“Small Businesses Matter”: Sparkle for Business Launches to Power Nigeria’s SMEs

Sparkle Business

Fact checks. Do you know that in Nigeria, SMEs contribute 48% to the National GDP? They also account for 96% of businesses in the country, as well 84% of employment. You would think with these numbers we would have more small businesses thriving, but the reverse (sigh) is the case.

Apart from lacking access to basic services that will help their businesses grow, Small businesses are also challenged with making strategic decisions due to a lack of data for key insights into important issues that affect their business. Stuff like keeping records of your goods and services, managing your payroll and the people who work for you, making payments, and staying tax compliant are all things we need to stay on top of.

Now imagine having a platform that helps you store necessary business data, calculate the necessary payments, invoices, taxes, and provides you information and insights at your fingertips? Using technology and data, this is designed so you can make better-informed decisions on how you can create great customer experiences, motivate your team, and manage and optimize your stock of products or services.

We know these things matter to you, so let us tell you about Sparkle and their recently launched digital business management solution called Sparkle Business. Licensed by the Central Bank of Nigeria, Sparkle MFB is a digital bank, a lifestyle and financial ecosystem providing seamless solutions to individuals and SMEs by leveraging on technology and data. Sparkle is founded upon the values of trust, transparency, freedom, inclusivity, simplicity, and personalization. Sparkle is also deliberately focused on female-owned businesses and how Sparkle Business can provide necessary solutions for them to scale.

Sparkle Business is way more than your regular business account. With small businesses in mind, now you can easily manage tasks like payroll management, tax management, inventory and invoicing, customer management, and much more, all taking place in the Sparkle app.

So, what does this mean for you as a small business owner? You can know and manage all your customers. Avoid miscounts and stock loss. File tax deductions for your business and staff at the click of a button. Send invoices from the comfort of the Sparkle app, with the freedom to do much more.

Interested like we are? Click IOS or Android to download the Sparkle app with the Sparkle Business update. Do not forget to share your experience with Sparkle Business with us and other small business owners. When you win, we all win. Keep leading!

 

3 Life-Changing Tips On How To Juggle Your Side Hustle And Full-Time Job From Dios Dlite Founder, Adebimpe Osanyintuyi

This feature article on Adebimpe Osanyintuyi is sponsored by the First City Monument Bank (FCMB) SheVentures proposition. FCMB SheVentures is empowering female entrepreneurs, helping them build their businesses, and improving the overall success rate of businesses owned or run by women. Please click here to learn more about how FCMB SheVentures can support you and your business.

 

 


If there is anything Adebimpe cares about intensely, it is business- talking about it, running it and growing it. The normally introverted business founder comes to life when she is asked about her experience as a business owner or about healthy mouth-watering treats. 

Adebimpe Osanyintuyi is the founder and CEO of  Dios Dlite– a healthy food company with outlets in Lagos, Nigeria. Dios Dlite’s products include healthy yogurts, salads, sandwiches, fresh juices, and so much more.

Before leaving the corporate world in 2018, she worked in marketing and branding for companies like GlaxoSmithKline and Nutricima Limited.  

In this article, she shares her wealth of experience with Dios Dlite and gives valuable tips on how to manage a demanding business and a full-time job amongst other things. 

Hungry? Check out these delicious treats from Dios Dlite, sis!

What inspired you to start your Dios Dlite?

Starting the business was not out of a financial need because when I started Dios Dlite in 2015 I had a great corporate job. I ran the business for three years before I decided to resign in July 2018.

I have a sweet tooth so I wanted to have healthy alternatives for all the sweet things I enjoy. Most times, when we think of healthy food, what comes to mind is boring food- food that doesn’t look or taste nice. I wasn’t going to settle for that.

Frozen yogurt appealed to me because it is a healthy alternative for ice cream which is delicious but has way too many calories. So I started with frozen yogurt and we kept to that for over a year.

It was going well but along the line, our customers started requesting fresh yogurt. They wanted to be able to take it to their homes and not have it melt or spoil. So we decided to cater to this and along the way, we were getting helpful feedback from our customers.

You mentioned that you were working a corporate job when you started Dios Dlite, how were you able to manage both commitments?

The processes I put in place made it easy for me to manage both. On some days I was too tired from work to stop by the store and see what was going on. Other times, the outlet may have closed before I am done with my work for the day.

Some of the major things I did to manage this was:

Invest in software

One major thing that helped was sales-tracking software. With this software, my staff would punch in their sales and I could easily look at the numbers. I could see which products were slow and which products were doing well. That software helped me to have a hold on what was going on in the store without necessarily being there.

To learn more about Adebimpe’s journey, read the rest of this article on the FCMB Business Zone

“I LEFT THE USA TO PURSUE MY PASSION IN NIGERIA.” MEET UGOCHI NWOSU, FOUNDER OF RELIANCE CLINICS

ugochi

Not everyone owns up to their purpose especially when it takes you from one continent to another. Ugochi left the United States to pursue purpose in Nigeria.

Ugochi is the founder of Reliance Clinics. She’ll be sharing insights into her life as a medical practitioner, health tips, the numerous challenges she faced and how she was able to overcome them. 


Who is Ugochi Nwosu?

I was born in Nigeria and lived there until I was 7 before my family immigrated to the United States. That was where I did all my schooling. After my undergraduate degree, I did my residency training in the States also until I returned back to Nigeria in 2019. This kick-started my goal to start a business that provided quality private healthcare services. 

What are you passionate about?

Healthcare! I really want to live in a world where everyone has full access to adequate healthcare. In Nigeria, the rate at which people in their early 40s and 50s die is really alarming. All of these can be avoided. 

I just want to help people live healthy and productive lives where they get to see their grandchildren and even great-grandchildren. Although this would be beautiful, it’s not easy. If people want to live till their late 80s, it starts from now. So, I want to keep educating people about this. 

What ignited the spark to start Reliance Clinics?

For me, the inclination to work in healthcare came since my undergraduate studies. I learnt about the possible challenges, the requirements and mapped out the areas to make an impact. It was important to be properly grounded in what I was planning to do to avoid making any silly mistakes.

I also worked with a whole lot of NGOs to ensure I had a feel of what I was about getting myself into. I didn’t really plan to start a business for myself. The decision to do that came after I kept searching for an NGO to work with but couldn’t find any at that point. This made me start looking for other possible opportunities

During my residency training, I met people who were interested in digital healthcare services and connected with them. They encourage me to just do what I need to do because no one makes actual change by talking and observing. It was great for me because I didn’t see myself as someone that could take up that level of responsibility upon myself. The plan had always been to work for someone who was already doing the things I needed to do. That’s basically how the business came alive. 

How was the startup phase of your business?

I’m not going to deny the fact that everything was new to me. Firstly, we had to scout for a suitable location, then we had to figure out a way to get supplies for the clinic and basically test these supplies yourself because everything had to be reliable 100%. 

For funding, I met the founders of a health insurance company during my residency training so things sort of worked out for me in the sense that they needed a trusted clinic that they could send patients to so they kind of gave me the initial funding for the clinic. 

What business challenges have you faced and how have those challenges shaped your mindset?

One major challenge has been hiring and training staff. For those in healthcare, the quality of services offered has to be nothing but excellent. Most times, doctors, pharmacists, nurses etc expect some things to be done in some certain way based on what they’ve seen before or something which might not necessarily be the right thing. 

When you tell this category of people that there’s a standard that should be met and we’re not going to overlook that standard just because we’re operating in Nigeria, it turns into a situation where it feels like you’re telling them that they’re not properly trained or something so that was a major challenge for me. 

Another challenge we had, in the beginning, was dealing with patients and staff who were used to things being done in certain ways and then we do them in totally different ways. For instance, most patients that come to our clinic are used to being given so many drugs even for not so serious cases. When we give them just 1-2 drugs, they feel like we’re not treating them the right way or we don’t really care about their wellbeing which is why we’re given them little amounts of drugs and that’s not the situation at all. 

What have you learned so far from running this business?

When it comes to hiring, you have to ensure that those people actually have the skills they claim to possess. It’s mandatory that you do. I’ve learnt over time that you have to be very intentional when deciding who to bring on board, how to evaluate their skills and how to train them so that from day 1, they can actually deliver. 

 

Ugochi is a participant in the High Growth Coaching Program 2020. Catch up on her business journey on Instagram, Facebook and Twitter.

“My Goals Define Who I Am.” Meet Ayomiposi Ogunti, Founder of Ideabud

ayomiposi

Your goals are the key to success in your career or your business. As you get closer to achieving your goals, the chances of truly finding yourself increase immensely because you’re constantly breaking barriers and getting to know who you truly are. 

“My goals define who I am!” Ayomiposi isn’t taking chances when it comes to achieving the impossible. She’s the founder of IdeaBud and is breaking boundaries in her business.


Who is Ayomiposi Ogunti?

I’ve lived in Lagos almost all my life till I went to the University Of Ilorin for my tertiary education. Before I started Ideabud, I had worked with two management consulting firms as a research analyst and a team lead for performance monitoring and evaluation. I did this for a while before deciding to start my own business

ayomiposi

I’m really passionate about people’s development as regards their careers and personal growth. I’m also passionate about entrepreneurship and creativity. One thing about me is I get excited about new things. It could even be something old that’s done in a new and refreshing way. 

What ignited the spark to start IdeaBud?

Deep down, I always wanted to help people bring their ideas to life. No matter how scary or tasking those ideas are. I just enjoy helping people out with whatever it could be. People would always say, “Ayomiposi has the answers!”

After numerous conversations with top executives, colleagues, friends and the likes, I discovered that most people had brilliant ideas but couldn’t bring it to life. They were always stuck at the implementation stage. I saw a void and decided to fill it. 

The heart of IDEABUD is passion. Let’s track back a little since I started working with corporate organizations, I had always wanted to see people excel in their respective fields and businesses. Not everyone has the luxury of time to monitor a project from the startup phase until it gains ground and becomes something spectacular. This is where my passion comes in.

What business challenges have you faced and how have those challenges shaped your mindset?

Most businesses that operate in the field of consultation experience a very similar challenge which is getting clients. Without clients, a business cannot operate. You can discuss with clients over and over only for them to change their mind when you think the project is 95% ready to kick off. 

Another challenge I’ve faced is how to create content to drive IDEABUD. This might appear like a minor issue but it was a major stumbling block. The thing with consulting is you have to be careful how you project your content to your audience because it tends to become technical rather than relatable.

It got to the point where I needed to take a step back and reevaluate the situation of my business and map out ways I could reach out to people better. It was during this evaluation stage I came across a guide from SheLeadsAfrica’s Facebook page about storytelling. It really helped me in so many ways. 

These challenges have helped Ideabud become a business that people can actually relate to. It put us on a path to being the best at what we do. 

What have you learned so far from running this business?

I learnt at the early stage that establishing a standard operating procedure goes a really long way. This procedure has served as a guideline for me when dealing with clients, because, before then, I just dealt with clients as the spirit led. It really messed up a whole lot of things for me and the client. So, you should always have a standard operating procedure that helps you identify what needs to be done at specific points in time.

 

Ayomiposi is a participant in the High Growth Coaching Program 2020. Catch up on her business journey on Instagram and LinkedIn.

“Your Skin Is A Priority” Meet Adi + Bolga Co-Founder Oluwaferanmi Ogundipe

If you meet Feranmi, you may wonder, “why does she love skincare so much? What is it about skincare that makes her tick?” Feranmi’s love for skincare stemmed from her personal battle with acne some years ago. During our conversation, she said, “I wasn’t one to have acne and at one point I had terrible acne and everyone was like “Feranmi, what is going on with your skin?”

Struggling with acne or other skin conditions? Download the Adi + Bolga app to get skin care advice and solutions today!

I remember walking into pharmacies to ask for a solution and they couldn’t quite give me guidance. I remember going back and asking a new friend that I just met because I saw that she had some insight into skincare and she said, “I think you have combination skin and you should get a gel cleanser.”

I got the gel cleanser and just that small tip from her made my life so much easier. My co-founder and have had this type of experience so we said why don’t we just create something for skincare that will help people out?”

“Your skin is a priority”

Feranmi believes that skincare is a necessity for every person. That is one of the guiding ideas for the platform she and her co-founder are working tirelessly to create. However, she acknowledges that different reasons- a major one being money, keeps us from making our skincare a priority.

Adi + Bolga plans to help out with this by creating a budget-friendly system for buying skincare products. As Feranmi said, “we are trying to see if we can help people pay in installments for some of the products because not everyone can afford to buy all of the products they need at once. This will really be for those who have serious problems with acne or other skin care conditions.”

Adi + Bolga has just launched its platform, BARE to help you navigate the confusing chatter around skincare, particularly for black men and women anywhere in the world, through virtual consultations and accurate product matching to skin type and skin conditions. On their platform, you can get a skin analysis, product recommendations, and a clear plan on how to use them.

Adi + Bolga is also the parent company of Bare the Community, an interactive online community for skincare lovers. On there, they share stunning skincare content and offer great advice and product recommendations for different skin types and conditions.

What you can learn from Feranmi’s business experience

  • Know your why: Your goal should be at the forefront of your mind. Be clear on your why. Know what you are in that space to do. This will guide the skills you decide to learn to run your business well. This will also guide the kind of strategies you put in place for your business.
  • Listen to your customers: Sometimes, people reach out to us for product recommendations and the product we may want to recommend is not within their budget or easily accessible in their location. This lets us know how best we can serve our audience. It may now lead to questions like, do we look for cheaper or more accessible products to recommend? Do we contact the brand to find out if they can make their product accessible to our audience?
  • Make your services clear: It is important to make your services clear and understandable to the people you are trying to serve. One of our main challenges is getting people to understand that our service is new. It is not common. We are introducing a new idea to the public and it is always a challenge getting them to understand what we do and why it is beneficial. Let’s say I develop a cream, that will be easy to sell because everybody understands what cream is and what cream should do. I can easily push that but a beauty tech platform is different. It is a very new idea so I need to make sure our services are clear.

You can join the Adi+Bolga community by following Bare the Community on Twitter and Instagram. For more juicy skincare tips sign up for their newsletters.

 

“You Have To Learn To Stand Your Ground”- Jane Frances Esegha, Founder, JF Segha

Although Jane studied architecture, she had very little interest in designing structures. After NYSC, she worked in an architecture firm but felt stagnant in her role and this made her depressed. One day, Jane’s boss introduced her to site supervision and in December 2017, Jane Frances quit her job to go into construction full-time.

In January 2020 she established JFSegha. In five years, Jane hopes that JFSegha will be working with international construction brands to execute global construction deals. Jane has a diploma in Interior Design from the British School of Interior Design and a certificate in Project Management.

This article contains Jane’s business journey, tangible lessons from Jane’s experience with her construction company, JF Segha.

What inspired you to start your own construction company?

In secondary school, my teachers kept telling me that I would become an architect because I was good at Technical Drawing. At the time, I didn’t even know what exactly an architect did. I grew up in a small town in Ondo and there were no architects there.

When I got into university, it was a different ball game altogether. Studying architecture was fun but I did not enjoy it if I am being honest. I was supposed to do a masters degree in architecture but I did not. I deferred my admission because I just knew that it wasn’t for me. I am glad I did not waste those two years.

I got a job after NYSC and that job introduced me to construction work. I found that I loved being on-site, I loved supervising the artisans and seeing the construction come to life. I could relate well with the workers, talk about materials, finishing and I loved every bit of it. 

How do you manage to work with different people on a construction job?

When we have work I am on the site 24/7. If I am not there, someone else I trust will be representing JF Segha. Our motto at JF Segha is to be thorough in our approach and dealings so we do not leave anything unsupervised.

I design what I want to see and give clear directions but I also stay there to make sure that everything is done well and that they pay attention to details. Also, my experience supervising constructions since 2017 has taught me a lot about managing people and artisans in general.

From your experience with JF Segha, what advice do you have for fellow entrepreneurs and business owners?

  • Stand on your word! As a woman in my line of work, you have to learn to stand on your word. The artisans will try to advise you to go their way. They will say, “ah Madam do this now, leave am like that…” You can’t listen to that. You have to be stern. You have to know what you want to achieve.
  • Don’t fall into mediocrity. If you are selling quality, you cannot allow anybody to sway you because there is a lot of mediocrity in this country, a lot of people telling you to manage. No, I do not want to manage. You have to know what you want and stand by it. No one should change your mind. I have had to let go off a lot of workers because of mediocrity. What do you mean by I should manage?”
  • Perseverance is very important. Running a business is stressful and as such, you must be strong enough to withstand the challenges that would come your way. Artisans will try to stress you, clients, almost everyone will make demands on you and your time but you have to remember why you wanted to have a business in the first place

Jane is one of the She Leads Africa x Oxfam High Growth Coaching Program. Click here to find out more about JFSegha and keep up with their journey on Instagram and Facebook

 

Kene Rapu: Find something that makes your brand different from everyone else

Kene Rapu is the founder and CEO of ‘Kene Rapu’, the No.1 Nigerian footwear brand championing local production, established in 2011.

Her brand has played a significant role in changing the face of ‘Made in Nigeria’ footwear. Kene is a fully qualified lawyer with an LLB law degree from the University of Bristol, UK and a Masters Degree in Fashion Entrepreneurship from the London College of Fashion, UK.

In 2016 she was selected by the Tony Elumelu Foundation as one of 1000 African Entrepreneurs who’s idea could “change Africa”, in 2017 as one of 100 ‘Most Influential’ women in Nigeria by Leading Ladies Africa and most recently listed in the prestigious Forbes Africa ’30 under 30’ class of 2018, in the business category.

All Kene Rapu slippers are proudly made in Nigeria for the global community.


Dream big but start small, grow as organically as possible - @KeneRapu Click To Tweet

What vision did you have when you started out, is it different from what you are experiencing now?

Our vision was to be the No.1 Nigerian footwear brand championing local production, and it has
remained the same.

We are excited about the progress we have made so far, and are looking forward to getting the nations wearing KR.

What is it like making it to Forbes 30 under 30 lists?

The journey so far makes me more excited for the road ahead. I’m passionate about what I do, and it is humbling and encouraging to know that something I started 7 years ago, has morphed into a business that is recognized globally.

How has this exposure impacted your brand?

Having a world renown brand highlight your business as one of 30 emerging brands in Africa, is definitely gratifying for a business owner, increases consumer trust and opens you up to a new network of professionals and investors.

How can an entrepreneur build a solid brand?

 

In whatever area you want to go into, do your market research. Find a unique selling point, find something that makes your brand different from everyone else in that market.

Know your customer, define him or her, have a clear vision of where you want your brand to go; stay focused and remember why you started.

Having come this far starting out in 2011, what important lesson can aspiring entrepreneurs take from your journey?

Dream big but start small, grow as organically as possible.

Understand that there is no such thing as an overnight success. Hard work pays. Consistency and integrity are important. Provide value; a quality product will market itself.

How do you deal with gender biases you encounter as a woman running an enterprise?

As a female in business, sometimes there are unnecessary issues you have to deal with, that
should not be the case. However, challenges make you stronger, whether gender-related or
otherwise; deal with them head on and move on.

When you jump past hurdles, it is a testament that indeed you are a survivor. I also believe surrounding yourself with the right company is helpful. I have female friends in the business, and we spend time discussing how to resolve our common challenges. Having strong ladies in your corner certainly makes the journey easier.

What message do you have for women who need the courage to follow their passion?

Go for it. The road is not easy, in fact, it is difficult, but it is certainly gratifying when you begin to break through. Seize the moment and start now.


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Video: “I saved money from my wedding to start my business” – Samiah Oyekan Ahmed

 After attending SLA’s Lafiya Lifestyle Expo where she shared her knowledge on work-life balance, SLA had a tête-à-tête with Samiah Oyekan Ahmed at her store in Abuja.

She also highlighted some challenges she faced when she decided to switch careers. 

“As an only daughter to two medical doctors, deciding to become a full-blown businesswoman wasn’t well received especially by my dad who had great succession plans for me”, said Samiah. 

Beyond all the challenges of starting a business in Nigeria, getting funding to start is usually the hardest, but Samiah was smart with her money, and she found a way to cheat that particular struggle. 

“I saved money from my wedding planning and used it to start”, she says. 

Samiah went ahead to give her two top advice for intending entrepreneurs.

Watch the video here:

 Samiah Oyekan-Ahmed is the Founder of The Gift Source & Fusion Lifestyle. She is a Medical doctor turned entrepreneur, who currently runs two companies, Fusion Lifestyle Ltd, and The Gift Source. 

She is super passionate about hers and other’s entrepreneurial journeys, as well as sharing knowledge. Samiah is a wife and mother of 2 kids as well as a published fiction author.


 If you’d like to get featured on our Facebook page, click here to share your startup story with us.

How to overcome the fright of starting a business

If you have decided to ignore all the advice of well-meaning individuals and friends and have still gone ahead to start a business this year, you must have some real guts. Starting a business is no easy task. There are endless challenges that often discourage you from even starting. 

When looking at all the challenges entrepreneurs face, it’s easy to question how your business would thrive. If your business was a soft, supple, newborn baby, your goals as a business owner is to see that this business survives its first years. 

But how do you achieve this and start your business like a boss?


1. Face your fears

Spending nights rolling on your bed, worrying about your business goals won’t make you cause you to achieve them. Unfortunately just thinking about your business will not turn it into reality. You may have several doubts about the likelihood of people getting your products and services, but until you put your business out there you won’t know for sure.

Start by creating your sample products, sell them to family and friends and get feedback about them. With every action, you take you to become less and less afraid.  Every action you accomplish will help your confidence grow and you’ll begin to see your fear diminish.

2. Surround yourself with positive people

Surrounding yourself with positive people can make a huge difference on the success of your business. There are people who would do nothing to encourage you and will not give any positive feedback. If you stay close to such people, you will begin to doubt your ability to reach your business goals. 

The truth is, the people closest to you may be more susceptible about your business than strangers. Expect it. They may not believe in your ability to drive your business to fruition, you shouldn’t make it your aim to prove that point to them.

On the other hand, having a supportive people chip in a suggestion or two will stir your faith in your business, you’d start to believe in this brand becoming tangible as you hear them talk about it like it already exists.

3. Be Patient

If there is one thing you will most likely encounter, is roadblocks! And when you do, you will need lots of patience. When things get tough, don’t through your hands in the air and shout “I don’t have time for this”.

Firstly, try and understand that the problem you face is not always your fault. If you cannot go through the problem, find a way to go around it. Do not compare yourself with what you see on the news and social media. Seeing everyone move on a much faster pace may be discouraging. 

When you do his a roadblock on your journey, figure out how to deal with it while putting other aspects of your business in track. You should always be ready to take off when the roadblock is removed.

4. Dance upon disappointment

As an entrepreneur, managing disappointment is a skill you can’t afford to live without. So what if things do not work out as you plan? What if a key team member decides to leave at the last minute, or a trusted supplier fails to supply your ingredients on time? What would you do when people fail you?  

You cannot always control all circumstances when working with people. When things go wrong, you shouldn’t beat yourself over. Try and come up with new alternatives. Though this may be tough, it will become a lot easier if you stay positive about it. 

Take a break, play some music and dance away your disappointments. You can also create a warm environment where everyone can come together and decide on the next steps for the business will be.


If you’d like to get featured on our Facebook page, click here to share your start up story with us.

Smangele Nicolette Ngwenya: I am Enough

Born in the east of Johannesburg in Ekurhuleni, Smangele Nicolette Ngwenya is a self-motivated, systematic and confident woman.

Having grown up in her grandmother’s green shack, she sums up her background as colorful and supportive. 

This background inspired her to start the WomenYouAreEnough organization. Through her organization, Smangele hopes to empower and inspire women. 


What was the motivation behind your organization? 

I’ve always wanted to be involved in meaningful & fruitful things. My prayer has always been, God helps me to give more than I can receive. Being raised by a giving grandmother made it natural to me.

When the organization started, I only wanted to help take a disadvantaged girl child to school. Then suddenly, I also wanted to collect sanitary towels so that no girl child could miss class because of something that occurs involuntarily.

The organization has since become a movement with a hashtag #WomanYouAreEnough which reminds all women that it’s okay to be imperfect, that it’s okay to help other women without taking the glory once they reach to the top. WomanYouAreEnough means that when Queens(Women) gather, wonderful things happen.

What does confidence mean to you?

Personally, confidence means complimenting another woman’s beauty & understating that their beauty is not in the absence of mine. It means recognizing the strength of another woman & knowing but also knowing that I too am enough.

So confidence is about being happy in my own skin and also appreciating the strength of those around me. 

Has your confidence ever been compromised? 

Women have often compromised my confidence every now and then. I have had a very strong personality which has often mistaken for being a miss know it all.

I was teased for my body weight and facial features. However, despite all these negative comments, I have never felt any less confident. In fact, I have been fortunate enough to attract confident women who see each other as Queens and not threats.

What is your mantra?

My daily mantra is reminding myself that I am enough. Even on my worst day, I wake up and dress up knowing that without any reasonable doubt, I am enough. I don’t have to force what’s meant for me as it will find me.

Are women empowered today?

I have to say that women empowerment is definitely on the rise. Especially with the use of social media, we are seeing more women in the corporate world holding higher positions. Different organizations and movements are making sure that women empowerment is on the rise.

WomanYouAreEnough is one of those. We have different empowerment programs such as the matric dance campaign where we dress up disadvantaged girls for their big day. We also host seminars and share personal struggles to continue encouraging women. Therefore, females are inspired by everything we’ve done.

Where do you draw your inspiration?

My late grandmother Salamina Mafoka Molakeng Mimi truly inspires me. Though life has dealt with her, she has remained hopeful. My mother NoNhlanhla Ngwenya who from the age 18 has worked double shifts at various restaurants so that we can have a normal childhood also inspires me.

Finally, every other female who decided to go for it even though their background didn’t allow them also greatly inspires me.  

Does overconfidence cause more problems than under-confidence?

There’s nothing like being overconfident according to me. So, I’d say there are more problems caused by being under confident. Society still tries to tame females.

They tell us we are too old, too confident or too much. At the end of the day, these things make us doubt ourselves & we end up in a certain box hating each other as females.


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