She Leads Africa

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The ultimate marketing plan guide for the service industry

[bctt tweet=”We’ve put together an easy 7-step guide to creating a marketing plan for your business” username=”SheLeadsAfrica”] A marketing plan is a written blueprint on how to sell your services to attract new customers, retain existing ones, and build a profitable brand. Together with EM Consulting, we’ve put together a guide to help marketing planning […]

Emma Macharia: Invest in data and analytics from the beginning

[bctt tweet=”EM Consulting exists to help such businesses scale through effective communication” username=”SheLeadsAfrica”] Emma Macharia is a communications consultant at EM Consulting, a communications firm based in Nairobi, Kenya. EM Consulting is dedicated to helping start-ups and SME’s grow and scale by effecting impact based marketing and communication strategies and tactics. Passionate about life, people, and […]