HGCP 2022 Participants: Labake is a self-made entrepreneur with so much hope for Africa

While many have lost hope, Labake believes in the future of Africa. She believes without a doubt that Africa can be a self-sufficient thriving continent. 

“I am also motivated by my future self. I have a clear picture of who Labake in the future is, and I am working to become her. “


This is exactly what makes Labake an entrepreneur to watch out for. She Leads Africa sat down with the Founder of AR Initiative to learn about her and her business. 


What led you to taking the first step and setting up your own business? 

I had no desire to run a business growing up. I was always passionate about development and thought I would effect change through the traditional corporate route. However, when I moved to Nigeria and was looking for opportunities in responsible business, I found that there was a gap in the market – corporate responsibility was thought of in more philanthropic terms; building a school etc. While that is great and has an impact, I was more concerned about their responsibilities across their valuation and how they think about the environmental and social impact of their business activities. 


This led me to start The AR Initiative, where for the first 2 years I freelanced and worked to understand businesses and their view of corporate responsibility. Over the last year, i pivoted to the start-up ecosystem because I found that transformative change is easier and possibly more effective in growing businesses. Also, that no one is catering to and measuring the ESG impacts of this fast-growing industry. So, The AR Initiative does this – we work with the start-up ecosystem to make as positive an impact as possible on people, profit and planet. 


Introduce your company the way you would to a potential customer? 

The AR Initiative is a pioneering, data-driven, product consultancy that helps start-ups, venture funds, private equity and impact investors to measure, analyse, and report on their ESG performance metrics. We work with startups to develop sustainability reports and help with investor readiness, and we help investors deploy capital effectively and manage their sustainability compliance.


That is really impressive! Tell us a bit about your background?

I was born and raised in Lagos, where I lived until i graduated secondary school. Over the next 14 years, I studied and worked across Europe and the United States. I earned a double honours degree from the University of Massachusetts, Boston and a masters from The Graduate Institute in Geneva. 


Growing up, I was always inspired by travel. I took every opportunity that would allow me to travel to a new place and meet new people. Having the opportunity to learn from other societies and cultures fed my curiosity and spurred my entrepreneurial journey. I was inspired by the systems and institutions in similar countries and more developed countries and kept asking “why not in my home country?” So, I started The AR Initiative to improve development outcomes for Africans by engaging the private sector. I am deeply interested in the human experience and working to make it as meaningful as possible. 


What was your dream job or career path when growing up?

I wanted to be Kofi Annan growing up! I still would like to be. I had the honour of meeting him as graduate student in Geneva and he’s every bit as inspiring in person.

Hahaa!!! Kofi Annan is a legend! Quite a big dream for a little girl…love it.

So, if you had the opportunity to go back in time to talk to your 15-year-old self, what advice or tips would you give them? 

I would tell my 15-year-old self to breathe and trust the journey. I always wanted to accelerate the journey – be an ‘adult’. But as I’ve grown, I realised the magic is in the journey so learning to savour the experience – both the good and the bad.


What do you get up to when you are not working? What do you do to have fun, relax and unwind? 

I love to read, spend time in nature -hiking, long walks, and travel!


Tell us about the legacy you want to leave in this world? What you would to be remembered for? 

I would love to be remembered for changing the business view in Africa to a triple bottom line – planet, people, profit. Currently, most businesses prioritise profit above all else. I hope to effectively alter the business landscape to prioritise impact on the environment and people as much as making a profit.


Now let’s talk a bit more about the AR Initiative, what is your favourite aspect of being an entrepreneur?

There are a few things, but i think owning my time and creating a job that i couldn’t find in the market.


What’s the best advice you have received in business that you wish to pass on to our community?

Build up your social capital and make it count. Building a strong network and the ability to leverage it is crucial.


What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?

Limiting distractions. Throughout the workday, I often put my phone on work focus mode, a new feature on the iphone and it limits notifications. Also, listening to classical music and film scores really help me with focus.


What key activities would you recommend entrepreneurs to invest their time in?

Networking, learning and more networking.


What is your favourite quote or saying? 

If we stare at our giants too much, the fear of them will overtake us.


Finally, can you share with our community what is your experience been like as one of the finalists to the program?

It’s been an interesting experience so far. I am enjoying meeting and learning from the other finalists and coaches.


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About She Leads Africa

She Leads Africa is a community for smart and ambitious young African women. Our goal is to become the #1 digital destination for young women looking to build successful careers and businesses.

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