Maxima Nsimenta: How to build a successful cosmetic brand
[bctt tweet=”Maxima Nsimenta is proving to herself & the world that quality can be made in Uganda” username=”SheLeadsAfrica”] Ironically, some young people are spending countless hours drafting and sending job application letters in search of white color jobs, while those employed, are quitting pursuing their passions in businesses. What’s more, the latter are not only becoming regional brands but also going ahead to create employment. With the ever eluding job opportunities and increasing cost of living, it is time young Africans started thinking of what “they can do to their countries” instead of the other way round. That said SLA contributor Maureen Murori caught up with a young entrepreneurial Ugandan lady, whose life’s motto is: “Why not?” Maxima Nsimenta is the CEO and managing partner at Livara, a cosmetics company dealing with natural skin and beauty products. The Steve Jobs inspirational quote: “Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me,” is what keeps Maxima awake striving to do something different but wonderful! Maxima and Maureen spoke extensively about founding Livara and Maxima’s personal growth since the venture. Here is what Maxima shared: For some young people, starting and running a business is a challenging task that they would rather not take up. What was/is the inspiration behind your venture? While I was still employed as a Field Engineer at one of the world’s largest oil and gas service companies, I had the opportunity to travel vastly. During my travels, I noticed that some of the high-end cosmetics products used oils and ingredients from Africa. It is these oils that especially made the products that much more valuable. Whenever I’d return home, I’d notice that we weren’t adding value to these oils locally. This seriously perplexed me. In addition to this, after about one and a half years of employment, I stopped getting the fulfillment I initially had with the job. I felt empty and purposeless. It started becoming more of a mechanical aspect of my daily life. Yet, when I indulged myself in beauty and cosmetics, I felt content. I then proposed to build a company that would manufacture top quality natural and organic cosmetics that would compete with the international brands. However, I’d do it from my country, Uganda. I planned to prove to myself and the world that quality can be made in Uganda. It took me about a year to prepare for Livara; mentally, financially, structurally. Then when I had my minimums in place, I took the leap. When people are starting out a business, there are several things that they learn on the job. What are some of the things (positive or negative) that you learned about your business or self since starting your venture? Patience! Before I started out in business, I was used to getting what I wanted when I wanted and how I wanted it. In business, especially the manufacturing business, everything is based on processes and systems. Given that I’m building my company based on systems, it always hits me at home where it hurts. Not everything is instantaneous; perfection takes time and is worth the wait. I have learnt to respect people’s time and competencies a lot more. I have also come to understand and learn the value of teamwork from a front row seat, I cannot do everything alone. Business has taught me to learn to trust and rely on people to do their job, a lot more than I used to before. I have become addicted to knowledge acquisition. Nowadays, I read a lot more to be on top of my game. However, because of this, I realize that I have less time to build my other personal relationships -many of which have been affected. I hope it pays off eventually. Most importantly, I have become more spiritual than before. I have put my hope and trust in God, to guide and help me with the things that are beyond my control. There are several things that could have gone wrong but suddenly and unexplainably did not. For me, that is my God at work; leading me through this journey. [bctt tweet=”Not everything is instantaneous; perfection takes time and is worth the wait” username=”SheLeadsAfrica”] What skills did you acquire either through practice, work placement or learning institution to improve business? I’m not certain if research is a skill or a culture! But it is the most important thing that I picked up from my previous jobs. I only executed plans after more than adequate research had been carried out. Before my business, I had three jobs that were all scientific and research based. I’d literally spend nights up learning about different things related to one particular aspect of a bigger picture. It was my job to adequately understand the pros and cons and have a comprehensive yet conclusive position on any decision I made. This research-based decision making has been a fundamental skill for my business today. Presentation skills: Many may overlook this, but this is crucial. Although acquired and built over time since my university days, presentation skills have become a great acquisition that has helped me to negotiate better deals for myself and my business. Report writing: This includes writing project studies and reports. This is a skill that helped me write my business plan that won me incubation space at the Uganda Industrial Research Institute where we are based. Had I not known how to write a business plan and adequately present it, I do not know how far I would have come by now! Communication and interpersonal skills are other skills that keep on resurfacing and pushing me forward. The two keep evolving and changing with different circumstances. So, the basics molded me. And they continue to do so, even today. In the end, I’ve learned that it is always the relationships we have that help to either build us or break us in life. What is
Should you plan ahead or just ‘go with the flow’?
[bctt tweet=”You need intention and you need to have some sort of plan with your life” username=”SheLeadsAfrica”] There’s nothing wrong with occasionally going ‘with the flow’ when it comes to events that are not major. Like just deciding to get in your car and driving to wherever the road may lead you, we all need to be a little spontaneous at times! The problem with ‘going with the flow’ is not knowing where that flow will lead you. I came across a statement that said: “the trouble with going with the flow is, you might wind up getting sucked down the drain”, and isn’t that true? The danger of moving without a clear plan There are times when going with the flow feels great, the times when everything just seems to fall into place. And sure enough, there are times we have no control over situations, and we have to just go with the flow of things. The tricky thing about going with the flow is that firstly, it takes time to notice things going astray and you may fall into traps, which you could have been able to avoid, had you had a clear set plan. The second reason why going with the flow is not always the wisest thing to do is that if all you do is “go with the flow”, you put yourself at risk of losing focus and allowing yourself to settle for less than what you can achieve. You need intention and you need to have some sort of plan, which maps out how you will get to your target. Life is unpredictable and we often have to deal with things we have not been prepared for. However, planning ahead is still the better thing to do, if you have planned properly, you can always go to ‘Plan B’. Also, if you plan ahead you can usually assess the risks involved, and that may save you from unforeseen challenges. Your plan doesn’t have to be incredibly researched or very detailed but it should have some general idea on how you will achieve or approach a specific situation. It will always make it easier for you to take the next step required in your situation. A plan works exactly like a map –you know how hard it can be trying to get to a place with no directions. What would have taken a few minutes, can easily end up taking hours! The same can be said when you go through each year or day-to-day activities without any form of direction; you may find yourself circling the same place over and over again –but with a plan you have some form of direction, meaning you can go straight to your destination point without going through the same circles. Why planning is important #1 You have a clearer vision of where you want to go. #2 It makes it easier to examine the risks involved. #3 There’s no wasted time; therefore you can achieve your goals in a shorter time frame. #4 Should something go wrong, you can always move to ‘plan B’. My go-to manual for all matters of life, the word of God says: “Plans fail for lack of counsel, but with many advisers they succeed” – Proverbs 15:22. We should never forget that there are people who have already been where we need to go. There are people who can guide you in the right direction. That’s what communities like SLA are for. So, if you have not already done so, it’s time to start making a plan about the steps you need to take to get to the top in 2017. You can’t allow yourself to go with the flow… we need to be intentional!
Chika Madubuko: Creating a platform of care and support for the elderly
[bctt tweet=”I was able to identify winning business routes and steered Greymate Care in that direction” via=”no”] A young woman’s trouble in finding a safe and reliable caregiver for her bedridden granny, made her think of filling that void for others. As a #MotherlandMogul who believes in improving the African economy by identifying and solving problems, Chika Madubuko is using technology to support Nigerians, one elderly and disabled person at a time. Making life easier in Africa is one of the causes Chika is passionate about, she has businesses in the agricultural and health sector including her caregiving online platform Greymate Care. Greymate Care offers a safe and secure platform for people to look for a caregiver for their elderly family. With experience in multinationals such as Amazon Inc. and Guinness, Chika is gradually turning Greymate Care into an empire and improving the lives of the vulnerable people. In this interview, Chika talks about the selflessness and business acumen of African women when it comes to unconventional business ideas. What is the story behind the birth of Greymate Care? Greymate Care was created so Nigerians never have to experience the same hassle we did when my granny became bedridden due to diabetes. We were all busy and couldn’t provide her with the care she deserved. Hiring a caregiver for her was so complicated. Sometimes miles were travelled in futility to interview one caregiver, and we often ended up with a poorly trained caregiver. Not to forget the security issues that had to do with having a total stranger in the home. I asked around and discovered it was not peculiar to our family. The busy professionals complained too. Greymate Care addresses the problem and is an online platform that connects the vulnerable to a competent, insured, and professional caregiver. Our caregivers are background checked thus taking the stress of care off busy professionals. The icing on the cake is that you can get even a doctor or a nurse from the platform. Even in the event there’s a strike, doctors never have to worry as there is a source of income for them. [bctt tweet=”The African market is a very unique one and a foreign business idea would fail if necessary tweaks are not carried out” username=”SheLeadsAfrica”] What skills have come to play for you in the course of running your business? My meticulous nature and business acumen have been pivotal to the success of Greymate Care. I was able to identify winning business routes and steered Greymate Care in that direction. The business also requires a lot of personalised activities per service user; I could spot each peculiarity by paying attention to detail. Did you experience hiccups in localizing this western business concept into the African market? And how did you scale through? The African market is a very unique one and a foreign business idea would fail if necessary tweaks are not carried out. One marketing or recruitment error can grind the business to a total halt. For Greymate Care, it was hard initially to convince everyone on the value chain, from the investors to the consumers. The consumers were worried about safety due to concerns about crime rate and the investors, viability. We subscribed to premium insurance and background checks from experts and with that, we were able to convince the prospects on security. They were converted to paying clients, and when the numbers increased, the investors became convinced on viability. What business support(s) have helped you so far in the course of running your business? Mentorship from successful entrepreneurs has helped a lot. Attending relevant networking events has also proven useful in the growth of Greymate Care. [bctt tweet=”Build an excellent product and watch it sell itself – Chika Madubuko” username=”SheLeadsAfrica”] How do you sell your business to your clients and make them trust you? First is developing a good product that speaks for itself, our methods are different. For example, instead of manually lifting a service user, we insisted on hoists. We then sell our uniqueness and reviews from existing customers through social media, press releases, and offline marketing. Our best bet is influencer marketing where we partner with key individuals/firms and gain referrals from them. Gaining their support is easy as our services are unique and of world standard. Our mantra remains ‘build an excellent product and watch it sell itself’. What four words resonates with your business Priority, Attention, Technology, Compassionate. [bctt tweet=”With the right business strategies, your market share will be significant – Chika Madubuko” username=”SheLeadsAfrica”] As a young entrepreneur, what are your expectations in the business world? I am mentally prepared for the daunting process called entrepreneurship. I hope to achieve my milestones, such as gaining 30,000 service users by 2018, and raising enough funds to expand to other African countries like Kenya and Ghana. Does monopoly from a starting a new business concept play any role for start-ups? Running a monopolistic business can be likened to a life-size oxymoron. With the right business strategies, your market share will be significant but your marketing budget has to be really high since you’re first on the scene. If not Greymate Care, what other name would you go for? Iya Care If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Webinar with April Laugh: Earning profit in the fitness industry (Apr 26)
Lola Komolafe, founder of April Laugh is a fitness enthusiast, a meal plan genius, and a healthy foodie. Join us for a webinar with her on Apr. 26th, as she shares with us how she progressed from passion to profit. Are you passion driven, or profit driven? Wait a minute! Who says it isn’t possible to pursue both? For many people, working is about much more than simply paying the bills. It’s about having a full life, using talents and making a difference. Understand that knowing your passion is a lot more easier than learning how to make money from it full time. Whatever it is you love to do, there are an incredible amount of ways to monetize your passion. Lola Komolafe discovered her passion for fitness and a healthy living and started organizing fitness challenges online, before long she got positive testimonies from friends she’d helped and decided to do what she loved full time, thereby giving birth to April Laugh. Join us for a 45-minute webinar with Lola Komolafe on Wednesday April 26th, 2017. We’ll be discussing how to discover your true passion and make money from what you enjoy doing. Register below to get the exclusive link to the webinar. [bctt tweet=”Learn how to turn your hobby into money. Join @fitmrsfats for a webinar on Wed Apr. 26th ” username=”SheLeadsAfrica”] Some of the topics we’ll cover: Starting out in a non-traditional industry Turning a hobby into money Stages and steps to a healthy living Juggling work, life and your finances while working from home. Webinar Details: Date: Wednesday April 26th Time: 2pm UK // 2pm Lagos // 3pm Johannesburg Watch here: About Lola Komolafe Lola Komolafe aka April Laugh is a Fitness Entrepreneur, Certified Nutritionist, Meal Plan Genius and a Fitness Enthusiast who takes conscious efforts to live a healthy lifestyle. She helped her husband to lose over 40kg and has been inspiring people to adopt lifestyle changes with the #LifestyleChangeWithApril 12 Weeks Challenge. She’s also a God-fearing wife and mom to Bryan and lives in England. You can read more about her on here and find her on Instagram: @fitmrsfats
Valentine Mabaso: I am a warrior, I got scars to prove it
[bctt tweet=”I aspire to help those with skin conditions and scars to see that their strength” username=”Rockscarsqueen”] …Shape, size and scars. These are some of the common insecurities that massacre every shred of confidence one can possess. Women feel the pressure to weigh certain kilos, have a particular melanin shade and definitely a clear skin tone. But trying to be something else is honestly a waste of who you truly are. You need to accept the areas that make you feel fragile and capitalise on your strengths. A beautiful soul called Valentine Mabaso embraced her own scars and now gives hope to all those who feel trapped by their skin conditions. This #MotherlandMogul is a Marketing Specialist by day and a Rock Scars warrior every day. Her aspirations are to help others see that their strength is written on their skin and to help them see the beauty in their scars. She lives with a chronic skin condition called Atopic Dermatitis and has been living with it for 10 years to date. The 23-year-old was born and bred in the rural villages of Limpopo and currently resides in Johannesburg, South Africa. Valentine has two awesome younger brothers and they were raised by a single mother who is Valentine’s number 1 cheerleader in her mission to change the world. What Rock Scars priorities are you focusing on right now? At this stage we are prioritizing on the following: To provide a platform and an environment that serves to empower and inspire people living with any form of skin condition or a scar of any kind. To restore self confidence in people of any age and gender, living with scars by providing support, networking, mentoring, encouragement and health care activities across the nation (particularly concerning skin disorders, cancer and scars of any form). Rock Scars also educates people about skin conditions. Do you do this personally or do you have professionals who conduct these sessions? We have unfortunately not worked with any dermatologist to date but we hope to have a professional assisting with that in future. I personally made thorough research about different forms of skin conditions, the common ones and those that are rare. I look at how they can be prevented and/or treated and how to live with them and then I share that with others. We call this Skin Condition Awareness and it is Rock Scars’ way of educating people about skin conditions. However, I always make it clear that our participants should in all cases seek medical attention with professional Skin Doctors. Also, as people come forward to share their stories about their skin conditions, I further research about the skin conditions and then create awareness about them, especially with our online communities. How do you tackle discrimination against the people you assist? I believe that no one is born with a discriminatory mind, such things are learned from people and events around us. If we can teach people especially those not directly affected by us and our scars, then we can change their minds thus tackle being discriminated. We teach people to learn to appreciate diversity and respect people who are different in any way. People may be disabled, transgender, dark-skin or have a different hair color, scars, stretch marks or a skin condition but the truth is, no one chose to be that way so why should we discriminate them. Rock Scars promotes dialogue on social media and during the events where we engage those living with skin conditions and scars and those who don’t. In as much as I wish to protect the people I assist against discrimination and negative remarks, I unfortunately, cannot be there for them all the time. This is why during the sessions or our 1 on 1 conversations I remind them that they are warriors. That way they will be strengthened and will stand their ground under any circumstance. I call them warriors not because I want them to feel better but because it is true. If you can survive a burning house, car accidents, cancer, and its many surgeries, live with a chronic condition for so long, why should words from someone you don’t know break you? I remind them that it matters NOT what others say. They should know that they fought bigger battles and won them and now they have the scars as medals to prove it. How do you respond when Rock Scars is held up as an object of ridicule? The best tool I believe in is education. Most people make such remarks because of misinformation, so the best way to correct such behavior is through educating them about our conditions. For example, I was told a lot of times that I must be HIV positive because of my skin and its scars. This example goes to prove that people can just look at you and make their own assumptions and conclusions. Through Rock Scars, I show people it is not ok to make your own conclusion just by looking at me. Often when we get ridiculed for what we do, I always remind people that no one ever voluntarily goes out there to get a scar for the fun of it. We try to make those ridiculing us understand that even if they are not infected they are probably affected in some way. They have someone in their lives who has a scar or is living with a skin condition. We are patient with those who do not agree with what Rock Scars does and let them know that in any case the same happens to them they are welcome to our family of warriors. To grow, do you advertise Rock Scars or do you rely on word of mouth? Why? I use every opportunity I get to promote the good work Rock Scars does. We interact with most people online and therefore use that as an advertising tool. It allows us to reach a large number of people across the globe instantly and it is cost
Nelly Olang’: Women, sanitation & basic hygiene are the key to creating lasting change in Africa
[bctt tweet=”Nelly Olang’: Lack of sanitation remains one of the world’s most urgent health issues.” username=”SheLeadsAfrica”] Nelly Olang’ is the founder and Managing Director of Connel Enterprises Limited, a company that brings relief to women and girls through provision of sanitary services. With good use of her creativity and drive, she is improving personal hygiene to transform lives and boost health and survival in Kenya. Nelly thrives on challenges especially those that aim towards making her company grow. In her words, “I believe that the question isn’t who is going to let me; it’s who is going to stop me.” SLA Communications Fellow, Tonye Setima-Benebo was able to get more insight on Nelly Olang’s entrepreneurial journey in this interview below. Please tell us more about your business? My company is registered by the name Connel Enterprises Ltd. It is a hygiene services company which aims to bridge the gap in health promotion. The company provides quality foot-pedal operated sanitary bins that are placed in female washrooms. The sanitary bins fit feminine hygiene requirements since they are placed with liners, perfumed disinfectant and strong granules that kill bacteria. This provides a safe and discreet disposal solution for female dressings. The bins are regularly maintained, serviced and contents are incinerated. Our clients include hotels and restaurants, hospitals, schools, offices, NGO’s, parastatals and churches. We are currently providing services in the Nyanza and Western Regions and rapidly expanding countrywide. Why choose to focus on women’s hygiene? Women, sanitation and basic hygiene are the keys to creating lasting change in Africa. Lack of proper sanitation and poor hygiene play a major role in mortality. Ensuring that girls and women are provided with a means of observing their personal hygiene, could transform their lives by boosting their health. Lack of sanitation remains one of the world’s most urgent health issues hence bringing relief to women and girls through provision of sanitary services will result in better services for all and benefit entire communities. With limited resources, how were you able to run your start-up? The first years were very challenging with cash flow. I had to plough back profits to keep the business running. This also made me run a one-man show for a while, as I had to play almost all the roles single-handedly (playing the marketer, director, messenger, accountant, service lady) till I could afford to employ staff to assist me. I really had to reduce expenditures as much as possible and put all the cash I had growing the business as much as possible. [bctt tweet=”Entrepreneurship is about living like most people won’t to spend the rest of your life like most can’t.” username=”SheLeadsAfrica”] As an entrepreneur, what are some of your skills that have been useful in business? Marketing skills: I am a very good marketer and very good at creating rapport and conversations. This has played a huge role in driving clients to have interest in our services and has greatly contributed to our growth in the two and a half years. Customer focus: My number one priority is to ensure all our clients get quality service and that our service crew delivers professionalism which we promise our clients. Communication skills: Through this skill, I have been able to charm new clients as well as retain our clients. This skill enables us to have a good relationship with our clients. What lessons have you learnt from owning a business? I have learnt that sometimes all you really have is just yourself to help you get what you want so you really have to go confidently in the direction of your dreams to get what you want. People will only show approval/support when things start taking shape. I have also learnt that entrepreneurship is not an easy journey; most people never share the challenges. It’s all about living a few of your years like most people won’t so that you can spend the rest of your life like most people can’t. Then I have learnt not everyone is genuinely happy for someone else’s accomplishment, loyalty is also very rare and you have to be careful about who you keep close to you. Finally, passion, drive, patience, persistence and loving what you do and understanding your reasons for doing it, is very important to help you get started. [bctt tweet=”Go confidently in the direction of your dreams to get what you want” username=”SheLeadsAfrica”] You started your business at younger than 25 years old, where do you see yourself at 50? The future is bright, I have plans to scale it up and expand the business by incorporating hygiene-related services and expanding to the East African region. Which would you spend more money on, make-up or lingerie? I would spend more on lingerie. Lingerie is the foundation of your everyday wardrobe so investing more on it would be better as it makes me feel comfortable. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Webinar with Ehime Akindele: Expanding your business and sustaining growth (Apr 22)
As an entrepreneur, having the funding and knowledge you need to get your business rolling is one thing, surviving the fierce competition and unpredictable economy is another. But as a true #MotherlandMogul, when the going gets good, you know it’s time to expand. Now what’s your game plan? Relax, we gon’ show you the way. Join us on Saturday April 22nd as we discuss the steps to owning and sustaining multiple businesses. We’ll be chatting with Ehime Akindele, CEO of Sweet Kiwi frozen yogurt who founded Your Way Foods and set up three businesses all under age 30. [bctt tweet=”Learn the skills and abilities you need to survive in business. Webinar with CEO of @sweetkiwie ” username=”SheLeadsAfrica”] To survive in this changing world, there are some business rules you need to follow. Ehime left her banking career and decided to start her own business in Nigeria, launching the first frozen yogurt company in the country. This webinar will teach you everything you need to know about business sustainability and capacity building. Register below to get the exclusive link to the webinar. Some of the topics we’ll cover: Capacity building: The skills and abilities you need to survive in business What you need to know before expanding your business 6 ways to sustain business growth 5 do’s and don’t for female entrepreneurs looking to expand Webinar Details: Date: Saturday, April 22nd, 2017 Time: 8:00am TX USA // 2:00pm Lagos // 3:00pm Johannesburg Watch here: About Ehime Ehime Eigbe-Akindele is the founder and managing director of Sweet Kiwi Frozen Yogurt. She has a BA (Honors) from London metropolitan university in Business Information Technology and International relations. She began her career with Amnesty International, then moved to Citigroup in Dallas, Texas and worked in their banking group, before she moved back to Nigeria and founded Sweet Kiwi. Ehime is a Goldman Sachs 10,000 women scholar, a public speaker and has taken part in several motivational speaking events to inspire youths and not-for-profit organization called ‘Hands in Lagos’ with an objective to foster the spirit of volunteerism in the country.
Veronica Otogo, The Asoebi Guru: I’ve always wanted more than a degree and a job
[bctt tweet=”I’ve always been driven to be the best version of myself – Veronica Otogo” username=”SheLeadsAfrica”] As #MotherlandMoguls, no matter what is thrown at us, we need to bounce back stronger. Enter entrepreneur Veronica Otogo. Ronnie as she is fondly called, has been hit by her fair share of challenges however, she is not letting up. Veronica Otogo was recently all over social media and in our prayers. With SLA contributor Ugochi Obidiegwu, she shares her entrepreneurship journey and how her business runs in her absence. What lead to the Asoebi Guru business? I have a degree in accounting however, I have always wanted more than a degree and a job. I graduated and got a job in an investment company but something wasn’t just right, I just wasn’t happy even though I had started my business. My sister and I co-founded AsoebiGuru Fabrics. We started fabric retail in 2014 because it was something we both knew about. It wasn’t easy at first, reaching our target market and finding loyal customers due to our location (we weren’t very visible). In 2015, we lost our dad. He had been our main pillar of support and had convinced us to quit our respective jobs to grow AsoebiGuru Fabrics since we loved it. Even when we felt the stress was too much, he encouraged us. When he left in January 2015, it was devastating, even now, nothing has come close to the pain we felt (and still feel). We closed down the business, but with God, we picked up again in October and from then it was all about making our dad proud. AsoebiGuru Fabrics is better than ever, we have the best customers, we get to meet new people everyday especially women and get to share in their stories and experiences. In 2016, it was all about growing the business, having a good background and a sustainable system. I am a strong believer in this -there’s nothing that can stop you from achieving YOUR greatest except you and this has pushed me. I’ve always been driven to be the best version of myself, to motivate someone to go higher than they are. Why did you choose fabric retail despite other businesses similar to yours? I’ve always wanted to be in the fashion industry, but I wanted to do something different. So we decided to make the best of the fabric business my sister started when she was in school. We don’t just offer the regular fabrics you find in a typical Nigerian fabric store, but something exceptional, something different. How did you make it in a seemingly overpopulated industry? When you have a vision of what you want to do, you cannot afford to second-guess yourself. You have everyone else to do that for you so, focus on the vision. Next, you have to find people who are already in the business to learn from. It is important to find these mentors and watch them. The importance of mentors cannot be oversold. If you are in an overpopulated industry, you cannot afford to be mediocre, strive to have the best product, the best service. Recently, you were away from your business, did business still go on in your absence? How? My business did go on in my absence but it wasn’t easy! It was like everything was paused for 10 days. Yes, we had a structure and staff who work in our store, but it wasn’t just the same. Business was really slow then (I could tell from the records). Some customers were scared of coming to the store, my sister was only concerned about my whereabouts and safety, staff input was really poor. I am a strong believer of “a happy heart produces good results” and at that time, no one was happy. In all, I am grateful for my team. They stood by us through that rough period. We came out stronger. I am not one to stay down after a fall. I am blessed to have amazing people around me so the healing process was fast and easy. Business is back to normal now, and we are looking forward to an amazing year ahead! Why are systems necessary even in a small business? When you have structure everything flows. When people working with you understand your vision and know where you want your brand to go, it automatically makes your business easier. We cannot control what happens around us but we can control how we react to it. Setting up a system not only eases your business but it prepares you for the unknown. What is the most difficult part of being an entrepreneur and how do you manage it? There are a lot of ‘difficult parts’ of being an entrepreneur but I’d say one that is tough to fight is unfavourable government policies that affect everything from travelling to sourcing for fabrics to shipping to renting shop space. We have no other choice but to push through it. When a new policy is enacted that makes business tough, we always find a way around it. God is on our side. What do you wish you knew before you started your business? The power of advertising. For about a year when we started, we struggled because we didn’t get the word out. [bctt tweet=”The secret to being a successful woman in today’s market is to walk to the beat of your own drum” via=”no”] What are your final words to young women in business and career. I’ve not had a lot of experience, but one thing I am sure of is the secret to being a successful woman in today’s market is to walk to the beat of your own drum. Always listen to your intuition. Use your stumbling blocks as stepping stones. When you feel you have greatness in your heart, go for it! The worst thing that can happen is that it wouldn’t work out, but you get a medal for trying. Always keeps moving, even if
Gina Din-Kariuki: Treat your business like you would a lover
[bctt tweet=”I wasn’t doing what I was doing just to be an entrepreneur, I was doing it to build a life I love” via=”no”] Gina Din Kariuki is a great example of the trade she practices perfecting the public image. An expert in the communications and Public Relations field, Gina has grown her company Gina Din Corporate Communication into the award-winning machine it is today. After 14 years with finance giant, Barclays Bank, she took a leap of faith and decided to be her own boss. The communication agency has been responsible for the strategic PR work for major brands like Kenya Airways, Red Cross, Safaricom and Kenya Commercial Bank (KCB). SLA contributor, Diana Odero engaged with Gina to discover the tricks of her trade and on why she thinks being a boss isn’t always as glamorous as people think. Why did you choose to get into the communications and PR field? I am actually a trained journalist but I have never practiced. After school, I got a temporary job at Barclays handling their shares issue and ended up working there for 14 years. I started off as aPR manager and rose to become Head of Corporate Affairs. After that amount of time, I decided it was time to start my own company. October of this year will mark 20 years since we opened the doors to the Gina Din Group. What has kept you going in this industry for almost two decades? 20 years in October! Quite a feat, it has been an incredible journey, let me break it down a bit for you. Keep evolving: I have always set a high standard for the work we do. There is nothing we do today that will be good enough for tomorrow. We don’t place limits on what we can achieve and keep pushing ourselves further. We have always had people who gave us opportunities. Starting out as a relatively unknown brand playing in the field with only international players (at that time) was challenging. We were lucky to have businesses that rolled the dice and gave us a shot well before I earned it. I am grateful to them 20 years later. Perseverance. The ability to roll with the punches and hang in there even when things weren’t great. To have an inner faith and belief in yourself that tomorrow will be another day. Remaining optimistic is so important when running a business. A great team is indispensable. I have had the opportunity to work with incredible people. Many who came to me with little to no experience but with passion and drive. Treat your business like you would a lover. Give it love, attention and nurture it. Reignite the fire every now and again and always stay relevant. What skills do you think one needs to be a great communicator? You need to know what you are talking about. Obtain knowledge, insight and earn the respect of people in your industry so that you actually know your subject well. Don’t just talk, listen. Focus on understanding what the other person is saying. Watch out for the non-verbal communication. Be open to other points of view. Build relationships. [bctt tweet=”20 years running a communications agency is quite a feat, @gina_din breaks down how she did it” via=”no”] Running a company is no easy feat and you have probably felt burnt out a few times. If yes, how did you deal with it? What do you think is the best way one should deal with that feeling? Of course, I have, as most business owners have. When I do feel a sense of burnout coming I take time to recognize I am human. Sometimes when one is successful we can be perceived as super humans… we can be seen as invincible and never failing. I have failed often and suffered burn out and fatigue. The key for me is to keep evolving as a person and as a brand. As Benjamin Franklin once said, “When you’ve finished changing, you’re finished.” On a personal level, I keep a good balance between work and pleasure. I start the day with quiet time and set the tone for what my day will look like and that really helps in ensuring my mind doesn’t get too overwhelmed. Also, I travel a lot and love visiting new countries and seeing new cultures. I exercise, practice yoga and spend time with loving, supportive people. As an expert in your field, you’ve had your fair share of multitasking jobs. What skills would you advise young business women to have in order to be effective multi-taskers especially when working in a profession as demanding as Public Relations? I like to break things down in blocks so it doesn’t appear too overwhelming and I try as hard as I can to avoid distractions. Being efficient with your time is important when you have to juggle. It’s also crucial to learn to prioritize tasks and delegate what and where you can. [bctt tweet=”What has kept @gina_din going – the ability to embrace success & failure in equal measure” via=”no”] Building an award-winning company from scratch must have come with its various challenges. How did you overcome any challenges that you faced and how would you advise the women reading SLA to handle challenges that may come their way? I have faced many challenges and failures in business and in life but through everything I have found my inner strength and that is what has really kept me going -the ability to embrace success and failure in equal measure. When I first started my business, I took failure very personally but as my inner strength has developed, I have developed the knack of quieting the voice of resistance and stepping outside my comfort zones. I have always tried to keep my spirits high and now fully understand my ‘big why’. In my 20 year journey, I have come to understand you never know what’s around the corner. It can be
Mutsa Majero: There are many companies for self publishing
[bctt tweet=”I am looking forward to highlighting Zimbabwean women who are creating waves all around the world” username=”SheLeadsAfrica”] Thirty-year-old Mutsa Majero has been living in the US for the past 14 years. She is the author of “Meet Chipo”, a children’s book. Mutsa is a licenced Mental Health Therapist and holds a Masters in Counselling Psychology. She took time off in June 2016 to finish her Ph.D. in International Psychology, as well as self-publish “Meet Chipo” and other children’s books. She is the brains behind Zim.Babe.Iwe! an online platform for empowering women and girls as well as promoting literacy. Mutsa has a passion for working with children and as a Mental Health Therapist, she has worked with children and adolescents for the past six years building their esteem and resilience to get through difficult times in their lives. What is Zim.Babe.Iwe! all about and why the name? The name is inspired by two things, my love for Zimbabwe and for women. It’s a play on Zimbabwe with an emphasis on “babe” or women. It’s a brand created to promote literacy and women empowerment. “Meet Chipo” was published under Zim.Babe.Iwe! and at the moment I am looking forward to highlighting Zimbabwean women who are creating waves all around the world and doing big things. That is where the Iwe! comes in, it’s women who have people’s heads turning and doing big things and have people saying, “Iwe!” Why did you decide to start a series of children’s books? I always knew I wanted to write a book but felt like I didn’t have the time, until one day I just decided to do it. My love for education, reading, Zimbabwe and young girls also built on this decision. Growing up my parents put a lot of emphasis on reading and for that to continue and for me to pass it on, a children’s book was ideal and I knew a lot of people would be inspired to read. I wanted Zimbabwean children and non-Zimbabwean children growing up in the Diaspora to have a feel of life in Zimbabwe and therefore connect with it. And for children in Zimbabwe to relate to Chipo and some of the things she goes through in the Diaspora. Where do you draw your inspiration from? A lot is from my experience as a child growing up in Zimbabwe, those were the best days of my life. Some came from my fathers’ experience as a child -he grew up in rural Zimbabwe like Chipo did. So it was bringing out those different experiences and fun aspects of Zimbabwean culture. How has the journey to self-publishing been like for you? It was really challenging getting someone to publish “Meet Chipo”, so I sat on it since 2010 until I decided to take it in my own hands, and discovered I could self-publish. The self-publishing process started in 2014 when I got an illustrator to draw exactly what I was looking for, for the book. It has been a long journey, but I am glad I self-published and did not go any other way. What can you tell other writers about self-publishing? It is important to do your research and to do it early, figure out what works best for you as a writer. There are many companies that one can go to for self-publishing. Talk to other people who have done it before and find out their experiences and some do’s and don’ts. What major start-up challenges did you face? Self-publishing is expensive therefore one has to have some sort of financial stability especially when publishing a children’s book where there are illustrations and a lot of pictures included. And so I encourage women to save because you never know what financial endeavour you may want to start in the future. Another challenge was trying to figure out where I fit in the children’s books world because there are a lot of them. But I think my book stands out in that it is multi-cultural and talks about life in two different cultures. It’s educational as well as fun. I encourage other writers to scan the market to see where they fit in and how they can stand out. Tweet: Self-publishing is expensive therefore one has to have some sort of financial stability How has the market responded to your book? People have actually really loved it because it has taught them about some aspects of the Zimbabwean culture. Many people can relate to resettling, and therefore this book is easy to relate to. What are some of the challenges you have faced as a black African woman living abroad? People have pre- conceived notions of how an African should be, talk, or look like. These kinds of assumptions used to frustrate me before, but I now take it as an opportunity to teach people about Africa, and more importantly, about Zimbabwe. Which African woman has had the strongest influence on you? Definitely my mother. She embodies a lot of what African women are known for, hard work, selflessness, she is inspirational not just to myself but to people around her. Chimamanda Ngozie Adichie. She once said, “Many stories matter. Stories have been used to dispossess and to malign. But stories can also be used to empower and to humanise. Stories can break the dignity of a people. But stories can also repair that broken dignity” I resonated a lot with that because as an immigrant in America, it is important to be inspired and stay inspired because it is easy to be swallowed up and almost lose yourself to the culture you have migrated to. Not that there is anything wrong with acculturation, but I do think that it’s important to recognise and maintain your heritage.Therefore the stories we tell continue to empower and humanise people. I love her books and a lot of what she stands for. Danai Gurira is a strong Zimbabwean Woman who emphasises on telling stories for us by us. I love her