5 Career Lessons Sho Madjozi Taught Us In 2019

If you have not heard of Sho Madjozi, you must be living under a rock. This year, the 27-year-old proud Tsonga ambassador from Limpopo solidified her spot as an international superstar with hits like John Cena.

While she’s been in the rap scene for barely 3 years, she’s found major success in a short time. This year, she won the Best New International Act category at the BET Awards, launched her first fashion collection in collaboration with Edgards, and got the world taking the #JohnCenaChallenge.


After learning all we could about Sho Madjozi’s career, here are 5 lessons all Motherland Moguls can apply to accelerate their career growth.

1. Use your strengths

Maya (Sho Madjozi’s legal name) has spent years honing and leveraging her writing skills to build a career for herself.

Whether she’s doing screenplays, poetry or rap, she understands her core strength and has used that to explore career paths including journalism, performance poetry and rap.

Develop your strengths and use them to build your career. When you bring something valuable to the table, you set yourself up for accelerated success.

2. Get involved in your community

Sho Madjozi has always used her talents to try to shape or change the community around her.

As a poet and journalist, she discussed racial identity and the effects of colonialism on the modern African. Now as a rapper, she promotes Tsonga culture and inspires young Africans to be proud of their roots.

How does that apply to you when you get to the office in the new year? Plug into the issues of your company, clients, customers and see how your talents can change things. Your involvement keeps you visible and valuable.

3. Collaborate with strategic partners

One major way Sho Madjozi accelerated her career growth this year was through her strategic partnership with Edgars. Through her collaboration with the retail brand, she launched her first clothing line at the same time as her album.

To reach your career goals, it’s always easier and faster to get some help. Seek out strategic partners within your network that will help you reach your business goals. A great start is to find a mentor.

4. Know your worth

In an interview with Africori, Sho Madjozi explains that African artists need to understand that they are very hot in the market right now and need to negotiate their value appropriately.

Understanding the value of your skills and experiences is important to accelerate your career.

"In Business As In Life – You Don't Get What You Deserve, You Get What You Negotiate" – Chester L. Karrass Click To Tweet

5. Bet on yourself

The most important to take away from Sho Madjozi’s hustle this year is to bet on yourself. Sho Madjozi’s success in the past year has been with no label support. She has continuously taken chances and invested in herself.

You must take swings and get out of your comfort zone to grow – volunteer to be team lead on a project, pitch that idea in your head, and start that side hustle!

What lessons will you use to SLAY your career in 2020?


SLAY Festival is coming to Joburg in 2020!

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This woman-led startup bets it can help African businesses grow faster

As Sub-saharan Africa lags behind in the World Bank’s 2020 ease of doing business report, one woman-led startup thinks it can help entrepreneurs grow their companies in this tough environment.

After years of mentoring startups and running businesses in Ghana and Nigeria, Munachim Chukwuma started IB Consulting in February 2019 to help founders overcome operating challenges she also had to face as a young entrepreneur.

Munachim and her team believe they’ve found the recipe to help African business grow quickly with their innovative and affordable service model.


"Never have a business with NO business structure" #RedFlag – @consultingibobo Click To Tweet

Why Nigerian startups are struggling to grow.

According to experts from Harvard University, startups that want to stand the test of time must learn new ways of operating and behaving. This is difficult for a lot of entrepreneurs because these new ways tend to be completely different from their start-up roots.

Most startups struggle to grow and scale either because they do not know how or lack the proper structure and strategy. This is where we come in.

Munachim Chukwuma – Founder, Ibobo Consulting

IB Consulting believes that African entrepreneurs struggling to grow their businesses must realize they are in a different phase of their business life cycle, and therefore must change.

IB Consulting’s growth recipe for startups.

To help entrepreneurs struggling to scale, Munachim and her partners created a service model that combines strategy consultation, negotiation, and content creation.

IB Consulting bets its 3 service tentpoles are what entrepreneurs need to grow faster despite the difficulty of doing business in Africa.

We decided to focus on strategy consultation, negotiations and content creation as a company because we realized most of the challenges most businesses face in today’s society are tied to those three areas in one way or another.

Munachim Chukwuma – Founder, Ibobo Consulting

In addition to its unique service model, IB Consulting promises clients efficiency, personalization, and great service.

Why you should watch out for IB Consulting.

In less than a year, IB Consulting is proving it is not just all talk. The company reports that since February, it has helped over 10 business owners rebuild their structures and execute action growth plans.

It’s also not just about the money for this company this woman-led company. They have done some pro bono work for new entrepreneurs who could not afford to pay for some of our services.

In 2020, the company plans to expand aggressively to reach, help and educate help businesses across Africa.

We intend to grow over the next year of business and reach more people across the continent, as we also reinvent our business and launch more products that can meet the needs of our prospective clients.

Munachim Chukwuma – Founder, Ibobo Consulting

Visit https://iboboconsulting.com/ for more information on how IB Consulting can help your business.


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The Millionaire Housewife’s rules for every side hustler

Whether you are looking to make some extra income or start a business while working, side hustling is no small feat. You must learn to balance your commitments, stay consistent and grow while you’re at it.

Temi Ajibewa, founder of The Millionaire Housewife Academy – an online platform that has helped over 5,000 women start their online businesses, shares her golden rules for side hustle success.


Rule 1: Discover Your Passion

Your passion could be an issue you feel strongly about or something you do effortlessly.

Side hustles based on passion tend to be more sustainable because you are self-motivated to go on even when things get tough.

If you are not sure what your passion is, here are 3 ways to get started:

  1. Look out for things you do well without incentives and recognition.
  2. Ask people who know you what they think you are passionate about.
  3. Consider problems people often ask you to solve because you find them easy to solve.

Rule 2: Turn Your Passion into Profit

Doing what you are passionate about is one thing. Knowing how to make money from your passion is a whole different ball game.

Here are 5 basic steps I teach my clients to monetize their passion.

1. Find the problem your passion solves

Your passion cannot bring you money unless it solves a specific human problem.

People may not pay you to get into heaven, but they will pay you to get out of hell – @temi_ajibewa Click To Tweet

For you to monetize your passion, you have to discover the hell your passion can get people out of. If you cannot find a hell, you might not have a monetizable passion. It is best as a hobby.

2. Find your money tribe

The next step to monetizing your passion is finding people who are willing and able to spend money on solutions to their problems. These people are your money tribe.

If you are not sure how to identify your money tribe, ask yourself this question – If I throw a concert, who will be first in line for tickets?

3. Turn your passion into a skill

To have a passion valued by other people, you must be able to do it competitively well. When this happens, your passion becomes a skill.

You can prune your passion by volunteering, learning through a mentor or taking online classes.

4. Create a product from your passion

Your passion must become a product or service for you to make money from it.

A great way to turn your passion into a product is by teaching people what you know for a fee. When I started to monetize The Millionaire Housewife Academy, I created e-books, DVDs and online classes to teach people what I knew about starting and growing an online business.

I always recommend starting off with digital products because they are easier to maintain and become lifelong assets people all over the world can buy.

People pay for products and services, not passions.

5. Promote your hustle

You must shamelessly promote your passion if you want to make money from it. 

You can’t afford to be shy if you want your passion to be more than a hobby. If you are nervous, start off by promoting your hustle to people in your network.


Price is only an issue where value is in dispute. Once people realize the value they’re getting from you, paying you becomes non-negotiable. It all starts with finding and monetizing your passion.

Learn more about how to start a successful online side hustle at The Millionaire Housewife Academy.

Meet The 2019 She Leads Africa ACCELERATOR Participants

Its been 3 months since She Leads Africa launched the 2019 Accelerator program in Nigeria and this year’s boot camp is about to come to a close.

The SLA Accelerator program is designed to identify, support and fund the next generation of Nigeria’s brightest female entrepreneurs.

This year, the program went digital and out of about 300 applications, 16 women with innovative businesses were chosen to be a part of this 3-month program.

The top 5 finalists will pitch their businesses on Demo Day (November 2 from 11 am – 1 pm) in front of Judges and a virtual audience all across the globe, where the winner will be selected.

The winner of the Accelerator program will receive a 2 million Naira funding grant from SLA.

Find out all you need to know about the participants and their businesses below.


Mariam Ofeh-Sule

Business: TheBookDealerNG

Mariam is a writer and the founder of TheBookDealer.

Her prose has appeared in the Guardian Ng, Brittle Paper, Arts and Africa, ITCH Creative Journal and Litro Magazine UK.

She writes monthly articles for ArtxJuJu, a brand committed to challenging the demonization of African culture, which Mariam also co-founded

In 2016, Mariam had a major depressive episode that caused her to fold inward and spend a lot of time alone, and avoid people. Books were her only companion.

In each book, there was a new story with new characters whose lives were different from hers. She had the liberty to travel far and wide within a book. For Mariam, reading a book was a form of therapy.

In a bid to share that warmth with people, Mariam realized that the average Nigerian is faced with inaccessibility to books.

TheBookDealerNG is an online bookstore that provides access to African Literature. African literature because the only thing better than the warmth of a good book is a book that sees and validates your existence. 

Dr. Rebecca Achokpe Andeshi

 Business: Awe Farms and Consult

Dr. Andeshi is the founder of Awe Farms and Consult.  A cloud-based digital platform that provides farmers in rural areas in Nigeria with instant financing solutions and veterinary services with the use of a drone for efficient disease diagnosis and delivery of veterinary supplies in remote livestock farming communities.

She was motivated to start her business because of the inability of smallholder farmers to afford high-quality input.

This has always been a pain point for her as a third-generation farmer. Thus discovering that farmers live on less than $1.25 a day was a rude awakening for her.

Dr. Rebecca now provides digital input financing to smallholder farmers in Nigeria from recycled agricultural waste increasing productivity by 33%. 

Nafisah Oseni Wahab

Business: NUFAESAH

Nafisah is the founder of Nufaesah – a fashion line that provides workwear for the urban Muslim woman.

Her products range between pants, dresses, skirts, jumpsuits, shirts/blouses, jackets/blazers, scarves, and turbans. 

As a working woman, Nafisah has had two major negative experiences in her career.

A judge at the High Court of Lagos State once sent her out of court because of her headscarf.

Secondly, it was so difficult finding workwear that made her look the part for work, that was fashionable while keeping within the Islamic guidelines of dressing.

These episodes made her design her workwear for religious women – both Muslim and Christian.

Cynthia Omokhekpen Asije

Business: The Adirelounge.

Cynthia is a multi-award-winning textile designer passionate about eradicating extreme poverty using capacity development and entrepreneurship, by infusing old cultural practices and technology.

She learned the trade from her mother who used her Tie & Dye making skills to get her family through school.

Cynthia has been recognized as the top textile artist by World Bank & International Finance Corp as one of the Next African 100 startups for building a sustainable textile industry in Africa. 

Cynthia’s desire to sustain and promote Nigeria’s cultural heritage and indigenous method of hand-dyed fabrics, uses this method to empower women and the empowerment is reflecting in these communities by creating a sustainable industry.

She wanted to help others like her mother get more out of life, curb unemployment and preserve the Nigeria cultural textile heritage.

Omoh Alokwe

Business: Street Waste Company

Omoh is the founder of the Street Waste Company – a social enterprise in the environmental and waste management sector.

Their core focus is on waste recycling collection and waste upcycling training.

The company’s business goal is to encourage people to embrace a culture of waste reduction, reuse and recycle to attain a sustainable environment.

Her company also gives advisory services to corporate clients, collect recyclable waste and partner with organizations through their corporate sustainability programs.

Omoh’s motivation for starting the Street Waste Company was borne out of a passion for making an impact and creating a solution to the endemic waste problem around us.

Having studied environmental management at the masters level, she realized the basic solution to this menace is attitudinal. So she Co-founded SWCL where they encourage people to imbibe the culture of waste recycling through our incentive-based scheme. 

Tola Oyinlola

Business: Interg

INTERG brings to children the Fun and Learn Tablet.

This tablet comprises smart games with several stages of learning and engagement, providing an exciting new way to change the learning content as children grow.

In 2018,  Tola volunteered to teach with an NGO to give back to her community. She realized how difficult and boring learning can be for the average Nigerian Child. 

She spent a lot of time trying to find teaching aids online and eventually decided to create an app for mathematics, which was well-received by all her students.

Even though she was unable to create an app for all subjects, she had found a solution that she was determined to monetize. In many ways, INTERG is simply building a product that speaks to a historical problem with learning.

Lilian Chinweotito Uka

Business: EduPoint

EduPoint leverages on Artificial Intelligence.

It is an innovative online platform that connects students with verified local teachers who deliver one-on-one lessons in any subject, skill or exam, to help students or learners meet their learning expectations and also enable passionate tutors to earn extra income.

As a little girl in primary school, Lillian struggled with learning and understanding in a class of over 40 students. Her aunt decided to take her to a personalized class.

This involved a peer to peer learning and within the shortest period of time, she emerged the best in class and since then has been an advocate of peer to peer learning. 

This overwhelming class population density coupled with differences in student’s learning pace has resulted in a significant decline in learning outcomes of students in Nigeria over the past 10 years, reducing exams success rates from 40% to less than 20% in major exams.

Globally, conventional methods of education are transitioning from centralized to distributed, and from standardized to personalized. 

This is why she created EduPoint, which serves as a solution that bridges the gaps between helping learners meet their learning expectations while improving the livelihood by providing employment for these professionals. 

So far, they have delivered over 30,000+ hours of learning to over 100 learners directly and over 1000+ learners indirectly in Nigeria which includes K-12 children, youths and adults and has generated over $30,000 in revenue. 

Andrea Kamara

Business: The Balance Bowl

Andrea is the founder of The Balance Bowl.

She was motivated to start after she realized there was a lack of convenient, healthy, and affordable food for the busy African. 

Balance Bowl is a tech-enabled health and wellness company that offers busy Africans access to delivered meals, licensed dieticians, fitness coaching, as well as other healthy living content from the convenience of the mobile app.

Ifeoma Benjamin

Business: isabiDeliver

isabiDeliver started due to the increase in consumer’s need for on-demand delivery.

Ifeoma discovered that there will be a need for a more affordable and available service that meets that need which is what isabiDeliver is doing.

In 2016, Ifeoma decided to turn her hobby (Food blogging) into a business venture called iSabiFood.

iSabiFood is an online food ordering and delivery application where she experienced some inherent limitations of dealing with restaurants as a single vertical.

In 2018, she took the same last-mile delivery principle and applied it to other verticals.

It matched the expectations consumers have of the on-demand economy and smoothed out all of those inefficiencies in the operating model and that’s how isabiDeliver started.

Nyemachi Alexis Wokekoro 

Business: Welima Tea

Welima Tea is about transforming rich African medicinal recipes into teas that would combat different levels of pain ( menstrual cramps), promote well-being, and actualize the Sustainable Development Goals (SDG)Goal 3.

Nyemachi got the opportunity to do her pre-clinical rotations in The Gambia. 10-15 days every month, pains were the order of the day because of the menstrual cramps she suffered.

For a while, she thought something else was wrong because the pains were unresponsive to any medication prescribed.

This continued till her doctor suggested she research on alternative medicine and analyze it with her knowledge in medicine and that was how Welima Tea began.

Oyindamola Adesina 

Business: Simbi Interactives 

Oyindamola is the founder of Simbi Interactives – an edTech startup that is solving the problem of poor education in Africa by using Simbibot.

Simbibot is an artificial intelligence-powered product- that can give every child access to quality education and equal learning opportunities.

Oyindamola Adesina’s childhood ambition was to study medicine, because as an individual living with sickle-cell, she felt she needed the medical knowledge to help herself and others living with the disease live better lives, and, if possible, eradicate it.

She ended up studying Water Resources, Aquaculture and Fisheries Technology in the university motivated Oyindamola to help every pupil get access to quality education and equal learning opportunities regardless of the conditions that might hinder them.

Oyindamola is using Simbibot to ensure that quality education available, accessible and affordable to all kids.

Omobolanle Esther Oladapo 

Business: Farm Hire 

Esther started Farm Hire to give farmers access to the latest farm equipment, input, and information around them towards fully mechanizing agriculture in Africa and boosting food production.

Esther started farming with her co-founder in 2018 following the clamoring for youth involvement in Agriculture.

She had several challenges which included; where to hire equipment, get modern inputs and hire workers for the farm.

She later observed that millions of local and intending farmers in Nigeria have similar problems, which is why Farm Hire came to life.

Cynthia Keku 

Business: SafeHaus-UKNigeria

Safehaus-UKNigeria is a concierge service which provides working mums with young children thoroughly vetted staff to look after their home.

Cynthia was motivated to start Safehaus-UKNigeria as a result of the inability of her older siblings, their children, expatriates/investors to visit because of the insecurity in the country.

Safehaus-UKNigeria also helps expatriates and Africans living in Diaspora, with a trustworthy and security-conscious logistics service, so they can focus more on their business and less worry about their personal safety and security.

Jennifer Eneanya 

Business: Amaranthine Media 

Amaranthine Media is an indigenous storytelling machine, a content development firm and a production company that produces indigenous live-action and animated content.

They particularly focus on easily-accessible, entertaining and educational content for children and teens.

Jennifer started Amaranthine Media because writing, storytelling and creating content is second nature to her and she had worked in this industry for over a decade.

In addition, as she grew her family, she realized that there is a dearth of indigenous content for children and teenagers.

Jennifer then decided to transmute her life-long passion into a medium that would serve the dual purpose of providing educational and entertaining made-in-Africa content for children and teenagers.

Adaorah Momodu 

Business: Oncopadi 

Oncopadi is Africa’s 1st digital clinic improving access to “medically verified” information and survivorship services via integrated social features.

Oncopadi is a health-centered initiative that leverages data, research, digital technology and impact of scale to reduce the cancer burden in Nigeria.

In Adaorah’s 4th year of medical school, she lost a friend to hepatocellular carcinoma, 6months following diagnosis. 

She remembered feeling helpless, as she watched him become socially withdrawn and its effects on his family.

During her LUTH clinical rotation, even higher numbers of cancer mortality were recorded. It was in this pain Adaorah found the strength and purpose to pursue a career in Oncology.

As a grassroots cancer physician, she has learned that patients have sensitive topics surrounding their diagnosis & care which they preferred discussing with survivors, as many were misinformed and some just needed a less bureaucratic means to access their doctors.

Ifeanyichukwu Obidi-Essien

Business: EduLead Concept

Ifeanyichukwu saw the need for children to learn more effectively and express their innate creativity and that is her driving force.

Her business is solving the problem of unavailability of animation training platforms, with which children could learn more effectively and creatively. 

EduLead Concept is a company that provides Educational Technology Services to children in the nursery, primary and secondary schools.

Their core service is Animation Kids Club, an after-school training activity for primary school children where they are equipped with animation skills with which their creativity can find expression and also improve in learning.

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Find out more about the SLA Accelerator Here.

SHEAMOISTURE SPOTLIGHT ON THE FASHIONPRENEUR: SEKINAT AMOO – CEO OMBRE WOMAN

SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone.

Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside.

She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skin care innovations.

SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model

SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities.

About Sekinat Amoo

Sekinat Amoo is the CEO and founder of Ombré Woman.

Despite having an academic background in science and research, Sekinat made a switch and started Ombré Woman to provide classy ready-to-wear pieces for women.

Ombré Woman is a female-led and for women fashion brand that empowers women by helping them look and feel their best without compromising on style and comfort.

After spotting a gap in the fashion industry for ready-to-wear pieces, Sekinat decided to start Ombré Woman to provide stylish and comfortable ready to wear clothes infused with African prints.

Her goal is to make very fashionable pieces to help women become more confident and look their best, without losing their comfort.

You can connect with Sekinat and her business on Instagram


What motivated you to start Ombré Woman?

I started my brand because I had a passion to empower and build confidence in women through their everyday looks.

I also spotted a gap in the fashion market for work and casual wear infused subtly with rich African prints, which really inspired my fashion journey.

My desire to help women look and feel their best also led me to add an extra touch to the clothes I make. I made a decision to infuse the fabrics with rich African prints in order to create unique, trendy pieces that can be worn over and over again.

The clothes are specifically made to flatter the feminine silhouette and be multifunctional so that they can be worn in the workplace or elsewhere.

SheaMoisture

What makes your brand stand out?

There are quite a few things that have helped Ombré Woman stand out, from our unique business type to how easy and accessible we’ve made our clothes for our clients. We are also very committed to giving back to the community and helping other women with our business.

Some of the ways we’ve ensured our brand stands out in the saturated fashion industry are:

  • My brand is built as a “for women and run by women only” business.
  • Our business has a prime, central and accessible location for our clients.
  • We offer customization services for our Ready-To-Wear (RTW) items, which gives our clients control over how they look and feel in our pieces.
  • Also, we ensure that our clients receive their clothes when and how it was promised. Absolutely no disappointments!
  • We empower other women through direct employment and artisans by giving them scrap materials to make their designs with.

What are three things you struggled with when your business kicked off and how did you overcome them?

One major issue we had was getting the right people to build the business. After a few fails, we took a step back and started to recruit our staff through trusted government agencies. On our own part, we provide them with incentives that add value to their lives.

Another thing was getting high-quality materials for making clothes. This was a big issue because not having the materials we needed meant that the clothes won’t get made. So what we do now is use a few local vendors whom we found. We also supplement with international alternatives when we can’t find what we need locally.

When it came to business finance as well, I wasn’t the most knowledgeable person and I didn’t want my business to suffer. To combat this, I did a lot of reading, took courses and sought external input as well where necessary.

SheaMoisture

How have you been able to stay or rise above the noise in this industry?

For me, I have remained very focused on our “why,” which is to ensure that we are helping our clients look and feel beautiful every day.

We also ensure that we are delivering the best quality they can have at an affordable price. Lastly, we are constantly evaluating our business processes and training our staff to ensure that our service is top-notch.

Did you have any personal experience that taught you a business lesson?

When I just began my business, I had a big issue with budgeting and it almost affected my cashflow.

Since I all of a sudden experienced a rise in my personal expenses, it was a bit too much to handle at first and almost became an issue. When I got the situation under control, it taught me how to plan better. I now plan my yearly budgets and funds allocation for the business ahead so that there are no surprises.

SheaMoisture

How have you impacted your community since starting this business?

As I mentioned earlier, my brand is very invested in giving back to the community in general and women in particular.

Some of the ways we have done this is through providing employment via direct and indirect forms of labour. We also offer paid internships for our newly trained staff.

To reduce any form of waste and help with sustainable recycling, we also send our scrap pieces back to local artisans. The artisans are able to use them to make a living by making items like pillows, rugs and carpets.

What is your goal for 2019? And what have you done so far to achieve it?

I had two major goals for 2019 and they were to first launch and promote a ready to wear line and the second is to launch a school uniform line.

For the first goal, we currently have an ongoing campaign to promote our debut collection. For the second goal, we are currently visiting schools with samples for uniform production.

Can you share 3 interesting facts about yourself?

Well to start with, I have a purely science and research background (from secondary school to my Masters Degree). Another is that I love to cook and organize spaces.

Lastly, I love to travel and try new types of food (I’m quite adventurous with food).

SheaMoisture

What’s your favorite skin, hair or self-care routine?

I’m a low maintenance kind of lady, so anything that gets me out the door quickly is my favorite routine.

How do you feel about this opportunity to promote your brand on SLA, sponsored by SheaMoisture?

Ecstatic! It’s a great opportunity to showcase our brand to so many Motherland Moguls and we are very grateful to SLA and SheaMoisture.

Mention one word that should come to people’s minds when they think about your product/service

Classy

You can find SheaMoisture products at Youtopia Beauty stores nationwide and on Jumia.


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6 Things You Missed From SLAY Festival 2019

Warning: This article might leave you with a lot of FOMO. 

SLAY Festival went down on September 28 in Motherland Mogul history as the one that brought more madness!

While you can now enjoy the best of the festival with the SLAY Festival 2019 Digital Pass, there are a couple of IRL moments you might have missed.

Here is a list of everything you missed from #SLAYFestival2019. 


Anita Brows shared her secrets to the perfect look with Maybelline NY

No one could stop the makeup enthusiasts who wanted to see The Makeup Surgeon at work. Anita Brows shared her secrets to creating the perfect brows at the Maybelline Beauty Masterclass.

All attendees went home with exclusive Maybelline NY gift bags.


Google helped 50 Motherland Moguls shoot their shot with mentors

What would you ask if you got a chance to have lunch with your role model? 

Women Will, a Google initiative, gave 50 women the chance to connect and get advice from women in leadership across industries. Talk about a networking opportunity that will change your life!

The initiative also powered the Redesign Stage which brought in panelists like Akah Nnani, Fisayo Fosudo, Lola Masha, and Onyeche Tifashe.


Jemima Osunde gave fans a little bit of herself with Lux

Jemima Osunde came glowed up and hung out with her fans at the Lux Meet & Greet. Fans raved over the exclusive gift bags designed with Jemima’s face and free samples of Lux Even Complexion.  


Motherland Moguls secured the bag… literally  

Motherland Moguls got a headstart on their personal and professional finances. 

FSDH powered the Refresh Stage and brought in their experts to share investment advice and help Motherland Moguls open new investment accounts.

Get access to all Masterclasses from SLAY Festival 2019


Celebrities showed out for the fans

If you wanted to show out on the ‘gram, SLAY Festival was the place to be. 

Celebrities who came for this year’s festival included Smart Money Arese, Chigurl. Dimma Umeh, Juliet Ibrahim, Osas Ighodaro, Deyemi Okanlawon, Akah Nnani, the cast of Men’s Club (Ayoola Ayolola, Baaj Adebule, Efa Iwara, Daniel Etim Effiong), Mama Burna and more. 

Imara Africa Consulting hooked up the VIP and Speakers lounge where all celebrities and influencers stayed.


It. Was. Lit!  

SLAY Festival would be incomplete without the fun, food, and freebies!

Foodies found their haven with Maggi Nigeria‘s free jollof rice bar. Moms kicked back knowing their babies were in good hands with The Baby Lounge. No music lover left Vaseline’s Karaoke session with ashy skin.

Thrill-seeking Motherland Moguls enjoyed This Day’s funtopia featuring the bouncy castle. Molped got everyone hyped and competitive with the spinning wheel of freebies. Rexona had everyone swagged out and smelling right. 

MAX brought the ultimate photo booth for creating social media FOMO for that cool biker chick post. 54 Gene hooked it up with free reproductive health tests and educated attendees on the importance of early diagnosis in detecting cervical cancer.   


Feeling the FOMO? Experience SLAY Festival 2019 with your LIFETIME digital pass. Get it here.

SHEAMOISTURE SPOTLIGHT ON HEALTHY LIVING QUEEN: LYNDA ODOH – CEO HEALTHIFY AFRICA

SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone.

Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside.

She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skincare innovations.

SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model.

SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities.

Meet Lynda Odoh

Lynda Odoh-Anikwe is the CEO and founder of Healthify Africa.

She is a Medical Doctor from the University of Nigeria and started Healthify Africa. Healthify Africa is an enterprise that strives to tackle the dietary risk factors for non-communicable diseases.

In the course of her daily interactions with patients, she realized that people were most driven by convenience and availability when making healthy lifestyle choices.

Lynda decided to start a fruit delivery service. She hopes this will create an enabling system for busy urban dwellers, to conveniently meet the World Health Organization’s daily fruit recommendation for a healthy life.

Her vision is to see an African continent where adopting a healthy lifestyle is easy, practical and sustainable.

You can connect with Lynda and her business on Instagram, Twitter, and LinkedIn.


Tell us how you started Healthify Africa.

When I began to practice as a medical doctor, I saw that there were so many instances of non-communicable diseases that could have been avoided by a simple dietary change.

I started Healthify Africa because I wanted to create a solution to the problem of non-communicable diseases. My goal with Healthify Africa is to address dietary risk factors.

I do this by providing a service that helps busy people adopt healthy eating habits. This is done through a simplified system and healthy lifestyle advocacy.

At Healthify Africa our focus is on increasing the consumption of fruits for busy urban dwellers through a delivery platform. By providing affordable fruit boxes, fruit cups, fruit and dip platter to school children, homes and offices, we’re building a healthier Africa one person at a time.

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What was your motivation for finally starting your business?

For me, it was because I had been in similar situations and I understood the challenges people face in trying to adopt and sustain healthy dietary habits.

I grew up in a health-conscious family and I grew accustomed to having a very healthy diet. However, when I became a young adult and my schedule became tighter especially during my internship, it became extremely difficult to eat the right things.

It was a situation of knowing the right thing to do, but being unable to do it. I knew then that there must be other busy young people like me, men, women and even mothers who wanted their children eating fruits but were pressed for time as I was.

"I realized that just like myself, people were most empowered by convenience and availability rather than just knowledge." – dr_lyndah Click To Tweet

That for me was a huge community need that I passionately wanted to see addressed. So I made the decision to become the change I desired by creating an enabling platform. A platform that supports healthy food choices so as to help myself and others with the same challenge.

What makes your brand stand out?

Healthify Africa is not just another food company, that caters to only satisfying hunger. Instead, my brand is particularly focused on ensuring that everyone has access to the daily consumption of 400g of fruits, as recommended by the World Health Organization (WHO).


The vision is to create a world where healthy eating is most practical and the dietary risks of non-communicable diseases reduced to the barest minimum.

That, as well as our commitment to healthy lifestyle advocacy, has been a huge attraction for our clients because they can see it.

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What are three things you struggled with when your business kicked off and how did you overcome them?

When I first started my business, a lot of people did not understand what we were trying to do and that equated to zero orders. We had to create a lot of awareness about the health benefits of patronizing our convenience-based service.

Also, through our follow-up and feedback system, we tried to encourage our clients to make referrals and this has continued to help our brand.

Secondly, being a fruit delivery service, food hygiene, presentation and safety during transit were some of my topmost priorities. It was a challenge finding the ideal packaging that met all the criteria and would still fit into our production cost.

I did my online research and eventually was able to find a reliable supplier that we now work with.

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Finally, it was important that our fruit packs get delivered in a cold temperature range for a great client experience. This was a challenge when we had to deliver long-distance orders. This was an issue because there is currently no thermostat equipped delivery services operating in Abuja where we operate from.

To overcome this, we currently partner with a reliable express delivery service and improvise with ice packs in the chillers for long-distance deliveries. Hopefully, in the near future, we can have our very own thermostat equipped delivery bikes.

How do you stay above the noise in your industry?

We made sure to implement a system of receiving and acting on feedback, from early on in the business so that we know what exactly our clients want and tweak our approach to offer them that.

This has been really helpful in building a business that our clients love and customer retention as well.

Did you have any personal experience that taught you a business lesson?

Before I started my business, I had a few unpleasant experiences with logistics. On one occasion, I was to make a trip and I had made an earlier arrangement with a cab driver. However, on the morning of the trip, he was a no show, which made me have to find another one. To cut the long story short, I ended missing the bus I was to get on.

When I began my business, I took that experience with me and created a better delivery structure. I ensure that all delivery arrangements are made on time to avoid communication-related challenges. As a second step, I also make backup plans to ensure that I don’t disappoint my clients.

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Can you tell us of any impact have you made in your community since you started your business?

As a medical doctor, I am really passionate about helping people live healthier lives and I made sure to infuse this into my business.

Through my brand, I have been able to raise awareness about the prevention of non-communicable diseases. Also, we have encouraged people to sustain a healthy lifestyle by organizing health and fitness challenges.

Most recently, we actively participated in the 2019 global week for action against Non-Communicable diseases. We engaged in a social media awareness campaign (#enoughNCDs #healthifyafrica) and an educational video series with a team of Doctors.

It is of great value to me that my clients are enlightened and empowered to make the right decisions for their health. – dr_lyndah Click To Tweet

Can you share your 2019 goals with us and what you’ve done so far to achieve them?

Since we had already introduced our business, our 2019 goal was to broaden our client base. Our method was to strictly implement feedback from clients. Also, we started building partnerships that will ensure quality product delivery and unforgettable customer experience.

After doing this for some time this year, we have recorded an increase in the number of clients that have requested for our service. This is something we are going to keep doing since it’s bringing positive results.

We believe it has laid a great foundation for more successes with so many growth possibilities ahead and we are optimistic about that.

What are three interesting things about you?

The first is that I love DIY’s. I have actually painted my room from start to finish on two different occasions just for the fun of it. The last is that I love the power bikes but I’m too scared to get one yet.

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What’s your favorite self-care routine?

I like to get soaked in a warm bath after a stressful day. I simply light my candles and toss in some petals. After that, I take a mental trip to wherever the CALM Meditation App takes me to, preferably the waterside.

How do you feel about this opportunity to promote your brand on SLA, sponsored by SheaMoisture?

I feel absolutely ecstatic! When I first saw the email from SLA and SheaMoisture, I was so excited. I had to read it over and over again to make sure it was really for me. Thank you so much She Leads Africa and SheaMoisture for this opportunity.

What is one word that should come to people’s minds when they think about your product/ services?

Authentic!

You can find SheaMoisture products at Youtopia Beauty stores nationwide and on Jumia.


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6 Reasons Entrepreneurs are Vulnerable to Mental Health Issues

Entrepreneurs are known to possess specific skills that fuel their desires to start, manage, and succeed in a business venture. These traits, however, are also being seen as contributing negatively to their mental health at a given time in their lifetime.

Recent investigations indicate that entrepreneurs are more likely to suffer mental illness. According to Michael Freeman, a psychiatrist, psychologist, and former CEO, entrepreneurs are 50 percent more probable to report having a mental health breakdown, with some particular conditions being more prevalent among founders.

In a recent study, Dr. Freeman observed that up to 72 percent of entrepreneurs surveyed self-reported mental health issues.

The findings from the research indicate that entrepreneurs are:
  • Twice as likely to suffer from depression
  • Six times more likely to suffer from Attention Deficit Hyperactivity Disorder (ADHD)
  • Three times more likely to suffer from substance abuse
  • 10 times more likely to suffer from bipolar disorder
  • Twice as likely to have a psychiatric hospitalization
  • Twice as likely to have suicidal thoughts

Let’s talk about Mental Health

According to the World Health Organization (WHO), mental health is not merely the absence of mental health challenges.

It is the “state of well-being in which every individual realizes his or her own potential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to her or his community”.

Also known as mental well-being (MWB), mental health, which is traditionally studied in medicine, psychology, and public health, is increasingly gaining attention in other disciplines as well.

Scientists, psychologists, economists, management experts among many other experts are taking an interest in the mental health issues of entrepreneurs.

The experts have concluded that mental disorders are not only common but may, in fact, fuel the entrepreneurial spirit.

According to Michael Freeman – executive coach to entrepreneurs and clinical professor of psychiatry at the University of California-San Francisco School of Medicine…

“Mental health conditions are accompanied by positive traits that enable entrepreneurs to excel.”

Take ADHD, a condition that research suggests is more prominent among entrepreneurial types.

“If you have ADHD, two of the positive traits are a need for speed and an interest in exploration and recognizing opportunities,” he says. “[you have] an ability to act without getting stuck with analysis paralysis.”

Entrepreneurs are recognized as contributing to economic growth, innovation, and job creation across the world. They do so by identifying and addressing the needs in a particular market.

The late Steve Jobs referring to entrepreneurs said, “People who are crazy enough to think they can change the world are the ones who do.”   

In the midst of stiff competition and many challenges, entrepreneurs have to employ strict and strategic measures to remain in business. By so doing, these business-oriented individuals often neglect their wellbeing in a bid to grow their ventures.

Although in the past, entrepreneurs’ mental health has not received much attention, recently, leaders across the world have begun discussing mental health issues to create awareness on the matter.

Earlier this year at the World Economic Forum meeting in Davos. World leaders including the UK’s Prince William, CEO of HSBC, among others, shed light on mental health problems in a therapeutic and non-stigmatic way.

The mental health crisis in start-ups

With such alarming and scary statistics, the question is: why are entrepreneurs more likely to experience mental health issues?

Speaking from his Nairobi office, director of Consulting and Training at People Centric Management Company, Ken Munyua shared with us insights on the following seven areas that make entrepreneurs more susceptible to mental problems.

1. Fear of failure/uncertainty

“Fear of failure has crippled many people even before trying,” observes Munyua.

Uncertainty and anxiety contribute negatively to our mental well-being. With so much competition, uncertainty is ever a looming phenomenon among entrepreneurs.

Remaining positive and pressing on in the time of our powerlessness should be the ultimate goal for any businessman/woman.

“Get out there and try; if it does not work, use the experience to improve on your next venture, Munyua advises.”

2. Social isolation

Incognizant of how they contribute to mental problems, those close to the entrepreneurs can create a social gap through alienation.

While entrepreneurs are excited about the new venture, often, the society including friends and family fail to offer the needed support.

Choosing to the non-traditional path can bring about social isolation as one focuses all energy and time into succeeding in the business. 

3. Stress

Munyua notes that in the formative stage, in particular, entrepreneurs require more time to start and ensure the business survives.

During this time, many people in business are pressed hard in managing both business and social life.

Over time, the stress leads to sleepless nights, overworking, and lack of appetite or skipping meals due to work and the problems keep spilling over, which can lead to depression if the stress is not addressed well on time.

4. Impression management

One thing that entrepreneurs do well is acting like everything is working even at the edge of failure.

By creating this facade, entrepreneurs do not seek help even when they need it as they do not want to appear weak.

This disconnect between personal experiences, and what they share with the public creates insecurity, and a sense of confusion, further leading to stress, and consequently depression.

5. Inadequate resources to address mental health

Mental health resources in entrepreneurship, as is the case in other fields, receive little or no support.

As organizations and firms come together to fund and support budding as well as existing entrepreneurs, factors such as mental wellbeing of the businessmen and women should be factored into the budget. 

6. Too many expectations

Munyua observes that Carl Rodgers, a renowned psychologist, warns that human beings are disturbed when expectations are not met. “Always hope for the best but prepare for the worst,” Munyua adds.

Our mantra should be “expect nothing, and be prepared for anything,” as the saying by the Samurai of ancient Japan goes. We should be open-minded about the eventualities that might come; both positive and negative. 

Munyua calls on entrepreneurs to have a go-to person (s) who is ready to support and invest in your well-being.

Moreover, establish a routine that allows you time off business or any other work-related duties. Use this time to rest and rejuvenate physically, spiritually, and mentally. 


This month of October, our theme is Girl Talk. We’re touching all topics relating to your personal life, mental health and so much more. Got something to discuss with us? Send us a DM to ASK SLA here.

SheaMoisture Spotlight on Hospitality Queen: Frances Omanukwue – CEO Pro Event Hostess Hub

SheaMoisture is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone.

Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside.

She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand’s hair and skin care innovations.

SheaMoisture products and collections are formulated with natural, certified organic and fair trade ingredients, with the shea butter ethically-sourced from 15 co-ops in Northern Ghana as part of the company’s purpose-driven Community Commerce business model.

SheaMoisture has partnered with She Leads Africa to support and showcase Nigerian women who support their communities.

About Frances Omanukwue

Frances N. Omanukwue has over seven years’ experience as an Event Hostess and Event Coordinator.

She is also the author of “Becoming A Profitable Event Hostess” which is the first event hostess book in Nigeria.

After seeing the potentials in the event hostess industry and how young ladies can maximize this opportunity to be financially independent while bridging the unemployment gap, she started empowering young ladies through event hostess jobs.

To increase the number of young ladies who will benefit from this opportunity, Frances founded “The Pro Event Hostess Hub,” a social media platform to groom young ladies who will not only attain a level of financial independence but most importantly, will be hostesses that abide by the ethics of the industry.

Recently, The Pro Event Hostess Hub was nominated amongst the top 15 Most Creative Businesses in Nigeria by Global Entrepreneurship Network-Nigeria.

Frances interests range from entrepreneurship to volunteering. In her spare time, she loves to volunteer for many causes that cut across health and young women empowerment.

Frances tells us more about how she started providing jobs and supporting young women in her community.

Connect with Frances on her Website, Instagram, & Twitter…


How I started thePro Event Hostess hub…

After graduating from the university and not being able to find a job, coupled with encountering some financial challenges on the home front, I decided to look for ways to survive as well as support my family.

At the time, I started working as an event hostess which is what most people refer to as an usher.

As I grew in the industry irrespective of the setbacks, I observed how the money I earned over the years had helped my family especially my siblings in paying for tuition and fees, as well as sorting out their personal needs. 

With this realization, I started linking more young women within my community to event hostess jobs.

Over time, they’d come to tell me how the opportunity had helped them to pay for school fees or sort their other financial challenges in school, learn a trade and are about to start a business. Seeing the difference it made in their lives, I decided to take it more seriously so that by doing so, I can help other young women irrespective of their location.

How I’ve impacted my community since starting this business…

So far, I’ve been able to link more than 100 young women to event hostess jobs which they have used to raise money to support themselves in school, learn skills and start businesses of their own.

Some have also used this opportunity to learn skills that helped them get into corporate employment as well.

3 things I struggled with at the start of my business…

  1. Understanding how to structure the business: I struggled with this in the beginning but I started going for training and I have definitely gotten better since then.
  2. Training existing and new event hostesses: It wasn’t easy to convince them to go through the training process at first, but from the feedback and results of other ladies who have attended our training, others can now see the benefit of it.
  3. Business Acceptance: Initially, I struggled with convincing people to accept my brand. However, through constantly promoting our work, more people are starting to understand and value the importance and benefits of event hostessing.

3 interesting facts about myself…

  • I am naturally an introvert but people think otherwise.
  • I love driving and playing video games.
  • Learning about new things excites me a lot.

My fave skin, hair care product…

Shea butter

A message to SheaMoisture & She Leads Africa…

I am really excited and grateful to She Leads Africa and SheaMoisture for providing a platform where women can showcase their businesses and how they impact their communities.

You can find SheaMoisture products at Youtopia Beauty stores nationwide and on Jumia.


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The Tech and STEM pioneer of Botswana

The goal is to have a national coding competition where all the students will come to Gaborone and showcase their projects. 

Captain Kgomotso Phatsima is best known in Botswana for her pioneering work as one of the few women pilots in the country. Her career began in the military, and she diligently worked her way up to becoming a real force to be reckoned with. 

Captain Phatsima’s work as a pilot and her passion for youth development led her to discover that there were very few girls who were adept at – or even interested in science, technology, engineering and mathematics (STEM) subjects, which are key for the aerodynamics space.

Not only are STEM subjects integral for becoming a pilot, or engaging in the aerospace industry, they are also essential for the development of human capital and the future of business in Botswana, Africa, and the world.

She founded the Dare to Dream Foundation (of which she is the President) in 2008 which deals with the advancement of youth, women and girls in STEM, aviation and aerospace as well as entrepreneurship development, with the intention to get young people interested in STEM-preneurship and the aviation and aerospace business.

Connect with Kgomotso Phatsima and her business on social media.


Why I founded Dare to Dream…

When I was growing up, I never had the chance to sit like this with a pilot or get into an airplane until I had the chance to fly one.

After I qualified as a pilot, I sat down and thought: ‘What can I do to give the upcoming generation – especially those who grew up in a village, like me – an opportunity to do that?’.

I started Dare to Dream to give back to the community and to try and open up their eyes to opportunities that they wouldn’t otherwise be exposed to.

On the ‘barrier’ to girls’ entry into STEM & traditionally ‘female/male-dominated’ subjects…

I will talk about myself and my own experience here.

When I told my parents that I want to fly and be a pilot, my mother said ‘In our time, a girl could never fly a plane. You cannot be a soldier!’

Sometimes it goes back to our upbringing and the culture. A girl must be domestic, and boys also have prescribed activities.

So we separate ourselves from engaging in these things. The same mindset goes on to say that ‘Some things are hard, and are only for men’, like piloting or engineering.

With some of our families, their backgrounds are what can hinder the involvement of girls in certain subjects and limit girls to certain careers.

But as the times and technologies change, and with other women and organizations such as ours showing that it’s possible, there is more of an acceptance that you can be and do anything you want.

Is Africa / Botswana in a good position to keep up with the world’s “breakneck’ speed?

I think so because the demographic dividend of the youth in Africa indicates that young people make up most of Africa at 60 percent.

I think that the whole of Africa is at a good advantage to participate in the technological changes that are taking place right now.

There are a lot of young people who are interested in technology. I also think that Batswana are in a good position to take advantage of what is happening.

We just need to channel the youth in the right direction to take advantage of the technological era, and prepare them for the Fourth Industrial Revolution (4IR) and the businesses of tomorrow, which will be different from the businesses of today.

How Botswana (and Africa) can prepare for ‘The 4th Industrial Revolution (4IR)’…

In other African countries such as Rwanda, you’ll find that coding and robotics are taught in schools and they are part of the curriculum.

Recently, President Cyril Ramaphosa of South Africa stated that coding will be taught in schools. We in Botswana are a little slower in catching on to these developments.

At Dare to Dream, we partnered with Airbus to sponsor 1,500 students across the country in rural places and trained them in robotics in order to prepare them for 4IR.

We need to channel the youth in the right direction to take advantage of the technological era and prepare them for the Fourth Industrial Revolution (4IR) – @KPhatsima Click To Tweet

It was also important that they know that there are careers in the aerospace industry that are STEM-related that they can take advantage of.

We are looking forward to partnering with the Ministry of Education, but there have been some delays, which I hope will be overcome in the future.

Dare to Dream’s most engaged stakeholders…so far…

We have engaged Airbus and also partnered with Botswana Innovation Hub, the University of Botswana and Botswana International University for Science and Technology – BIUST.

BIUST created an initiative to encourage young girls to get into STEM subjects because they realized that the number of girls applying for these subjects was low. They had called 100 girls from Central District schools to participate. 

We form partnerships with organizations with the same mandate as us. For example, Debswana is interested in the 4IR and getting young people engaged in it, so we have partnered with them and they have assisted us to roll out our programs.

We have also done work with Major Blue Air, who own planes. The girls get a chance to get onto the planes, and I fly the children.

It’s not just about STEM, it’s about exposing the girls to new experiences and igniting the passion within them. There are other organizations doing work in the same area, and we are looking forward to also having them on board.

There is something very powerful about collaboration.

We have also recently partnered with EcoNet, who have chosen me to lead the Youth Development Programme in coding and entrepreneurship.

What we are doing differently is that we are teaching the kids how to code and build websites, but also entrepreneurship and leadership skills. We have enrolled the first 500 participants and we are starting in July this year. 

The role Dare to Dream is playing in the conversation (and action!) towards Africa’s readiness for 4IR…

Even though we have trained 1 500 students, we realized that there is a gap with the teachers, and so we are preparing to train teachers in order to fill that gap.

After going around the country and doing work in 40 schools, I realized that the teachers themselves don’t know about 4IR, coding or robotics. Coding isn’t part of our curriculum at the moment; only a few schools have robotics kits, but they don’t know how to use them.

So, then we pulled in Debswana and other sponsors to train the teachers for a week at the University of Botswana. From there, the teachers will go back to their respective schools and train the students.

The goal is to have a national coding competition where all the students will come to Gaborone and showcase their projects. 

How young African women can be a part of The 4th Industrial Revolution (4IR)…

We want young people to solve African problems using technology – @KPhatsima Click To Tweet

Also, we want to teach them that they can look around for themselves, and identify where the problems are, and create devices and apps to overcome them, and make money out of them.

The fact that we are training teachers and students is a good step because we are pushing them towards appreciating the importance of 4IR and the power of technology in building businesses.


Botswana is one of Africa’s success stories, from one of Africa’s poorest countries to a vibrant, developed, middle-income African state.

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