She Leads Africa

SLA Logo

Ooooota Adepo: Africa needs to connect with the world and itself

Ooooota Adepo is the Founder of Cross Culture Creative, a consultancy which addresses business challenges in Real Estate, Energy and Technology between Africa and the Western World. Motivated by her drive to simultaneously tackle social issues and capture business opportunities in the global marketplace, Ooooota seeks to build a world in which all cultures are uplifted, and borders do not impede growth. As director of In-Decks, Ooooota feeds her passion for food and travel through culinary insights and from some of the world’s most interesting food personalities. She holds a B.A. in Economics from the University of Pennsylvania and a Master’s degree from Cambridge University in Urban Planning. She is fluent in English, Yoruba, French, Spanish and Italian. Ooooota recently gave a Ted Talk in Berlin, where she highlighted the need for a more connected Africa, culturally and in business. [bctt tweet=”As an African, have you experienced travel restrictions within and outside Africa? Watch this Ted Talk by @ooooota1 ” username=”SheLeadsAfrica”] Watch the Ted Talk here: Here are 5 takeaways from this TED Talk about Africa’s connection with the world and with itself: 1. If Africa is to be culturally or diplomatically engaged with the world, it needs to be viewed as an equal, not as an object of charity, nor as a fad.   2. Our history and our cultures (languages included) must be reinforced internally if they are to stand against the veracity of Western civilizations. With time, histories fade and languages die. We are responsible for ensuring this does not happen if we are to remain relevant as a people in centuries to come.   3. Africans need to be fiercely curious about the world but more importantly about Africa. There is so much to discover.   [bctt tweet=”Unfortunately, African’s still face restrictions in traveling their own continents. How did we get here? – @ooooota1″ username=”SheLeadsAfrica”] 4. When we present ourselves to the world, either in conversations with non-Africans or through our businesses, we must keep in mind our global brand. We must always be ambassadors of our continent. We must also always treat fellow Africans with respect.   5. The solutions I outline in my talk towards building a prosperous Africa through infrastructure, trade, industry, and education need urgent attention. I see African women spearheading this.  If you’d like to be featured on the SLA Facebook page? Click here to share your story.

5 things you can learn from Talaya Waller’s Ted Talk on personal branding

Dr. Talaya Waller is an internationally known, award-winning personal branding consultant, speaker, and marketing scholar who works with thought leaders from a variety of industries. She combines professional experiences with years of marketing research to build awareness, influence, and credibility for personal and organizational brands. Her mission is to help leaders share their stories and leverage their expertise to make a positive impact on society. Dr. Talaya earned a Doctorate of Business Administration in 2015 and is currently conducting independent research on personal branding. In 2011, she completed an Executive Education at Harvard. She also holds a BSc and an MBA in Managerial Sciences focused on Entrepreneurship. With an online presence of over 35,000 followers and haven being published in Forbes, Fast Company, and The Chronicle of Higher Education, Dr.Talaya gave a TEDx Talk where she shares her insight on personal branding. [bctt tweet=”The future of branding is personal – Talaya Waller” username=”SheLeadsAfrica”] Watch the Ted Talk here: Here are 5 things you can learn from this TED Talk   1. Technology has caused a major shift in influence. Today, one employee can have more influence, and also consumer trust than their entire organization. 2. People are tired of being sold. In business marketing, we have moved away from humanizing objects to influencing people with other people who they know, like, and trust. Individuals who want to build an influential personal brand can use the know-like-trust formula. 3. Everyone has a brand, but most people don’t manage it strategically, effectively, or consistently. Individuals who have a well-defined personal brand usually generate increased value for their company, whether they work for themselves or someone else. 4. Your personal brand is the most powerful tool you have to accomplish your goals. A branding strategy is essential to success in fundraising, growing a business, or changing careers. 5. Branding is no longer about companies trying to manage our perception. Today, it’s about people creating and sharing human experiences. The future of branding is personal.  If you’d like to be featured on the SLA Facebook page? Click here to share your story.