Blogging: Business sense or business nonsense?
[bctt tweet=”If your business blog provides people with much-needed information you easily become an authority” via=”no”] Is your business blogging? We are living in a digital age. Anything analogue is left out of the dialogue. And, my good friend, dialogue is what drives every business. If people are not talking about your business: You lose out on free marketing 2. People can’t trust your brand 3. Your product is ignored What does all this have to do with blogging? Everything. A well-maintained blog solves all the above problems and more. Let me elaborate. Here are 10 reasons your business needs a blog (no matter the industry). 1. A great way to market your business With the advent of the smartphone, traditional advertising is fast becoming redundant. This is because information about everything is right at our fingertips, thanks to Google. The infographic below shows the increase in internet usage globally. This is where blogging becomes a powerful marketing tool. A well written, SEO optimised and maintained blog will put you on Google’s front page. Simply put, a blog has the power to put your business in front of 3773 billion people. 2. Builds authority and influence One ingredient that drives sales more than others is trust. People buy products they trust and trust is a by product of authority. That is what a blog does for a brand; it builds authority. A brand that has authority is an influential brand. If you do a search for any online marketing tactic/tip in Google, you’re most likely to see a Hubspot article as one of the top results. Forbes Now that’s authority! Through their strategic blogging, Hubspot has become a powerhouse in digital marketing. If your business blog provides people with much-needed information or resources, you easily become an authority in your niche. With authority comes the power to influence people’s buying decisions. 3. Key ingredient to branding Modern consumers have indicated that they look at companies in a negative light if they cannot find them online. Chrysalis Communications A brand is a business’ identity. Contrary to popular belief, this identity is not established by fancy packaging and logos alone. To establish your brand, you need to be ubiquitous. Everywhere people turn, they must see you. This is one of Coca Cola’s strengths. They have a presence everywhere. Need I say more about their brand power? You may not be physically present everywhere but make an effort to be found where it matters; in cyberspace. 4. Gives customers a reason to remember you A blog is a simple way of connecting with your customers. If your business blog is engaging enough, people will remember you. And next time they need a product your business deals in, you will be their first port of call. This is why as a business, your blog must not just be informative. It should also be entertaining. Your blog should be an experience to be remembered. 5. An amazing traffic attractor In today’s world, profit is spelt T.R.A.F.F.I.C. The higher the traffic, the louder the cash register rings. Consider two shops selling the same product at the same price. Both in the same densely populated location. One shop plays popular chart topping music, the other, blue grass (pardon me fans of this genre). Which shop will rake in the profits? My point exactly. A blog is an amazing traffic attractor. Run properly, it will draw people to your business while your competitors sing the blues [bctt tweet=”Run properly, a blog will draw people to your business while your competitors sing the blues” via=”no”] 6. Easiest way to turn leads into customers I talked about traffic in the previous point because it’s important for every business. But traffic for the sake of traffic won’t cut it. That’s why businesses should invest in good copywriters for their web copy and blogs. Writers who possess the skill (dare I say magic) to subconsciously drive people into making “the right” decision. What better decision can a visitor to your website make other than becoming a customer? A well written blog has the potency to turn leads into life-long customers. That, in business terms, means life-long profits. 7. Deepens relationship with customers Relationships in the 21st century are fluid. When people find one that’s solid, they hold on to it for dear life. This is where your business should leverage the emotional deficit in your customers. Be there for them. Let them know you care. I get an SMS from my bank every year on my birthday. I know it’s automated but somehow it still tugs at my heart. I feel “connected”. Your blog has the power to deepen relationships with your customers. Use it to answer their questions, solve their problems and even connect on an emotional level. If you can succeed in relating with your customers through your blog, they become more than customers. They become an army that will fight for your success. 8. Makes public relations easier and cheaper PR campaigns are a thorn in the flesh for most companies. Their Return On Investment (ROI) is usually disappointing. Is PR essential? Yes. Is it expensive? Painfully so. The easiest and cheapest way to drive publicity (which is what PR is for) is by maintaining a good social media department. With a good content marketing strategy, you can do most, if not all, of your PR at a fraction of the cost. Cheap, minimum effort and yet maximum impact. The “public” nowadays is found online. Relate with them there. Can it be easier and more cost effective than this? 9. Strengthens your email marketing campaigns Talk about massive ROI! Email marketing is the obvious marketing approach for every serious business. But email marketing is weak without a blog. This is because: It’s easier to get people’s emails from your blog 2. The blog keeps them informed and entertained while email does the power selling Email marketing can’t survive without a good blog. They need each other. 10. Gives
Meggy Pyaneeandee: Miss Ile de France 2017 was never my dream
[bctt tweet=”Meggy was set on getting the best grades and never thought of contesting for a beauty pageant” via=”no”] “Miss Ile de France (region of Paris) was never my dream but it became one as I realized what it could mean for women of colour to represent beauty in a supposedly “white” region.” These were the words of Meggy Pyaneeandee when she spoke of her election as a representative for the region of Paris in Miss France 2017. Meggy, who grew up in the hood of Paris (in the suburb of Paris) has always had one dream and that is to get into a prestigious university, excel and help educate other children in the hood as she believes education is the only way out for people who are not part of the elite. Born to Mauritian immigrants who moved to Paris when they were just 20, Meggy witnessed firsthand the hardships of living in the hood and as her parents never got the opportunity for higher education, their dream was to get Meggy the best education they could. Meggy through ambition and positive action got into Sciences Po – one of the most prestigious universities in France which used to be restricted to the elite. This was the first step to reaching her goals as she got the opportunity to live and work in New York for a year which was on her dream board. With Meggy set on getting the best grades in the field of Marketing, she never thought of contesting for a beauty pageant. That was until she chanced upon French journalist, Francois Durpaire who made her understand that her personality would make a great difference as no one has a story like hers. Then Meggy realized that representing beauty for the region of Paris as a woman of colour would not only empower women like her but it would also encourage the children in the hood to dream bigger. How and why did you join Miss France 2017? I walked for a fashion show in March 2016 for a friend who needed models at the last minute. I didn’t know how to walk or anything but I did it to help her and that’s where I met a French journalist called Francois Durpaire. We had the opportunity to talk at the after party and when I told him I was in Sciences Po, he told me he was going to come for a conference in a week. I attended the conference and we talked again, that’s when he told me about being a member of the “Miss Ile de France” committee. I found it funny that a serious person like him would be a part of something superficial like a beauty pageant. When I shared this with him, he told me to just give it a try. I then spoke to my parents about this opportunity and my mom basically told me she wouldn’t speak to me if I don’t go for the casting. And so, it began. The reason I agreed to join was because I knew from the beginning that my participation was going to be different as I was different. Most of the girls in the contest had dreamt of this day while I had never thought of it. I never even thought I had a chance to compete because I didn’t think I was “beautiful enough”. But when Francois told me that I had my chances and that my personality would also make a difference, I realized how big this could be. There was something symbolic about representing beauty for the region of Paris because I am a woman of colour. Some would hardly call me black because I also look Indian but to me, my skin tone is dark, I am Mauritian and because of it I’m a mixed girl. I grew up with immigrants in the hood. I entered one of the most prestigious schools in France and I am still living in the hood. I knew there couldn’t be another girl like me in the contest with the same speech. From the beginning I knew my body would not be my chance to stand out. My speech would and I was right. [bctt tweet=”There was something symbolic about representing beauty for the region of Paris as I’m a woman of colour” via=”no”] What did being elected as Miss Ile de France mean to you? What kind of responses did you receive after the election from the community and other contestants? It was such an honor and a pride. I know I won thanks to my speech and it was empowering to people like me who come from the bottom and sometimes feel like it’s forbidden to dream. I just wanted to let everyone know that you can do whatever you want to do if you work and if you are well surrounded. With regards to the responses, I received all sorts. To be honest I mostly saw, in the beginning, nice comments. People were very surprised that I would be elected. Unconsciously, no one expects a non-white girl to be elected. I remember when I posted my official photo on Twitter, I had a lot of retweets and most of them were black people. But the show isn’t popular in my region so I wasn’t the girl everybody would hear about suddenly. The Mayor of my city got very excited and immediately asked to meet me and write about me on the journal. There were also the racist comments I would rather forget. I received very different responses from the contestants. We were 30 in number – some were indifferent, others adored me. I, however, got close to 3 girls during the entire month and we cheered each other. What was the criteria for your election? What preparations/sacrifices did you make towards both Miss Ile de France and Miss France? It was a beauty pageant contest so we needed to be at least 170cm tall, pretty, slim, mostly
Anisa Mpungwe: Now clothing brands are offering a lifestyle
[bctt tweet=”I am African so that aesthetic cannot disappear, it will always be there – Anisa Mpungwe” username=”SheLeadsAfrica”] Anisa Mpungwe is a Tanzanian born, South African raised fashion marvel. She started her career at age 19 working for various fashion houses, magazines, and apparel factories within Africa, America, and the UK. Not a stranger on international runways, Anisa has showcased her work in fashion weeks in South Africa, Mozambique, Angola, Italy, Sweden and New York. You might have spotted this Motherland Mogul’s garments on stars like Solange Knowles, Anele Mdoda, Lira, Simphiwe Dana, Amel Larrieux, Sharon Smith, and Yukimi Nagano from Little Dragon. The former US first lady Michelle Obama donned Anisa’s clothing on her first visit to Johannesburg. Anisa has won the African Fashion International Emerging Designer Award 2013 and was the MTV Transform Today Award nominee. She has collaborated with brands such as LG, SPREE, Samsung, Maserati, Converse, Nestle, BET and Bobbi Brown. You can find Anisa between Johannesburg, Pretoria and Dar es Salaam studios. SLA contributor, Kutlwano Mokgojwa, checks in with the humble and spirited Motherland Mogul to get the lowdown on celebrating 5 years in business, creating a lifestyle brand and shipping worldwide. It has been 5 years since you opened the door to your flagship store, what would you say you owe to still being in business today? I think consistency is important in any business and across everything that you do. There are certain things that you must always do and always take care of. Another important thing is having a good team. There are days when you will not feel so great and you do not want to deal with customers, you can always pass the responsibility along when you have a good team and in my experience, getting a good team together takes a while. Your brand is described as having a strong African influence, prints and modern tribal. Do you think this description limits the brand or does it open the right doors? I think it is all of the above. People always need to relate your brand to something, whether it is an experience in their lives or something they have seen. I am African so that aesthetic cannot disappear, it will always be there. Our aesthetic will always be around the African heritage but I am also really interested in sportswear for example. I have travelled and moved around a lot and because of that, I am able to come back and tell a story through the garments. The change in the design is not that I am trying to target a specific person but it is just where the LoinCloth and Ashes (LCA) story is. You have paired up with vibrant talk show host and radio personality Anele Mdoda as your brand ambassador, how does she embody the LCA brand? Anele is quite a complex woman and that is an LCA girl – somebody who is strong and vulnerable. Somebody who has something to say wants to elevate and fully enjoy her life. Anele is all those things and she is crazy too, she is completely nuts and I love her for that. I identify the LCA girl in her; she really aspires for better in all areas. You are known to feature on a lot of runways. How do you come up with inspiration for each collection? How do you incorporate your brands aesthetic to ensure your collections are true to the LCA brand whilst still being fresh and relevant? It has to do with what is happening for us at that time but also keeping in mind who our audience is. For example, if you do something like New York Fashion Week, what they would expect is a whole lot of bead work and when you show something else it creates a kind of shock wave. When you take African print somewhere like Stockholm where they are known for being minimalist you will blow their mind with so much colour. Same goes for Germany or Berlin. I know we have one of the biggest client bases in Berlin and they love the print because they don’t have that sort of thing there. So when we create collections it is about flying the flag but doing so in a manner that is relevant to the audience and to the brand. [bctt tweet=”When we create collections it is about flying the flag in a manner that is relevant to the audience” via=”no”] Since your establishment as a women’s wear brand, you have ventured into quite a number of things such as your junior wear, home décor, giving industry talks and consultations. What motivated you to head in that direction and how has that contributed to LCA being such a big brand in the fashion industry? There was a time when you went into a clothing store and it only offered clothing but now many brands are offering a lifestyle. So if I can’t afford the dress, I can maybe afford to buy a napkin or to buy my little baby a dress. I wanted LCA to also follow that suit because we don’t only talk about women’s wear when we are in the studio, we talk about everything else. I am not known to hide my experiences so that is where consulting and mentoring comes into play. [bctt tweet=”We are looking to celebrate feminism and rediscovering the word sexy – Anisa Mpungwe” username=”SheLeadsAfrica”] You have a new collection coming up, can you tell us more about that? Well, I cannot say much but it is a summer/spring collection. We are looking to celebrate feminism and rediscovering the word sexy. What does it mean for LCA? It means there will be lower necklines and high hems. You started shipping your clothes worldwide this February, how would you advise a small business owner who wants to extend their distribution in the same way? Firstly, I think it is important for one to evaluate their international client base. A lot
Chidinma Othuke-Okpokoro: Why I got into the education industry
[bctt tweet=”I wanted a job that will give me this satisfaction so opening a preschool was it for me” username=”SheLeadsAfrica”] Chidinma Othuke-Okpokoro is a wife, mother, and a Montessorian. Her love for kids and the family unit moved her to open an early years foundation centre – Olly’s Hive Montessori, located in the heart of Port-Harcourt, Nigeria. Her values are geared towards helping kids discover their full potential and abilities through work using the Montessori curriculum. A graduate of the University of Port Harcourt, she also holds a Diploma in Early Years Foundation stage with Modern Montessori International (MMI) London, UK. A chat with Chidinma about her startup gives us a deeper insight into the world of early years business education. How did you get into the education industry? I love children very much and enjoy their company. I have a very good relationship with kids and they are comfortable around me even if I have just met them. Then I had friends who would drop their kids with me and go about their daily routines and they urged me to look into turning it into a business venture. After I got married and lost my job, I had my son and I really wanted to be close to him and watch him grow. I have very strong family values and I desire a close knit one. I wanted a job that will give me this satisfaction so, opening a preschool was it for me. Finally, I set up one in September 2013. Did you decide to only focus on preschool? Why? When I started, I decided to run just the preschool for a while and be grounded in it. The early years period, also known as the sensitive period, is very crucial in the life of a child. We must take advantage of this period to aid them to reach their full potential. From 0-5 years, the child should be exposed to a prepared environment. The sensitive periods are blocks of time in the life of a child when he or she is absorbed with one characteristic of his environment to the exclusion of others. Education today is said to be expensive in Nigeria – why do you think that is? Yes, education is expensive and this is because of the resources (Montessori materials) that need to be put in place to aid the child in his development. These resources are incorporated into the fees. Montessori materials are the very best to use to help a child. A lot of funds must be made available to make this work. Does it mean schools that aren’t expensive lack basic educational tools for the child? Well, yes! Montessori schools need a lot of resources in place to help a child develop. Materials are usually sourced abroad. You have to be trained and constantly improve your personal skills to ensure you are up to date in line with the requirements. Getting teachers who are qualified to teach the Montessori method is a challenge because not everyone is exposed to it. You have to train these teachers to fully assist the child in their care. Not so many people are familiar with the Montessori method of education in Port Harcourt or Nigeria. A lot of people are used to the traditional method of teaching which is stressful and difficult for children to grasp. Traditional schools lack the tools needed to help the child develop and fit in properly into the environment they live in. Would you say we have a lot of young women like you in the education sector today? My answer to this would be yes. I know and have friends who are working so hard and succeeding in this area. These women have inspired me and keep pushing me to work hard. I see how passionate they are, how much time they spend giving of their energy to help kids and ensure they get the education they need to thrive in the society. [bctt tweet=”Children are the leaders of tomorrow and what better way to be a part if this than impacting the life of child?” via=”no”] What key things should we know about investing in a child? We all will reap the rewards of well-behaved children in the society. Raising good children means better societies, free from danger and crime. If we focus our energies on children, understand them, we should be able to provide for an educational system that will help solve problems faced by the world instead of going to wars. Is there a difference between schooling and educating? Please enlighten us. Yes, there is a big difference. Schooling is done in school. Education can happen anywhere. Education to me means something of high standard and schooling is whatever quality a school offers. Schooling is the teaching of students and hoping that they retain the knowledge and later learn to apply it in life. That’s where education comes in. [bctt tweet=”To have an education is proof that not only have we learned what knowledge was offered to us” via=”no”] Where there start-up challenges? Please kindly share them. Oh yes, as with every business, there were challenges. There were days I would come in to work and cry for so many hours praying to God to help me. I didn’t have the number of kids I dreamt of when I started and this was because of the location of the school. I set it up in an area where the market wasn’t favourable. Lesson learnt. It was difficult to get qualified teachers and pay them the fees that would make them stay. The ones I got didn’t really have my vision and I was constantly frustrated. There was the need for a school bus and I initially used my personal car to do school runs. This really pushed me to continue no matter what. Would you say that the education business is a profitable venture? Why? All businesses are profitable, I bet no one would venture into
How to choose a business name
[bctt tweet=”Many entrepreneurs have lost great opportunities from having the wrong business name” username=”SheLeadsAfrica”] While some entrepreneurs are lucky enough to choose the right names for their businesses on instinct and impulse, many have suffered great losses and lost great opportunities from having the wrong name. Today’s business space is crowded, it is therefore important that entrepreneurs take conscious decisions that set apart their businesses apart in the market place as well as protect it for the future. A business name is one of those decisions. In business, it’s important to choose a name that sets you apart, one that will last. Every business should have a name that is catchy, a name that sticks. Put some thought into the name choosing process for your business. Here are tips to guide you through the process of naming your business. [bctt tweet=”Every business should have a name that is catchy, a name that sticks” username=”SheLeadsAfrica”] Decide Decide on what you want the name of your business to communicate; you want your name to convey your objectives as a business. Choose Choose a name that not only appeals to you but your target audience, your business name should be meaningful to your target audience. Relate with your audience Pick a name that your target audience can relate to on an emotional level; a name that triggers an emotion in your target audience. Avoid unusual spellings Stay away from unusual spellings; new forms or spellings of existing words can make it difficult to locate you on the internet. Be mindful of translations If you decide to go with a quirky or abstract name; check to make sure it does not have a negative or unpleasant translation in any other parts of the world. [bctt tweet=”A good business name can quickly get you the right attention your business requires” username=”SheLeadsAfrica”] Think of the future Avoid names that can restrict the scope or expansion of your business in the future. For example, you might start out making dresses for the Lagos weather. Avoid names like ‘Lagos Dresses’ because as you grow and expand, you might decide to start making skirts, tops, trousers for people across the world. When that happens you do not want to confuse your audience/customers. Say no to long names Avoid names that are long and confusing, you want a name that is easy to spell, pronounce and remember. Be unique Go for a name that is unique to you. Depending on what’s relevant to your business, you might want to do a business name search, trademark search, simple web search, social media search to see if the name is available for use on these platforms. You do not want to start up a small business and when it’s time to go big, you realize there is a company somewhere with the legal rights to stop you from using the name, imagine what that can cost you. It’s better to go for a name that is available on dot com (.com), if you can afford to, you can buy the .net, .org, .info domain or any any other domain that can distract traffic from your website. Visualize it Try to visualize what your name will look /sound like in various adverts – print, radio, television. A good business name can quickly get you the right attention your business requires, implications of the wrong business name, however, can be fatal, from losing investment opportunities to litigation: so much can go wrong from a seemingly simple decision. If you are just starting out in business, you should consciously pick a business name. Depending on how far gone you are in business, repairing a wrong business name might have to involve re-branding This costs money and should be done with the help of a good branding expert as it can also go very wrong if not done gradually and with caution.
Meet Mbuetung Eyere the 26-year-old redefining pastoring as a career in Cameroon
[bctt tweet=”You can only find satisfaction & profit when you’re working in line with the uniqueness of your purpose” via=”no”] Mbuetung Eyere is a young Cameroonian female pastor and entrepreneur. Contrary to the popular cliché which states that pastors are broke, Eyere believes it is profitable when it is your unique purpose. To her, being a pastor is call and anyone who wishes to take up pastoring as a career must make sure he/she has a genuine relationship with God. Eyere shepherds the Champions Faith Assembly in Yaounde, the capital of Cameroon and dreams of using her calling to bless and positively influence generations across Africa. Being a young woman, how did you get the idea/concept of becoming pastor? My idea stemmed from my search for my purpose here on earth. In the course of searching and walking with God, I discovered that God wanted me to know and serve Him more. So getting into the pastoral office was a discovery I made in course of my search for my purpose here on earth. What has been your biggest hurdle so far? Having to guide people spiritually and physically has a lot of stakes. One needs to put a lot of things together to aid people to understand the mind of God for their life. So being a leader spiritually and physically over God’s people is a challenge. But then again, I see all challenges as opportunities to grow. Has there ever been a time when you thought of giving up? What kept you going? Yes, of course. Like any other career, you get to a point where the challenges overwhelm you. But the spirit of God has been my strength. I just run to him in prayer. You know the Bible says, “Those who wait upon the Lord shall renew their strength. They will run and not faint.” What is your favourite thing about being a pastor? Watching baby Christians grow spiritually to where they can worship and know God for themselves. I am happy when I get to help people who are downcasted. Using the word of God to encourage them and help build spiritual giants who can intend help others. Will you encourage other young girls to take up pastoring as a career? Is it profitable? Being a pastor is a call. It’s part of a person’s purpose. Everyone cannot be a pastor and that is where the profit comes in. Pastoring can only be profitable to you if it is your unique destiny. You cannot find profit in another man’s destiny. You can only find satisfaction and profit when you are working in line with the uniqueness of your purpose. I will encourage any young girl who has discovered this to go for it. What practical tips can you give to girls who wish to take up pastoring as a career? What comes to mind is first of all the stability of her relationship with the Holy Spirit, because He will be her source of strength in and out of crisis and the challenges that come with the pastoral calling. Also, she must have a confirmation of it being her call. That is it being the purpose of God for her life, not just because she admires or wishes to become a female pastor. Again, she will need a source of finance to aid her in ministry. Else she may become a burden to her followers, which might, in the long run, make them disregard the anointing of God on her because she might be depending on them for financial support. Furthermore a young girl who desires to serve God in a pastoral office must have mastery of God’s vision for her life, to enable her to move from one level to another in God’s divine agenda for her life Also, she has to diligently work on any form of weakness in her character or attitude, for this will her help become an effective leader. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
5 career development hacks you should know
Have you ever felt like you have been stuck in the same job or subjected to the same career circumstances with no progression? Perhaps you got your first job during the compulsory Nigerian National Youth Service and your Primary Place of Assignment (sponsoring institution) deemed you a good fit for the time-being. If you feel unfulfilled or have not encountered some excitement in your career, the next question to ask yourself is, “Do I really like where I am?” and “Do I have a career development plan?”. If you answered ‘no’ to both questions then this article is for you. Career development is an intentional plan to achieve successive milestones over the duration of your working years and applies to people in paid employment as well as business owners. Here are five career development hacks you should actively take advantage of: Join industry groups Joining industry or trade groups that provide opportunities to learn from people with years of experience will expose you to larger opportunities in the course of your career. Volunteering in such associations will inevitably cause you to liaise with the movers and shakers while receiving the inside scoop on industry happenings. Such groups often host member events or may have a website with limitless resources.Whether you are an accountant or media professional, no woman is an island so start networking! [bctt tweet=”Whether you are an accountant or media professional, no woman is an island so start networking!” username=”SheLeadsAfrica”] Attend seminars and conferences in your area of interest This may be in an area of specialisation or one you wish to be educated in while organically expanding your knowledge without investing too much on a more elaborate educational arrangement. For example, a business lawyer may regularly attend seminars organised by the Nigerian Bar Association’s Section on Business Law but may wish to attend Oil and Gas conferences organised by the key players in the Oil and Gas industry. This will enable the lawyer to obtain first-hand knowledge of current affairs. Most seminars and conferences may be strictly by invitation or will be accessible at a reduced cost for members of an association. Why pay full price for such an event when you can get it at a cheaper cost while milking the benefits of being part of a knowledgeable network? Fill those membership forms today! [bctt tweet=”“Being anti-social is good for your career” said no one ever.” username=”SheLeadsAfrica”] Attend social gatherings “Being anti-social is good for your career,” said no one ever. There are no rules guiding where you can or should network; it’s possible to meet someone who may be the missing link to that big deal or even your future boss in the company you’ve been planning to make career moves to since Christmas 2016. Managers or career influencers also like to observe how “network savvy” you are in crowds and how well you act as the face of the company outside. If you are an introvert in a profession that requires a lot of networking, you may be faced with the dilemma of stepping outside your comfort zone or potentially jeopardising your career development. Speaking to people at weddings, at a Church social or even a jazz bar may unfold unlikely discoveries. Just take that plunge for your career! Develop mentoring relationships In the course of your working career, a few people will inevitably stand out because of their network and industry experience. Building key relationships with such people may steer your thoughts and influence your actions towards career growth and development. The presence of a mentor does not equate to having a personal therapist from whom you would seek advice for every unfortunate case of office politics. Rather, set career goals and ask these mentors for advice on your long-term plans and how they affect your progression. [bctt tweet=”It is possible to have a mentoring relationship with one or two other people” username=”SheLeadsAfrica”]. Although many people identify with one mentor, it is possible to have a similarly beneficial relationship with one or two other people. For example, a wedding photographer and one who focuses on nature may have different techniques so it may be worth shadowing both photographers. Keep in touch Even if you do not develop a mentor-mentee relationship with senior colleagues or peers, it’s pertinent to keep in touch and maintain relationships with a few people. This doesn’t mean you should call them all the time but sending an email to find out how your fellow stockbroker is handling the latest Securities and Exchange Commission’s directive will fall within the scope of reasonable contact. It’s not very nice to reach out to people only when you need something as nobody wants to feel used; if you maintain a good relationship with people via email or phone calls, you may have a higher chance of getting ‘help’ when you ask for favours. The significance of these five hacks is that immersing yourself in one will ultimately lead to involvement in another which will allow you apply simultaneous effort to your career development. Developing your career amidst short courses, professional exams, attending seminars and being social is very tasking but is totally worth it once a mastery of time management is achieved.
Thabiso Mahlape: I want to grow the amount of South African black authors in the industry
[bctt tweet=”We chat to Thabiso Mahlape, about her publishing imprint, Blackbird Books” username=”SheLeadsAfrica”] Publishing aficionado, Thabiso Mahlape has been on our radar for quite some time now. Her publishing imprint, Blackbird Books has garnered a lot of success and already has memoirs and autobiographies by big names under its belt. Blackbird Books aims to bring stories by black authors to life, giving them a voice and a platform to grow and hone their skills as successful authors. Being the first black woman with her own publishing imprint has had its challenges, but Thabiso makes it known that she is doing an incredibly important job of making sure that our voices, stories, and talents are being seen and heard. Below, Thabiso tells us how she is exposing black talent, one paperback at a time. How did you get into the publishing industry? I got into the industry by chance. I had done engineering for about 4 years before deciding to study for my first love, journalism. I didn’t get in to do journalism but my guidance counselor suggested I try publishing. After studying I didn’t have a job for 3 years until I landed an internship at Jacana Media, and my career took off from there. Please tell us more about your brainchild, Blackbird Books? Blackbird Books is pretty much the extension of the work that I was doing at Jacana. I wanted to expose stories that are unapologetically black and written by black people. After I had my daughter in 2014, I decided to finally venture into developing Blackbird. Have you had any challenges as a woman, when it comes to making it in the industry? As the first black woman to have my own imprint I have been undermined by all men, black or white. I have even been undermined by black women. I was walking with one of my author’s one day and my white male colleague told him, “if you’re looking for a real publisher, come speak to her” pointing at a white woman. I’ve had all kind of backlash, but that’s not to say that I have not been embraced by those that love Blackbird. What are you currently reading? The Memory of Love by Aminatta Forna. [bctt tweet=”I wanted to expose stories that are unapologetically black and written by black people” via=”no”] What problematic issues have you picked up from being in the publishing industry, especially as a black person? The publishing industry is extremely white. It was definitely not representative of the majority of the country, but it is making progress as time goes by. More and more black authors are being exposed and the status quo is changing. What inspired the name, Blackbird? The name was suggested by a colleague of mine at Jacana. The name stems from the Nina Simone song called “Blackbird”. The song refers to the struggles of a black woman and how that woman wants to spread her wings but finds a lot of difficulty in this due to societal issues bringing her down. What future plans do you have for the publishing imprint? Some plans I can’t spill just yet but I want to see Blackbird grow and solidify it as a publishing house. I want it to be a platform for black people to find themselves and grow the amount of South African black authors in the industry. What advice do you have for young black women who want to break into the industry they love? Invest in your work, put in the time and work really hard at it. We live in this “Instagram” time where everything is seen and instant gratification is important. You cannot get anywhere without working really hard. Make sure you are doing the right thing, which is what you want and are most passionate about. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Olapeju Jolaoso: Social media is amazing for business
[bctt tweet=”Social media has been a wonderful tool for me and my business – Olapeju Omolade Jolaoso” username=”SheLeadsAfrica”] Olapeju Jolaoso is #MotherlandMogul goals. She is the founder of Abebi Organics which produces amazing organic and healthy handmade Shea Butter-based skin and hair care products. Her hope is to become the go-to person for organic skincare in Nigeria and the world in the nearest future. When she isn’t running Abebi Organics, Olapeju is in class. She is currently an undergraduate at the University of Ilorin where she is studying Geography and Environmental Management. Are your products handmade by you/your team or are you a retailer of another manufacturer? All my products, except coconut oil, are handmade by me. Due to my ongoing education, I have a separate manufacturer for the coconut oil because there is barely any time for me to make it. How have you been able to use social media to gather publicity for your brand? I got the inspiration for my business offline however, social media has helped in the growth and development by bringing customers, logistic services and so on. I use social media for free advertisement and it has really helped. People off social media have seen my ads, liked, retweeted, shared and also referred me off social media. It’s an amazing tool. How do you ensure that your product remains hassle-free from the point of order to point of delivery? Kindly explain how the sales chain works? Products going from point of order to point of delivery hassle free is actually very difficult. Most times the issue stems from logistics. You have to hope and pray that once you give the delivery person the orders, they don’t mess them, mix them up or deliver it to the customer late or even not at all. Sometimes, these things happen. You just have to keep communicating with the customer to ensure they have peace of mind and that you don’t lose them. The sales chain goes from me to the delivery personnel and from the delivery personnel to the customer or whoever is available to pick up on the customer’s behalf. [bctt tweet=”Twitter has been the most helpful social media network for my brand- Olapeju Omolade Jolaoso ” username=”SheLeadsAfrica”] What major social media channel do you make use of and how has it been beneficial to the brand? I make use of Twitter the most. It’s been the most helpful. We also use Instagram, Whatsapp, Facebook and WordPress but the major tool is Twitter. Twitter has a way of spreading your adverts. It doesn’t stay in one place. It goes from timeline to timeline. This ensures that other people who aren’t even following you see the posts and get curious thereby giving them a chance to send you a message. Also, twitter handlers can also direct their followers to your page and it’s amazing. It’s been super beneficial. We got the person who made our logo and the lawyer who registered us via Twitter. We hope to get investors via twitter too! That’ll be exciting. It’s a great marketing tool. Do you think social media alone is sufficient in helping your business gain more prominence? If yes/no, kindly share your reason. Although social media is a major tool, and mostly the best tool we have at hand right now to help our business and bring in customers, I don’t think social media alone is helping us gain more prominence. There are other channels that’ll be beneficial to us as much as social media has. We just haven’t explored them yet. Social media is amazing because we get to network with other businesses and we get a ton of customers from it. Social media is affordable, it doesn’t take too much but it gives back a lot. What challenges have you faced on social media? None really, and I hope it stays that way. But then, sometimes it’s like we aren’t reaching enough people. Sometimes I feel like we aren’t doing enough on social media to bring in a lot of customers. [bctt tweet=”I’d definitely advise anyone to use social media as a marketing tool. – Olapeju Omolade Jolaoso” username=”SheLeadsAfrica”] What would your response be to someone who is contemplating whether or not to use social media as a marketing tool? I will tell them to definitely go for it. Social media has been a wonderful tool for me and my business. I’d definitely advise them to use social media as a marketing tool. It’s amazing. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Are children the enemies of progress?
[bctt tweet=”How do you balance the priorities of having a child and building an empire? ” username=”SheLeadsAfrica”] Being a woman is one of the greatest privileges I feel I have been given in this life. We are all aware of the history of oppression that women have suffered in the past and the many women who fought off the oppressors and paved the way for us. Now we delight in the possibilities and opportunities presented to us, to carve out our own destinies. I once heard someone say, “Some of us (women) have become the men we dreamt of marrying”. That is certainly an ode to all you badass females kicking down doors and handling your business. That is not to say, we don’t need our wonderful men. Should my time upon this earth be up very soon, I will forever be proud of starting Demur and hope to be counted amongst those badass women who have kicked down doors and shaped history. I know I have started something that will forever live on. Along with that, one other thing that I know I want to leave on this earth when my time is up, are some little Noreen’s. Some beautiful children who I can help mould into pleasant human beings who will also go on to make a significant contribution to the world during their time here. I also want to be able to chase them around whilst I’m still young and fit. [bctt tweet=”Is it selfish to want to build something first and delay starting a family?” username=”SheLeadsAfrica”] Putting your empire building on pause Whilst I am working hard to build an empire and ensure I have all my ducks in a row, the little Noreen’s project is not an urgent one, but it’s one that’s on the agenda. Never mind the fact that I’m fast approaching 30 and should I not reproduce soon, society will be looking at me with cause for concern as if I am some strange creature. The body clock theorists do not help much either. I am surrounded by friends and family members who have given birth in the last 2 years. Not only have I had the joy of watching these beautiful children grow, I am also a godmother to three of these children. I can certainly tell being a mother is not an easy job at all from watching these mothers raise their kids. Being a mother to a young child is very demanding. There are many sacrifices you have to make including for some women, putting their careers on hold. If you are in employment you get your maternity leave and various allowances but when you are going at it alone, can you afford to take a year or so out of your own business? I have a friend who has a business that has just taken off and there are opportunities lined up that will only take her business higher. However, those opportunities require her full attention to go forward and now her partner is asking for kids. She asked me, “Can you choose between having kids and taking your business forward?” You can’t chase two rabbits at the same time that’s for sure. The choice to take a career break and have kids or try and juggle both is a personal one. No one can choose your destiny for you, not even your partner. For me personally, I feel, if I was to have a baby in the next year or two, one is going to have to suffer. It’s either I will not be able to give my child the full attention she deserves (I really really really want a girl first by the way) or I will not be able to fully commit myself to Demur. So, I am seated here asking myself the same question as my friend, what do I want more? To some people that is an absurd question to even ponder about. You cannot compare a baby to a business. Although to a certain extent it often feels like I have a baby already. As much as I can delegate things to other people much like leaving your baby at the babysitters, you still must make sure that the baby is looked after. You must protect your baby, you must protect the integrity of your business. I cannot go on holiday yet without worrying or checking in on Demur, just like a Mother who has left her child at home. [bctt tweet=”You can’t chase two rabbits at the same time that’s for sure” username=”SheLeadsAfrica”] So, can my friend say to her partner, “Baby I want a child but you are going to have to wait until I finish building my business,” When will that be though? I can certainly understand why some women chose not to have children at all. Oprah once said she chose not to have children because she knew it would get in the way and well look at the incredible empire she has built. There is no telling whether she would have had the same level of success had she chosen to have kids. You can have your cake and eat it too On the other hand, there are women who show us that you can have it all. Beyoncé had her first child when she had already created a wonderful legacy and went back to business and there is no doubt she will get right back to business after the twins. I once read a quote by Shonda Rhimes, where she said: “Motherhood is not about shrinking down, it’s about showing your kids how to be a powerful woman.” For Shonda Rhimes that means juggling being a mother and running her Shondaland empire. How do you balance the priorities of having a child and building an empire? Is it selfish to want to build something first and delay starting a family? Success is a long winding road, what if it takes you 10,20,30 years to get