There is so much hype on using social media for business. Yet, many brands are not using it at all or many of those who are, are not getting it right. We’ve complied the basic must dos for all of us to revisit once more.
Thousands of businesses have taken to platforms such as Instagram, Facebook, Twitter, Pinterest and Google Plus to build a brand that’s accessible, lovable, and profitable. Instagram has proved to be an especially viable means of building a customer base for fashion brands. Think Orange Culture, Eve and Tribe, Shop Zuvaa, Iconola, Tzar Studios, and so on.
Social media gives you access to an enormous audience that could be converted to loyal customers if you play your cards right. Below are 10 steps that will help you dominate social media and harness its potential.
1. Know your why
Explore why your business is on social media and why you are on each specific platform. While social media allows you to build a relationship your audience, the nature of the relationship you have with your consumers is completely up to you.
Are you on social media to share relevant information to your industry, showcase your business products, establish yourself/business as an expert or some mix of them all? Whatever it is, knowing your ‘why’ is an imperative first step.
2. Decide the best platforms for your business
Use your why to inform the social media platforms you choose for your business. There are over 400 social media platforms currently active and it is impossible to be them all. What platforms do you think would be more beneficial for your business? Let’s dive into the benefits of a few: Instagram and Pinterest allow you to connect with audience on a visual and emotional level.
Google Plus helps with search engine rankings. LinkedIn is great for publicizing your company profile page or business resume. Ryze is a social network for businesses, may especially helpful for business to business (B2B) companies. Twitter, Facebook, Talkbizniw, Affluence, and Quora; the list is exhaustive.
Take time to study the benefits of each of these platforms then pick at most 3 of the those platforms for your business.
3. Develop a strategy
Wondering why 100 fashion bloggers are talking about the same shirt from a particular fashion brand at the same time? Well, it’s no coincidence. Welcome to the world of strategy – the ultimate key that unlocks opportunities for businesses.
To start, your key strategies must align with your company’s mission. While all of the elements listed below are part and parcel of doing the strategic work, it is important to understand that setting time aside to write our your overall social media strategy is a vital actionable step that stands alone.
Having a good social media strategy is essential for growth. Your strategy should include all of the elements listed below as well as data and feedback metrics. With a clear metrics for examining progress and growth, this work will be for naught.
4. Get the timing right
Preparation + opportunity = success.
Opportunity is a function of time, and posting the right content at the right time makes a difference. On Facebook, post from 1 p.m. – 4 p.m any day for the highest average click through rate; 3 p.m. on Wednesdays is the peak time.
For Twitter, post from 1 p.m. – 3 p.m. from Monday to Thursday. The peak times for LinkedIn, Pinterest and Google Plus are 5 p.m. daily, 3 p.m. on Fridays, and 9 a.m. on Wednesdays respectively.
5. Be human
Think of developing a well rounded person as you develop your brand on social media. You must clearly articulate your mission and choose consistent brand colors, style, and tone for all of your social media accounts.
Remember to show empathy in your branding, after all, there is a person on the end of the screen.
6. Know what your audience wants and give it to them
As you begin to build your followers and audience, take the time to listen to them. Study the kind of posts they react to; which posts get the most comments? Which ones get the most likes?
Which of your social media pages does your audience constantly engage on? Are they creating content and visuals related to your product that you can repost. Social listening and data collection is crucial: once you provide your audience with what they want, they’ll stick around and tell others about you.
7. Use hashtags
As distracting as they appear to you, hashtags go a long way on social media. People are constantly searching for things, and correctly hashtag-ing your posts on Facebook, Instagram, Twitter, will put you on the radar and increase your visibility on search engines.
Use hashtags reasonably and strategically, and soon enough you’ll see the benefits.
8. Offer promotions, contests and discounts
Everyone likes freebies in every shape and form. Giveaways, special offers, and discounts will get people to notice your brand.
Be clear on how every giveaway you host improves your business, helps you grow, or increases audience interaction and participation. In order to create a win-win situation, everything you do must also be beneficial to your brand.
9. Link back to your website
Many people forget this step: don’t forget that social media is there to help improve your business and as such, people must know where to find you off social media.
Connect everything to your website so that your followers can actually make the purchase after you’ve done the work of building the relationship and converting them to loyal fans. Don’t just add your website link to your social media profiles; share that link with your audience intermittently as reminder.
10. Stick to the plan
Finally, it is so easy to fall off on social media as a tool to grow your business if you are not consistent with steps 1-9. But there only way to win in the long run is to be consistent.
As famous entrepreneur Jim Rohn accurately described: “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic principles”.
We would love to know – what are some social media tips that you apply to your brand?