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Why Your Business Ideas Aren’t Working

By ensuring that your goals are S.M.A.R.T, you set yourself up to experience the thrill of an achievement that will become a motivation for future successes. Did you know that you can give 110% effort and fail miserably, even with a good business idea? I’ve seen it more times than I can count. An eager […]

Budding entrepreneur: Here’s why you need a Lawyer in Your Corner

Naivety and misplaced trust have seen many individuals lose money and opportunities they have worked for in business. Doing business with a friend can contribute to its success as there are cohesion and team spirit at work. However, delve into a little research and you will realize that many have also been swindled by friends […]

How to build a Strong Foundation for your Business

You have made up your mind that your business is kicking off or you have been in business but you know there are a few things you need to put in place so your business can be well positioned for success now and in the long term. Here are a few tips on how you […]

10 ways to end a business year

In the course of the year, entrepreneurs can get consumed with loads of activities that it becomes difficult to keep track of all that’s happening. The end of the year is the time when most business activities wind down,  therefore, it’s a good time to pause, take stock, plan and take a position for the […]

The Customer Service Series: Develop trust at a distance

[bctt tweet=”If customers don’t trust your business, your chances for success dramatically reduce” username=”SheLeadsAfrica”] Distrust is the bane of every entrepreneur’s (especially those operating in the ‘very’ skeptical Nigerian market) existence. So in this post, I’ll be talking about some easy ways you can build and sustain trust with your customers and consequently enjoy more […]

The Customer Service Series: Don’t interrupt your customers

[bctt tweet=”You’re going to have to get your customers attention one way or the other, just don’t interrupt them” via=”no”] I’ll make this one very quick. Here’s a simple fact, people do not like ‘marketing interruptions’. Take these two scenarios. You’re listening to a radio station but a jingle comes up, so you tuned out. […]

10 tips for excellent customer service

[bctt tweet=”Customer care can make or break a business, here are 10 tips to win at customer service” username=”SheLeadsAfrica”] Do you remember the last time you had an unpleasant experience with a service or product? Of course, you do. As paying customers, we’re looking to get value for our money. Yet we may find that […]

Debunking the “Marketing is Advertising” myth

#WOCinTech Chat

Advertising is not marketing. As a marketing professional I encounter clients who usually do not understand that although all advertising is marketing, not all marketing is advertising. Marketing is an all-encompassing practice, made up of various elements such as strategy, customer research, trend investigation, public relations, social media promotion, product design, pricing techniques, promotional campaign […]

The 4 minute guide to SME marketing

4 minutes

The average human’s attention span is… oh look, a notification on my cell phone! According to scientists, the age of smartphones has left humans with such a short attention span even a goldfish can hold a thought for longer. As such it is no longer surprising when people complain that a 1000 or 2000 words […]