I sat down with Susanne Onuminya, the founder of Jasmine Ultra Blue Solutions to get to know her and find out more about JUBS.
Tell us a little about yourself.
My name is Susanne. I am a Biochemist, Safety professional and public health enthusiast. I was born in Lagos and I am married with a beautiful daughter. I worked in clinical health, oil and gas and sales industries before I became an entrepreneur. I love networking, meeting new people and making friends and my passion is helping people.
What motivates you?
I am motivated by seeing people around me succeed, knowing that I’m providing a solution that impacts a lot of lives is what drives me. I love knowing that my daughter will be proud to call me her mother one day.
Describe a typical day for you.
I’m usually awake up by 6:00 am, then I make breakfast and get my daughter ready for school and drop her off. After dropping her off , I watch a live motivational video while doing my morning exercise. I usually start my word day with meetings, then I do my work for the day and courses on my HGCP curriculum. Around 2:00 pm, I pick up my daughter from school and continue working. After work I bond with family, and then later I do more HGCP courses.
What do you feel are your biggest achievements?
My biggest achievements …, I don’t feel like I have achieved them yet. I’ll say being part of HGCP 2021 and Future Females Business school. My biggest achievement will be when we finally open a physical JUBS center.
What do you do for fun/relaxation?
I hang out with my friends. I also read books – mostly business books, motivational books, medical books or books written by women. I also enjoy watching movies.
If you had to write a book, it would be on what and why?
Oh, I’m definitely going to write one, on transitioning from your 20s to 3os. Your 20s are Smooth, your 30s are not and nobody tells us these things.
What is your favorite aspect of being an entrepreneur?
I’d say being able to see your vision for your business come to life.
Introduce your company the way you would to a potential client.
JUBS is a health solutions provider. We have an Ultra Blue Women Support group where we give support and educate women on living a healthy lifestyle. We also offer convenient health services to our clients such as vaccinations, diagnostics, and medical services. We have full time and locum doctors that provide services to our clients. We also sell health products such as supplements on request by customers as part of our packages.
We sell to upper and middle class millennials. We started with women but have expanded to sell to men and also corporate organisations. You can read more about our services at https://jasmineultrabluesolutions.com/
What was the inspiration behind JUBS, what led you to taking that first step and setting up your own business?
I saw a need and decided to provide a solution. After I had my daughter, I needed to lose weight because of health complications. I tried many different things that just didn’t work. This experience helped me realise that a lot of women have a need for convenient health services to meet their needs with ease of access and minimum disturbance to their daily schedule. I started with Ultra Blue Women Support Group and then expanded to all our present products and services.
What’s been your favorite mistake that you made in your business and what did you learn?
I’d say winging it instead of properly structuring the business, foe example believing that an aspect of the business is too small to structure and set up standard processes for.
We are now at a point where we are almost restarting the entire business because we have to establish standard processes to make sure that it’s structured properly and running efficiently.
What challenges have you faced first as a founder and then as a female founder?
I have actually been extremely blessed in my journey as a business woman. I have received access to a lot of resources as a female founder. There are also a lot of opportunities to network and for growth.
What would you say are the top three skills needed to be a successful entrepreneur?
Innovative, networking (charisma), handle many things at the same time
What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?
Delegating is very important as it allows you to stay focused on your vision. One must also maintain a healthy balance between optimism and realism.
What’s the best advice you have received in business that you wish to pass on to our community?
You need people everywhere – inside and outside the business. Having the right people around you makes all the difference.
What business-related book has inspired you the most? (or, what is your favorite book) ?
Hmm, I’ll say Lean In: Women, Work, and the Will to Lead. This is a book by Nell Scovell and Sheryl Sandberg.
Susanne is currently on the High Growth Coaching Program hard at work preparing JUBS to grow and scale to being a household name in the health industry.