The Customer Service Series: Develop trust at a distance
[bctt tweet=”If customers don’t trust your business, your chances for success dramatically reduce” username=”SheLeadsAfrica”] Distrust is the bane of every entrepreneur’s (especially those operating in the ‘very’ skeptical Nigerian market) existence. So in this post, I’ll be talking about some easy ways you can build and sustain trust with your customers and consequently enjoy more patronage and customer loyalty & advocacy. 1. Have your customer’s best interests at heart There are so many easy ways to do this, for example, you can make your website mobile friendly, let your payment portal be secure and hassle free, offer recommendations and helpful advice. Just endeavor to be thoughtful and empathetic in how you run your business and engage with customers. Plus, and this is very Plus, and this is very key if your product/service is not the right fit for a customer, let them know that too. You don’t have to try to be all things to all people. Truth is you would get calls from prospects asking for some help in an area that’s not really your business’ thing. And while it may seem like ‘growth’ to take on that (new) customer, if that customer isn’t a good fit, it can actually stunt real growth. In some cases, trying to work with customers who are not ideal clients can lead to such a bad experience for both your business and the customer that you actually create vocal detractors for your business! 2. Be capable of delivering on your promises For example, 24 hours delivery should be just that. If for any reason you might not be able to make it happen then escalate (within the agreed time period) and by all means be apologetic while doing so. Let the product do what you said it would do and let the service experience deliver the value that’s being paid for. Never over promise and under deliver! 3. Be honest and authentic Do not collect money for a size 4, mistakenly deliver a size 3 and then make the return and refund process hellish and frustrating. Customers and clients are smart; they know when you’re being up front or when they are told a mistruth. They’ll appreciate and admire you more when you admit to a mistake, rather than playing games or even worse, avoiding the topic altogether. Finally, not to scare you, but what is always important to know is, the moment your business is not trusted by people, your chances for success within your market/industry are diminished dramatically. Cheers!
Oreoluwa Oduko: Social media helps me reach almost everyone everywhere
[bctt tweet=”I have long decided not to compromise my business standards- Oreoluwa Oduko ” username=”SheLeadsAfrica”] Oreoluwa Oduko is a graduate of law from the University of Lagos and the Nigerian Law School. She began an online business selling pets (@PawsNaija) in 2013 during a six-months-long Academic Staff Union of Universities (ASUU) strike that began while in her third year at the University. Oreoluwa had previously channeled her advocacy skills into general marketing merchandise online before transitioning into the selling of pets. Oreoluwa has a significant interest in traveling and the general lifestyle of animals. She hopes to use her legal background to fight for animal rights in Nigeria. Why did you choose to sell dogs and puppies online? I have always been involved in online marketing. Selling pets came up at some point, and it was only right to add it to my online business. I started the business at the end of 2013, during the six months ASUU strike which began while I was in my third year at the University. What other services do you offer? I am more of a link between clients and what they need. I do not personally offer all services, but I have a network of people who provide services such as veterinary, training, boarding, grooming, and walking and so on. Do your services include any form of offline transactions or are they strictly online? Kindly tell us how the chain works. For purposes of having records, all pre-contract discussions are done online (in writing). Everything else after such as delivery, veterinary, grooming, walking, training, boarding are all done offline. It’s simple really. It depends on what animal the client wants and where it would be sourced from. For example, if a customer wants a dog that is available locally, I get details of what the client wants, contact breeders who deal in that, show the customer’s options, have them choose, pay and it’s delivered to them. If I have to import, I take a request, give the client a quote. The client makes payment, I pay for the pet, and it’s shipped to me and is delivered to the client. What are the major social media channels you make use of and how do you take advantage of it? Twitter, Instagram, and Facebook. I post pictures and get people to like, retweet and share on my personal page. That helps create more awareness. [bctt tweet=”Certain people don’t understand the value of having good quality – @owhreoluwa” username=”SheLeadsAfrica”] How often do you make sales from social media? Not as much as I would like. There are several reasons why I don’t make sales. On Twitter for instance; sometimes I get as many as 600 retweets on a single tweet but no successful sale. People see a picture and breed name that they know nothing about and assume they can have it, but from little interaction with them, they realize that’s not what they want. I also do pre-purchase interviews where I ask the client various questions to ensure the pet is going to a good home where it would be taken of. There are certain breeds that I don’t sell to people who have no experience of owning such breeds and how to train or socialize them. If the person can’t meet the basic requirement, I would most likely decline to sell a pet to them. Also, because of the way my business is being run, I sell only quality pets which do not come cheap and certain people don’t understand the value of having good quality, so they don’t buy. I have long decided not to compromise my business standards by sourcing for pets from just anywhere though. Always I tell people I would rather sell one good pet to a real owner and make no money than do otherwise in a bid to make quick money. I just keep doing what I do, and I try to improve every day, increase my reach, and try to educate people on the little things. What has been the most challenging moment on social media so far? Getting people to understand how the process works and having them pay upfront. People claim to want a certain thing but are not ready to pay for quality which can sometimes be discouraging. [bctt tweet=”People claim to want a certain thing but are not ready to pay for quality – Oreoluwa Oduko” username=”SheLeadsAfrica”] What would your response be to someone who is contemplating whether or not to use social media as a marketing tool? I’d say go for it. Social media helps you reach almost everyone everywhere without physically being there; it’s a sure way to reach as many customers as you need. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
13 questions to ask before starting a business
[bctt tweet=”Do I need a business plan? and other common business questions answered by @BiznessVirgins” username=”SheLeadsAfrica”] Q&A time! There’s no perfect way to start a business, the key is to arm yourself with the right knowledge and set the ball rolling. And to help you set the ball rolling, we’ve answered 13 questions we’ve come across over and over again in relation to starting a new business. 1. How do I get funding? The best way to fund a new business is to bootstrap (from personal savings/funds, family, friends and revenue generated by the business). Pitch your idea to close family and friends, get them to believe in it and fund it. However some businesses require high startup costs; such businesses cannot be bootstrapped, funds for such businesses can be acquired from investors, banks, crowd funding, grants … 2. What kind of business should I start? Its always easier to go for something you know about, have talent and passion for. Find your talent and passion, do your research, this makes it easy to identify the right kind of hustle for you. 3. How should I choose a name? A good business name can quickly get your brand the right attention it needs. Put some thought into picking a name. Avoid random names or names that restrict you. Go for a name that won’t confuse people about what your business does. A business name should set you apart and protect it. Search the internet, especially social media platforms to see if the name you pick is available for use. 4. Do I need a business plan? When you are setting up a business on a low budget, you do not need a business plan. Simply do a lot of research, then put down your mental model for it. Be sure you reconcile this mental model with the bootstrap model as you go along, this will give you a working business model as you scale up. In the case of a business with high startup cost, a plan is required to create structure; it is important that this plan allows for flexibility as you go along. 5. How do I employ? For a bootstrapped business, at the beginning of the venture, try as much as you can to involve yourself with the various aspects of the business so you able to determine the skills required when employing. Except you are on the look out for a specialized skill, employ interns and smart inexperienced people, they are usually trainable and eager to learn. For bigger startups that are run on business plans, you can hire human resource consultants to work out the employment process. To save on costs you can use professional networking sites like LinkedIn to find qualified individual for various job roles. 6. What licenses and/or permits do I require? This depends. Find out what permits, licenses or registrations clients/customers look out for in your kind of product or service. For certain businesses you can obtain permits/licenses from local councils at a minimal cost to operate within a particular scope, you can later upgrade the permits/licenses as you go along in business. 7. What do I need to know about book keeping? Understand financial statements and bookkeeping terms; Balance sheet, income statement and statement of cash flow, net profit, gross profit, revenue, cash investment….. Keep a close eye on your cash flow, cash investments, net profit and revenue. Software applications like Waveapp can be used for bookkeeping. Also keep record of your business activities. 8. Can I operate my business from home? Again, this depends. Some businesses require a space where customers can come walk in while others do not. This is one good way to save on cost as a start-up so except its absolutely necessary, work from home and let the business grow itself to acquire and maintain a work space. 9. Should I operate a franchise or start a business from scratch? A franchise comes with structure, this reduces the amount of risk involved in setting up a business. On the other hand, a franchise requires a good amount of capital to set up, there are usually many clauses in the agreement and you never really get to build the business structure you want, instead you manage an already existing structure. Before becoming a franchisee, make sure the model is viable in your choice area, work with a lawyer, make sure its something you are ready for otherwise simply start from scratch. 10. When can I expect to become profitable? Most new businesses take up to a year to become profitable; Here are a few tips to help you stay afloat during this time Keep your expenses low Keep a close eye on financials. Engage in quick cash transactions/turnover Generate extra cash along the way by offering products and services relating to your business, make sure this does not distract you from your main business. 11. How will I cope with competition? Always stay aware of what your competition is up to. Regularly update your knowledge of what’s going on in the industry you operate. Listen closely to customers. 12. How much do I pay myself? Put yourself on a minimal salary; even if the business cannot pay you yet, keep a record of it, you can later convert it to sweat equity. 13. How do I pick a partner? A partner can make or break a business, choose them with care. A business partner should complement you in such a way that makes the business stronger. A partner is supposed to bring in something you do not already have. Have a good knowledge of who your partner is to avoid surprises, make sure you are aware of all the risks involved in partnerships. Make the partnership agreement tidy, involve a lawyer, please do not set up a partnership on a gentleman’s agreement. Goodluck!
Boitumelo Tlala: I knew failing was never an option
[bctt tweet=”Boitumelo Tlala: There is time for fun but fun is sweeter when you focus on education first.” username=”SheLeadsAfrica”] Boitumelo ‘Tumi” Tlala is a corporate social investment professional who is passionate about the development of disadvantaged communities. She is a graduate of the University of Johannesburg and is currently completing a Btech degree in Public Relations Management. She plans to complete her Masters Degree specialising in Corporate Social Responsibility. Growing up in one of the toughest neighbourhoods in South Africa, Tumi was able to overcome the temptations and challenges which surrounded her. She didn’t relent on achieving her dreams and continues to soar to greater heights. Tumi intends to ultimately head a multinational foundation with the aim of investing in Africa, to empower women and youth, for a sustainable future. You grew up in a rough environment with so many negative distractions, how were you able to stay focused on your goals without relenting? I grew up in Diepsloot, an informal settlement north of Johannesburg. Alcohol consumption, rape and crime, in general, were the norm, and still are. Yet there was hope, my parents strived to take me to good multiracial schools. I was able to stay focused by studying hard, usually, midnight to mornings as there were taverns around my home with music blasting through the night. I surrounded myself with school friends, most stayed in affluent suburbs, which helped me to escape. Finally, I watched shows like the Oprah Winfrey Show, back then it encouraged me that women can succeed despite their circumstances. What was the toughest period of your life so far? The toughest period of my life was when I lost my father in October 2003, the year when I was in matric. Being a daddy’s girl he was a great support. To make matters worse, I was to start university the following year and I wasn’t sure who would be paying my fees. As a result I needed to find work immediately after completing my exams, which I did at a mall close to my school. By God’s grace, a wealthy businessman who was a friend to my friend’s father sponsored my two years of tertiary. Luckily by the third year, my father’s pension and provident funds came through. Throughout, I knew failing was never an option. If you were to address a group of teenagers, what advice would you give them? If I were to address a group of teenagers, I would first of all tell them there is time for fun but fun is sweeter when you focus on education first. There are many opportunities out there but you need to focus, work hard and smart, have self-respect and also respect your parents. There are many opportunities out there but you need to focus, work hard and smart, have self-respect and also respect your parents. Tell us two of your best and worst skills. Best skill is my ability to network, to form partnerships and relationships, a great skill that I am using in my career as a corporate social investment practitioner currently. My worst skill is my intolerance for the mediocre. I see time as my most important asset and people or situations that tend to take time and yield little, I cannot tolerate. As a result, I surround myself with people I can learn from and whom I can also be an asset to. Who is your role model and why? I do not have a specific role model, but there are many attributes that I admire in a number of women and men, who are trailblazers of their own destinies. I have come to love She Leads Africa as daily there are amazing women and men whom I learn from and follow at times. [bctt tweet=”Boitumelo Tlala: I love SLA because I get to learn from so many amazing women and men” username=”SheLeadsAfrica”] What are some of the things you want to achieve before turning 40? Before the age 40, I would like to make giant leaps in my career and business. In my career, I would like to be a head of a foundation for a multinational organisation. I believe strategic corporate social investment can be a solution to some of Africa’s challenges. Investing in economic development by supporting small businesses, especially female led ones, investing in education for the African child and tackling the scourge of HIV/Aids for the betterment of our future, are my top priorities. With that said, I am planning on pursuing my Masters specializing in Corporate Social Responsibility. On the business front, I have started a property development company where I plan to provide affordable accommodation for our people. If you were to live anywhere in the world, where would you choose? I would live in South Africa, it’s a wonderful country and I grew up here, my roots and past are here. I believe Africa has a lot of potentials to grow. Most importantly we have ubuntu, where we respect and care about each other regardless. Having to live in the post-Apartheid South Africa, the thought of someone making me feel I need to be anything rather than me or feel that I should not be in a specific place due to my skin, for me is the worst violation of humanity. I would like to have a home in the UK and USA though…if I can achieve that before 40, then I would be highly proud of myself. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
How to handle conflict like a pro
[bctt tweet=”There are many reasons you might have conflict in your business & you need to understand them” via=”no”] The former US president Ronal Reagan is quoted as saying, “peace is not the absence of conflict, and it is the ability to handle conflict by peaceful means.” This means that conflict is inevitable: we have it at home, at work, and in our social circles. The moment you have more than one person in a group, the likelihood of confrontation arises. Why? Because of differing views, because of differences in interests etc. If you are wondering if the conflict at your office is normal, wonder not, it is. What is not normal is the degrees to which it can go to as well as the irreparable damage it can cause if it is not dealt with accordingly. If you are a business owner or even an employee, the following tips can help you handle conflict better and foster a positive environment. 1. Understand why you have conflict There are many different reasons you might have conflict in your business. These range from personality clashes; communication gaps; disputes over approaches as well as competition for limited resources. Understanding the triggers from your environment is the most important thing you can do because only when you know what is causing something are you in a position to ‘fix it’. 2. Manage expectations Do you over promise and under deliver? Managing expectations internally is important because people know what they can expect from you and the work environment. Often times in trying to get the ‘best’ talent through the door, business owners make promises that they cannot meet by the time they say they will. This leads to resentment, which manifests in various problems that affect the business owner, colleagues and even customers, rather under promise and over deliver. 3. Draw up a conflict resolution guide In the same way that you would have a code of conduct that you get every employee to sign when they come on board, so too should you have a conflict resolution guide. The contents (and comprehensiveness) are dictated entirely by the anticipation of conflict in your company as well as the gravity of those conflicts. Start simple, put together questions that first and foremost facilitate a reflective purpose. [bctt tweet=”Drawing up a conflict resolution guide could help handle conflicts in the workplace effectively” username=”SheLeadsAfrica”] 4. Set rules! Over and above the standard policies and codes of conduct, have rules of engagement that you compile with your team. When they have had a say on for example how they will relate to each other in the office, they are more likely to keep their end compared to when it is a rule from the boss. You can even take it a step further and develop shared values. Make sure you include how ‘we promise to deal with conflict in the office’. 5. Never take sides Yes she may have started with you when you were still a struggling business owner, and she understands the company, but just like everyone else you’ve brought on board, she has a role to play. Everyone who works with you makes a contribution and they all need to be treated fairly and with respect. That includes not being side-lined over another employee. Treat everyone the same. 6. Listen more and talk less As the visionary and not executor, yours is to spend more time listening than talking. Listen to what is not said especially because it is herein that the truth is often times revealed. Listen not to answer but to understand. When your approach is this, people will feel comfortable coming to you, be it for good or bad. And as a permanent effective strategy to conflict management, this accessibility is what you must aim towards. When you take even one of these tips and put it into action, you will be amazed at how much more manageable conflict in your workplace becomes. Remember that peace is not the absence of conflict; it is rather the ability to handle conflict by peaceful means. Sometimes all it takes is being proactive and putting systems in place that support dealing with conflict when it arises.
Lindiwe Mashinini: I work hard to ensure that I create a legacy for my girls
[bctt tweet=”Lindiwe says ‘I want African girls to know that we live in a time where everything is possible’ username=”SheLeadsAfrica”] Our generation has been privileged to be brought up in an era where everything is online. I’m pretty sure the next will literally be raised by technology and that by then pens and paper will be in museums. Software development or coding is an IT skill that is highly demanded, but it so happens that we don’t have enough coders. Generally, the IT industry is perceived as a man’s field and what we need is more ladies to challenge the norm. Some African girls have been blessed to have Lindiwe Mashinini the Founder and CEO of Africa Teen Geeks. Africa Teen Geeks is a non-profit organisation that educates school children and the unemployed youth on how to code. Lindiwe holds a BCom degree from the University of Cape Town and recently completed a General Management Programme at the Gordon Institute of Business Science (GIBS). Lindiwe is currently studying towards an MS in Technology Management from Columbia University in New York as well as a Graduate Certificate in Entrepreneurship and Innovation at Stanford University. Her numerous accolades include being among the Young Business awards top 3 finalists and recently named Innov8tive Magazine Top 50 Visionary Women in #Tech To Watch in 2017. There are several pathways to take in IT. Why coding? Africa Teen Geeks’ main mission is to inspire a generation of Africans who will be creators of technology, not just consumers. Ten years ago less than 18 percent of the world’s population had access to the Internet. Last year roughly 3 billion people -approximately 43 percent of global population- were online. This is phenomenal growth and the pace of change is continuing. The digital economy has a great impact on South African growth and economic opportunity. In 2014 alone the US exported roughly $400 billion in digitally deliverable services accounting for more than half of US services exports. Africa’s digital exports have been negligible. Africa’s economic growth and competitiveness depend on our capacity to embrace the digital economy. For Africa to be competitive in the digital economy it has to equip the youth to address the legacy of colonialism where skills are concerned and to level the playing field for the previously disadvantaged. Coding is one of the ways in which we can raise a generation of innovators and tech entrepreneurs. With the majority of Africans lacking access to capital, technology is one of the few industries where one doesn’t need money to start their business but only sweat capital. From your experience with the coding classes. What is the common hurdle? Their main hurdle is access to computers and the internet. This is common for most Africans since less than 10% of Africans are online. We are addressing that by removing both the computer and internet access as a barrier to learning the basics of coding. In that way, we can really talk about “Computer Science for All. [bctt tweet=”Africa’s economic growth & competitiveness depend on our capacity to embrace the digital economy” via=”no”] Africa Teen Geeks is a non-profit org, how would you pitch to get investments within your organisation or in the tech industry as a whole. We see ourselves as a social enterprise and are working hard to create an organisation that is not donor dependent. We have just launched our first coding boot camp as well as an entrepreneurship lab through our partnership with the Unreasonable institute. Ultimately, we are a movement that empowers, equips and elevates Africa’s next generation of game changers. Let’s talk startups. How good should a coder be before starting their own coding company? I think they need to be good enough to be able to create a prototype of their idea. They need to be able to demonstrate their solution to potential customers and investors. [bctt tweet=”The aim of this programme is to create a pipeline of African women in tech -Lindiwe Mashinini” username=”SheLeadsAfrica”] Generally speaking there is a gender gap in our IT industry. How can we close the gap and break the stereotypes? Obviously, early exposure is important but also is having female role models in the tech sector. That’s why we have a Girl Geek programme in partnership with Standard Bank. At the Girl Geek programme we don’t only teach the girl how to code, we also expose them to the industry. We also provide leadership training and mentorship from Standard Bank developers. The aim of this programme is to create a pipeline of African women in tech by removing all the barriers that keep girls from pursuing tech careers. Knit2code, now that’s genius! Please share with us how this came about and how you executed your idea. Knit2code was inspired by the lack of female role models for girls and also the situation on the ground where less than 10 percent the population are connected to the internet. For example, only 5 percent of South African schools teach IT due to lack of infrastructure and qualified teachers. But also only 23 percent of IT learners are girls. Knit2code includes the female caregivers who learn to code through knitting. What happens to girls when they go home? For many, their mothers and grandmothers (who are most often their caretakers) are overwhelmed by technology. They do not think they have any skills to support their daughters in their training and to discuss their work. Sadly, girls interested in STEM are often told they inherited a “male brain”; technical skills are not seen as a part of a woman’s feminine legacy. Many women, of any generation, either knit or know about knitting. They see it as a useful handicraft, one that can create garments for their families. Without knowing, women who knit have already learned the basic concepts of computing. Helping women recognize this connection is what Knit2Code will seek to accomplish. Knit2code will bring together 8-10-year-old girls and a female family member to learn, re-learn or enjoy
Facebook Live with Kike-Lola: Becoming your own boss (Jun 5)
The moment you realize you dread going to work three out of five days a week or you develop a passion for something bigger than your salary, you know you’re on the highway to becoming a boss. Following your passion and becoming an entrepreneur can be a significant lifestyle change especially when you’re scared of getting cash trapped. Alright, you’re giving us the side-eye and asking – “How do I pursue my passion when the bills are piling up”? No need to worry, the real boss herself has answers for you. Sign up for a Facebook Live session with business coach and founder of My Boss Is Me – Kike-Lola Odusanya. On Monday, 5th June she will be talking to us about ways to becoming your own boss. Kike-Lola is on a mission to help women around the world see their deepest desires and dreams come to fruition through what she calls “the gift of entrepreneurship.” Sign up below to get Kike-Lola’s 7 Steps To Quitting Your Job Like a Boss for FREE. Register below to have access to this opportunity. Some of the topics we’ll cover Why you should be your own boss Things to do and think about before quitting your Job 7 steps to quitting your job like a boss Maximizing financial security and money issues Facebook Live Details: Date: Monday June 5th 2017 Time: 12pm Toronto // 5pm Lagos // 6pm Joburg Place: facebook.com/sheleadsafrica/ Watch the video: https://www.facebook.com/sheleadsafrica/videos/1892996607590317/ Get the guide [ninja_forms id=131] About Kike-Lola Kike-Lola is the founder of My Boss Is Me, a virtual and personal development firm. She is a “serial entrepreneur”, author, speaker and a network marketing industry professional best known for a straight-shooting and result-driven approach to business and life. Born and raised in Toronto, Kike-Lola believes entrepreneurial experience encompasses life skills that all women should develop as a way to reach their fullest potential. That’s why she refers to the entrepreneurial experience as the ultimate life skill. She realizes business ownership is not for everyone, but Odusanya believes all women can benefit by exploring the mindset, talents, and knowledge of successful entrepreneurs and take control of their lives, proudly declaring, “My Boss Is Me.”
The Customer Service Series: Don’t interrupt your customers
[bctt tweet=”You’re going to have to get your customers attention one way or the other, just don’t interrupt them” via=”no”] I’ll make this one very quick. Here’s a simple fact, people do not like ‘marketing interruptions’. Take these two scenarios. You’re listening to a radio station but a jingle comes up, so you tuned out. You’re watching your favourite show and there’s a commercial break, so you pick up your phone to check your Twitter TL. If this sounds familiar to you, then you know what I’m talking about. This is the age of ad blockers where people are paying a significant sum to avoid advertising. So you can imagine how irritating it can be for these people when brands/businesses somehow manage to break through and interrupt what they are doing. As a business you have to be deliberate about not annoying your (prospective) customers and quite frankly, things like; Incessant generic and ill-targeted advertising Nonstop unsolicited emails Bombarding a customer (after they’ve made a purchase) with marketing offers and updates can be quite exasperating. The right way to interrupt customers The thing is you need your customers to notice you. However, if you’re going to interrupt your customers at all, you want to make sure that it is more for their gain than yours. As you navigate this tricky landscape, you must ask yourself these three key questions: Is what I’m offering/doing/saying/sharing relevant? Are the message and the overall experience contextual? Is the journey enjoyable — or at least not unenjoyable? At the end of the day, in one way or the other, you’d have to interrupt your (prospective) customer in other to be heard. The key is to try to find a balance between interrupting and creating relevant interesting brand experiences that they’d want to participate in. Cheers!
5 things to do to be successful in your career
[bctt tweet=”Career success doesn’t come easy, Chikodi Abani shares 5 things to change for a successful career” username=”SheLeadsAfrica”] We all want to be successful in our chosen fields –be it as a writer, actor, entrepreneur, fitness trainer, media consultant, or radio presenter. We all strive to be among the top 5. It’s not enough to dream success, you can’t aim for success while you dilly-dally. You can’t say you’ll lose a few pounds while you keep stuffing yourself up every day. Something’s got to change –be it your thinking or environment. You can’t keep doing the same thing and hope to get a different result. It doesn’t work that way. If you want a different result, do something different. Success is not something you attain by just dreaming. In the words of Shonda Rimes “Dreams are lovely. But they are just dreams. Fleeting, ephemeral, pretty. But dreams do not come true just because you dream them. It’s hard work that makes things happen. It’s hard work that creates change.” In other words, hard work is essential to success. Attitude/mind-set You are what you think! Ever paid attention to the thoughts running through your mind? Are you filled with so much negativity that you can’t stop to harbor one positive thought? There are no shortcuts to success -it’s tiring and sometimes lonely. Occasionally you will feel like you’re headed somewhere, other times you’ll feel like you’re on the wrong bus. In the journey of success, attitude matters. Maintaining a positive attitude when your emotions are all jumbled up helps. You won’t always feel upbeat and energetic; you will feel like quitting sometimes. Ever wondered why lifestyle coaches and motivational speakers stress on positivity. It’s because one small positive affirmation goes a long way. Get your ass off/leave your comfort zone A friend told me that he will like to know me. I found it funny because he knows me. He laughed and added, “I know you. And I want to believe it when you set out to do something because you are too relaxed.” That hit me really hard. Several times I dreamed up an idea out of excitement only to let it go down the drain. Other times, I set out do something only to let procrastination get in my way. How often do we make up our minds to do something only to get stuck in our comfort zone? We say we’ll do this or that but we stop before we even begin. Why? Because we’re so scared that we’ll rather sit and wait for the ‘right’ time or when the coast is clear before we step out. I love analyzing and thinking through a plan. It’s good. But oftentimes we indulge in so much thinking and analyzing that hesitation begins to creep in. You have got to stop over thinking, over analyzing, second guessing and self-doubting yourself. Just get on the train. [bctt tweet=”We are what we repeatedly do. Excellence, then, is not an act, but a habit.” username=”SheLeadsAfrica”] Be resilient According to the Merriam-Webster Dictionary, resilience is the ability to become strong, healthy, or successful again after something bad happens. You can’t be successful if you’re not resilient. Things will not always go your way; you’ll fail, fall and feel miserable. You have to have an insatiable desire to pursue your dreams despite the obstacles surrounding it. No matter how many times you fail, or how often you make a ‘fool’ of yourself, get back on track. It doesn’t matter how many times you fall, what matters is how many times you get up and get going. Keep learning We are what we repeatedly do. Excellence, then, is not an act, but a habit. Most people tend to settle once they get that job or start up that business. They shut the doors to grooming or improving themselves. University days are over, business is flourishing. There’s no need to sharpen your skills, right? Wrong. If you want to stand out, you must be willing to work on yourself at all times. How do you think people like Chimamanda Ngozi Adichie, Omotola or Oprah got to where they are? It’s because they worked on their craft. Ask renowned medical doctors or award winning writers and actors, they will tell you how much time they invest in learning. We are surrounded with so many resources to become better people and thanks to technology; you don’t even have to be in a classroom. With your smartphone, you can have access to unlimited knowledge on a wide range of topics. We live in a dynamic world so there’s the need to stay up-to-date. Do away with distractions “Lack of direction, not lack of time is the problem. We all have twenty-four hours days” – Zig Ziglar Successful people manage their time wisely. Time management is linked to success. It is difficult to attain success if you spend your time on the wrong people or things. Merriam-Webster Dictionary defines distraction as “something that makes it difficult to think or pay attention”. To be successful in your career, you should be willing to set aside your distractions – TV, gadgets, people, social media…; whatever is diverting your attention from your desired goal.
Maureen Isikaku: I find a lot more joy and fulfillment when I’m painting faces
[bctt tweet=”@radiantbyreena: I’d really love to give Ini Edo a facebeat. I hope she reads this & calls me up” via=”no”] Maureen Isikaku is a part-time freelance beauty artist with intent to go full time pretty soon, she is also a school administrator. Maureen caters to beauty, bridal and editorial makeup and is working on expanding her artistry into bridal hair styling and organic skincare. She started her freelancing makeup career in October 2015 and has grown in leaps and bounds since then. She had her makeup training done with Zaron Cosmetics, Ikoyi. She has worked on celebrities such as Victoria Kimani, Arese Ugwu, Kayla Oniwo, Uche Elendu and a couple others and backstage at high-profile events (Miss Nigeria and The Headies) and enjoyed every bit of it Maureen Isikaku lives in Lagos, Nigeria and is available to travel worldwide. You run radiantbyreena and also have a 9-5 job, how do you manage both successfully? Yes, I do. It has not been easy managing both but I have learnt to put structures in place and allocate specific amounts of time towards each job. My makeup appointments are majorly for now, during the weekends or in the evening, that allows me to juggle both effectively. Luckily, so far out of town jobs have been during the school holidays. Eventually, if you have to choose between the two jobs, what will it be and why? It would definitely be makeup artistry, the reason being that I find a lot more joy and fulfillment when I’m painting faces. I am very passionate about what the outcome will be on a job that I can think of nothing else. The number of makeup artists in Nigeria have gone off the roof, how do you deal with the tough competition and gain customers? Dealing with competition can be emotionally draining, as you have to constantly observe and try to offer better than your competitor. So I focus more on developing my craft and business than I focus on my competition and this has really helped. I attach value and quality to my services. When I accept a job, I always strive to give the best regardless of anything. I continually invest in my craft and in myself. When I am with a client, I make sure that she is satisfied and happy. All these lead to referrals that go on to become repeat clients and my client base keeps growing. What are some of the common mistakes done by makeup artists during a face beat? I would say forgetting to prime and mismatch of foundation shade (a very common mistake). What do you love about makeup artistry? I love the opportunity to get creative, the satisfaction for both the client & I after a job well done, the travel and getting to meet new people. Also the fact that I have a lot of makeup to play with. I just love the beauty of makeup artistry. Which celebrity would you like to face beat? I would really love to give Ini Edo a facebeat. I hope she reads this and calls me up. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.