Positioning Your Brand Strategy for The Nigerian Market
Brand strategy is the process of positioning your brand in the mind of your target market. The goal of every brand should be to be top of mind in their customers’ heads – that is whenever a customer thinks of your product, your brand should be the first name that pops in their head. For […]
Budding entrepreneur: Here’s why you need a Lawyer in Your Corner
Naivety and misplaced trust have seen many individuals lose money and opportunities they have worked for in business. Doing business with a friend can contribute to its success as there are cohesion and team spirit at work. However, delve into a little research and you will realize that many have also been swindled by friends […]
Toyin Umesiri: Many people do not think much of Africa, but we can prove them wrong
Toyin Umesiri is an entrepreneur and the convener for the Trade with Africa Business Summit. In 2017, she made the big leap from corporate America into full-time entrepreneurship to focus on increasing trade between U.S. and Africa. After over a decade of working in corporate America, at Fortune 1 & Fortune 150 companies. She is […]
Evita Joseph Asare: Being a mechanical engineer gave me the confidence to start a makeup business
[bctt tweet=”The story of Evita Joseph Beauty Store begins with the story of Evita a mechanical engineer” via=”no”] Having received two awards as a pacesetter in online retailing of makeup products, the Evita Joseph Beauty Store continues to gain recognition in the Ghanaian beauty industry. The story of the brand begins with the story of […]
Webinar with Aisha Addo: How to start a non-profit organization (Jun 20)
Aisha Addo is the founder of Power to Girls Foundation, an organization that helps girls identify their true purpose and calling. Join us for a webinar with her on June. 20th, as she shares with us some of her tips on social entrepreneurship. Entrepreneurship isn’t just one thing. You can be an entrepreneur in a small business, […]
Osayi Emokpae Lasisi: I desire freedom and confidence for young moms
[bctt tweet=”MoneyMaking Mommies creates online courses to help moms get comfortable with technology” username=”SheLeadsAfrica”] Osayi Emokpae Lasisi is the self-proclaimed queen of helping you get attention and make money online. She is the convener of the MoneyMaking Transition Online Conference and host of the MoneyMaking at Home podcast, where she interviews experts from all over […]
Why your ‘I Can’ is more important than your IQ
[bctt tweet=”You can have a high IQ and EQ but still fail to create tangible results without this skill” username=”SheLeadsAfrica”] In the journey of entrepreneurship, it’s important that you walk with three necessary companions. They are your Intelligence Quotient (IQ), Emotional Intelligence Quotient (EQ), and the skill of I Can. IQ, which is a measure […]