Food security: How Cassava is Positively Impacting Smallholder Farmers in Mozambique
Judging by its brown bottle packaging, Mozambique’s Impala beer looks just like any other beer on the market. Not until you have smelt it, will you realize it has an unmistakably mysterious taste to it. Although it is brewed like a typical beer, Impala is made from cassava, a root vegetable that grows in tropical areas. [bctt tweet=”DADTCO has partnered with one of the world’s largest breweries, to create cassava beer” username=”SheLeadsAfrica”] There’s a quiet cassava revolution in Africa. Organizations and government are realizing the plant’s impact on empowering smallholder farmers in Mozambique and developing rural communities. Mozambique is among the key players at the forefront of the growing buzz around cassava, having found a way to farm and process the plant on a large scale. At the heart of this development is the Dutch Agriculture Development and Trading Company (DADTCO). The company has developed a mobile processing factory that is able to process the crop into cake and starch flour. DADTCO’s invention has changed the perception around cassava and the way the crop is grown and processed. It has also helped empower smallholder farmers in Mozambique, whom the company buys cassava from. This breakthrough technology, they say, “bridges the gap between smallholder farmers and large food companies.” [bctt tweet=”The market for cassava is on the rise, as more uses for the crop are being discovered” username=”SheLeadsAfrica”] With the company sourcing the starchy root from more than 7,000 smallholder farmers, DADTCO’s innovation is enhancing food security in Mozambique, while also creating far-reaching job opportunities for rural farmers. Better revenue streams are created and tens of thousands of dollars per month are injected into the local economy. At the beginning of the initiative, farmers in Mozambique used to sell an average of 1.5 tonnes of cassava roots per year, but now the number has more than tripled. This indicates the benefits of a steady market for those who grow the tropical plant. Before the initiative, cassava was nothing more than a subsistence crop for many smallholder farmers. But now, with rising profits, it has turned into a cash crop. [bctt tweet=”With rising profits, cassava has turned into a cash crop.” username=”SheLeadsAfrica”] With cassava being the second-most consumed source of carbohydrates after maize in sub-Saharan Africa, it was the time the crop was commercialized. Due to it being a highly perishable product, commercializing it has always been tricky – until now. The root vegetable has a high water content and needs to be processed within 48 hours after harvesting. To solve this problem, DADTCO’s mobile factories process fresh cassava on the farm or nearby in the village, eliminating the costly need to transport it over long distances. Now, farmers only have to harvest their cassava when the Autonomous Mobile Processing Unit arrives. Once fully processed, the cassava starchy meal can last up to six months. The market for cassava is on the rise as more uses for the crop are being discovered. In Mozambique and Ghana, DADTCO has partnered with one of the world’s largest breweries, to create cassava beer. This has replaced the popular ingredient, malted barley with cassava cake. The plant can also be processed into ethanol biofuel, syrup as well as flour for bread. “Substituting expensive imports with local cassava products like wheat flour has the potential to create a stable income for millions of farmers in SSA,” says DADTCO.
5 ways to Enjoy Your Wack Contract Job
[bctt tweet=”Quit thinking the reason you’re not doing well right now is that you don’t get so much pay” username=”SheLeadsAfrica”] The most common jobs in Nigeria right now are ones gotten from a third-party company that is signed to provide employees for various employers. While I worked at one, I found that the reason employer companies choose the option of contract staffs is to reduce its expenses and improve profitability. A full-time employee may get a 50% raise from your salary, including HMO(Health) benefits. This is even more annoying for contract staffs because they do more of the work but have fewer benefits, up until the length of days to go on leave. However, there’s always a way to have the life you want regardless of the situation presented to you. [bctt tweet=”The vision you have for yourself should drive your passion for what you do now” username=”SheLeadsAfrica”] Know who you are This is nothing about your desires or visions – at least not for the purpose of this article. What makes you tick? Deep down your heart, what’s the core of your strength? The real test to enjoying your job, and your life, is to know who you are. Although the search of identity may be an ongoing process, there’s a core of you that reveals your truth in whatever situation you find yourself. Everything you believe yourself to be should not be dependent on anything else but you. Once you can identify who you are, it would facilitate the emergence of what you’d like to experience. [bctt tweet=”The true value of your job is not dependent on your position, but your personality.” username=”SheLeadsAfrica”] Change your cognitive experience The natural cognitive of man is attracted to negative situations that appeal to his senses. So for example, you get to find out the extra benefits due to full-time staffs in your company and it freaks you out (it should), it is only normal that you begin to take it out on your daily routine, colleagues and even your line managers. Two years after my experience as a contract staff in a financial institution, I was appraised and suggested to be converted into a full-time staff. I was excited when my line manager hinted me on this new development and was waiting for the big announcement. To my greatest disappointment, when my appraisal form got to the office in charge, my group head was summoned and asked, “Who would you like to be retrenched in order to approve Adesewa’s conversion?” Confused, she responded, “nobody”. “Well, because the company cannot afford the cost for another full-time employee,” they disclosed. It was a great consolation to have known that the reason for the default was a lack of the company’s capacity, not mine. If this happened to you, I know you would freak out, and probably drop your resignation notice to go somewhere you’ll be ‘celebrated, not tolerated’. Just calm down! LOL! The quality of the delivery of your duties should be influenced by positivity. Contract jobs hardly come with motivations. Thus, you must always find a way around it. While you have a plan to quit, be deliberately positive about your daily dealings. The more positivity you exude, the greater the attraction for more. If it doesn’t happen for you in this job, it would somewhere else. Create value for your personality One of the many reasons people want to be in the full-staff cadre is so that the company can place value on them. The true value of your job is not dependent on your position, but your personality. Quit thinking the reason you’re not doing well right now is that you don’t get so much pay. Your pay may not equal your plan, but it does not necessarily influence the core of you, except you want it to. So, during a knowledge sharing session at your company or a proposal pitch, you have the platform to ‘show yourself’. Yes! Flaunt the stuff you’re made of! This is not PRIDE; it is PURPOSE-ON-DELIVERY. Always look for opportunities to reveal who you are asides from being the “front desk officer” or “cashier”. Profer solutions to problems. That’s what employers want to see. Even though it may likely not buy your conversion as a staff, it would increase your value as a person. You are first a person before being someone’s staff. Work at it! Work experience is in phases, enjoy this one A young entrepreneur who also works as an employee reached out to me one day. She shared all her frustrations as to how she was not getting fulfilments with her job. She mentioned how she knew this was not what she signed up for her life and all. The truth is, at every point in life, we get bored. This is not just a contract thing, stop blaming it on the job. Because guess what, even if you were full time, you would still get bored. All days are not the same, and all work experiences are in phases. You have to learn the art of enjoying the phases by creating systems that work for you. At the financial job experience I told you about, every week became annoying because there had to be something new to do – things that were way out of the initial job description(JD). Whichever way I felt did not matter to the company, the job had to be done anyway. And the only way to be happy with your job is to be happy with you, knowing that this is only a phase. You would get involved in better things and greater opportunities, so if you want to make your life count, you have to do it right. Always work with the end in view You know, many times, we are motivated in the present by having a vision of what’s to come. Doing your job with the end in mind is one sure way to enjoy what you’re doing currently. So, pending the time you
Effective Goal-Setting: Keeping Your new year Resolutions All Year Round
Each year in January, entrepreneurs, and moguls around the world make new year resolutions to help them reach their business goals. Common resolutions include personal and professional goals like starting a business, building financial capacity, and even improving health and wellness. As an entrepreneur, your first responsibility is to plan ahead. Not just for your personal agenda, but for the growth of your company. Your second responsibility is to avoid being a part of the status quo. A recent study by the University of Scranton suggests that only 8% of people actually achieve their goals. To avoid being part of the 92%, here are four tips to help you achieve your goals in 2018. Create an accountability system Research shows that when it comes to health and wellness goals, having a partner could mean the difference between success and failure. The primary reason for this is that having a partner creates a built-in accountability and motivational system. The same is true for your business goals. Practical accountability systems may include creating visual reminders of your goals, scheduling check-ups on your progress throughout the year, and designating key team members that are responsible for monitoring your goals. Being intentional about holding yourself and your team members accountable using these tools will ensure that your resolutions will not be an afterthought by the middle of the year. [bctt tweet=”Be S.M.A.R.T. – Specific, Measurable, Attainable, Realistic, and Timely.” username=”SheLeadsAfrica”] Be S.M.A.R.T I often encourage entrepreneurs to use the S.M.A.R.T. method when setting professional goals. S.M.A.R.T. stands for Specific, Measurable, Attainable, Realistic, and Timely. Specific goals break down your general goals into manageable bite-size pieces. A great example of this might be to increase your annual revenue. “Increase revenue in 2018” is a decent general goal. An even better goal is to “increase revenue in 2018 by identifying profit leaks, and creating monthly marketing campaigns in order to obtain new clients.” Even that specific goal can be further developed as you think about other factors that will affect the outcome. By ensuring that your goals are S.M.A.R.T., you set yourself up to experience the thrill of achievement that will become motivation for future success. Be Flexible Life happens, which means that despite your best efforts, some things will still go awry. Part of good goal planning is recognizing that and planning accordingly. Having flexibility in your approach and expectations relieves everyone involved of the pressure that comes with perfectionism. By recognizing that things may not always go as planned, you open the door for creativity to flow, and for discussion about alternative approaches to the goal. [bctt tweet=”Achieving your goals is as much a matter of timing, as it is a matter of consistency.- @Andrena_Sawyer” username=”SheLeadsAfrica”] Create Rewards Rewards are good for morale, which is good for productivity. As you set your business goals, a rewards system is as important as any other piece of the process. Whether big or small, rewards that highlight performance, collaboration and other values that are important to you and any team members could be the extra motivation for your overall success. If you find that, in years past, you have been among the 92% of people that don’t achieve their goals, there’s no better time to change that pattern than now. Achieving your goals is as much a matter of timing, as it is a matter of consistency. No matter where you are in the process, continue to forge ahead using these tips for success in 2018, and in the years to come.
Emma Mogaka: We need to allow girls to be children first before they become wives
Emma Mogaka is the Executive Director of a grassroots organization called Rural Women Peace Link. She is also an all-around superwoman fighting for local women from various counties in Kenya to have an equal opportunity to participate in governance and development. The organization, run by an all-women team, mobilizes the participation of local women in peacebuilding, governance, and development. Their main focus is women from the rural area because these are the women who are marginalized the most. Tell us about Rural Women Peace Link. How did it come about? Rural Women Peace Link (RWPL) was founded in the early 1990’s by a group of women peace builders. The significance of its name was to capture the critical issues the Community Based Organization (CBO) was addressing, namely rural women who had a passion to promote peace. Their vision then was to help rural women to network, gain self-esteem, be empowered and promote and maintain peace in their respective areas of origin. Our main thematic areas are: Women’s human rights pillar: This pillar seeks to advance recognition and appreciation of women’s human rights in their communities against socio-cultural restrictions and negative perceptions. RWPL achieves this through training rural based women and girls on their rights through community education on legal education, human rights reproductive health and issues of bodily integrity and increasing access to justice. Peace building and conflict mitigation pillar: We strengthen the role of rural women and youth groups in mitigating violence in the community, monitoring conflict through early warning indicators and mediating conflicts. Women’s economic empowerment pillar: the focus is on grassroots women and women survivors of conflict and gender-based violence to promote sustainable livelihood management through offering life skills and entrepreneurship trainings. We also provide seed grant to facilitate start-up activities as well as linkages to financial institutions, partners and donors. Education support and mentorship pillar: RWPL supports and encourages beneficiaries, mostly bright promising girls from vulnerable backgrounds, to take up opportunities offered through formal education in schools and colleges. Leadership and governance pillar: RWPL mentors women leaders through capacity building training and exposure enabling them to participate in leadership effectively in different areas and also to vie for electable positions. What led you to join this organization? RWPL resonates with my passion for women and girls. I joined RWPL in January 2015 as a program coordinator for the leadership and governance program and became the executive director in January 2016. RWPL provides a platform for me to reach women and girls at the grassroots level. I have had an opportunity to meet amazing women doing remarkable things in their communities. RWPL works with 11 women network leaders whose stories shook me to the core. They have grown from ordinary rural women to women leaders. One of the women was nominated to the County Assembly of West Pokot after the just concluded 2017 elections. Through teamwork, I have seen RWPL staff grow and together we are actualizing the vision of the organization through the support of our board members and technical advisor. [bctt tweet=”We need to allow girls to be children first before they become wives or parents.” username=”SheLeadsAfrica”] Why is empowering women important to you? Empowering women and girls is important to me because it enables them to become aware of who they are and what makes them authentic. They become aware of their capabilities, their likes and dislikes, their boundaries, their options and opportunities and all these enable them to develop into authentic human beings. It is important that the girls and women I empower live a healthy life. We need to allow girls to be children first before they become wives or parents. I empower girls so as to give them the opportunity to get an education and pursue their dreams. This way, they too get to help in breaking the cycle of poverty and strengthening our economy. I am a mentor first and foremost because my experiences and knowledge positively influence the development of women and girls in their limiting environment. They do not always have to learn from mistakes because they get guidance. Do you feel like this revolutionary work you’re doing for women is your life’s purpose? Yes! In 2012 I attended a leadership training and I remember doing the passion test. We were required to complete this statement: When I am living my ideal life, I am… We had to write 10 things we would be doing if we were living our ideal lives, then prioritize them. Mentorship was number 1 on my list. Then it hit me that I actually talked to women and girls every chance I got. Totally unstructured mentorship! [bctt tweet=” I cannot support another woman if I’m drained and empty – Emma Mogaka” username=”SheLeadsAfrica”] Who are your top three women role models and why? My mum is my most real role model! She perfectly demonstrates work-life balance – she worked full time and raised five children. Her passion for women inspired me and I have watched her support women and encourage them wherever she is and whenever she has an opportunity. Selline Korir. Founder of RWPL, Selline has worked in several international organizations where she has touched the lives of women and youth. I met her in 2014 when I was looking for Women Human Rights Defenders to profile. As I was interviewing her I knew this is one woman I would love to learn and develop under. I approached her for mentorship and I have been growing under her wing since then. She gives selflessly to causes she believes in. Leymah Gbowee – The first time I watched ‘Pray The Devil Back To Hell’ I was amazed, impressed and awakened. Leymah demonstrated movement building in Liberia. She, together with other Liberian women, mobilized women for a cause (Peace) – religion and social standing notwithstanding. The results speak for themselves.
Mo Abudu: It’s an honor that people liken my work to that of Oprah Winfrey
Mo Abudu is one of Africa’s most successful women. She is a media giant for Africa in broadcasting, an entrepreneur, and a talk show host. She is the founder of Ebonylife TV, an African multi-broadcast entertainment network, that portrays Africa at its best. Over the years she has created a signature brand that resonated with black audiences both in Africa and its diaspora. Described as Africa’s very own Oprah’, Mo is keen in her resolve to rewrite Africa’s story. We learn more about her journey and of her trending project (Sisterhood awards) for African women in the industry, that is empowering women to work together to accomplish great things while also celebrating women who have excelled in laudable achievements’ Ebony life is a contributor to the Annual Discop Africa and we caught up with the station in presenting its projects with the rest of Africa in exposing African content to the rest of the world. What’s your background, and why business? I was born in the U.K to Nigerian parents. I moved to Lagos in 1993 and spent more than a decade in the corporate world, where I launched a consulting firm, and later a hotel. However, my love for film and telling African stories brought me to a totally different ball game. I found myself working towards Ebony life TV channel and films. There are so many African stories that are yet to be told”. “Let’s take these stories to the world now, that’s the journey we’re on,” says Mo. How difficult is it to own and run and whole TV station? It’s been just over a decade since I launched the ritzy entertainment and lifestyle network, Ebony life channel in eastern Nigeria. I have now opened a new studio in Lagos, the country’s entertainment and media capital. For me, it has been all about keeping with a philosophy passion and love. [bctt tweet=”There are so many African stories that are yet to be told – @MoAbudu” username=”SheLeadsAfrica”] You are often nicknamed the “ Oprah of Africa”, why do you think people call you that? In 2013 I had decided to put my investments and time to the launch of my network, Ebony Life TV. It was the first fully Nigerian-owned entertainment channel to be carried on the South African pay-tv platform – DStv. Many take my work and development in the broadcasting industry as a following in Oprah’s footsteps. It’s an honor that they liken my work and journey to that of Oprah Winfrey. My contributions and work in the range of original reality programming, drama series, and news magazines may be the outline that makes people compare me with Oprah, I guess. Also, talk shows have somehow resonated with black audiences both in Africa and its diaspora. Ebony Life now airs in the U.K. and the Caribbean. It is soon to be airing in the U.S. and Canada. Who are the inspiring people you’ve come across on this journey? In 2006 I launched “Moments with Mo,” it then became the first syndicated daily talk show in the continent. I’ve sat across from a remarkable range of guests, from Nigerian Noble Laureate, Wole Soyinka to fashion designer, Diane von Furstenberg, and even then-U.S. Secretary of State Hillary Rodham Clinton. [bctt tweet=”In 2013, I put my investments and time to the launch of Ebony Life TV – @MoAbudu” username=”SheLeadsAfrica”] What is your vision for creating African content in broadcasting and film? We have many African stories that are yet to be told. When I first approached DStv with the proposition that Africa was ripe for its own Oprah Winfrey or Ellen DeGeneres show, I had already planned for a global TV channel opportunity. I explored channel possibilities with SKY in the UK and knew that I needed a big platform to project Africa in a different, more positive light. This was what incited me to start thinking of establishing Ebonylife TV and take African Stories to the world. The network’s global ambitions, sums up with the tagline “Made in Nigeria for the world”, tell us more about that? To address this, Ebonylife TV last year partnered with Disney to co-produce “Desperate Housewives Africa,” which drew rave reviews across the continent. Ebonylife TV has acquired the rights to “Dynasty” and “Melrose Place” from CBS Intl, and we are the next seasons of “Housewives.” We want an increased African audience to be glued to the same TV shows as their friends and family overseas. Tell us about the release of the movie “Fifty”? The movie “Fifty,” was Ebonylife TV’s first feature film, which was picked up by Netflix and released worldwide. The film was showcased four successful career women facing difficult midlife crises. “Fifty” is a film that reflects my broader desire to tap into unaccustomed narratives of Africa — and African women in particular. [bctt tweet=”We’re celebrating women who work together to accomplish great things – @MoAbudu” username=”SheLeadsAfrica”] Tell us about the Ebonylife TV Sisterhood Awards you’re hosting. This is what we have established annually to empower women to work together to accomplish great things and seek to celebrate women who have excelled in laudable achievements. The Ebonylife Sisterhood Awards was launched during my 50th birthday celebration in September 2014. The event was themed – “Mo @ 50, Celebrating sisterhood”, it was a celebration of the deserving, but unsung women in the society. Women not often celebrated or celebrated enough, but who are making significant impacts in their particular areas of influence. We recognize awardees based on their demonstration of excellence, commitment, innovativeness, integrity, and national impact. Do you have any career lessons to share? Let us know here.
How Africa Matters Initiative is unapologetically changing the African narrative
The Africa Matters Initiative (AMI) is a youth-led organization dedicated to creating spaces for African expression and robust dialogue by embracing our complex identities and history through online platforms, workshops, and summits rooted in ‘Afrocentricity’. Lead by black women, AMI empowers young Africans to reject the notion that Africa is only corrupt and poor. They are changing the narrative by re-shaping the way we look at Africa, cultivating active citizenship and leadership in all spaces. AMI has a three-part mandate: Change the African Narrative, create platforms for critical engagement, and accountable media reporting What inspired the start of Africa matters Initiative? On the 7th January 2015, the world was in chaos as writers at Charlie Hebdo in Paris fell victim to a grisly terror attack. Social media campaigns flared up with people from around the world proudly proclaiming #jesuischarlie. While this solidarity made many feel that perhaps there was some hope, after all, the global outpouring of love for Paris made the deafening silence surrounding the Baga attacks in Nigeria that was much more damning. Days after the attacks in Paris, Boko Haram carried out a massacre in Baga, but the news cycle left it relatively unreported. In addition to the media’s silence, too many fellow Africans also remained silent. This is because many African youths have bought into the negative notions of Africa as poor, corrupt and hopeless. Africa has the youngest population in the world with over 200 million youth between 15-24. So what happens when the youth become despondent? Who are its initiators and for how long has the initiative been in existence? AMI was founded by Farai Mubaiwa and Reanne Olivier in April 2015. Both Mubaiwa and Olivier are passionate black women who are actively changing the African narrative in their own spaces and aim to empower African youth to also make tangible change. How are Africa matters beneficial and useful to young people? Many young Africans have bought into the notion of African inferiority and Africa Matters aims to change this by facilitating the process of unlearning and learning. Africa has the youngest population in the world (especially the female population), and for youth to be empowered and to empower the continent, we must unlearn negative notions and re-shape how we see our continent and its contributions. What makes Africa Matters beneficial and useful, is our aim at changing the African Narrative for Africa to Matter. We as an initiative are taking an active approach to not only creating awareness about embracing one’s identity but teaching them why and how to do so in their own uniqueness. We are an organization that is unapologetic in grappling with difficult conversations and using these tough spaces and histories as a springboard of encouragement for African youth. In what countries are Africa Matters Initiative present, and how can interested people become a part of the initiative? AMI has a strong global reach on our social media platforms especially in over ten countries in the continent. Many of our community members span from South Africa, Zimbabwe, Namibia, United States and the United Kingdom. We intend on expanding our physical reach throughout the continent. For those of you are interested in forming part of our global community please feel free to apply here. What platforms does Africa Matters Initiative use to fulfill its mandate? Africa Matters uses four platforms to fulfill its mandate: Online engagement through opinion pieces by Africa Matters writers or the sharing of news articles Hosting summits to engage on specific topics with various crucial stakeholders Presenting workshops on African leadership, feminisms, and youth empowerment Giving school talks on youth empowerment and the role young people need to play in shaping Africa Our end goal is for African youth and the diaspora to be empowered to change the narrative by actively bettering society while embracing Afrocentricity. Get involved in leading the change now. Is the organization adopting any unique approaches to changing the narratives about Africa? We try as much as possible to partner with various organizations who share similar values and visions as we do. This is unique because it is key to our growth as African organizations as a whole, for us to recognize that there is value in collaboration. This is something often referred to as creating ‘shared-value’. By working together, we share resources, knowledge, and networks. Africa Matters has found various strategic partnerships that have given us access spaces that we would not have gained access to without the partnership. Have there been any difficulties so far with achieving the initiative’s purpose? A difficulty that we face is not being physically accessible to our audience due to lack of funding. Over the years we have been self-sustained and to fully achieve our mandate of hosting summits, works and school talks it is important for us to conduct these platforms in person or have a full-time representative in countries to do so. Please share some of the milestones you have achieved Some of our milestones include two International Awards. In June 2017, our founder was awarded the Queen’s Young Leader Award. This award recognized the incredible work that Africa Matters is doing in changing the narrative. From over 3000 applications, only 60 were chosen, and the work and influence of Africa Matters were highlighted globally. In September, we were invited to the One Young World Summit in Bogota, Columbia. We have successfully coordinated and hosted three summits, 4 workshops; attended 5 African and Global Conferences and obtained over 10,000 followers on our various social media platforms respectively. Where can people learn more about Africa Matters Initiative? To gain a better understanding of AMI, please watch this YouTube video. People can also learn more about Africa Matters from our various social media platforms: Facebook: Africa Matters Twitter: @AfricaMatters15 Instagram: @AfricaMatters2015 LinkdIn: Africa Matters Initiative If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Rinsola Abiola – Intellectual Capacity is key to career impact in politics for young women
Ms. ‘Rinsola Abiola is the SA (New Media) to the Speaker House of Representatives in Nigeria, President APC Young Women Forum (APC-YWF), Board Member – Young Women in Politics Forum (YWiPF) and a Youth Representative for the APC Board of Trustees Her career journey in politics is one that has taken precision and determination and an example worthy for young women looking to make a change from a political platform to emulate. [bctt tweet=”The representation of women in politics and governance is dismal – @Bint_Moshood” username=”SheLeadsAfrica”] What is your career role? I’m a Public Relations consultant and a young woman in politics. I currently head the All Progressives Congress (APC) young women forum, a support, mentorship, and capacity building group for young women aged 18-35, who are members or supporters of the APC. I am currently the youngest person appointed to the APC board of trustees, and one of the three youth representatives. When did your career in politics begin? My full-fledged political participation began in late 2013. Before then, I was a member of civil society, through a number of youth-focused NGO’s. The decision to join mainstream politics was informed by a desire to be part of the process, as opposed to sitting outside of it and offering criticism. I came to the realization that a political office would enable me to do so much more, and for a larger number of people than I could as an individual. What impact can women in politics bring to a nation? The involvement of young women through mentoring and capacity building would ensure the grooming of a new generation of women who are prepared to hold both elective and appointive positions and have a clear strategy for engagement. Are there special qualifications you need to have a head start in politics? For basic political involvement, no. But when it comes to the elective office, there are minimum requirements established by law, e.g – completing a secondary education. For appointive positions, one would require certain skills or qualifications in order to be deemed worthy of such a position. Intellectual capacity is key and formal education provides a level of refinement which helps a great deal. It is also important to have good communication skills – this entails knowing the right way to engage a particular type of audience, from the highly educated to the not so educated. What can young women do to be taken seriously in a male-dominated field? Same as anyone needs to do if they want to be taken seriously, have something to offer, add value, develop a good number of skills required and seize good opportunities to prove your mettle. Be loyal, dedicated and committed to the ideals of your environment. Take a professional approach to everything and distinguish yourself. [bctt tweet=”Do not leave room for doubt, and know how to be firm without being forceful or harsh” username=”SheLeadsAfrica”] What roles have you held in the past and how did that help in getting you to where you are now? I served as the founding PRO of the APYF in 2014, and some months later, as the PRO/Secretary, when the APC Young Women Forum was formed, I also served These roles increased my knowledge of what young people actually desire from the government. I learned communication skills and how to view time as one of my most valuable resources. Most importantly, I learned how to have a strong work ethic. I’ve worked with a magazine brand, in a bank, I got the required certification in public relations, a profession I had always admired and set up a firm [bctt tweet=”Politics is expensive and you need resources – @Bint_Moshood” username=”SheLeadsAfrica”] As one of the executives of the Young Women in Politics Forum (YWIPF), how will this help in empowering other young women to pursue a career in politics? I’m set to begin a peer mentoring programme with young women both here in Abuja and other states of the federation, which will be aligned with the objectives of YWIPF. Also, knowing that a Forum exists for young women with similar interests will encourage many to join, as one thing I have noticed is that some are interested but are just at a loss as to how to begin.
How Business Owners Can Win This Black Friday
Who’s ready for Black Friday? The annual shopping event is right around the corner, and this is the time of the year when we hear of consumers, especially in the United States literally running over each other to get a deal on TVs, iPads, toys and more! Even in Nigeria, e-commerce giants like Jumia are running mega Black Friday deals on electronics, fashion, beauty and more! For business owners, Black Friday the perfect time to target the average millennial woman who wants to shop for her loved ones conveniently, slay effortlessly and save responsibly. Most especially for retail businesses, Black Friday marks the start of the holiday shopping season. Here are the top things to consider while promoting your business in order to exceed your sales target for the festive season and beyond: Customer Information is Key Information about your customers is a major key – (like DJ Khaled says) and there is no exception to this. It is important to keep a record of your bio-data and contact information, except payment. This method makes it easier to interact with your customers and disseminate promotional materials. Stock Count and Inventory Every business’ goal is to maximize sales during the festive season, by offering a wide variety of products and services, It is specifically important for businesses to have a record of sold, discounted items, stock in storage, returns, and damages. The ability to keep good records also makes it easy to restock products that are down in numbers. Receipts It is critical to paint an impression of professionalism, this can be achieved by issuing receipts of purchase to customers. The option for e-receipts is appealing to a lot of millennials especially those who care about the environment. This option also makes it easy to track returns, refunds or exchanges even when a customer loses their paper receipt. It is also a more affordable option for the business owner. Loyalty Programs Loyalty reward programs help bring customers back to purchase more from you, and the chance to retain their points. Instead of giving out products for reaching certain values, it lets consumers also choose store credit, which clearly means they’re going to keep coming back for more. There are many technology platforms in Nigeria that provide these benefits to their clients such as Cloud-based Point-Of-Sale software CerveApp, Payment Processors Pay-Stack, and, online e-commerce solution FrontDesk.ng, all reliable technology platforms for small business owners. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Doreen Nyamaka: The Wedding Planner in Tanzania
Doreen Nyamaka has always had a passion for wedding dresses, decor, and planning, since her childhood. But she finally stepped into the business of wedding planning in 2015 when she was getting married and her husband had insisted they plan the wedding themselves without asking for contributions or help from family and friends. Doreen could not get a professional wedding planner to handle her wedding preparations, that was when she noticed there was a gap in the wedding industry. From there, Doreen quit her job, went to a wedding planning and management school and got a certificate in wedding planning in 2016. How did you get into wedding planning in Tanzania? Wedding planning is actually a new thing in Tanzania. Normally weddings are paid for by family and friends who help the couple with contributions and the whole planning process which is never professionally. As you’d expect, this leaves the couple super stressed and with no authority over their own wedding. I am determined to introduce it and make people save themselves the stress of planning a wedding, and reducing boring and repetitive weddings which do not represent their vision. How do you differentiate yourself from competitors? First, I take my job very seriously and treat every wedding as my own. I want to make it right for the things I could not do at my wedding. This is my passion, so I give it my all when I get a client. Apart from that, I am a professional, with an MBA and wedding planning, flowers and decor certificate. Most of my competitors go with passion and intention to make money. I have the passion, skills, and commitment to turn my client’s dreams into reality. What has been your challenges in this business so far? My biggest challenge so far is awareness. People do not know what wedding planning is, and how it can save them stress, time and money. It has been difficult to introduce the new culture and win clients over. Are there peculiarities to doing business in Tanzania compared to other countries? I guess so. In most countries, couples do not ask for contributions, the couple fund their own wedding with maybe a little help with close family members. I doubt that people go all the way to do a fundraising just to get money for their wedding. I think this only happens in Tanzania. What do you wish you knew before you started the wedding planning business? I wish I knew that this new culture of wedding planning will take a while to be acceptable and that the old culture of planning a wedding is deeply rooted and will take time to be uprooted. What is your best memory on the job? The last wedding I planned and coordinated in 2016. The father and daughter danced to Luther Vandross’s song “Dance with my father again”. That moment was so epic and emotional, I can still feel the goosebumps. Final words to other entrepreneurs… Before you jump into a business, make sure it connects to your core. Don’t go into it because of the money only, but because you love what you are doing from your heart. That way even if you face challenges and you can’t find a way, you’ll still hang in there, and step forward. Do you have a business idea that isn’t popular in your country? Let us know here.
Lebogang Motlalekgosi: You need these qualities to start a crocheting business
Its evident that nowadays, our young moguls are doing what they are passionate about, rather than what the status quo dictates to them. After completing her BA in Humanities, with a major in sociology and environmental science, Lebogang Motlalekgosi struggled to find a job, but that did not break her spirit as she decided to use her crocheting skills and follow her passion. She became a mogul at 27 years old when she started a crocheting business, and she seems to be doing quite well. “Being able to crochet things people can use in their daily lives is what gets me falling in love with it every day”, she confesses. Ms. Motlalekgosi states that she does not limit herself when it comes to her crocheting business. She makes a variety of product that suit a wide range of audience, from baby booties, blankets, as well as wearables for kids and adults. Motlalekgosi says she draws inspiration from everywhere, but she started this business because of her sister who is one of the people who believe in her. [bctt tweet=”“I learned how to crochet when I was about 9 years old” username=”SheLeadsAfrica”] Which four qualities does one need, in order to venture into this unusual business? 1. Patience: Crochet is about math which may mean counting tons of stitches and it can be quiet exhausting especially when numbers are not your friend like me. 2. Creativity: Possibilities are endless with crochet. There is so much one can make from clothing to décor items. You just have to be willing to keep re-inventing and learning. 3. Determination: Like with any other business, you need to be determined to make it a success through research, investing your time, and energy. 4. Love: I believe by pouring your heart into everything, fall in love with your craft and others eventually will. Where do you draw your inspiration from? Inspiration is everywhere but I started this business because of my sister Johannah, who is one of the people who really believed in me sometimes more than I believed in myself. I am also inspired every time I finish a product because it not only boosts my confidence but it inspires me to want to learn more and make more products. [bctt tweet=”Work hard and work some more: Believe in your craft more than anyone else. ” username=”SheLeadsAfrica”] What are the four tips you can give to someone who wants to venture into the crocheting business? Research: Buy books and find other resources that will help you improve your craft. Experiment: don’t limit yourself to just one product, try other things as well, it will do wonders for your confidence. Don’t give up even when you feel like it: Especially when the math doesn’t add up, as it usually does when making a new product. Work hard and work some more: Believe in your craft more than anyone else. How do you overcome challenges? Some of the materials are not easily accessible, but I overcome that by working with what I have and making the most of it. What is your most outstanding achievement so far? For me, every single order is an outstanding achievement. Nothing is more fulfilling to me than watching a customer smile when trying out a product I made and telling me how much they love it because I pour my energy, love and time into every product. Describe your typical Monday morning. Haha, my Monday mornings are random in terms of activities. On one Monday I could wake up and head straight to the couch and start crocheting while others begin with a little workout. My evenings are usually characterized by preparing supper for my family, watching my favorite series while crocheting. Do you know of any entrepreneur with an unusual business idea? Share their story here.