She Means Business is back for the third year in a row and we are here for it. Want to know why? We are all about helping you get all the resources you need to be one hundred percent that Motherland Mogul.
She Means Businessoffers digital training sessions for entrepreneurs to come together to learn how to effectively grow their business online and share strategies for success.
In partnership with Facebook, we are providing entrepreneurs and creatives with the tools and resources needed to thrive during COVID-19 so you can tackle new business challenges and survive this period. We know times are still tough and we have your back.
Do you know the best part? It is completely free and happening online so there is absolutely nothing blocking your success this time.
And now the benefits
Well now that you know what She Means Business is, here’s a look at the benefits you will be getting from the program this year:
Informative and hands-on training from our seasoned trainers to teach you how to use online tools to grow your business and reach new customers.
Insightful weekly Facebook Live sessions, with experienced entrepreneurs sharing their journeys about running a digital business, and the tools they have used to help them grow their businesses.
Weekly Instagram Live sessions where you can connect with other entrepreneurs in your industry, share business issues, and get advice live on the spot.
Tools, tips, and online features, to help your business survive during the COVID-19 period.
Certification of attendance to be distributed post-training and so much more!
Want to get access to the training and resources you need to grow your online business? Then sign up for the She Means Business training.
Beatrice Cornacchia is Mastercard’s Head of Marketing and Communication for the Middle East and Africa and the creative force leading the company’s brand strategy across the region’s 69 markets.
In this op-ed,she shares her expert opinion on the benefits of a woman-centric approach to business strategy.
As a marketer, I appreciate when creativity meets great insights and data to deliver an approach that achieves its objectives. As a woman, I also especially love seeing these kinds of successful activities share commentary on the way our world interacts with women, or shed essential light on how much of our world was designed without women in mind.
From Ariel’s powerful #ShareTheLoad campaign to Dove’s inclusivity campaigns, there are some fantastic examples of brands actively shifting the conversation to include women and expand on their contributions to the world we live in. But it’s not just about recognizing changing times or joining a social impact drive, it’s about much more than that.
By incorporating the diverse perspectives that women bring, championing female role models as ambassadors, designing fit-for-purpose products that meet women’s needs, and creating content that encourages women to pursue their passions, brands can effectively tap into the spending power and influence of women.
Take sportswear apparel for example.
We took note when Nike put the spotlight on tennis star Serena Williams through its ‘Dream Crazier’ ad encouraging women to dream big and aired a TV spot calling for acceptance and respect, featuring the tenacious South African Olympic 800-meter champion Caster Semenya. These are just some of the prominent and provocative content from multiple brands that put women at the center of the conversation. The sports industry clearly understands the business growth opportunity that exists when we incorporate the true – not imagined – perspectives of women.
By drawing attention to the strength, unique shapes, and differentiated athleticism of women, and showcasing real role models in better designed active-wear clothing, the women’s sports apparel industry has done just that – tapped into a significant consumer base: women. How significant? According to the ‘African Women’ Ipsos Study, women represent the most significant consumer base — 89% of African women are the decision-makers or co-decisionmakers for household purchases.
When it comes to products and services, are we meeting the actual needs of women? Do we have insights that can help us incorporate women’s experiences into the design and innovation process? We must consider the functionality and practicalities of women’s interaction. In short, we have to help design and develop a world with both women and men in mind.
To do this, we need women to be part of the design and innovation process, especially in this age of the Fourth Industrial Revolution. We need to inspire young girls to consider and pursue a career in Science, Technology, Engineering and Maths (STEM) through initiatives like Girls4Tech. As part of this program, Mastercard has committed to reaching one million girls globally by 2025, including thousands in South Africa, Nigeria, and Kenya.
So, what exactly is the value of a world that includes women by design?
In addition to the humanitarian benefits, it’s a considerable amount. In Sub-Saharan Africa, the World Bank estimates the loss in global wealth from gender inequality at $2.5 trillion. And while five Sub-Saharan countries feature in the Mastercard Index of Women Entrepreneurs’ global top 10 countries with the highest number of women entrepreneurs, the IFC says that more than half of SMEs in Sub Saharan Africa with one or more women owners lack access to finance and puts the financing gap at $42 billion. Clearly, there are huge opportunities for finance.
Global management consulting firm Oliver Wyman agrees. It estimates a global revenue opportunity of $700 billion is currently being left on the table by the financial services industry not fully meeting the needs of women consumers.
As a payment technology leader with global insights, Mastercard has invested significantly in understanding women’s financial priorities, and mapping out those priorities across different life stages. After all, a specific position in time often influences our need for specialised support and ingenious innovations – in sportswear as much as financial solutions.
Just think of the more than 10,000 female unbanked informal traders, street-side vendors, and township salon owners who can safely accept payments through QR code as a result of Mastercard’s partnership with uKheshe, a financial inclusion platform in South Africa.
Indeed, for the large population of excluded women, financial inclusion is about more than getting access to a bank account. It also means helping level the playing field for the women farmers who are growing Africa’s food, by providing access to buyers, pricing and speedier payments. It’s about hope for the future through financial payment solutions such as Kupaa – which facilitates school fee payments in budgeted amounts – increasing the ability of remote families to keep girls in school.
By making a conscious decision to integrate women’s perspectives into our business, marketing and innovation strategies, more women will benefit from solutions specifically designed for their needs. More companies will see revenues climb. More societies will experience elevated productivity. More economies will grow and thrive.
After all, a world that works better for women, creates limitless possibilities for us all.
Warning: This article may give you a high level of excitement…or leave you with a lot of FOMO
Being an ambitious woman can be overwhelming, and we all need support sometimes. That’s why it’s comforting to have a community of like-minded ladies, whom we can lean on, and find the strength to power through life
SLAY Festival Johannesburg is only a few days away and we have a hundred reasons to be hyped about it. For one, it’s a day of learning, culture and networking with our tribe of boss ladies. Secondly, the experiences! Glade will be there, with one mission – to support our Mzansi queens with all they need to bloom and give them an unforgettable experience.
All day long, Glade will be celebrating the women of South Africa, past and present, honouring these brave and beautiful women, by creating a sensorium where they can breathe in strength – can you believe it? Don’t leave SLAY Festival without enjoying the Glade experience.
Between 12:15 pm and 12:45 pm on the mainstage, join Glade for a conversation on the strength, beauty and resilience of African women, with Poppy Ntshongwana and a line-up of other inspiring Motherland Moguls.
If you are a young and ambitious Motherland Mogul, who needs a safe space to connect, be inspired, and feel invigorated, then come through because Glade will be there to bring those positive feelings to life.
See you in Jozi on 7th March, 2020 – ngizokubona lapho!
SLAY Festival is coming to Johannesburg, South Africa for the first time on 7th March 2020, and we are getting ready to have an absolute blast and unforgettable experiences.
Want to know what experiences to expect at SLAY Festival Joburg 2020? Here’s your ultimate checklist so you know when and where the magic is happening. You’re welcome sis, you know we always got your back!
Upgrade your skills with AUDA-NEPAD
AUDA-NEPAD is the development agency of the African Union with a deep commitment to providing economic opportunities for Africa’s next generation.
At SLAY Festival, AUDA-NEPAD is coming through for all the ambitious Motherland Moguls with training and skills development opportunities. So if you’re coming for a mix of fun and learning, AUDA-NEPAD has you covered.
Join Glade in conversation and celebration of South African women
Glade South Africa will also be bringing a breath of fresh air with an exciting discussion celebrating how women make Africa bloom. So make sure to look out for Glade’s sensorium and enjoy an experience you won’t forget in a hurry.
Slay your crown with Dark and Lovely
It’s okay to be obsessed with your hair and want all the details on how to keep it healthy and slayed all year long. Get all your hair tips and tricks from Dark and Lovely at SLAY Festival, so you can make a bold hair statement all through 2020.
Unlock new levels of growth with Women Will
Get the upgrade you have been looking for with Women Will. If you’re looking for the perfect opportunity to learn new digital skills and connect with other young professional women like you, then don’t miss Women Will, a Google initiative at SLAY Festival.
Engage with Global Citizen on global issues
You can be a part of the change with Global Citizen. If you’re looking for an opportunity to have important conversations about ending world hunger and other topical issues, then join Global Citizen in conversation at SLAY Festival.
Get your groove on with Trace
Grab your dancing shoes and get ready to vibe all day because Trace will be at SLAY Festival, bringing music, positive vibes and fun for all the queens looking to unwind and have some fun.
There you have it girl. This has been your ultimate SLAY Festival Joburg 2020 experience checklist. So if you’re still wondering whether or not to attend, we just gave you 5 reasons plus one, why you should.
We can’t wait to meet you at SLAY Festival Joburg 2020 queen, so until then, make sure you stay glued to our Instagram account, so you can see the updates as they happen.
Molped sanitary pad is a product from Hayat Kimya Limited (manufacturers of Molfix diapers), and is a skin-friendly, ultra-soft, sanitary pad range, designed to make young girls feel as comfortable, soft, and secure as they feel beside their best friends.
Molped’s breathable layer keeps young women fresh, and it’s skin-friendly, cottony soft layer does not cause irritation. Molped sanitary pad is every girl’s best friend, helping them be more confident, and supporting them through their periods.
Molped has partnered with She Leads Africa to highlight the beauty and importance of valuable female connections.
About Yasmin Belo-Osagie
Yasmin Belo-Osagie is a co-founder of She Leads Africa and is one of the board of directors at FSDH Asset Management.
She graduated Cum Laude from Princeton University with a bachelors degree in History and with a minor in Finance. Thereafter, she completed a culinary course at the renowned Le Cordon Bleu Paris, before getting her Masters in Business Administration from Stanford and JD from Harvard Law.
Her career started as a business analyst at the prestigious Mckinsey & company, where she worked for two years on finance and consumer goods, in Nigeria, Togo, Ghana, Switzerland and Kenya. She then founded She Leads Africa in 2015 with Afua Osei and serves as the chief operating officer (coo). In 2018, she joined FSDH Asset Management as a director.
To me, friendship is really about support and what I would call co-upliftment. It’s having a group of people who are there for each other and think about ways to make themselves better. I also love to laugh, so I especially like being around people who are funny and make me laugh.
When I talk about co-upliftment, I am not saying we have to text each other every single day. However, I find myself inspired and uplifted by my friends, just by observing the way they live their lives, and handle their careers, it drives me to want to succeed as well.
Can you tell us of a time when any of your girlfriends connected you with a career or business opportunity?
So this happens to me all the time. I find that my friends are constantly helping me out when I find myself in tight situations. I have an example from when I was doing some work for a client and I had made a mistake and was now running out of time. One of my friends came through and connected me with her husband who worked with us and helped me save the situation.
Last year, I was trying to contact the singer Kandi Burruss for an event I was planning and a friend of mine connected me with her manager.
Even beyond work, it’s the other million little things my friends do for me. With all that’s going on with me at work, I also needed to shop for my wedding dress. A friend of mine, knowing that I won’t be able to make the appointments, went and made them for me. Not only that, she took the time out of her workday and went with me to all my dress appointments.
Is there a time when your friend(s) helped you through a difficult situation in your career?
My time at graduate school was particularly difficult, because between lectures all day, working with my team at She Leads Africa and the time zone differences, I just had so much to do. There were definitely days when I was overwhelmed and just stayed in my room crying and questioning myself.
During this time, my friends were a big source of encouragement to me regardless of the time I called them. They were particularly helpful, always checking in with me, reassuring me and allowing me just to complain whenever I wanted to.
How many women do you have in your power circle, and why did you choose them?
I would say I have a small circle of like 3 or 4 women including my sister and my cousin, and a slightly larger one of like 5 or 7 other people I have connected with, due to my relationship with my core circle.
In choosing my friends, I really look for people with whom I share similar values. So one such instance is that I take my career very seriously, and so I look for people who take their careers very seriously as well. The women in my circle, have gone to some of the best schools, are at the top of their careers and work in the best companies. So when we are together, there are always conversations about our careers and what our next professional and financial moves are.
Another thing I look out for is people who make me laugh. I love to laugh and I don’t take myself too seriously, so that’s something I really look for in my friends as well. I like to spend time with people who also love to laugh and don’t take themselves too seriously.
I also like people who have some amazing character traits. So in choosing my friends, I like people who are kind, honest, have integrity and are thoughtful as well.
Lastly, look I love having fun so most of my friends are people who love having fun as well. I believe that life is to be enjoyed, and when we go out, it should be lit. So I definitely like people who also like to enjoy life and have a good time. Basically, we work hard and play hard too.
There’s a saying about how you’re the average of 5 people you interact with, and it’s so true in my case because if you look at my friends, you’ll better understand the kind of person I am.
How do you think young women can network with other women to achieve career success?
For networking, I believe in networking based on shared interests. So a book lover for example, might join a book club because when you have similar interests with a person, then it’s easier to build a relationship.
Another thing that works well is using recommendations or referrals to build a network. You can ask people who already know you, to introduce you to people whom they think you will be able to connect with.
As an example, when I am travelling or going somewhere, I will ask my friends to connect me with someone cool in the city I’m visiting. The great thing about this is that since your friends know you very well, they will know the kind of people to connect you with. You can also talk about what you’re interested in learning, or what questions you want to ask and request to be connected to people who could help you out.
Also, I keep an eye out for people whom those I respect talk about. One instance of this was with my then boyfriend, now fiance. He used to speak about this particular woman and how intelligent she is, so I asked him to connect us and introduce me to her. We were able to build a relationship and now she’s on the board at She Leads Africa.
Is it okay to just DM or email people and ask them to mentor you?
In the case of just randomly texting people and asking them to mentor you, I think it’s okay provided you do it in a thoughtful manner. So I recently addressed this in our Motherland Mogul Insider program, when I spoke about how to build relationships with mentors.
One tip I would give is, instead of overwhelming people by asking them to mentor you, you can just send a message to say that you love what they do and then ask them if they have time to chat with you about 2 or 3 questions, which you can list out.
Then over time, you can just keep in touch and build an organic relationship by updating them about what you’ve done and finding ways to even be helpful to them.
Finally, what advice/tips do you have for young career women, to help them build and maintain valuable relationships with other women?
My major tip is to understand that relationships are give and take, and so even if this is a senior person you’re connecting with, just find ways to help them. It could be sending them an article to help them with what they’re working on or recommending someone for a job with them. Definitely find ways to offer them something, as they give you advice.
Another tip is respecting people’s boundaries. For example, if someone says I don’t have time right now to mentor you, then you shouldn’t get offended. Instead, you can back off and check back with them in a couple of months and see if they have the time then.
It’s important to understand that people have a lot going on and may be unable to give what you’re asking, so recognising that boundary is very important.
Lastly, just be authentic. Don’t always try to be friends with the rich and famous people. Find people you respect and vibe with.
#MyGrowthSquad series is powered by Molped (@MolpedNigeria). Connect with them on Instagram.
Sola David-Borha is the Chief Executive of Africa Regions at Standard Bank. In this article, she shares her insights on opportunities in the Agriculture industry.
Motherland Moguls, you don’t want to miss out on this one.
Africa needs to make more food
With the world population expected to swell by 2 billion people over the next three decades, Africa has an opportunity to step up and become a major global food production hub.
For the time being, Africa remains a net importer of food, despite its vast tracts of underutilized land and other enviable natural resources. Its reliance on food imports weighs on the continent’s current account and spells a missed economic opportunity.
The adoption of modern and innovative farming practices could spur a step-change in the output of existing and new farmlands. The Netherlands, a country that is roughly 3.4% the size of South Africa by land area, provides a good example – being the world’s second-largest exporter of food by value, despite its size, thanks to high yields.
To shift the industry onto a new trajectory, a combined effort between policymakers, financial services firms and the industry itself will be needed.
What you should be thinking about
Financial services should consider how they can facilitate the sector’s growth by providing sustainable finance solutions across the agriculture value chain.
Investments in areas such as logistics, renewable energy, warehousing, and other storage facilities, agro-processing plants, and irrigation technologies will be crucial, as will public investments in road and rail infrastructure as well as ports.
Access to markets is also an important focus area, and measures to tackle this issue will boost the entire agricultural value chain.
Policymakers can play their part by creating an enabling investment environment, as countries such as Kenya have done.
To align policies across the continent, governments should consider existing frameworks. Regulations should be aimed at striking a balance between economic growth and safeguarding Africa’s natural environment.
Encouragingly, the imminent implementation of the African Continental Free Trade Agreement (AfCFTA) will lower tariffs and promote intra-African trade in agriculture, making the continent less reliant on food imports from other regions. And through cross-border initiatives, Africa could strengthen its food export prospects.
Standard Bank is funding African Agribusinesses
African states and farming groups would also do well to adopt ‘smart farming’ concepts. Standard Bank, for instance, in partnership with technology companies, has piloted projects that use drones to monitor the health of crops, and digital technologies to monitor and regulate soil moisture in order to save water by avoiding unnecessary irrigation.
Standard Bank is also working with development finance institutions and export agencies to develop sustainable finance solutions specifically for the sector. We are funding projects that allow small-scale farmers to transform themselves into contractors that supply commercial farmers.
An opportunity for African Women
Climate change poses a serious risk to Africa’s food security – and the world’s. The effects are already being felt – Tropical Cyclone Idai caused unprecedented damage in Mozambique, Zimbabwe, and Malawi less than a year ago, while catastrophic droughts and flooding have affected South Africa and East Africa, among other regions. Currently, the devastating locust invasion in East Africa – Ethiopia, Kenya, and Somalia specifically – is threatening food security in the region.
Considering that agriculture already accounts for a large portion of Africa’s GDP, the impact of climate change on the economy can be severe.
Another risk is that the expansion of Africa’s agricultural sector will place more strain on the continent’s water resources, which need to be carefully managed. The adoption of advanced irrigation techniques is a good start.
Standard Bank recently partnered with the United Nations (UN) Women on a project aimed at developing climate-smart farming techniques amongst rural women. The initiative is being rolled out in Uganda, South Africa, Malawi, and Nigeria.
While the sector’s future is not without its risks, it may well be Africa’s biggest opportunity in the coming decades. Being a major contributor to GDP and employment, the agribusiness sector is the continent’s most effective lever for achieving inclusive growth.
Standard Bank Group
Bank Group is the largest African bank by assets with a unique footprint across
20 African countries. Headquartered in Johannesburg, South Africa, we are
listed on the Johannesburg Stock Exchange, with share code SBK, and the
Namibian Stock Exchange, share code SNB.
Bank has a 156-year history in South Africa and started building a franchise
outside southern Africa in the early 1990s.
strategic position, which enables us to connect Africa to other select emerging
markets as well as pools of capital in developed markets, and our balanced
portfolio of businesses, provide significant opportunities for growth.
has over 53 000 employees, approximately 1 200 branches and over 9 000 ATMs on
the African continent, which
enable it to deliver a complete range of services across personal and business
banking, corporate and investment banking and wealth management.
earnings for 2018 were R27.9 billion (about USD2.1 billion) and total assets
were R2.1 trillion (about USD148 billion). Standard Bank’s market capitalisation at
31 December 2018 was R289 billion (USD20 billion).
group’s largest shareholder is the Industrial and Commercial Bank of China
(ICBC), the world’s largest bank, with a 20,1% shareholding. In addition,
Standard Bank Group and ICBC share a strategic partnership that facilitates
trade and deal flow between Africa, China and select emerging markets.
Held in one of the vibrant cities of Nigeria, Lagos, by iCreate Africa, the iCreate Skill Fest is Africa’s biggest skills competition with over 2,500 people gathered to experience 80 skilled candidates compete at the National finals.
What went down at iCreate Skill Fest!
The two- day event featured 14 skilled trades varying from Construction, Creative Art & fashion, Technology, Educational Training Conference, the iCreate Skills Awards, and lots more. Out of the contestants, 13 ladies competed in cooking, fashion, art, carpentry, barbing and more, of which Mojisola Akin-Ademola emerged the only female gold medalist and Champion (top in her category, fashion).
As a way of curbing unemployment and empowering youth, the iCreate Skills competition is an innovative strategy designed to promote skills-trades professions amongst the youth as a means to bridge the skill gap, thereby boosting the economy.
The iCreate Skill Fest partnered with GIZ SKYE, Robert Bosch Nigeria Limited, Sterling Bank Plc, AGR Ltd, Siemens Nigeria Ltd., The Fashion Academy Abuja, Trace, House of Tara, Industrial Training Fund (ITF), Society of Nigerian Artists, Soundcity, ULDA, Pedini, amongst many others.
The iCreate Skills Fest 2019 champions!
Emerging top in their category are, Ibraheem Ridwan (Carpentry), Christopher Olaniyi (Tiling), Miracle Olasoyin (robotics), Mojisola Akin-Ademola (Fashion), Ifedayo Emmanuel Bello (cooking), Emmanuel Abanobi (make-up), Kelvin Hassan (Barbing),
Oluwaseun Akanbi (Electrical installations), Chima Solomon (plumbing), Leonard Manzo (automobile technology), Toheeb Ogunbiyi (Website development), Precious Audu (graphic design), Lot Madaki (leatherworks), and Oluwaseun Akinlo (Art).
The Idea behind iCreate Africa
The Founder/CEO iCreate Africa, Bright Jaja aims to use iCreate Africa to create five million jobs in five years. Bright Jaja aims to rebrand the general perception of skilled workers and place more importance on technical and vocational skills through the skills fest.
iCreate Skills Fest is a platform that promotes skills excellence, showcases skills standards and careers, demonstrates benchmarks of excellence in teaching and learning and creates interest in public sector agencies and private organizations to invest in skills development. Winners of the iCreate Skills Fest 2019 receive technical training from various partners.
The platform iCreate Africa has created for young female artisans, is paramount for gender equality and inclusive economic growth in the continent.
After recording huge success last year by hosting 4 competitions across four regions, directly empowering 180 skill trade professionals with startup capital and equipment.
iCreate Africa is creating a skills ecosystem and projecting skills in the mainstream, they are most convinced that the concept is a viable solution to curb youth unemployment and prepare the youth for the future of work.
Skills are the future of Nigeria! iCreate Africa urges the public to invest in skills and target the next generation of Nigerian youths. These youths will power the economy, across the world.
How do you get that schmoney and manage difficult clients without losing your mind?
Apply some Emotional Intelligence!
Emotional Intelligence (EI) is the ability to understand other people’s emotions, empathize with them and respond to them appropriately.
Here are 3 tips to help you manage tough clients using Emotional Intelligence:
1. Be self-aware
The first step to empathizing with your difficult clients is evaluating yourself.
Think about how you communicate with your clients – are you showing them that you care? If you are a manager or business owner, is your company encouraging a culture of empathy for clients?
2. Listen Intelligently
Just like your personal relationships, listening is an important part of maintaining positive client relationships.
Sometimes, clients are difficult because they don’t feel heard. Consider what your clients might want from you, even if they haven’t expressed it. Listen actively by noting pain points, asking follow up questions and keeping the lines of communication open.
3. Understand your clients’ personalities
Clients are people too. When you manage people, it’s important to understand their temperaments.
Cholerics tend to be logical and use focus on facts. Stay proactive and result-oriented with choleric clients. Melancholics pay attention close to details. You must your processes for efficiency with them.
Phlegmatics can be indecisive. Be patient and helping them understand the information they need to make a decision. Sanguines tend to be carefree and impulsive, so you might consider keeping communication informal to keep their attention.
As Sub-saharan Africa lags behind in the World Bank’s 2020 ease of doing business report, one woman-led startup thinks it can help entrepreneurs grow their companies in this tough environment.
After years of mentoring startups and running businesses in Ghana and Nigeria, Munachim Chukwuma started IB Consultingin February 2019 to help founders overcome operating challenges she also had to face as a young entrepreneur.
According to experts from Harvard University, startups that want to stand the test of time must learn new ways of operating and behaving. This is difficult for a lot of entrepreneurs because these new ways tend to be completely different from their start-up roots.
Most startups struggle to grow and scale either because they do not know how or lack the proper structure and strategy. This is where we come in.
Munachim Chukwuma – Founder, Ibobo Consulting
IB Consulting believes that African entrepreneurs struggling to grow their businesses must realize they are in a different phase of their business life cycle, and therefore must change.
IB Consulting’s growth recipe for startups.
To help entrepreneurs struggling to scale, Munachim and her partners created a service model that combines strategy consultation, negotiation, and content creation.
IB Consulting bets its 3 service tentpoles are what entrepreneurs need to grow faster despite the difficulty of doing business in Africa.
We decided to focus on strategy consultation, negotiations and content creation as a company because we realized most of the challenges most businesses face in today’s society are tied to those three areas in one way or another.
Munachim Chukwuma – Founder, Ibobo Consulting
In addition to its unique service model, IB Consulting promises clients efficiency, personalization, and great service.
Why you should watch out for IB Consulting.
In less than a year, IB Consulting is proving it is not just all talk. The company reports that since February, it has helped over 10 business owners rebuild their structures and execute action growth plans.
It’s also not just about the money for this company this woman-led company. They have done some pro bono work for new entrepreneurs who could not afford to pay for some of our services.
In 2020, the company plans to expand aggressively to reach, help and educate help businesses across Africa.
We intend to grow over the next year of business and reach more people across the continent, as we also reinvent our business and launch more products that can meet the needs of our prospective clients.
Whether you are looking to make some extra income or start a business while working, side hustling is no small feat.You must learn to balance your commitments, stay consistent and grow while you’re at it.
Temi Ajibewa, founder of The Millionaire Housewife Academy – an online platform that has helped over 5,000 women start their online businesses, shares her golden rules for side hustle success.
Rule 1: Discover Your Passion
Your passion could be an issue you feel strongly about or something you do effortlessly.
Side hustles based on passion tend to be more sustainable because you are self-motivated to go on even when things get tough.
If you are not sure what your passion is, here are 3 ways to get started:
Look out for things you do well without incentives and recognition.
Ask people who know you what they think you are passionate about.
Consider problems people often ask you to solve because you find them easy to solve.
Rule 2: Turn Your Passion into Profit
Doing what you are passionate about is one thing. Knowing how to make money from your passion is a whole different ball game.
Here are 5 basic steps I teach my clients to monetize their passion.
1. Find the problem your passion solves
Your passion cannot bring you money unless it solves a specific human problem.
Your passion must become a product or service for you to make money from it.
A great way to turn your passion into a product is by teaching people what you know for a fee. When I started to monetize The Millionaire Housewife Academy, I created e-books, DVDs and online classes to teach people what I knew about starting and growing an online business.
I always recommend starting off with digital products because they are easier to maintain and become lifelong assets people all over the world can buy.
People pay for products and services, not passions.
5. Promote your hustle
You must shamelessly promote your passion if you want to make money from it.
You can’t afford to be shy if you want your passion to be more than a hobby. If you are nervous, start off by promoting your hustle to people in your network.
Price is only an issue where value is in dispute. Once people realize the value they’re getting from you, paying you becomes non-negotiable. It all starts with finding and monetizing your passion.