“My Goals Define Who I Am.” Meet Ayomiposi Ogunsi, Founder of Ideabud

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Your goals are the key to success in your career or your business. As you get closer to achieving your goals, the chances of truly finding yourself increase immensely because you’re constantly breaking barriers and getting to know who you truly are. 

“My goals define who I am!” Ayomiposi isn’t taking chances when it comes to achieving the impossible. She’s the founder of Ideabud and is breaking boundaries in her business.


Who is Ayomiposi Ogunsi?

I’ve lived in Lagos almost all my life till I went to the University Of Ilorin for my tertiary education. Before I started Ideabud, I had worked with two management consulting firms as a research analyst and a team leader for mass monitoring and evaluation. I did this for a while before deciding to start my own business

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I’m really passionate about people’s development as regards their careers and personal growth. I’m also passionate about entrepreneurship and creativity. One thing about me is I get excited about new things. It could even be something old that’s done in a new and refreshing way. 

What ignited the spark to start Ideabud?

Deep down, I always wanted to help people bring their ideas to life. No matter how scary or tasking those ideas are. I just enjoy helping people out with whatever it could be. People would always say, “Ayomiposi has the answers!”

After numerous conversations with top executives, colleagues, friends and the likes, I discovered that most people had brilliant ideas but couldn’t bring it to life. They were always stuck at the implementation stage. I saw a void and decided to fill it. 

The heart of IDEABUD is passion. Let’s track back a little since I started working with corporate organizations, I had always wanted to see people excel in their respective fields and businesses. Not everyone has the luxury of time to monitor a project from the startup phase until it gains ground and becomes something spectacular. This is where my passion comes in.

What business challenges have you faced and how have those challenges shaped your mindset?

Most businesses that operate in the field of consultation experience a very similar challenge which is getting clients. Without clients, a business cannot operate. You can discuss with clients over and over only for them to change their mind when you think the project is 95% ready to kick off. 

Another challenge I’ve faced is how to create content to drive IDEABUD. This might appear like a minor issue but it was a major stumbling block. The thing with consulting is you have to be careful how you project your content to your audience because it tends to become technical rather than relatable.

It got to the point where I needed to take a step back and reevaluate the situation of my business and map out ways I could reach out to people better. It was during this evaluation stage I came across a guide from SheLeadsAfrica’s Facebook page about storytelling. It really helped me in so many ways. 

These challenges have helped Ideabud become a business that people can actually relate to. It put us on a path to being the best at what we do. 

What have you learned so far from running this business?

I learnt at the early stage that establishing a standard operating procedure goes a really long way. This procedure has served as a guideline for me when dealing with clients, because, before then, I just dealt with clients as the spirit led. It really messed up a whole lot of things for me and the client. So, you should always have a standard operating procedure that helps you identify what needs to be done at specific points in time.

 

Ayomiposi is a participant in the High Growth Coaching Program 2020. Catch up on her business journey on Instagram and LinkedIn.

“Pay Attention To What You Eat!” Meet Patience Bature, CEO Parkea Ventures

Most times, we can’t really determine what life has in store for us. Some people already know how the next few years of their lives would go but all of that could change with one experience.

Patience is the CEO of Parkea ventures. She’s proud of how she’s been able to juggle life as a mother, wife and business owner. 


Who is Patience Bature?

Watching my mum handle food-related businesses sparked my interest in business which grew as I got more involved. After school, my siblings and I had to assist her at the shop so there wasn’t any room for laziness. You always had to be engaged. So I’d say my childhood was really engaging! There was always something to do. 

Seeing the effects of years and years of hard work on my mum made me stop to think and reevaluate things. It gave me an idea, so I switched my focus towards general well-being and why we need to be intentional about the food we eat.

What ignited the spark to start Parkea ventures?

I needed to find the perfect cereal for my baby who was fast approaching the stage where he had to stop breastfeeding. I tried various products but none was able to keep him satisfied till the next morning. This pushed me to carry out research and I discovered something golden.

I was able to create a formula that had numerous nutrients which were perfect for my baby. After making the switch to this formula, I noticed that he slept better. He didn’t wake up at intervals like he used to. I just had to recommend it to my friends who were also nursing mothers.

Let’s just say it was a long chain of recommendations, my friends recommended me to other mothers and it went on and on until I could no longer produce at home. Even a doctor got to find out about the formula and requested for a batch. That was how the business itself started. 

What business challenges have you faced and how have those challenges shaped your mindset?

My first challenge was moving from producing in my home to producing in an actual factory. It wasn’t easy getting used to that switch at all. Secondly, we had to approach a commercial factory for production and it’s been affecting our profit margin. The more we discover new products from the archer grain, the more the business grows which demands more from us and that could be tasking.

Thirdly, it’s been difficult to get the necessary equipment that would help increase product range. This leads us to the last challenge which has been funding. It hasn’t been easy getting the funds for this business. I can see there’s a potential market for it. I just need to find creative ways to tap into it. 

I’ve been able to learn from all those challenges that it’s okay to fail and experience difficulties because that’s the only way to truly grow. I could work with smallholder farmers to fight the issue of scarcity which would protect me from various market factors. Giving up is not an option.

What have you learned so far from running this business?

Entrepreneurship is war but the customer is key. This means that everything should always revolve around your customers. This has helped me develop patience. I fully understand that life is filled with challenges and we just have to keep striving till we’re able to achieve all our set goals. 

How have you been able to balance life as a mother, a wife and a business owner 

It’s not been a very easy ride. The funny thing is I’ve always been into business. Till this day, I’ve never worked as a staff for anyone and I intend to keep it that way. The best part about this is I married a man who really understands my goals. He’s very supportive so it’s easy for me to handle all of these without any hassles. 

 

Patience is a participant in the High Growth Coaching Program 2020. Catch up on her business journey on Facebook.

Be Consistent About Your Growth- Kutama Peanut Founder, Mary Asanga

Mary Asanga juggles being a full-time student of biochemistry at the University of Uyo and running a business with grace and grit. “I started my business to make ends meet but along the line, I wanted to make my business distinct. I wanted to serve a purpose,” she says.

Once Mary was set on what she wanted to do, she decided to be intentional- “When I started, I wasn’t business savvy. I didn’t know the basics but I wanted to learn. There was this drive to be better and that drive gave me the desire to apply for many opportunities.”

In this piece, Mary shares her business story and valuable insights from her experience as a business owner and full-time student. 

Why did you choose to sell peanuts?

I got a Nature Valley snack bar as a gift from a friend and it was really nice. So I went to the supermarket to find something similar that is locally produced and there was hardly any. It was just imported peanut snacks or regular peanuts.

That inspired me to do something. So, I began researching peanut snacks and how they can be used to support the diet plans of diabetic people. I noticed that this particular group of consumers are often ignored by the food and beverage industry.

What does Kutama mean?

Kutama means, “when you see, you will love.

How do you juggle being a full-time student and a business owner?

When I started, I ensured to move productions to weekends, I would source for raw materials during the weekdays after lectures. This way production was less tedious.

On weekends, my team and I would block off a time to produce and then on Mondays, we distribute to schools, staff quarters, student hostels, stalls and some locations in Lagos. We managed this model up until 2019. Once my course load reduced and I had more time, we increased production by 50% and our customer base also grew.

What are some lessons you have learned from running a business?

  1. Fight your fear- One of the problems I had when I started my business was fear. There was this fear that, “Oh, it is just peanut snacks. What is so special about peanuts that other people cannot do?”  At some point though, I realised that I had to fight the fear. There are still times when I doubt myself and when I fall into that trap, I look at where I am compared to when I started and it gives me hope.

  2. Be consistent about your growth- Never stop looking for opportunities that will further your growth. Regardless of what your business is, so far, if you are providing a solution that people need, you should not hold back from seeking avenues to be better. There are so many lessons to learn from experienced business owners who have gone before you. They can give you insights so that you don’t step on the same land mines that they did. It also gives you an opportunity to network. When you are hungry for personal growth, you get to learn more, broaden your horizon and realise that your business has the ability to create more impact than you ever imagined.

  3. Do your research- Study your customer. It is very important to research your potential customer. Don’t assume that you know what they want. Research on how you can serve them better with your product and your business practices.

Follow Mary Asanga to keep up with her journey and you can buy delicious peanut snacks from the unstoppable Kutama brand via Instagram or Twitter.

5 Work-Life Balance Tips For New Entrepreneurs

You know that popular quote that says that the first year of business for any entrepreneur particularly a solopreneur is usually the hardest? Well, nothing can be further from the truth.

What they also didn’t tell you is that in that first year, in order to get things rolling, you might lose yourself to your business. This also includes but is not limited to your family, friends, network and social life.

Depending on your perspective, this might seem like an investment in the long run. After all, the first five years are the most pivotal point of any business. After that, it’s supposed to get easier.

But does that mean you have to wait until your business has fully taken off to get your life and have a semblance of work-life balance?I think not.

Here are five simple work-life balance tips that I have found works for new entrepreneurs.

Separate your business from your personal life.

This might seem like a walk in the park but believe me, it is easier said than done. In a bid to be always available, accessible and offer excellent customer service, the thin line between your business and your personal life might be blurred.

So, it is key to separate them. This can be as simple as getting a different phone/WhatsApp number for your business. This way, you’re not tempted to respond to messages that are not urgent outside work hours.

Determine your work hours.

As much we live on the internet, it can be tough for internet-enabled businesses to switch off for the day but it’s important for work-life balance.

Entrepreneurs are known to work around the clock but by determining your work hours you are giving your business structure and leaving out time for yourself and your life.

Make plans ahead

It’s one thing for you as an entrepreneur to not have a social life, it’s another thing entirely to not make plans outside your business.

The great thing about making plans ahead and following through with your family and friends is that you’re completely distracted and not tempted to work. No matter how little it might seem initially, it means that out of your super busy schedule, you are making time for your loved ones and that is one of the keys to a balanced life.

So, draw up a special calendar and slot in some dates and fun activities for the next three months. This gives your friends enough time ahead to prevent a clash of schedules.

(SLA TIP: Google Calendar is your plug)

Observe public holidays

As an entrepreneur, it’s so easy to become a workaholic. But as much as strong work ethics are admirable, it’s important to know when to take a break to re-energize and avoid burning out.

One of the most simple ways you can achieve this especially when you don’t have the luxury of taking vacations yet is by observing public holidays.

Turn off your work phone and emails. If possible, stay off social media and cultivate a habit of resting.

Learn how to rest

Everyone has their definition of rest but one thing is certain, it does not involve work. One of the key things I learned over the Christmas holidays is the ability to sit down and do absolutely nothing.

As difficult as it was initially particularly for someone that has worked all year, by the time I got into the state of inactivity and idleness, it was refreshing to truly rest.

Try it and see!

As a compliment, you can also find passive non-work related activities (such as listening to audiobooks) to pass the time.


Got some advice for new business owners and entrepreneurs? Share your advice with us here.