Your goals are the key to success in your career or your business. As you get closer to achieving your goals, the chances of truly finding yourself increase immensely because you’re constantly breaking barriers and getting to know who you truly are.
“My goals define who I am!” Ayomiposi isn’t taking chances when it comes to achieving the impossible. She’s the founder of Ideabud and is breaking boundaries in her business.
Who is Ayomiposi Ogunsi?
I’ve lived in Lagos almost all my life till I went to the University Of Ilorin for my tertiary education. Before I started Ideabud, I had worked with two management consulting firms as a research analyst and a team leader for mass monitoring and evaluation. I did this for a while before deciding to start my own business.
I’m really passionate about people’s development as regards their careers and personal growth. I’m also passionate about entrepreneurship and creativity. One thing about me is I get excited about new things. It could even be something old that’s done in a new and refreshing way.
What ignited the spark to start Ideabud?
Deep down, I always wanted to help people bring their ideas to life. No matter how scary or tasking those ideas are. I just enjoy helping people out with whatever it could be. People would always say, “Ayomiposi has the answers!”
After numerous conversations with top executives, colleagues, friends and the likes, I discovered that most people had brilliant ideas but couldn’t bring it to life. They were always stuck at the implementation stage. I saw a void and decided to fill it.
The heart of IDEABUD is passion. Let’s track back a little since I started working with corporate organizations, I had always wanted to see people excel in their respective fields and businesses. Not everyone has the luxury of time to monitor a project from the startup phase until it gains ground and becomes something spectacular. This is where my passion comes in.
What business challenges have you faced and how have those challenges shaped your mindset?
Most businesses that operate in the field of consultation experience a very similar challenge which is getting clients. Without clients, a business cannot operate. You can discuss with clients over and over only for them to change their mind when you think the project is 95% ready to kick off.
Another challenge I’ve faced is how to create content to drive IDEABUD. This might appear like a minor issue but it was a major stumbling block. The thing with consulting is you have to be careful how you project your content to your audience because it tends to become technical rather than relatable.
It got to the point where I needed to take a step back and reevaluate the situation of my business and map out ways I could reach out to people better. It was during this evaluation stage I came across a guide from SheLeadsAfrica’s Facebook page about storytelling. It really helped me in so many ways.
These challenges have helped Ideabud become a business that people can actually relate to. It put us on a path to being the best at what we do.
What have you learned so far from running this business?
I learnt at the early stage that establishing a standard operating procedure goes a really long way. This procedure has served as a guideline for me when dealing with clients, because, before then, I just dealt with clients as the spirit led. It really messed up a whole lot of things for me and the client. So, you should always have a standard operating procedure that helps you identify what needs to be done at specific points in time.