Quick ways to create awareness for your brand
Owning a brand that is easily recognisable isn’t easy, at all. We can testify to that. That doesn’t mean making a strong brand is impossible though, with a few steps in the right direction, you could be on your way to brand heaven. Make good use of social media Hey, most social media tools are […]
4 things you can learn about branding from Yemi Alade
Yemi Alade does not need any introduction. Raise your hand if you start singing the words to “Johnny” anytime you meet someone called John. For some of us, it is difficult to remember how Yemi Alade was before the Johnny era. The mere mention of her name conjures up a certain image. That is her […]
How to build an online media company on a start-up budget
Before launching Ayiba Magazine, I searched online for existing African-authored content sites targeted at young Africans and was scant to find any doing what I had in mind. I launched Ayiba with the goal of providing a platform that showcased African change makers around the world who were disrupting tired narratives through media, technology, and […]
Kalinè: You don’t need the ideal situation before you do something with your talent
Singer, pianist, composer and producer – Kalinè is an artist of many talents. The Berklee College of Music graduate inspires her fans through her genuine and unique lyrical style while navigating the Nigerian musical industry as an independent artist. After getting her start in the industry ten years ago, she has remained a self-managed artist […]
Come what may…business must go on
To all intents and purposes, many economies on the continent have seen a slowdown. Businesses are being tested for resilience, they are being pushed to the edge, and the strength and acumen of their value chains are being tested. But come what may, businesses must go on. They may not thrive as they when the economy was […]