Fikile Skhosana: I help victims to become survivors
[bctt tweet=”I became a police officer because I like challenges, protecting others, and solving problems” username=”SheLeadsAfrica”] Fikile Skosana is a Detective Constable and Investigator employed by the South African Police Service, under Family Violence, Child Protection, and Sexual Offense Unit. She is constantly solving critical cases related to women and child abuse and assault. Fikile is giving women, whose rights are violated, the freedom to speak out and find justice and closure for their ordeals. This brave and compassionate 33-year-old always finds it rewarding when she solves a case and turns a victim into a survivor. When most young girls dreamed of being nurses or working in other ‘feminine’ jobs, you chose to be a police officer. How did you come to that decision and what did your parents say about it? I became a police officer because I like challenges, protecting others, and solving problems. My parents were not happy at first but now they believe in me. Police work is seen as a field typically better suited to men, what has been your experience with working in a male dominated field and have you ever felt incompetent because you are a woman? The job is not gender-specific, ultimately police officers have to be the same regardless of gender. As a woman, I don’t go out to fight but to calm the situation. I always feel competent, especially after solving a case. For women who feel guilty or responsible for their rape ordeal, sexual assault or abuse, what do you say to them or how do you act in such circumstances? How do you create that safe space for them that allows them to speak up freely and be heard? Some kids feel more comfortable talking to a mom-type person, same as rape victims, they feel free and safe talking to women. I listen to them, I tell them they are safe, I help victims to become survivors. What is your motivation every morning that keeps you going to work in a challenging and potentially risky field? Helping people and stopping other people from becoming victimized. The difference I make in someone’s life is what motivates me. [bctt tweet=”The difference I make in someone’s life is what motivates me – Detective Constable Fikile Skhosana ” username=”SheLeadsAfrica”] What is the most fulfilling aspect of what you do? The most fulfilling is when offenders get higher sentences. Solving cases and giving victims some type of closure is what I find most rewarding. How can young women wanting to enter police-work mentally prepare themselves for work in such a field? How does one know that they are a good fit for this type of career? I encourage women to consider law enforcement as a career if they are willing to put in time and hard work. They shouldn’t be discouraged and think that this is a male dominated world. They can do anything that a man can do. [bctt tweet=”I encourage women to consider law enforcement as a career if they are willing to put in time & hard work” via=”no”] Being a police officer, do you enjoy action movies or dramas on TV and if you do, which one is your favorite and why? I watch ID Extra channel 171 on DSTV. The shows on that channel are all about crime solving. I actually learn different tracing techniques there. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
Nyaradzo Mavindidze: Work is a form of worship
[bctt tweet=”Nyaradzo Mavindidze is passionate about developing the ‘uncommon sense’ in leaders” username=”SheLeadsAfrica”] Nyaradzo Mavindidze, the Managing Consultant of Avodah Consultants, is a Holistic Leadership Expert who is passionate about developing the ‘uncommon sense’ in leaders, thus going beyond the five senses. A psychologist by profession, she enables leaders to draw on their inner and outer natural resources thus shifting personal paradigms and beliefs leading to transformed organisations. Over the years, she has developed herself as a brand to reckon with in dissemination of lasting solutions to performance deficiencies in individuals, leaders, and organisations. She says, “Every one of us already has power, it’s just a matter of peeling away the stuff that shadows who you are and what you are capable of…” As a coach, Nyaradzo creates an environment where you and your dreams, your challenges, fears, and victories are the focus. A time and space to be you, to find out who you are and what you want, and to then go out and create that despite external environmental challenges. Nyaradzo is a high-energy speaker with boundless energy and wit who is able to combine inspiration with insight. Her charismatic style and ability to engage emotionally with audiences have made her a sought-after keynote speaker delivering proven solutions on topical issues for corporations. Her mission as a speaker, coach, and trainer is to empower organisations to achieve sustainable success through holistic development and cognitive reconditioning. She has published a motivational journal, ‘Motivation for Success: Morsels in the Desert’ and is the co-author of; ‘Breaking the Glass Ceiling: Career Strategies for Women’. Her motivational articles are published in local magazines and tabloids. She currently writes a motivational column ‘Motivation for Success’ published in The Business Herald every Monday. She makes guest appearances on local radio and has been interviewed on a MNET TV program. In 2015 she was on the list of Young Zimbabweans to Watch’ and is the 2016- ZIWA Motivational Speaker of the Year. Nyaradzo is also the founder of QueenMakers Trust whose mission is to empower female leaders through training, mentoring and coaching, thus enabling them to contribute into the mainstream economy. How was Avodah formed? Avodah was formed through a series of events. Having been in the NGO and corporate sector for close to a decade, with Viva Network Dandy Zimbabwe and Standard Chartered, I took a career sabbatical and went to Uni in the middle of a third pregnancy. Halfway through my degree, I started a clothing business: Sheba’s Closet, in an upmarket area in Harare. I travelled to Asia and Europe at least once a month to purchase clothing for the two shops that I had acquired. After graduating in 2008 Avodah was formed with the realisation that it was virtually impossible to get back into formal employment due to the state of the economy. I decided to run the 2 businesses, my love for fashion and my natural speaking talent. It focuses on soft skills training, human capital development, recruitment, and coaching. Avodah is a Hebrew word meaning work is a form of worship. I believe that as you are working, you are exercising and using your gifts that were placed inside of you, thereby giving glory and worshiping the giver of that gift. In 2012, I went through a life altering experience that got me thinking about my purpose, passion, and desires. This led to me closing Sheba’s Closet to focus on something that left a legacy for my children. I knew that I was not going to be able to develop it to the level Edgars and Truworths (regional clothing stores), so I decided to focus solely on Avodah. [bctt tweet=”Every one of us already has power, it’s just a matter of peeling away the shadows” username=”SheLeadsAfrica”] What were the major start-up challenges? I started Avodah during the 2008 recession period. I was going in the opposite direction of the economy. The only reason I have managed to survive is my work ethic and excellence. I believe when you function in your area of passion and strength you have more staying power. Tell us a bit about QueenMakers? QueenMakers is a passion. I am passionate about women’s empowerment. I started QueenMakers to assist women developing themselves to function at their maximum potential. Culture, religion, politics, economies, and societies have made women a secondary species and made them feel like they don’t deserve a seat at the decision-making and power table. QueenMakers is an organisation where women come together, get trained, motivated, coached and inspired to reach within themselves and polish their potential. We network, encourage, expose women to opportunities that are around them, help them maximise their potential and occupy centre stage. What are some of the challenges that you have faced as a black African woman? Most of my challenges as a black African woman have been self-belief and going past that little voice inside your head that says it’s impossible. I have had to work hard to develop my confidence to put myself out there. What more can government do to support entrepreneurs in Zimbabwe I believe women have not even begun to utilise the ‘little’ that has been put on the table for them. Before we can ask for more we need to sweat what has been offered thus far. There is more that they can do but it’s also more of what we as women can do. For example, there has not been that many women in politics. Our generation aspires and desires, complains and bickers but no one has really stepped up, very few women take up such roles. [bctt tweet=”As you are working, you are exercising and using your gifts that were placed inside of you ” username=”SheLeadsAfrica”] What lessons or advice would you give your younger self? Be bold and not afraid because fear is not real. It needs to be challenged through the stretching of our minds. Like Nike says; Just Do it. What can we look forward to in the
How to stop procrastinating using ‘temptation bundling’
[bctt tweet=”Procrastination is like a credit bill: it’s a lot of fun until you get the bill” username=”SheLeadsAfrica”] Does this scenario sound familiar? You wake up in the morning, pump your fist in the air and tell yourself that today you will finally go to the gym and exercise. As the day goes on, you’re losing energy and willpower from work demands and other activities. By the time you get home from work, you’re exhausted the last thing on your mind is to exercise. Then, just like every other day, you curl up on the couch read a book and watch your favourite TV show. It’s been several months since you had your New Year’s resolution to get in shape, but you’re still procrastinating on it. Luckily, there is a simple, effective strategy you can use right now to stop procrastinating and start taking action to achieve your goals. You’re not alone Katy Milkman, Associate Professor at The Wharton School at the University of Pennsylvania, had a similar struggle in overcoming procrastination. In an episode of Freakonomics, she talks about this strategy: “I struggle at the end of a long day to get myself to the gym even though I know that I should go. And at the end of a long day, I also struggle with the desire to watch my favourite TV shows instead of getting work done. And so I actually realized that those two temptations, those two struggles I faced, could be combined to solve both problems.” To combat her chronic procrastination, Katy simply combined her guilty pleasure of watching her favourite TV show with her long-term goal of losing weight. She would only allow herself to read ‘The Hunger Games’ book when she went to the gym. Her strategy worked very well, Katy soon started going to the gym regularly soon after. This simple technique of combining things that make you feel good now with something that is good for you in the long-run is called ‘temptation bundling’. Temptation bundling Essentially, you bundle behaviours you are tempted to do with behaviours that you ‘should’ be doing. Temptation bundling has been formally tested in a study done on the exercise habits of 226 students from the University Of Pennsylvania. During the experiment, students were only allowed to listen to their favourite audio books if they went to the gym to exercise The result: students who applied the temptation bundling strategy were close to 51% more likely to exercise than the control group. (Full study, PDF) [bctt tweet=” How to (finally) stop procrastinating using this research-backed strategy” username=”SheLeadsAfrica”] How to use temptation bundling to stop procrastinating Here’s a simple exercise to put all of this into action. Draw two columns on a piece of paper. In column one, write down the activities that you’ve been procrastinating on doing. In column two, write down your guilty pleasures that give you that feeling of instant gratification. Now you can simply criss-cross across both columns to match what you ‘should’ be doing with what you ‘want’ to do. For example, whilst writing this article, I’m also listening to my favourite music and podcasts. I’ve also used a similar technique to maintain a regular exercise routine for over five years. Here are some examples that may help: I will only listen to my favourite music when I exercise. I will only watch my favourite show when I work on my writing project. I will only get a pedicure when I catch up on my backlog of emails. Recap “Just try new things. Don’t be afraid. Step out of your comfort zones and soar, all right?” – Michelle Obama Temptation bundling is one of many strategies that will help you stop procrastinating and take action. Most importantly, it kick-starts a new habit by helping you to do more of the things you should be doing and not just things you want to do. By combining your guilty pleasures with your long-term goals, you can begin to build healthy habits that will transform your life.
Sante Nyambo: Education is the most important gift you can give yourself
[bctt tweet=”My father always told me, education is the most important gift you can give yourself… just go for it! – Sante Nyambo” username=”SheLeadsAfrica”] “I remember standing still in a dark room for a long period of time with one hand on my face and the other on my phone… On that day, the news beaming from my phone lit up my life forever.” This is how Sante Nyambo recalls the moment she received the acceptance letter from the Massachusetts Institute of Technology (MIT) in the US, where she later obtained her B.Sc in Civil Engineering. At only 18 and filled with courage and a desire to positively impact her nation, she flew across the world to pursue knowledge that would change her life forever. This Tanzanian probably never dreamed that her story would be told in film. She’s now one of the stars of “One Day I Too Go Fly”, a documentary film about 4 African youths’ journeys to become engineers at MIT. It is directed by Arthur Musah, a Ghanaian engineer/filmmaker who seeks to create powerful new narratives about Africa and Africans in cinema. You can view a glimpse of the footage of the film on Kickstarter, where Arthur and the team are rallying up support to fund post-production editing of all the footage: https://www.kickstarter.com/projects/arthurmusah/one-day-i-too-go-fly-documentary-post-production Take us back to that moment when you got the acceptance letter from MIT, what went through your mind in that moment? I was still up at 3am on Pi day (March 14th 2011). I stayed up because I could not fall asleep. The letter came in around 3:30 am via an email portal notification. As soon as I read the beginning of the letter, I immediately thought I was on the waiting list. I had the biggest smile on my face. I felt happy to have been considered. I sighed with relief. As I kept on reading on, I began to cry. I remember standing still in a dark room for a long period of time with one hand on my face and the other on my phone. I was overwhelmed and overjoyed with happiness as my smile turned into a pool of tears. When I read the end of the letter saying “Now go party and have fun! See you on campus…”, it was a day that I will never forget. On that day, the news beaming from my phone lit up my life forever. Before you left for MIT, what ideas did you have about the world and about yourself (as a young African woman) and how have they been refined since your studies at MIT and your exposure to a different way of life in America? I was 18. I did not know a lot about myself at the time as I do now. I still feel have not changed much. I am still all about having fun with life and remaining strong and persistent to follow my dreams. As I got to America, I thought I knew what I wanted out of myself and life. My way of thinking gradually changed slightly during the school year and internships. I vividly remember the look on my father’s face as I made my way to the departure gates in 2011. We both felt the same way. I was nervous. My father was skeptical about letting me leave. I literally had to convince my family. It was not easy because I could not predict or control the future. The fear of the unknown. I never thought a lot about myself. I cared more about my family, cousins and grandparents. I grew up with a very close knit family with my mother as my best-friend. I knew that I would be leaving a void. I also strongly felt that I would eventually strengthen the bonds when I returned home. I felt that I was given a great opportunity to be challenged and one of tremendous growth. Being introduced to a different way of life in America, have you found it hard to decide how much of Africa to hold on to and how much of America to absorb? What are you holding on to that is African and what American ideals are you absorbing, without losing your African heritage? Coping was a combination of a sine and a cosine curve. It had ups and downs. Immersing yourself in a new environment really has a way of molding you. It reinforces your foundations. After graduation, time to time, I watch the first “One Day I Too Go Fly” Kickstarter video that was launched in 2012. It looked back into the past and it captured moments in my dorm room where it showed how I decorated my room with Arusha region decorations (Maasais dancing). I do hold on to my memories of home and my heritage as a chagga woman. I think the ability to cope presents a challenge, however it is a function of resiliency. We can to some extent control that. What new narrative about Africa and Africans is the film, ‘One Day I Too Go Fly’, aiming to share with the world? 7 years ago in Dar es Salaam, I was sitting on a curb on a very warm sunny day after a long basketball game. I was waiting to catch a daladala when a young lady walked up to me looking for directions. In our conversation, she told me she attended MIT and how much she enjoyed it. She went on to mention that it is the best university in the world and I should consider this opportunity to study abroad. I had never heard of such a college or considered being an engineer at the time. I enjoyed and loved STEM and despite my strengths lying in engineering, I thought I wanted to be a doctor. I went home that night, I reached out to her for help with the applications. For me, the film is a way to create exposure to the world about opportunities in general. The
Financial affairs in freelancing
[bctt tweet=”Like any business, freelancing has its peak seasons and its low seasons. Know them” username=”SheLeadsAfrica”] So, you delved into freelancing. You jumped head first (or first dipped your toes, whichever works for you) into being your own boss and now nothing can stop you from working in your pyjamas. First of all, big hearty congratulations. Not many make it past opening a freelancing account somewhere, let alone enlist clients. And now that we have gotten the pleasantries out of the way, let us get into the nitty gritty. The big girl stuff. Mogul business. It is essential that you realise that like any business out there, freelancing has its peak seasons and its really, and I mean, really low seasons. This being said, it is essential that finances line up throughout these seasons. Let’s get to it. Know your market This is the basis of any business, and it applies even in online businesses. Knowing when the seasons’ peak and when they fall is essential in managing your money. In academic writing, for instance, seasons pick at around March-April, August-September and in December, which is the end-of-semester months. If one is freelancing designs for say, at a corporate company, it is essential that you understand their fiscal year and how they pay or contract employees then. Know your worth Some people may have you believe that since you are freelancing your services, they have to pay less that is required. Knowing the pricing on your product and service is crucial in you making profits, in the long run. So, do not undervalue or overvalue yourself. [bctt tweet=”Know your worth as a freelancer, do not undervalue or overvalue yourself” username=”SheLeadsAfrica”] Factor in your expenditure Granted, there is not much revenue that you put in when freelancing unless you are renting office space. Your internet plan, however, will straight out flatten your morale if you are not careful. Choose an internet plan that is affordable for you, and that you know you can easily manage even when literally no clients are coming through because it will happen. Ride the wave High seasons in freelancing are really high, and what goes up will hit rock bottom with the same momentum. When that tide comes in, ride it like your life depends on it. Work through the day and night, stock up on coffee or energy drinks, never see outdoors, whatever it takes, stock up on that money (just remember to factor in self-care, of course). Stock up on some emergency cash Yeah, things happen. Your regular client finishes school, your contract ends, life goes on. Set aside some money for an emergency just in case your bank account is depleted. This actually goes for all businesses. It is standard. Follow the 50/30/20 rule on cash Personal financing is basically what will take you through freelancing. Know what you are spending your money on, track your receipts, cut down on the ‘for show’ products, and follow the 50/30/20 rule. 50% of your income is used on basic expenditure (like rent, food), 30% settle your debts and maybe a few luxury products, and invest with the 20% that remains. Or, follow this SLA guide prepared to cushion you from spending everything. Network, network, network Even in the low seasons, remind your clients that you are available, and ask them to refer you to other clients. Networking and good service are crucial in this business. If you are working in your pyjamas and at the convenience of your home all day, something has to give. [bctt tweet=”Even in the low seasons, remind your clients that you are available” username=”SheLeadsAfrica”] That said, like in any business, consistency and good product/service will bring you the money. Personal financing will ensure that the money sticks with you. Happy freelancing #MotherlandMoguls!!
Isioma Onyegikei: Social media has helped reach our target audience
[bctt tweet=”It has not been so difficult to sell food online – Isioma Onyegikei” username=”SheLeadsAfrica”] 24-year-old Isioma Onyegikei is the founder and head cook at Brelunds, a food service provider startup in Lagos, Nigeria. Her startup offers services which include the running of office cafeterias, breakfast, and lunch weekly subscription plans, events catering, bulk soup and stew preparation. Isioma officially began Brelunds in September 2015 with a standard menu consisting of Nigerian dishes, finger foods, and Nigerian street foods. She is a graduate of Political science and public administration from the University of Benin, Nigeria. What inspired your decision to start a food retail business? The decision to start a food retail business was inspired by my experience as an employee for another company. I resumed work very early and got home very late due to heavy traffic in the city. Saturdays were the only days I rested, did chores and caught up with friends. On Sundays, I go to church and prepare ahead for the next week. I realized that it was the reality of most of my colleagues. Some even had to work on weekends too. Cooking is a huge chore because time and rest in Lagos is a luxury to a typical Lagosian. So I started out by making and delivering bowls of soup and stew. My intention was to ease my client of cooking as a chore, an important human need. Along the line, the idea of a weekly lunch plan to be delivered to clients at work came up. How have you been able to sell cooked food to people via an online medium? Describe the process from order to sales. For now, we sell our meals online via our Twitter and Instagram pages. We are currently working on a better website. We post information about our services on these platforms; potential clients see our information online and contact us for the service they want. They either pre-order for bowls of soup/stews or they subscribe for any of our lunch packages. They provide us with their names, phone number(s) and address for delivery. It has not been so difficult selling cooked food online because it is an important need and a food delivery business helps the client with one less problem to worry about. [bctt tweet=”Social Media has helped with referrals – Isioma Onyegikei” username=”SheLeadsAfrica”] How has social media enabled you to reach your target audience? Frankly, social media has enabled us to reach our target audience in the sense that a lot of young Nigerians (Lagosians) and even older Nigerians are online. The chances that our next client that we will market to offline has a Twitter, Facebook or Instagram account is 80%, so with social media, it is easy to market to a lot of people at the same time in different locations with just one post. Potential clients also come online to search for a service they need, we see this and market our service to them. Social media also has helped in terms of referrals. An old client can see someone asking for a similar service and refer them to our page. Instagram, for example, is pictorial so with a business page, anyone who comes across the page already knows what services to contact us for. The use of hashtags has helped in getting across to our intended target audience because people do search for the service thy want using related hashtags. Which social media channel do you consider to be the most responsive channel for your business? Twitter has been responsive and this is because people do not necessarily have to follow you to see your tweet on their timeline. Retweets are free. There is also the advantage of having others try out a service that one or two of their friends have used and Twitter seems to be the most engaging social network to set up that way. How often do you make sales from social media? We make sales from social media regularly. It is a food business and now, more than ever, people desire convenience. Also, the fact that we have two different service offerings: pre-ordered bowls of soups/stew and lunch subscriptions, helps to ensure that we are able to reach a broader segment of people and meet more needs. [bctt tweet=”Logistics is an issue for online businesses. – Isioma Onyegikei” username=”SheLeadsAfrica”] What are some of the issues you have faced while trying to run your business online? In running an online business, our main issue has been logistics. First of all, we run a value for money service, delivering high-quality meals at very affordable prices. Currently, a lot of logistics companies charge very high for their service and most times it makes no sense to ask a client to pay more for delivery than the actual food they are buying. Also, the logistics companies have other clients that they also trying to service while servicing you. In situations like this, it is very easy to get disappointed at any time or have a client’s order messed up on the way. There is also the issue of bad publicity when running an online business. Social media can make or mar business. An unsatisfied client can easily discourage others, totally within their rights, so for us at Brelunds we ensure that our customer service is top notch and intended to “wow” both clients and potential clients. What’s your perfect one-line statement for young females trying to build a brand via social media? Know what you do, learn what you don’t know and know those who know what you don’t know. If you’d like to share your story with She Leads Africa, let us know more about you and your story here.
6 digital marketing myths you need to stop believing
[bctt tweet=”Conduct your research and prepare a digital strategy that works for your business” username=”SheLeadsAfrica”] Digital marketing used to be a thing of luxury but now it’s a complete necessity in order for brands to stand out. There are some myths surrounding digital marketing that could be holding back most entrepreneurs from maximizing output and engagement online. Some of the myths were once true but need to be revisited once again and some were just not true, to begin with. Here are a few: Myth #1: “My business must be on every social platform” Social media has become a very important tool for many businesses but that doesn’t mean you should be on every platform. For instance companies with technical service offering would succeed best on LinkedIn, Twitter, YouTube and Facebook rather than Pinterest and Instagram while fashion related business would do well on Instagram and Pinterest. It can be time wasting to update all social media accounts with fresh, relevant and regular content so it’s better to focus on 2-3 platforms that will give you results than keep track of many platforms which won’t provide results and your target audience isn’t necessarily there. Use this guide to find out which social media platform is best for your business. Myth #2: ”It’s all about followers” There are a lot of goals and metrics that you can establish when creating your digital strategy like page views, followers, likes, comments. They are great but such can be misleading. Go a little bit deeper than that, look at the time spent on your website, abandoned cart (if you have an e-commerce site) and more importantly conversion rates. How many of those who view, comment or like on your social media become paying customers? [bctt tweet=”Goals and metrics are great but such can be misleading” username=”SheLeadsAfrica”] Myth #3: “Boring industries can’t benefit from digital marketing” Rest be assured that whatever industry your business is in, your targeted customers are bound to be online somewhere. Don’t be fooled into thinking that your product or service isn’t too exciting or glamorous for you to profit from social media. It’s a matter of finding the right people to offer your product or services. “You’re only boring to those who aren’t in your target market.” – Harry Gardiner Additionally, stay ahead of the curve if your competition isn’t online yet. It is better to capitalize on their mistake and gain the first mover advantage to capture a new segment of customers. Myth #4: “Online negative comments are bad for my business” Of course, it is emotionally hard to see bad comments on something you have worked so hard to build but use this to your advantage. While some resort to hiding comments, blocking users etc. responding well and timely to legitimate concerns will do you a world of good in creating a virtuous reputation for your company. Motherland Mogul tip: There is no point in responding to insults and baseless comments. If you follow the tip on responding above, you will create brand loyalists (“your tribe”) who will defend your brand to the so called “keyboard warriors” who just want to destroy you. Besides, recently Instagram just like Facebook has rolled out a new feature which blocks offensive language. This feature is currently only available in English but more languages will be added later on. [bctt tweet=”Whatever industry your business is in, your targeted customers are bound to be online” via=”no”] Myth #5: “It’s all about tech” Do not make a mistake of thinking traditional marketing is now a thing of a past. Yes, technology is key in digital marketing but it will be wise to merge it with your existing traditional marketing practices like TV and radio commercials, newspaper, networking etc. into one so that you have a lasting impact and become more apparent. The Internet is unpredictable and with the influx of many updates per seconds, minutes or hour, you are better off maintaining a balance between the old marketing approach and digital marketing. Motherland Mogul tip: If you run a digital marketing campaign only you run a risk of being swallowed up by the Internet. Myth #6: “Why blog when I have a social media?” You probably should be writing content because chances are your target audience may be searching for it online when they are looking for tips, how to guides, product recommendations etc. The importance of having a blog cannot be understated as when on social media, you are on someone else’s turf and on their terms. With a blog, you’re on your territory and you make the rules. You can write as much as you want about anything. People come to check you out and here is where you build your position as an expert. There are a lot of myths out there but these ones are the ones I meet the most and are quite misleading. Don’t let any of them hold you back from fully benefiting from the digital world. Conduct your research and prepare a digital strategy that works for your business. Are you familiar with any other digital marketing myths that may have been left out on this list?
Keep it movin’: How to get more work as a freelancer
[bctt tweet=”You are only as good as your last job when it comes to freelancing” username=”SheLeadsAfrica”] Working as a freelancer has amazing perks: you keep your own hours, you do the work you actually want to do and above all, you do not have to answer to anyone else. You are your own boss and that is so liberating. With the highs come the lows: the inconsistent paychecks, the odd working hours and the never ending search for more work. Until you build up a reputation and have people knocking at your door you have work twice as hard- for your actual content as well as looking for more business. So how do you keep the business rolling in when starting out as a freelancer? 1. Be proactive You have to look for the work and until you become a brand name, it won’t look for you. So spread the word among your friends, family, even the stranger down the street (jokes, don’t do that unless you really have to). If you’ve left a previous job to become a freelancer ask your old colleagues to put out the word for you, even if recommending you for work they can’t take on. Referrals will help you get new jobs especially when you have a good reputation. It might be worth it to talk to other freelancers in your field, hear how they built their business and they could also become someone worth partnering with. Approach people you want to work with/for, put yourself out there. 2. Be social media savvy Thanks to Twitter, Facebook and Instagram, your clients are literally a click away. I am not a fan of the, ‘Guys, my client could be on your timeline’ tweets but I also appreciate the resourcefulness. If you use a website remember to link it to your social media so you can direct traffic to your site. Keep it updated, showcase your work and also engage with your followers. Social media is a great tool to build up and maintain your clientele. [bctt tweet=”Until you have people knocking at your door you have work twice as hard” username=”SheLeadsAfrica”] 3. Be accessible Nothing irritates a potential client more than having to work for someone and not being able to find them. You don’t have a PR team behind you or a secretary so you have to balance your work and being available. Make sure you keep your contact details and website up to date. When your clients want you, they should be able to find you. When there are events or opportunities to attend conferences for your field, go! Get out there and get known, build your brand by being reachable. Having a good reputation is as necessary as producing good work. 4. Don’t be too picky Sometimes, you’ll look at a work offer and be like, ‘I’m above this’ but when you a starting out you cannot be too picky. You’ve got to do some not so great work to get access to the more exciting work. Sometimes this might mean doing work for free – which is a freelancer’s nightmare. Annoying but necessary in some cases especially when it will contribute to exposure and portfolio building. It is part of the process of starting your career. You get to be pickier when you have the choice to be. Right now you don’t. [bctt tweet=”Talk to other freelancers in your field, they could become someone worth partnering with” via=”no”] 5. Plan, plan, plan Without the daily structures of office life, it is easy to be lax when it comes to planning and having a set routine. In order to put out good work, you have to be efficient and structured. You are in charge of your schedule and it’s easy to let things slide but you have to create timelines for projects and mark down deadlines. Put in a weekly reminder to track your progress, that way you are consistently putting in the work and not just waiting for the due date to get the work done. You have to be on top of your schedule to stay on top of your work. 6. Let your work speak for itself You are only as good as your last job when it comes to freelancing. When looking for working on sites such as UpWork, you may be requested to give examples of previous work. Your portfolio is as good as your CV. Always be consistent in terms of quality by making sure it is always up to date. Another way to get more clients is to have your previous clients speak up on your work. [bctt tweet=”Freelancers need to get out there and get known, build your brand by being reachable” username=”SheLeadsAfrica”] Have them quote their opinion of your work on your site/ portfolio. This builds up your reputation and shows a history of satisfied clients.
Revolutionise your business cards with these 6 easy-peasy tips
[bctt tweet=”By handing over a business card you are literally handing your business name in their hands” via=”no”] One of the smartest things to do upon meeting a potential customer, client or partner is to hand over a business card. However, I’ve noticed more than 80% of the business cards I have collected over the years have one thing in common- a blank space at the back. By handing over a business card to a potential client/customer you are handing your business name in their hands; quite literally. This is your chance to capture their attention by making use of that awkward blank space at the back of your business card, (you know they will turn it over to explore, right?) or for some that repetitive business logo that does nothing. Think of your business card like having two billboards on the roadside whereby you opted to use only one simply because all your information could fit in there and leave the other one empty. What a waste right? If you are not using the back of business card, you are definitely wasting one of the most effective budget friendly marketing resources at your disposal. I have searched the web and found some examples of how creative entrepreneurs are using the back their business cards. Here are some useful and easy ideas to you get you started. Boost your credibility Every person, brand or company can quickly tell a story of why they are relevant by adding one of the following to the back of their business cards; Customer testimonials Brand promise or a statement quote Career achievements, or honorary degrees A short list of important media features A translation of your business card will make a great first impression on your foreign clients and customers. Names or logos of your major clients or customers. Charities you support Titles or cover photos of any books you have published. The hours you are open for business 2. Give a special offer Use your business card to give your potential clients offers they can’t refuse. The important thing is to make offers depending on your business model and clarify in your wording that the offer is exclusively available to those holding your business card when they walk into your shop and not otherwise. Such offers can be: Free consultation offers for client attraction Offering discounts for your client first purchase or first project together “Buy one get one free” deal to incentivize customers to purchase Offer a free recipe or great tip relating to one of your products. 3. Add a QR CODE to your paper business card Another great option is to print a QR code on the back of your card to generate leads for your business. A variety of QR code scanners are available as smartphone applications and when a client scans a code, it will bring up anything you choose to link to such as your website, links to social media profiles, email subscriptions page, adding to their phonebook etc. You can learn how to make your personal QR code online very easily. Important to make sure you have a call to action on your business card. Don’t just print the QR code, write something with it; for example, “Scan this QR code to know more about me”. [bctt tweet=”You can also use the back of business cards to show a short description of what you do” via=”no”] 4. Showcase your skills and services You can also use the back of business cards to show a short description of what you do/who you do it for. You could opt for one of the following: If you are a restaurant, you could put a small menu with a best selling dish especially for takeout customers. Titles of courses and the number of people you have trained in your career are great for teachers. Public speakers can include the titles of their talks. A before/after photo can be very persuasive for professional services providers such as fitness coaches, event decorators, and furniture repair or restoration services. If you are an artist, you can add one of your favorite artworks. Price menu including prices of your best services or products. 5. Choose a meaningful background There might be times you don’t want to add any text on the back of your business card. Instead of selecting a coloured background, which is no better than a blank white space even if they are pretty to look at, how about adding an icon, a symbol or a photo that describes your brand? This particular style can work great for creative professionals in the visual arts, such as architects, photographers, graphic designers and many others. [bctt tweet=”Whatever you decide to add to the back of your card, make it something valuable” username=”SheLeadsAfrica”] Conclusion There are limitless possibilities for the back of your business card to add additional information beyond the basic and showcasing your unique personality and brand. Whatever you decide to add to the back of your card, make it something valuable and favorable to your customers or prospects.
Munozovepi Gwata: Nobody is really taught how to manage their personal finances
[bctt tweet=”We want to instill financial literacy skills into children from a very young age so that they can understand money” via=”no”] Munozovepi Gwata is an ambitious entrepreneur and an aspiring Chartered Financial Analysts and Hedge Fund manager. She is the founder of the Aworks, a conglomerate with subsidiaries Arete’ Tech, Kukura Capital NGO and Kukura Capital Investment Trust. Her personal mission statement is to inspire people throughout the African continent and to create innovative solutions that will bring upon development, wealth, and success for the continent. Munozovepi’s goal is to build Awork to the same status and standard of Berkshire Hathaway which she has no doubt that she will accomplish. Why is financial literacy important and why start an organisation that educates people on the matter? I believe financial literacy is extremely important just like learning Maths and English. It is the fundamental skill that equips people with the essential ability to effectively save and make money. Unfortunately, nobody is really taught how to manage their personal finances. Not at one stage in our lives do we come across financial literacy education in the mainstream education system. I find this very alarming and I am a strong advocate that financial literacy should be included in the mainstream curriculum. The consequence that we have now, is that people are not equipped to manage their personal finances and they do not know how to save or grow their money. Therefore, instead of having the opportunity to pass down wealth to the next generation, they are passing down poverty and debt. I felt that I could no longer sit on the sideline and watch this continue to happen, this is when I decided to become a part of the solution and build an organization that addresses the problem. In starting Kukura Capital, did you decide to go solo or have a business partner(s) and why did you decide to go solo/partner up? In starting Kukura Capital, I decided to go solo. I do have a great team of friends and family that help me and soon we will be adding another 8 new team members to the Kukura Capital team. When I started Kukura Capital it was only an idea. A lot of people, even though they shared and agreed with my vision, didn’t share my hard work ethic, and because of this, I did not manage to find a full-time business partner. It still worked out great in the end. I was given a lot of good advice on how to develop the organization, leaned on some great books and to my surprise in such a short time we have managed to pick up and maintain a great momentum. We also have the support from other well established NGO’s and Institutions which is great. When did you establish Kukura Capital and what has been the biggest lesson you have learnt thus far? Kukura Capital was established last year in November and it was inspired by my own journey to learn more about the financial industry. In gathering information, I kept thinking to myself there has to be an easier way to learn about financial literacy, and from there Kukura Capital was born. The biggest lesson I have learnt? I have to say I have learnt so many things, but the biggest lesson is that knowledge is truly power. As an organisation, one of our main goals is to make knowledge about financial literacy easily accessible and to break down the complex concepts of finance and make it simple and easy to understand and apply. Doing such a simple task has proven to be powerful. When you tell an individual of any age, be it a high school student or a young adult, that if you save this amount of money every month and reinvest it either in the market, or in a business and you can get this x% in return, people’s eyes really light up, and they really do change their spending habits. The things people always say to me is: “Why didn’t anybody tell me earlier? I would have been a millionaire a long time ago.” What gave you the courage to start your organization? What advice would you give to someone who is thinking of going into business? Fortunately enough, my past experience in leadership positions and community involvement gave me a lot of confidence to start. Also, having a business and finance background also gave me the confidence to start Kukura Capital. However, to be honest, I didn’t really think too much about it, I really believed what the organization stood for and went for it. That would be my advice to anyone starting a business. In addition to running Kukura Capital I also run a FinTech business and when I started I had plenty of doubts but I quickly moved away from any negative thoughts and just went for it. In addition to that, I will advise anyone who wants to start a business to fully commit to their business and make sure that they love what they do, so even when it gets tough they are still driven to keep going and succeed. [bctt tweet=”I’ll advise anyone who wants to start a business to make sure that they love what they do” via=”no”] You have recently finished a children’s book “The Rich Life of Thabo”, what brought about the decision to write a children’s book on financial literacy and in what format and where will the book be available? I really love this book and wrote it with my talented friend Charisa Mujuru. I am really excited for this book because it is definitely going to inspire a lot of young kids to be like Thabo. Thabo is the main character in the book and he lives in a township and one day he decides that he is tired of never having enough pocket money so him and his sister, under the guidance of their grandmother, decide to start a business. The book really