HGCP 2022 Participants: Rasheedat is changing the way people think about nutritious food

When we talk of a superwoman, we are referring to a woman like Rasheedat Ademola. An entrepreneur, mother and pillar of her community. She is the founder of Remix Food Enterprises, and this year’s High Growth Coaching Program’s finalist.

“I want to be recognized for bringing attention to African native food crops that have benefited moms’ and kids’ health.” – Rasheedat Ademola

Growing up she wanted to be an accountant, but the universe had other plans for her. Rasheedat shares with us her entrepreneurial journey and some tips on how to take your business to the next level.

Have you always been entrepreneurial, what led you to taking that first step and setting up your own business?  Share your journey.


I was born with an entrepreneurial spirit thanks to the women in my life—from my granny to my mother— who were all running their own businesses. My entrepreneurial path began in junior secondary school, where I learnt baking.


 I’ll bake some snacks to offer to our neighbours, and when they ask for more, I’ll start selling to them. During service, I felt confident that my employment was safe, so I seriously pursued my SAED training to sharpen my catering abilities. I took short courses in hospitality management, and that is how I started my first business.

Introduce your company the way you would to a potential customer?

Remixx Food is a business that creates affordable food for your family using items from your neighbourhood that you are familiar with. All the nutrients your child needs to grow for the first 1000 days are in this simple-to-make blend. It is quite versatile, and you may prepare a variety of foods for your child using it in different ways.

What’s been the most significant thing you’ve done to grow your business?

Investing in receiving training. I’m not a nutritionist but owning this company has transformed me into one. I’ve taken classes on new-born nutrition, food product design, food processing, and other topics related to nutrition.

What would you say are the top three skills needed to be a successful entrepreneur?

Communication, research and networking skills. 


What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?

Learning to take a break when the going gets tough and overwhelming. 


What key activities would you recommend entrepreneurs to invest their time in?

Don’t forget to develop yourself as you run your business. Invest your time, money and energy in yourself development. 

What would you like to be remembered for? 

I want to be recognized for bringing attention to African native food crops that have benefited moms’ and kids’ health.

What is your favourite quote or saying? 

Martin Luther King, Jr. said to keep moving forward. No matter how hard it may be, keep moving.


About She Leads Africa

She Leads Africa is a community for smart and ambitious young African women. Our goal is to become the #1 digital destination for young women looking to build successful careers and businesses.

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