She Leads Africa

SLA Logo


Building a successful brand can be risky business and quite a challenge, especially in this forever evolving digital space!  FYI – that’s all about to change…keep reading! While you should tailor your brand’s strategy to its specific goals, how can you ensure that your brand stays ahead of the game, amidst the disruption, through digital marketing? […]

Sylvia Nwoko: Running a social media business has not been easy

Sylvia Nwoko

[bctt tweet=”With good internet connection, a social media business is less work and more fun- Sylvia Nwoko” username=”SheLeadsAfrica”] Sylvia Nwoko is a 22-year-old graduate of Foreign Languages from the University of Benin, Nigeria.   She established  Thatpurpledotcouture, a unisex clothing brand in Nigeria as a fashion blog in October 2015. After a year, she developed interest […]

Titilope Oyewole: Social media was very easy to incorporate into my business

Titilope Oyewole

[bctt tweet=”My inspiration was to provide quality and beautiful outfits at affordable prices” username=”SheLeadsAfrica”] Titilope Oyewole is a 23-year-old graduate of microbiology. She is also currently running her postgraduate studies in Parasitology and Bioinformatics at the University of Lagos. While she pursues her studies, Titiliope owns Efab Creation and General Merchant, a start-up fashion house […]

Oreoluwa Oduko: Social media helps me reach almost everyone everywhere

oreoluwa oduko

[bctt tweet=”I have long decided not to compromise my business standards- Oreoluwa Oduko ” username=”SheLeadsAfrica”] Oreoluwa Oduko is a graduate of law from the University of Lagos and the Nigerian Law School.  She began an online business selling pets (@PawsNaija) in 2013 during a six-months-long Academic Staff Union of Universities (ASUU) strike that began while […]

Social Media Marketing- What? Why? How?

[bctt tweet=”Social media marketing has gone been perceived as a fad to a must-have for brands today” username=”SheLeadsAfrica”] Let’s start with 2 definitions to answer the What: social media noun websites and applications that enable users to create and share content or to participate in social networking Source: Oxford Dictionary social media marketing noun the […]