Facebook Live with Edleen B. Elba: Steps to landing your dream job (June 30)
Year after year, companies, and recruiters change their job eligibility requirements, expecting job seekers to acquire some certain skills – first class degree or not. Whether you’re a fresh graduate trying to jumpstart your career, or an oldie in the job market looking for better opportunities, we have one question for you. Are you fully prepared for your next interaction with a recruiter? To help you get started, we’re bringing you this Facebook Live session with Human Resources expert Edleen B. Elba, on Friday, 30th June. She’ll be sharing some insights on job search and how young professionals can land their dream job. Edleen owns and manages JobSearch, a human resources management company based in Sierra Leone, which provides recruitment, skills development, and human resources advisory services to clients of all sizes and within all sectors. [bctt tweet=”Looking for a job? Learn the do’s and don’ts for job seekers from @JobSearchsl -(June 30)” username=”SheLeadsAfrica”] Register below to gain access to this opportunity. Some of the topics we’ll cover How and where to find a job What employers really look for in applicants Principles to remember: The do’s and don’ts for job seekers Top 7 career fields in demand Case study: Persistence and determination Facebook Live Details: Date: Friday, June 30th, 2017 Time: Freetown 2pm // Lagos 3pm // Joburg 4pm Place: facebook.com/sheleadsafrica/ Watch here: https://www.facebook.com/sheleadsafrica/videos/1904771329746178/ About Edleen Edleen B. Elba is the founder of JobSearch, and a Chartered Human Resources Analyst, with almost a decade of Senior management experience within the private and public sectors She started her career in 2003 with KPMG, working in the Advisory departments in Sierra Leone and Ghana. In 2005, she created the Human Resources & Risk Management departments at KPMG and managed both for 3 years. Over the years, she has acquired skills which include financial management, strategic human resource management, strategic risk management, presentation, software applications, team leadership, time management, effective communication, assertiveness, negotiation, and analytics. Edleen is also the Chairman of the MEPS Trust Well Woman Clinic fundraising committee and a member of Heaven Homes’ fundraising committee. She is passionate about skills development and women’s empowerment.
Facebook Live with Ink Eze: How I grew AsoEbiBella to one million followers(June 21)
Whatever it is you do, or services you provide, you need social media and digital marketing to grow and boost your business. If you’re thinking you can only reach young people on social media, you’re wrong. Even our yummy mummies and daddies are online ready to patronize you and your product. This is 2017, there’s no time for dulling. Its about time you master the tools and strategies of online marketing, to enable you reach your target audience. As part of our Boost Your Business digital marketing training series, we are bringing you a Facebook Live session on Wednesday June 21st with Ink Eze. Ink is the founder and brains behind the famous African fashion online community, AsoEbiBella.com . She’ll be sharing with us some of the tools she’s used to grow the AsoEbiBella platform, and get over 1 million followers on Instagram. [bctt tweet=”Ask Ink any questions about how to grow your audience with social media. Facebook Live( June 20)” username=”SheLeadsAfrica”] Register below to get the exclusive link to join this session Some of the topics we’ll cover Best practices to generate brand awareness and reach your target audience How you can leverage Facebook, Instagram and other social and digital platforms to market your business. Key digital marketing lessons Ink has learned since founding AsoEbiBella Must-know social media and digital marketing techniques and tools to drive traffic and generate revenue Facebook Live Details: Date: Wednesday June 21st 2017 Time: 2pm Lagos// 3pm Johannesburg// 4pm Nairobi Where: facebook.com/sheleadsafrica/ Watch here: https://www.facebook.com/sheleadsafrica/videos/1900264340196877/ About Ink Ink Eze is the Founder of AsoEbiBella.com, a platform for sharing African traditional styles. She became BellaNaija Weddings editor in 2013, and Assistant Editor of BellaNaija, heading the lifestyle section – style, beauty and living until January 2017. In her early years, she was head girl of her secondary school. Ink attended the prestigious United World College of the Adriatic, then studied modern culture and media at the Ivy League Brown University. Under her leadership, BN Weddings gained international prominence and became Africa’s foremost wedding media brand with millions of followers across several platforms and coverage on BuzzFeed, BBC & more. She’s conceived of BBN Wonderland, Nigeria’s top bridal event since 2015 with Baileys Nigeria. Now she spends her time on AsoEbiBella and sharing her insights with the world. For more Ink, join her on @Ink.Eze | @AsoEbiBella
Webinar with Aisha Addo: How to start a non-profit organization (Jun 20)
Aisha Addo is the founder of Power to Girls Foundation, an organization that helps girls identify their true purpose and calling. Join us for a webinar with her on June. 20th, as she shares with us some of her tips on social entrepreneurship. Entrepreneurship isn’t just one thing. You can be an entrepreneur in a small business, startup, large company etc. But if you’re interested in making the world a better place, you’re on your way to becoming a social entrepreneur. You need to ask yourself – What type entrepreneur do I want to become? Aisha Addo is a social entrepreneur, who has dedicated her life to empowering women and young girls with her initiative – Power To Girls Foundation. She offers them the mentorship, guidance and the resources they need to achieve their dreams and excel. Join us for a 45-minute webinar with Aisha Addo on Tuesday, June 20th, 2017. We’ll be discussing what it takes to become a social entrepreneur, and starting a non-profit organization. Register below to get the exclusive link to the webinar. [bctt tweet=”Join @AishaAfua for a webinar on Tue June 20th to learn how to start a non-profit organization” username=”SheLeadsAfrica”] Some of the topics we’ll cover: Starting a non-profit organization Risk taking in social entrepreneurship Having confidence in your idea How to live your most authentic life doing what you love. Webinar Details: Date: Tuesday, June 20th Time: 11am Toronto / 3pm Accra / 4pm Lagos Watch here: About Aisha Addo Aisha Addo is a graduate in Business Administration Accounting, but her true passion and dedication lies in ensuring girls around the world are provided with the guidance and resources that’ll help them to reach their full potential. Aisha founded Power To Girls Foundation, a non-profit organization to offer young girls the mentors and role models that were absent during her own youth. She is a recipient of the Young Black and Gifted Award for Community Service, was named a Black Diversity Group Role Model and One of 100 Black Women to Watch in Canada, and also among the 150 Black Women making history in Toronto. Her latest initiative is DriveHER, the ride-sharing service for women by women.
Facebook Live with Kike-Lola: Becoming your own boss (Jun 5)
The moment you realize you dread going to work three out of five days a week or you develop a passion for something bigger than your salary, you know you’re on the highway to becoming a boss. Following your passion and becoming an entrepreneur can be a significant lifestyle change especially when you’re scared of getting cash trapped. Alright, you’re giving us the side-eye and asking – “How do I pursue my passion when the bills are piling up”? No need to worry, the real boss herself has answers for you. Sign up for a Facebook Live session with business coach and founder of My Boss Is Me – Kike-Lola Odusanya. On Monday, 5th June she will be talking to us about ways to becoming your own boss. Kike-Lola is on a mission to help women around the world see their deepest desires and dreams come to fruition through what she calls “the gift of entrepreneurship.” Sign up below to get Kike-Lola’s 7 Steps To Quitting Your Job Like a Boss for FREE. Register below to have access to this opportunity. Some of the topics we’ll cover Why you should be your own boss Things to do and think about before quitting your Job 7 steps to quitting your job like a boss Maximizing financial security and money issues Facebook Live Details: Date: Monday June 5th 2017 Time: 12pm Toronto // 5pm Lagos // 6pm Joburg Place: facebook.com/sheleadsafrica/ Watch the video: https://www.facebook.com/sheleadsafrica/videos/1892996607590317/ Get the guide [ninja_forms id=131] About Kike-Lola Kike-Lola is the founder of My Boss Is Me, a virtual and personal development firm. She is a “serial entrepreneur”, author, speaker and a network marketing industry professional best known for a straight-shooting and result-driven approach to business and life. Born and raised in Toronto, Kike-Lola believes entrepreneurial experience encompasses life skills that all women should develop as a way to reach their fullest potential. That’s why she refers to the entrepreneurial experience as the ultimate life skill. She realizes business ownership is not for everyone, but Odusanya believes all women can benefit by exploring the mindset, talents, and knowledge of successful entrepreneurs and take control of their lives, proudly declaring, “My Boss Is Me.”
Instagram Q & A with Peace Hyde: Fighting against the odds (May 30)
Day after day, African women keep breaking boundaries and creating an impact in their respective professions. Who says you can’t do the same? Sometimes we might encounter a hitch during our journey, but as Motherland Moguls, we have to keep fighting against all odds and let people know that we’ve got this! Award winning presenter and TV host Peace Hyde is contributing to the narrative of growing female power on the African continent. Through her work, she encourages young African women to be bold and break barriers to achieve their set goals. Join us on Instagram for a Q & A session with Peace Hyde on Tuesday 30th May. Peace will be sharing her entrepreneurial journey with us, and answering all your questions about fighting against the odds. [bctt tweet=”Join @Peac_hy for an Instagram Q & A on May 30 to discuss fighting against the odds” username=”SheLeadsAfrica”] We will be giving away a FREE cheat sheet with Peace Hyde’s top 10 lessons for everyone fighting against the odds. Register below to get your copy. Instagram Q & A Details: Date: Tuesday May 30th 2017 Time: 1pm Lagos// 2pm Joburg// 3pm Nairobi Where: https://www.instagram.com/sheleadsafrica/ About Peace Peace Hyde is the Forbes West Africa Correspondent. She is most widely known for her role as host of the flagship Forbes Africa TV show, “My Worst Day with Peace Hyde”. Some of the guests on the show to date included Africa’s richest man, Aliko Dangote and second richest woman in Africa, Folorunsho Alakija and many more. Peace is scheduled to launch a new show “Against the Odds” which will feature appearances from prolific African women who are recognised for their accomplishments in business or career.
Boost your business with Morin Oluwole: How to market your business on Instagram (May 23)
Now that Instagram has over 300 million daily active users, true Motherland Moguls are leveraging on this huge market to boost their businesses. Social media is the new marketplace for anything, and Instagram is taking the lead, become the most popular platform. So why are you not selling on Instagram? As part of our Boost Your Business digital marketing training series, we are bringing you a Facebook Live session on Tuesday May 23rd with Morin Oluwole. Morin will be showing us how luxury brands sell their products on Facebook and Instagram and how you can do the same for your products. Morin is now Head of luxury at Facebook, and was formerly Chief of Staff to the VP, Global Marketing Solutions at Facebook where she developed business strategies for global brand partners. Register below to get the exclusive link to join this session Some of the topics we’ll cover How you can leverage Facebook and Instagram to get clients Key digital marketing lessons learned while working with global luxury brands Best practices of selling fashion on Instagram and Facebook Social and digital strategies to market online Facebook Live Details: Date: Tuesday May 23rd 2017 Time: 3pm Lagos// 4pm Paris// 5pm Nairobi Where: facebook.com/sheleadsafrica/ Watch video here: https://www.facebook.com/sheleadsafrica/videos/1887518318138146/ About Morin Morin Oluwole is an expert in positioning brands on social media. With more than 10 years of experience at Facebook, she knows what works and how to best maximize it. Morin holds a BA and MA from Stanford University in Human Biology and Sociology and an MA in Management from Columbia University. She was a Bill Gates Millennium Scholar and received the Dean’s award for academic excellence – both for 5 consecutive years. Morin who has lived on three continents and currently resides in Paris, has been featured in the New York Times, Black Enterprise, Movelifestyle.com, and Alder Social Media Report. She speaks four languages (English, Yoruba, Spanish, and French).
How to use media platforms to grow your business
[bctt tweet=”Build your public presence and reach new customers with these tips” username=”SheLeadsAfrica”] Public relations can be used to protect, enhance or build reputations through the media. The world of business is characterised by fierce competition. In order to win new customers and retain the existing ones, companies not only have to distinguish themselves from the competition but must also create and maintain a positive public image which helps create a strong relationship with the customers and in turn increases the sales. How to build your public presence All you have to do is let others know you exist and that you are an expert source of information or advice about your industry. Being regarded as an industry expert can do wonders for your business. These six steps will be useful; Start by making sure you know everything you can about your business, product, and industry. Talk to as many groups as possible such as with public speaking engagements. Do it free of charge, of course, and keep it fun, interesting and timely. Contact industry trade publications and volunteer to write articles, columns or opinion pieces. Offer seminars or demonstrations related to your business. For example, a travel agency may recommend the best and safest destinations for the Christmas holidays. Host or appear as a regular guest or contributor to a local radio or TV talk show. Capitalise in well-run platforms such as Facebook, Twitter, and Instagram where you can post about your current specials, discounts and new products around the clock. Preparing media or press kits Effective publicists have great relationships with many different journalists in many different industries. Keep ready-made kits at hand for the media. Your kit could include executive profiles, quick facts about your organization, such as its company history, photographs, detailed product descriptions; even samples and business cards. How to prepare a pitch to the media for publication If you’d like media platforms to cover the work the work you do, you’ll need to first pitch to the media. These steps should come in handy. Write your positioning statement. This sums up in a few sentences what makes your business different from the competition and what your Unique selling point (USP) is. List your objectives. What do you hope to achieve for your company through the publicity plan you put into action? List your top five goals in order of priority and be specific and set timelines. Identify your target customers. Are they male or female? What age range? What are their lifestyles, incomes and buying habits? Where do they live? Identify your target media. List the newspapers and TV and radio programs in your area that would be appropriate outlets. Make a complete list of the media you want to target, then call them and ask whom you should contact regarding your area of business. Develop story angles. Keeping in mind the media you’re approaching, make a list of story ideas you can pitch to them. Develop story angles you would want to read about or see on TV. Brainstorm ideas for example, if you own a clothing store, one angle could be to donate clothes to the local women’s shelter. Make the pitch. Put your thoughts on paper, and send them to the reporter in a “pitch letter.” Make the letter short and include your contact details so the reporter can contact you. Following up is the key to securing coverage. Wait a few days then follow up your pitch letter with a telephone call. Always be courteous when speaking to journalists bearing in mind that they are busy individuals. Send a thank you note to the reporter after the publication of your story.
Webinar with Jacqueline Nassimbwa: Becoming a leader in the health sector (May 25)
Jacqueline Nassimbwa is a public health specialist and project manager who is extremely passionate about advancing sexual and reproductive health rights in Uganda. Join us for a webinar with her on May 25th as she shares with us how she’s moved up the ladder to a leadership position in the health sector. When you think of a career in health, what comes to mind? If it’s an image of doctors, nurses, or community health workers, you’re not alone! But it turns out we need more than medical professionals to improve and save lives. There is a need for finance experts, design gurus, communications bosses, IT whizzes, and more. [bctt tweet=”Join this webinar with @ghcorps alumni on Thur. May 25 and learn to become a leader ” username=”SheLeadsAfrica”] Before you count yourself out of the running for a job in the health sector, join us for a webinar on Thursday May 25th with Jacqueline Nassimbwa. She is an alumni of Global Health Corps and is #SLAYing without white coats or stethoscopes. Learn how Jacqueline built her career around her passion and get inspiration and advice for your own journey! Register below to get the exclusive link to the webinar. Some of the topics we’ll cover Building a career in the health sector Developing your unique leadership style Integrating leadership with professional development Webinar Details: Date: Thursday May 25th 2017 Time: 8am NYC // 1pm Lagos // 3pm Kampala Watch here: About Jacqueline Jacqueline Nassimbwa is skilled in scientific writing, research, project management, and quality improvement. She currently leads research efforts for advocacy teams focused on sexual and reproductive health issues at the Center for Health, Human Rights, and Development in Kampala. As a 2011-2012, Global Health Corps fellow at the Elizabeth Glaser Pediatric AIDS Foundation, she assessed government structures in the delivery of maternal and child health (MCH) services and designed interventions to integrate HIV and MCH services. Combining her expertise in technology with her passion for improving maternal and child health (MCH), Jacqueline designed a cloud system to improve data quality and service delivery in clinics. Jacqueline holds an BSc in Food Science and Technology from Makerere University, and an MSc in International Health from Charite Institute of Tropical Medicine, Berlin; University College, London; and Karolinska Institute, Stockholm.
Facebook Live with Adepeju Jaiyeoba: Finding a purpose and choosing a career path (May. 19)
Have you been asked many times what you want to be, or do with your life, and every time, your answer has been different, or you stutter? When it comes to deciding on what career to face, some people get it right the first time, while others find themselves twirling and spinning, until they find a rhythm. Join us for a Facebook Live session on Friday 19th May, with Adepeju Jaiyeoba – White House Emerging Global Entrepreneur and Founder of Mother’s Delivery Kit and Brown Button Foundation. She’ll be talking extensively about finding your purpose and choosing a career path. Adepeju will be answering individual questions during the Facebook Live, so register below and ask your questions. [bctt tweet=”Join @pjlalah to discuss finding your purpose and choosing a career path on Facebook Live (19 May)” username=”SheLeadsAfrica”] Some of the topics we’ll cover Life after university: Your next steps 7 ways to finding your purpose Making the right professional and career decisions Facebook Live Details: Date: Friday 19th May 2017 Time: 1pm Lagos// 2pm Joburg// 3pm Nairobi Where: facebook.com/sheleadsafrica/ Watch video here: https://www.facebook.com/sheleadsafrica/videos/1885847208305257/ About Adepeju Adepeju Jaiyeoba is the Founder of ‘ Mother’s Delivery Kit ’ social venture which provides ultra affordable sterile supplies for women to use at childbirth while also increasing access to quality healthcare services, as well as Brown Button Foundation, an NGO which trains traditional birth attendants that takes more than 55% of child delivery in Nigeria. Although she’s a graduate of Law, she has a strong background experience in global health with the United Nations Foundation and background knowledge in Business from the University of Texas, Austin USA. Adepeju is a White House Emerging Global Entrepreneur honoured by President Barack Obama, and has been mentioned in the 2017 100 Most inspiring Women in Nigeria, She Leads Africa’s top 10 female entrepreneur for Diaspora Demo day, 2017 ONE African Champion, 2015 YNaija top 10 most influential Nigerians under 40 (Advocacy), and an acknowledged Global Change Leader by the Coady International Institute, Canada.
Chellie Clarkson-Brown: Designing for women of color and overcoming the #icebergsyndrome
[bctt tweet=”Chellie Clarkson-Brown wants to make African-inspired apparel an everyday staple in Western Europe” via=”no”] No one ever tells you about the amount of work that goes on underneath the surface of the water- #icebergsyndrome… but keep keeping on and eventually the tip of your iceberg will emerge. Enter entrepreneur Chellie Clarkson-Brown the Founder and Creative Director of Afro Couture Designs LDN, a fashion brand focusing on sizes and designs for women of colour. With SLA contributor Neo Cheda, Chellie shares her entrepreneurship journey and what has pushed to her to success. Tell us about you and how Afro Couture Designs come about? I studied Pattern Cutting and Tailoring at London College of Fashion but left this to work within the retail industry. Well, it wasn’t for me so I returned to university at University College of the Arts. My time there was traumatic, to say the least. I was often denied the opportunity to express myself based on what I felt represented me. Everything I designed in reflection of my African heritage and life experiences, was, in my opinion, belittled and rubbished. I lost so much confidence in my abilities and myself, that I became depressed. To add insult to injury, I wasn’t even able to get any real retail therapy without having to break the bank. Come on now, we all know that the only way to make a girl feel good about herself in circumstances like these, is a good old shopping trip. The only items I could get on the high street were ill fitting for my body shape. As almost any woman of colour will know, it may fit everywhere else, but it “sho’ ain’t gone fit” around your hips, rear and thighs. Or you would go up or down a size to alleviate the problem above and guess what, it would fit everywhere else, but not your waist #BlackGirlIssues. So I did some extensive market research in order to collate a sizing criteria for women, particularly focusing on women of colour, as our primary target market. This has allowed us at Afro Couture Designs to create a more inclusive sizing range which is a better reflection of the modern day woman. Most importantly, it incorporates the proportions of women of colour too. As part of our initiative, we are committed to being environmentally friendly by being as sustainable as we are practical. Tell us about your vision for Western European Demographics. At Afro Couture Designs LDN, we design and create on trend contemporary African-inspired apparel and products and our intention is to make these products an everyday design staple within the Western European demographic. Our products are not intended to exclude or to be divisive, rather our products are primarily intended to celebrate and embrace all things African and showcase the beauty within the continent and how it can compliment European fashion trends. We use high end design techniques, pattern cutting, and production techniques and source the highest quality fabrics. At Afro Couture Designs LDN, we fuse and mix together an eclectic range of fabrics from the both the Western European and African Hemispheres to bring you our AfroEurocentric collections. The collections within these ranges are African inspired with a contemporary twist and are intended for those who not only think outside of the box but actually go one step further and throw it away altogether. Afro Couture Designs LDN, provides a multi-faceted design and production service from fashion, products, and interior design to delivering fashion workshops and property development. Afro Couture Designs LDN’s business objective, is to be the one-stop shop or boutique for all your design requirements. Akin to the likes of the Selfridges of London or Macy’s of New York- for all things Afrocentric. What accomplishments are you most proud of? Getting it all together again from being homeless after my home was repossessed and I lost my job. The struggle was harder as I was a single mother at the time. But all things are possible through God. “Everything is possible for one who believes” Mark 9:23. #Ifyoucanconceiveit- #youcanachiveit What challenges have you faced that are unique to your business? Trying to blend Afrocentric influences harmoniously with the Eurocentric to create the AfroEurocentric brand. Additionally, trying to secure financial support for such a new concept with the intention of making the brand available to the mass market. [bctt tweet=”Afro Couture Designs aims to give exposure to established & emerging African artisans” username=”SheLeadsAfrica”] Which 3 African women that inspire you and why? My Grandmother, the late great Madam Margaret Ntiamoah For her determination, her tenacity and most importantly how resourceful she was. I remember growing up in Ghana during the coup d’état of 1979. Food was rationed and money was tight. There were so many of us living in one room and my Nana, would create gourmet dishes for all of us from one tin of baked beans, or even crack 2 eggs in a spinach stew and manage to make that stretch around 6-8 of us, with some left over for the next day. On the days we had money for coal, in the morning before school, Nana would set the coals in the coal pot (which I’d fan) to make the morning porridge, the smouldering coals would then be put into a cast iron, hence the name, to iron our uniforms. After that, the hot cast iron would then be dipped into the cold bucket of water to warm it up for our morning baths. Talk about resourceful! She got up at the crack of dawn every morning well into her later years to go set up her market stall at Mokola market without fail. Her work ethic has stuck with me till this day. God rest her beautiful soul. Ghanaian designer, Christie Brown For being self-taught and still managing to make it into the mainstream fashion world. I’m inspired by her style and the fact that she has slowly over the years managed to place herself