various ways you could immigrate to a new country – as a student or as a professional. The choice may lie with your experience and qualifications. Professionals who qualify have the option of applying for an Express Entry Visa into Canada whilst students have the opportunity to qualify for a post-graduate work permit. Consider what your best option could be. Making the move… Going in blind when making such a seismic change to your life requires preparation. Moving to a new country takes a lot of research, time and money. Plan what you need to do to, how you’ll do it, then take the huge leap and DO IT! Sometimes it means finding new ways to create opportunities for yourself and opening doors through your own initiative. Chiedza describes the experience of moving to another country as challenging. In particular, moving to a country where she did not know anyone. It felt like starting all over again. “To prepare for my move I connected with people on LinkedIn who had made the same move as I wanted to make. They, in turn, connected me to other people. I was very lucky to connect with helpful people.” The power of networking… Qualification and experience from back home may not always be recognized by potential employers. Some may prefer someone with Canadian experience and those with prestigious work experience or attended Ivy League or Oxbridge universities may fare better on the job market but not everyone has this experience. Networking has a major impact on the impression you could make to your future employer. Before approaching someone to discuss opportunities it is definitely worth it to research the company and anything else you can find out about the person off LinkedIn (i.e. Google them). This helps you determine how to approach them- what do you have in common and more importantly what do you specifically need help with. “I found the best way was to network with someone in the company/firm/organization and they would recommend me. Most companies trust recommendations from their employees. I have noticed that broadly worded networking emails are not very helpful. Being specific with emails always shows that you know what you want So in essence what makes one the best candidate as a foreigner is effective networking that will result in getting recommended for the job you want.” Be mentally prepared… The job hunt is one of the hardest processes you could go through, but remember, perseverance is key. “You have to have a thick skin and be resilient. You will be told “no” more than “yes”. Don’t take it personally – just keep going until you achieve your goal.” Nobody deals with rejection well, but one small setback does not necessarily mean you should give up. “I believe that what is meant for me will be for me and that rejection is not a denial of my dreams. So, I keep it moving. In terms of managing my expectations, I hoped for the best and prepared for the worst.” Managing the corporate world has been extremely busy. “I struggled with impostor syndrome the first days. I had to remind myself that I worked very hard to get where I am so I deserved to be at the firm just like everyone else.” Chiedza shares the key lessons she has learned from her immigration to Canada: Failure is the best form of feedback because it forces you to change and grow – so failure works for you and not against you; Don’t let your achievements set you back. It is very easy to relax after getting successful at something; and Be grateful. Each time you want to complain (even when the complaint is valid) – just think of what you’re thankful for. This is one of the best ways to deal with stress.   Interested in contributing for She Leads Africa? Click here.

Nobuntu Webster: I let go of the parts of my business that were not aligned with my purpose and values

Nobuntu Webster is Director of African Pursuit, a social enterprise using media and story for economic and social development and Avad Media, a content production, content distribution, and content marketing company. She has extensive leadership experience in development organizations such as the International Women’s Forum, Businesswomen’s Association of SA and KZN Youth Chamber of Commerce. She holds a BPhil Honours degree and postgraduate qualifications in Strategic Leadership and International Trade Management. Nobuntu Webster expresses her joy of living out her purpose through her business and career and contributing to meaningful work on the continent. In this interview, we asked her how other aspiring Motherland Moguls can use their businesses and careers to do work that fulfills them and impacts lives.  What is your purpose and how are you using your career and business to fulfill it? I’m a storyteller and I am moved by injustice. I want to see economic justice, economic equality, and social justice. You’ll find me using stories to create narratives for justice and to bring in new thinking and ideas. I develop Media strategies and content for social justice and economic inclusion through African Pursuit. I am also perturbed by distorted narratives. With Avad Media, we create content that challenges people to question the narratives that we have been taught. My heart is for Africa, so we create platforms and content to engage, grow and build Africa. [bctt tweet=”We are building towards an Africa that has enough for its people – @NobuntuSA” username=”SheLeadsAfrica”] What steps did you take to turn your career and business to fulfill a purpose? My faith drove me to pursue purpose. The first step was looking to God and growing my faith. The second step was to sacrifice. I had to let go of the parts of my business that were not aligned with my purpose and values. The next step was going for it! I discovered that where my purpose would be fulfilled is in Media. I had to make the bold, courageous steps towards Media. Go boldly into what and where your purpose is. Be humble and willing to learn from others if you’re getting into a new craft. Learn the technicalities of the craft, and know what your specialty is. Also, know what the business model looks like in that craft and then think about how you turn that craft into a profitable business. Using business for a purpose is a long journey, you have to be willing to be in it for the long-haul. It is going to unravel layer by layer, you just have to keep taking the steps as you discover them. [bctt tweet=”Learn the technicalities of your craft, and know what your specialty is – @NobuntuSA” username=”SheLeadsAfrica”] What meaningful work on the continent have you been able to contribute to and which have you found most fulfilling?  One of the projects I am working on currently is Abundant Africa. We are building a narrative for a restorative economy in Africa; saying, ‘how do we create an economy that is influenced by our own unique African values? How do we go back to Ubuntu and create an economy that is good for people; to making sure that the poor are given opportunities to pull out of poverty?’ I am part of building teams that create content that moves from policy ideas to stories that people can relate to. We are building towards an Africa that has enough for its people and that protects its environment. How does one discover their purpose and identify meaningful work they can contribute to, as a business? The clues to knowing your purpose are in the things that you do without trying hard; things that you would be willing to do for free. To identify meaningful work you can contribute to, you have to know your calling. Ask yourself, ‘what moves me?’ What can you not ignore? What do you want to change? [bctt tweet=”There is so much need on the continent and that need is an opportunity – @NobuntuSA” username=”SheLeadsAfrica”] How do we grow from a survival and profit mindset to a service and purpose mindset? There is so much need on the continent and that need is an opportunity, and you can still have a profitable business. Every entrepreneur should have a service and purpose mindset. As Africans, we are people of ‘Ubuntu’. If we go back to who we are and we go back to the need around us, we easily move to a service and purpose mindset and build sustainable businesses that contribute to the continent. How do you turn your business to fulfill purpose without losing profitability and your current clients? I had to let go of clients whose work did not align with my values. There is always a risk in these kinds of bold and courageous steps. The greatest rewards in life come with sacrifice. There are things that you are likely to lose. How do you secure your team’s buy-in into the new purpose and vision of your business? A great leader is someone who is able to bring the people that they lead with them on the journey and get them to buy into the vision and own it. People though are also on their own journey. Give them the option to come along on the journey or not. The new direction of the business might not feed into their purpose and career. I had to relocate anyway so I had to start new teams that are passionate and that buy into the new vision. [bctt tweet=”Go boldly into what and where your purpose is – @NobuntuSA” username=”SheLeadsAfrica”] “I have the blessing of living my childhood dream… It looks completely different than I thought it would but it is so much more meaningful!” – Nobuntu Webster  How are you growing and glowing this month? We want to share your story! Click here to share.

Still haven’t set your 2019 Goals? Read this…

This year I have chosen to try something a little bit different. Instead of writing down resolutions, I have decided to set goals for the year. What’s the difference? Resolutions are a decision to do or not do something. It could be giving up alcohol for the first month of the year, or resolving to go back to the gym after a few months of slacking. Goals, on the other hand, are an aim to achieve a specific result. This could be to run a marathon or take an online course. So why pick goals over resolutions? Well, resolutions really don’t seem to last that long into the year and they are usually founded in some displeasure with your current state of being/ living. Now don’t get me wrong, there isn’t anything wrong with setting out resolutions. More often than not people seem to struggle to keep them or even remember them by mid- January. Goals are more proactive, its a determination to achieve something. [bctt tweet=”Stop making New Year Resolutions. Set Goals Instead. Read this article to find out why. ” username=”SheLeadsAfrica”] So, Motherland Mogul, how do you set our goals for the year? First things first… Write it down! There are a couple of ways you can do this, journaling or if you are more of a visual person you can create a vision board. If you write your goals down somewhere you can see them everyday it helps you stick to them, a constant reminder isn’t to make you feel bad but more to remind you what you are working towards. A vision board is not only fun to make but can enable you to see your goals as an actual reality making it much easier for you to stick to them. Think of the short term and long term Set out goals that you want to achieve by the end of the year, by a certain month/ date. This means you can work on consistent goals as well as focus on the short term. This means you are not only waiting for the end of the year to see results but throughout the year you will have bursts of success that will continue to motivate you to achieve your more long term goals. So what falls into each category? Short term goals could include taking an online course in a certain month, running a marathon, reading a set number of books per month. These goals require you to train/ learn/ work to achieve them within a certain time frame, so get to work!! Long term goals such as the 52-week saving challenge, launching your own business, changing jobs or even volunteering on a monthly basis. These are goals that require consistency and usually take longer to achieve. The rewards may take a long time to reap but just imagine how it will feel to finally achieve a goal you have been working long and hard on. Categorize your goals Not all goals are the same, sometimes you have to realize what part of your life you want to improve or change. Personal and professional goals are the obvious categories that we can turn to but do not forget other aspects of your life that can give you joy. You can set out goals to travel to a new country (or a few), to complete a crafts project, grow herb garden or practicing daily gratitude. This helps you focus on your creative side and develop healthy self-care habits. Put in the work  Each goal you set out is going to require a lot of work and determination by your part. what is important in realizing your goals is identifying what you have to do to achieve them. Let’s take the marathon for example. You can’t wake up on a Saturday morning and just run the marathon, you need to train in order to run the race. This would require you going for more parks runs and working out to build the strength and endurance needed. So you set a mini-goal, for example following a training program that guides you over a period of time. These mini goals help you determine what you need to do on your part to achieve your goals and provide small successes on their own. Be realistic You don’t want to run yourself into the ground trying to achieve your goals. They are not meant to tear you down or make you feel worse about yourself. Focus on goals that help build a better version of you, whether professionally or personally. Don’t set out goals too ambitious or far fetched, but also do not forgot to throw caution to the wind. It is not time to sit back but rather to step up for yourself in the aspects that matter. If you really struggle to hold yourself accountable, why not find a goal buddy? This person will remind you of your goals throughout the year and check how long it is taking you to achieve them. They may also provide you with great advice and be a support system when things seem hard. Reap the rewards I do not know about you but sometimes I need an incentive to work on something. And considering there is no one to hand out badge saying “Well done”, it’s up to you to set out your rewards. So let’s say you have finally managed to start your open your own business, why not throw a small soiree to thank those who helped you achieve your goal or even just to launch your business. Again, such rewards make the achievement of a goal so worth it, so why not reward yourself for all the hard work you have put in.  Got some advice that can help others succeed in 2019? Click here to share.