Clothing etiquette 101
[bctt tweet=”Wearing something really great for the wrong occasion can totally take away your style” username=”SheLeadsAfrica”] Clothing etiquette is defined as ‘knowing what is appropriate to wear for particular occasions’. In other words, what you wear is defined by the entertainment. For example: Black is the standard colour to a funeral, as opposed to a bright yellow or pink. Lighter colours are worn to weddings, and seldom black (unless specified) —although it seems to be in trend at the moment. Bright colours and short items are not worn in court. No matter how great you look, when looked at in isolation, wearing something really great for the wrong occasion can totally take away your elegance and style. Fear not, with styling, you can dress certain items up or down to fit the entertainment or occasion. Let’s take jeans for example, as these are nearly worn by everyone, every day. So naturally, one often has to wear them appropriately as they transition through the day and various activities. Let’s look at a Saturday for example, where one may run most of their errands, have a coffee date and end the day with a fun and social evening. We’ll use boyfriend jeans in this scenario. Errands Comfort is key when you’re running errands, as one needs to move around easily. So something easy to wear and comfortable is required. These boyfriend jeans could be styled with a loose T-Shirt, hat or cap, some sneakers and perhaps a scarf and sunglasses for a bit of flair. Sneakers give the look a relaxed, practical and comfortable feel; they are for running around. A scarf and hat add some personality to the outfit. Here’s our look below: Coffee date Now for that coffee date later on, the same jeans could easily be taken from my morning errands to a meeting, by adding some sandals and styling the hair a bit. One could throw on a blazer/jacket to add a smart and sophisticated element to the look. Evening look With that coffee date/meeting done and dusted, this look could easily be translated into an evening look. This would be achieved with adding some glamorous heels, a smart top, some bold jewellery and a stylish hair-style. Here’ the look below; With that said, none of this is set in stone. You can easily run errands in any of the looks above, or go out in the morning look, if it were to a pub where you need not really dress up. One can style outfits as they wish, by playing around with clothes, colours, textures, statement pieces, as long as they fit the occasion and make one feel great. With that said, stay stylish and rock on!
Maajoa Yeboah: I basically started with a Facebook page, a mobile phone camera and my passion
[bctt tweet=”Making accessories gives you the flexibility to still have a full time job @Maajoa_Yeboah” username=”SheLeadsAfrica”] Maajoa Yeboah makes accessories, mentors girls and is one of 30 young achievers in Ghana. Her passion and determination have paved the way as she initially wanted to work in a bank. Maajoa started her brand Asabea Ayisi while still in school, the initiative has since grown to include other projects such as the One Girl One Skill foundation. Through her work, Maajoa Yeboah ensures that she’s giving back to the community and helping other girls become financially independent. Tell us about the steps that lead to launching Asabe Ayisi. I started Asabea Ayisi whilst still a student in the tertiary institute. I basically started with a Facebook page, a mobile phone camera and my passion. Before commercializing the accessories, I was making them for myself and a few friends and family members. This was up until I started getting amazing feedback for the pieces I was creating. So I thought why not start a fashion business? This was however a great battle for myself and my family because I was an studying Accounting with dreams of being a banker like my father. My family equally had these dreams for me, I had started studying business in high school. Eventually my passion won! I built a fashion accessories brand as an accounting student with no knowledge of fashion trends and the fashion business in general. Yet, I made a conscious decision to learn all I needed to learn. Even though I made a huge load of mistakes, eventually I built a fashion accessories brand through hard work and lots of passion. Why did you decide to start the One Girl One Skill Foundation? A few years after I started Asabea Ayisi, I decided to take up a charity project. On the occasion of my birthday, I went into an orphanage and taught young girls how to make basic accessories like hair accessories, earnings and simple necklaces for themselves. I also wanted to mentor these girls. After one successful project in 2015, I started getting training requests from basic schools, churches and some community members who wanted their young girls to learn accessory-making skills. So I started One Girl One Skill foundation to reach out, train and mentor young girls on how to make accessories and also to instil in the them the relevance of following one’s passion. One Girl One Skill has since 2015 trained and mentored over 500 young girls in the eastern, western and greater Accra, as well as the central regions of Ghana. I still receive a great number of requests daily. I am hoping to organize training projects in other regions in the country and hopefully go beyond the boarders of Ghana. [bctt tweet=” @Maajoa_Yeboah has a track record of serving as a mentor to young people” username=”SheLeadsAfrica”] How did you come to be listed as part of 30 young achievers in Ghana? Why do you think you made that list? I believe my passion, hard work and commitment landed me the honour to be listed as part of 30 young achievers in Ghana. A total of thirty individuals were honoured in the categories of business and leadership, society and education, creative arts, healthcare and food, and technology and media. 2016 marked the third consecutive year of the report. It was the first time ever that an equal number of male and female achievers made the honour list. More than half of these achievers were entrepreneurs like myself. The achievers are selected by a rigorous consultative methodology that ensures honourees have actually achieved something that will be considered outstanding among peers. They also have to have demonstrated potential for greater future impact and I believe I qualified for the spot! Tell us about being selected for the US Global Leadership Coalition’s Entrepreneurial Challenge. The Global Leadership Coalition entrepreneurship challenge was open to young people from across Ghana. Business proposals were sought in the areas of agriculture, sustainable energy, climate change, education, health, and cultural industries. Some 25 budding entrepreneurs were invited to attend a four-day leadership and entrepreneurship boot camp held in Accra in June 2016. At the end, 15 entrepreneurs were selected to participate in a four-month virtual internship run by the Global Leadership Coalition. Over the course of the internship, the entrepreneurs were monitored by carefully selected mentors including myself. We were given the task of monitoring progress over a 3-month period. My role as the youth ambassador was to help each of these participants develop their leadership and entrepreneurship skills. My selection for this role was as a result of hard work and a great track record of serving as a mentor to many young people. As a mentor and a judge, how do you think mentors should effectively manage their mentees? As a mentor, I believe it is your role to help your mentee set realistic expectations. Also, if you know you will be unavailable because of business or personal travel, let them know. Encourage communication and participation and help the mentee create a solid plan of action. Help your mentee set up a system to measure their own achievements. A mentor should also be truthful in evaluations, but also tactful. Also, engage in your own learning while you are mentoring, collaborate on projects, ask questions and experiment. Share your ideas, give advice and be a resource for new ideas. A mentor should also be very much reliable because the more consistent you are, the more you will be trusted. It is also very essential for you as a mentor to stay positive; recognize the work the mentee has done and the progress made. Finally, offer feedback without criticizing. These I believe, will go a long way to help effectively manage mentees. How are you giving girls a chance to earn multiple streams of income? Teaching young girls how to make basic accessories like hair accessories, earrings, necklaces etc isn’t only imparting them a workable
Kendibone Sapepa: Barbara McKenzie started off with me making garments for myself
[bctt tweet=”@Kendibone_S I wanted my brand @_BMcKenzie__ to be a brand with purpose ” username=”SheLeadsAfrica”] Imagine starting out making clothes for yourself and then moving on to make a business out of it due to popular demand. That’s the story behind Barbara McKenzie, a clothing brand, styling service and consulting service based in Joburg. Barbar McKenzie is run by Kendibone Sapepa, a fashion enthusiast who wants to provide customers with classic fashion-forward clothing. You may have read some of her writing right here on SLA where Kendi schools us on different careers in fashion. Read on to find out how Kendibone Sapepa, a Marketing Management graduate is growing her brand and what she has to say about New Year resolutions for businesses. Tell us about your journey to starting Barbara McKenzie clothing. Barbara McKenzie started off with me making garments for myself. When people took an interest in what I was making, I decided to create a business out of it. You established Barbara McKenzie in 2013, how has your brand grown? Has it exceeded your exceptions? It has grown to become what I had wanted from its inception and much more! From just making clothes at home for fun, I’ve dressed admirable women and it continues to grow. [bctt tweet=”Kendibone Sapepa: Barbara McKenzie’s target market is women who emanate elegance & femininity” username=”SheLeadsAfrica”] You have a degree in Marketing Management, do you use what you’ve learned in university in running Barbara McKenzie? If so, how? Every single day. Brands need to be marketed, other wise, how would people know that Barbara McKenzie exists? Activities vary between advertising, collaborations, to anything you can think of, as well as the strategic side of it which the public sometimes does not see. 10% of your profits go towards helping a girl-child, can you tell us more about this initiative? It is a new initiative that I’ve just started. I often come across many stories about how girls cannot go to school and I’ve decided to do something about it. 10% of Barbara McKenzie profits will go to an organisation that helps young girls in need, or directly to these young girls. This of course does not exclude those who cannot afford school fees, and with FeesMustFall —we will help where we can. I wanted my brand to be a brand with purpose, so if people are buying clothes to look good, let them also feel good as well by knowing that when they buy from Barbara McKenzie, a young child is helped as well. Tell us about your consulting service, it sounds quite unique to bring clients on to be part of the design process. How did you come up with this idea? Have there been any particular difficulties implementing it? It is not really unique, as many designers offer this service to all clients. It was not really a matter of coming up with it, but rather clients who wanted a specific looking garments. Difficulties vary, from clients wanting garments that do not compliment my brand, to changing their designs half-way through production, but at the end of the day customers’ happiness matters most. What/who would you say captures the Barbara McKenzie style? The brand’s target market is women of all ages who are feminine and prefer classic style with a modern element in their clothing. Women who emanate effortless elegance and femininity. [bctt tweet=”Kendibone Sapepa went on a mini-mission to find out more fashion-related careers” username=”SheLeadsAfrica”] From your articles on SLA, you seem passionate about different careers in fashion, how did this come about? A couple of months ago, a young lady in grade 10 came to me to somewhat “job-shadow” me as her school does on an annual basis. When we spoke I learned that her parents, like most, wanted her to follow a career in science. They thought a career in science ensures a comfortable and secure life, but as one can see today, this is not how it goes. I’ve seen many a picture of people with degrees, standing at robots asking for jobs. So I went on a mini-mission to find out more about these fashion related careers to better inform these young people about what they entail. I mean with employment in RSA at its worst, why not follow what you like anyway, and also encourage entrepreneurship? What will be your New Year resolutions for Barbara McKenzie? I’m not sure if a entity can have New Year Resolutions, but I personally don’t. One need not wait till January of each year to start doing something, one just starts. Why wait for the next year to start doing something, when you can do it sooner? [bctt tweet=”@Kendibone_S – One need not wait till January of each year to start doing something” username=”SheLeadsAfrica”] I’ve started the help-a-girl-child initiative at the end of this year, I don’t think waiting until the beginning of 2017 would be any better, just so I can say that I have a “New Year Resolution”. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Rose Mutsau: I believed in myself enough to make my own perfume
[bctt tweet=”@Summer__Rose – All I ever wanted was to make women feel beautiful” username=”SheLeadsAfrica”] Rose Mutsau is a nurse, a nutritionist and runs an online shop. But perhaps what she’s really known for is her personal brand, Summer Rose. Summer Rose is also part of the name of a fragrance Rose has created. Belle by Summer Rose is a perfume that the streets are saying smells like a million bucks and lasts the whole day. We’re tempted to add perfume-making to our growing list of unusual business ideas. Think about it, how many scents created by African women do you know? Read on to learn how Rose Mutsua found her way to creating her own fragrance line. Please briefly tell us who Summer Rose is. If you don’t mind me asking, is it your real name? My name is Rose Mutsau but most people that know me via social media know me as Summer Rose. Summer Rose is my brand name and my social media handle. I was born in Gutu, Zimbabwe and I grew up in Glenview area 8 Harare. I also lived in Gwanda for a couple of years, then Gweru before I moved to the UK in 2002. You have ventured in one of the most difficult fashion businesses and produced your own fragrance line, what inspired you? My business inspiration is definitely my mother. She was always selling something at any given time, what a woman! God rest her soul. I have always had love for fragrance and over the years I have spent a lot of money on high end perfumes such as Tom Ford, Dior, Jo Malone etc, they are a few of my favourites. When a business opportunity presented itself to me, the first thing that came to my mind was perfume. I knew that it was not going to be easy. At that point, I did not have a clue on how to make perfume let alone convince buyers that it was a worthy product to spend their money on. I believed in myself and that I could turn this dream into reality, so I started working on it straight away. My aim was to produce a fragrance just as good in quality as the high-end fragrances but a lot more affordable so that women from all walks of life could afford it. I think I have managed to accomplish that. How long did it take for you to discover the final scent of Belle? It was a longer process than I anticipated. I had to change the mix three times before I was happy with it. I wanted to release a product that I would be happy to use on myself before I expect other people to love it. All in all it took about six months to approve the final scent. I noticed that your clientele all love Belle and have been gushing over it, how does that make you feel? Are you going to offer a different scent as yet? It makes me so happy, you have no idea! I believed in myself enough to make the perfume and I totally loved the scent. Yet, I was not sure how people would receive it. The feedback has been so amazing. Most of my customers send me pictures of them holding their Belle boxes and it makes me so happy. The name Belle simply means “beautiful woman”. All I ever wanted was to make women feel beautiful and boost their confidence and I have managed to do that through this beautiful fragrance. As for what’s coming next, just watch this space… [bctt tweet=”Rose Mutsau: Business is actually at an all time high during this period” username=”SheLeadsAfrica”] Besides producing your own perfume line what other business are you into? I have an online shop where I sell the perfume and clothing items. I’m working on revamping the website soon. I’m also a rep for a nutritious weight loss programme which has helped me and many women reach their weight loss goals. In addition to that, I am a mental health nurse by profession, a role I’m very passionate about. We are in the festive month and about to close up on 2016, is this a slow time for your business? Business is actually at an all time high during this period. Many people are buying the perfume as Christmas presents for their family and friends. There’s no better time for business than right now. Describe your fashion sense in three words. Also, what’s one 2016 fashion item you will take with you in 2017. My fashion sense is trendy, adventurous and elegant. One fashion item I will take with me into 2017 God willing is none other than my Belle By SummerRose. It goes everywhere with me, my little bottle of heaven. [bctt tweet=”@Summer__Rose – Believe in yourself first before you expect anyone else to believe in you” username=”SheLeadsAfrica”] Any words of encouragement to aspiring business women out there? Dream big and work hard to turn your dreams into reality. Believe in yourself first before you expect anyone else to believe in you. In your journey, there will be many obstacles but never give up. Let that drive you to push even harder until you reach your goals. Don’t be too proud to ask for help, you’ll be amazed how helpful people are if only you ask. Above all pray. Never under estimate the power of prayer. Compliments of the season to you all. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Tsholofelo Dikobe: I grew up knowing I had a special relationship with clothes
[bctt tweet=”@thekhoi_fro does any and everything pertaining fashion, the world of fashion is her oyster” username=”SheLeadsAfrica”] In SLA contributor Kendi Sapepa’s last article the stylist profession was explored. What would be better than to follow up with an actual stylist? Botswana’s Tsholo Dikobe has put her country on the map through her artistic and creative nature. Tsholo has recently been nominated for the Abryanz Style and Fashion Award, in the ‘Best Dressed Celebrity’ category. Kendi recently had a chat with the renowned stylist, award-winning fashion writer, and curator Hello, Tsholo, please tell our readers a little more about yourself? I’m from Botswana and on the Voice On Fashion column in The Voice Newspaper, I give an overall forecast of the world of fashion. Furthermore, together with my partner, Gaone Mothibi, we feature established and upcoming local talent from in and around Botswana, and also around Africa and the world. How did you get into styling? Growing up, when words failed me, I spoke fluent volumes with my clothes. I grew up knowing that I had a special relationship with clothes because I wore them quite differently and uniquely all the time. When it was civic day at school, I was always the centre of attention! Fast forward to my early university days, I started dancing and working with some of Botswana’s top musicians and artists. My love for dancing required great costumes on stage, and looking the part. I was always invested in how we’d execute our looks on stage and how the final presentation will be received by the masses. This is how my styling career started. You call yourself a Fashion Artist, please tell us a little more about that title. I do any and everything pertaining fashion. I believe the world of fashion is my oyster. Also, I document and report about the world of fashion for the biggest and followed fashion column in Botswana, The Voice On Fashion. I blog about my fashion experiences and life at The Khoi-fro. In addition, I style renowned musicians and public figures in Botswana. I direct shoots for advertorials and more! Hence the term fashion artist. It’s a million fashion things in one. Please explain to us what your job entails? How does it works? What are the day to day activities etc? The world of fashion is an exciting yet disrupting pursuit. It’s exciting in the sense that no day is the same. You get to experience networking with great people and icons in the field and learn so much. Moreover, styling people is a great joy. From being responsible for how a person looks at themselves after you have styled them —the feeling is always great. The visible inner dialogue change that you get to experience with a client is a fulfilling feeling. From a technical aspect, I organise photos shoots, co-ordinate shoot outfits and develop a creative communication. Moreover, I develop a fashion trend report or fashion calendar for upcoming fashion seasons. You get to be responsible for deciding the creative influence and direction of a trend/product. There’s also supervising the work of photographers, models, clients, for a high end fashion editorial. Would you say that your field is fairly easy to get into? It is, but what you need far beyond anything else is passion and dedication. [bctt tweet=”Tsholofelo Dikobe: The world of fashion is an exciting, no day is the same. ” username=”SheLeadsAfrica”] Are there other avenues someone could take with your experience? The world of fashion has many fields. There is the business side of fashion which involves fashion entrepreneurship and management. For the business-minded people, one can get into retailing, buying or merchandising. You have to know your area of interest and act accordingly. Often, some companies will encourage lesser known people and newcomers to work for free, however offer experience and exposure, what is your take on this? I believe there is an entry level to any career or profession. But the entry level should come with a monetary incentive. An entry level does not mean exposure. Exposure in my books just means it is unpaid work, which is daylight robbery. What would your advice be to people who are looking to get into styling? Learn and know the history of your craft. Identify a gap and creatively close it. Where can people see your work? You can follow me and my work on Instagram, and with my partner Gaone Mothibi. I’m also on Twitter and Facebook. Want to see women you know featured on SLA? Tell us what amazing things women are doing in your communities here.
Chiedza Mahere: Social media is the cornerstone of entrepreneurship
“Downtown Harare evokes people’s emotions”, says fashion blogger and rising #MotherlandMogul Chiedza Mahere. Chiedza is the woman behind Diary of a Smurf Dinkie. Despite the fact that she started blogging without a solid plan, Chiedza is the Zimbabwean International Women’s Award (ZIWA) Blogger of the Year 2016. It’s no secret that at SLA, we love Beyoncé but Chiedza Mahere’s actual person is Solange. Believe it or not, Solange inspired Chiedza to start her blog and establish her brand. Diary of a Smurf Dinkie is a thrifter’s heaven, through the blog Chiedza reveals the (affordable!) fashion gems that can be found in Harare, Zimbabwe. Using social media, Chiedza has expanded her website to include a store and is now making moves to become a stylist. And guess what’s also really cool? Chiedza works for/with her boyfriend! Of course, she shared tips from her experience below. Tell me about yourself and what you love… I am Chiedza Mahere, I am 26. I love fashion, clothes, I love shopping and I love to see people happy. Clothes reflect what a person’s feeling on that day. On a gloomy day you’ll see me wearing all black. Then on a happy day you’ll see me wearing all sorts of colours because it evokes my emotions. It happens lots, it’s just that people hardly notice what’s really going on. Clothes were made for feeling. Tell us about what inspired your blog You know Solange Knowles? That’s my actual person! After listening to her first album 5 years back, I introduced her to everyone I knew. They’d ask, “Who is she and what’s she all about? Oh, Beyoncé’s sister!” She was never just Solange. I felt a deep connection to Solange not only because I loved her music and had a passion for fashion just like her but because I could relate. I was always Tari’s sister, so I understood exactly how she must have felt. Everyone had been telling me to start a blog but I just wasn’t ready. I didn’t feel comfortable, I was a size 16 then, much bigger than I am now. I didn’t like the idea of having something made just for me because I couldn’t fit in the sizes the clothes came in. It wasn’t until I listened to Solange’s second album that I thought, she really is growing. People were starting to identify her as an individual and not just as Beyoncé’s sister anymore. She was breaking the mould and I wanted the same thing. It was time for my blog. During a discussion with Zash, my boyfriend, he told me different clothes reminded him of the city, —downtown to be exact. Downtown Harare evokes people’s emotions, it makes them think their parents would have worn jeans like this; their grandmother probably would have worn a dress just like this and been in this exact place. So I decided I’d mix designer pieces like a Haus of Stone dress with thrifted shoes or a thrifted belt. We did our first photo-shoot in the city, I had no idea it would be that big, everyone loved it. I decided that Diary of Smurf Dinkie is only going to be in the city, it doesn’t matter which city just downtown. I can’t wait to do a shoot in downtown Cape Town. People neglect the downtown part of their cities, Zash and I want to show that downtown a beautiful place. [bctt tweet=”@smurfdinkie believes downtown Harare evokes people’s emotions, even in fashion” username=”SheLeadsAfrica”] What is does blogging mean to you? Blogging’s like a little magazine you can draw inspiration from but you don’t have to buy because it’s online. Blogging helps me express who I am, how down to earth I am and how I want to inspire women to be confident in their own skin. I don’t do the typical upper class look, I like old school clothes because I want you to feel like you aren’t pressured to be something you’re not or wear something that you can’t afford especially because we are young. My blog shows that you can go to Mbare, Avondale Flea Market and get a top for 50c and a dress for $5. My blog lets you know about the joys of thrifting, what’s hot at the moment and about what people are working on so that you discover local fashion designers in Zimbabwe and support them. How did you fall in love with thrifting? During our time in Botswana, my mom and I went to the mall one day, I didn’t feel like going into Mr. Price so I went straight into the second hand store next door. As I walked into the store, I saw a real pretty dress, similar to one I had when I was 6. This dress was orange and had daisies on it, my mom used to call me Daisy because she said the daisy was almost like the sun. My name “Chiedza” which means light, represented the sunshine I brought into her life. The dress was only 10pula, I was 11 years old at the time and and I fell in love with thrifting then. When we moved back to Zimbabwe, my mom’s friend asked me if I wanted to tag along, she was going to Mbare. I didn’t know what that was because I hadn’t grown up here, she told me it was a ‘musika’, a market where they sold everything from building material to clothes, I was so excited. We got there and I went punk, I was so excited to find a pair of original Calvin Klein jeans. You get all these cool things that no one else is going to be wearing. [bctt tweet=”Through Diary of a Smurf Dinkie, Chiedza Mahere highlights Zimbabwean fashion designers ” username=”SheLeadsAfrica”] So your love for thrifting yielded a blog and you recently won a Zimbabwean International Women’s Award (ZIWA) for Blogger of the year. How does that make you feel and why do you think you won? I don’t
Twitter Chat with Tania Omotayo: You, Your 9-5, Your Side Hustle & Your Brand (Dec. 8)
Balancing your day job and your side side hustle is never easy. It’s even harder when your 9-5 is with a budding company in the entertainment industry and your side hustle is a modeling career, among other things. Top that all off with aspirations to start your own company and build your personal brand and you’ve got one busy schedule. How do you keep track of it all and how do you get the skills to do so many separate things? Join us Thursday Dec. 8th for a twitter chat with the one and only Tania Omotayo. She is making a name for herself across the entertainment, marketing and modeling world and she is about to reveal some news about a fashion business she has been working on for a year. Don’t just wait and watch! Learn from this Motherland Mogul that is moving and shaking across the Nigerian sector and beyond. Follow She Leads Africa on twitter and use the hashtag #SLAChats to ask your questions and participate in the discussion. Topics that we’ll cover: Breaking into the entertainment or fashion industry What does it mean to be a Creative Analyst How to start your own business in entertainment, marketing, or fashion Staying on top of everything Twitter chat details Date: Thursday Dec. 8, 2016 Time: 7am NYC // 1pm Lagos // 3pm Nairobi Location: Follow She Leads Africa on twitter and use the hashtag #SLAChats Help us spread the word: [bctt tweet=”Join @SheLeadsAfrica & @TaniaOmotayo for #SLAChats on Thurs Dec. 8th at 12pm GMT. ” via=”no”] About Tania Omotayo Tania Omotayo is a versatile young lady born in Lagos to Austrian and Nigerian parents. From age 14, she studied in the UK and America, and graduated from the Art Institute of Atlanta with honours in advertising, before returning to Nigeria to start a career in Brand Management. She has over 4 years’ experience working in branding and media companies that have managed and worked with some of Nigeria’s biggest profile entertainers and corporate clients including MTN, Pepsi, and Nigerian Breweries. She also runs her own company, a branding and digital marketing consultancy for small and medium size enterprises. She is passionate about midwifing the growth of brands. Tania’s formal career as a model started in 2014 when she was the face of a leading Nigerian fashion house Jewel By Lisa’s ‘Print Party’ campaign for online retailer Fashpa. In 2015, Tania became the face of fashion designer Maju’s ‘Rinnovo’ collection. In 2016 she became the face of Last Shot recovery drink as well as the face of Nigeria’s prestigious designer eyewear storehouse ‘House of Lunnettes’. In the same year, she made her debut on the runway, closing for bespoke designer Mai Atafo at the Lagos Fashion and Design Week.
Dede Reelia Kouevi: It’s okay not to have it all & still make your vision come to life
[bctt tweet=”Dede Reelia Kouevi: I bought a Christmas ornament from a $1 store & turned it into an earring” username=”SheLeadsAfrica”] When your grandparents, mother and aunts are tailors, you’re pretty much guaranteed to be a fashionista. Dede Reelia Kouevi was born in Togo to a fashion-forward family, now she’s made her mark as an accessories designer. Her brand UniqueByReelia features vibrant, colourful jewellery and accessories but Reelia isn’t limiting herself to accessories. In the three years since UniqueByReelia launched, Reelia has showcased her designs in shows such as Black Fashion Week Montréal, Fest Africa 2014, African Fashion Week DC and Ankara Fashion Week Miami. Now she’s trying to host her own show in Italy, the Afro Expo Fashion Week. Reelia is very familiar with the difficulty that comes with getting into shows as a young designer and wants to provide a platform for designers like her. Why start Unique by Reelia? I started UniqueByReelia because I always knew I was going to be a fashion designer. I started showcasing at different fundraisers since I was in high school with clothes my mother used to make me from Togo. I knew that I wanted to move to New York to pursue my dream and find a way toward my goal. When I moved to New York, I was hoping my school will have a few designing classes. But that wasn’t the case! It was just a regular private university. In my sophomore year, I decided to start making accessories. One day, I went to a $1 store, bought a Christmas ornament and turned it into an earring. I wore it around my campus and my friends loved it. That was the beginning of UniqueByReelia. I thought to myself if I can start with accessories and make my way up, in the future I will be able to dress people from head to toes. [bctt tweet=”Dede Reelia Kouevi: I wanted to be ambitious and a go getter, somebody who empowers others” username=”SheLeadsAfrica”] What was the spark that lead you down this path? When I was in high school, I attended modelling and acting classes at John Roberts Power. I wasn’t getting gigs and I met other young dark-skinned African girls who were in the same boat as myself. There are people who are driven to be models and willing to learn, yet they were not given the opportunity to do so. I thought to myself; instead of waiting for other people to give me the opportunity I’ve waiting for, I can create that opportunity for others. I loved the idea of being a designer and helping other young models live their dreams. Since I started UniqueByReelia, I have inspired other girls to find confidence through modelling as well. I’ve worked with all types of models, curvy, skinny, tall, starters, pregnant women, as well as some super models and top models. Tell us about being at the Black Fashion Week in Montreal. How did you get there? The Black Fashion Week in Montreal, was an amazing experience. I’ve been looking up to Adama Paris ever since I started my brand. Adama is ambitious and fashion icon, I felt like that was the woman I wanted to become. I wanted to be ambitious and a go getter, somebody who empowers others. So, when an opportunity presented itself, I did everything to make it happened. I’ve became friends with her on Facebook and Instagram. She posted about the Black Fashion Week event and was looking for designers. I applied, they loved my designs and accepted me in. The show participation fee, the transportation and my accommodation came up to a total of $3000. My school refund checks, my fiancé and my dad helped me go to the Black Fashion Week project. [bctt tweet=”Reelia realized at an early stage that many people don’t really value accessory designers” username=”SheLeadsAfrica”] Do you believe you’re limiting yourself by focusing solely on accessories? No, I am not limiting myself by solely focusing on accessories. I recently launched my clothing line 6 months ago and I’m currently working on my swimwear collection for spring/summer 2017, which am very excited about. I just wanted to push my accessories line to the top. First, because I get to create them myself and I wanted to do something different through my brand. I realized at an early stage that many people don’t value accessories designers the way they value clothing designers. So, I promised myself that I will be the best in order to inspire other accessories designers. Being an accessories designer is not easy, we brainstorm too, we sit down and create stuff. We use our hands more than machine. How can you not value something like that? Sometimes I cry when I bring some of my designs to life. I remember going to shows where I had the privilege to showcase my pieces on my own. At these shows, other accessories designers had to pair their pieces with clothing designers. Don’t get me wrong, pairing up designers is not as bad as it sounds. Still sometimes you just want the stage to yourself, you know. [bctt tweet=”Sometimes Dede Reelia Kouevi cries when she brings her @UniqueByReelia designs to life” username=”SheLeadsAfrica”] We stumbled upon your IndieGoGo page for the Afro Expo Fashion Week Italy. Can you tell us how you first heard of this event? Well, Afro Expo Fashion Week Italy, is my own fashion show. This is a show I’m organizing in Italy. My initial idea was to tour Europe and to do shows like I’ve been doing it here in the States. I wanted to start with Black Fashion Paris. But I thought about it and realized that, with all the experiences that I have already acquired, it was time to do my own show. Then again, most of my friends have had their shows here in the States already. I wanted to do something different, so I decided to bring my fashion week to Italy. The idea is to
Twitter Chat with Tsholofelo Dikobe: Building a multifaceted fashion career (Dec. 1)
There are various ways to get involved in the fashion industry besides fashion design. We recently met a Motherland Mogul who is making waves in the fashion industry via multiple channels. Unable to be branded under just one category of fashion, Motswana Tsholofelo Dikobe, is known as a fashion artist. As a fashion journalist, blogger, curator, stylist and creative consultant, Tsholofelo is fully immersed and respected in the world of fashion. She is currently in the running for Southern Africa’s Most Stylish Female Celebrity. Join us Thursday Dec. 1st for a Twitter chat with Tsholofelo Dikobe. She’ll be sharing with us how she has been able to build her own niche within the fashion world and created a career for herself on her own terms. Follow She Leads Africa on twitter and use the hashtag #SLAChats to ask your questions and participate in the discussion. Topics that we’ll cover: Networking and making connections in the fashion world What it means to be a fashion artist How to become a stylist for A-listers and celebrities Staying unique and wading through the noise Twitter chat details Date: Thursday Dec. 1, 2016 Time: 7am NYC // 1pm Lagos // 3pm Gaborone Location: Follow She Leads Africa on twitter and use the hashtag #SLAChats Help us spread the word: [bctt tweet=”Join @TheKhoi_Fro & @sheleadsafrica for a twitter chat about building a fashion career, Dec. 1 @ 12pm GMT” via=”no”] About Tsholofelo Dikobe Named a fashion trail-blazer you should follow by CNN, Tsholofelo Dikobe is a fashion artist from Botswana. Tsholofelo Dikobe is the co-founder and fashion artistic director of GaTsh Fros, a creative duo that focuses on advocating for creativity and confidence building through fashion. She is widely regarded as a pioneer in fashion, image consultancy and fashion creative direction within Botswana. Tsholofelo works with Botswana fashion enthusiasts on brand positioning to help brand a new Botswana where now the focus is in favour of raiment designs by local Botswana artists. Tsholofelo has worked as fashion stylist alongside one of UK’s top stylists, Arieta Muray, for Gaborone Fashion Week featuring people like Quincy Brown, LaQuan Smith, YaYa Dacosta and Sessille Lopez. She had also appeared in campaigns and her style had been profiled by CNN African Voices, ELLE Magazine, S.A. New African Woman magazine, Marie Claire, AfroElle, Glamour and many others.
Twitter Chat with Taffi Ayodele: Pitching your business to investors
You’ve got the idea for your business down and you’ve even started making sales. You are ready to grow your business, but the funds simply aren’t there. Lack of financing and where to look for it is one of the biggest setbacks for entrepreneurs and access to it can make or break a fledgling business. One solution to the “where to look for investors” problem is pitch competitions and other established programs that – once you get into them – bring the investors to you. Now all you have to do is woo said investors. But how do you go about finding these programs? How do you apply to one? How do you make the most of the opportunity? And how do you ensure your pitch stands out once the investors come around? Join us Thursday Nov. 17th for a Twitter chat with Taffi Ayodele, the co-founder of Thando’s, a fashionable African footwear brand. Thando’s participated in SLA’s 2014 Pitch Competition and were the 3rd place winners. Utilizing skilled African artisans, Thando’s creates comfortable, foldable and beautiful flats for the busy woman. Follow She Leads Africa on twitter and use the hashtag #SLAChats to ask your questions and participate in the discussion. Topics that we’ll cover: How to find out where the investors will be Finding, applying & making the most of pitch competitions & accelerator programs Preparing to pitch to investors Thando’s journey & how they have grown since 2014 Twitter chat details Date: Thursday Nov. 17, 2016 Time: 12pm NYC // 6pm Lagos // 8pm Nairobi Location: Follow She Leads Africa on twitter and use the hashtag #SLAChats Help us spread the word: [bctt tweet=”Join @ThandosShoes for #SLAChats about pitching to investors Nov. 16 at 6pm Lagos time” via=”yes”] About Taffi Ayodele Taffi Ayodele holds an MBA specializing in Global Business and Entrepreneurship and a BA in Economics from NYU. Taffi was recently appointed to the Board of Trustees of New York University and serves on the Global Initiatives and Student Life committees. Prior to Stern, she served as Director of the Office of Executive Initiatives at the New York State Dormitory Authority where she developed Authority-wide diversity programs and initiatives to broaden procurement opportunities and increase utilization of women and minority-owned businesses. Together with her partner, J.G. Ayodele, Taffi founded Thando’s. Their mutual love for Africa, art and each other, inspired them to create an innovative footwear line that facilitates a modern woman’s busy lifestyle while supporting African artists.