Nneka Obianuju Onubogu: I have never felt inferior because of my gender
Read how Nneka Obianuju Onubogu a Mechanical Engineer; and currently a research assistant at Universiti Tunku Abdul Rahman Malaysia, is unperturbed by gender stereotypes in the industry. A Harvard Business Review article of 2016, was an answer to an inquiry of ” why do so many women who study engineering leave the field?” And one of the reasons given was “gender stereotypes”. So, if you are contemplating abandoning your career in one of the STEM fields due to gender stereotypes or any other reason, before you throw in the towel, wait! [bctt tweet=”I have a passion for fixing things” username=”SheLeadsAfrica”] Having a role model and following your passion makes it easy Nneka’s motivation for pursuing a career in mechanical engineering were influenced by two things: “First is my dad, who is a practicing Mechanical Engineer. I admired and still admire him so much that I wanted to be just like him. Secondly, I have a passion for fixing things. I am very inquisitive on the mechanics behind any machines’ motion. Right from childhood, I had a habit of unscrewing all my toys and fixing them back over and over again.” When you are passionate about anything, it will be very hard for you to throw in the towel, especially when the going gets though. [bctt tweet=”being different means making a difference anywhere you go and anywhere you find yourself” username=”SheLeadsAfrica”] Remember that you are a woman with talents and abilities Being a ‘woman’ should not make you feel less than a human being when assigned to male dominated teams, you are as capable as your male colleagues! Nneka says “Our research team actually consists of all men (Professors, Doctors and lecturers) and one lady (myself). We treat each other equally and there has never been a period when I felt inferior because of my gender”. When you still feel overwhelmed,borrow a page from Nneka’s book,”sometimes I feel like ‘a woman in a man’s world’ hence, I give my best contribution to my team”. Nneka is currently working on a project tagged ‘Wide acceptance angle optical fiber-based day- lighting system using two-stage non-imaging solar concentrator’. “This is a project sponsored by the Ministry of Energy, Malaysia”. The papers can be found in the links below: http://www.sciencedirect.com/science/article/pii/S187661021 http://www.sciencedirect.com/science/article/pii/S030626191730750X [bctt tweet=”I have met many ladies like me who are in male dominated career paths and they also strive hard to be the best and make a difference” username=”SheLeadsAfrica”]Blend in Whether you are in a local or global community, do not isolate yourself. Nneka, although from Africa, found herself working and studying in Asia. She quickly learned the language and befriended some locals. “Even though my University is generally Chinese dominated, everyone speaks English and every lecture and research is conducted in English. Irrespective of that, students and my research team members still switch to Chinese language when they discuss within themselves. This is not a problem for me as I have learned the Chinese language (conversational) and I can understand what they say. Right now, I am a professional at eating local foods with ease. I am also the only foreigner (African) in my office, but I still participate in every event weather Chinese, Malay or Indian”. Conquer any inferiority complex by actively making a difference Nneka’s slogan is ” Being different means making a difference anywhere you go and anywhere you find yourself”. She adds that “the fact that you are in a career path where you are the only lady in a team of men is the key reason for you to stand out”. Some African people say, ‘Mechanical Engineering is not for ladies; a lady should be a teacher, a lawyer or even a house wife’. I can boldly say from experience that it is a blatant lie! “I have met many African ladies like me who are in male dominated career paths, who also strive be the best and make a difference. This should inspire other women who have dropped out to get back on their feet and even do better” she says. [bctt tweet=”… I show them that Africans are not racist by braiding the hair of the kids for free.” username=”SheLeadsAfrica”] Making a difference includes contributing to the community you find yourself. Nneka does this by using one of her skills to make children smile. “I have made an impact in the lives of the locals here, especially via my hair braiding skills. I was so surprised when I made it to the Chinese newspapers for just that little kind gesture “. In addition, Nneka has many solar technology ideas that she intends to implement when she arrives in Nigeria. You see why she just can’t turn her back? When you are full of dreams and know that the world is waiting to feel your impact, you wont turn back! Networking is one the keys to staying motivated Networking is today’s currency to getting up the success ladder and staying motivated. Nneka advises those in a global career and STEM fields to “try creating a network with people who are pioneers in that career path. In that way, they stay motivated and become significantly better”. Are you in male dominated field/ industry? Let us know more about you and your story here
Tsitsi Mutendi: I am the Queen of Start-Ups
[bctt tweet=”Entrepreneurship has its pro’s and con’s but it has taught me responsibility” username=”SheLeadsAfrica”] Tsitsi Mutendi, founder of Jewel Magazine, Mucha and Mufaro dolls is a girl from Masvingo, born in Harare and partially raised in the UK. She spent eight years of her childhood in the UK before moving back to Zimbabwe. Tell us a bit about Tsitsi Mutendi I decided earlier on in life that I was more suited for entrepreneurship than I was to a career. Mostly because I enjoy starting things. I love creating new companies or entities and seeing them succeed and/or learning from their failures. My entrepreneurship journey started when I was 24, back then I wanted to be a fashion designer. I have had the privilege and honour of creating different products and taking them to a market. How was Jewel Magazine born? Jewel started in February 2011 after I lost my child. I loved reading magazines and decided to create my own that would be an outlet for the different ideas I had. Ideas to inform women about things that could help them empower themselves. The first issue went to print in June 2011 and came out in July. I wanted a magazine name which reflected what I thought of women and what they should think of themselves. I couldn’t think of any other name better than Jewel. To me women are like precious Jewels, sometimes they are covered in the earth, growing roots and preparing to germinate, sometimes you have to dig deep to find them. Do you have any plans of reviving Jewel? Jewel for me was a journey; it’s unfortunate we got to a place where we couldn’t print it anymore because we kept breaking even. The decision to stop printing was hard because I felt like I was giving up on my baby and no mother wants to give up their child. I think Jewel is one of those product pieces in the journey that has made me grow stronger. It has brought me more focus, and has always had the power to renew my will and vision to move forward. Unless we can bring Jewel back bigger and better than it was, without having to shelve it again, I think for now it will always be a part of Zimbabwean history. Tell us a bit about Mucha Fashion Mucha was born before Jewel. I love African print fabric and loved what West Africans were doing with it at the time; It was so modern and chic and no one in Southern Africa was doing it.It involved a lot of creativity with fabric and garments, and most of our clients allowed us to revamp their wardrobes. Unfortunately, I had to let go because the market became saturated and there was a lot of replication. What is Danz Media all about? It is our flagship product company which has been running for many years. So many great products are housed under it. For example, my husband, Daniel Mutendi’s Nama’s award winning children’s book, Tsuro na Gudo: Misi yese haifanani. We have also produced other Shona educational books, and continue to work with organisations and schools. I love Danz media because it allows me to be creative and to explore different media platforms. How did Mufaro come about? Mufaro came from wanting a soft cushy doll for my daughter. I could not find it in shops so I learnt how to make one. Wanting to venture into the toy market only came after realizing no one else was doing it and the opportunity was there. So my husband and I decided to attend the Spiel Warenmesse toy fair in Nuremberg which was held in February 2011, to exhibit our Mufaro Dolls. It is the biggest toy fair in the world and it ran for six days. Africa is very much underrepresented in the toy industry, so it was an amazing learning experience for us. We are in the process of implementing and working with the different partners that we met when we were there. Where is the Woman of Legacy Foundation now? I stopped running the foundation as a stand alone organisation but instead focused on corporate social responsibility. I invest in other women and provide individual and organisational mentorship. We provide scholarships as a family, not only to students who excel academically, but those we feel will invest in tomorrow. [bctt tweet=”Entrepreneurship is not easy but gives one the flexibility to choose when to work” username=”SheLeadsAfrica”] What are your entrepreneurial journey highlights thus far? The ability to spend time with my family. Entrepreneurship is not easy but gives one the flexibility to choose when to work. Meeting so many remarkable women. It’s not when you start profiling women, knowing who they are, and learning why they do what they do ,do you truly realise how powerful we are as women. Risk taking. I don’t know what a comfort zone is. Entrepreneurship has taught me that risk taking is not for sissy’s, neither is it something that you should be afraid of. Most of the lessons I have learnt are because I have taken chances. I wouldn’t change my entrepreneurship journey and I definitely wouldn’t get a job. What are your top entrepreneurship lessons? Entrepreneurship has its pro’s and con’s but it has taught me responsibility. You never stop learning really. It has also taught me that I am the master of my own destiny. No amount of capital or investment is going to make a crappy idea work, you have to go out there and put in the work. At times you might not know if you are going to reap or how you are going to pay the next bill but it’s still important to stay true to your dream or vision. How do you prioritize your time between being a mother, wife, entrepreneur? I work with my husband and we both work from home- so our children see us all the time. I also have a good support system. It includes my
6 tips for successful networking in the big city
[bctt tweet=”The question now is, What are you doing to increase the size of your network?” username=”SheLeadsAfrica”] You have probably heard the saying that “your network is your net worth”. In this article’s context, net worth is not limited to finances alone but includes knowledge, skills, and access to opportunities as a result of your network’s size. The question now is, “What are you doing to increase the size of your network?” Networking simply means to form personal or working relationships with people in your industry as a means of knowledge acquisition or landing deals. We are officially in Quarter 3 of 2017 and if you have not already started, now is the time to build your network. Here are six tips for successful networking in a big city: Step outside your comfort zone Dreams are not fulfilled by staying in your comfort zone but by stepping out and engaging in new activities, attending events and meeting new people. For example, you can’t expect to be the best entertainment lawyer if you don’t network with people in the media and entertainment industry with a view to growing your clientele and offering the best services to them. Stepping outside your comfort zone paves a way for your career growth and development. [bctt tweet=”Stepping outside your comfort zone paves a way for your career growth and development.” username=”SheLeadsAfrica”] Be the master of your craft In whatever industry you work in, you should aim to be the master of your craft. Strive to perfect your knowledge in a certain industry by keeping up on current affairs so that you will be able to engage in thought-provoking discourse with the people you choose to network with. Having a view on a current issue in your industry that’s different from most views usually sparks interest and will have people willing to know more about your philosophy on that issue. Working in the creative industry will force you to practice your craft regularly so that you may gain more knowledge and an appreciation for your skills that will not be influenced by anyone. If your networking goals include getting a mentor, then honing your creativity by a schedule of practice will be a catalyst to your progress; experienced people would rather mentor people that have a resilience for hard work. Is ‘hard work’ your middle name? Introduce yourself first There will be times that you will be in a room full of people unknown to you. Imagine you’re an introvert that made it this far to an industry conference, your instinct may be to grab a coffee and sit down at the nearest table. Networking in the big city involves taking a plunge, so rather than following your instinct, you should join a table full of people who are not yet deep in conversation and introduce yourself or walk over to someone standing alone and find common ground. Using an icebreaker to soften the atmosphere may get people smiling and will create a perfect opportunity to say, “Hi, my name is Rachel and I work for 1 Media Ltd. It’s nice to meet you, what’s your name?”. [bctt tweet=”Unresponsive body language while networking can be a deal breaker” username=”SheLeadsAfrica”] Communicate with body language There are many ways you can show courtesy and attentiveness from your body language. Unresponsive body language while networking with other industry professionals can be a deal breaker. This may give off a vibe of having a short concentration span or succumbing to distractions from passers-by, implying that you may have the same attitude towards a particular job. Shaking hands, smiling, and maintaining eye contact with someone you have just met shows your confidence and eagerness to partake in a serious discussion. This sort of body language will be reciprocated when delivered properly and not aggressively. Try not to scare your business targets away by being overly expressive or not expressive enough! Never forget your business card Networking with your business card is a recipe for success. At corporate or private events, many people may be able to introduce themselves and speak for a couple minutes but not engage in a full conversation. Sell your personality and your business but solidify this with a card that clearly states the name of your business, nature of the business, your role in that business and your current contact information. Talking about a business or representing a company with nothing to signify your affiliation may not be convincing to other people and may prompt people to perform extra due diligence to ascertain your true identity. Follow up After all the hard work involved in attending seminars or making connections at a meeting you followed your boss to, don’t take a step back by not following up on the conversations you’ve had with colleagues and seniors in your industry. Follow up on your networking attempts by sending a short email, setting up a meeting or a friendly phone call (with a purpose) to inquire an opinion. Networking can either be impulsive or very strategic but whatever the case, ensure that you are using your network to achieve your net worth!
Five Tips to Manage Your Team
Below, I share 5 tips to manage your team, which I gleaned from Richard Templar’s book on the Rules of Management. As a team leader at work, you are responsible for managing and leading a group of people to reach their targets and in turn contribute toward the organisations larger objectives. Being in a position to lead requires effort, strategy and understanding of your team members. The onus lies on you to bring out the best from the team you lead. [bctt tweet=” Rather than shooting some bullets of criticism, keep calm and dole out encouragements…” username=”SheLeadsAfrica”] Talk your team up I have often heard the cliché “it is better to encourage than to criticize”. How apt this is when it comes to leading a team! There will be days when tasks are more demanding, resources are not sufficient or there are tight deadlines to meet. These conditions might fuel managers to lash out at team members. But, rather than shooting out bullets of criticism, keep calm and dole out encouragement. Such as “we can do this”, “we are getting there”, or “we will get through this”. I know a leader who tells his team at every turn that “our best is yet to come”, and each time, his team churns out a better output than they did in their previous feat. [bctt tweet=”… your team’s success is your success” username=”SheLeadsAfrica”] 2 ways to encourage your team Templar offers two ways to encourage your team: “one is to tell them they are going to do good before they have done it. Or wait until they have done good then tell them they have done good”. He emphasizes that your team will most likely perform better when you praise them beforehand, because they wouldn’t want to “fall their hand” (in my Nigerian pidgin English parlance). Allow your team to be better than you Founder of TEF Tony o. Elumelu in his recent article titled: Advice for new managers, ,published on LinkedIn, pointed out that “great leaders don’t compete with their staff”. A corporate executive once wrote that, in the early days of her career, her VP told her she wasn’t good enough. Fast forward to a few years later when she was making waves in her career, she said she ran into him. He revealed to her that during those times he was demeaning her work was a reflection of his own insecurities and not that she wasn’t good enough! You should always give your team the necessary resources and support that they need to reach their objectives. [bctt tweet=”No one is a repository of knowledge!” username=”SheLeadsAfrica”] Train them to develop solutions to problems When you have trained your team to the extent that they can deliver excellently, you should naturally expect that they will bring you solutions and minimal problems. According to Templar, a question which indicates a problem should be answered with “and what would you like me to do about it?” and a complaint should be answered with “what do you think we should do?”. Applying this rule makes your team think in terms of the solution and not the problem. Listen when they offer suggestions No one is a repository of knowledge! No matter how skilled or experienced you may think you are, you will still need input from members of your team from time to time. Caution here is not every idea or suggestion must be used, but it’s important for you to let your team know that their input is welcomed. In this way, they will not hold back important critical information. Clearly spell out the responsibility of each member of the team If you are delegating responsibility, clearly define what is expected in terms of the result. Provide the necessary resources, and make sure they understand how it should be achieved. Click this link to learn 10 ways to motivate your team. Do you have any tips on how to best manage a team? Let us know more about you and your story here
3 key questions to ask when looking for the right banking partner in Africa
Finding the right banking partner in Africa Home to some of the fastest growing economies in the world, Africa has an abundance of attractive investment opportunities. Emerging market and developing economies are anticipated to grow 4.1% – far faster than advanced economies, according to the recently released Global Economics Prospect report, who also cite Ethiopia, Tanzania, Côte d’Ivoire and Senegal as some of the fastest growing economies on the continent, and in the world. Tapping into the opportunities that come from that growth – whether as an individual or entrepreneur – will likely leave you in search of a dedicated financial services provider. But how do you go about finding a stable partner? We suggest asking these 3 key questions: What’s their strength & expertise? You need to assess whether they can they provide the required products adapted to Africa’s need, and if they have the financing to support your development if you’re coming to them as an individual or entrepreneur. What asset class do they work with and what segment do they service? Do they offer equity, mezzanine, or debt finance? The answer to these will help you decide if it’s the right fit for your business. It’s imperative that you feel confident in the stability and sophistication of their systems to manage any requirements your business might have. Assess the strength of their balance sheet – the stronger it is, the more likely they’re able to take on your project. Where are they located? Glocalization is key. You want a partner who has a global outlook, but with local expertise. Assess their footprint in Africa – and find out how expansive their presence on the ground is in the country you’re interested in. This extends to regional presence too if you’re looking to engage in cross-border transactions. Do they have an extensive network of bank branches and ATMs for you to access across the country or countries you plan to operate in? That physical presence means they’re likely to have a better understanding of the local landscape – with 54 countries in Africa, each environment is unique, and you want a partner who is able to help you navigate through it. How accessible are they? Embracing the digital revolution is no longer an option for financial services providers, with online banking playing a critical role in delivering innovative products within the globalised business environment. While not all banks have adopted a digital first mindset, most offer basic electronic facilities that allow you to access your accounts online, whether personal or business. But what about more advanced business needs – are the systems efficient enough to bank manage complex transactions like managing liquidity across a range of local and foreign currency bank accounts?
Bulelwa Mpinda: What you received in prayer, maintain in prayer
“God has not postponed your elevation you have just paused your prayers”- Bulelwa Mpinda Bulelwa Mpinda is the Chief Executive Officer of Young and Spiritually Inspired. As a young woman from South Africa who is in love with God, she aims to lead through her experiences and testimonies. A woman who is completely invested in the lane created for her, Bulelwa loves nature, traveling, art galleries, poetry and writing. “I am a friend, a daughter, a sister, mentor and God’s Reflection” she says. Bulelwa, can you briefly take us through your journey from past to present? I am Bulelwa Mpinda a young woman aged 26, who is a daughter of the Most High God and the Chief Executive Officer and Founder of Young and Spiritually Inspired. At the age of 3, I was adopted into the Mpinda family- the most loving, God fearing family. Prior to that I had stayed with different foster parents and at an orphanage. Growing up I found my self in love with writing, reading and loved watching Oprah! Little did I know that was preparing me for my destiny. Due to lack of funds, after I matriculated I went straight into the work space. During that time I developed a keen interest in writing about issues relating to the youth, and so I decided to start a Facebook page and God lead it into a NGO which I called: Young and Spiritually Inspired. Young and Spiritually inspired is a youth empowerment organisation which uses the digital space to help bring the lives of young people into alignment with God. What unites us best is the Love of God. [bctt tweet=”We don’t impose change, we inspire and live the change that we want to see – Bulelwa Mpinda” username=”SheLeadsAfrica”] Christianity as a weapon to change the world. How have you been received so far by your target audience? The key is to love people and to remain humble before you add titles to who you are. People relate to real people, the organization is the vessel through which we speak the truth of Gods love. For instance, by reading about or attending our events many young people discover a new perspective to solving their issues. People have received us very well. We don’t impose change, we inspire and live the change that we want to see. The trick is to love God, be humble and let actions speak louder than words. 1 Timothy 4:12 Okay, before we go any further, how does an introvert manage to lay a foundation for a youth forum? How do you reach out to the youth? I remember the days where I would battle with God about placing me on this path of leadership. It seemed insane that an introverted woman would be seen as fit enough to lead something of this nature. But, God knew that He needed to work with my self -esteem, so He placed me in a position where I would need to confidently embrace the leadership role. When I was adopted by the most loving family who taught me about Him, God knew “Jeremiah 29:11” would be the signature of my life’s testimony. God called me into Leadership in 2011 after I had just finished my Matric. At the time I loved poetry and writing,which I think was God’s way of helping me sharpen my craft for what was to come. I never expected to create Young and Spiritually Inspired. In the early stages I battled with the concept of owning it. I’d literally shy away from this enormous task at hand because my comfort zone felt safe; this was a place where no one knew anything about me. One thing our youth needs to learn is that owning any brand or business does not disqualify humility. This awareness has kept me sane throughout the 6 years of running this movement. People need to resonate with you as a human before you add titles, therefore, be authentic, be you. I never tried to out run God by trying to fit in with what is called the “You can’t sit with us class”. I believe that one can’t inspire change when you isolate others, you need to mingle with those who strive to attain your goal. People gravitate towards genuine souls, who they can talk to and confide in. When you ask young people to speak out about their struggles you are essentially asking them to be vulnerable. How does Young and Spiritually Inspired emotionally protect these young people? Young and Spiritually Inspired has created a forum of very real people. We don’t judge your experiences, we direct you to the Author and the Finisher of our faith only through love. We had a collaborative event with a lady from Kenya. The event was primarily for women, and during that event we heard testimonies of women who had been to prison, women being abused and going into depression etc. Essentially, Young and Spiritually Inspired has created a community of genuineness. At the end of the day people will never speak up if the feel uncomfortable. Vulnerability in Christ is the best way to go. The more we share our stories, we realize we are healing someone else through our testimony. Bulelwa Mpinda, what will the world look like when you realize your YSI vision? Our ultimate purpose is to lead a higher standard of life. The world will meet a Redeeming Saviour. Our light will expose people to Jesus and they will realise that they don’t need to settle in abusive relationships or situations that cause suffering. They need only to be guided by the standards of the Bible. We want to eradicate the misconceptions around Christianity and being in Christ. We aim to travel throughout Africa and the globe to share our message with people. To help them realize that God is not allergic to their mess, but He can transform them, Revelations 12:11. The world through the eyes of Young and Spiritually Inspired is healed from the pains and baggage we carry. People will love themselves more and
Carol Motolo: I want to be remembered as the person who helped others restore their faith in the Lord and themselves
Carol Natasha Motolo is a young dynamic visionary who has a soft heart for young girls who have been raped, molested or assaulted. She is an author, motivational speaker, entrepreneur and a student of life. She is the founder of the Carol Motolo Foundation a non- profit, faith based, community developmental organization. Which aims to create a safe environment where rape, injustice and other societal ills against women will be a thing of the past. Carol spent years battling depression, abuse, making wrong decisions, and a preference for chaos and disaster. She did not have any tools to help her deal with her own emotions. But, a turning point in her life came when a few years ago she was able to let go of someone she thought she wouldn’t be able to live without. As a form of catharsis, Carol has been using a journaling technique since she was 10 years old. This inspired her to write a book came after living with the depression, being physically and emotionally abused,homeless, penniless, hopeless and giving birth to a premature baby. This was the ultimate test of her faith, but somehow, she Lived in Faith and overcame her battles, this led her to publish a self-help, personal development and motivational book titled Living in Faith. [bctt tweet=”It doesn’t matter who you used to be. All that matters is who you are willing to become” username=”SheLeadsAfrica”] Tell us about Carol Motolo Carol Motolo is an author, mother, photographer, entrepreneur and founder of the Carol Motolo Foundation. What were you working on before starting your brand? I was a full time mom and blogger. What are two breakthroughs that lead you to transform your life? My son getting out of hospital after being born premature and overcoming the trauma of being raped. What are three things you gained and lost in the process of creating Living in Faith? I lost a lot of friends. But i gained God’s love, grace, wisdom and to trust in God at all times. [bctt tweet=”I will walk by faith even when I can not see.” username=”SheLeadsAfrica”] What lead you to write Living in Faith? I went through a lot when my son was born premature. At that point I turned to God for help and as a result my faith grew and i was brought closer to God. When my son finally became well I felt it was time to combine all i had written ; including how i overcame being abused and raped. After these kind of incidents a lot of women struggle to overcome and fully live their lives. I therefore felt that God was using me as a tool to assist those that have walked the same path as I have. How did your journaling technique begin? There comes a time in ones life when you just want to let go of the pain and resentment. I had reached that stage . So I began to write my experiences down and gradually found ways to let go and be a better person each day. Thank God because as time went by the process became easier and easier. What keeps you going every day? God ‘s presence in my life and my family; their support and faith in me really keeps me going, even in the hardest of times. What projects are you currently working on under the Carol Motolo Foundation? We are currently seeking donations and sponsors for our programme: Pens for a girl child. We’re also in talks with the Ministry of Health to assist us with more access to health care practitioners for our rape and abuse victims. What was your inspiration to empower young girls? I was born in a country where a girl child is not regarded useful or important. Therefore, I felt the need to change that mentality and educate a girl child; to show her that through education she can be anything and everything she wants to be.We have the power to work hard and prepare for a better future. The girl child needs to know that they can be better, without relying on a man for their needs and a better future. What are your current career goals? I want to be one of the best authors and to change lives with my book. In addition to that I want to own a fragrance line. By God’s grace it will be out before end of the year. [bctt tweet=”Those who live passionately teach us how to love.Those who love passionately teach us how to live” username=”SheLeadsAfrica”] What’s the creative process like for you? Where do you go, and what do you Inspiration comes easy for me. My room is mostly the best place for me to go if I want to be in a creative space. My kids are also my inspiration. In one sentence, how would you like to be remembered? I want to be remembered as the person who helped others restore their faith in the Lord and themselves. Want to learn more about Carol Motolo’s journey? Buy Carol’s book here: http://www.carolnatashamotolo.com/ The book is also available for purchase on Amazon Facebook: Tasha Motolo Instagram: @Sj_motolo
Flo Awolaja: Don’t take your talent for granted
[bctt tweet=”Flo Awolaja represents a lot of things in one, as a writer, poet, and photographer” username=”SheLeadsAfrica”] Growing up in a household rich in colour, born to parents of Nigerian heritage and a culture that inspired her artistic talents, it’s no surprise that Flo Awolaja grew to become an incredible burst of creativity. Flo is a fun loving and exuberant personality that exudes a quiet confidence and steely determination to succeed in all things. She has been influenced by many of her mother’s collection of African fabrics, various painters, designers, textile artists, photographers and inspired by a plethora of contemporary Nigerian and African American artists in the likes of Chief Nike Davies-Okundaye, Abdoulaye Konaté, Peju Alatise, Victoria Udonian, Hayden Palmer, William H Johnson, Elizabeth Catlett, Romare Bearden et al. Flo Awolaja represents a lot of things in one, as a writer, poet, and photographer, she continues to take delight in all visual pleasures which stimulate the senses. She also has a successful career as a graphic designer and lecturer and has combined her passion for art, design, and photography with teaching, working to raise achievement in her learners by encouraging them, raising their self-esteem, and aspiring confidence in them. [bctt tweet=”The things that are random are not your calling, they are your passion” username=”SheLeadsAfrica”] Tell us about your work on African Arts. There is an expression that I have been carrying around with me for the best part of a year now. When I stumbled upon it, whilst surfing through social media, it was so profound that I have it permanently on my screen saver on the laptop to remind me to keep striving and designing, and how fortunate I am to be doing the things I like. The quote is, “The things that are random, are not your calling, they are your passion”. This is what essentially guides me, and I really do try not to take my talent for granted. Like most things, the body of work that I am now exploring happened by accident, (the best things usually do) it occurred whilst I was at home looking after my son, who had been in the hospital and was now convalescing at home. I had travelled to Ghana in 2013 and brought back a lot of batik fabrics. Not knowing what I wanted to do with them, they lay dormant, until 2015. Whilst looking after my son, I remembered that I had them, and had added to the collection by purchasing metre samples in all colours from friends who would travel to Nigeria and Ghana, gently asking them to bring me back whatever they could. In those moments as a designer, the light bulb goes on and you find yourself creating pieces, which is how the first few ideas transpired. Gradually one became two, and the pieces began to materialise, to the extent that I had about 20 small pieces which I had framed. Enter my son, who saw me spread them out on the floor and was marvelled at how I had managed to hide them around the house, out of the eyes of my mother. Quick as a flash he had photographed them and posted them onto his Instagram account, I still do not have one! From that moment the genie had been released and it was not going to go back into the bottle. It became a question of how to showcase the designs to a wider audience. Each opportunity has acted like a stepping stone, I have been most fortunate in the breaks that have come my way I tend to look at my work much in the way a painter starts with a blank canvas. No two pieces that I create will ever be the same. Whilst I am creating these textile paintings, I am only aware of the colours that I will use, but not the journey of the piece, each one has its own rhythm and story, that for me is what makes each one off piece unique. [bctt tweet=”The universe has a lovely way of conspiring to tell you something different – @Maverikartz” username=”SheLeadsAfrica”] What inspires your art works and exhibitions? Wow, that is a difficult question, but I can honestly say that I am inspired by many things, from listening to music, conversation, hearing and reading a line of poetry, along with photographs that just capture my imagination. I also think that being raised in a culture steeped in Yoruba tradition, has been instrumental in my journey as a designer. My mother was a printer and my father was a draughtsman, so design and the love of design have been instilled in me from an early age. I am inspired by anything that delights and tickles my visual senses. How would you compare the Western and African market in terms of values for art works? Like most things we have been constantly conditioned through no fault of our own to have the idea that African works of art are somewhat in inferior; that is certainly not my view, and anyone who knows me will tell you I am the most ardent and fervent champion of our African Ancestry and Heritage. The African market is far more exciting. The current resurgence and proliferation of African art is taking the art world by storm. Our trajectory of art has always been rising, however presently its stock has never been higher, why is this? Artists from Picasso to Hirst have made more than a passing reference to the art of Africa, even to the point of appropriating whole elements in the quest to claim works as their own. So why the sudden interest? What many curators were happy to call ‘tribal’, that somehow adding the word ‘tribal’ made it somewhat less authentic and therefore was not really valued. Fast forward, the last few years have seen a sudden surge of interest as new kids on the block enter. From photographers and sculptors to painters and textile designers, old and new now
Tope Hassan: Our team functions entirely on social media
[bctt tweet=”We successfully created a diverse and a multi-networking hub for Africans to know about each other” via=”no”] Tope Hassan, the “Disruptive Diasporan”, is the founder of ISOKO Africa. She is a multi-lingual young African entrepreneur specializing in marketing, compliance, and media to create multi-dimensional business systems where start-ups and multi-national companies can operate fairly in a corrupt free environment and standardized economy. Tope is popularly known as an African Tourist, backpacking through African nations to discover African brands and entrepreneurs; a yoga teacher dedicated to health and well-being lifestyles of professionals and entrepreneurs; as an advocate for African brands helping them reach a wider market than their local communities; and a Media and Public Speaker sharing experiences of Africa, its brands, commerce and industry, healthy lifestyles, life lessons and inspiration. She also blogs at TopeHassan.com What inspired your decision to start ISOKO Africa? I am popularly known for my passion for Africa, which is not limited to Black girl magic, Ankara print, melanin skin and all the paraphernalia that comes with it. The commercial and inter-relations sectors of Africa pumps my passion from my lifestyle to my dreams so much that African brands in all sectors are my first option before seeking foreign brands. People get shocked when I show them products/services/apps/companies that beat global standards and wonder why they never knew about it. This made me the go-to person to recommend best options for African brands. So I decided that instead of responding to tons of calls and emails per day, how about if I created a platform for African brands to reach a global target market beyond their local communities? This platform would also to help them sell their brands globally thereby gaining the recognition and market they rightly deserve. ISOKO Africa is born out of the urgent need to eradicate the popular misconceptions and stereotypes around African brands and exposing them globally. It is geared towards repositioning minds of African entrepreneurs to build their companies as brands and not just a shop/business. ISOKO Africa, a media, and marketing organization is simply “African market” in the Swahili Language. How has social media been able to help increase your productivity? When I started out last year, my focus was to inform the world that Africa has a lot to offer commercially. It’s disturbing how Africa is patronized simply for two things: its human resource and raw materials. The social media publicizes Africa as either Black girl magic and talent or famine and war zone. Our commercial brands hardly make headlines. I started podcasting through iTunes, Soundcloud, Midas Radio and other media platforms and backpacked through African nations to discover and interview remarkable entrepreneurs and thought leaders. These podcasts were publicized through social media, reaching to a diverse audience beyond Africa. Not only that, it also encouraged more Africans to use and listen to podcasts. We successfully created a diverse and a multi-networking hub for Africans to know about each other which led to trans-national sales for entrepreneurs. This ecosystem further fostered partnerships between entrepreneurs, service providers, and customers. Gradually, ISOKO Africa developed communities in several countries where we formed teams that have become voices of Africa quietly on the search for African Brands. Our team functions entirely on social media through messaging and meeting apps that have helped us to build the vision together achieving pellets of the milestone at a time. [bctt tweet=”The best way for us to build an influential online presence is to foster communities-Tope Hassan” username=”SheLeadsAfrica”] What major social media campaign helped to increase your online presence? Kindly give details of the plan and how it worked. The campaigns that focused on community inclusion buffered our online presence. We advertised our tour of West African nations and this attracted a diverse audience and lots of entries. We asked our followers to recommend brands within their area for us to interview and received an overwhelming response. The messages recommended amazing brands interested in joining the experience of new Africa by either documenting, making videos, inviting us for a talk or simply to enjoy the trip and meeting entrepreneurs. It’s amazing to discover that Africans desire their friends and nations to be represented globally. This lead to our conclusion that the best way for us to build an influential online presence, is to foster communities. To achieve this, we Invested in awesome and relatable HD graphics and images: One of the greatest assets on our team is the graphic design and photography fellow. People are intrigued by appealing and great images. It’s easy to attract attention when they can relate to what you say. Defined our audience: Before publishing our posts, we ensure it would be appealing to our target audience. We also ensured to update our followers about each decision every step of the way. Fostered partner communities: We connected our vision online by engaging with our audience offline to build communities around our goal. We did this by partnering with similar event campaigns, communities, and movements. This helped to build trust, inclusion, and network and convert talk into action. It also got us a lot of feedback. [bctt tweet=”I use social media to showcase a positive side of Africa.- Tope Hassan” username=”SheLeadsAfrica”] Have you ever had any downside on social media? I have had to learn how to build everything we used on our platform from the website to recording and uploading podcasts. Our platform started its content through podcasting which is relatively an untapped market in Africa. Unfortunately, social media platforms do not have the capacity to run podcasts and our listenership on the website was very poor. We ran surveys to find out how best to reach our audience and discovered that majority of African youths prefer to listen or read media on their mobile phones. This meant hosting podcasts on the website would be less effective. We changed our methods and I quickly had to learn the tricks of uploading our podcasts on iTunes, podcasts for Android, Soundcloud, Stitcher and
Blogging: Business sense or business nonsense?
[bctt tweet=”If your business blog provides people with much-needed information you easily become an authority” via=”no”] Is your business blogging? We are living in a digital age. Anything analogue is left out of the dialogue. And, my good friend, dialogue is what drives every business. If people are not talking about your business: You lose out on free marketing 2. People can’t trust your brand 3. Your product is ignored What does all this have to do with blogging? Everything. A well-maintained blog solves all the above problems and more. Let me elaborate. Here are 10 reasons your business needs a blog (no matter the industry). 1. A great way to market your business With the advent of the smartphone, traditional advertising is fast becoming redundant. This is because information about everything is right at our fingertips, thanks to Google. The infographic below shows the increase in internet usage globally. This is where blogging becomes a powerful marketing tool. A well written, SEO optimised and maintained blog will put you on Google’s front page. Simply put, a blog has the power to put your business in front of 3773 billion people. 2. Builds authority and influence One ingredient that drives sales more than others is trust. People buy products they trust and trust is a by product of authority. That is what a blog does for a brand; it builds authority. A brand that has authority is an influential brand. If you do a search for any online marketing tactic/tip in Google, you’re most likely to see a Hubspot article as one of the top results. Forbes Now that’s authority! Through their strategic blogging, Hubspot has become a powerhouse in digital marketing. If your business blog provides people with much-needed information or resources, you easily become an authority in your niche. With authority comes the power to influence people’s buying decisions. 3. Key ingredient to branding Modern consumers have indicated that they look at companies in a negative light if they cannot find them online. Chrysalis Communications A brand is a business’ identity. Contrary to popular belief, this identity is not established by fancy packaging and logos alone. To establish your brand, you need to be ubiquitous. Everywhere people turn, they must see you. This is one of Coca Cola’s strengths. They have a presence everywhere. Need I say more about their brand power? You may not be physically present everywhere but make an effort to be found where it matters; in cyberspace. 4. Gives customers a reason to remember you A blog is a simple way of connecting with your customers. If your business blog is engaging enough, people will remember you. And next time they need a product your business deals in, you will be their first port of call. This is why as a business, your blog must not just be informative. It should also be entertaining. Your blog should be an experience to be remembered. 5. An amazing traffic attractor In today’s world, profit is spelt T.R.A.F.F.I.C. The higher the traffic, the louder the cash register rings. Consider two shops selling the same product at the same price. Both in the same densely populated location. One shop plays popular chart topping music, the other, blue grass (pardon me fans of this genre). Which shop will rake in the profits? My point exactly. A blog is an amazing traffic attractor. Run properly, it will draw people to your business while your competitors sing the blues [bctt tweet=”Run properly, a blog will draw people to your business while your competitors sing the blues” via=”no”] 6. Easiest way to turn leads into customers I talked about traffic in the previous point because it’s important for every business. But traffic for the sake of traffic won’t cut it. That’s why businesses should invest in good copywriters for their web copy and blogs. Writers who possess the skill (dare I say magic) to subconsciously drive people into making “the right” decision. What better decision can a visitor to your website make other than becoming a customer? A well written blog has the potency to turn leads into life-long customers. That, in business terms, means life-long profits. 7. Deepens relationship with customers Relationships in the 21st century are fluid. When people find one that’s solid, they hold on to it for dear life. This is where your business should leverage the emotional deficit in your customers. Be there for them. Let them know you care. I get an SMS from my bank every year on my birthday. I know it’s automated but somehow it still tugs at my heart. I feel “connected”. Your blog has the power to deepen relationships with your customers. Use it to answer their questions, solve their problems and even connect on an emotional level. If you can succeed in relating with your customers through your blog, they become more than customers. They become an army that will fight for your success. 8. Makes public relations easier and cheaper PR campaigns are a thorn in the flesh for most companies. Their Return On Investment (ROI) is usually disappointing. Is PR essential? Yes. Is it expensive? Painfully so. The easiest and cheapest way to drive publicity (which is what PR is for) is by maintaining a good social media department. With a good content marketing strategy, you can do most, if not all, of your PR at a fraction of the cost. Cheap, minimum effort and yet maximum impact. The “public” nowadays is found online. Relate with them there. Can it be easier and more cost effective than this? 9. Strengthens your email marketing campaigns Talk about massive ROI! Email marketing is the obvious marketing approach for every serious business. But email marketing is weak without a blog. This is because: It’s easier to get people’s emails from your blog 2. The blog keeps them informed and entertained while email does the power selling Email marketing can’t survive without a good blog. They need each other. 10. Gives