HGCP 2021 Participants: Ibiwari Omoifo on how she used her love for Bole to start BoleBoxx with less than $100

We sat down with Ibiwari, a participant of She Leads Africa’s High Growth Coaching Program to get to know her.  

Who is Ibiwari Omoifo?

I am Ibiwari Omoifo, I grew up in Rivers State, Nigeria. I am a Civil Engineer cum Coating Inspector by trade and an Entrepreneur. I am married to a wonderful man, I love travelling and cooking. 

Describe your typical day?

I wake up around 5:00 AM, say a prayer with my husband and then do my affirmations. Then I plan my day and get my team ready for work. Once we’re open, I spend my days (if not on site) learning and planning content  for the business’ social media pages. I monitor the business activities and show up where necessary. I end my days with physical exercise such as swimming, yoga or taking a walk.

What is your favorite aspect of being an entrepreneur?

Receiving acknowledgement and recognition for my work such as having SLA choose my business for HGCP and positive customer feedback. I also love being able to control my time and work at my own pace. 

What is your bottom line?

To be honest, I love money (who doesn’t) and I love working for my money. I love the things money gives me like a good life, travelling and helping others. I also love seeing myself become a better version of me everytime through learning.

Tell us about your business.

BoleBoxx is a grill house located in Lekki, Lagos State. We embrace tradition and present local delicacies as we serve proteins such as poultry, seafood, roasted yams, plantains and sweet potatoes the local way. We also cater to events and large gatherings.

You can find us on Google search at BoleBoxx or on our website at http://www.boleboxx.com.ng.

Have you always been entrepreneurial? 

My whole life, I’ve always known that I wanted to sell something. My dad is a businessman and I recall talking to him about starting a business. He said, “Ibi, if you want to start a business, choose to address one of these three things, where people live, what they wear and what they eat.’  

After my first business failed, I spent time observing and learning from other entrepreneurs and when I started up again, I made sure I was ready with a plan. I also did some heavy networking to put my brand out there.

What has been a make or break moment in your entrepreneurial journey?

Having previously worked in the white collar environment, I struggled to relate with my staff which was daunting. I had to learn to better communicate with my staff because understanding the people you’re leading makes you an effective leader.

How have you carved a niche for yourself in your industry?

Our business prides itself in our excellent customer service. We always keep our customers top of mind, and we do this by remaining consistent with our brand promise. We abide by our SOPs regarding food measurements, quality, etc. 

What challenges have you faced as a young female founder?

Poor state of infrastructure, inconsistent government policies, an unstable economy and finding good hands who understand the businesses goal have been some of the challenges I faced.

Where do you see your business in the next 5 years?

In five years my business will be empowering a lot of people because we plan on setting up new branches and using technology to reach more customers and also empower our staff.

What’s the best advice you have received in business?

Grow your business organically – figure out what works for your business and improve on that.

What is your favorite book?

A Safe Pair of Hands by Austin Avuru

Ibiwari is currently slaying hard on the High Growth Coaching Program to scale her business. Stay tuned to her social media to see what she gets up to.

Ibiwari IG: @Ibbanigo

BoleBoxx IG: @boleboxxlagos

5 life Lessons to learn from Toke Makinwa this year

“It’s not about finding your voice. It’s about giving yourself permission to use your voice” - Kris Carr Click To Tweet

Toke Makinwa is a Nigerian media personality, television host, vlogger, and author. She might not be everyone’s favorite but she’s done pretty much for herself. Her book On Becoming tells of her journey in life – her struggles after her parents died, her marriage and her faith in God.

Hate or like her, she’s not letting whatever life throws get the better part of her. She’s simply living her TM baby girl life.


Here are five life lessons we can all learn from Toke Makinwa:


It doesn’t matter how many times life knocks you down, what matters is your comeback.

If there’s one thing I admire about Toke is her ability to bounce back. She knows how to keep her head up and remain true to her goals. Life has sure dealt her some cards but she’s still standing strong!

After a bad divorce and shaming from the media, she went on to bag some endorsements and even wrote a book titled On Becoming.

Life’s gonna throw some curve balls your way! Never let a bad situation keep you down. Rise above it!

Don’t let the many slip-ups and downtrodden moments get in your way Click To Tweet

Hard work

“Hard work does not necessarily guarantee success, but no success is possible without hard work” – Dr. T.P Chia”

Some will argue that being hard working doesn’t guarantee success. But you’ll agree that every success has a trace of hard work in it. Success doesn’t come easy; you’ll have to work your ass off (well, for some of us).

She’s s symbol of a career driven lady. A real boss lady.


Drive and Passion

As Oprah Winfrey said, “Let passion drive your profession”. To truly enjoy your career, to feel fulfilled in whatever field you find yourself in, you have to have some amount of passion and drive in you.

There’ll be days you want to quit; the day you’ll feel like giving in to naysayers. But, that drive and passion right there? That’s what will give you the nudge and push. As a media personality, Toke is passionate about impacting lives. It’s your duty to educate and touch as many lives as you can. And that’s what she’s all about.

Let the naysayers talk

Oh yes, they’ll talk! They’ll be the ones whispering “you can’t do it”, and then they’ll try so hard to pull you down.

They’ll criticise your every work and misconstrue you. Trust me, there are always naysayers who say it can’t be done. But you know what darling, let them talk! They can’t stop your shine.

If you stop to throw stones at every dog that barks, you won’t reach your destination.

It’s never too late

Who said it’s too late to turn a new leaf? Or pick yourself up from where life knocked you down? Who said you can’t get another job or live the life you so desire after many trials?

Who said you can’t date again after a bad breakup?

Listen up motherland moguls, it’s never too late to live the life you want or to become the lady you hope to become. You have so much passion and talent waiting to be unleashed. There’s so much you can do.

Don’t let the many slip-ups and downtrodden moments get in your way. Just shake it off and pick yourself up.

When life knocks you down (and at some point it will), don’t get a mat and camp there. No!

Rise above it, pick yourself up, learn from your mistakes and do better. Become better.

Know that it’s never too late, let the naysayers talk, follow your drive and passion, work hard and be resilient.

 To get featured on our Facebook page, click here to share your story with us.