7 tips to build a successful social media strategy for your brand
[bctt tweet=”Creating a social media strategy just got easier with these tips from @Wildfusion” username=”SheLeadsAfrica”] We’ve put seven tips to help you put together a winning social media plan of action for your business. Just the way an architect always has a well-drawn out plan for a house before it is built, putting together a “strategy” before getting on social media should be top on the list for any brand/business. Start with a good strategy Every brand or individual who decides to use the social media platform as a tool for either personal branding or brand management must have a “good strategy” on how they intend to play in that space. The first step is to think through what you intend to achieve and how you intend to go about it. Clear and engaging content Having clear and engaging content will provide brand awareness & daily consumer interaction with your brand. Find content that resonates with your target group. For instance; if your target group is young people, research and discover what most young people are doing online. Then craft your strategy to provide content they would be interested in whether it is music, football, videos, games, etc. Two-way communication Social media is a two-way communication. If your audience/consumers take out time to visit your social media page and interact with your content either by commenting, liking or sharing, please respond to them. No matter how flimsy or irrelevant their suggestions may be, the least you can say is “Thank you for your comment”. You would be amazed how much trust you would gain from your audience. Ask for feedback Always ask your audience/consumers for feedback on your products. This would help the brand position itself in the right direction. Social media gives you the opportunity to reach as many people as possible, through one medium, all at the same time! Find your tone of voice If your brand has a “serious tone of voice” offline and you decide to get on social media, find a “social media tone of voice” to increase your online presence & engagement. Use high-quality images On social media, sometimes images speak louder than words! Use images that are sharp, clear and attractive to the user. Your brand logo must always accompany your images as well. Images would serve as an advertising vehicle for your brand. Always be sincere No matter what you do, be sincere. Sincerity equals believable and credibility for your brand.she
4 Simple Things You Can Do Every Day To Upgrade Your Leadership Skills
Leadership is one of those concepts that everyone loves to talk about but can’t quite define. You know what it is when you see it. As a young woman entering the workforce, you will have opportunities to lead over the course of your career. When that time comes, we want you to be ready. Here are four tips that will help you to become an effective leader. 1. Listen to others’ ideas Great listeners make outstanding leaders. Listening will help you understand the pains and opportunities in your company. The people that you work with are there for a reason. They have expertise and talents that are valuable. Listen to and value their perspectives. Having open conversations with them will spark invaluable ideas and teach you a thing or two. Don’t be too quick to dismiss their recommendations. Yes, you are the boss, but that doesn’t mean you have a monopoly on positive contributions. Listen to advice from other leaders even if they are not in the same industry that you are in. This Forbes read provides even more insight on effective listening and leadership. 2. Hold yourself accountable As a leader, you are accountable not just to yourself but to your team and client base. The decisions you make have consequences that don’t just affect you. If you fail to communicate effectively with your team, for example, business operations are negatively impacted. When you stop being accountable, inefficiencies arise. This will greatly hinder the fulfillment of the company’s vision. 3. Respect those who work with you This is a basic concept that we all learned as children. Treat others exactly how you would want to be treated. Talk to your team members like the smart adults that they are. There is absolutely no need to be condescending, dismissive and rude to them. Trust me, being an aggressive leader doesn’t scare employees into respecting you. It certainly doesn’t do their morale any favours. If you want them to do their best work, then you simply have to respect them. Remember that arrogance has never looked attractive on anyone. It only prevents people from helping you. This read on How to Earn Respect as a Leader provides more insight. 4. Get your hands dirty Working with your team is important. You can’t build a brand by eating, sleeping, and breathing delegation. Monitor the company’s social media channels. Respond to inquiries. Do the work that your team typically does on a daily basis. This will provide you with an opportunity to experience firsthand the challenges that they deal with. Understanding this will give you valuable insight and inform your strategic decisions. It will also show your team that you are not afraid to roll up your sleeves and get the work done. Try these 5 Tips For New Team Leaders. Your personal leadership style will undoubtedly evolve over time. However, having strong principles and knowing the type of leader you’d like to be can help get you started on the right path.
New Year starter-pack for every business owner
For the umpteenth time – Happy new year all! We are still super excited about 2023, and all the dopeness its about to bring all of us! Before business activities get into full gear, It’s important to decide how you will be doing business this year. [bctt tweet=”Look back at where you have been, where you are and on to where you want to be. ” username=”SheLeadsAfrica”] Choose what to improve, continue or probably stop doing, it’s important to go through the year consciously. Here’s a routine to help you get your business off to a good start… 1. Review your financials to determine how well your business is doing or not doing…Take a close look at your financial records and ask yourself these questions. Is my business making profit or loss? Is my cash flow positive or negative? Do I have loans from the business to repay? 2. Review your business operations How have you been delivering goods/services to your customers/clients? What can you do to improve on that? How will your business serve customers/clients better this year? These are questions you need to ask yourself and provide answers to, before moving forward. 3. Review your customer base, profile your existing customers, determine the ones that bring in the most income and the ones that can potentially bring in more. With this information, you can get more out of the market, and you’ll be able to know what kind of customers you should be advertising more too, how you can provide more value and sell more to them. 4. Service your most vital equipment(s), put them in order. This can be a good way to reduce sudden breakdowns during the year. 5. Sort out your personal/ company taxes; so many opportunities these days are tied to taxes, its best to have it sorted so you don’t miss out on great opportunities. 6. If you did not already do this at the end of the previous year, create your vision for the year ahead (you can do this using a vision board); based on your vision, set goals, write down your action plan and ways you intend to implement these plans as you go through the year In all, stay positive, keep an open mind and don’t start the year without a plan. Cheers to a great business year! Got a business experience to share with us? Share your experience with us here.
Traits to Consider Before Settling on a Business Partner for your startup
You have been working for five years, in this time you have set out a plan to help you become a Motherland Mogul. The plan is getting into the business. You have gone as far as saving up for a couple of years to finance your to be start-up. Recently, you have been toying around with various business ideas, the idea that encompasses both your passion and need to make some extra cash on the side wins. You have looked at the various ways you can implement this business idea and realised you need a partner to do so. This could be because you are a good accountant but for the business to be a success you need a partner who will be the face of the business. Or you are the sassy lady who is good at communication and drawing in the customers, and a manager is needed to make sure all that money you are raking in is properly managed. So currently the idea and the money are in place the only thing that remains undone is getting a business partner on board. What are the things that you should consider to ensure you end up with the right person as a partner in your business? Sharing the Vision of the business. At the beginning, the business is usually just an idea. If implemented correctly, it could impact your lives and those of your clients tremendously in a positive way. The person or people you choose to work with as partners in the business must own the vision of the business as much as you do. If your partner does not agree with you on the levels to which you want to take the business. They will always have negative vibes on the job that will result in your business losing money. A partner is part of management, and if they are pessimistic with regards to the business, the employees will notice and get demoralised. The vision is the business. It’s what positions you strategically against competitors. It is thus a prerequisite that before you decide to partner with someone on a business, be in sync on where you see the business going to in three months’ time or in five years’ time. Honesty and Transparency Honesty is a virtue that is a must-have in business. Individuals who are shrewd and unscrupulous ruin your business. You could have been saving for a really long time to start off this business or you got a loan from your bank to get it running. Therefore, you cannot afford to lose the money or destroy your business name. It is therefore necessary to vet the person you intend to partner with. Inquire into the person’s character from others who have worked with them prior to you considering to partner with them. If the feedback is positive you have a partner. If not, find your business train another station to disembark, as this one is a definite NO! Hard work and Resilience Start-ups are a mountain to climb on their own. The faint-hearted cannot survive this climb. Setting up a business from scratch is not a walk in the park. A partner will share in the business profits. This means they have to put in the work and the time needed to get the business to the top in your chosen field. There are qualities that you will compensate for each other but working hard and smart is not one of them. One could be unquestionably talented but if they never take time to create and get their skills or work to the market no one will ever know of their talent. Moreover, if you partner with a lazy person you will shoulder the whole burden of the business which beats the logic of having a partner in the first place. Resilience is also key in your partner. Quitters run at the first sight of trouble. With new businesses, you will meet challenges that you never anticipated at the start of your journey. This will not mean that you quit. Overcoming this challenges is exactly what you will need to do to solidify your position in the market.
Managing Employees While Protecting Your Business
Running a business comes with a huge burden of managing people. After all, every business problem they say, is a people problem. The demands of a growing business are burdensome and health draining in some cases where the business owner acts as the finance manager, marketing manager, procurement manager, customer service representative, and so much more. Doing all these and hiring the wrong team members puts you at the risk of losing the business in its entirety. But, when done right, employee management can actually unlock an enormous amount of human potential. Below, we’ll look at some tips on how to set your business up for success. 1. Create functional systems (it’s not as difficult as it sounds). The temptation to micromanage employees can be strong, especially for entrepreneurs who are accustomed to having complete control over all aspects of their business. However, I recommend establishing a set of standards and expectations so that constant supervision is not required. When on boarding and training new employees, your priority should be to halt your input as soon as possible thereby ensuring proper training to help them succeed. That means having clear expectations and channels of communication with people who don’t necessarily need you to function is critical. Set up standard operating procedures for the entire business, beginning with the DOs and Don’ts that form your policy, the expected standard of production and service delivery for each department documented on paper, your mission, vision, and values, your target for the year, month, or quarter, your product description and in-depth value for knowledge selling, and a documented job description. (For example, tell your employees to write down what they do on a daily basis, review them, and add things you want them to do on a daily, monthly, or quarterly basis). The advantage of standard operating procedures is that they allow you to control your service standards, see your business in writing, and make adjustments as things change. 2. Be the type of leader you want to see in your employees Employees look to their leaders for guidance on how to think and act in the workplace. Try to model the behaviours you want to see in your employees and be consistent. Modelling consistency and integrity will earn the respect of your team and show them how they can earn your respect. Your responses to customers, vendors, and employees shape their behaviour, especially when things don’t go as planned. Reacting angrily or inconsistently to customers implies that employees can do the same. Your management approach must be consistent before it can be effective. Employees know when management fails to act consistently or fails to hold themselves to the same standards as their subordinates. Don’t forget, your employees reflect your personality and character. 3. Help your Employees grow The skills that your employees bring to you are merely generic and basic, not streamlined to your business. You owe them training, direction, feedback, and assistance. If they were the best, they just maybe somewhere better. Involving them in the big-picture goals of the company helps them feel like they can grow at your business, no matter how uneducated or inexperienced they are. Don’t be concerned about them leaving after you train; what matters is the quality of service they provide while they are with you. Learn to promote high-performing employees. Keep no one on the same level for too long. Help them see career advancement in your small business and don’t take them for granted. Don’t undervalue what your employees already know about your company and what they can contribute or even do after they leave. 4. Create a workplace culture. Forget the English, Let me explain… When it comes to employee management, developing a strong workplace culture is your best bet for attracting top-quality applicants, retaining great employees, and increasing productivity. It starts with implementing your core values and ensuring compliance. Don’t just pick an employee of the month based on the amount of gossip given to you, or how they are protecting the wrongs of the business. When you present awards, tell all of the employees exactly what the employee did and how it relates to the milestones you want your company to achieve. Make it a habit, and other employees will see how they, too, can make meaningful contributions. Hiding performance metrics because you believe they aren’t paying attention is risky for your business. If there are milestones, let them know, if It’s a difficult time, let them know. Don’t just say it verbally show them evidence. You’re likely to have more committed employees this way. There’s a lot of things you can do: Reimburse people when they spend their money, provide them with tools and resources needed for the job. Buy lunch when you can and sponsor office hours’ activities. These show employees that you don’t just care about the work they do but that you value them. 5. Know the business you’re in charge of Only expertise can win authority. I’ve seen business owners cry because a certain employee took their trade secrets and customers with them. You must understand the business you manage. Be the best hairstylist or nail technician in your store while you have others. This will allow you to review what other stylists have done and retain your customers regardless of what the rest knows. Don’t limit yourself; learn everything, or at least a portion of what you manage, and your employees wouldn’t take you for granted. 6. Protect your business Have you been a victim of your employee leaving with your trade secrets, database, confidentiality information and more? Either converting them for personal use or giving to a competitor? This is a regular situation with small businesses of course MSMEs are not left out but its prevalent with smaller businesses. What can you do? Decentralise your business. Never have one employee take charge of production, operations, finance and customer relations etc. I know you have a slim budget, but you’re safer in the long
2 EASY WAYS TO MAKE SURE YOU DO NOT MISS YOUR SHE MEANS BUSINESS TRAINING
So… you register for She Means Business– all pumped and ready to learn how to dominate the online business world. You are looking forward to your training and all the amazing online business knowledge you KNOW you are going to leave the class with. But then two days later you get an email saying you were absent from your training…yesterday. You had totally forgotten. Believe it or not, it happens to the best of us. This article is going to show you two easy ways to make sure you do not forget to attend your She Means Business training. We want to see your awesome business grow and we are willing to do what it takes to make sure you get the knowledge you need. OPTION 1- Add the event to your calendar. Once you register for any of the sessions, you will get a confirmation email in your primary inbox. It looks like the image below. Please open it. Scroll down a bit and tap on the calendar option of your choice and it will automatically take you to that calendar. It will ask you to give Zoom permission to access your calendar. If you are fine with the terms, agree and your calendar will be displayed. Tap on “Save” and the session will be added to your calendar automatically. On the day of the training, you will get a calendar reminder with a link to your session. Click on the link and voila, your training will begin! OPTION 2- Join a WhatsApp Reminder Group When you open the confirmation email above, scroll down a bit till you see what is in the image below. Tap on any of the blue links to join a reminder group. Interaction is limited to admins on the group, so do not worry, you won’t get spammed. The only messages you will get will be session reminders. If you want to make super super sure that you do not forget, you can try both options. This way, you will get a reminder via the WhatsApp Group and also through your calendar. We can’t wait for you to gain the knowledge you need to run your online business like a pro so that you can strut into places like this: What is She Means Business? She Means Business in partnership with Facebook offers digital skills training and business finance sessions for entrepreneurs to learn how to effectively grow their business online and share strategies for success. Here is what you can expect from She Means Business- Practical courses on how to use Instagram, Facebook and Whatsapp to make more money for your business. Business finance training to help you stay financially healthy. A certificate to show you have successfully mastered the digital marketing skills from the training. (If you can score 80% or higher on our course quizzes?) You definitely do not want to miss out on this opportunity! Tap here to register today.
Finance Tips for Startups Trying to Survive the Pandemic
Someone said, saying “when the pandemic is over” is starting to sound a lot like “when Rihanna releases a new album” and lol, I couldn’t agree more. We should start adjusting to what life looks like now, instead of making plans for when the pandemic ends, because we have no idea when that might be. Everything around us is constantly changing, including the way we do business. The World Economic Forum says that the businesses that are most likely to survive this pandemic are the innovative ones. I also believe that businesses that have made good financial decisions in the past (have emergency funds) are most likely to survive the pandemic. For businesses that are still in their infancy stage, this might be a very tough period as they don’t have a pool of savings to tap into and unfortunately have to depend on their creativity. We’ve come up with a few finance tips and tricks that businesses can utilize to not only survive the pandemic but operate smoothly even after it is long gone. 1. Don’t put your eggs in one basket You have probably heard this piece of advice a thousand times before, but you need to listen to it now more than ever. With so many businesses closing their doors, the least that you can do as a business owner is diversify your income. Depending on one source of income/sales is way too risky, you need to start thinking of how to improve the customer experience and in turn, get more sales. What else do your customers need apart from what you already provide? Can you provide that product/service? Try by all means to think of ways to introduce new offerings to your existing customer base or start providing something new to a new clientele. 2. Everything is becoming virtual, why aren’t you? This tough period has forced so many business owners to think on their feet and execute immediately. We’re also seeing so many businesses hopping onto the online scene and honestly, it makes so much sense! Think about it, do your customers need to visit your office for all of your products/services? Is there a way that you offer your services online? Can customers order and have your products delivered to them? If there is even the slightest chance that you can continue with some parts of your business online, then GO FOR IT! You don’t have much to lose, setting up an online platform is less costly and has higher returns, in most cases. 3. Make Smarter Budget Choices for Your Business We need to make smarter money moves this year and that starts by budgeting better. Also, try by all means to increase your income and decrease your expenses. The first thing you can do is ask yourself; what costs can you absolutely live without? Think of all the costs that are not vital to your business operations and all the costs that are unnecessary now that some employees are working from home. For example, you no longer have to buy coffee and tea because, if no one is in the office, no one needs these during coffee breaks. Most landlords can give their tenants payment holidays and cuts on their rent, you will never know if yours is keen unless you ask them. Administration costs such as stationery can lower your spending, see how much money you can save by not buying these. To save the company from costs of petrol, try to arrange all meetings online so you don’t have to travel to any venues or offices. The last thing you can cut out of your budget are events (if you’re still having those), as great as they may be for employee morale, the business can do without it for now. 4. Invest in learning new skills When push comes to shove, become the jack of all trades. For the time being, try not to outsource services such as Marketing and Finance. Tough times call for tough measures, so as a team, this is the time to invest in a new set of skills. There are a lot of free online courses, make use of them. Take a social media course and handle your own social media, this cuts out the Marketing consultancy fees you pay. Your finance team should also try to learn how to create professional and accurate annual financial statements, that way you can pay less on finance fees to other businesses. We’re all trying to survive the pandemic so we need to do business better, the key is to try and see if you can do some things in-house instead of outsourcing. 5. Apply for relief grants Do your research and find out if your local government and banks are still offering relief funds. If they are, take full advantage of this opportunity. Apply for your business and hope for the best. After all, who doesn’t like free money? I hope you find these tips helpful, here’s to successful and thriving businesses in 2021!!!
How to Spot and Manage Employee Personalities
We all say that we want to be leaders but many times we forget that to be a successful manager, you must learn to adapt your leadership style to suit different types of employee personalities. Employees have a range of behaviours ranging from normal to extreme. When confronted with these different personalities, managers sometimes aren’t quite sure how to manage this. In this article, we look at seven types of employee personalities and how best to manage them. The Employee Personalities The Slackers They can be found lingering in the break room, openly surfing the net, or parked in someone’s cubicle for a lengthy chat (which proves that slacking off can be contagious). They may find legitimate reasons to leave the office, then take time to run lengthy errands. This personality may be as a result of an under-developed work ethic and lack of good role models or they don’t just like their jobs so have trouble bringing any energy to it. The Space Cadets These employee personalities frequently seem to be lost, thinking of something else except the subject matter. They make seemingly off-the-wall comments in meetings and may start discussions in the middle of a thought. They may come up with ideas that, at least on the surface, seem rather impractical. They are usually abstract thinkers who are more focused on the future than the present. The Power Takers These employees tend to get into power struggles with their bosses. They often act like they’re managing you, instead of the other way around. These employee personalities would naturally take over a meeting or quickly step into the lead role on a project, brag about their accomplishments, so titles, perks, and public recognition are important to them. A strong fear of failure often lies behind this bravado. The Loners They are quite easy to spot. Look out for those who prefer to spend the day working on the computer and talking to no one in a little corner they carved out for themselves. They never want to attend conferences, meetings or workshops, because they look for any excuse to duck out. They don’t dislike people – they just don’t find social interaction to be a very enjoyable activity. The Drama Queens (or Kings) The dramatic ones thrive on excitement and attention, so spotting them is easy. A calm, peaceful workday is just not very rewarding, so they try to spice things up with dramatic pronouncements, juicy gossip, ominous rumors, personal traumas, or emotional breakdowns. When talking with others, they are expressive and animated. More subdued coworkers find the dramatic employees exhausting and try to avoid them. They thrive on emotional stimulation, regardless of whether the emotions are positive or negative. The Challengers Challengers are programmed to be oppositional. When presented with a proposal, suggestion, directive, or idea, they automatically point out flaws, obstacles, and potential problems. In fact, they enjoy challenging management, because they feel it establishes their independence. They resent authority and never show respect just because the person has a title. Their focus is on winning arguments, not resolving the problem. Challengers have a high need for control. The Clingers The major quality of people with this personality is dependence. They like clear instructions, ongoing communication, and frequent positive reinforcement. Uncomfortable making independent decisions, because they are afraid of doing the wrong thing. Clingers are reluctant to express disagreement because they fear making others angry and losing their support. As a result, they sometimes withhold their opinions or harbor resentments that they never express. The Clinger’s main need is to feel safe. Management Techniques Management may differ for each personality but here’s a brief summary of tips that may aid in effectively managing employees that fall in these categories listed above: Clearly define expectations in terms of results that must be accomplished. Help the employee break down large projects into smaller implementation steps. Set regular times for feedback and follow-up to ensure that work is on track. Explain why more mundane or tedious tasks are important. Provide regular feedback to encourage more concise verbal and written communications. Stress the importance of each team member to the overall organizational success. Take time to understand individual ideas, as sometimes they often have benefits that are not immediately apparent. Provide opportunities to be creative. It is important to note that in any organization or sector, asides from identifying the multiple personalities within you must first define the culture and type of leadership as a step to effectively manage for success. To be categorized as a Great leader, you must actively listen, build rapport, ask questions and give constructive feedback. Communication and flexibility are key.
FCMB Commemorates World Women’s Entrepreneurship Day with Loan Facilities in Ogun State
This article is sponsored by the FCMB SheVentures proposition. FCMB SheVentures is empowering female entrepreneurs, helping them build their businesses, and improving the overall success rate of businesses owned or run by women. Please click here to learn more about how FCMB SheVentures can support you and your business. In commemoration of this year’s World Women’s Entrepreneurship Day, FCMB SheVentures in collaboration with the Office of the First Lady of Ogun State, has granted zero interest loan facilities to women business owners in Ogun State. Additionally, the beneficiaries received the opportunity to participate in capacity building initiatives, to ensure they scale up and become positive contributors to the growth and development of the Nigerian economy. At the presentation event which held on Thursday, November 19, 2020 in Abeokuta, the First Lady of Ogun State, Mrs. Bamidele Abiodun commended FCMB for its commitment to ensuring that female business owners are not left out in the success story of the Nigerian economy. Similarly, the Executive Director, Business Development, FCMB, Mrs. Bukola Smith assured the female entrepreneurs that they can count on FCMB’s continued support as they pursue the growth and profitable expansion of their businesses. Also present at the event were the Former Deputy Governor of Ogun State, Alhaja Salmot Badru; Former Speaker of the State House of Assembly and Commissioner for Trade and Investment, Mrs. Kikelomo Longe; the Iyalode of Yorubaland, Chief (Mrs.) Alaba Lawson; The Regional Director, FCMB South-West, Mr. Emanuel Comla; and Head, FCMB SheVentures, Mrs. Yetunde Moito.
3 Life-Changing Tips On How To Juggle Your Side Hustle And Full-Time Job From Dios Dlite Founder, Adebimpe Osanyintuyi
This feature article on Adebimpe Osanyintuyi is sponsored by the First City Monument Bank (FCMB) SheVentures proposition. FCMB SheVentures is empowering female entrepreneurs, helping them build their businesses, and improving the overall success rate of businesses owned or run by women. Please click here to learn more about how FCMB SheVentures can support you and your business. If there is anything Adebimpe cares about intensely, it is business- talking about it, running it and growing it. The normally introverted business founder comes to life when she is asked about her experience as a business owner or about healthy mouth-watering treats. Adebimpe Osanyintuyi is the founder and CEO of Dios Dlite– a healthy food company with outlets in Lagos, Nigeria. Dios Dlite’s products include healthy yogurts, salads, sandwiches, fresh juices, and so much more. Before leaving the corporate world in 2018, she worked in marketing and branding for companies like GlaxoSmithKline and Nutricima Limited. In this article, she shares her wealth of experience with Dios Dlite and gives valuable tips on how to manage a demanding business and a full-time job amongst other things. Hungry? Check out these delicious treats from Dios Dlite, sis! What inspired you to start your Dios Dlite? Starting the business was not out of a financial need because when I started Dios Dlite in 2015 I had a great corporate job. I ran the business for three years before I decided to resign in July 2018. I have a sweet tooth so I wanted to have healthy alternatives for all the sweet things I enjoy. Most times, when we think of healthy food, what comes to mind is boring food- food that doesn’t look or taste nice. I wasn’t going to settle for that. Frozen yogurt appealed to me because it is a healthy alternative for ice cream which is delicious but has way too many calories. So I started with frozen yogurt and we kept to that for over a year. It was going well but along the line, our customers started requesting fresh yogurt. They wanted to be able to take it to their homes and not have it melt or spoil. So we decided to cater to this and along the way, we were getting helpful feedback from our customers. You mentioned that you were working a corporate job when you started Dios Dlite, how were you able to manage both commitments? The processes I put in place made it easy for me to manage both. On some days I was too tired from work to stop by the store and see what was going on. Other times, the outlet may have closed before I am done with my work for the day. Some of the major things I did to manage this was: Invest in software– One major thing that helped was sales-tracking software. With this software, my staff would punch in their sales and I could easily look at the numbers. I could see which products were slow and which products were doing well. That software helped me to have a hold on what was going on in the store without necessarily being there. To learn more about Adebimpe’s journey, read the rest of this article on the FCMB Business Zone.