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What comes to mind when you hear the term ‘personal branding’? A perception of oneself? A unique identity? No matter the thought, your personal brand reflects your reputation, your legacy, the people you surround yourself with, your authenticity…the list is endless! Having a well-defined personal brand requires you to be proactive about how you manage […]

Public Relations vs. Advertising

[bctt tweet=”In PR, The “public” is anyone who ever has/will form an opinion about the client” username=”SheLeadsAfrica”] What is Public Relations? Public Relations is a strategic communication process that builds and manages mutually beneficial relationships between Organizations and the Public. The “public” is anyone who ever has or ever will form an opinion about the […]

How to use media platforms to grow your business

[bctt tweet=”Build your public presence and reach new customers with these tips” username=”SheLeadsAfrica”] Public relations can be used to protect, enhance or build reputations through the media. The world of business is characterised by fierce competition. In order to win new customers and retain the existing ones, companies not only have to distinguish themselves from […]

The 4 minute guide to SME marketing: Much ado about big budget

Women on laptop

“Jennifer our business only has #xxxx and I can show you our account statement if you don’t believe me. I really would love to do marketing o, but If I spend that kind of money now, I would have nothing left to run my business.” This was a real statement from a friend of mine […]

Debunking the “Marketing is Advertising” myth

#WOCinTech Chat

Advertising is not marketing. As a marketing professional I encounter clients who usually do not understand that although all advertising is marketing, not all marketing is advertising. Marketing is an all-encompassing practice, made up of various elements such as strategy, customer research, trend investigation, public relations, social media promotion, product design, pricing techniques, promotional campaign […]

The 4 minute guide to SME marketing

4 minutes

The average human’s attention span is… oh look, a notification on my cell phone! According to scientists, the age of smartphones has left humans with such a short attention span even a goldfish can hold a thought for longer. As such it is no longer surprising when people complain that a 1000 or 2000 words […]