“Pay Attention To What You Eat!” Meet Patience Bature, CEO Parkea Ventures

Most times, we can’t really determine what life has in store for us. Some people already know how the next few years of their lives would go but all of that could change with one experience.

Patience is the CEO of Parkea ventures. She’s proud of how she’s been able to juggle life as a mother, wife and business owner. 


Who is Patience Bature?

Watching my mum handle food-related businesses sparked my interest in business which grew as I got more involved. After school, my siblings and I had to assist her at the shop so there wasn’t any room for laziness. You always had to be engaged. So I’d say my childhood was really engaging! There was always something to do. 

Seeing the effects of years and years of hard work on my mum made me stop to think and reevaluate things. It gave me an idea, so I switched my focus towards general well-being and why we need to be intentional about the food we eat.

What ignited the spark to start Parkea ventures?

I needed to find the perfect cereal for my baby who was fast approaching the stage where he had to stop breastfeeding. I tried various products but none was able to keep him satisfied till the next morning. This pushed me to carry out research and I discovered something golden.

I was able to create a formula that had numerous nutrients which were perfect for my baby. After making the switch to this formula, I noticed that he slept better. He didn’t wake up at intervals like he used to. I just had to recommend it to my friends who were also nursing mothers.

Let’s just say it was a long chain of recommendations, my friends recommended me to other mothers and it went on and on until I could no longer produce at home. Even a doctor got to find out about the formula and requested for a batch. That was how the business itself started. 

What business challenges have you faced and how have those challenges shaped your mindset?

My first challenge was moving from producing in my home to producing in an actual factory. It wasn’t easy getting used to that switch at all. Secondly, we had to approach a commercial factory for production and it’s been affecting our profit margin. The more we discover new products from the archer grain, the more the business grows which demands more from us and that could be tasking.

Thirdly, it’s been difficult to get the necessary equipment that would help increase product range. This leads us to the last challenge which has been funding. It hasn’t been easy getting the funds for this business. I can see there’s a potential market for it. I just need to find creative ways to tap into it. 

I’ve been able to learn from all those challenges that it’s okay to fail and experience difficulties because that’s the only way to truly grow. I could work with smallholder farmers to fight the issue of scarcity which would protect me from various market factors. Giving up is not an option.

What have you learned so far from running this business?

Entrepreneurship is war but the customer is key. This means that everything should always revolve around your customers. This has helped me develop patience. I fully understand that life is filled with challenges and we just have to keep striving till we’re able to achieve all our set goals. 

How have you been able to balance life as a mother, a wife and a business owner 

It’s not been a very easy ride. The funny thing is I’ve always been into business. Till this day, I’ve never worked as a staff for anyone and I intend to keep it that way. The best part about this is I married a man who really understands my goals. He’s very supportive so it’s easy for me to handle all of these without any hassles. 

 

Patience is a participant in the High Growth Coaching Program 2020. Catch up on her business journey on Facebook.

About She Leads Africa

She Leads Africa is a community for smart and ambitious young African women. Our goal is to become the #1 digital destination for young women looking to build successful careers and businesses.

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