Kene Rapu: Find something that makes your brand different from everyone else

Kene Rapu is the founder and CEO of ‘Kene Rapu’, the No.1 Nigerian footwear brand championing local production, established in 2011.

Her brand has played a significant role in changing the face of ‘Made in Nigeria’ footwear. Kene is a fully qualified lawyer with an LLB law degree from the University of Bristol, UK and a Masters Degree in Fashion Entrepreneurship from the London College of Fashion, UK.

In 2016 she was selected by the Tony Elumelu Foundation as one of 1000 African Entrepreneurs who’s idea could “change Africa”, in 2017 as one of 100 ‘Most Influential’ women in Nigeria by Leading Ladies Africa and most recently listed in the prestigious Forbes Africa ’30 under 30’ class of 2018, in the business category.

All Kene Rapu slippers are proudly made in Nigeria for the global community.


Dream big but start small, grow as organically as possible - @KeneRapu Click To Tweet

What vision did you have when you started out, is it different from what you are experiencing now?

Our vision was to be the No.1 Nigerian footwear brand championing local production, and it has
remained the same.

We are excited about the progress we have made so far, and are looking forward to getting the nations wearing KR.

What is it like making it to Forbes 30 under 30 lists?

The journey so far makes me more excited for the road ahead. I’m passionate about what I do, and it is humbling and encouraging to know that something I started 7 years ago, has morphed into a business that is recognized globally.

How has this exposure impacted your brand?

Having a world renown brand highlight your business as one of 30 emerging brands in Africa, is definitely gratifying for a business owner, increases consumer trust and opens you up to a new network of professionals and investors.

How can an entrepreneur build a solid brand?

 

In whatever area you want to go into, do your market research. Find a unique selling point, find something that makes your brand different from everyone else in that market.

Know your customer, define him or her, have a clear vision of where you want your brand to go; stay focused and remember why you started.

Having come this far starting out in 2011, what important lesson can aspiring entrepreneurs take from your journey?

Dream big but start small, grow as organically as possible.

Understand that there is no such thing as an overnight success. Hard work pays. Consistency and integrity are important. Provide value; a quality product will market itself.

How do you deal with gender biases you encounter as a woman running an enterprise?

As a female in business, sometimes there are unnecessary issues you have to deal with, that
should not be the case. However, challenges make you stronger, whether gender-related or
otherwise; deal with them head on and move on.

When you jump past hurdles, it is a testament that indeed you are a survivor. I also believe surrounding yourself with the right company is helpful. I have female friends in the business, and we spend time discussing how to resolve our common challenges. Having strong ladies in your corner certainly makes the journey easier.

What message do you have for women who need the courage to follow their passion?

Go for it. The road is not easy, in fact, it is difficult, but it is certainly gratifying when you begin to break through. Seize the moment and start now.


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Video: “I saved money from my wedding to start my business” – Samiah Oyekan Ahmed

 After attending SLA’s Lafiya Lifestyle Expo where she shared her knowledge on work-life balance, SLA had a tête-à-tête with Samiah Oyekan Ahmed at her store in Abuja.

She also highlighted some challenges she faced when she decided to switch careers. 

“As an only daughter to two medical doctors, deciding to become a full-blown businesswoman wasn’t well received especially by my dad who had great succession plans for me”, said Samiah. 

Beyond all the challenges of starting a business in Nigeria, getting funding to start is usually the hardest, but Samiah was smart with her money, and she found a way to cheat that particular struggle. 

“I saved money from my wedding planning and used it to start”, she says. 

Samiah went ahead to give her two top advice for intending entrepreneurs.

Watch the video here:

 Samiah Oyekan-Ahmed is the Founder of The Gift Source & Fusion Lifestyle. She is a Medical doctor turned entrepreneur, who currently runs two companies, Fusion Lifestyle Ltd, and The Gift Source. 

She is super passionate about hers and other’s entrepreneurial journeys, as well as sharing knowledge. Samiah is a wife and mother of 2 kids as well as a published fiction author.


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How to overcome the fright of starting a business

If you have decided to ignore all the advice of well-meaning individuals and friends and have still gone ahead to start a business this year, you must have some real guts. Starting a business is no easy task. There are endless challenges that often discourage you from even starting. 

When looking at all the challenges entrepreneurs face, it’s easy to question how your business would thrive. If your business was a soft, supple, newborn baby, your goals as a business owner is to see that this business survives its first years. 

But how do you achieve this and start your business like a boss?


1. Face your fears

Spending nights rolling on your bed, worrying about your business goals won’t make you cause you to achieve them. Unfortunately just thinking about your business will not turn it into reality. You may have several doubts about the likelihood of people getting your products and services, but until you put your business out there you won’t know for sure.

Start by creating your sample products, sell them to family and friends and get feedback about them. With every action, you take you to become less and less afraid.  Every action you accomplish will help your confidence grow and you’ll begin to see your fear diminish.

2. Surround yourself with positive people

Surrounding yourself with positive people can make a huge difference on the success of your business. There are people who would do nothing to encourage you and will not give any positive feedback. If you stay close to such people, you will begin to doubt your ability to reach your business goals. 

The truth is, the people closest to you may be more susceptible about your business than strangers. Expect it. They may not believe in your ability to drive your business to fruition, you shouldn’t make it your aim to prove that point to them.

On the other hand, having a supportive people chip in a suggestion or two will stir your faith in your business, you’d start to believe in this brand becoming tangible as you hear them talk about it like it already exists.

3. Be Patient

If there is one thing you will most likely encounter, is roadblocks! And when you do, you will need lots of patience. When things get tough, don’t through your hands in the air and shout “I don’t have time for this”.

Firstly, try and understand that the problem you face is not always your fault. If you cannot go through the problem, find a way to go around it. Do not compare yourself with what you see on the news and social media. Seeing everyone move on a much faster pace may be discouraging. 

When you do his a roadblock on your journey, figure out how to deal with it while putting other aspects of your business in track. You should always be ready to take off when the roadblock is removed.

4. Dance upon disappointment

As an entrepreneur, managing disappointment is a skill you can’t afford to live without. So what if things do not work out as you plan? What if a key team member decides to leave at the last minute, or a trusted supplier fails to supply your ingredients on time? What would you do when people fail you?  

You cannot always control all circumstances when working with people. When things go wrong, you shouldn’t beat yourself over. Try and come up with new alternatives. Though this may be tough, it will become a lot easier if you stay positive about it. 

Take a break, play some music and dance away your disappointments. You can also create a warm environment where everyone can come together and decide on the next steps for the business will be.


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Smangele Nicolette Ngwenya: I am Enough

Born in the east of Johannesburg in Ekurhuleni, Smangele Nicolette Ngwenya is a self-motivated, systematic and confident woman.

Having grown up in her grandmother’s green shack, she sums up her background as colorful and supportive. 

This background inspired her to start the WomenYouAreEnough organization. Through her organization, Smangele hopes to empower and inspire women. 


What was the motivation behind your organization? 

I’ve always wanted to be involved in meaningful & fruitful things. My prayer has always been, God helps me to give more than I can receive. Being raised by a giving grandmother made it natural to me.

When the organization started, I only wanted to help take a disadvantaged girl child to school. Then suddenly, I also wanted to collect sanitary towels so that no girl child could miss class because of something that occurs involuntarily.

The organization has since become a movement with a hashtag #WomanYouAreEnough which reminds all women that it’s okay to be imperfect, that it’s okay to help other women without taking the glory once they reach to the top. WomanYouAreEnough means that when Queens(Women) gather, wonderful things happen.

What does confidence mean to you?

Personally, confidence means complimenting another woman’s beauty & understating that their beauty is not in the absence of mine. It means recognizing the strength of another woman & knowing but also knowing that I too am enough.

So confidence is about being happy in my own skin and also appreciating the strength of those around me. 

Has your confidence ever been compromised? 

Women have often compromised my confidence every now and then. I have had a very strong personality which has often mistaken for being a miss know it all.

I was teased for my body weight and facial features. However, despite all these negative comments, I have never felt any less confident. In fact, I have been fortunate enough to attract confident women who see each other as Queens and not threats.

What is your mantra?

My daily mantra is reminding myself that I am enough. Even on my worst day, I wake up and dress up knowing that without any reasonable doubt, I am enough. I don’t have to force what’s meant for me as it will find me.

Are women empowered today?

I have to say that women empowerment is definitely on the rise. Especially with the use of social media, we are seeing more women in the corporate world holding higher positions. Different organizations and movements are making sure that women empowerment is on the rise.

WomanYouAreEnough is one of those. We have different empowerment programs such as the matric dance campaign where we dress up disadvantaged girls for their big day. We also host seminars and share personal struggles to continue encouraging women. Therefore, females are inspired by everything we’ve done.

Where do you draw your inspiration?

My late grandmother Salamina Mafoka Molakeng Mimi truly inspires me. Though life has dealt with her, she has remained hopeful. My mother NoNhlanhla Ngwenya who from the age 18 has worked double shifts at various restaurants so that we can have a normal childhood also inspires me.

Finally, every other female who decided to go for it even though their background didn’t allow them also greatly inspires me.  

Does overconfidence cause more problems than under-confidence?

There’s nothing like being overconfident according to me. So, I’d say there are more problems caused by being under confident. Society still tries to tame females.

They tell us we are too old, too confident or too much. At the end of the day, these things make us doubt ourselves & we end up in a certain box hating each other as females.


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Nothabo Ncube: You are bigger than your surroundings

When Nothabo Ncube was only 14 years years old, her mother died in a tragic road accident. Before she died, Nothabo had made a promise that she would become a doctor. 15 years later, Nothabo is not only a doctor, but she is also a consciousness speaker and entrepreneur featured on TEDx. 

Her journey to becoming a doctor was not easy. After joining her dad in Canada, Nothabo lived in the projects which were subjected to high crime rates, prostitution, and drug dealing.

In order to survive, Nothabo had to listen to a deep voice within herself that told her she was more than her environment and she will rise through it. 

Looking back at her journey, Nothabo concludes that every moment was important as it revealed to her what her purpose was. Now she lives her life inspiring and helping other women find themselves. 

In this interview, Nothabo talks about her mentorship program – Esther.


What projects are you involved in at the moment

In August 2017, I launched an online mentorship program for young women. The program called Esther’s Mentorship aims to assist women to win back their power, settles into their true selves, realize their potential and be the best of who God created them to be.

I use my personal experiences and testimonies to empower and assist women to realize that it doesn’t matter where one has been. That through their broken pieces, there is hope at the end of the tunnel and God can use their pain.

Before I always played victim to my journey and it took time to get to a place where I started seeing things differently. Now I understand that some of the things that happened were launching me into my purpose. Therefore it is my intention to be a medium, a voice, a source of guidance to enable the mentees to see through their pain.

Why did you name it Esther?

While speaking at an event in South Africa, one of the speakers took an interest in me. We began talking about my life’s journey, my vision and plan for the future. I told her about the mentorship program and she suggested that I call it Esther.

Upon return, during a conversation with my spiritual mother, she said I reminded her of Esther. As if this was not confirmation enough, I then decided to name it Esther because we are raising queens.

How is the mentorship structured?

The mentorship runs every Sunday for 30 minutes, in one on one sessions. As we have women from different parts such as Zimbabwe, USA, Canada and South Africa, we needed a day where everyone would be easily available.

During the mentoring session, I help women structure their goals and create guidelines on how best to move on their journey. I aim to empower the young women and open them up to a different sphere of who they are.

What are your 5-year plans for the Esther Program?

Currently, we have one on one mentorship sessions. However, in the future, I would want the girls in Zimbabwe to have meet up sessions at least once a month. This will help them in creating a platform where sisters come together and support each other.

I also intend on having centers especially in the big cities and branching to the rural areas where I feel those in the rural areas need it the most. My intention is to build a community of sisterhood that reaches every girl that needs it.

Tell us more about your TEDx Talks

My friends have been very instrumental in my TEDx journey. My friend instigated my first TED talk in Canada. She submitted my story to the TEDx recruiters. They then interviewed me and asked me to share my story on their platform. My talk was titled: A inspirational Story of Hope, Faith, and Grace.

Then again in Zimbabwe, another friend also submitted my name for the Bulawayo TEDx Talk. This talk was very historical as it what it the first time TEDx was being launched in Bulawayo. However, my first talk was what opened the door for other speaking engagements.

Where does your inspiration come from?

I think my inspiration stems from my own pain of not having had a mother figure. Growing up, I yearned for that backbone from someone I trusted. This wasn’t always the case but I had a few people that I was led to along my journey who have guided me. Driven by this,  I would want to be that person to someone else.

Which women have been the most influential in your life?

Oprah Winfrey was very influential in my life. In 2011, I was looking for money to go to school and a friend of mine suggested I go on her site. There was nothing on scholarships or bursaries but what popped up was a box that said tell us your story –“you become what you believe”.

I typed my story and put my cousin’s number as my contact details. They called her three times and she kept hanging up on them thinking it was a prank call. She eventually asked me about it and of course, I was shocked, “How does one hang up on Oprah? When Oprah calls, you answer!”

Fortunately, they called again and I got to talk to Oprah. While I did not get money to go to her school, she told me of her journey from her childhood to where she was today. This truly encouraged me and made me change the way I perceived my journey.

I started seeing my pain through a different lens. I started understanding that purpose was birthed by my pain. That’s when I knew I was called to speak.

What advice would you give other young people in a context like Zimbabwe?

Never allow your circumstances to define who you are, you are bigger than your surroundings. God is bigger than the current reality of what Zimbabwe is going through. When you tap into that higher source of power it’s inevitable that things will work in your favor.

Hold on to hope, tap into your truth, and continue fighting things will eventually change. Listen to your God’s voice, the voice that is kind and brings you peace is where your true power lies. It’s leading you right where you belong.


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Babalwa Fatyi: Serving my Purpose with my many hats on

Meet Babalwa Fatyi the South African Environmental Scientist who is a wife, mother, poet, author. She is also the managing director for Myezo Environmental Management Services Consulting company, Myezo growth and development institute, and co-owner of the ZenQ fashion line.

In recognition of her outstanding contribution towards the development of the economy, Babalwa has been awarded various accolades.

She won the Standard Bank 2016 Woman Entrepreneur of the Year in 2015, and in 2016, she won the Most Influential Woman in Business and Government Award. 


 

What factors have helped you achieve as much as you have?

The biggest factor that has contributed towards my success is not contradicting who I am. I aim to produce outputs that are authentic. My outputs should be aligned with my inner being and bring me peace.

To ensure this, I’ve made sure that I understand my purpose and that I align my goals with that purpose. That way when I’m faced with challenges, I am strengthened by focusing on my purpose which God revealed to me. Therefore, when I feel out of tune with what I need to do, I talk to friends and to God. They remind me of purpose and keep me on track.

Secondly, I am driven by serving others. I see my gifts and talents as a means to achieve greatness.

You wear many hats, tell us your secret ingredient for achieving it all.

The things that I do revolve around my core and serve my purpose. My responsibility revolves around showing gratitude and taking care of the environment that has been entrusted unto us. Poetry allows me to respect and feed my soul, by nourishing it.

My ZenQ clothing line in an expression of my artistic creativity through clothes. I believe clothes can reflect the essence of who we are. They can show how we feel as well as how we wish to be viewed.

A dress designed by Babalwa from ZenQ clothing line.

All these different things are just a tangible expression of who I am. My gifts and talents, which are given to me, to fulfill my role as an environmental ambassador and a steward. So I do not wear many hats but I wear one hat: I wear me.

What led you publishing your poetry book “Greetings from My Core”?

Poetry to me is an expression of who I am and a conduit through which I could find my voice and reach out to others and request them to engage with me on some of the matters that affect our society.

Through poetry, I could share my authenticity, experiences and love my surroundings, including its beautiful diverse people I encounter, who inspire me or bring life to those experiences.

This enables me to be more conscious and is also an opportunity for me to give reverence to God.

Babalwa with African Fashion Pioneer Vanya Magaliso

What can you tell us about your company – Myezo Environmental Management Services consulting? 

At Myezo, we seek to serve the environment, communities, and developers through guidance on how to best take care of the land we have. We help developers with regulations and assessing the impact of developments on both the land and the communities.

Through our work, we learn’t that our solutions must be tested by our clients who are our partners. As respect, empathy and listening to others are key in what we do, we must incorporate all the diverse views we face.

How has Myezo developed in terms of creating jobs?

Our greatest strength is our heart for youth and solidarity to the challenges our country face in terms of unemployment and poverty alleviation. We aim to bring to life the National Development Plan goals by playing a role within our areas of influence and capacity.

Through providing a platform, we’ve helped youth penetrate into the job market and therefore provided them with the needed resources to improve their lives and their families.

The youth were not only exposed to scientific knowledge but also to self-awareness, project management, and organizational skills among others.

Captured with the colleques.

What does the Myezo Growth and Development Institute do?

At this institute, we do coaching and mentoring through our collaborations with some universities. We contribute to ensuring that there are no wide gaps between what is taught at schools and what industries expect from graduates.

Our other collaborations with other organizations include projects such as the Princess D Menstrual Cup. Through this, we hope to put girls back to school and not miss out on learning due to natural biological processes.

This is aligned with our environmental stewardship role as this cup reduces the sanitary pads that go to the landfill or medical waste disposal sites.

Finally, together with the Tsogang Re Direng Youth Foundation, we empower girls with career selection decisions and also help connect them to skills development opportunities. These include skills such as events management of vintage recycling where they learn practical environment-friendly skills that generate income.

What do you do to relax?

I’m a very outdoor kind of person. So for fun, I take walks at the nature reserves around my neighborhood. This helps me find peace and tranquility in just giving my self-time to be alone at times and just recharge.

I also believe in being spiritually fed and therefore fellowship with other believers. Other than this, I spend time with my husband, family, friends. Listening to the sound of my kid’s laughter and running around brings joy to my life.

Francisca Ogunlade: My Scars are My Strength

Francisca Onyinye Ogunlade is a car crash survivor who decided to make her second chance at life very impactful and interesting.

She is also known as the “Side Business Queen” because she helps corporate employees leverage their strength to start and grow a profitable side business in 90 days or less.

She is a banker with 12 years experience, a founder of an event tech company and a business coach.

In this interview with Francisca, she talks about surviving a car crash, and how she got into the business of event planning and management.


Your location should not be a hindrance to your dreams. The internet has made life easy Click To Tweet

Having being involved in a car crash, what impact did this have your life and business?

The car crash turned my whole life around. I had two fractures in one leg and also a cranial injury. As if that’s not enough, I had to carry my pregnancy to term on crutches and a cane.

The biggest blow was that I lost the use of one eye – imagine having to be very careful when applying eyeliner because you only have one eye!

This accident taught me that life and business are always full of twists and turns. Sometimes, you lose almost everything (like I almost lost my life) and you are left with deciding either to remain conquered or rise up to fight the storm. For me, I chose to live and live well. I charge you to do same.

From your experience, how can young women maximize their locations?

On July 16, 2017, I changed the narration of the events and wedding industry in the Southwest of Nigeria. My team and I planned and hosted a beauty and bride exhibition, and this event has created so much ripple effect within and outside the many states in Nigeria.

The interesting thing about launching out from your location is that you are probably one of the few people with that idea and boom, you are in the limelight. In the last year too, I created Nigeria’s first events budgeting app on the Google play store (Eftinzz Events and Budget Planner).

All this taught me that your location should not be a hindrance to your dreams. The internet has made life easy. Make your dream clear enough and your location will be your Launchpad.

How do you create a balance between your day job and your business?

I must confess that this has not been a box of chocolate. I had to identify my support system and carry them along with my plans. They are a part of life.

On my part, I had to make some sacrifices which include reducing my social life. Unfortunately, I lost some few friends who couldn’t understand the new direction I was going but we are now on the same page.

What are some key lessons from your journey you’d like others to learn from?

I could never have imagined that I would go through some of the things that I have been through. However, through every experience I learned the following lessons:

  • Your scars are your strength
  • Your dreams are valid
  • You must be crazy enough to believe in your craze
  • You are human – it’s okay to ask for help

What advice can you give young ladies building their careers or businesses?

I won’t tell you it will be easy because it won’t be. But the good thing is, even if it is easy, you can do it. Be true to yourself. Never be scared to dream and make sure you live an enjoyable life because your dreams are valid.

 


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9 Business Lessons from My First Year of Business

Like many people, I was faced with the dilemma of deciding whether or not I needed to attend business school to start my business as I had no experience. However, I finally decided to be brave and start my business without any experience.

In my one year since starting, I have learned the following lessons.


1. Never take things too personally.

When operating with people, it’s often very easy to make arguments, criticism and other relations personal. However, if you want to succeed in the business world, you need to remember that at the end of the day, how you deal with your customers and partners is strictly business and not personal.

2. Separate your business life from your personal life.

When you have a friendly relationship with your clients, it is very easy for the lines to get blurred. Sometimes, this can end up in sticky situations where one party does not fulfill their end of the deal. To avoid these situations, it is important to set the lines clear between your business and your personal life. You need to maintain a work-life balance.

3. Be clear about your job description.

As a service based business, one of my ethos is going beyond and above for my clients. Sometimes, this results in taking up certain duties (aka unpaid labor) that are not part of my job description. This can get overwhelming.

Therefore, it is important to be clear about ALL the services that your offer from the onset. If necessary, you should draw up contracts that reflect your services and your limits.

4. Review your prices regularly.

You might be doing yourself a great disservice if in a bid to come across as affordable you under-price yourself. It is important to review your prices as often as possible. Especially when you’re in an industry like social media where your responsibilities are flexible and subject to change.

5. Be accountable.

In the absence of a business partner or a co-founder, you need to learn how to hold yourself accountable. This can be as easy as setting small, medium and long-term goals and working toward them. These goals are important to give you a sense of direction and to keep you in check.

6. Toot your horn.

One of the few things I still struggle with is putting myself out there as I’d like for my business to speak for itself. But the game has changed and the internet is over saturated. The only way for you to be noticed or to come across as a thought-leader or an expert in your field is if you put yourself out there.

There are no two ways about it. Do you want to be the go-to person for a particular service? Put yourself out there and let people know.

7. Have confidence in yourself.

When you are running a business, you’re gonna need all the confidence you can muster for the tough days ahead. You will face people who don’t believe in your dreams and your plans may even fail. It is important to keep believing in yourself even when others don’t.

8. Find time to improve your skills.

Work/Life can be overwhelming sometimes and before you know it, three months have gone by without you learning anything new. In this ever-changing world, there’s a need to constantly improve your skills.

Thankfully we have the internet at our disposal but finding the time can be a challenge. To fix this, make a schedule maybe during the public holidays and learn something that would directly improve your daily activities.

9. Customer service is key.

Just because you’re not selling a product to a consumer doesn’t mean customer service is any less important. You’re selling services. Treat your clients with courtesy. Referrals are still king.


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Rukky Esharegharan: I am redefining education in Nigeria

Rukky Esharegharan is an early childhood education expert and founder of The Teachers Hub and South Pacific Teachers Academy. This is an initiative she founded to help deal with the lack of skilled teachers in the Nigerian education sector.

In less than two years since founding The Teachers hub, Rukky has grown its membership from 1 to 7500 members. She talks to us about her journey building the Nigerian education sector. 


How did your journey as an educator begin?

I first began my journey 16 years ago as a nursery teaching assistant while I awaited my university admission. Initially, I wanted to be a doctor and later a writer. For my degree, I studied English and later published a series of short stories, wrote a novel and started a blog.

Teaching was just something I did during the holidays to pass time. Our society does not promote teaching as a lucrative profession for high achievers, so even though I was great at teaching, I never thought of it as a prospective career.

Two things changed me.

Firstly, my quest to play an active role in my children’s lives led me to study more about early childhood care and education. Secondly, my teaching experience in a government secondary school in Warri, Delta State, opened my eyes to the decay in our education sector.

When I met the children, something stirred up within me. Each day I would go home upset and worried about how unmotivated the senior secondary students were.

I wanted to help these children but a 40-minute English lesson three times a week was not enough. Therefore, I decided to fully immerse myself in education.

I am redefining education in Nigeria, one teacher, one school owner, one parent at a time - Rukky Esharegharan Click To Tweet

Tell us about The Teachers Hub and the impact it is making

I started ‘The Teachers’ Hub in December 2016 with a singular vision ”to equip parents and educators with 21st-century teaching skills.” Though we have schools for education, we lack skilled teachers.

The Teacher’s Hub community was founded with the aim to network with, and helping other educators. In the past 8 months, I have trained over 350 educators (teachers, parents, school owners and consultants).

The many testimonials have inspired me to keep going. A parent from one of my courses called me to say she had decided to become a full-time teacher after the training with me and I cried with joy. I am redefining education in Nigeria: one teacher, one school owner, one parent at a time.

How has social media enabled you to grow The Teachers Hub brand and what makes it stand out?

The Teachers’ Hub started as a Facebook group a while back, and we’ll be hosting our first of many Early Childhood Education Conference in April and May across 4 states (Abuja, Lagos, Port Harcourt, and Delta).

Without social media, I won’t have come this far. I have people contact me from different parts of the world and that’s because of the power of social media.

What makes The Teachers’ Hub stand out is that I give of myself so freely. When I first started, I had a dear friend call me to say ” Why are you sharing so much for free in your group?” She could not understand when I tried to tell her that I just wanted to help other educators find their way.

Without social media, I won't have come this far - Rukky Esharegharan Click To Tweet

What advice can you give aspiring teacher being held back by the poor remuneration in Nigeria’s education sector?

I like to say that ”teaching is a work of the heart.” Do it, not for the money, but for the love of our children, the love and future of our country. Only quality education can liberate us from the mess we face in our country. Make that sacrifice today so that our children will get a better future.

Money is important because we all have needs. However, money is often the after effect of hard work, passion, dedication, personal development. Be the best teacher you possibly can be and the money will come.

What difference did working with UNICEF make in your journey as an educationist?

My current work with UNICEF has opened my eyes even more to the realities of the Nigerian education sector. When one is a teacher or even a school owner or consultant, they don’t fully grasp the decay or damage in the system, unless you have someone show you a bigger picture.

UNICEF helped me look beyond the symptoms of our dysfunctional educational system to the root cause. And our team’s solution will address the root cause and not just the symptoms. It’s a very big project that would have a national impact.

What lessons have you garnered from your entrepreneurial journey?

I have learned that to be a successful entrepreneur, one must be passionate, committed, focused, hardworking, highly self-motivated and be a lifelong learner.

Don’t be too quick to say I have arrived, no matter how good you are, because there is always something more to add, to learn, to be.

There is this saying that a teacher’s reward is in heaven, what is your take on that?

Yes, I believe the saying to be partly true because great teachers are like mothers: our love and commitment to the children can never be adequately compensated with material gains.

While I will say yes we have a very big reward waiting for us in heaven, we can and should experience wealth in financial terms, also good health, peace, and satisfaction here on earth. All we need to do is work consistently on being the best versions of ourselves.

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5 Marketing Tips from Business Guru P.Diddy

Sean “Puffy/Puff Daddy/ Diddy/Brother Love” Combs is one of the greatest marketing geniuses on earth. He has remained relevant and dominant to hip-hop music, culture, fashion, business and entertainment over the past 20 years.

Last year, Sean was also recognized as one of the Forbes 100 Greatest Living Minds. He is also often considered one of the top 3 of 5 wealthiest hip-hop artists on the Forbes list.

Amidst all these, you may wonder, how does he keep all eyes on him? In this article, we will discover 5 tips from Diddy that can help us improve our marketing game and slay!

 


1. Say Your Name

If there is one thing Diddy always does, is use every advantage to promote his products or name. Whether its an interview on Ellen or a cameo on The Breakfast Club, Diddy always has his products such as a bottle of Ciroc.

You should take advantage of every airtime you get to promote your brand and products. Through being strategic, you should find a way to guide the conversation in a way that allows you to talk about your products.

This will help increase your revenue and the reach of your brand.

2. Make The Circle Bigger

The fact is you can only be in one place at a time, but you need to get the word out about you, your brand or business. You need people spreading a positive word about you to others.

 

 

Diddy figured this out in his early days as a music producer when he started Bad Boy Records, which celebrated its 20-year reunion tour last year. Diddy has been instrumental in the careers of musicians like Notorious BIG, Mase, and more recently French Montana. Whenever a record of their plays, it will at some point announce “Bad Boy.”

Through shaping and promoting the careers of the musicians he worked with, Diddy also extended his marketing reach. When you help other people achieve their goals, you also, in turn, grow your circle of influence and people who will do anything for you.

3. Stay On the Beat

Is Diddy an expert of the FMCG, Film and Music industries? Probably not, but he knows enough of the field to spot a real opportunity. You don’t want to seem like you are all over the place, but rather that you ‘happened’ to be in a certain place or sector because you keep your finger on the pulse.

Whatever you are working on, you need to know all the new developments and contribute to the conversations in a meaningful way that elevates the topic. Diddy lost his father to gun violence at a young age.

Though he became successful, he didn’t forget to empower his people. His response to Black Lives Matter through building a world-class school in Harlem, the neighborhood he grew up in.

5. Have Fun

Diddy always looks like he is having a great time, from salsa dancing in his underwear to the energy he brings when he is hosting shows. People are attracted to someone who is upbeat, so plaster a smile on your face and get hyped about whatever you do!

We are always exchanging energy so make sure you put out positive vibes only!


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Let us know here.