What It Really Means to Lead: Growth and Influence with Rosemary Egabor-Afolahan
Leadership is often reduced to titles and visibility. For Rosemary Egabor-Afolahan, it is something far morepractical. It is about responsibility. It is about making decisions that carry weight. It is about showing upconsistently and doing the work that keeps an organisation moving forward. As Director of Commercial and Communications at News Central TV, Rosemary sits in a role that demandsboth strategy and execution. As a business Builder. She is responsible for driving growth, buildingpartnerships, and shaping how the organisation communicates with its audiences. It is a position that requiresclarity, discipline, and a deep understanding of how business and media intersect. Her journey into this space did not follow a straight line. Before moving into media, she built her career acrossbanking and the oil and gas sector. Those early experiences exposed her to structure, performanceexpectations, and the realities of operating in high-pressure environments. Over time, she developed a strongfoundation in business development and strategic thinking, skills that would later define her work incommunications. When she joined News Central in 2018, the organisation was just kicking off and still growing into its identity.There was an opportunity to build, but also a need for direction. In her role as Commercial Lead at the time,Rosemary focused on market growth, platform on-boarding, strengthening partnerships and positioning thebrand to attract both audiences and investors. That work paid off. The network expanded its reach, onboarded on satellite platforms, secured keypartnerships, and emerged as a more visible player in the African media space. Her eventual appointment asDirector of Commercial and Communications reflected that contribution. It was not just a title change. It was arecognition of consistent results. Beyond her direct company, Rosemary has also provided a platform for media practitioners and leadingcommunications professionals in Africa. Her initiative, the Media Hangout Network (also known as the MHNGnetwork), has been committed to national discussions on media development in Nigeria. Ahead of the 2023 elections, the MHNG Network drove conversations with media stakeholders, policymakers,and government representatives on the need for operational synergy leading up to the national event, as wellas the roles society needed to fulfill for development. In industries like media, that impact is even more visible. The stories told, the way they are told, and the voicesamplified all shape public understanding. Through her work at News Central, Rosemary has been part ofbuilding a platform that focuses on telling African stories with context and clarity. She has displayed that growth is not about hitting targets but building something that can last. That meansputting structures in place, creating clear processes, and making sure people have the tools they need to dotheir jobs well. It also means paying attention to people. Leadership, in her view, is not about control. It is about clarity and direction. People need to understand thegoal, but they also need the space to contribute. When that balance is right, teams perform better, their ideasimprove, and their results become more sustainable. This is also where impact begins to show. When women are given the opportunity to lead effectively, the effect goes beyond the organisation itself. Itchanges the way decisions are made. It introduces different perspectives. It creates room for others to stepforward. Staying effective in that space also requires continuous learning. The media landscape is changing quickly.Technology is shifting how audiences consume content. Expectations are evolving. What worked a few yearsago may not work today. For leaders, this means staying open. It means being willing to adjust, to rethink, and to keep learning.Rosemary’s time at Lagos Business School reflects that commitment to growth, not just in theory, but inpractice. In pursuit of her postgraduate degree in Media and Communications, she led activities in her classand, after graduation, obtained professional certifications in Strategy from the same institution. She sharedhow her time at the Lagos Business School stretched and refined her aspirations and her contributions to thedevelopment of the institution remain evident through alumni support, and continuous collaborations remainevident. For women building their careers, her journey offers a clear takeaway. There is no perfect path. There is nosingle formula. But there are habits that make a difference. Take your work seriously.Understand your environment.Build your skills deliberately.And being consistent. Because in the end, leadership is not defined by a single moment. It is built over time. Through decisions.Through effort. Through the ability to stay focused and keep going. For Rosemary Egabor-Afolahan, that is what leadership looks like in practice. Not just being in the room, butcontributing in a way that moves things forward.
Zedcrest Appoints Simbiat Bada as Managing Director, Stockbroking
Bada’s appointment follows Zedcrest’s acquisition of RMB Nigeria Stockbrokers and aligns with its strategic vision to deepen market capabilities as it continues to deliver innovative, client-focused solutions that drive growth and strengthen its market position. Lagos, Nigeria – March 2026 — Zedcrest Group, a leading financial services powerhouse with a strong footprint across Asset Management, Investment Banking, Securities, and Financing, has announced its Board’s approval of Simbiat Bada’s appointment as Managing Director, Stockbroking. Adedayo Amzat CFA, the Group Managing Director, Zedcrest Group who made the announcement at a media parley held at the Zedcrest Head Office in Lagos, noted that the appointment will now be vetted by the Securities and Exchange Commission (SEC). According to him, “Bada’s appointment reflects Zedcrest’s commitment to deepening its expertise in securities trading and delivering superior execution, advisory, and wealth creation opportunities for our clients. It also reinforces our ambition to build a best-in-class stockbroking business that is responsive to evolving market dynamics.” Also commenting, Chairman of the Zedcrest Board, Babatunde Sanda, FCA, expressed confidence in the appointment, noting that Bada’s leadership will be instrumental in unlocking new opportunities and delivering sustained value for stakeholders. He added, “We are confident that Simbiat brings the discipline, professionalism, and strategic insight required to strengthen Zedcrest’s position in the equities market.” Simbiat Bada is a certified investment professional with nearly a decade of experience spanning securities trading, asset management, sales, and business development. She holds a bachelor’s degree in Economics from the American University of Nigeria, Yola, and a master’s degree in Economics from the University of Lagos. She is also a member of the Chartered Institute of Stockbrokers (CIS) and a qualified Chartered Accountant (ICAN). Prior to joining Zedcrest Securities, she held key roles at Vetiva Securities and WSTC Financial Services Limited, where she leveraged her expertise in trading, operations, and wealth management to drive performance and support business growth. As part of its long-term expansion strategy, Zedcrest had successfully acquired RMB Nigeria Stockbrokers in 2024, which was subsequently rebranded as its stockbroking arm, Zedcrest Securities. This move strengthened the company’s presence in the equities market, enhanced its trading capabilities, and expanded its offerings across the capital markets value chain. About Zedcrest Group Founded in 2013, Zedcrest Group offers its diverse clientele a broad range of financial solutions, which include Asset Management, Investment Banking, Securities, and Financing. These services are provided through its subsidiaries: Zedcrest Investment Managers (Zedcrest Wealth), Zedcrest Global Markets, Zedcrest Securities, Zedcrest Capital, and Zedvance Finance. For more information, visit www.zedcrest.com.
Real women. Real results. How She Leads Africa is changing careers one course at a time
Skills alone don’t build careers — the right training, at the right time, in the right community does. Through the BoostHer Program, She Leads Africa has been equipping women across Africa with tools, confidence, and credentials that open real doors. Here are three women who took the leap, and what happened next. Testimonials At one point, TIMD Couture had quality designs but low sales. I saw the She Leads Africa course and enrolled to improve my marketing. During the training, I learned to define my brand, show its value, and create sales-driven content without lowering standards. I challenged myself to post consistently, and within a short time, my sales grew to between ₦200,000 and ₦400,000 a month. The experience taught me the power of consistency, storytelling, and strategic marketing. I’m grateful to She Leads Africa for helping me discover abilities I didn’t fully recognise. Ojo Imole Deborah Fashion Designer & Digital Marketer, TIMD Couture Hello, my name is Peggy Ibiene Toby. A friend of mine recommended the program to me as one of the biggest Teaching platforms in Africa. I was part of the She Leads Africa training to add to my skills in Executive assistance.This program helps me challenge myself in tasks I found difficult, but I was able to push through the entire tasks. During my training time, I got my first job as a virtual/executive assistant, and all that I learned during the program has helped me manage the role.I want to say a big thank you to She Leads Africa for their time and dedication to impact in us this great skill. I truly recommend. Peggy Ibiene TobyExecutive Virtual Assistance From growing a fashion brand’s revenue to landing executive roles, these stories share a common thread: when women invest in themselves, the returns are real. The She Leads Africa BoostHer Program offers more than knowledge — it delivers clarity, community, and credentials that move careers forward. Ready to write your own success story? Explore She Leads Africa’s upcoming programs at sheleadsafrica.org
The Confidence Gap Was Never the Problem
She Leads Africa, March 30th, 2026 For years, we’ve been told a convenient story: that African women just need more confidence. Lean in. Speak up. Take your seat at the table. But after working with thousands of women across industries, countries, and career stages, we can say this plainly: Confidence is not the problem. And it never was. At She Leads Africa, we’ve sat in rooms with women who are building businesses from scratch, leading teams under pressure, navigating male-dominated industries, and holding entire families and communities together. These women are not lacking belief in themselves. What they are navigating—daily—are systems that were never designed with them in mind. The Myth of the “Confidence Gap” The idea of a “confidence gap” became popular through leadership discourse that suggested women hold themselves back more than men do. But research paints a more complicated picture. Studies like those published in the Harvard Business Review show that women often underestimate their readiness for roles compared to men, but that’s not because they are inherently less confident—it’s because they are responding rationally to environments that penalize them differently. Another body of research from McKinsey’s Women in the Workplace reports consistently shows that women—especially in regions like Africa—face: In other words, what looks like a confidence issue is often a calculated response to structural barriers. If you know you’ll be judged more harshly, interrupted more often, or overlooked regardless of performance, caution is not a flaw—it’s strategy. What We’ve Seen Firsthand We’ve worked with women who: These are not women lacking confidence. They are women operating within systems that: So when we keep telling women to “be more confident,” we’re asking them to adapt to unfair conditions instead of questioning the conditions themselves. Let’s Name the Real Problem: The System Across many African contexts, structural barriers show up in subtle and overt ways: This is not about individual mindset. This is about power, access, and design. And until we address those, confidence training alone will always fall short. So What Can Women Do? While we continue pushing for systemic change (and we must), we also recognize that women still have to navigate these realities today. Here’s what we’ve seen work—not as a replacement for change, but as a way to move strategically within the system: 1. Build Strategic Visibility It’s not enough to do good work—you have to make sure it’s seen. Document your wins. Share your progress. Speak about your impact. Not because you lack confidence, but because visibility is currency in systems that don’t automatically reward you. 2. Find—and Use—Power Networks Mentorship is helpful, but sponsorship is transformative. Seek out people who will advocate for you in rooms you’re not in. And just as importantly, be intentional about the rooms you choose to enter. 3. Detach Worth from Recognition In biased systems, recognition is not always a reflection of value. Do not internalize delayed promotions, overlooked ideas, or unequal pay as personal failure. Often, they are symptoms of structural imbalance—not your inadequacy. 4. Negotiate with Data, Not Just Confidence Confidence alone doesn’t close gaps—information does. Research salary benchmarks, funding trends, and industry standards. Use data to back your asks. Systems may resist you, but data makes it harder to dismiss you. 5. Create Parallel Systems Where Possible Some of the most powerful shifts happen when women build their own tables. From women-led investment groups to community-driven platforms, African women are already creating alternative ecosystems that redistribute access and opportunity. That is not just navigation—that is transformation. A Call for a Better Conversation It’s easier to tell women to fix themselves than to fix systems. But we need to move beyond conversations that center confidence as the primary barrier. Because when we do, we risk ignoring the very real structural challenges that shape women’s experiences. African women are not lacking confidence. They are navigating complexity with intelligence, resilience, and strategy. The question is no longer, “How do we make women more confident?” It is: “How do we build systems that are finally worthy of their confidence?”
Celebrating Our Top 50 Under 30: The Rising Motherland Moguls
International Women’s Month Celebration | March 10, 2026 This year, we are proud to once again shine the spotlight on Africa’s most dynamic young women through our SLA Top 50 Rising Motherland Moguls — a list that honours African women under 30 who are not just keeping pace with their industries, but rewriting the rules entirely. These are change-makers, trailblazers, and bold visionaries from Nigeria, Kenya, South Africa, Ghana, Cameroon, Gambia, Botswana, and beyond. They represent fields as diverse as healthcare, STEM, finance, social impact, journalism, marketing, education, and more. What they share is an unshakeable belief that Africa’s future is theirs to shape — and they are doing exactly that. From founding companies that are solving real problems, to creating platforms that amplify women’s voices, to pushing the boundaries of what’s possible in male-dominated spaces, each woman on this list is proof that when African women are supported and celebrated, the entire continent rises. To our 2026 Top 50 Rising Motherland Moguls — we see you. We celebrate you. And we cannot wait to watch you soar. 🔗 Meet the winners and celebrate them on LinkedIn: Follow @sheleadsafrica on LinkedIn to see the full list and show your support for every woman named. Drop a comment, share a post, tag a Motherland Mogul in your network — because celebrating women should never be a quiet thing. But the Top 50 is Only the Beginning Here’s what we know to be true: for every woman named on this list, there are thousands more whose stories are just as powerful. There is the seamstress who became a fashion brand. The teacher who built a school. The girl from a village who taught herself to code and is now running a tech startup. The woman who survived hardship and turned her pain into a platform. The mother building a business between school runs and midnight feeds. The graduate who said “no” to conventional paths and carved her own. We know you’re out there. We see your LinkedIn updates, your Instagram stories, your WhatsApp status announcements about new milestones. We read about you in newsletters, hear about you through friends, and meet you at events where you introduce yourself too humbly for everything you’ve actually accomplished. This International Women’s Month, we want you to know: She Leads Africa celebrates all of it. The big wins and the quiet ones. The companies that have raised funding and the ones still figuring out the first client. The women who have been recognised and the ones who haven’t yet — but will be. A Love Letter to African Women Everywhere To every African woman building something — whether it’s a business, a career, a community, a movement, or simply a better life for herself and those around her: You are the heartbeat of this continent. Africa’s story cannot be told without you. Its economy cannot grow without you. Its communities cannot thrive without you. And its future cannot be written without you leading. We celebrate how far you have come. Not just from where you started, but from who you were told you could be. We celebrate the version of you that showed up anyway — when the odds were unfavourable, when the resources were scarce, when the doubt was loud. We celebrate what you are building. With your hands, your mind, your relationships, your creativity, your stubborn, beautiful refusal to give up. And we celebrate where you are going — because the best chapters of your story are still ahead. Happy International Women’s Month. 🌍✨ She Leads Africa is a community dedicated to helping young African women become the best professional versions of themselves. Follow us at @sheleadsafrica and join thousands of Motherland Moguls building the Africa they want to see.
Why Networking Is Still the #1 Career Hack
(And How to Do It Without Feeling Awkward) By She Leads Africa | 5 min read | Career Growth Let’s be honest. The moment someone says “go network”, something inside you probably cringes. Maybe it brings up images of stiff handshakes at awkward cocktail parties, rehearsed elevator pitches that feel nothing like how you actually talk, or the dreaded small talk that leads absolutely nowhere. If that’s you — you’re not alone, and you’re not wrong for feeling that way. But here’s what’s also true: the opportunities that have changed women’s careers — promotions, partnerships, investor introductions, job offers, mentorships — they rarely come from a cold application into the void. They come from people who know you, like you, and think of you when something important comes up. That’s networking. And it doesn’t have to feel like a performance. The Myth That’s Keeping You Stuck A lot of women — especially early in their careers — believe that hard work alone is enough. That if you put your head down, deliver excellent results, and be a team player, the right doors will open. And while hard work matters, here’s the uncomfortable truth: talent is rarely self-promoting. In most organizations and industries, the people who get seen, considered, and chosen are the ones who’ve built relationships that put them in the room when decisions are being made. This isn’t about being fake or strategic in a manipulative way. It’s about understanding that careers — like businesses — are built on relationships. And the sooner you embrace that, the faster things can move for you. What Real Networking Actually Looks Like Forget the image of the business card swap at a conference. Modern networking — especially for ambitious women — is so much more human than that. It looks like: reaching out to a woman you admire on LinkedIn just to say her work inspired you. Showing up consistently in a community where your industry peers hang out. Asking someone you respect for a 20-minute virtual coffee chat. Sharing someone else’s win without any expectation of return. Networking, at its core, is relationship-building. And relationship-building is something you already know how to do — you just need to start applying it intentionally to your career. “The best networking doesn’t feel like networking. It feels like meeting someone who gets it.” How to Network Without Feeling Fake: 6 Practical Tips 1. Lead with curiosity, not agenda. People can smell desperation from a mile away — but genuine curiosity? That’s magnetic. Instead of approaching someone thinking “what can I get from this?” walk in asking “what can I learn from this person?” Ask about their journey, their challenges, what they wish they’d known earlier. Let the conversation breathe. 2. Make it about them first. The fastest way to be remembered after an event is to make the other person feel genuinely seen. Compliment a specific piece of work they’ve done. Reference something real. Show you actually paid attention. People remember how you made them feel long after they’ve forgotten what you said. 3. Follow up — every single time. Most people make a connection and then let it disappear into the digital ether. Don’t be most people. Send a message within 48 hours of meeting someone. Reference something from your conversation. No lengthy paragraphs needed — a warm, specific note is more than enough to stand out. 4. Build before you need. Networking at its worst is transactional — and people can feel that. The women who’ve built the strongest networks didn’t reach out only when they needed something. They showed up, gave value, celebrated others, and contributed to communities long before they ever had a favour to ask. 5. Use your everyday spaces. Your next connection might be in your LinkedIn comments section, in a WhatsApp group, at your church, at the gym, or at an industry event. You don’t need a formal “networking event” to network. Every space is an opportunity to deepen a relationship — online and offline. 6. Let yourself be known. You can’t be connected if you’re invisible. Share your work. Talk about what you’re building. Post about what you’re learning. You don’t need a huge following — you need the right people to know what you’re about. Visibility creates luck. For the Introverts Reading This We see you. Networking culture tends to be designed for extroverts — loud rooms, fast conversations, constant stimulation. If that’s not your natural environment, it can feel exhausting before you’ve even walked through the door. Here’s what works for introverts: go in with a plan. Set a small, winnable goal — “I’m going to have three meaningful conversations today.” Not thirty. Three. Then honour your energy. It’s okay to step outside and reset. It’s okay to follow up digitally rather than work a room all night. Some of the most powerful networkers are introverts — because they listen deeply, ask thoughtful questions, and follow up brilliantly. That is an edge, not a limitation. “Three real conversations will always beat thirty forgettable ones.” Why BoostHer 2026 Is the Perfect Place to Start Whether you’re just starting to build your network or you’re looking to deepen the connections you already have, the BoostHer Career & Trade Fair 2026 is one of the best rooms you can be in this year. It’s not a generic event. It’s a space built specifically for women between 18 and 35 — women who are ambitious, purpose-driven, and actively investing in their futures. That shared context means conversations start from a place of understanding, not pretence. On the day, you’ll have access to career sessions where you can engage directly with industry leaders and recruiters who are actively looking for talent. You’ll sit in on hands-on workshops where you’ll learn alongside other women who are serious about growth. You’ll walk through a trade fair of women-owned businesses — connections that could become customers, collaborators, or champions of your work. And in the spaces between the sessions — in the hallways, over lunch, at
Call for Nominations: Celebrating Africa’s Next Generation of Women Leaders
Across Africa, a powerful movement is unfolding. Young women are building businesses, leading teams, creating solutions, and reshaping industries — often without the recognition they deserve. These women are proving that leadership has no age limit and that impact can begin early. At She Leads Africa, we believe it is essential to intentionally celebrate and amplify women who are still growing, building, and becoming. That is why, in honour of International Women’s Day 2025, we are launching the Top 50 Under 30 Rising Motherland Moguls — a list dedicated to recognising outstanding young African women who are already making a meaningful difference. Why Celebrating Growing African Women Matters Too often, women are told to wait — wait until they are older, more established, more visible, or more “successful” before their work is celebrated. But growth deserves recognition too. By spotlighting women in the early and mid-stages of their careers and businesses, we: Celebrating growing African women is not just about applause — it’s about creating pathways, confidence, and community. When young women see themselves reflected in success stories, it expands what they believe is possible. About the Top 50 Rising Motherland Moguls The Top 50 Under 30 Rising Motherland Moguls list recognizes African women under 30 who have demonstrated exceptional leadership, innovation, and impact through their work. These women are founders, co-founders, and career trailblazers who are: They are not just future leaders — they are leading now. Who Can Be Nominated? We welcome nominations from all industries, including STEM, finance, education, media, oil and gas, marketing, content creation, business, and more. Impact knows no sector, and excellence exists everywhere. To be eligible, nominees must: You may nominate yourself or nominate another deserving woman Join Us in Celebrating Excellence This initiative is a call to the community — to look around, pay attention, and uplift the women who are quietly and boldly doing the work. It is an invitation to celebrate progress, courage, and vision. If you know a young African woman who is breaking barriers, creating change, and building something meaningful, now is the time to honour her story. The deadline for nominations is January 30th, 2026. Let’s tell the stories of women who are rising — not someday, but now. Nominate today and help us celebrate Africa’s next generation of women leaders
“READINESS IS NOT A DESTINATION”: BELLA DISU’S TEDx TALK INVITES US TO CONFRONT HESITATION AND BEGIN
Bella Disu’s TEDx Ikoyi talk, “Say Yes Now: Why Readiness is a Myth,” is resonating widely for its clarity and emotional honesty — not because it targets one group, but because it speaks to something universal: we hesitate at the very moment we need to move. In the talk, she reflects on the quiet weight of waiting — the belief that one more milestone, one more qualification, or one perfect condition is needed before taking a step. Psychologists call this destination addiction: the belief that readiness lies somewhere ahead instead of here and now. Disu shared her own turning point at 38, when she finally met her “whole self” — the creative, the changemaker, the lifelong learner — not through perfect preparation, but through a simple act of courage: deciding to stop walking within the same walls. One of the most powerful lines in the talk underscores the ripple effect of choosing courage: “Saying yes never ends with you… each yes becomes a light for someone else.” Her message is both simple and liberating: • Readiness is not found in advance — it is formed in motion. • Growth begins not when we feel prepared, but when we choose to begin. Say yes once — even when inconvenient or imperfect — and everything begins to shift. Watch the TEDx Ikoyi talk here: Say Yes Now: Why Readiness is a Myth | Bella Disu | TEDxIkoyi
Sandra Amachree Inspires a New Era of Female-Led Innovation and Sustainability in Africa
Sandra takes centre stage on a panel discussion titled “Frugal, Fast, and Future-ready: Driving Innovation in Resource-Constrained Markets.”
Redefining the Future: How Impact Hub and Bayer Foundation Empower Women Entrepreneurs to Transform Food and Health Systems in Africa and the Middle East
In a world where millions still lack access to basic healthcare and nutritious food, change is being written not in policy papers or boardrooms, but by women entrepreneurs building solutions at the heart of their communities.