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How to Create a Slaying Social Media Strategy

Social media has become the next big thing. One can’t deny the relevance of social media marketing in driving website traffic, creating brand awareness and generating leads.  Statistics show around 90 percent of adults aged 18-29 are on social media. Most people mention social media as their preferred source of communication with businesses. After reading […]

Facebook Live with Kike-Lola: Becoming your own boss (Jun 5)

The moment you realize you dread going to work three out of five days a week or you develop a passion for something bigger than your salary, you know you’re on the highway to becoming a boss. Following your passion and becoming an entrepreneur can be a significant lifestyle change especially when you’re scared of getting […]

Growing and marketing your brand via social media – The tale of 5 #MotherlandMoguls

[bctt tweet=”When used right, digital media can be harnessed to make a direct impact in the society” username=”SheLeadsAfrica”] It is not often that one catches five aspiring women in the same spot. Well, maybe it’s often, but what are the chances of finding them engaged in a fashion project to raise awareness and funds for […]

Diarra Bousso: It’s hard to be taken seriously in the beginning

Diarra Bousso

Diarra Bousso is making significant waves in the global fashion industry with her bespoke luxury brand Dakar Boutique Group. The brand houses DIARRABLU and Diarra Bousso target swanky and contemporary consumers. Her work has been featured in The New York Times and The Huffington Post among others., and was showcased at New York Fashion Week. Diarra has gained recognition and […]

How I got 10,000 real and engaged followers on Instagram

With a reported 300 million users and 70 million photos shared each day, Instagram has become a key marketing and social engagement tool for businesses. It is also a great platform for testing out new business ideas. To leverage Instagram as a marketing tool, some marketers have resorted to buying followers and using automated liking […]

Don’t vex: 10 must do’s for using social media for business

There is so much hype on using social media for business. Yet, many brands are not using it at all or many of those who are, are not getting it right. We’ve complied the basic must dos for all of us to revisit once more. Thousands of businesses have taken to platforms such as Instagram, […]