A marketing plan is a written blueprint on how to sell your services to attract new customers, retain existing ones, and build a profitable brand.
Together with EM Consulting, we’ve put together a guide to help marketing planning for startups in the service industry. The aim of this guide is to provide a simple process for organizing your marketing efforts to achieve business growth and profitability.
Without an intentional marketing plan, business growth becomes a function of luck and individual effort.
What is the service industry?
Just so we’re clear, this guide is geared towards businesses in the service industry. The service industry consists of businesses that provide services (intangible goods) to other businesses as well as final consumers.
Such services include professional services, online services, ICT, tourism, travel, ecommerce, financial services, online services among others. Basically, a service business is one where no goods are produced/ manufactured.
Click over to the next page where you’ll find the detailed guide as well as a link to a downloadable template (plus a surprise offer from EM Consulting).