Tanaka Nombulelo Mandidi: My spirit is awakened with every opportunity to remind someone what their beautiful is
[bctt tweet=”From plaiting hair in high school to celebrating African beauty, Tanaka Nombulelo Mandidi” username=”SheLeadsAfrica”] Tanaka Nombulelo Mandidi is the creative mind behind the Cape Town-based Slay Studios, which is building its reputation in providing quality affordable products and service offerings that celebrate African beauty and heritage. She is driven by helping people take their dreams and turn them into business concepts. She is a makeup and hair enthusiast who loves to team her passions with social entrepreneurship. Tanaka considers wine her first love (apart from her husband), hates hiking and loves having a good laugh. What was the spark that led you to start Slay Studios Cape Town? I’ve always loved hair. I’ve been plaiting hair since high school and as time went on (through Youtube gurus) I taught myself more intricate styles and methods. In 2015, I had a near death experience that made me reflect on how I was spending my time. I had a successful career, was married to the love of my life and adulting was finally making sense. Yet something in the deepest depth of my core was missing. I felt a joy in my heart every time someone asked me about hair, makeup or self-awareness. And before I knew it, I had resigned from my job and stepped into what I believe God was calling me to. Society has taught us that different is not ok. That there’s a standard of beauty we should all aspire to. That #proAfro means #Antiweave. There are so many distorted truths that have been sold to women of colour and its time those truths are unravelled. That’s what Slay Studios is. A place where who you are is perfect. [bctt tweet=”Tanaka Nombuleleo Mandidi’s Slay Studios is a place where who you are is perfect” username=”SheLeadsAfrica”] What services do you offer your clients? At the Weave Bar, we specialise in all things lace -closures, frontals, wigs and customisation. We talk through exactly what the client wants so everyone walks away from the experience satisfied. Our premium virgin hair is sourced directly from India and undergoes a UV treatment before being retailed to our customers as Slay, our hairline. Currently, our services include bridal makeup or special event makeovers. Our Designer Accesories include our #eyecandy, #armcandy, #scentcandy and #clutchcandy collections. At the heart of what we do is the Slay Foundation. 10% of sales from our services and accessories go into the foundation. Sometimes we makeover young girls, or wash and care for a homeless mother’s hair. Our mission is to make a difference in one person’s life a day. Why Cape Town? It’s very hard to find a clean, modern space where African people can get their hair done without compromise. We’re so used to bad service that its normal to not like your hair when you leave. Cape Town has so much room for improvement in services provided to young, modern black women. [bctt tweet=”Tanaka Mandidi: Cape Town can improve in services provided to young, modern black women” username=”SheLeadsAfrica”] Our next target cities are Johannesburg and Harare in Zimbabwe -the latter being our attempt to staying close to home and bringing change in our home community. How has the journey been from when you decided to open up shop to now? Start up a business they said. It will be a walk in the park they said. THEY LIED. When you work for a company you’re hired to perform a specific task. With a start up, you are EVERYTHING to your business. You are the accountant, marketing director, lawyer, and stylist. Your business requires you to fulfill all those roles (or hire someone who will) for the cogs to move. And that’s where its so easy to drop the ball. It took about a year for me to figure out what I was doing and a good 5 months after resigning for me to open up the storefront. Some days are amazing. Some days aren’t. Those amazing days keep me going. Planning and vision are also very important. The details? – not so much. When the small stuff faces you, you make a quick decision and move on. The key word there is moving on. Where do you see Slay in the future? My dream is for Slay to grow, influencing fashion, beauty and having an impact on social issues. Our *top secret* in-house makeup line for women of colour is under construction. We plan to expand into the African accessories platform and exclusive virgin hair extensions line. My hopes are to interact with different women and inspire them to own their identity. [bctt tweet=”My hopes are to interact with different women and inspire them to own their identity” username=”SheLeadsAfrica”] We’re hoping to grow our team and move into a bigger space to allow for content production, hosting makeup workshops and development classes. With growing sales, we’ll have more contributions to our social impact ventures and be able to bring beauty to more women in the Western Cape and one day, all over Africa. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Shamiso Ruzvidzo: Kusika Design Centre was born from pivoting my other businesses
[bctt tweet=”Kusika means to create. We go beyond that, we design, create & develop @ShamisoRuze” username=”SheLeadsAfrica”] Thirty-four-year-old change practitioner, traveller, and foodie, Shamiso Catherine Ruzvidzo, relocated from Australia back to Zimbabwe in 2012. She had been in Australia for 12 years, where she did her degree in Information Technology and worked for Rio Tinto before finding her love and passion for the fashion and design sector. She is the founder of Catherine Ruze, a boutique modelling agency which was first set up in Australia and later on moved to Zimbabwe. Catherine is also the founder of Fashion Weekend Zimbabwe and now Kusika Design Centre which is based in Doon Estate, the design district in Harare. Kusika is a hub that supports the economic development of small businesses in the fashion and design sector. As if that is not enough, Catherine is the regional director of programs for a local NGO. She juggles these two passions with her everyday life. From IT to fashion, why fashion? I started in the fashion industry when I was 16. My mom sent me to Medusa, a modelling agency in Harare, where I did a modelling course and ended up modelling for them. That is how I plunged into fashion. [bctt tweet=”@ShamisoRuze started in the fashion industry when she was 16 at a modelling agency in Harare” username=”SheLeadsAfrica”] Fast forward years later, I was doing freelance work with photographers in Australia and I got introduced to local designers who I started working with. Australia really lifts up its local talent and this is where my love for local design and supporting local designers came from. I produced my first fashion show for Betty Tran, then Betty Sugar. I just brought together a pool of models and publicists I was working with and we made it work. I realised that there are many designers wanting to see progress in their businesses but as start-ups, they normally don’t have the resources to hire models, or even create a full fashion show because they are putting all that they have into their collections. This idea gave birth to the Catherine Ruze modelling agency. When was Kusika birthed? Kusika is a new initiative which was born from pivoting my other businesses; Catherine Ruze Modelling Agency and Fashion Weekend Zimbabwe (FWZ). It was officially birthed in July 2015. As an entrepreneur, you are always pivoting until you kind of get to that place where you feel like you have finally found the right model. We had outgrown what we thought we wanted to do with FWZ and therefore took a step back. We then decided to slowly transition into Kusika using FWZ as the face. Fashion Weekend Zimbabwe paved way for Kusika; we will not be doing annual events anymore but we will be doing pop-up shops instead. We have hosted a variety already, both in and outside Zimbabwe. In 2016 we did four pop-up shops and this year we are looking at six. Why Kusika as a name? Kusika means to create so it’s all about creation. But there is more to creating and creations. People can create, then what? We go beyond that, we design, create and develop. When one looks around Zimbabwe, everyone is creating something but a lot of people are copying creations that have been done by various other people. So what does Kusika do? We are pretty much a design incubator. By design I mean if you use your hands to create something, then you definitely fall under our mandate. We are trying to support the economic development of designers and artisans in Zimbabwe. It’s a 50/50 partnership where we put our resources to get the product line going. We work with them on three levels: Production/development of their collections, be it clothing, home décor, bags, and accessories. We provide artisans with access to information on what’s trending, how the market is like etc. Training- on product quality and how to run a business. We want Kusika to be a design hub where people come to learn new skills and get inspired to use their hands for livelihood. One may have had skills in the past but times and people’s needs change. So we are bringing in new skills and ways to develop these old skills. Currently, the products we have been exposed to are not very impressive and therefore we saw a huge gap on quality assurance. Marketing, the final level is taking the products to markets. At the moment Zimbabwe is lacking a market. There is not enough local consumption for someone to live off their talent but we are trying to change that narrative, to say to them, no you can use design to pay your children school fees, to put food on the table. So Kusika is a place you come to create and we help you to take it a step further. How have people received this type of business in Zimbabwe? Kusika is a medium scale business and our target market is not local. Our customers are people outside Zimbabwe who currently have lesser problems than we do and have a different appreciation of the product. Zimbabweans have bigger problems at the moment and furnishing their homes and themselves is not one of them. How big is the team? We have four local people working at Kusika and other external contractors including one buying agent who is based in France. She is the one who helps source out the buyers. What are some of the challenges of running a business in Zimbabwe? Remaining inspired in present day Zimbabwe is a challenge, it’s very easy to be stagnant. The world is moving so fast right now in terms of innovation, and unfortunately, we are being left behind. It’s important to step out of Zimbabwe from a leadership point of view to get inspirations, new ideas, and concepts. [bctt tweet=”Remaining inspired in Zimbabwe is a challenge, it’s very easy to be stagnant @ShamisoRuze” username=”SheLeadsAfrica”] The hijacking of concepts or business ideas
Kundai Chiyanika: Not every job will be for you, bloom where you are planted
[bctt tweet=”Entertainment in Zimbabwe is hard, you need to become visible to build your brand” username=”SheLeadsAfrica”] Kundai Chiyanika is a Zimbabwean television and radio host. She is fun loving and always keen for an adventure. An explorer at heart, she loves new places and new people. A proud mommy of two, Kundai is building a name for herself in the entertainment industry. Her life motto is ‘Be happy and stay happy’ and she’s focusing on building her brand around that. SLA contributor Ruva Samkange recently caught up with Kundai to learn more about her brand. You recently moved back to Zimbabwe, what did you want to do when you came back? I had lived in Cape Town for a long time and had some personal issues so I felt that it was time to move back home to be with family and regroup. At first, I really didn’t have an idea of what I wanted to do. I had enjoyed baking so I started a small baking business in my hometown. The market was not sustainable and I felt like it wasn’t what I really wanted to do. [bctt tweet=”@KundaiChiyanika wanted to make sure she was not just working because she had to” username=”SheLeadsAfrica”] Even though I struggled with what I what wanted to do, I always knew I wanted to work actively with people and that an office job wasn’t for me. I wanted to make sure I did something that suited my personality and was not just working because I had to. You ultimately went into radio at ZiFM. What made you go into radio? Well, radio found me. A friend of mine sent me a flyer about an entertainment company that was looking for a female co-host for a radio slot. I shared it with another friend and she asked me why I wasn’t trying out. I was scared but she encouraged me. The experience has been amazing, I never thought I would love it so much. My co-presenter Dannythatguy and I get along like a house on fire, we present The Switch and Fire Friday. Our show is the pre-party, helping people get ready for a Friday night. You now work on Kwese Sports, what made you venture into television? I’ve secretly always wanted to be an actress since I was a child. So television has always been something I would jump at the chance for. I think it is a natural progression. A lot of people I work with did radio. I get to diversify my portfolio through television with exposure to different mediums, Kwese Sports is a Pan- African channel. Even though I’m a couple of months in I have traveled and will continue to travel between across Africa and I can’t wait to get more African stamps in my passport. How hard has getting into media been? I have been very fortunate that an opportunity became available when I was not looking. But the industry is so competitive. Once you are in, the pressure is on to produce a quality product because there are 10,000 people behind you hungry for your job. I have learnt that passion is not enough. You have to keep chasing the dream. Fight for it and keep trying to improve. There is always room for more. [bctt tweet=”You have to keep chasing the dream. Fight for it & keep trying to improve – Kundai Chiyanika” username=”SheLeadsAfrica”] How different are radio and television? With radio, my personality comes out a whole lot more because my show allows that. Television is a whole different beast. If you are nervous people can see it a mile away and there is more pressure to be perfect. Like I said its a very natural progression. Television is the next step for a lot of radio personalities. Once you conquer one, you’re hungry for the next challenge. I am lucky I still get to do both. What advice would you give to someone looking to get involved in television and radio? Don’t copy anyone. Be inspired but always be yourself. Also, keep making demos and keep sending them. Try to make those contacts. Entertainment in Zimbabwe is hard, you need to become visible to build your brand. Do promos, host events, be relevant. [bctt tweet=”Be inspired but always be yourself if you’re looking to get in TV and radio @KundaiChiyanika” username=”SheLeadsAfrica”] I’m not a social media person but I had to open myself up and become active online. Having updated Twitter, Facebook and Instagram accounts will let people know who you are. Make sure your name comes up when people are are looking for an entertainment personality to host events or when job opportunities arise. What are the most important lessons you’ve learnt on your journey? Try not to compare your journey to someone else. Unfortunately, this industry is about comparisons and people’s preferences so you have to sometimes put blinders on and focus on what you need to do. Not every job will be for you. Try not to dwell too much. The hustle never stops. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Fatuma Abdullah: I am motivated by wanting to do better and making an impact
[bctt tweet=”Fatuma Abdullah: My business is special because it contributes to raising confident African children” username=”SheLeadsAfrica”] We all know and probably owned at least two of the famous blonde doll in the world, Barbie. It has been an important part of the toy fashion doll market for over 50 years and it doesn’t seem to lose its popularity. A Kenyan-born entrepreneur wanted African girls to embrace their ethnic diversity and allow them to celebrate their uniqueness and thus Akiki Distributors was founded. Fatuma Abdullah is the founder and owner of Akiki Distributors (Pty) Ltd, which manufactures and distributes Akiki Dolls. “Akiki’s Short Stories”, is her first self-published book. The Johannesburg-based entrepreneur has worked in Banking and NGO sectors delivering on development projects across Africa. We had the pleasure of interviewing Fatuma and this is what we learnt from her… Why Akiki Dolls? Akiki Dolls is about affirming the African girls’ confidence. Seeing themselves in a positive light translates to a positive self-image and a healthy self-esteem. I want African children to experience and to grow in love with an Afro-centric 5-year-old girl who they can identify with. I chose the name Akiki, which in Swahili means ruby (the precious stone). A stone associated with nobility, high energy, courage and confidence. Where do you get your inspiration from? I am inspired by my children’s laughter, Akiki’s stories are structured around that happiness. Also, I am motivated by wanting to do better and making an impact. I love reading books on people’s purpose and life lessons, it is stimulating to see we have the power to choose how our story will turn out and the impact we have on others. It gives me the positivity which I carry through Akiki’s ventures. How do you market the dolls you create? And what has been the most successful form of marketing to date? Mostly it has been online. Social media is a good channel for creating product awareness and the reach is global. We are on Facebook, we have an Instagram account and we also market through our website. Word of mouth and online marketing have been very successful for us. What are your responsibilities as the business owner that have been unique to your business? As the business owner, I am the author and Akiki’s dress designer. I envision the illustrations in the books and I also do the marketing of our products. However, with the growth I am looking to delegate some of the responsibilities. Did you have a blueprint/business plan before you started Akiki Dolls? I had a blueprint in my head to begin with but it has evolved since. I was eager to get Akiki into momentum and was working on incremental activities. How closely have you stuck to this initial plan? I have since made the time and gone through the valuable exercise of developing a business plan and having it documented. It’s not vastly different but it puts things into perspective and makes it easier to articulate the specifics. [bctt tweet=”Our children need to see more positive illustrations about themselves & their countries” username=”SheLeadsAfrica”] What makes the Akiki doll unique? My business is special because it contributes to raising confident African children, by providing them with the play tools and literature that teach and reinforce positive perceptions of black Africans. Our children need to see more positive illustrations about themselves and their countries, they need to read books where they are the stars. Akiki storybooks are concept themed stories all children can relate to and learn from. Did you write Akiki’s short stories, if so, what will the next book be about? If not what would you write about? Yes I did. It was my first self-published book. I have Akiki’s travel series coming up, I am very excited about that and the other stories I am working on. I want to write short stories of African women and men. Everyone has their own magic and it would be interesting to capture that. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Nkem Okocha: I started Mamamoni because of my experience as a young girl
[bctt tweet=”@mobilewomenbiz brings investment to Nigerian women residing in urban and rural slums” username=”SheLeadsAfrica”] Nkem Okocha is the founder of Mamamoni, a social enterprise that empowers poor rural and urban slum women with free vocational/financial skills and micro-loans. She is very passionate about lifting women out of poverty and her company aims to break the cycle of poverty in Nigeria. Since 2013, she has impacted and empowered over 4000 women in several rural/urban slum communities and given out over 100 micro-loans. Nkem Okocha is a Tony Elumelu foundation Entrepreneurship Programme Alumna, a Young African Leaders Initiative Alumna and LEAP Africa 2016 Social Innovator. Can you tell us about Mamamoni? Mamamoni was born out of my experience. As a young girl with a widowed mother who had no skill and no source of income to take care of her four children, feeding and going to school was a challenge for the family. I wanted to empower the poor women I saw in my community and other communities I visited. Mamamoni’s aim is to help poor women generate livelihood income and also provide capital for those who cannot access finance from commercial banks because of barriers like collateral, transaction history etc. Mamamoni’s web platform enables socially conscious individuals to invest in low-income women by lending to them to fund their businesses. [bctt tweet=”@nkemokocha started Mamamoni to break the cycle of poverty in Nigeria” username=”SheLeadsAfrica”] How were you able to get partners and supporters for Mamamoni? I was able to get partners and supporters for Mamamoni when people saw our genuine commitment to lifting of low-income women in different communities. How do you identify women and children to assist? What is the process of getting help though Mamamoni? We identify low-income, rural or urban slum communities through our website and networks then go empower the women in that community. Growing up was tough for you, what advice would you give to anyone going through challenges be it financially, emotionally or physically? I will tell them to stay strong and commit to a purpose that brings joy to them. Regardless of what challenges you may be facing, stay focused and be determined to succeed. Where do you see Mamamoni in the next 10 years? We hope to have empowered over 10,000 low-income women across 20 states in Nigeria through our FinTech platform. If you were made Minister of Women Affairs for a day, what are the two things you would do? One thing will be to ensure every Nigerian woman no matter their economic status has easy access to credit to help them start or scale their business. The second thing will be to ensure all Nigerian girls goes to school and gets an education. [bctt tweet=”Every Nigerian woman should have easy access to credit to help them start/scale their business” username=”SheLeadsAfrica”] What is the one thing that will always make you smile? The expression of joy in the face of an economically empowered poor woman. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Aisha Akiti: Your hard work can put you anywhere in the world
[bctt tweet=”The best way you can predict your future is to create it – Aisha Akiti” username=”SheLeadsAfrica”] Meet Aisha Akiti, CEO of Missashleybakes and Eventbyashley, a baking and events planning company. This business was founded a year ago after graduating from her degree. Being a mother of two kids there was no luck finding a job so Aisha decided to create one for herself. In fact, by the age of 10, Aisha was already selling candy, biscuits and doughnuts to her family and friends. Aisha’s favourite part of the business is that she is able to put her passion into reality. She also loves the daily interaction with clients as she helps them choose cakes and styles that match their personalities with the event. The bubbly entrepreneur from Tema, Greater Accra region of Ghana says even though she has had her business for a year she is still excited about it. We interviewed Aisha Akiti and here is what she had to say…. What do you bring into baking and styling that makes your business unique? I provide each client with signature designs and taste, I also treat clients like friends and let them get to know me. What has been your greatest achievement so far? My greatest achievement so far is that I’m able to create a job for myself. After graduating from university, I had no hope finding a good job. In addition, I am proud of the fact that I’m able to provide short-term job opportunities to other young people as and when my business allows. How do you plan on taking your business to the next level? I intend to take my business to the next level by introducing new products and services and hiring a social media manager to build my online reputation and engaging customers. Getting a mentor, someone who’s been there, done that and learned lessons the hard way is indispensable. Also important is having a good team, providing them with good working environment and training. I believe when the people around you improve, your business will improve. What four qualities do you think every young entrepreneur in your industry should have? I believe every young entrepreneur in my industry must possess these qualities: Passion and leadership skills: Your passion will drive you to turn your ideas into reality. Good numerical skills: You will need to measure ingredients and other basic items. Creativity: Anyone can bake but to stand out from your competition the element of creativity is necessary. With creativity, you’re able to offer something different from the crowd. You must be able to work under pressure. Baking is a lot about timing and it’s important to grasp the right time that may cause unnecessary stress. You’ll also need the ability to face the immense amount of stress when the end product does not turn out as expected. Teamwork is also extremely important in a kitchen. You need to be able to work with other people to make beautiful creations on a large scale. What has been your overall experience in this industry? My overall experience in this industry is that the best people, no matter who they are, who they know or where they are on the ladder can succeed with their work being recognised. Your hard work can put you anywhere in the world. Fear must be removed and you must focus on getting to where you want to be as fast as possible. [bctt tweet=”No matter who you are, you can succeed with your work being recognised” username=”SheLeadsAfrica”] If it takes one skill to be the best, what skill would you choose? Why? I would choose communication skills because having a good ability to communicate will help you to build up relationships, present ideas and most importantly make you a better leader. With good communication skills, you will be confident to talk and present your thoughts in public thus boosting your chances of success when you have to negotiate or persuade a client. A good leader is not the most intelligent one but the one who can inspire everybody the most. And how can you motivate people around you? Mostly using your words by communicating with them. What do you think other young women can learn from your start-up story? Young women can benefit from my start-up story knowing that in life you don’t have to depend on anyone, you can create your future. The best way you can predict your future is to create it. You are your own boss knowing how to bake, design and style an event with confidence, you can be anything you desire with hard work and determination. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Vivian Sonny-Nsirim: I have a passion to inspire and motivate young mothers
[bctt tweet=”YMF seeks to support & empower less privileged mothers and children in African societies” username=”SheLeadsAfrica”] After working for a while in both the private and public sector, Vivian Sonny-Nsirim decided to follow her passion in supporting and inspiring young girls and women. She founded Young Moms Forum, an online parenting social support networking group for mothers and soon to be mothers. With over 26,000 members the group is aimed at sharing topics, ideas, issues, and challenges surrounding parenting, motherhood, business, relationships, and so on. As a wife and mother of three boys herself, Vivian is a coach and an award-winning inspirational/motivational speaker. How long has Young Moms Forum been in existence and what made you start such forum? Young Moms Forum (YMF) was founded in January 2016 out of my passion to inspire, motivate and educate mothers and soon-to-be mothers on parenting, motherhood, relationships, business, career and other matters of mutual interest. It is a platform whereby women from all works of life come together to share ideas on issues and challenges facing them; provide advice, personal experience and suggestions on how to manage such challenges. The Young Moms Support Foundation (an offshoot of YMF) seeks to support and empower less privileged mothers and children in the society, especially in Africa. How do you manage the forum to ensure unity among members and that the purpose of the forum is maintained? YMF has rules and regulations guiding the members. Any member that goes against the ground rules will be sanctioned. Depending on the severity of the indiscretion, they may be blocked from the group. This means that they will no longer have access to the group’s discussions and articles. With an MBA, one would expect you to grab the next high paid job in the industry. Why choose to be a motivational speaker? I have already done those “high paying” jobs both in Nigeria and the United Kingdom (including stints in the oil and gas industry and appointment in the public sector) but none has given me as much satisfaction as I derive from bringing succor to young mothers and mothers-to-be. Therefore, the driver for my opting to do what I am doing now is the passion in inspiring and motivating young mothers rather than pecuniary benefits. [bctt tweet=”Vivian Sonny-Nsirim has worked high paying jobs but opted for inspiring young mothers” username=”SheLeadsAfrica”] You have stayed in both UK and Nigeria, how would you compare the way women support each other in the different societies? Women all over the world are the same and experience similar challenges. However, the difference lies in the level of education and literacy obtainable in each clime. The level of literacy among women in the UK is alleged to be higher than that of Nigeria reducing such bottlenecks as superstition, myths, unwholesome traditional practices, discrimination and the rest. This makes it easier for women to trust and support one another easier than they do in Nigeria. What are some of the mantras you live by? I believe that, if you try and fail, try again, if you want to change the world, empower a girl-child and, with God all things are possible. [bctt tweet=”Vivian Sonny-Nsirim: If you want to change the world, empower a girl-child ” username=”SheLeadsAfrica”] What is your take on being a stay-at-home mum versus a working mum? Which do you think is the better option? It depends on each woman’s peculiar circumstances and agreement with her partner. The underpinning focus should be on her family’s harmony. In your opinion, what are the four major keys to a long lasting marriage? My four keys to a long lasting marraige will be; effective communication, faithfulness, respect and forgiveness. Tell us two things on your bucket list. We want to build Young Moms Academy in at least 5 African countries where we can empower young mothers through skills acquisition. Secondly, we plan to embark on an enlightenment program to refresh young moms’ knowledge on how to run their homes better. We intend to accomplish these, especially the former, between the next two to five years. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Essie Bartels: I immerse myself wherever I am
[bctt tweet=” l told myself l was going to give 100% of my vision into the brand. Nothing was going to be half-baked – Essie Bartels” username=”SheLeadsAfrica”] Spices and sauces are what turn insipid ingredients into gourmet food. We all love food, well at least l do and there is nothing disappointing in the life of a foodie like being served a dry meal that’s meant to be succulent. Yes, it’s all about the food and for food, it’s all about the bursts of flavor. Ghanaian #MotherlandMogul Essie Bartels knows the art of fine cookery and through her kitchen experiments, EssieSpice was established. Essie was born in Accra to a family of 9, she went to school in the central part of Ghana and moved to the USA at age 18. She has traveled to over 26 countries, lived on three continents and schooled in those three. Essie Bartels learnt how to cook from her mother and grandmother from when she was 8 years old. How did you turn your love for spices into a business? It was thanks to a lot of encouragement and support from family and friends. The plan was to continue working in corporate America and rising up the ranks and I was doing that. EssieSpice was a side gig. But with all the support, I kept going and when I lost my job, I decided to give EssieSpice a chance. What were some of your disappointments? There have been so many. Being disappointed by partners, investors, the government, writers who say they’ll publish your story, running out of funds, disappointments from ingredient producers. The list goes on. What has been the most successful strategy of marketing your spices? I think what has worked for me so far is my foundation. When I started out, I told myself I will give 100% of my vision into the brand. Nothing was going to be half-baked. I spent a substantial amount of money on research, on my labels, on my ingredients, on telling my story, and my overall branding. I think people identify with that and they understand how much I put in. They understand how that translates into the passion and love I have for EssieSpice. What is your favourite spice from your product range? I actually wish I had a favorite out of the 4 so I could answer everyone who interviews me but I really don’t. Anyone who’s tried the sauces will tell you how different they are. With products so different, it’s hard to pick one since they can be used for the same things but also completely varied and different applications. [bctt tweet=”I immerse myself wherever I am – Essie Bartels founder of @EssieSpice” username=”SheLeadsAfrica”] How do you generate new ideas? I travel. I immerse myself wherever I am. Whether I’m back home researching new spices or in another country. I ask a lot of questions. I then come home and experiment. Some of the ideas come out of disasters of experiments as well. Which cuisine most inspires your spices? African and Asian cuisines. They are my favorite. What are your responsibilities as the owner of EssieSpice? Currently, I don’t have staff. Most of my workers are contract workers or outsourced. Once in a while, I have help from friends and family so ultimately I have all the responsibilities at EssieSpice. From sourcing ingredients to packaging to production to deliveries to demos to accounting to social media…you name it. But that will be changing soon. [bctt tweet=”Most of @EssieSpice’s workers are contract workers or outsourced” username=”SheLeadsAfrica”] Did the birth of EssieSpice cause any lifestyle changes? How? I can create my schedule now. That wasn’t the case before when I worked in corporate. I had to go with someone else’s schedule for my life. I also had to learn to budget a lot more and to be more organized with finance and schedules. Also knowing that once I create the product, it’s not about me anymore but the consumer. That brings a whole new perspective. Describe a kitchen disaster I remember I went to a market and I was told there was no power. So I needed to run to a Home Depot and get a generator to power our fryers and grills. But the generator could only power one thing at a time. It was an extremely hectic and difficult day but we pulled through. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Nkem Offonabo: I visualize the woman I want to become
[bctt tweet=”Creating beautiful & functional spaces come easy for Nkem Offonabo founder of HomeWorth Interiors” username=”SheLeadsAfrica”] Nkem Offonabo is a seasoned banker, youth empowerment advocate, humanitarian, content manager and ultimately an entrepreneur who believes that passion can thrive into a great business. She is passionate about décor, personal development and wealth creation. With an innate love for aesthetics, creating beautiful and functional spaces comes so easy for Nkem. This was the drive for starting her company HomeWorth Interiors, a business she gradually is turning to an empire. She hopes to have a home gallery filled with all things luxury living, fashion accessories and collection of arts. Nkem Offonabo is making the world more beautiful one room at a time. Please tell us about your company and how it all began HomeWorth Interiors Concept Limited is a registered company that specializes in Interior Design, Furniture and Furnishing. Our unique product assortment ranges from custom-made furniture, upholstery, window and floor treatment, lighting, soft furnishings to exquisite bedding ensemble. We also offer bespoke home improvement advisory services to meet the needs of our clients. It was born out of an innate passion to create beautiful and functional spaces that reflect individual taste and style. Over the years, this passion has thrived into a business and was later incorporated in 2016. We recently launched HomeWorth Cleaners to the already existing business line, commercial cleaning services for both residential and corporate organizations. [bctt tweet=”Nkem Offonabo: I believe that one’s home or office space is a reflection of their personality & lifestyle” username=”SheLeadsAfrica”] How do you ensure you deliver excellent service to customers? I relate with my customers on a personal ground. I believe that one’s home or office space is a reflection of their personality and lifestyle. For us, design or business consultation starts with a preliminary meeting with the client, to understand their design preferences, through the life of each project. They’re carried along to ensure that our collective ideas are translated into the final outcome. What’s your source of inspiration for your designs? It most times feels innate but I get inspiration from places and spaces, colors and patterns. A pattern in a fabric shop could spark an inspiration for a design. I am constantly saving images online and in magazines for color and design inspiration. For most minimalist projects, the client and I come up with an idea from personal choices which will be developed to a final outcome. [bctt tweet=”HomeWorth Interiors aims to work on job and wealth creation for Nigerians and African beyond” username=”SheLeadsAfrica”] You run a multi-service company, what other services are you likely to add on in the nearest future? We want to be a full-fledged home services provider. We plan in addition to home decor and cleaning services, to include home moving services where we help people moving houses to carefully transport their items or belongings to their new homes or offices. Our long-term strategy is to establish a factory, where home furnishing accessories and related products (like bedding, mattresses, etc) will be manufactured locally in Nigeria. This is working in line with the Federal Government local content mandate which will help in job and wealth creation for Nigerians and Africa beyond. What is your golden rule in business? You win. I win. We all win. Can you tell us more about your CSR initiative, Energizing Lives Foundation? Energizing Lives Foundation for the less privileged is a non-profit organization focused on youth between the ages of 12 to 25 years old. It empowers youth with the mission of raising global influencers through an academic, capacity building and community based projects. Our three major platforms are: Project Decorate, Project Save2School, Project Acquire. In June, 2016, we partnered with Heritage Home Orphanage, Ikota, Lagos for our flagship project tagged “Project Decorate”. We decorated the living room of the orphanage home, to create a conducive ambience for recreation and learning. We intend to replicate this project in more orphanage homes and schools as part of our community-based projects. Our next project is centered on academic empowerment of the young adults. We intend to partner with another orphanage home(s) to sponsor some orphaned youths through school (from secondary to tertiary institution), provide them with job opportunities or skill acquisition, and monitor their progress until they are well able to contribute and positively impact the society. We are looking to partner with The Living Fountain orphanage, Oniru, Lagos on this project. It is a combination of two of our platforms, Project Save2School and Project Acquire. We have more details on this on our Facebook page. How will a typical day with Nkem be like? I start each day with some quiet time with God, a review of my daily to-do’s and a lot of multitasking between my day job and my hustles; engaging clients, organizing the vendors to ensure delivery of design projects and writing on my blog crownmusings. What is your favorite piece of house furniture? My all-time favorite piece of home furniture would be a mirror. Besides being a tool of admiration, a mirror acts as a reflective tool to question and evaluate oneself. In my mirror, I see the reflection of a woman crafted in the image of God, beautiful in His eyes and visualize the woman I want to become. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Kokonut Stylist: African fashion is simply magic!
[bctt tweet=”I wanted to create something that was unique to me as a Swazi woman @KokonutStylist ” username=”SheLeadsAfrica”] Kokonut Stylist aka Nomalungelo Koko Shabangu has always been passionate about clothing. She uses Swazi traditional material and transforms it into elegant ensembles. She is a passionate and creative being with an aim of creating a lasting fashion legacy that will outlive her. Nomalungelo’s understanding of fashion came with discovering Coco Chanel, whom she thinks is the greatest fashion icon to have walked this earth. She is inspired by Chanel in her fashion journey and believes that she is the reincarnation of Coco Chanel. Why did you choose to turn Swazi traditional attire into trending fashion items that can be worn on a daily basis? The lihiya (Swazi traditional cloth) inspiration came as a result of contemporary fashion trends. As women, we are going back to our roots; rocking natural hair, wearing traditional wear as a fashion statement, etc. I remember vividly wanting to create something that was unique to me being a Swazi woman, something that had never been done before. That was how we created our Atibuye Emasisweni range of Swazi-inspired accessories that later inspired the use of lihiya in the clothing we make. Atibuye Emasisweni means what’s ours should return to us. [bctt tweet=”As women, we are going back to our roots wearing traditional wear as a fashion statement” username=”SheLeadsAfrica”] Why did you choose a career path in fashion? I think fashion chose me and it continues to choose me every day. I am a qualified IT Business Analyst, complete with a Master’s Degree in IT and I have a full-time job in IT. Fashion has been a part of my life for as long as I can remember. Starting my business was merely an organic thing, I was already blogging about fashion, styling people and organizing tailors for people long before I opened the business last year January. I was born to create beautiful fashion pieces. What is the state of fashion in Swaziland and how would you like to see it grow? Swazi fashion is exciting and we are culturally a vividly colorful nation. The exciting thing about Swazi Fashion right now is how the contemporary fashion is embracing our heritage. There’s a beautiful unorganized movement where everywhere you go, you see people beautifully dressed with hints of lihiya and this is even more overstated at weddings; it is a really beautiful thing to witness. [bctt tweet=”@KokonutStylist is a qualified IT Business Analyst with a full-time job” username=”SheLeadsAfrica”] Which designers have you collaborated with and why was it memorable? So far none because Kokonut Stylist has only been in formal business for a year this month. However, I will only be collaborating with a skilled designer from SA who does the best men’s suits now in 2017. I am excited about this collaboration because it widens Kokonut Stylist’s portfolio. We will start doing men’s apparel this year. What has been the highlight of your career thus far? It was being selected by Africa Fashion Reception to represent Swaziland in Ethiopia and Paris and having our first ever runway show at the African Union headquarters in Addis Ababa. It was so surreal and thinking about it still feels like I was perhaps dreaming. I had never walked down a runway before and I still remember how gratified I was to do that as a designer. It felt like life was affirming to me that I belonged on the runway, with models wearing my designs. [bctt tweet=”Life was affirming to me that I belonged on the runway @KokonutStylist ” username=”SheLeadsAfrica”] What advice would you like to give to young people who would like to turn their passion into a business? Be bold…VERY BOLD and empower yourself with all the skills you need to turn your passion into a profitable business. Never conform, except when it’s conforming to who you truly are as a creative person. Do you think that designers are given enough training to turn their passion into a business? I believe that as a designer, you have to find out for yourself how you can be the best in a way that best speaks to you…there is no generic solution for everyone and no one will give you training for free. Learn from only the best, teach yourself to aspire to greatness and you have to constantly want to better yourself. In terms of turning your passion into a business, we are all just winging it until we find what truly works for us and capitalize on that. Does anyone ever truly know what to do for sure? I doubt it. Art and culture form a big part of our identity as Africans, do you think it is given the value it deserves? The saddest thing about our art and culture as Africans is that it is truly given value after it’s been exploited overseas. For example, Louis Vuitton did a line on entirely African Inspired artifacts (they called it the Sahara Collection) and it has Massai Blankets, the famous Khonzekhaya bag print and it was like people were seeing for the first time. An American beauty parlor will package our clay and blog about its “ancient beauty benefits” when we have been using red clay on our faces for years! We don’t see how valuable our art and culture is until it’s sold to us and that is sad. However, even with that being the fact, it’s beautiful to observe that African creatives (fashion, contemporary, graphic designers, etc) are now largely going inwardly (back to our roots) for inspiration. [bctt tweet=”We don’t see how valuable our art & culture is until it’s sold to us @KokonutStylist ” username=”SheLeadsAfrica”] What do you think sets African fashion from the rest of the world? There is no place as beautiful, diverse and wondrous as Africa and this translates even to our fashion, Africa is, simply put, magic! If you’d like to share your story with She Leads Africa,