All you need to know about trademarks

What do Apple, Google and Microsoft have in common? They are some of the biggest brands globally. As a start-up, you’re probably interested in how to protect your brand…or if you should even be bothered.

Trademarks can take on different forms and if you’re thinking ain’t nobody got time to register trademarks, think again. We’ve broken down what trademarks mean and how you can protect your brand in the infographic below. We’ve also busted common myths about trademarks and brands.

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Trademark 101 2


About Jackson, Etti & Edu

Jackson, Etti & Edu is a leading full-service commercial law firm in Nigeria. Set up in 1996 as a medium-sized Practice, the firm has grown into one of the largest law firms in Nigeria, with total staff strength of over 80 including 8 Partners, over 40 lawyers, several paralegals and legal support staff. Our Intellectual Property Practice is consistently lauded in annual industry ratings, including the annual survey by Managing Intellectual Property (MIP), where we have been consecutively rated Tier 1 Law Firm, for the past 16 years. Our most recent accolade received is the 2017 WTR (World Trademark Review) 1000, which ranked us as the only “Gold Tier” firm in Nigeria in terms of IP work.

As a firm, one of our primary goals for 2017 is to support small and medium businesses in Nigeria. We intend to achieve this by providing legal support in business name and trademark registration, copyright registration, domain name registration, drafting & reviewing agreements, brand protection and generally protecting all intellectual property rights with respect to businesses.

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